I.

Description of Business
a) The business idea

Our company chooses ceramics as a business item because we realize that today's
ceramic market is thriving.

Referring to ceramics, people often think of elegant and formal ceramic products with
simple designs, besides such ceramics, we will launch ceramic products with designs and
styles diversity. More prominent shapes and colors to meet customers' needs.

In addition to selling ceramics, we also want to bring a new service as well as a new
experience for customers by allowing them to create and decorate their own ceramic
product.

We want to give our customers a new perspective and experience on ceramics that they
have never tried before. As well as providing customers with useful information about
ceramics, about the process of making a ceramic product.

The products and services of our business meet 2 needs in Maslow's hierarchy of needs:

- Love & Belonging: Coming to Cherry Ceramics, you will be satisfied with this need
through our handmade ceramic service. By joining this service, you will get acquainted
with new friends who are also involved in pottery making. Interact and talk while making
ceramics together. You can also use ceramic products that you make as gifts for relatives,
friends or lovers. This helps to increase the cohesion in your relationships.

- Esteem: Cherry Ceramics offers customers a more premium experience, giving them the
opportunity to have a product of their own. Customers can request to print their name,
date of birth, or a symbol to mark their own ownership on the ceramic products they
make.

b) Major products and services

Customer survey results about the demand for decorative methods for ceramic products.

- Decorate: 36,5%

- Decorate on request: 37,5%

- Available goods 26%

With this result we realize that the demand for customers' products is very diverse. To
meet those needs, we decided that the main product will be mixed:
- Producer: send to customers ceramic products designed and produced in-store by our
artisans

- Intermediaries: variety crafting products from suppliers of quality ceramics - beautiful

designs

- Service: organizing workshops for customers to create their own ceramic products
expressing their own style. It will be a meaningful gift when sending to family and
friends.

- Products

Cherry ceramics bring your own products. Household items, delicate decorations with a
mix of modern and traditional art.