HOOKED.

CO
NUR FATINAH BINTI FIHIR
AHMAD NAJIB BIN MD DALI
MOHAMAD KHAIRI BIN ROSLI
AQILAH BINTI MOKHTARUDIN
NOR AFIDAH BINTI MOHD HADZIR
WAN HISHAM BIN WAN JALALUDDIN
 Business Plan
Company Description : We are a company that created and custom metal art craft with
different options of metal pins with different price range that are to be chosen by the
customers based on their liking .
Problem and Opportunities
• P: Declining sales and slowing corporate financial performance
O: To engage in innovation and improvement
• P: Competition from lower priced brands
O: To differentiate the brand and highlight the prices based on quality
• P: Perception of high end prices products
O: To address product quality, availability and pricing issues
• P: Declining interest and loyalty by primary consumer targets
O: Attract and engage young consumer targets through creative advertising and
innovative marketing strategies.
 About Us
Hooked.co is a specialized team in metal craft products. We customized and designed
our pin based on your liking. In hooked.co, we offer you the best services and quality
for your chosen metal craft with low minimum order and price. Our main product,
enamel pins or also known as lapel pin is crafted by using either die struck or casting
process. The metal is polished, plated, painted and then baked in high temperature oven
to achieve a glossy and elegant finish. Complicated yet quality still our number one
priority in every step of the process.

“ BY HOOK OR BY CROOK,
LET’S GET HOOKED .”
 Company Background
VISION
To be the top seller metal craft in Malaysia

MISSION

To provide the best services and satisfaction to our customers while

encouraging them to be creative through our metal craft designs. Our
customers’ satisfaction is our top priority.
Industry : Art craft

Platform
Wixsite as our official website. We have chosen this website
because the accomadation and features that are being offered
are easy to use and navigate. For our payment, we have chosen
PayPal as our payment method because it was included in the
Wixsite as the official payment method.
 Marketing Strategy :
Packaging : Back Card
Target Customer: Audience of all ages
Promotion: 45% for every purchases - Chinese New
Year, Hari Raya, Merdeka, Malaysia Day Christmas
Celebration, Breast Cancer Awareness Month (October)
Financial Planning
Product niche
 Infrastructure :
https://afidahhadzir.wixsite.com/hookedco

PRODUCT IMAGE
THANK YOU !