Name of persona: Zach Dela Cruz

Description of Moodboard/sketch Jobs to be

the persona done
Gender: Male
Installing tiles
Age: 32 years old
Job: Freelance Tile Installer
With the use of the proposed
Other attributes:
product (Rep.Tile), the user can
Settling in an urban area
provide and assures better tiling
Son of Jose and Laura Dela Cruz,
service for his clients as well as lessen
who own flooring service company
the time of work without sacrificing
Enjoy doing DIYs as well as
the quality of service.
construction-oriented hobby

Influencers Problems/pains
Time consuming

Family Crooked tiles

Skill-dependent job

Uneven surface
Stakeholders
Loosened tiles

Use cases/ Gains

Trends
Applications

Zach received a job offer from a homeowner that wants to set Through the use of the
Construction up tiles on a room. The costumer wants it to be done in 2 days. proposed product, it
The problem is tiling a room usually takes 3 days, and asking for simplifies and ease the
Industry help from another tile setter is not an option since the payment tiling process, produces
Trends will be split in half. In line with it, the discovery of reptile will quality service and carry
help him out. With its specifications tiling the room will be done out task in a faster, quicker
efficiently at a stroke of time. and more efficient way.
 Thinking and feeling
What does the user/customer think and feel?

Excited Productive Seeing

Hearing Worried Intrigued What does the customer/user see?
What does the customer/user hear?

Unsure Curious Advertisement

Used both by experts
and amateurs
Construction Construction company
Highly site recommends it for work
recommended
The product uses
sustainable materials Favorite engineer that
Installation of tile
advises the use of the
The product using the product
product
is innovative
This product must be
better to any product Sponsorships
It is durable This is convenient

Serves its Hardware

purpose This is affordable The design is Saves time and
unique effort
This is easy to use.
Saying and doing
What does the customer/user say

Pains Gains
What are the biggest problems and challenges? What are the opportunities and benefits?

Skill dependent Career Promotes Saves Time

Uneven tiling Failure of
work progression sustainability And Effort
the product

Inconsistency of Require more Saves more Successfulness of Meet Standard

Time consuming money for labor the product
spaces between tiles effort and Satisfaction