Research About Parents' Media Consumption in Montenegro

agencija za
elektronske
medije
crne gore
Ipsos
Technical report
RESEARCH ABOUT PARENTS’ MEDIA

CONSUMPTION IN MONTENEGRO
Conducted within the media literacy campaign Let’s Choose What We

Watch implemented by Montenegro Agency for Electronic Media and
UNICEF
October 2018
RESEARCH ABOUT PARENTS' MEDIA CONSUMPTION IN MONTENEGRO October 2018
CONTENTS
How to read tables 9
Results 11
ACCESS.............................................................................................................................................................................................................................................................................................................................................. 12
Is there any of the following devices at your hom e?...........................................................................................................................................................................................................................................................13
Does your child have access to any of such devices at your home?................................................................................................................................................................................................................................14
Does your child have his/her own (personal)....?................................................................................................................................................................................................................................................................ 15
TV set - Which typ e ? ..............................................................................................................................................................................................................................................................................................................16
Mobile phone - Which typ e ? ................................................................................................................................................................................................................................................................................................. 17
Do you have your own (personal). ? ................................................................................................................................................................................................................................................................................... 18
TV set - Which typ e ? ..............................................................................................................................................................................................................................................................................................................19
Mobile phone - Which typ e ? ................................................................................................................................................................................................................................................................................................. 20
How often you are using (MEDIUM/DEVICE) in a typical week? - TV s e t..............................................................................................................................................................................................................21
How often you are using (MEDIUM/DEVICE) in a typical week? - Cable TV.........................................................................................................................................................................................................22
How often you are using (MEDIUM/DEVICE) in a typical week? - Satellite T V .................................................................................................................................................................................................... 23
How often you are using (MEDIUM/DEVICE) in a typical week? - Internet T V ..................................................................................................................................................................................................... 24
How often you are using (MEDIUM/DEVICE) in a typical week? - Mobile T V ...................................................................................................................................................................................................... 25
How often you are using (MEDIUM/DEVICE) in a typical week? - TV in general................................................................................................................................................................................................. 26
How often you are using (MEDIUM/DEVICE) in a typical week? - Radio in the car..............................................................................................................................................................................................27
How often you are using (MEDIUM/DEVICE) in a typical week? - Radio through an MP3 device..................................................................................................................................................................... 28
How often you are using (MEDIUM/DEVICE) in a typical week? - Radio on the cell phone............................................................................................................................................................................... 29
How often you are using (MEDIUM/DEVICE) in a typical week? - Online radio (through PC or Lap - to p ).......................................................................................................................................................30
How often you are using (MEDIUM/DEVICE) in a typical week? - Radio in general............................................................................................................................................................................................. 31
How often you are using (MEDIUM/DEVICE) in a typical week? - Dailies printed version.................................................................................................................................................................................. 32
How often you are using (MEDIUM/DEVICE) in a typical week? - Dailies online version....................................................................................................................................................................................33
How often you are using (MEDIUM/DEVICE) in a typical week? - Dailies in general.......................................................................................................................................................................................... 34
How often you are using (MEDIUM/DEVICE) in a typical week? - News online portals/websites...................................................................................................................................................................... 35
How often you are using (MEDIUM/DEVICE) in a typical week? - W eeklies.........................................................................................................................................................................................................36
How often you are using (MEDIUM/DEVICE) in a typical week? - Monthlies........................................................................................................................................................................................................37
How often you are using (MEDIUM/DEVICE) in a typical week? - Books - print version.....................................................................................................................................................................................38
How often you are using (MEDIUM/DEVICE) in a typical week? - E - book..........................................................................................................................................................................................................39
How often you are using (MEDIUM/DEVICE) in a typical week? - Tabela frekvencija........................................................................................................................................................................................ 40
How often do you use (USING MEDIUM) during a typical week? - Most days in w e e k................................................................................................................................................................................................. 41
Which of the following did you use during the last week to become informed about the things you are interested in?............................................................................................................................................. 43
How many Paper Books have you read in the last 12 m onths?....................................................................................................................................................................................................................................... 44
How many e-books have you read in the last 12 months?................................................................................................................................................................................................................................................ 45
When I think about media, the greatest influence on Me has.......................................................................................................................................................................................................................................... 46
When I think about media, the greatest influence on My children has............................................................................................................................................................................................................................47
When I think about media, the greatest influence on Society in general h a s . - ............................................................................................................................................................................................... 48
When I think about social institutions and prominent individuals, the greatest influence on Me has... - .................................................................................................................................................................. 49
When I think about social institutions and prominent individuals, the greatest influence on My children has... - .................................................................................................................................................50
When I think about social institutions and prominent individuals, the greatest influence on Society in general has... - .......................................................................................................................................51
CO NTENT.......................................................................................................................................................................................................................................................................................................................................... 52
Ipsos Strategic Marketing 2

How often do you watch following TV programs in an average week - M ovies..............................................................................................................................................................................................................53

How often do you watch following TV programs in an average week - Political ne w s.................................................................................................................................................................................................. 54
How often do you watch following TV programs in an average week - Sports & Sports news..................................................................................................................................................................................... 55
How often do you watch following TV programs in an average week - News on celebrities (film, music, reality s t a r s . ) .........................................................................................................................................56
How often do you watch following TV programs in an average week - Music program ................................................................................................................................................................................................ 57
How often do you watch following TV programs in an average week - TV series.......................................................................................................................................................................................................... 58
How often do you watch following TV programs in an average week - Music contests................................................................................................................................................................................................ 59
How often do you watch following TV programs in an average week - Documentaries (science, nature,animals, g e o g ra p h y .).........................................................................................................................60
How often do you watch following TV programs in an average week - Reality shows................................................................................................................................................................................................... 61
How often do you watch following TV programs in an average week - Talk show s.......................................................................................................................................................................................................62
How often do you watch following TV programs in an average week - Morning program.............................................................................................................................................................................................63
How often do you watch following TV programs in an average week - Local children’s’ programs............................................................................................................................................................................. 64
How often do you watch following TV programs in an average week - Foreign children’s’ program s......................................................................................................................................................................... 65
How often do you watch following TV programs in an average week - Prize contests and Q uizzes........................................................................................................................................................................... 66
How often do you watch following TV programs in an average week - Funny videos....................................................................................................................................................................................................67
How often do you watch the following TV programs in an average week? - Table of frequency.................................................................................................................................................................................. 68
What are your three most favorite TV program you are w atching?..................................................................................................................................................................................................................................69
How often does your child watch the following Tv programs on a TV in an average week? - M ovies........................................................................................................................................................................ 71
How often does your child watch the following TV programs on a TV in an average week? - Political new s............................................................................................................................................................ 72
How often does your child watch the following TV programs on a TV in an average week? - Sports & Sports news............................................................................................................................................... 73
How often does your child watch the following TV programs on a TV in an average week? - News on celebrities (film, music, reality s t a r s . ) ...................................................................................................74
How often does your child watch the following TV programs on a TV in an average week? - Music program .......................................................................................................................................................... 75
How often does your child watch the following TV programs on a TV in an average week? - TV series.................................................................................................................................................................... 76
How often does your child watch the following TV programs on a TV in an average week? - Music contests.......................................................................................................................................................... 77
How often does your child watch the following TV programs on a TV in an average week? - Documentaries (science, nature, animals, g e o g ra p h y .).................................................................................... 78
How often does your child watch the following TV programs on a TV in an average week? - Reality shows............................................................................................................................................................ 79
How often does your child watch the following TV programs on a TV in an average week? - Talk shows.................................................................................................................................................................80
How often does your child watch the following TV programs on a TV in an average week? - Morning program........................................................................................................................................................81
How often does your child watch the following TV programs on a TV in an average week? - Local children’s’ programs....................................................................................................................................... 82
How often does your child watch the following TV programs on a TV in an average week? - Foreign children’s’ programs................................................................................................................................... 83
How often does your child watch the following TV programs on a TV in an average week? - Prize contests and Quizzes..................................................................................................................................... 84
How often does your child watch the following TV programs on a TV in an average week? - Funny videos..............................................................................................................................................................85
How often does your child watch the following TV programs on a TV in an average week? - Table of frequency................................................................................................................................................... 86
Which is favourite TV program that your child watches on T V ? ....................................................................................................................................................................................................................................... 87
Now, where can your child find more of his/her favorite TV programs? - M ovies........................................................................................................................................................................................................ 89
Now, where can your child find more of his/her favorite TV programs? - Political new s............................................................................................................................................................................................. 90
Now, where can your child find more of his/her favorite TV programs? - Sports & Sports news.................................................................................................................................................................................91
Now, where can your child find more of his/her favorite TV programs? - News on celebrities (film, music, reality s t a r s . ) ................................................................................................................................... 92
Now, where can your child find more of his/her favorite TV programs? - Music program ........................................................................................................................................................................................... 93
Now, where can your child find more of his/her favorite TV programs? - TV series.....................................................................................................................................................................................................94
Now, where can your child find more of his/her favorite TV programs? - Music contests........................................................................................................................................................................................... 95
Now, where can your child find more of his/her favorite TV programs? - Documentaries (science, nature, animals,g e o g ra p h y .)....................................................................................................................... 96
Now, where can your child find more of his/her favorite TV programs? - Reality shows............................................................................................................................................................................................. 97
Now, where can your child find more of his/her favorite TV programs? - Talk shows..................................................................................................................................................................................................98
Now, where can your child find more of his/her favorite TV programs? - Morning program........................................................................................................................................................................................99
Now, where can your child find more of his/her favorite TV programs? - Local children’s’ programs.....................................................................................................................................................................100
Now, where can your child find more of his/her favorite TV programs? - Foreign children’s’ programs................................................................................................................................................................ 101
Now, where can your child find more of his/her favorite TV programs? - Prize contests and Quizzes.................................................................................................................................................................. 102
Now, where can your child find more of his/her favorite TV programs? - Funny videos...........................................................................................................................................................................................103
Now, think about different things you could do trough different devices. Through which device do you most o fte n .- Watch M ovies...............................................................................................................104
Now, think about different things you could do trough different devices. Through which device do you most o fte n .- Follow political n e w s.................................................................................................... 105
Now, think about different things you could do trough different devices. Through which device do you most o fte n .- Follow sport events(games, championships, contests)............................................106
Now, think about different things you could do trough different devices. Through which device do you most o fte n .- Follow sport ne w s........................................................................................................ 107

Now, think about different things you could do trough differentdevices. Through which device do you most o fte n .- Watch TV series............................................................................................................. 108
Now, think about different things you could do trough differentdevices. Through which device do you most o fte n .- Watch cartoons.............................................................................................................. 109
Now, think about different things you could do trough differentdevices. Through which device do you most o fte n .- Watch children’s TV program/mini - movies/songs................................................... 110
Now, think about different things you could do trough differentdevices. Through which device do you most o fte n .- Watch TV documentaries (science, nature, a n im a ls .) ............................................ 111
Now, think about different things you could do trough differentdevices. Through which device do you most o fte n .- Watch TV reality shows.................................................................................................112
Now, think about different things you could do trough differentdevices. Through which device do you most o fte n .- Watch Talk shows..........................................................................................................113
Now, think about different things you could do trough differentdevices. Through which device do you most o fte n .- Listen to m usic.............................................................................................................. 114
Now, think about different things you could do trough different devices. Through which device do you most o fte n .- Engage on social media (Facebook, Instagram, Twitter, Tumbler, Pinterest)..... 115
Now, think about different things you could do trough different devices. Through which device do you most o fte n .- Read blogs or blogging................................................................................................ 116
Now, think about different things you could do trough different devices. Through which device do you most o fte n .- Watch vlogs or vlogging............................................................................................... 117
Now, think about different things you could do trough differentdevices. Through which device do you most o fte n .- Send messages (FB messenger, Viber,Snapchat, W hatsApp)............................... 118
Now, think about different things you could do trough differentdevices. Through which device do you most o fte n .- Send and receive e - m ails................................................................................ 119
Now, think about different things you could do trough differentdevices. Through which device do you most o fte n .- Watch YouTube video clips and other YouTube video m aterials............................120
Now, think about different things you could do trough differentdevices. Through which device do you most o fte n .- Watch video tutorials (fashion, beauty, health, etc.)...................................................121
Now, think about different things you could do trough different devices. Through which device do you most o fte n .- Play gam es.................................................................................................................... 122
Now, think about different things you could do trough differentdevices. Through which device do you most o fte n .- (Video calls) Talk via Skype, Viber, W hatsApp...........................................................123
Now, think about different things you could do trough differentdevices. Through which device do you most o fte n .- Watch other on - line TV programs..........................................................................124
When thinking about specific TV programs/TV shows you are watching regularly on TV stations you mentioned, which three do you consider to be your most preferred ones?...................................... 126
About TV channels that you watch regularly on TV, which three of them do you consider to be your most favorite ones?....................................................................................................................................128
How do you usually choose TV programs/shows that you are going to watch?.............................................................................................................................................................................................................131
When thinking about specific TV programs/TV shows, which of them did you watch together with your child during the last week? (SPONTANOEUS)..................................................................................132
How often does your child watch different kinds of video materials on YouTube? - Music video clips...................................................................................................................................................................... 134
How often does your child watch different kinds of video materials on YouTube? - Vloggers or YouTube personalities........................................................................................................................................ 135
How often does your child watch different kinds of video materials on YouTube? - ‘How - to’ videos or tutorials about hobbies/ sports/ things your child interested i n ........................................................ 136
How often does your child watch different kinds of video materials on YouTube? - Game tutorials/ walk - throughs/ watching people playing gam es..................................................................................... 137
How often does your child watch different kinds of video materials on YouTube? - Cartoons....................................................................................................................................................................................138
How often does your child watch different kinds of video materials on YouTube? - TV shows...................................................................................................................................................................................139
How often does your child watch different kinds of video materials on YouTube? - TV series....................................................................................................................................................................................140
How often does your child watch different kinds of video materials on YouTube? - M ovies........................................................................................................................................................................................141
How often does your child watch different kinds of video materials on YouTube? - Sports clips or videos.............................................................................................................................................................. 142
How often does your child watch different kinds of video materials on YouTube? - Tutorials regarding school issues (lessons, problem solving)............................................................................................143
How often does your child watch different kinds of video materials on YouTube? - Table of frequency................................................................................................................................................................... 144
And which of them are his/her most favorite on es?..........................................................................................................................................................................................................................................................145
Does your child prefer to watch YouTube videos or TV programs on a TV set, or does he/she like them both the sam e?....................................................................................................................................147
Select those options (maximum three) that you consider most important when recommending something to your child to watch........................................................................................................................ 148
How important is it that your child can watch things that include . ? - Children of the age of your child................................................................................................................................................................... 149
How important is it that your child can watch things that include . ? - Children who look like your c hild..................................................................................................................................................................150
How important is it that your child can watch things that include . ? - Children who do not look like your child (other gender, nationalities, children with disabilities, e tc .).................................................. 151
How important is it that your child can watch things that include . ? - Children doing the same sort of things that your child does..................................................................................................................... 152
How important is it that your child can watch things that include . ? - Children who are different from your child in any way (physical or psychological characteristics, knowledge, skills, attitudes..... 153
How important is it that your child can watch things that include . ? - Children who live in the same country or part of the country as your child.............................................................................................154
How important is it that your child can watch things that include . ? - Children doing different sort of things from what your child does............................................................................................................ 155
In your opinion, how important is it that your child can watch things that in c lu d e .? - Table of frequency................................................................................................................................................................156
Where can your child watch more programs or videos/video materials with...? - Children of the age of your c hild................................................................................................................................................. 157
Where can your child watch more programs or videos/video materials with...? - Children who look like your c h ild ................................................................................................................................................ 158
Where can your child watch more programs or videos/video materials with...? - Children who do not look like your child (other gender, nationalities, children with disabilities, etc.).................................159
Where can your child watch more programs or videos/video materials with...? - Children doing the same sort of things that your child do es....................................................................................................160
Where can your child watch more programs or videos/video materials with...? - Children who are different from your child in any way (physical or psychological characteristics, knowledge, skills,
attitudes...................................................................................................................................................................................................................................................................................................................................161
Where can your child watch more programs or videos/video materials with...? - Children who live in the same country or part of the country as your c h ild ........................................................................... 162
Where can your child watch more programs or videos/video materials with...? - Children doing different sort of things from what your child d o e s ...........................................................................................163
Where can your child watch more programs or videos/video materials with...? - Table of frequency........................................................................................................................................................................ 164
Do you agree or disagree t h a t . ? - Your child finds hard to control his/her screen tim e ........................................................................................................................................................................................... 165

Do you agree or disagree t h a t . ? - Your child has a good balance between screen time and doing other thin gs................................................................................................................................................. 166
What is the current situation in your household regarding reality programs/shows?................................................................................................................................................................................................... 167
There are a lot of different TV contests in which children are participating (singing, acting, dancing). What is your opinion regarding that kind of contests?.......................................................................... 168
Do you think that there i s . ? ................................................................................................................................................................................................................................................................................................169
Do you agree that media contents produced for children - T2B (4+5)............................................................................................................................................................................................................................170
Do you agree that media contents produced for children - B2B (1+2)............................................................................................................................................................................................................................ 171
Do you agree that media contents produced for children - Average m arks...................................................................................................................................................................................................................172
Do you agree that media contents produced for children - Table of frequency.................................................................................................................................................................................................173
Do you agree that media contents produced for children - Often promote stereotypes about women's role in the house and in society(dependable,weak,in s e c u re .).............................................174
Do you agree that media contents produced for children - Often emphasize male's image as superhero (strong, d e te rm in e d .)...........................................................................................................175
Do you agree that media contents produced for children - Often instigate violence as a way of problem solving especially within super -herostories likeSpiderman, Batman, etc........................... 176
Do you agree that media contents produced for children - Often impose gender inequality.......................................................................................................................................................................... 177
How often does it happen to y o u . ? - Turn on the TV and let your child watch some TV program in order to have peace and get done with the duty/ies/work that cannot bepostponed......................... 178
How often does it happen to y o u . ? - Turn on the computer, laptop or tablet and let the child watch a series of video clips or similar in order to have peace and getdone with the duties/work that
cannot be postponed.............................................................................................................................................................................................................................................................................................................179
INTERNET.........................................................................................................................................................................................................................................................................................................................................180
Have you used Internet in the last 30 days f o r . ? .............................................................................................................................................................................................................................................................181
During the last 12 months, have you used any digital device which enables you to track your daily activities: step counter;spending calories; tracking your sport activities?............................................. 182
Do you think that digital devices could positively influence your health and life quality?..............................................................................................................................................................................................183
During the last 12 months, have you used services of the companies which offer trough in te r n e t.? ...................................................................................................................................................................... 184
Do you agree that companies which offer their services and products through internet.....? - A g re e ........................................................................................................................................................................ 185
MEDIA UNDERSTANDING.............................................................................................................................................................................................................................................................................................................186
Which one of these you would turn to first for accurate and true information a b o u t.? - Serious things that are going on in the world or in the country..................................................................................187
Which one of these you would turn to first for accurate and true information a b o u t.? - Fun things like hobbies and interests............................................................................................................................ 188
Which one of these you would turn to first for accurate and true information a b o u t.? - How to build, make or create things.............................................................................................................................. 189
Which one of these you would turn to first for accurate and true information a b o u t.? - Table of frequency........................................................................................................................................................... 190
Which one of these you would turn to first for accurate andtrue information online (on internet) a b o u t.? - Serious things that are going on in the world or in the country.................................................191
Which one of these you would turn to first for accurate andtrue information online (on internet) a b o u t.? - Fun things like hobbies and interests...........................................................................................192
Which one of these you would turn to first for accurate andtrue information online (on internet) a b o u t.? - How to build, make or create things.............................................................................................193
Which one of these you would turn to first for accurate andtrue information online (on internet) a b o u t.? - Table of frequency..........................................................................................................................194
Do you go online to visit websites or use apps for your work / business purposes or, for instancewebsites suggestedby your colleagues?....................................................................................................... 195
Do you believe that all of the information you see on these websites or apps are true, most of themare true or just some of them are true?.................................................................................................... 196
Do you go online to visit social media or use social media apps like Facebook, Instagram, Snapchat, Twitter or YouTube to find some information importantto you?......................................................... 197
Do you believe that all of the information you see on these websites or apps are true, most of them are true or just some of them are true?................................................................................................... 198
Do you go online to visit some online news portals/websites or news apps, to find news and information aboutwhat is going onin the w o rld?................................................................................................199
Do you believe that all of the information you see on news websites or news apps are true, most of them are true or just some of themare true?........................................................................................... 200
Do you believe that all of the information you can find are true, most of them are true or just some of them are true? - on T V ......................................................................................................................... 201
Do you believe that all of the information you can find are true, most of them are true or just some of them are true? - on Radio.................................................................................................................... 202
Do you believe that all of the information you can find are true, most of them are true or just some of them are true? - in Magazines................................................................................................................ 203
Do you believe that all of the information you can find are true, most of them are true or just some of them are true? - on social media sites or a p p s ..................................................................................... 204
Do you believe that all of the information you can find are true, most of them are true or just some of them are true? - In newspapers (print edition)......................................................................................205
Do you believe that all of the information you can find are true, most of them are true or just some of them are true? - In newspapers (online edition)................................................................................... 206
Do you believe that all of the information you can find (MEDIUM/SOURCE) are true, most of them are true or just some of them are true? - Table of frequency.................................................................207
It happens that people believe that some information from the media is true, but it turns out later that it was not. Has this ever happened to you?......................................................................................... 208
How easy or difficult is it to tell whether a news story or information on ... is true? - on T V ........................................................................................................................................................................................209
How easy or difficult is it to tell whether a news story or information on ... is true? - on R adio.................................................................................................................................................................................. 210
How easy or difficult is it to tell whether a news story or information on ... is true? - in Magazines............................................................................................................................................................................ 211
How easy or difficult is it to tell whether a news story or information on ... is true? - on social media sites or a p p s ................................................................................................................................................212
How easy or difficult is it to tell whether a news story or information on ... is true? - In newspapers (print edition).................................................................................................................................................213
How easy or difficult is it to tell whether a news story or information on ... is true? - In newspapers (online edition)...............................................................................................................................................214
How easy or difficult is it to tell whether a news story or information on (MEDIUM/SOURCE) is true? - Table of frequency................................................................................................................................. 215

Have you ever heard of 'fake news'?.................................................................................................................................................................................................................................................................................. 216

In your opinion, what is fake news?.................................................................................................................................................................................................................................................................................... 217
Have you ever seen anything online or in media that you thought was a ‘fake news' story?......................................................................................................................................................................................219
W here?...................................................................................................................................................................................................................................................................................................................................220
If you saw a story on social media or online that you thought was ‘fake news' what, if anything, would you do about it? ...................................................................................................................................... 221
Do you agree with the following statements? - A gre e...................................................................................................................................................................................................................................................... 222
If you are not sure about whether some information in media is true or false how would you check that?............................................................................................................................................................... 226
Imagine you are finding out different information on some subject while searching about it on the internet with your child. How would you check which information is true/reliable?............................... 227
Before I share some news on social media 1..................................................................................................................................................................................................................................................................... 229
When commenting news on social media 1........................................................................................................................................................................................................................................................................ 230
Do you think that people choosing or refusing to consume some media contents can influence the fate of that media content?.......................................................................................................................... 231
EXPERIENCES AND RISKY BEHAVIOUR.................................................................................................................................................................................................................................................................................. 232

Do you ever give any information or advice to your child about being exposedto media contents inappropriate for his/her a g e?..............................................................................................................233
Do you ever give any information or advice to your child about being exposedto media contents inappropriate for his/her age?.............................................................................................................. 235
Do you ever give any information or advice to your child about being exposedto media contents inappropriate for his/her age? - Table of frequency.......................................................................... 237
When your child watches TV, reads magazine . . if she/he sees something that she/he finds worrying or nasty, would he/she tell someone about it?...................................................................................238
Whom would she/he tell first?.............................................................................................................................................................................................................................................................................................. 239
During the past year, has your child seen any media contents inappropriate for children and disturbing? Examples of these sorts of things might be nasty or hateful comments, obscene images, posts,
articles, scenes of violence, drug abuse, etc - Table of frequency................................................................................................................................................................................................................................. 240
What, if anything your child did after he/she saw the most recent example of something disturbing in the m edia?................................................................................................................................................ 241
What, if anything, did you do after he/she reported that to y o u ? .................................................................................................................................................................................................................................... 242
Have you ever noticed sings, symbols or warnings on some TV channels or TV shows/ movies / series which indicate below which age these TV channels or TV shows / movies / series are
inappropriate to watch?........................................................................................................................................................................................................................................................................................................ 243
Do you understand the meaning of these sings, symbols or warnings on some TV channels or TV shows/ movies / series?.............................................................................................................................. 244
Do you pay attention to these sings, symbols or warnings on some TV channels or TV shows/ movies / series while your child uses T V ? ..................................................................................................... 245
Why?....................................................................................................................................................................................................................................................................................................................................... 246
Do you restrict your child to watch TV channels, programs or shows with these sings if they indicate that the program is not appropriate to his/her a g e?............................................................................. 247
Who in your household pays more attention to that kind of signs?................................................................................................................................................................................................................................. 248
Last time when you restricted your child to consume some media content, how did you do that?.............................................................................................................................................................................249
When you are not sure if some media contents are appropriate for your child, whom/where would you turn to for advice?................................................................................................................................. 250
How would you evaluate the impact of children's time spent with media, especially TV and mobile phones on t h e ir .? - Mental and physical health and development........................................................ 251
How would you evaluate the impact of children's time spent with media, especially TV and mobile phones on t h e ir .? - Closeness with family members..............................................................................252
How would you evaluate the impact of children's time spent with media, especially TV and mobile phones on t h e ir .? - Quality of relationship with peers........................................................................... 253
How would you evaluate the impact of children's time spent with media, especially TV and mobile phones on th e ir .? - Quality of the relationship with parents andother family members..................... 254
How would you evaluate the impact of children's time spent with media, especially TV and mobile phones on t h e ir .? - Table of frequency....................................................................................................255
How would you evaluate the impact of parents' time spent with media, especially TV andmobile phones ont h e . ? - Quality of the relationship with their children.............................. 256
How would you evaluate the impact of parents' time spent with media, especially TV andmobile phones on t h e . ? - Quality of communication with their children............................... 257
How would you evaluate the impact of parents' time spent with media, especially TV andmobile phones on t h e . ? - Quality of time they spent with their children.............................. 258
How would you evaluate the impact of parents' time spent with media, especially TV andmobile phones on t h e . ? - Emotional exchange with their children....................................... 259
How would you evaluate the impact of parents' time spent with media, especially TV and mobile phones on t h e . ? - Tableof frequency......................................................................................................... 260
PARENTAL CONTROLE OF MEDIA USAGE.............................................................................................................................................................................................................................................................................. 261

Do you do any of the following regarding your childmedia usage andconsumption? - Watching TV............................................................................................................................................................ 262
Do you do any of the following regarding your childmedia usage andconsumption? - Being online..............................................................................................................................................................263
Do you do any of the following regarding your childmedia usage andconsumption? - Reading newspapers.............................................................................................................................................. 264
Do you do any of the following regarding your childmedia usage andconsumption? - Listening to radio.....................................................................................................................................................265
Do you do any of the following regarding your childmedia usage andconsumption? - Using mobile.............................................................................................................................................................266
Do you do any of the following regarding your childmedia usage andconsumption? - Reading magazines................................................................................................................................................ 267
For how long (in minutes per day) you are restricting time viewing? - Average (m in).................................................................................................................................................................................................268

What kind of TV contents you are - Not allowing to be watched by your child ............................................................................................................................................................................................................. 269
What kind of TV contents you are - Allowing to be watched by your child..................................................................................................................................................................................................................... 270
What are the main criteria for restricting your child to watch certain TV contents?....................................................................................................................................................................................................... 271
What do you worry most about regarding his/her media consumption? - Watching T V ............................................................................................................................................................................ 272
What do you worry most about regarding his/her media consumption? - Being online............................................................................................................................................................................. 273
What do you worry most about regarding his/her media consumption? - Reading newspapers..............................................................................................................................................................274
What do you worry most about regarding his/her media consumption? - Using mobile............................................................................................................................................................................ 275
What do you worry most about regarding his/her media consumption? - Listening to rad io.................................................................................................................................................................... 276
What do you worry most about regarding his/her media consumption? - Reading magazines................................................................................................................................................................ 277
What do you worry most about regarding his/her media consumption? - Table of frequency.................................................................................................................................................................. 278
Do you think your child is aware o f . ? - Inappropriate contents on TV for his/her age..............................................................................................................................................................................................279
Do you think your child is aware o f . ? - Inappropriate contents in magazines/newspapers for his/her age........................................................................................................................................................... 280
Do you think your child is aware o f . ? - Inappropriate contents on the radio for his/her age.................................................................................................................................................................................... 281
Do you think your child is aware o f . ? - Inappropriate video or online games for his/her a g e ................................................................................................................................................................................. 282
Do you think your child is aware o f . ? - Inappropriate contents on the internet for his/her age..................................................................................................................................................................................283
Do you think your child is aware o f . ? - Table of frequency........................................................................................................................................................................................................................................... 284
Have you ever talked to your child a b o u t. - Inappropriate contents on TV for his/her age...................................................................................................................................................................................... 285
Have you ever talked to your child a b o u t. - Inappropriate contents in magazines/newspapers for his/her a g e .................................................................................................................................................. 286
Have you ever talked to your child a b o u t. - Inappropriate contents on the radio for his/her a g e ...........................................................................................................................................................................287
Have you ever talked to your child a b o u t. - Inappropriate video or online games for his/her age..........................................................................................................................................................................288
Have you ever talked to your child a b o u t. - Inappropriate contents on the internet for his/her a g e .........................................................................................................................................................................289
Have you ever talked to your child a b o u t.? - Table of frequency................................................................................................................................................................................................................................. 290
Do you, as a parent, have any of these rules about?........................................................................................................................................................................................................................................................ 291
Which of the rules or restrictions, regarding his/her media and devices' usage you introduced, he/she can - Hardly stick t o ........................................................................................................................293
Which of the rules or restrictions, regarding his/her media and devices' usage you introduced, he/she can - Easily stick t o .........................................................................................................................294
Talking about different rules and restrictions you introduced, regarding usage of media and devices, would you say that they are........... ? ...................................................................................................... 295
As a parent, do you think t h a t . ? ........................................................................................................................................................................................................................................................................................ 296
Why do you think s o ? ............................................................................................................................................................................................................................................................................................................297
Do you ever negotiate with your child any of your rules or restrictions regarding his/her media consum ption?.......................................................................................................................................................299
Do you ever negotiate with your child rules or restrictions regarding time he/she spends w ith?.................................................................................................................................................................................300
Do you ever negotiate with your child rules or restrictions regarding media contents he/she can consum e?........................................................................................................................................................... 301
Have you installed/applied any kind of protection (pin code) on TV sets in your household which does not allow your child to watch specific TV channels?........................................................................... 302
Why not?................................................................................................................................................................................................................................................................................................................................. 303
To what extent are you sure that your child is following your restrictions and rules regarding media consumption (time and contentrestrictions)?............................................................................................ 304
How do you control that your rules and restrictions regarding media consumption (time and content restrictions) are followed by your child?...................................................................................................305
Regarding the situation in your household, who is responsible? - For setting the media consumption rules and restrictions.................................................................................................................................306
Regarding the situation in your household, who is responsible? - For controlling the respect of media consumption rules and restrictions........................................................................................................ 307
Regarding the situation in your household, who is responsible? - For negotiating with the child media consumption restrictions andrules...................................................................................................... 308
Regarding the situation in your household, who is responsible? - Table of frequency................................................................................................................................................................................................. 309
SHARING MEDIA EXPERIENCE................................................................................................................................................................................................................................................................................................... 310

How often does it h a p p e n .? - That you watch some TV show or content along with your child................................................................................................................................................................................ 311
How often does it h a p p e n .? - That you talk to your parents about some TV show or content that you s a w .......................................................................................................................................................... 312
How often does it h a p p e n .? - That you recommend to your child some TV show or content that could be of his/her interest............................................................................................................................ 313
How often does it h a p p e n .? - That your child discusses with you about something you both saw on T V ...............................................................................................................................................................314
How often does it h a p p e n .? - That your child talks to you about some interesting content he/she found out at any m edia.................................................................................................................................315
How often does it h a p p e n .? - That you search for news updates at any media with your child regarding things which interest yourc h ild ...................................................................................................... 316
How often does it h a p p e n .? - That you recommend to your child to listen to some music which she/he could lik e .............................................................................................................................................. 317
How often does it h a p p e n .? - That parents talk to you about some music that they do not think is appropriate for you....................................................................................................................................... 318
Some children share their experiences and activities on media or devices with their parents, but others don't. On the other hand, some parents share their experiences and activities on media or
devices with their children, but others don't. How often does it h a p p e n .? - Table of frequency............................................................................................................................................................................... 319
Have you lately watched any content on You Tube together with your child? If yes, name th e m .............................................................................................................................................................................. 320
When the whole family is watching TV together, who has the remote controller............................................................................................................................................................................................................321

MEDIA ATTITUDES......................................................................................................................................................................................................................................................................................................................... 322

Have you heard of media literacy?..................................................................................................................................................................................................................................................................................... 325
Which of the following is media literacy..............................................................................................................................................................................................................................................................................326
What is, in today's world, more important for child development...?............................................................................................................................................................................................................................... 327
Who is the most responsible for child's media literacy development?............................................................................................................................................................................................................................328
Who do you expect to support parents in developing children's media literacy in the first place?.............................................................................................................................................................................. 329
There are different ways to support parents inunderstanding and developing media literacy of their children. Which of the following best suits you?.......................................................................................330
What is the best place where that kind of presentations and lectures should be organized in your opinion?............................................................................................................................................................. 331
EVALUATION & CREATIVITY (ACTIVISM)................................................................................................................................................................................................................................................................................. 332

Would you say that there are enough contentswhich a r e . ? - Appropriate for children of age as yours................................................................................................................................................................. 333
Would you say that there are enough contentswhich a r e . ? - Interesting for children of age as yo u rs...................................................................................................................................................................334
Would you say that there are enough contentswhich a r e . ? - Useful for children of age as yours.......................................................................................................................................................................... 335
Would you say that there are enough contents which a r e . ? - Easy to understand for children of age as yours.................................................................................................................................................... 336
Would you say that there are enough contentswhich a r e . ? - Inspiring for children of age as yours....................................................................................................................................................................... 337
Would you say that there are enough contentswhich a r e . ? - Engaging/stimulating for children age as you rs..................................................................................................................................................... 338
Would you say that there are enough contents which a r e . ? - Amusing for children of age as you rs......................................................................................................................................................................339
Would you say that there are enough contentswhich a r e . ? - Educative for children of age as y o u rs....................................................................................................................................................................340
There are TV programs/contents which could be specifically produced for children. Which kind of special programs for children you would like to be produced? (SPONTANOUS)...................................341
If your child were offered to participate in the production (making) of a TV program for children, would you be willing to support her/him to do so ? ........................................................................................ 343
Have you ever tried or actually made some media content with your child? - % of Y e s ............................................................................................................................................................................................ 344
CULTURAL EVENTS.......................................................................................................................................................................................................................................................................................................................345
During the last 12 months have you been in the theatre?............................................................................................................................................................................................................................................. 346
During the last 12 months have you been in the theatre with your child?....................................................................................................................................................................................................................347
During the last 12 months have you been in a cinema?.................................................................................................................................................................................................................................................348
During the last 12 months have you been in the cinema with your c h ild ? .................................................................................................................................................................................................................. 349
During the last 12 months have you been in a m useum ?............................................................................................................................................................................................................................................. 350
During the last 12 months have you been in a museum with your c h ild ? .................................................................................................................................................................................................................... 351
During the last 12 months have you been in at some art gallery or exhibition?..........................................................................................................................................................................................................352
During the last 12 months have you been in at some art gallery or exhibition with your child?................................................................................................................................................................................ 353
During the last 12 months have you been in at some music event?.............................................................................................................................................................................................................................354
During the last 12 months have you been in at some music event with your ch ild ? ..................................................................................................................................................................................................355
During the last 12 months have you been in discotheque / night club?....................................................................................................................................................................................................................... 356
During the last 12 months have you been in discotheque / night club with your child?............................................................................................................................................................................................. 357
During the last 12 months have you been some sport event (game, championship,contest)?................................................................................................................................................................................. 358
During the last 12 months have you been some sport event (game, championship,contest) with your c h ild ? .......................................................................................................................................................359
What kind of music eve nt?...................................................................................................................................................................................................................................................................................................360
What kind of music event? (with child).................................................................................................................................................................................................................................................................................361
During the last 12 months have you been . ? - Table of frequency............................................................................................................................................................................................................................... 362
Are you a member of a local library?.................................................................................................................................................................................................................................................................................. 363
Does your child borrow books from the local community or school library.....................................................................................................................................................................................................................364

HOW TO READ TABLES

• T itle e x p la in s th e v a r ia b le w h o s e re la tiv e f r e q u e n c ie s a re g iv e n in th e ta b le .
• T o ta l in th e fir s t c o lu m n show s p e r c e n ta g e s fo r each c a te g o r y o f th e

Education-the last finished school: ta b u la te d .
• E a c h n e x t c o lu m n r e p r e s e n ts p e rc e n ta g e s o f th e g iv e n v a ria b le w ith in s o m e
s u b p o p u la tio n .
Total G ender Type
• R o w m a rk e d w ith N d e n o te s s iz e o f th e b a s e , i.e ., th e s iz e o f (s u b ) s a m p le on
w h ic h th e p e rc e n ta g e s a re c a lc u la te d .
Fem ale
Urban
O th er
M ale
• R o w m a rk e d w ith s ig , re p r e s e n ts s ig n ific a n c e o f H i-s q u a r e s ta tis tic s o f th e
o b s e rv e d v a r ia b le and v a r ia b le fr o m c o lu m n s , if h i-s q u a re is s ig n ific a n t,
s ig n ific a n c e is w ritte n in w h ite le tte rs .
N 1198 599 599 704 494
sig 0.00 0.00 • T h e la s t ro w in th e ta b le 1 0 0 % in d ic a te s th a t a ll v a lu e s in c o lu m n s a re a d d e d

u p to 1 0 0 , t h a t is, th a t c o lu m n p e r c e n ta g e s a re g iv e n .
No form al education 1 1.8 1 1 1 2
1 2 1 2
1 to 7 grades o f prim ary school 1 3 1 8 Above average Average Below average
1 51 1 4 1 6
P rim a ry school (com pleted, 8 grades) 19.4 17 22 14 27 0.01 0.05 0.10 0.10 0.05 0.01
O ne -tw o y e a r v o ca tio n a l school 1 1 1 1

1 1.3 1 1 1 2
C e lls o f th e ta b le a re c o lo re d in b lu e , or re d , if v a lu e s th e y c o n ta in a re
T hree y e a r v o ca tio n a l school 11.8 15 1 9 10 14 c o n s id e r a b ly a b o v e o r b e lo w th e a v e ra g e . T h r e e s h a d e s o f b lu e o r re d c o lo r a re
used fo r th r e e d e g re e s of s ig n ific a n c e , th e lig h te s t shades fo r d e v ia tio n s
F our y e a r vo ca tio n a l school 40.4 41 39 44 35
s ig n ific a n t o n th e le v e l 0 .1 0 , m e d iu m s h a d e s f o r th e le v e l 0 .0 5 a n d th e d a r k e s t
High school 1 4.6 1 6 1 3 s h a d e s o f b lu e a n d re d f o r th e le v e l 0 .0 1 .
1 4 1 6
C ollege, first de gre e o f university 1 6.3 1 7 1 5 E x a m p le o f in te rp r e ta tio n o f d a ta fro m th e a b o v e ta b le ( s tru c tu r e o f e d u c a tio n ):
1 8 1 5
Faculty, aca de m y 1 8.8 10 12 4 • S ig n ific a n c e o f h i-s q u a re (s ig n ific a n c e o f b o th h i-s q u a re s o f s ta tis tic s is le s s e r
1 8
th a n 0 .0 1 ) te lls u s t h a t d is tr ib u tio n o f e d u c a tio n b y g e n d e r / ty p e o f s e ttle m e n t
M aster's degree 1 0.3 1 1 d iffe rs s ig n ific a n tly .
1 0 1 0
D octorate 1 0.2 1 0 1 0 • G lim p s e a t th e c e lls o f t h e ta b le s h o w s t h a t th e re a re s ig n ific a n tly m o re m a le s
1 0
Total 100% w ith th r e e y e a r v o c a tio n a l s c h o o l o n th e le v e l o f s ig n ific a n c e 0 .0 5 (to ta l
n u m b e r o f r e s p o n d e n ts in th e s a m p le w ith th is ty p e o f e d u c a tio n is 1 1 .8 % ,
a n d a m o n g m a le s 1 5 % ). S im ila rly , th e re a re s ig n ific a n tly le s s fe m a le s w ith
th is ty p e o f e d u c a tio n (o n th e le v e l 0 .0 5 ) 9 % .
• T h e r e a re s ig n ific a n tly m o r e r e s p o n d e n ts w ith fa c u lty , a c a d e m y (le v e l 0 .0 1 ) in

u rb a n s e ttle m e n ts c o m p a re d to e n tire p o p u la tio n ( 1 2 % ), a n d s ig n ific a n tly le s s
in o th e r t y p e s o f s e ttle m e n ts (th e s a m e le v e l o f s ig n ific a n c e 0 .0 1 ) t h a t is, 4 % .

Please assess general

situation in the country on
the scale 1 to 5
T otal G en der If ta b u la te d v a r ia b le s r e p r e s e n t th e re s p o n d e n t's a s s e s s m e n t o n s o m e s c a le 3 m o re ro w s a re a d d e d .
R o w m a rk e d w ith S u m - re p re s e n ts th e s u m o f p e r c e n ta g e s o n n e g a tiv e .
F em ale
M ale R o w m a r k e d w ith S u m + re p r e s e n ts th e s u m o f p e r c e n ta g e s o n p o s itiv e g ra d e s .
R o w s b e lo w g ra d e s c o n ta in o th e r n o n - s p e c ific a n s w e rs o f th e r e s p o n d e n ts .
N 1013 500 513
R o w m a r k e d w ith M e a n r e p r e s e n ts a r ith m e tic m e a n o f th e g iv e n g ra d e s .
sig 0 . 13
G rade 1 23.1 23 23
G rade 2 35.3 37 34
S um - 58.4 59 57
G rade 3 35.1 35 36 Which brands do you know?

S um + 1 4.9
1 5 1 4
Total Type In c a s e o f m u ltip le r e s p o n s e (th e r e s p o n d e n t c a n g iv e s e v e r a l v a lid
G rade 4 1 3.9
1 4 1 4 a n s w e rs , m o d a litie s ) d a ta in c e lls r e p re s e n t a p e r c e n ta g e o f (s u b )
U rban
O th e r
p o p u la tio n w h ic h m e n tio n s , th a t is, a n s w e rs p o s itiv e ly to g iv e n
G rade 5 1 1.0
1 1 1 1 m o d a lity .
R efusal 1 0.5
1 1 1 0 P le a s e n o te th a t ro w 100% is m is s in g - th a t is because
N 502 302 200
D o e sn 't know 1 1.0 » H 2 p e rc e n ta g e s d o n o t a d d u p to 1 0 0 % .
Brand C 97.8 98 98
Total 100%
Brand A 93.2 95 91
Mean 2.23 2.24 2.23
Brand D 39.1 41 36
Brand B 22.3 26 17
Brand E 22.1 19 27
O th er 20.9 26 14
I d o n't kno w any 1 0.2

1 0

RESEARCH ABOUT PARENTS’ MEDIA CONSUMPTION IN MONTENEGRO - ACCESS October 2018
RESULTS

RESEARCH ABOUT PARENTS’ MEDIA CONSUMPTION IN MONTENEGRO - ACCESS October 2018
ACCESS

RESEARCH ABOUT PARENTS' MEDIA CONSUMPTION IN MONTENEGRO - ACCESS October 2018
Is there any of the following devices at your home?

B a s e : T o ta l t a r g e t p o p u la tio n
T V set 94%
S m a rtp h o n e s 92%
Less ad va n ce d m ob ile phones 40%
T ablet 35%
C o m p u te r o r laptop 71%
G am e p la ye r / console 16%
R adio re ce ive r o r any o th e r de vice tro u g h w h ich you

47%
can listen th e radio pro gra m
M P3 P la yer 16%
Gender: SStratum1
Total Child's age Education Type Paid job Type of household HH income per HH member
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2
Elementary
9-11 years
(D =
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a) 5 s
z > 2 o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
TV set | 94.1 | 91 | 95 | 96 ■ 93 ■ 95 1 97 | 94 | 95 | 93 | 96 | 92 | 94 | 94 | 94 | 94 | 93 1 97 | 94 100 | 93 | 95 | 93 | 90 | 98
Smartphones | 92.2 | 91 | 93 | 93 ■ 91 ■ 93 | 83 | 91 | 96 | 91 | 92 | 94 | 93 | 90 | 90 | 93 | 92 | 94 | 81 100 1 87 | 93 | 94 | 93 | 93
Less advanced mobile phones | 40.4 | 41 | 40 | 41 ■ 42 ■ 40 | 66 1 43 29 | 58 1 31 1 34 | 38 | 44 | 55 | 35 | 38 52 | 36 | 55 | 45 | 32 | 40
Tablet | 35.3 | 36 | 35 1 34 ■ 38 ■ 34 | 26 1 34 | 41 | 39 | 28 | 35 | 35 1 31 1 37 | 36 1 34 1 31 | 26 1 31 1 37 | 40 1 42
Computer or laptop | 71.1 | 65 1 75 1 74 ■ 73 ■ 70 | 55 | 66 1 87 | 69 1 71 * 4 1 74 | 66 | 62 1 74 1 72 | 68 | 69 100 1 57 | 63 1 71 1 79 83
Game player / console | 16.0 1 13 1 17 1 15 ■ 18 ■ 15 1 12 1 15 | 20 1 12 1 15 1 24 20 9 | 14 1 17 1 15 22 | 11 1 13 | 14 | 11 | 19 22
Radio receiver or any other device trough
1 46.8 1 44 1 43 1 51 1 50 1 45 1 45 1 46 1 50 1 48 1 39 1 61 1 45 1 50 1 44 1 48 1 46 1 50 1 44 100 1 41 1 47 1 51 1 48 1 47
which you can listen the radio program
MP3 Player | 16.4 1 17 1 13 | 18 ■ 18 ■ 16 1 5 1 16 21 | 14 1 15 22 20 9 | 14 1 17 1 16 | 18 | 11 | 50 I 10 1 15 | 19 | 20 | 18

Does your child have access to any of such devices at your home?
T V set 90%
S m a rtp h o n e s 78%
Less ad va n ce d m ob ile phones 23%
T ablet 31%
C o m p u te r o r laptop 61 %
G am e p la ye r / console 13%
R adio re ce ive r o r any o th e r de vice tro u g h w h ich you

36%
can liste n th e radio pro gra m
M P3 P la yer 11%
Gender:
Total Child's age Education Stratum Type Paid job Type of household HH income per HH member
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 (D aj
Elementary
9-11 years
(D = (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
 2 o W 3
N 1047 367 331 323 315 732 65 692 275 331 483 233 669 378 269 778 843 166 36 2 206 190 216 174 261
TV set | 89.8 | 84 | 93 | 95 ■ 86 ■ 92 1 97 | 89 | 89 | 92 | 92 | 81 | 90 | 90 | 93 | 89 | 89 | 94 | 92 100 | 92 | 93 | 88 | 84 | 91
Smartphones | 78.4 65 | 82 | 89 ■ 74 ■ 80 1 74 1 78 | 81 | 80 1 77 | 80 1 79 1 78 1 76 1 79 1 78 | 83 | 69 100 1 76 | 81 1 78 | 80 1 78
Less advanced mobile phones | 23.0 1 17 1 24 | 28 ■ 24 ■ 23 35 1 25 1 16 | 36 1 16 | 18 | 22 | 26 30 | 20 | 22 | 28 1 25 | 32 | 28 | 18 | 23
Tablet | 30.7 | 28 | 32 1 31 ■ 32 ■ 30 | 23 | 29 | 36 | 35 24 | 38 1 31 1 31 | 28 | 32 1 31 | 29 | 28 1 21 1 27 | 32 | 33 38
Computer or laptop | 60.6 43 | 69 ■ 72 ■ 61 ■ 61 | 48 | 58 72 | 62 | 59 1 61 | 62 | 58 | 54 | 63 1 61 1 57 | 64 100 1 51 | 59 | 58 | 65 | 68
Game player / console | 12.6 1 9 | 14 1 13 ■ 14 ■ 12 | 11 1 12 1 16 1 9 1 12 | 19 16 7 | 11 1 13 1 12 1 16 | 11 | 10 | 11 1 8 | 14 | 20
1 35.7 26 1 36 1 44 1 39 1 34 1 29 1 36 1 37 1 37 1 29 | 48 1 35 1 38 1 31 1 37 1 36 1 36 1 36 100 1 30 1 38 1 39 1 31 1 39
MP3 Player | 11.4 1 8 | 11 | 14 ■ 13 ■ 11 1 5 | 10 1 17 1 9 | 11 ■ 15 15 6 | 7 1 13 1 12 | 11 1 6 4 1 12 1 12 | 11 16

Does your child have his/her own (personal)....?

TV s e t (in h is /h e r ow n ro o m ) 21%
M ob ile ph o n e 58%
T a b le t 17%
C o m p u te r o r la ptop 25%
G a m e p la ye r / c o n s o le 13%
R a d io re ce ive r o r a n y o th e r de vice tro u g h w h ic h you

12%
can liste n th e ra d io p ro g ra m
MP3 P la yer 8%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
e
r e
Elementary
2
9-11 years
(1) := 03 "O
126 - 185
4-8 years
Over 185
Q. 7=
College
Refusal
Female
s/foster
Center
S, 1 <U o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o ?£
z 1 1 w 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
TV set (in his/her own room) | 21.0 1 16 | 18 26 ■ 23 ■ 20 | 11 | 18 1 31 1 15 | 19 I 33 1 24 1 15 1 15 | 23 1 21 | 22 1 25 | 50 11 1 15 1 21 1 37 | 23
Mobile phone | 57.5 21 | 62 | 93 ■ 57 ■ 58 | 58 | 58 | 55 | 60 1 52 | 64 | 58 1 57 | 54 | 59 1 57 | 60 1 67 | 50 | 59 | 58 1 57 | 60 | 55
Tablet | 16.5 | 11 1 15 20 ■ 19 ■ 15 | 18 1 16 1 16 | 20 11 | 24 | 17 1 16 | 18 1 16 1 16 | 20 1 17 1 13 1 13 1 17 1 17 1 21
Computer or laptop | 24.7 9 | 26 | 39 ■ 26 ■ 24 8 1 24 | 29 | 20 1 24 | 34 | 28 | 19 | 19 1 27 1 25 | 22 | 28 100 14 | 22 | 23 | 35 | 30
Game player / console | 12.5 | 7 1 13 | 14 ■ 16 ■ 11 | 11 | 11 1 16 7 | 11 1 24 | | 17 5 | 10 1 13 1 12 1 16 1 17 ■ 9 | 11 | 11 | 14 1 16
1 11.9 6 1 9 1 18 16 1 10 1 11 1 13 1 11 7 7 1 30 1 12 1 11 1 8 1 13 1 12 1 11 1 11 1 6 1 11 1 15 1 13 1 14
MP3 Player 1 7.8 ■ 4 | 7 10 ■ 9 ■ 7 1 3 | 7 | 11 1 5 1 6 1 16 | 10 1 4 1 5 1 9 | 7 | 10 1 8 1 4 | 7 1 9 | 10 | 10

TV set - Which type?

B a s e : P o p u la tio n o f th o s e p a rr e n ts w h o s e c h ild h a s T V s e t in h is /h e r o w n ro o m
S m a rt TV
29 %
TV se t
71%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
Elementary
21) :=
^ e
r e
9-11 years
< (Ü ~o
126 - 185
4-8 years
Over 185
Q. :=
College
Refusal
Female
s/foster
Center
y <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o i i<
S
N 1 1
N 220 59 61 84 71 149 7 125 85 51 91 78 163 57 40 180 174 36 9 1 23 45 64 28
60
sig 0.97 0.67 0.53 0.49 0.43 0.57 0.80 0.45
Smart TV | 28.6 1 31 | 30 | 29 ■ 27 ■ 30 | 14 | 26 | 33 1 25 | 33 | 26 | 30 1 25 1 25 | 29 | 28 | 28 | 56 | 35 | 32 | 20 1 34 1 25
TV set | 71.4 | 69 1 70 1 71 ■ 73 ■ 70 | 86 1 74 1 67 1 75 1 67 1 74 1 70 1 75 1 75 1 71 1 72 1 72 | 44 100 | 65 | 68 | 80 | 66 1 75
Total 100%

Mobile phone - Which type?

B a s e : P o p u la tio n o f th o s e p a rre n ts w h o s e c h ild h a s h is /h e r o w n m o b ile p h o n e
S m artph on e
Less ad van ced 43%
m ob ile phones
52%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2) :=
^
9-11 years
(1
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
S, 1
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 604 79 206 301 180 424 38 405 151 200 254 150 387 217 145 459 480 99 24 1 123 123 104 111
143
sig 0.00 0.58 0.21 0.01 0.03 0.62 0.74 0.12
Smartphone 1 47.8 1 48 1 59 ■ 46 ■ 49 1 37 1 47 1 52 1 46 1 54 1 40 1 51 1 42 1 50 1 47 1 49 1 43 1 54 1 46 1 51 1 50 1 55 1 39
Less advanced mobile phones 1 52.2 1 52 41 ■ 54 ■ 51 1 63 1 53 1 48 1 55 1 46 1 60 1 49 1 58 1 50 1 53 1 51 1 57 1 46 100 1 54 1 49 1 50 1 45 1 61
Total 100%

Do you have your own (personal)...?

TV s e t(in yo u r ow n ro o m )
M ob ile ph o n e
T a b le t
C o m p u te r o r la ptop
G a m e p la ye r / c o n s o le
R a d io re ce ive r o r a n y o th e r de vice tro u g h w h ic h you

can liste n th e ra d io p ro g ra m
MP3 P la yer 8%
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
e
r e
Elementary
2
9-11 years
(1) := 03 "O
126 - 185
4-8 years
Over 185
Q. 7=
College
Refusal
Female
s/foster
Center
S, 1 <U o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o ?£
z 1 1 w 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
TV set(in your own room) | 32.7 | 32 1 31 1 31 ■ 38 ■ 30 1 18 1 28 I 48 | 29 | 28 1 47 1 37 1 25 23 | 36 1 31 | 38 | 44 21 | 30 1 31 1 47 | 36
Mobile phone | 95.1 | 93 | 95 1 97 ■ 97 ■ 94 | 86 | 96 1 97 | 96 | 95 | 94 | 94 1 97 | 92 | 96 | 95 | 93 100 100 | 92 | 95 | 98 | 94 1 97
Tablet | 19.7 | 20 1 21 1 16 ■ 24 ■ 18 1 8 | 18 1 27 | 14 1 17 | 33 1 21 | 18 | 11 | 23 | 20 | 19 1 25 1 12 | 19 | 23 1 25 1 21
Computer or laptop | 37.5 1 42 | 39 | 28 ■ 43 ■ 35 15 30 | 62 27 | 38 1 52 43 28 21 1 43 | 38 1 31 1 47 100 20 | 35 | 38 1 52 1 43
Game player / console | 6.4 | 7 1 5 1 4 10 ■ 5 ■ 5 1 5 1 9 1 1 5 | 18 1 8 1 4 ■ 3 1 8 1 6 1 9 1 3 1 4 1 3 1 5 | 11 1 9
1 26.9 1 28 1 24 1 26 1 32 1 24 1 12 1 26 33 19 1 24 1 44 1 27 1 26 | l 8 1 30 1 28 1 23 1 31 14 1 30 1 30 1 37 1 26
MP3 Player | 8.4 11 1 6 1 6 ■ 11 ■ 7 1 5 1 8 | 11 1 5 1 8 1 15 | 10 1 5 | 7 1 9 1 8 1 9 1 6 1 5 1 8 1 9 1 13 1 8

TV set - Which type?

B a s e : P o p u la tio n o f th o s e w h o h a v e h is /h e r o w n T V s e t
Total Child's age ReGwmfent’s EducationStratum Type Paidjob Type ofh
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
>
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Ü
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
N i i
N 343 119 102 102 120 223 12 193 133 95 138 110 247 96 61 282 264 63 16 0 44 57 67 81 94
sig 0.21 0.47 0.50 0.11 0.89 0.48 0.48 0.00
Smart TV 26.5 22 28 32 24 28 33 29 23 19 31 27 26 27 23 27 24 33 38 ■ 43 | 37 27 22
TV set 73.5 78 72 68 76 72 67 71 77 81 69 73 74 73 77 73 76 67 63 1 57 63 73 m 78
Total 100%

Mobile phone - Which type?

B a s e : P o p u la tio n o f th o s e w h o h a v e h is /h e r o w n m o b ile p h o n e
L e s s ad van ced
m o b ile p h o n e s
8%
S m a rtp h o n e
92%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ e
r e
Elementary
9-11 years
(1) := (Ü ~o
126 - 185
4-8 years
Over 185
Q. :=
College
Refusal
Female
s/foster
Center
S, 1 <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o ?£
z 1 1 W 3
N 999 345 316 315 305 694 56 666 267 320 459 220 633 366 248 751 807 154 36 2 191 211 182
163 252
sig 0.00 0.11 0.00 0.00 0.00 0.00 0.65 0.00
Smartphone | 92.2 | 95 | 93 | 88 ■ 90 ■ 93 | 84 | 91 | 98 1 87 | 94 1 97 | 94 | 8 9 | | 85 | 9 4 | | 92 | 95 | 89 100 ■ 83 | 91 | 96 | 98 | 93
Less advanced mobile phones 1 7.8 1 5 | 7 ■ 12 ■ 10 ■ 7 1 16 1 9 2 1 13 1 6 1 3 1 6 1 6 ■ 8 1 5 | 11 ■ 17 1 9 1 4 2 | 7
Total 100%

How often you are using (MEDIUM/DEVICE) in a typical week? - TV set

E very day 77%
O nly durin g w o rkin g days | 2%
O nly durin g w e e ke n d
2%
days
M ost days in w e e k (5-6

7%
days a w e e k )
S eve ral tim e s a w e e k (3

8%
4)
O nce a w e e k 1%
N ot at all I 2%
D o n’t kn o w 3%
Total Child's age ReGroncTent’s EducationStratum Type P
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5 o
2 "
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.63 0.22 0.97 0.06 0.40 0.09 1.00 0.20
Every day 77.0 80 76 74 79 76 85 78 73 79 76 76 76 79 84 75 78 73 67 50 82 82 77 80 67
Only during working days ■ 17 ■ 1 ■ 2 ■ 2 ■ 2 ■ 2 ■ 2 ■ 2 ■ 1 ■ 1 ■ 5 ■ 2 ■ 1 ■ 0 ■ 2 ■ 2 ■ 2 ■ 1 ■ 2 ■ 6 ■ 1
Only during weekend days ■ 1.6 ■ 2 ■ 1 ■ 2 ■ 3 ■ 1 ■ 2 ■ 2 ■ 2 ■ 0 ■ 3 ■ 2 ■ 1 ■ 1 ■ 2 ■ 1 ■ 3 1 6 ■ 1 ■ 1 ■ 3 ■ 1 ■ 2
Most days in week (5-6 days a week) I 6.9 ■ 5 ■ 8 ■ 8 ■ 6 ■ 7 1 5 ■ 6 ■ 9 ■ 4 ■ 8 ■ 9 ■ 6 ■ 8 ■ 4| 8 ■ 6 ■ 8 17 50 ■ 4 ■ 5 11 ■ 4 ■ 9
Several times a week (3-4) ■ 8.0 ■ 7 ■ 8 ■ 9 ■ 8 ■ 8 1 6 ■ 8 ■ 9 ■ 8 ■ 9 ■ 6 ■ 9 ■ 6 ■ 6 ■ 9 ■ 8 10 11 ■ 7 ■ 8 ■ 5 ■ 8 12
Once a week I 0.9 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 2 ■ 1 ■ 0 ■ 1 ■ 1 ■ 2 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1
Not at all ■ 15 ■ 1 ■ 2 ■ 2 ■ 1 ■ 2 1 2 ■ 2 ■ 1 ■ 2 ■ 2 ■ 1 ■ 1 ■ 2 ■ 1 ■ 2 ■ 2 ■ 1 ■ 2 ■ 1 ■ 0 ■ 1 ■ 3
Don't know ■ 2.5 ■ 2 ■ 3 ■ 2 ■ 1 ■ 3 1 3 ■ 3 ■ 2 ■ 3 ■ 3 ■ 0 ■ 3 ■ 2 ■ 3 ■ 2 ■ 3 ■ 2 ■ 2 ■ 3 ■ 1 ■ 1 5
I Total______________________ ________________________________________________________ 100%

How often you are using (MEDIUM/DEVICE) in a typical week? - Cable TV

E very day 65%
O nly durin g w o rkin g days 2%
O nly durin g w e eke nd

days I 2%

7%
days a w e e k )

8%
4)
O nce a w e e k 2%
N ot at all 12%
D o n 't kn o w 3%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.42 0.45 0.02 0.00 0.00 0.00 1.00 0.00
Every day 65.0 68 67 61 64 65 58 65 67 63 70 57 66 64 63 66 67 57 58 50 61 74 66 66 61
Only during working days ■ 16 ■ 2 ■ 0 ■ 2 ■ 1 ■ 2 1 2 ■ 2 ■ 1 ■ 1 ■ 1 ■ 4 ■ 2 ■ 1 ■ 1 ■ 2 ■ 1 ■ 3 1 3 ■ 0 ■ 1 ■ 2 ■ 5 ■ 1
Only during weekend days ■ 1.8 ■ 3 ■ 1 ■ 1 ■ 3 ■ 1 ■ 2 ■ 3 ■ 2 ■ 1 ■ 3 ■ 2 ■ 1 ■ 2 ■ 2 ■ 2 ■ 2 1 3 ■ 2 ■ 2 ■ 1 ■ 2 ■ 2
Most days in week (5-6 days a week) ■ 7.0 ■ 4 ■ 8 ■ 9 ■ 7 ■ 7 1 5 ■ 6 10 ■ 4 | 7 12 ■ 7 ■ 7 ■ 3 ■ 8 ■ 6 10 14 50 ■ 4 ■ 6 12 ■ 5 ■ 7
Several times a week (3-4) ■ 8.2 ■ 7 ■ 9 10 ■ 9 ■ 8 1 5 ■ 8 ■ 9 ■ 8 ■ 8 ■ 8 ■ 9 ■ 7 ■ 6 ■ 9 ■ 8 ■ 8 17 ■ 7 ■ 9 ■ 5 ■ 7 12
Once a week ■ 17 ■ 1 ■ 2 ■ 2 ■ 2 ■ 2 ■ 2 ■ 1 ■ 1 ■ 1 ■ 5 ■ 2 ■ 1 ■ 1 ■ 2 ■ 2 ■ 2 ■ 0 ■ 1 ■ 2 ■ 3 ■ 2
Not at all 11.8 12 11 13 13 11 28 12 ■ 7 20 8 ■ 9 ■ 9 17 21 9 12 14 1 6 24 ■ 6 10 10 10
Don’t know I 2.9 ■ 3 ■ 3 ■ 2 ■ 1 ■ 4 K l ■ 3 ■ 3 ■ 2 ■ 4 ■ 2 ■ 3| | 2 ■ 1 ■ 3 ■ 3 ■ 4 ■ 2 ■ 2 ■ 2 ■ 2 5
I Total______________________ ________________________________________________________ 100%

How often you are using (MEDIUM/DEVICE) in a typical week? - Satellite TV

E very day
O nly durin g w o rkin g days

days

days a w e e k )

4)
O nce a w e e k
N ot at all
D o n 't know
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
(D aj
Elementary
2
9-11 years
(D = (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.84 0.94 0.90 0.22 0.08 0.33 1.00 0.95
Every day | 21.0 | 22 | 22 | 19 ■ 21 ■ 21 | 29 1 21 | 18 1 21 | 22 | 18 1 21 1 21 27 | 19 | 22 | 20 1 8 1 27 | 18 | 20 1 24 1 17
Only during working days 1 13 1 1 1 1 1 1 ■ 1 ■ 1 1 2 1 1 1 1 1 0 1 1 1 3 1 1 1 1 1 1 1 2 1 1 1 2 1 0 1 1 1 2 1 3 1 1
Only during weekend days | 0.9 1 1 1 1 1 1 ■ 1 ■ 1 1 2 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 6 1 1 1 1 1 1 1 2
Most days in week (5-6 days a week) 1 2.7 1 2 1 2 1 3 ■ 2 ■ 3 1 2 1 2 1 4 1 1 1 3 1 3 1 3 1 1 1 2 1 3 1 2 1 3 1 6 1 1 1 3 1 4 1 2 1 3
Several times a week (3-4) | 2.6 1 2 1 4 1 2 ■ 3 ■ 3 1 2 1 4 1 1 1 3 1 3 1 3 1 1 1 2 1 3 1 2 | 7 1 2 1 2 1 3 1 3 1 2
Once a week 1 15 1 2 1 2 1 1 ■ 1 ■ 2 1 2 1 1 1 2 1 0 1 4 1 2 1 1 1 1 1 2 1 1 1 4 1 3 1 2 1 2 1 1
Not at all | 65.1 | 64 | 64 | 69 ■ 67 ■ 64 | 58 | 66 | 65 1 71 | 62 | 63 | 62 1 70 | 62 | 66 | 66 | 60 1 75 100 | 62 | 69 | 64 | 59 1 70
Don’t know | 5.0 1 6 1 5 1 4 ■ 4 ■ 5 1 8 1 4 1 6 1 4 1 6 1 5 1 5 1 4 1 5 1 5 1 5 1 4 1 6 1 6 1 5 1 2 1 6 1 6
100%

How often you are using (MEDIUM/DEVICE) in a typical week? - Internet TV

E very day 9%

1%
days

days a w e e k ) I 2%

3%
4)
O nce a w e e k 2%
N ot at all 75%
D o n 't know 7%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ aj aj
Elementary
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q-:=
Refusal
College
Female
s/foster
Center
<1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.60 0.56 1.00 0.14 0.97 0.70
Every day 1 8.6 1 9 1 8 1 8 ■ 9 ■ 9 1 11 1 8 1 8 1 6 1 10 1 9 1 1 2 1 2 1 10 1 8 1 9 1 4 1 8 1 8 1 7 1 7 1 7
12
Only during working days 1 0.6 1 0 1 0 1 1 ■ 1 ■ 0 1 0 1 1 1 1 1 1 1 0 1 1 1 0 1 1 1 1 1 0 1 1 1 1 1 1
Only during weekend days 1 13 1 1 1 1 1 2 ■ 1 ■ 1 1 2 1 1 1 1 1 5 1 1 1 1 1 0 1 2 1 1 1 3 1 3 1 1 1 3 1 1 1 2
Several times a week (3-4) 1 3.4 1 5 1 2 1 2 ■ 4 ■ 3 1 2 1 4 1 3 5 1 2 1 4 1 3 1 4 1 2 1 4 1 3 1 5 1 8 1 2 1 4 1 4 1 6 1 2
Once a week 1 2.4 1 2 1 2 1 2 ■ 3 ■ 2 1 2 1 3 1 2 1 2 1 2 1 4 1 2 1 3 1 1 1 3 1 2 1 3 1 2 1 3 1 3 1 3 1 1
Not at all 1 75.1 1 72 1 76 1 79 ■ 72 ■ 77 1 80 1 75 1 75 1 79 1 79 1 61 1 72 1 81 1 80 1 73 1 74 1 78 1 75 100 1 82 1 77 1 71 1 74 1 72
Don’t know 1 6.7 1 8 1 8 1 4 ■ 8 ■ 6 1 3 1 6 1 8 1 5 1 5 1 12 1 7 1 6 1 4 1 7 1 7 1 4 1 3 1 4 1 6 1 8 1 5 1 9
I Total_______________________ _________________________________________________________ 100%

How often you are using (MEDIUM/DEVICE) in a typical week? - Mobile TV

E very day 5%

1%
days

1%
days a w e e k )
S eve ral tim e s a w e e k (3-

2%
4)
O nce a w e e k
I 2%
N ot at all 84%
D o n 't kn o w 4%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ (D aj
Elementary
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
<1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.71 0.97 0.64 0.00 0.14 1.00 0.72
Every day 1 5.1 1 6 1 4 1 4 ■ 5 ■ 5 1 5 1 5 1 6 1 11 7| 6 1 4 1 6 1 6 1 3 1 3 1 3 1 3 1 6 1 9
Only during working days 1 0.7 1 0 1 1 1 1 ■ 1 ■ 0 1 2 1 1 1 0 1 0 1 2 1 1 1 1 1 0 1 1 1 1 1 3 1 1 1 1 1 1 1 1
Only during weekend days | 0.9 1 1 1 1 1 0 ■ 2 ■ 1 1 2 1 1 1 1 1 0 1 3 1 1 1 0 1 0 1 1 1 1 1 2 1 0 1 2 1 2 1 0
Most days in week (5-6 days a week) | 1.1 1 1 1 1 1 1 ■ 1 ■ 1 1 1 1 1 1 1 1 1 1 3 1 1 1 1 1 1 1 1 1 1 1 3 1 0 1 1 1 2 1 2 1 1
Several times a week (3-4) 1 2.1 1 2 1 2 1 2 ■ 2 ■ 2 1 3 1 2 1 2 1 3 1 1 1 3 1 2 1 3 1 1 1 2 1 2 1 2 | 11 1 1 1 2 1 4 1 2 1 2
Once a week | 2.0 1 2 1 2 1 2 ■ 2 ■ 2 1 3 1 1 1 2 1 3 1 2 1 3 1 3 1 2 1 2 1 4 1 1 1 4 1 3 1 1 1 1
Not at all | 83.7 | 80 | 86 | 88 ■ 82 ■ 84 | 86 | 83 1 87 | 89 | 86 1 70 | 81 | 88 | 89 | 82 | 84 | 81 | 86 100 | 90 | 88 | 81 | 81 | 80
Don’t know | 4.4 1 6 1 4 1 2 ■ 5 ■ 4 1 3 1 5 1 3 1 3 1 3 1 9 1 5 1 4 1 2 1 5 1 5 1 4 1 3 1 2 1 4 1 5 | 7
I Total_______________________ _________________________________________________________ 100%

How often you are using (MEDIUM/DEVICE) in a typical week? - TV in general

E very day 65%
2%
days

6%
days a w e e k )

7%
4)
O nce a w e e k 1%
N ot at all 14%
D o n 't know 4%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.56 0.09 0.07 0.00 0.33 0.10 0.85 0.00
Every day 65.0 67 65 62 66 64 54 68 59 64 68 61 64 66 67 64 66 60 64 50 62 74 72 61 58
Only during working days ■ 12 ■ 1 ■ 2 ■ 1 ■ 1 ■ 1 ■ 2 ■ 0 ■ 1 ■ 1 ■ 3 ■ 2 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 1 3 1 ■ ■ 1 ■ 3 ■ 1
Only during weekend days ■ 16 ■ 2 ■ 1 ■ 2 ■ 3 ■ 1 1 2 ■ 1 ■ 3 ■ 2 ■ 0 ■ 4 ■ 2 ■ 1 ■ 1 ■ 2 ■ 1 ■ 3 1 3 1 ■ ■ 1 ■ 2 ■ 2 ■ 2
Most days in week (5-6 days a week) I 6.4 ■ 4 ■ 8 ■ 7 ■ 6 ■ 7 1 3 ■ 6 ■ 9 3 ■ 8 ■ 9 ■ 6 ■ 7 ■ 3 ■ 8 ■ 5 10 11 4 ■ ■ 7 ■ 9 ■ 5 ■ 7
Several times a week (3-4) ■ 6.9 ■ 6 ■ 7 ■ 7 ■ 6 ■ 7 1 5 ■ 7 ■ 8 ■ 8 ■ 7 ■ 6 ■ 8 ■ 6 ■ 6 ■ 7 ■ 6 10 11 6 ■ ■ 9 ■ 4 ■ 8 ■ 8
Once a week I 1.0 ■ 1 ■ 0 ■ 2 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 0 ■ 2 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 1 ■ ■ 1 ■ 1 ■ 2
Not at all 13.8 14 13 16 12 15 22 12 18 14 13 15 13 15 14 14 15 10 1 8 50 17 7 10 19 16
Don’t know I 4.1 ■ 4 ■ 5 ■ 3 ■ 3 ■ 4 15 ■ 4 ■ 2 ■ 8 ■ 3 ■ 1 ■ 4 ■ 5 ■ 6 ■ 3 ■ 4 ■ 6 ■ 9 ■ 3 ■ 1 ■ 1 ■ 6
I Total______________________ ________________________________________________________ 100%

How often you are using (MEDIUM/DEVICE) in a typical week? - Radio in the car
E very day 39%
days I 1%

4%
days a w e e k)

6%
4)
O nce a w e e k 3%
N ot at all 39%
D o n’t know 7%
Paid job Type of household HH income per HH member

How often you are using (MEDIUM/DEVICE) in a typical week? - Radio through an MP3 device
E very day 5%

1%
days

1%
days a w e e k )

2%
4)
O nce a w e e k
I 2%
N ot at all 84%
D o n 't know 5%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
aj aj
Elementary
2
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q-:=
Refusal
College
Female
s/foster
Center
 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.24 0.31 1.00 0.13 0.03 0.53 1.00 0.91
Every day 1 4.5 7 1 2 1 4 7 ■ 3 1 3 1 4 1 5 1 2 1 6 1 6 1 61 2 1 3 1 5 1 5 1 4 1 6 1 3 1 4 1 7 1 7
Only during working days 1 0.4 1 0 1 0 1 0 ■ 1 ■ 0 1 2 1 0 1 0 1 0 1 0 1 1 1 1 1 0 1 0 1 0 1 1 1 1 1 1 0
Only during weekend days 1 0.9 1 1 1 0 1 0 ■ 1 ■ 1 1 1 1 2 1 0 1 3 1 1 1 0 1 1 1 1 1 1 1 2 1 1 1 2 1 2 1 0
Most days in week (5-6 days a week) 1 1.1 1 2 1 1 1 1 ■ 2 ■ 1 1 1 1 2 1 0 1 1 1 3 1 1 1 1 1 0 1 1 1 1 1 1 1 3 1 0 1 3 1 3
Several times a week (3-4) 1 1.7 1 2 1 1 1 2 ■ 2 ■ 2 1 2 1 2 1 2 1 1 1 1 1 4 1 2 1 1 1 2 1 2 1 1 1 5 1 1 1 3 1 2 1 2 1 1
Once a week 1 1.8 1 3 1 1 1 2 ■ 2 ■ 2 1 2 1 2 1 2 1 2 1 1 1 2 1 1 1 3 1 2 1 2 1 2 1 6 1 1 1 3 1 2 1 3 1 1
Not at all 1 84.3 1 81 1 87 1 88 ■ 81 ■ 86 1 91 1 85 1 80 1 91 1 84 1 75 1 81 1 90 1 87 1 83 1 86 1 78 1 81 100 1 90 1 89 1 81 1 78 1 84
Don’t know 1 5.3 1 5 1 7 1 4 ■ 5 ■ 5 1 3 1 5 1 7 1 4 1 6 1 7 1 6 1 4 1 4 1 6 1 5 1 7 1 6 1 4 1 4 1 5 1 6 1 7
Total 100%

How often you are using (MEDIUM/DEVICE) in a typical week? - Radio on the cell phone
E very day 7%

1%
days

3%
days a w e e k)

4%
4)
O nce a w e e k 3%
N ot at all 75%
D o n 't know 7%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ <D <D
Elementary
9-11 years
(D t= 03 T3
126 - 185
4-8 years
Over 185
C £ Q.r=
Refusal
College
Female
s/foster
Center
<1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5 o
2 " w 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.34 0.83 0.97 0.00 0.01 0.74 0.92 0.22
Every day 1 7.2 1 8 1 5 | 7 ■ 9 ■ 7 1 6 | 7 | 7 | 2| 9 | 12 | 91 4 | 7 | 7 1 8 1 4 | 11 1 4 1 4 1 6 1 9 1 12
Only during working days 1 0.7 1 1 1 1 1 1 ■ 1 ■ 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 0 1 2 1 2 1 1
Only during weekend days 1 0.7 1 1 1 1 1 1 ■ 1 ■ 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 0 1 2 1 0
Several times a week (3-4) | 4.4 1 5 1 4 1 4 ■ 4 ■ 4 1 8 1 3 1 6 1 5 1 3 1 6 1 5 1 3 1 3 1 5 1 4 1 5 1 6 1 3 1 4 1 6 1 3 1 6
Once a week | 2.9 5 1 1 1 2 ■ 3 ■ 3 1 5 1 3 1 3 1 3 1 2 6 1 3 1 2 1 3 1 3 1 3 1 4 1 3 1 3 1 3 1 3 1 2 1 3
Not at all | 74.9 1 73 1 78 1 77 ■ 75 ■ 75 1 75 1 76 1 72 | 83 1 76 60 1 72 | 80 1 79 1 73 1 77 1 67 1 67 100 | 82 1 79 1 76 1 76 | 65
Don’t know | 6.9 1 6 1 8 1 6 ■ 6 ■ 7 1 5 1 6 1 8 1 6 1 6 1 9 1 6 1 8 1 5 | 7 1 6 11 | 11 1 5 | 7 1 6 1 4 10
I Total_______________________ _________________________________________________________ 100%

How often you are using (MEDIUM/DEVICE) in a typical week? - Online radio (through PC or Lap - top)
E very day
I 3%

0%
days

1%
days a w e e k )

3%
4)
O nce a w e e k 2%
N ot at all 83%
D o n 't know 6%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o
N 1050 369331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.34 0.37 0.67 0.24 0.97 0.48
Every day I 2.7 ■ 41 1 ■ 2 ■ 2 ■ 3 1 3 ■ 2 ■ 3 ■ 1 ■ 4 ■ 3 ■ 4^ 1 ■ 2 ■ 3 ■ 3 ■ 2 50 ■ 3 ■ 1 ■ 2 ■ 3 ■ 4
Only during working days ■ 1.0 ■ 1 ■ 0 ■ 1 ■ 2 ■ 1 ■ 0 ■ 3 ■ 0 ■ 1 ■ 2 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1 ■ 2
Only during weekend days ■ 0.3 ■ 0 ■ 0 ■ 1 ■ 0 1 2 ■ 0 ■ 0 ■ 1 ■ 0 ■ 0 ■ 0 ■ 1 ■ 1 ■ 1
Most days in week (5-6 days a week) 1 1.0 ■ 1 ■ 0 ■ 1 ■ 2 ■ 1 ■ 1 ■ 1 ■ 0 ■ 4 ■ 1 ■ 1 ■ 1 ■ 1 ■ 2 1 6 ■ 0 ■ 1 ■ 1 ■ 3 ■ 0
Several times a week (3-4) I 3.1 ■ 3 ■ 3 ■ 4 ■ 3 ■ 3 ■ 3 ■ 4 ■ 3 ■ 2 I 6 ■ 4 ■ 2 ■ 2 ■ 3 ■ 2 6 1 8 ■ 2 ■ 5 ■ 5 ■ 2 ■ 3
Once a week 1 2.2 ■ 3 ■ 2 ■ 2 ■ 1 ■ 3 1 5 ■ 2 ■ 1 ■ 1 ■ 2 1 4 ■ 2 ■ 2 ■ 3 ■ 2 ■ 2 ■ 4 1 6 ■ 2 ■ 2 ■ 4 ■ 2 ■ 1
Not at all 83.4 82 85 86 81 84 86 85 79 93 84 80 89 88 82 85 77 81 50 88 85 83 83 79
Don’t know 1 6.3 ■ 5 9 ■ 4 ■ 8 ■ 5 1 5 ■ 5 9 2 ■ 7 ■ 7 ■ 5 ■ 4 ■ 7 ■ 6 ■ 8 ■ 3 ■ 7 ■ 4 ■ 5
I Total______________________ ________________________________________________________ 100%

How often you are using (MEDIUM/DEVICE) in a typical week? - Radio in general
E very day 29%

2%
days

5%
days a w e e k )

9%
4)
O nce a w e e k 4%
N ot at all 39%
D o n 't know 10%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
(D aj
Elementary
2
9-11 years
(D = (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.70 0.11 0.01 0.00 0.02 0.00 1.00
Every day | 29.2 | 33 1 27 1 27 ■ 32 ■ 28 8 | 28 36 15 I 39 | 30 ■ 32 ■ 23 18 33 | 30 | 22 | 36 100 12 I 28 I 37 ■ 44 I 28
Only during working days | 2.2 1 2 1 2 1 2 ■ 2 ■ 2 1 5 1 2 1 2 1 2 1 2 1 4 1 3 1 2 1 1 1 3 1 2 1 4 1 3 1 2 1 2 1 3 1 2
Only during weekend days 1 15 1 2 1 1 1 2 ■ 2 ■ 1 1 2 1 1 1 0 1 1 1 4 1 2 1 1 1 1 1 2 1 1 1 4 1 3 1 0 1 4 1 2 1 2
Most days in week (5-6 days a week) | 5.4 1 4 | 7 1 4 ■ 6 ■ 5 1 2 1 6 1 4 1 5 1 6 1 6 1 5 1 6 1 5 1 6 1 5 1 6 1 3 1 3 | 7 | 7 1 4 1 5
Several times a week (3-4) | 9.3 | 10 1 8 | 10 ■ 11 ■ 8 1 9 1 8 1 12 | 11 1 6 14 1 9 | 10 | 10 1 9 | 10 1 9 1 6 | 11 1 12 1 8 | 7 1 9
Once a week | 3.9 1 4 1 4 1 4 ■ 2 ■ 5 1 12 1 4 | 1 1 6 1 2 ■ 4 1 3 1 6 7 1 3 1 4 1 4 1 8 1 6 1 4 1 2 1 5 1 3
Not at all | 38.8 | 36 1 42 1 42 ■ 36 ■ 40 55 | 39 1 34 1 37 28 | 36 1 43 48 | 36 | 39 | 38 | 39 | 56 | 35 | 33 | 33 1 37
Don’t know | 9.6 1 9 | 10 1 9 ■ 9 ■ 10 1 9 | 10 | 10 12 1 8 | 10 | 10 1 9 | 11 1 9 1 9 1 13 1 6 1 9 1 9 1 8 3 1 16
100%

How often you are using (MEDIUM/DEVICE) in a typical week? - Dailies printed version
E very day 11%
1%
days

5%
days a w e e k )

10%
4)
O nce a w e e k 6%
N ot at all 59%
D o n 't know 6%
Total Child's age ReGroncTerit’s EducationStratum Type P
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
University or
with children
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.80 0.00 0.06 0.00 0.00 0.00 1.00 0.00
Every day 10.7 ■ 9 10 13 17 ■ 8■ 2 10 13 ■ 8 11 14 13 I 7 1 6 12 11 11 14 1 6 ■ 9 11 16 13
Only during working days ■ 3.0 ■ 3 ■ 3 ■ 2 ■ 4 ■ 2 1 2 ■ 2 ■ 5 ■ 1 ■ 3 ■ 7 ■ 4 ■ 1 ■ 0 ■ 4 ■ 3 ■ 5 1 3 ■ 0 ■ 3 ■ 5 6 ■ 2
Only during weekend days ■ 12 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 2 ■ 1 ■ 0 ■ 1 ■ 3 ■ 1 ■ 2 ■ 2 ■ 1 ■ 2 1 3 ■ 0 ■ 1 ■ 1 ■ 2 ■ 2
Most days in week (5-6 days a week) I 4.8 ■ 4 ■ 5 ■ 5 ■ 6 ■ 4 1 3 ■ 5 ■ 4 ■ 3 ■ 6 ■ 6 ■ 5 ■ 4 ■ 3 ■ 5 ■ 5 ■ 5 1 8 ■ 2 ■ 9 ■ 6 ■ 2 ■ 4
Several times a week (3-4) ■ 9.5 ■ 8 11 ■ 9 10 ■ 9 1 3 10 11 ■ 5 10 14 11 ■ 8 ■ 4 11 ■ 9 11 1 3 50 ■ 4 | 17 12 ■ 5 ■ 9
Once a week I 5.9 ■ 5 ■ 6 ■ 6 ■ 5 ■ 6 1 5 ■ 7 ■ 4 ■ 7 ■ 6 ■ 5 ■ 5 ■ 8 6 ■ 6 ■ 6 ■ 8 1 3 ■ 8M 6 ■ 6 ■ 5 ■ 5
Not at all 59.3 64 59 56 50 63 80 58 57 69 57 50 55 66 75 54 61 52 67 50 70 50 53 62 61
Don’t know I 5.5 ■ 6 ■ 4 ■ 7 ■ 6 ■ 5 ■ 6 ■ 6 ■ 4 ■ 8 ■ 6 I 2 ■ 7 ■ 3 ■ 6 ■ 5 ■ 6 ■ 5 ■ 8 ■ 6 ■ 6 ■ 2 ■ 5
I Total______________________ ________________________________________________________ 100%

How often you are using (MEDIUM/DEVICE) in a typical week? - Dailies online version
O nly durin g w o rkin g days

days

days a w e e k )

4)
O nce a w e e k
Total Child's age ReGroncTerit’s EducationStratum Type P
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
University or
with children
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.38 0.49 0.02 0.02 0.08 00 1.00 0.00
Every day 23.8 25 25 22 26 23 1 9 23 30 18 25 30 25 22 17 26 24 21 25 16 18 24 24 34
Only during working days ■ 1.9 ■ 2 ■ 2 ■ 2 ■ 2 ■ 2 ■ 2 ■ 3 ■ 1 ■ 2 ■ 3 ■ 3 ■ 1 ■ 1 ■ 2 ■ 1 ■ 5 1 3 ■ 1 ■ 2 ■ 3 ■ 1 ■ 2
Only during weekend days I 13 ■ 1 ■ 1 ■ 1 ■ 3 ■ 1 1 2 ■ 2 ■ 1 ■ 0 ■ 1 ■ 4 ■ 1 ■ 2 ■ 0 ■ 2 ■ 1 ■ 3 1 3 ■ 0 ■ 1 ■ 2 ■ 3 ■ 1
Most days in week (5-6 days a week) I 7.1 ■ 8 ■ 7 ■ 6 ■ 7 ■ 7 1 5 ■ 7 ■ 8 ■ 5 ■ 8 ■ 9 I 7 ■ 7 ■ 6 ■ 8 ■ 7 ■ 7 50 ■ 3 | 11 | 9 ■ 6 ■ 7
Several times a week (3-4) 10.8 14 ■ 9 10 12 10 1 8 11 12 12 10 11 10 11 10 11 10 12 17 ■ 8 12 14 12 ■ 9
Once a week | 3.2 ■ 3 ■ 2 5 ■ 3 ■ 3 1 2 ■ 4 ■ 3 ■ 4 ■ 3 ■ 3 ■ 3 ■ 4 ■ 4 ■ 3 ■ 3 ■ 3 ■ 3 ■ 4 ■ 4 ■ 3 ■ 2
Not at all 46.8 43 50 48 43 48 72 47 40 53 46 39 44 51 57 43 47 45 53 50 62 48 39 49 39
Don't know | 5.0 ■ 5 ■ 5 ■ 5 ■ 4 ■ 6 S I ■ 6 ■ 4 I 7 ■ 5 ■ 3 ■ 6 ■ 3 ■ 4 ■ 5 ■ 5 ■ 4 ■ 6 ■ 5 ■ 6 ■ 2 ■ 6
I Total______________________ ________________________________________________________ 100%

How often you are using (MEDIUM/DEVICE) in a typical week? - Dailies in general
E very day 20%

2%
days

7%
days a w e ek)

9%
4)
O nce a w e e k 4%
N ot at all 46%
D o n 't know 9%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
University or
with children
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.53 0.03 0.00 0.00 0.00 0.00 0.84 0.00
Every day 20.1 19 22 20 26 18 ■ 6 18 27 15 21 25 22 16 | 12 23 21 17 14 11 17 21 24 26
Only during working days ■ 2.8 ■ 4 ■ 2 ■ 2 ■ 3 ■ 3 ■ 2 ■ 5 ■ 4 ■ 4 ■ 4 ■ 1■ 1 ■ 3 ■ 2 ■ 5 1 3 ■ 1 ■ 2 ■ 4 ■ 5 ■ 2
Only during weekend days ■ 1.8 ■ 1 ■ 2 ■ 2 ■ 3 ■ 1 ■ 2 ■ 2 ■ 0 ■ 1 ■ 6 ■ 1 ■ 3 ■ 2 ■ 2 ■ 3 1 3 ■ 2 ■ 3 ■ 2 ■ 2
Most days in week (5-6 days a week) I 7.4 I 7 ■ 8 ■ 6 ■ 7 ■ 7 1 2 ■ 9 ■ 6 ■ 4 ■ 8 11 I 7 ■ 7 ■ 6 ■ 8 ■ 8 ■ 4 1 8 50 12 11 ■ 5 ■ 7
Several times a week (3-4) ■ 9.0 ■ 8 ■ 8 11 ■ 8 ■ 9 1 2| 10 ■ 9 ■ 8 11 ■ 7 ■ 8 10 ■ 8 ■ 9 ■ 9 ■ 9 11 ■ 8 14 ■ 7 10 ■ 7
Once a week I 4.3 ■ 4 ■ 3 ■ 6 ■ 5 ■ 4 1 5I I 5 ■ 2 ■ 5 ■ 4 ■ 4 ■ 4 ■ 5 ■ 6 ■ 4 ■ 4 8 1 3 ■ 5 ■ 5 ■ 5 ■ 4 ■ 3
Not at all 45.5 48 45 44 39 48 72 | 44 43 57 42 38 43 50 59 41 46 41 58 50 60 42 38 45 42
Don’t know | 9.1 ■ 9 10 ■ 9 ■ 9 ■ 9 14 10 ■ 6 12 ■ 9 ■ 6 11 ■ 7 ■ 9 ■ 9 ■ 9 12 13 ■ 6 11 ■ 5 10
I Total______________________ ________________________________________________________ 100%

How often you are using (MEDIUM/DEVICE) in a typical week? - News online portals/websites
E very day 30%

days I 1%

9%
days a w e e k )

14%
4)
O nce a w e e k 5%
N o t at all 34%
D o n 't know 5%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ (D aj
Elementary
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
<1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.96 0.60 0.00 0.00 0.02 0.00 0.99 0.00
Every day | 29.9 1 31 | 28 | 30 ■ 32 ■ 29 9 | 28 | 39 21 1 34 1 34 | 32 1 27 20 | 33 1 31 | 22 | 36 100 19 1 21 1 34 | 38 | 36
Only during working days | 2.3 1 2 1 2 1 2 ■ 3 ■ 2 1 3 1 2 1 3 1 0 1 3 1 3 1 3 1 1 1 1 1 3 1 2 1 4 1 1 1 2 1 5 1 1 1 2
Only during weekend days | 1.0 1 1 1 1 1 1 ■ 2 ■ 0 1 1 1 1 1 1 1 3 1 1 1 1 1 0 1 1 1 1 1 2 1 3 1 2 1 2 1 1
Most days in week (5-6 days a week) | 9.0 | 10 1 9 1 8 ■ 9 ■ 9 1 3 1 9 | 11 5 | 10 13 | 10 | 7 1 5 | 10 1 9 1 8 | 14 2 1 16 1 12 1 8 1 8
Several times a week (3-4) | 13.6 1 15 1 15 1 12 ■ 13 ■ 14 1 5 1 15 1 12 | 14 1 13 1 15 1 12 1 16 1 12 | 14 1 13 1 16 | 11 | 10 | 19 1 17 | 10 1 12
Once a week | 5.4 1 6 1 5 1 6 ■ 5 ■ 6 1 5|| 6 1 4 8 1 4 1 5 1 5 | 7 1 8 1 4 1 5 1 5 1 8 | 7 1 6 1 4 1 5 1 6
Not at all | 34.0 | 30 | 36 1 37 ■ 31 ■ 35 1 72 I 33 I 26 | 46 1 31 24 | 32 | 38 | 48 I 29 1 34 | 36 | 22 I 54 | 33 23 | 32 | 30
Don’t know | 4.8 1 5 1 5 1 4 ■ 4 ■ 5 1 3|| 5 ■ 3 1 6 1 5 ■ 3 1 6 1 3 ■ 5 ■ 5 1 4 1 6 1 6 ■ 7 1 3 ■ 4 1 5 1 5
I Total_______________________ _________________________________________________________ 100%

How often you are using (MEDIUM/DEVICE) in a typical week? - Weeklies

E very day 2%

1%
days

1%
days a w e e k )

4) I 2%
O nce a w e e k 8%
N ot at all 74%
D o n 't know 12%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 1.00 0.98 0.35 0.00 0.01 0.02 1.00 0.95
Every day | 2.0 ■ 2 ■ 2 ■ 2 ■ 2 ■ 2 1 3 ■ 1 ■ 3 ■ 1 ■ 3 ■ 2 ■ 3 ■ 1 ■ 2 ■ 2 ■ 2 ■ 2 ■ 2 ■ 1 ■ 1 ■ 3 ■ 3
Only during working days ■ 0.6 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 1 ■ 0 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 1 3 ■ 0 ■ 0 ■ 1 ■ 1
Only during weekend days ■ 1.0 ■ 1 ■ 1 ■ 1 ■ 2 ■ 1 1 2 ■ 1 ■ 1 ■ 1 ■ 3 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 3 1 3 ■ 0 ■ 1 ■ 1 ■ 3 ■ 0
Most days in week (5-6 days a week) | 0.8 ■ 0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0 ■ 0 ■ 3 ■ 1 ■ 0 ■ 1 ■ 0 ■ 2 1 3 ■ 1 ■ 2 ■ 1
Several times a week (3-4) I 2.1 ■ 2 ■ 2 ■ 2 ■ 2 ■ 2 ■ 2 ■ 3 ■ 1 ■ 2 ■ 3 ■ 2 ■ 2 ■ 0 ■ 3 ■ 2 ■ 2 ■ 1 ■ 4 ■ 1 ■ 2 ■ 2
Once a week I 7.7 ■ 8 ■ 7 ■ 8 ■ 8 ■ 7 1 2 ■ 7 11 ■ 6 ■ 7 11 ■ 9 ■ 5 ■ 6 ■ 8 ■ 8 ■ 6 ■ 6 ■ 8 ■ 8 ■ 7 ■ 8
Not at all 74.2 76 73 76 72 75 86 75 70 84 75 58 70 82 83 71 75 70 81 50 80 73 75 76 68
Don’t know 11.6 11 13 10 12 11 1 8 12 11 ■ 8 11 18 13 ■ 9 I 7 13 11 13 11 50 ■ 9 12 11 ■ 7
I Total______________________ ________________________________________________________ 100%

How often you are using (MEDIUM/DEVICE) in a typical week? - Monthlies

E very day | 2%

2%
days

1%
days a w e ek)
S eve ral tim e s a w e e k (3- J

2%
4)
O nce a w e e k ^ 4%
N ot at all 78%
D o n 't know 12%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5 o
2 "
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.54 0.26 0.73 0.00 0.00 0.09 1.00 1.00
Every day | 1.8 ■1 ■ 2 2 ■ ■ 2 ■ 2 1 3 ■1 ■3 1 1 ■ 3 ■ 1 2 ■ 1 ■ ■ 2 2■ ■2 ■ 2 ■ 2 ■ 1 ■ 1 ■ 2 ■ 3
Only during working days ■ 0.5 ■ 1 ■ 0 ■ 1 ■ 0 1 2 ■ 0 ■ 0 1 0 ■ 0 ■ 1 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 1 3 ■ 0 ■ 1 ■ 0 ■ 1
Only during weekend days I 1.6 ■ 1 ■ 1 ■ 2 ■ 0 ■ 2 ■ 1 ■ 3 ■ 2 ■ 3 3 ■ 1 ■ 2 ■ 1 ■ 5 1 3 ■ 0 ■ 1 ■ 4 ■ 2 ■ 1
Most days in week (5-6 days a week) | 0.8 ■ 1 ■ 0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0 ■ 0 ■ 3 ■ 1 ■ 0 ■ 0 ■ 1 ■ 0 ■ 3 1 3 ■ 1 ■ 1 ■ 2
Several times a week (3-4) ■ 2.0 ■ 2 ■ 2 1 ■ ■ 3 ■ 2 ■ 2 ■ 4 ■ 0 ■ 1 ■ 6 ■ 3 ■ 1 ■ 0 ■ 3 ■ 2 ■ 3 ■ 0 ■ 3 ■ 2 ■ 3 ■ 2
Once a week I 3.7 ■ 4 ■ 2 ■ 4 ■ 3 ■ 4 ■ 4 ■ 4 ■ 3 ■ 4 ■ 5 ■ 4 3 ■ ■ 3 4■ ■ 4 ■ 4 31 4 ■ ■ 5 ■ 4 ■ 2 ■ 3
Not at all 77.5 80 77 78 81 76 89 78 74 87 76 66 73 85 84 75 79 71 75 50 82 74 77 80 75
Don’t know 12.1 ■ 9 15 11 10 13 1 6 12 13 ■ 8 13 16 13 11 ■ 8 13 12 11 14 50 10 15 11 ■ 8 15
Total 100%

How often you are using (MEDIUM/DEVICE) in a typical week? - Books - print version
E very day 9%
6%
days

4%
days a w e e k)

10%
4)
O nce a w e e k 12%
N ot at all 40 %
D o n 't know 19%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2
Elementary
9-11 years
(D =
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z >- 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.31 0.20 0.00 0.00 0.00 0.00 1.00 0.00
Every day | 8.6 ■ 8 10 ■ 7 ■ 6 10 1 5 ■ 7 14 1 5 11 10 10 ■ 6 ■ 6 ■ 9 ■ 9 ■ 7 11 ■ 6 1 4 ■ 5 12 | 14
Only during working days I 0.7 ■ 1 ■ 0 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0 ■ 0 ■ 1 ■ 1
Only during weekend days I 5.7 ■ 7 ■ 5 ■ 5 ■ 4 ■ 6 1 3 ■ 5 9 ■ 4 ■ 6 ■ 9 ■ 7 ■ 4 ■ 3 ■ 7 ■ 5 ■ 8 1 8 ■ 2 ■ 5 ■ 8 ■ 6 ■ 7
Most days in week (5-6 days a week) | 3.9 ■ 4 ■ 5 ■ 2 ■ 4 ■ 4 ■ 4 ■ 5 ■ 2 ■ 4 ■ 6 ■ 4 ■ 3 ■ 1 ■ 5 ■ 4 ■ 3 11 50 ■ 2 ■ 2 ■ 5 ■ 3 ■ 6
Several times a week (3-4) 10.3 ■ 9 10 11 11 10 1 3 ■ 9 15 6 14 10 12 ■ 8 ■ 6 12 11 10 1 6 16 ■ 9 13 10
Once a week 11.6 12 11 11 10 12 1 5 12 12 ■ 9 14 11 13 ■ 9 I 7 13 11 14 17 16 14 ■ 8
Not at all 40.0 44 36 42 45 38 80 42 1 27 62 28 33 33 53 61 33 40 41 31 32 28 36 37
Don’t know 19.2 15 23 21 18 20 5 22 17 12 23 21 21 16 15 21 20 16 17 50 25 28 14 16
100%

How often you are using (MEDIUM/DEVICE) in a typical week? - E - book

E very day
I 3%
| 1%
days

1%
days a w e e k )

1%
4)
O nce a w e e k 3%
N ot at all 82%
D o n 't know 9%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.99 0.99 0.64 0.00 0.06 0.24 1.00 0.47
Every day I 2.8 ■ 2 ■ 3 ■ 3 ■ 2 ■ 3 1 3 ■ 2 5 ■ 2 ■ 51 1 ■ 3 ■ 2 ■ 2 ■ 3 ■ 3 ■ 2 ■ 3 ■ 1 ■ 1 ■ 3 5
Only during working days ■ 0.4 ■ 0 ■ 1 ■ 0 ■ 0 1 2 ■ 0 ■ 0 ■ 0 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0
Only during weekend days ■ 12 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 4 ■ 1 ■ 1 ■ 0 ■ 2 ■ 1 ■ 1 1 6 50 ■ 0 ■ 1 ■ 1 ■ 3 ■ 1
Most days in week (5-6 days a week) I 1.0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 3 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 1 3 ■ 1 ■ 1 ■ 1 ■ 2 ■ 0
Several times a week (3-4) ■ 1.4 ■ 1 ■ 2 ■ 1 ■ 1 ■ 2 ■ 1 ■ 2 ■ 1 ■ 1 ■ 3 ■ 2 ■ 1 ■ 1 ■ 2 ■ 1 ■ 4 ■ 0 ■ 2 ■ 2 ■ 2 ■ 1
Once a week I 2.9 ■ 2 ■ 4 ■ 2 ■ 3 ■ 3 ■ 3 ■ 4 ■ 2 ■ 4 ■ 3 ■ 4 ■ 1 ■ 2 ■ 3 ■ 3 ■ 2 1 3 ■ 1 ■ 5 ■ 3 ■ 2 ■ 3
Not at all 81.5 84 79 83 83 81 91 83 76 90 81 71 79 86 89 79 83 78 72 50 88 82 82 81 76
Don’t know I 8.9 ■ 9 ■ 9 ■ 9 ■ 9 ■ 9 1 5 ■ 8 11 ■ 6 ■ 8 14 ■ 9 ■ 8 ■ 6 10 ■ 8 10 17 ■ 5 ■ 8 10 ■ 7 13
I Total______________________ ________________________________________________________ 100%

How often you are using (MEDIUM/DEVICE) in a typical week? - Tabela frekvencija
TV set 1050 77.0 1 1.7 1 16

Cable TV 1050 65.0 ■ 1 6 | 1.8
Satellite TV 1050 21.0 « 1.3 | 0.9
Internet TV 1050 | 0.6 1 13
Mobile TV 1050 0.7 | 0.9
TV in general 1050 1 12 1 16
Radio in the car 1050 | 1.9 | 1.0
Radio through an MP3 device 1050 | 0.4 | 0.9
Radio on the cell phone 1050 1 0.7 ■ 0T
On - line radio (through PC or Lap - 1050 | 1.0 | 0.3
Radio in general 1050 | 2.2 1 15
Dailies printed version 1050 3.0 1 12
Dailies online version 1050 23.8 I I 1 9 1 13
Dailies in general 1050 20.1 | 2.8 | 1.8
News online portals/websites 1050 I I 2.3 | 1.0
Weeklies 1050 ] 0.6 | 1.0
Monthlies 1050 1 0.5 1 16
Books - print version 1050 1 | 07 1 5.7
E - book 1050 | 0.4 ■ 1.2

How often do you use (USING MEDIUM) during a typical week? - Most days in week
T V set 87%
C a ble TV 75%
TV in general 74%
R adio in th e car 46%
N ew s o n lin e p o rta ls/w e b site s 42%
R adio in ge ne ral ^ 38%
D a ilies o n lin e version I 34%
D a ilie s in ge ne ral 32%
S a te llite TV 26%
D a ilies printed version 20%
B ooks - print version 19%
In te rn e t TV 12%
R adio on th e cell phone ^ 11%
M o b ile TV 8%
R adio th ro u g h an M P3 device I 7%
E - book I 5%
On - line radio (throu gh PC o r Lap - top) I 5%
M on th lies 5%
W e e k lie s 4%

How often do you use (USING MEDIUM) during a typical week? - Most days in week
Gender:
Child's age Education Stratum Type of household HH income per HH member
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2
9-11 years
- 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
TV set | 87.1 | 88 | 86 | 86 ■ 89 ■ 86 | 89 1 87 | 86 86 86 86 89 89 87 1 87 1 87 | 89 100 | 88 | 88 | 93 | 91 1 79
Cable TV | 75.4 1 77 1 76 1 73 ■ 75 ■ 76 | 65 1 75 | 80 70 77 73 70 77 1 76 1 71 1 78 100 1 67 | 82 | 81 1 78 1 71
TV in general | 74.3 1 75 1 75 1 72 ■ 77 ■ 73 | 58 1 77 1 72 69 74 74 72 75 1 74 1 73 | 81 | 50 1 67 | 82 | 84 1 72 | 68
Radio in the car | 46.3 | 50 | 45 1 43 ■ 57 ■ 42 15 | 45 1 57 49 41 1 47 1 42 | 53 | 50 20 | 46 58 | 59 | 49
News online portals/websites | 42.2 | 44 | 40 | 40 ■ 46 ■ 40 15 | 40 | 54 46 36 1 43 | 36 | 53 100 23 | 39 ■ 52 | 49 1 47
Radio in general | 38.4 | 41 1 37 | 35 ■ 43 ■ 37 14 | 39 1 42 42 32 | 39 | 36 1 42 100 18 | 40 49 1 52 | 35
Dailies online version | 34.2 | 36 1 34 1 31 ■ 37 ■ 33 15 | 33 | 41 36 31 1 34 | 36 1 31 | 50 21 1 31 | 38 1 34 | 44
Dailies in general | 32.1 1 31 1 34 | 30 39 ■ 29 1 31 40 35 28 | 33 | 30 | 28 | 50 15 | 32 | 38 | 36 | 38
Satellite TV | 25.8 1 27 | 26 1 24 ■ 25 ■ 26 34 | 26 1 24 27 23 | 26 1 27 | 19 | 30 | 22 | 28 | 30 1 21
Dailies printed version | 19.7 1 17 | 20 1 21 ■ 28 ■ 16 | 19 1 24 23 | 19 | 23 | 28 ■ 1 9 1 21 | 23 | 26 | 20
Books - print version | 18.9 | 20 | 20 1 15 ■ 16 ■ 20 1 15 | 29 22 | 18 | 19 1 31 | 50 | 19 | 22 | 29
Internet TV | 12.4 1 13 | 11 | 11 ■ 14 ■ 12 | 14 1 12 1 13 18 16 1 13 1 9 | 14 | 10 | 11 1 13 | 11 1 15
Radio on the cell phone | 11.0 1 12 1 8 | 10 ■ 12 ■ 10 1 8 | 11 | 11 | 20 14 | 11 1 12 | 14 | 7 | 7 | 10 1 16 16
Mobile TV 1 7.8 1 9 1 6 1 6 ■ 9 ■ 7 1 8 | 7 1 8 | 14 11 1 8 1 8 1 3 1 4 1 5 1 8 | 10 | 11
Radio through an MP3 device | 6.9 9 1 4 1 5 ■ 11 ■ 5 1 5 1 6 1 9 1 13 9 | 7 1 8 1 8 1 4 1 2 1 9 | 7
E - book | 5.3 1 4 1 6 1 5 ■ 5 ■ 6 1 5 1 4 1 8 9 1 6 1 5 1 6 1 8 | 50 1 5 1 3 1 4 1 8 | 7
On - line radio (through PC or Lap - top) | 5.0 1 6 1 2 1 4 ■ 6 ■ 4 1 5 1 4 | 7 I 10 7 1 5 1 6 1 6 | 50 1 4 1 2 1 4 1 8 | 7
Monthlies 1 4.7 1 4 1 3 1 6 ■ 3 ■ 5 1 5 1 4 1 6 | 7 7 1 3 1 8 1 3 1 3 1 6 | 7 1 4
Weeklies | 4.4 1 4 1 4 1 5 ■ 5 ■ 4 1 5 1 4 1 5 1 9 1 6 1 3 1 9 1 8 1 3 1 3 1 5 8 1 4

Which of the following did you use during the last week to become informed about the things you are interested in?
M u ltip le a n s w e rs ; B a s e : T o ta l ta r g e t p o p u la tio n
TV new s 73%
N e w s o n lin e p o rta ls /w e b s ite s 32%
In n e w s p a p e rs (o n lin e e d itio n ) 29%
G o o g le o r a s im ila r b ro w s e r 28%
Facebook 22%
In sta g ra m 12%
D a ilie s p rin t ve rsio n 11%
Y ou -tube 11%
R a d io ne w s 7%
A pp s on the s m a rtp h o n e 7%
W e e k lie s 3%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ e
r e
Elementary
9-11 years
<1) := 03 "O
126 - 185
4-8 years
Over 185
Q. 7=
College
Refusal
Female
s/foster
Center
y <U o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o ?£
z 1 1 w 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
TV news | 72.8 1 67 1 73 1 79 ■ 76 ■ 71 | 88 1 74 | 65 1 75 1 76 | 63 1 70 1 78 | 82 1 70 1 74 1 72 | 56| 50 | 82 1 76 1 70 1 57 1 76
News online portals/websites | 32.1 1 34 1 31 | 30 ■ 34 ■ 31 6 1 31 1 42 1 24 | 35 | 38 | 32 | 33 21 | 36 | 33 1 25 | 39 100 17 | 35 1 40 1 37 | 33
In newspapers (online edition) | 28.6 | 29 | 28 | 28 ■ 30 ■ 28 | 22 | 28 | 32 1 27 1 27 1 34 | 26 | 33 1 31 | 28 | 28 | 32 1 31| 50 1 27 1 25 1 34 | 29 | 28
Google or a similar browser | 27.9 | 32 | 26 1 27 ■ 30 ■ 27 8 | 26 | 38 | 26 1 25 36 1 27 | 30 16 32 | 30 16 1 31| 50 15 | 26 1 43 | 48 14
Facebook | 21.6 26 | 18 | 19 ■ 17 ■ 24 1 17 | 23 | 20 | 19 | 20 29 | 22 1 21 | 19 | 23 | 20 1 25 1 42 | 14 | 18 1 25 1 31 1 21
Instagram | 12.2 17 | 10 1 9 ■ 9 ■ 14 | 11 1 13 | 10 7 1 13 18 1 13 | 11 1 9 1 13 1 12 1 13 1 8 1 12 | 14 | 23 1 9
Dailies print version | 11.2 1 9 | 10 | 14 ■ 14 ■ 10 1 2 1 12 1 12 1 13 17 1 13 1 8 4 | 14 | 11 | 10 | 19 | 14 1 13 | 19 1 8
You-tube | 11.0 | 14 | 11 1 8 ■ 13 ■ 10 1 9 | 11 1 13 1 | 10 1 17 | 11 | 11 1 6 1 13 | 11 | 10 | 14 1 12 1 16 1 6
Radio news 1 7.2 1 9 1 5 | 7 ■ 10 ■ 6 1 5 | 7 1 8 3 1 8 1 13 1 8 1 5 3 1 9 | 7 1 8 | 11 1 4 | 7 | 7 | 11 1 8
Apps on the smartphone 1 6.7 1 8 1 5 1 6 ■ 7 ■ 7 1 3 1 6 1 8 1 5 3 1 15 1 5 1 9 1 4 1 8 | 7 1 5 | 11| 50 1 5 | 10 1 8 | 7 1 5
Weeklies | 2.8 1 3 1 2 1 3 ■ 3 ■ 2 1 3 1 2 1 1 1 1 1 9 1 3 1 2 1 2 1 3 1 2 1 5 1 3 1 1 1 4 1 4 1 6 1 0
Magazines | 2.6 1 3 1 2 1 2 ■ 3 ■ 2 1 3 1 3 1 2 1 1 1 1 1 8 1 3 1 1 1 2 1 3 1 2 | 7 1 1 1 4 1 4 1 5 1 0
Blogs or online forums 1 13 1 1 1 2 1 1 ■ 2 ■ 1 1 1 1 2 1 1 1 1 1 1 1 1 1 2 1 1 1 2 1 1 1 1 1 3 1 0 1 1 1 1 1 4 1 0
Twitter | 0.3 1 0 1 0 1 0 ■ 1 1 0 1 1 1 0 1 1 1 0 1 0 1 0 1 0 1 1 1 0

How many Paper Books have you read in the last 12 months?
Gender:
Child's age Education Stratum Type Paid job Type of household HH income per HH member
Respondent’s
a; c c 01 cr
0 Z>
12-17 years
<D (U 3
ni LU
9-11 years
TO LU 5
o to "a 5
4-8 years
C '(/) (D CL : = O 5 8 00
<D (D 00 (N T—
.c Q) .c ë s a o
£ 1 1 -e c d Si 8 aj ûi
Q) (D (fi 'c O o Q) o a> TOSt: 8
1 CN — > > 3 (U
LU (f) & 3 O O (f) >- CL t f) w 5 T - LU O LU CC
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.43 0.00 0.84
1-2 27.3 27 28 27 29 27 31 22 18 34 27 30 22 20 | 30 28 26 14
3-5 17.5 15 21 16 11 ■ 20 25 10 22 20 20 13 8 r 21 17 18 25 50
6 and more 11.5 12 10 12 11 12 B 2 I" 8 ■ 22 10 13 12 12 10 ■ 9 12 12 10 17
None 43.6 47 41 44 49 41 83 45 30 63 32 41 37 55 63 37 43 46 44 50
Total 100%
iLsos Strategic Marketing 44

How many e-books have you read in the last 12 months?

1- 2 3 - 5
9% 3%
Total Child's age ReGroncTent’s EducationStratum Type Paidjob Type o
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
University or
with children
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
ss
Male
EUR
EUR
less
o elo
N >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.68 0.75 0.17 0.00 0.07 0.69 0.86
1-2 | 9.0 I 7 11 ■ 8 ■ 8 10 1 3 ■ 8 12 ■ 8 15 11 ■ 4 | 6 10 ■ 8 12 1 8 50 ■ 9 10 11 ■ 6 ■ 8
3-5 I 3.1 ■ 4 ■ 3 ■ 2 ■ 3 ■ 3 1 3 ■ 3 ■ 3 ■ 1 ■ 3 06 ■ 4 ■ 2 ■ 2 ■ 3 ■ 3 ■ 5 1 3 ■ 1 ■ 4 ■ 4 ■ 3 ■ 4
6 and more ■ 1.4 ■ 1 ■ 2 ■ 1 ■ 1 ■ 1 ■ 1 ■ 3 ■ 0 ■ 2 ■ 1 ■ 1 ■ 1 ■ 1 ■ 2 ■ 2 ■ 1 ■ 1 ■ 2 ■ 3
None 86.5 88 84 89 88 86 94 88 82 93 86 77 83 93 91 85 87 83 89 50 89 85 86 88 85
Total 100%

When I think about media, the greatest influence on Me has

TV 38%
Intern et in general 26%
S ocial m edia 6%
Books 5%
D a ilies 2%
C inem a | 0%
R adio | 0%
T h e a ta r | 0%
M agazines, m o n th lie s | 0%
N othing 16%
D o n 't know 7%
Total Child's age ReGroncTent’s EducationStratum Type Paidjob
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.56 0.97 0.03 0.01 0.04 0.00 0.88 0.01
TV 38.4 34 37 45 39 38 62 37 33 45 37 32 36 42 49 35 39 40 31 50 39 37 32 34
Internet in general 25.9 30 26 21 25 26 17 27 27 29 24 26 24 29 29 25 27 24 19 23 22 29 37 21
Social media I 5.6 ■ 7 ■ 5 ■ 4 ■ 7 ■ 5 1 5 ■ 6 ■ 5 ■ 7 ■ 4 I 7 ■ 6 ■ 6 ■ 6 ■ 5 ■ 5 11 1 3 ■ 6 ■ 5 ■ 5 ■ 7 ■ 6
Books ■ 4.6 ■ 4 ■ 5 ■ 5 ■ 3 ■ 5 1 2 ■ 3 ■ 9 ■ 2 ■ 6 ■ 6 ■ 6 ■ 2 ■ 1 ■ 6 ■ 5 ■ 2 1 6 50 ■ 4 ■ 1 ■ 5 ■ 6 ■ 7
Dailies I 1.8 ■ 2 ■ 2 ■ 2 ■ 2 ■ 2 1 2 ■ 1 ■ 3 ■ 1 ■ 1 ■ 3 ■ 2 ■ 1 ■ 0 ■ 2 ■ 2 ■ 1 1 6 ■ 1 ■ 1 ■ 3 ■ 3 ■ 1
Cinema ■ 0.4 ■ 1 ■ 0 ■ 0 ■ 1 ■ 0 1 2 ■ 0 ■ 0 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1 ■ 0 ■ 1
Radio ■ 0.2 ■ 1 ■ 1 1 2 ■ 0 ■ 1 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 1
Theatar I 0.2 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 1
Magazines, monthlies ■ 0.2 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 1 ■ 1 ■ 0
Nothing 15.6 15 16 17 16 16 11 17 15 10 | 20 15 16 15 9 18 15 15 28 8 23 13 11 21
Don’t know ■ 7.1 ■ 8 ■ 8 ■ 6 ■ 7 ■ 7 ■ 8 ■ 8 ■ 4 H 8 10 ■ 8 ■ 5 ■ 4 ■ 8 ■ 7 ■ 5 1 8 50 ■ 6 ■ 9 ■ 7 ■ 2 10
Total 100%

When I think about media, the greatest influence on My children has

Intern et in general 33%
TV 29%
S ocial m edia 13%
Books 3%
D ailies 1 1%
Radio 1 0%
M agazines, m on th lies 1 0%
T h e a ta r 0%
S o m e th in g else 1 1%
Nothing 15%
D o n 't know 5%
Gender:
Total Child's age Education >tratun1 Type Paid job Type of household HH income per HH member
Respondent’s
Up to 8G EUR
81 - 125 EUR
Secondary or
parents/carer
tn
University or
12-17 years
's ^
Elementary
e
r
9-11 years
(U := ar
126 - 185
4-8 years
Over 185
p
College
Refusal
Female
s/foster
Center
y <l) o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o g
in
l
N I 1 S
i
N 1G5G 369 331 324 315 735 65 694 276 485 233 332671 379 27G 78G 846 166 36 2 2G8 191 216 174 261
sig 0.00 G.95 G.G8 G.GG G.83 G. 03 1.00 G.G6
Internet in general 33.G 19 38 44 34 33 32 35 29 4G 26 37 32 36 37 32 33 33 31 33 34 33 35 31
TV 28.8 41 26 18 27 3G 42 3G 22 31 29 24 28 3G 34 27 29 31 1 8 1 5G 38 26 25 31 25
Social media 13.1 ■ 5 12 23 12 14 11 11 19 15 12 12 14 12 13 13 12 15 22 16 12 11 15 13
Books ■ 3.G ■ 2 ■ 5 ■ 2 ■ 4 ■ 3 1 2 ■ 3 ■ 5 ■ 3 ■ 3 ■ 3 ■ 3 ■ 4 ■ 1 ■ 4 ■ 3 ■ 4 1 6 ■ G ■ 1 ■ 4 ■ 3 ■ 7
Dailies 1 G.6 ■ 1 ■ 1 ■ G ■ G ■ 1 1 3 ■ G ■ 1 ■ 1 ■ 1 ■ 1 ■ G ■ 1 ■ G ■ 2 1 3 ■ 1 ■ 1 ■ 1
Radio ■ G.4 ■ 1 ■ G ■ 1 ■ G ■ G ■ G ■ 1 ■ G ■ G ■ G ■ G ■ G ■ G ■ 1 ■ 1 ■ 1 ■ 1
Magazines, monthlies ■ G.2 ■ G ■ G ■ G ■ 1 ■ G ■ G ■ G ■ 1 ■ G ■ 1
Theatar 1 G.1 ■ G ■ G ■ G ■ G ■ G ■ G ■ G ■ 1
Something else ■ G.5 ■ G ■ 1 ■ 1 ■ G ■ 1 ■ G ■ 1 ■ G ■ 1 ■ G ■ G ■ 1 ■ G ■ 1 ■ 1 ■ 1 ■ 1
Nothing 15.G 24 13 8 17 14 1 6 15 17 21 12 16 13 9 17 15 11 25 6 17 19 11 2G
Don’t know I 5.2 ■ 7 ■ 5 ■ 3 ■ 4 ■ 6 1 5 ■ 5 ■ 6 ■ 6 ■ 8 ■ 5 ■ 5 ■ 3 ■ 6 ■ 6 ■ 3 1 6 5G ■ 4 ■ 7 ■ 6 ■ 3 ■ 5
Total 100%

When I think about media, the greatest influence on Society in general has...
Internet in general 53%
S ocial m edia 17%
TV 16%
C inem a 1 0%
Books 1 0%
M agazines, m onthlies 1 0%
T h e a ta r 1 0 %
D ailies 0%
R adio 10%
Nothing | 1%
D o n 't know 13%
Gender: <>tratun1
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.94 0.85 0.06 0.97 0.59 0.72 1.00 0.54
Internet in general 52.7 52 58 49 52 53 42 55 50 51 52 56 51 56 54 52 54 46 44 50 47 53 57 48 56
Social media 16.7 15 14 19 15 17 11 14 25 16 17 16 19 13 16 17 16 20 17 14 14 18 24 15
TV 15.5 16 12 19 17 15 31 15 12 20 15 10 16 15 19 14 15 19 17 24 12 10 20 14
Cinema 1 0.4 ■ 1 ■ 0 ■ 0 ■ 1 ■ 0 1 2 ■ 0 ■ 0 ■ 1 ■ 0 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0 ■ 0 ■ 1
Books ■ 0.4 ■ 1 ■ 0 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 2 ■ 0 ■ 1
Magazines, monthlies ■ 0.3 ■ 1 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 1 ■ 1 ■ 0
Theatar 1 0.3 ■ 0 ■ 0 ■ 0 ■ 0 1 2 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 2 ■ 0 ■ 1 ■ 0
Dailies ■ 0.2 ■ 0 ■ 0 ■ 0 ■ 0 1 2 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 1 ■ 0 ■ 1
Radio 1 0.2 ■ 1 ■ 0 ■ 0 ■ 1 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0
Nothing ■ 1.0 ■ 1 ■ 1 ■ 1 ■ 3 ■ 0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 2 ■ 0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 2 ■ 1 ■ 1 ■ 0
Don’t know 12.5 14 13 11 11 13 12 13 12 11 13 12 12 14 ■ 9 14 13 ■ 8 22 50 11 11 ■ 7 14
Total 100%

When I think about social institutions and prominent individuals, the greatest influence on Me has.
F am ily 82%
F riends
S u cce ssfu l b u sin essm en ■ 2%
In te lle ctu a ls | 2%
P oliticia ns | 1%
S cho ol | 1%
B loggers, vlo gg ers, yo u -tu b e pe rso n a litie s | 1%
Jo u rn a lists | 1%
S h o w bu sin ess, reality, T V o r e n te rta in m e n t pe rso n a litie s | 0%
A th le te s | 0%
A rtists | 0%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
tn n
University or
12-17 years
2 ^
Elementary
e
r e
9-11 years
(D t= 03 "O
126 - 185
4-8 years
Over 185
C £ Q-:=
Refusal
College
Female
s/foster
Center
<1) o
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o elo
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 1.00 0.93 1.00 0.24 0.93 0.55 1.00 0.97
Family | 82.0 | 83 | 81 | 82 ■ 77 ■ 84 | 91 | 82 | 80 | 85 | 84 1 73 | 80 | 86 | 88 | 80 | 83 | 80 1 72 100 | 86 1 78 | 82 1 79 | 84
Friends | 3.6 1 3 1 3 1 4 ■ 5 ■ 3 1 3 1 4 1 4 1 2 1 3 I 7 1 4 1 3 1 1 1 4 1 3 1 5 | 14 1 2 1 4 1 6 7 1 1
Successful businessmen | 1.8 1 2 1 2 1 1 ■ 2 ■ 2 1 2 1 2 1 1 1 3 1 1 1 1 1 2 1 2 1 1 1 2 1 2 1 2 1 1 1 5 1 2 1 1 1 0
Intellectuals 1 15 1 1 1 1 1 2 ■ 3 ■ 1 1 1 1 2 1 2 1 2 1 2 1 1 1 0 1 2 1 2 1 2 1 1 1 3 1 0 1 1 1 2
Politicians | 1.1 1 2 1 1 1 1 ■ 2 ■ 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 2 1 1 1 1
School | 1.0 1 1 1 1 1 1 ■ 2 ■ 1 1 1 1 1 1 1 1 1 1 3 1 1 1 1 1 1 1 1 1 1 1 2 1 0 1 0 1 2 1 2
Bloggers, vloggers, you-tube
1 0.6 1 1 1 1 1 0 1 0 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 3
personalities 1 0 1 1
Journalists | 0.5 1 0 1 1 ■ 1 ■ 0 1 1 1 1 1 1 1 1 1 0 1 1 1 0 1 0 1 1 1 3 1 0 1 1 1 1
Show business, reality, TV or
1 0.3 1 0 1 0 1 0 1 0
1 0 1 1 1 0 1 0 1 1 1 0 1 0 1 1 1 3 1 1 1 0
entertainment personalities
Athletes | 0.2 1 1 ■ 0 ■ 0 1 0 1 0 1 0 1 0 1 0 1 1 1 1
Artists | 0.2 1 0 1 0 ■ 1 1 0 1 0 1 1 1 0 1 0 1 0 1 1
Something else | 0.2 1 0 1 0 ■ 0 ■ 0 1 0 1 0 1 0 1 1 1 0 1 0 1 0 1 1
Nothing | 2.6 1 2 1 2 1 3 ■ 3 ■ 3 1 2 1 2 5 1 2 1 2 1 3 1 3 1 2 1 2 1 3 1 3 1 2 1 3 1 2 1 3 1 2 1 3 1 3
Don't know | 4.4 1 3 | 7 1 4 ■ 5 ■ 4 1 2 1 5 ■ 5 1 2 1 5 7 1 5 1 3 1 3 1 5 1 4 1 4 1 6 1 3 1 5 1 2 1 1 1 8
Total 100%

When I think about social institutions and prominent individuals, the greatest influence on My children has.
F am ily 74%
School 9%
F riends 7%
B loggers, vlo gg ers, yo u -tu b e p e rson alities ■ 3%
S h o w business, reality, T V or e n te rta in m e n t pe rso n a litie s | 1%
A th le te s | 1%
A rtists 1%
In te lle ctu a ls | 1%
S ucce ssful b u sin essm en | 0%
P oliticia ns | 0%
Total Child's age ReGenmferit’s EducationStratum Type
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
tn
University or
12-17 years
Elementary
2 ^ e r
9-11 years
<1) := ra
126 - 185
4-8 years
Over 185
Q. :=
College
Refusal
Female
s/foster
Center
1 ! <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o lin
g
z l 1 W 5
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 1.00 0.42 0.28 0.13 0.45 1.00 0.11
Family 73.5 85 71 74 73 78 72 75 80 74 64 71 78 81 71 74 73 67 79 72 69 65 79
School ■ 8.6 4 12 | 10 ■ 9 ■ 9 14 ■ 9 ■ 7 10 ■ 7 ■ 9 ■ 9 ■ 8 ■ 9 ■ 9 ■ 8 ■ 9 14 50 10 10 ■ 8 ■ 9 ■ 7
Friends I 7.2 2 ■ 6 14 ■ 6 ■ 8 1 6 ■ 8 ■ 7 3 ■ 8 11 ■ 7 ■ 8 ■ 3 ■ 9 ■ 7 I 7 11 ■ 5 ■ 4 ■ 9 ■ 9 ■ 8
Bloggers, vloggers, you-tube
1 3.4 1 3 1 4 1 3 1 4 1 8 1 3 5 1 1 2 1 1 1 3 1 1 1 3 13
personalities 1 4 1 2 1 3 1 5 1 4 1 4 1 1 1 1
1 1.0 1 0 1 2 1 1 1 1 1 2 1 1 1 1 1 2 1 0 1 3
entertainment personalities 1 1 1 1 1 0 1 0 1 1 1 2 1 1 1 1 1 2
Athletes | 1.0 ■ 2 ■ 2 ■ 1 ■ 1 ■ 2 ■ 0 ■ 2 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 2 ■ 0 ■ 3 ■ 1 ■ 1 ■ 0
Artists I 0.7 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0 ■ 0 ■ 1 ■ 0 ■ 2 ■ 0 ■ 3 ■ 0
Journalists | 0.6 ■ 1 ■ 0 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0 ■ 0 ■ 2 ■ 1 ■ 0 ■ 1 ■ 0 ■ 2 ■ 0 ■ 1 ■ 1 ■ 0
Intellectuals ■ 0.5 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 0 ■ 0 ■ 2 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1 ■ 0 ■ 1 ■ 0
Successful businessmen ■ 0.4 ■ 0 ■ 1 ■ 0 ■ 0 ■ 1 ■ 0 ■ 0 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1
Politicians | 0.3 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0 ■ 0 ■ 0 1 3 ■ 1 ■ 1 ■ 0
Something else ■ 0.1 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 ■ 0 50 ■ 0
Nothing | 0.6 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0 ■ 2 ■ 0
Don't know I 2.1 ■ 3 ■ 1 ■ 2 ■ 3 ■ 2 1 2 ■ 3 ■ 1 ■ 1 ■ 2 ■ 3 ■ 3 ■ 1 ■ 2 ■ 2 ■ 2 ■ 1 I 3 ■ 1 ■ 4 ■ 2 ■ 3
Total 100%

When I think about social institutions and prominent individuals, the greatest influence on Society in general has... -
F am ily 44%
S h o w business, reality, TV o r e n te rta in m e n t pe rso n a litie s 12%
F riends 6%
B loggers, vlo gg ers, you -tu be p e rson alities 5%
P oliticia ns 4%
S u cce ssfu l b u sin essm en ■ 2%
S cho ol ■ 2%
A th le te s | 1%
Intellectua ls | 1%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
Over 185
4-8 years
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o elo
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 1.00 0.82 0.00 0.00 0.09 0.51 1.00 0.00
Family 44.0 46 45 40 43 44 55 43 43 46 47 34 43 45 47 43 45 46 19 48 42 39 43 47
11.9 10 12 15 11 12 1 6 13 11 14 11 11 11 13 13 12 12 10 17 11 17 16 1 7 1 9
entertainment personalities
Friends | 6.0 ■ 5 ■ 7 ■ 5 ■ 5 ■ 6 1 5 ■ 7 ■ 4 ■ 4 ■ 7 ■ 6 ■ 6 ■ 7 ■ 4 ■ 7 ■ 6 ■ 6 1 3 50 ■ 6 ■ 5 ■ 6 ■ 6 ■ 6
Bloggers, vloggers, you-tube personalities ■ 4.8 ■ 6 ■ 5 ■ 4 ■ 5 ■ 5 1 2 2 13 ■ 2 ■ 5 ■ 9 ■ 6 I 2 ■ 2 ■ 6 ■ 5 ■ 5 1 3 ■ 2 ■ 3 ■ 5
Politicians | 4.4 ■ 4 ■ 4 ■ 4 ■ 7 ■ 3 1 3 ■ 5 ■ 4 ■ 3 ■ 3 ■ 9 ■ 4 ■ 5 ■ 4 ■ 5 ■ 5 ■ 3 1 6 ■ 2 ■ 5 8 ■ 6 1 2
Successful businessmen I 1.7 ■ 2 ■ 1 ■ 2 ■ 3 ■ 1 1 2 ■ 2 ■ 1 ■ 1 ■ 2 ■ 3 ■ 2 ■ 1 ■ 1 ■ 2 ■ 2 ■ 2 1 3 ■ 1 ■ 3 ■ 2 ■ 2
School I 16 ■ 1 ■ 2 ■ 2 ■ 2 ■ 1 1 3 ■ 2 ■ 1 ■ 3 ■ 1 ■ 1 ■ 1 ■ 3 ■ 3 ■ 1 ■ 2 ■ 2 ■ 4 ■ 2 ■ 0 ■ 1 ■ 1
Athletes | 0.9 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0 ■ 2 ■ 0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 2 ■ 0 ■ 1
Journalists ■ 0.8 ■ 0 ■ 2 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 2 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0 ■ 2 1 6 ■ 1 ■ 1 ■ 1 ■ 1
Intellectuals | 0.6 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0 ■ 2 ■ 2 ■ 1 ■ 0
Artists ■ 0.6 ■ 0 ■ 1 ■ 0 ■ 0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1 ■ 0 ■ 1 ■ 0 ■ 2 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0
Something else ■ 1.0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 2 ■ 1 ■ 1 ■ 1 ■ 0
Nothing | 0.5 ■ 1 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 1
Don't know 21.4 22 21 23 21 22 25 23 18 26 18 21 22 21 23 21 21 19 44 50 22 20 18 16 29
Total 100%

RESEARCH ABOUT PARENTS’ MEDIA CONSUMPTION IN MONTENEGRO - CONTENT October 2018
CONTENT

RESEARCH ABOUT PARENTS' MEDIA CONSUMPTION IN MONTENEGRO - CONTENT October 2018
How often do you watch following TV programs in an average week - Movies

N ever 7%
R arely 25%
F rom tim e to tim e 46%
O ften 17%
R e gu larly 5%
D o n 't kno w 1%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ (D aj
Elementary
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332
485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.41 0.19 0.00 0.00 0.00 0.00 0.99 0.02
Never 1 7.1 | 7 1 6 1 9 ■ 5 ■ 8 | 22 | 7 1 5 | 10 1 6 1 5 1 6 1 8 11 1 6 | 7 1 8 1 6 ■ 14 | 4 1 3 | 7 | 7
Rarely | 24.9 | 23 | 26 1 27 ■ 24 ■ 25 38 | 26 | 20 1 27 1 21 | 32 1 31 | 23 1 25 | 22 | 36 | 26 1 27 1 25 | 20 1 25
From time to time | 45.9 | 49 1 47 | 41 ■ 45 ■ 46 | 32 | 45 1 52 43 | 49 1 43 | 48 1 42 | 39 | 48 | 46 | 46 1 47 100 | 38 | 49 | 53 | 48 1 43
Often | 17.0 1 16 | 18 1 17 ■ 20 ■ 16 1 5 1 16 1 21 1 12 | 20 1 16 | 19 1 13 1 13 | 18 1 17 | 19 1 8 1 17 1 15 1 13 | 18 | 20
Regularly | 4.6 1 5 1 2 1 5 ■ 6 ■ 4 1 3 1 5 1 3 1 4 1 4 8 1 5 1 3 1 5 1 4 1 5 1 5 1 3 1 3 1 5 1 5 1 6 1 4
Don’t know | 0.6 1 0 1 1 1 1 ■ 1 1 1 1 0 1 1 1 0 1 0 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 0
Total 100%

How often do you watch following TV programs in an average week - Political news
N ever 25%
R arely 29 %
R e g u la rly 8%
D o n’t know
I 1%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.00 0.32 0.01 0.75 0.18 1.00 0.00
Never 25.4 35 23 ■ 19 16 30 35 24 28 31 25 20 25 27 30 24 26 23 31 33 16 16 33 29
Rarely 28.6 26 33 27 29 28 22 31 25 26 31 27 28 30 27 29 28 28 33 22 35 36 22 28
From time to time 27.6 24 27 31 27 28 23 27 32 22 29 32 27 28 23 29 28 27 19 50 23 28 28 26 31
Often | 9.4 ■ 8 10 10 14 ■ 7 1 9 10 ■ 9 11 ■ 7 11 10 ■ 8 10 ■ 9 ■ 9 10 14 50 13 11 10 ■ 7 ■ 7
Regularly ■ 8.3 ■ 7 ■ 5 1 11 ■ 6 11 ■ 9 ■ 7 10 ■ 6 ■ 9 ■ 9 ■ 7 ■ 9 ■ 8 ■ 8 11 1 3 ■ 9 ■ 9 ■ 9 11 ■ 5
Don’t know I 0.7 ■ 1 ■ 1 m m ■ 1 ■ 1 ■ 0 ■ 0 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1 ■ 1
I Total_________ ________________________________________________________ 100%

How often do you watch following TV programs in an average week - Sports & Sports news
N ever 32%
R arely
O ften 10%
R e gu larly 9%
D o n’t know
I 1%
Gender:
Child's age Education Stratum Paid job Type of household HH income per HH member
Respondent’s
R R
o er nn U U
a yr y ra e
r e E E
t
ra O (D t= to "a 5 5
sr e tn £ £ p il 0 5 8 8
ra y 8 2
e 7 e .C .C u o
y £
le
vi e l
in lo tr
elo
e
n
r tso
| - R e
6 r R
8 es o e o (ü st; 6
2 E v U
1 U e
-4 9 lE tt) u UC C (f) R >- CL tf) (0 5 Ö 8 O LU R
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.20 0.00 0.00 0.00 0.37 0.98
Never 31.9 35 33 30 10 41 60 30 41 18 31 33 28 31 32 47 50
Rarely 25.1 22 28 26 13 30 11 27 25 22 27 25 23 28 21 27 24 29 22 50 20
From time to time 22.8 22 20 25 30 20 14 24 22 19 25 24 24 21 21 23 24 19 19 18 25 25 22 23
Often 10.3 9 12 9 6 11 11 I I 9 | | 8 I 16 11 9 8 11 11 9 6 10 15 6 10 10
Regularly 8.9 9 5 10 8 7 12 5 10 8 ■ 5 10 9 9 6 7 11 8 12
Don’t know 1.0 2 1 0 2 1 |S \ . . 2I I 1 1I I 2H 1 2 1 1 1 2 1
Total 100%

How often do you watch following TV programs in an average week - News on celebrities (film, music, reality stars...)
N ever 16%
R arely 28%
R e g u la rly 4%
D o n 't know
I 1%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.87 0.00 0.29 0.00 0 .33 0.18 0.97 0.06
Never | 16.3 1 17 | 14 | 19 ■ 20 ■ 15 1 25 1 15 | 18 | 20 1 16 1 12 1 16 1 17 | 19 1 15 1 16 1 16 | 14 1 21 1 9 1 12 | 20 | 20
Rarely | 28.0 | 28 | 28 | 29 ■ 32 ■ 26 1 25 | 28 | 29 | 30 | 26 | 29 | 26 | 32 1 25 | 29 | 28 1 25 1 31 100 | 23 1 31 1 34 | 26 | 26
From time to time | 40.8 | 41 1 42 | 41 31 ■ 45 1 31 1 43 1 37 1 37 47 | 33 1 42 | 39 | 41 | 41 1 42 1 37 | 39 1 43 | 45 | 40 1 37 | 39
Often | 9.9 1 9 | 11 1 8 ■ 9 ■ 10 1 17 1 9 | 10 | 11 | 7 1 13 | 10 | 10 | 11 1 9 1 9 | 14 1 8 1 12 1 9 1 9 | 11 1 9
Regularly 1 4.2 1 5 1 3 1 3 ■ 6 ■ 3 1 2 1 4 1 5 1 2 1 2 1 12 1 6 1 2 1 2 1 5 1 4 1 6 1 8 1 1 1 4 1 5 1 6 1 5
Don’t know | 0.9 1 1 1 1 1 0 ■ 1 ■ 1 1 2 1 1 1 0 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 2 1 0 1 1
Total 100%

How often do you watch following TV programs in an average week - Music program
N e ve r 5%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ (D aj
Elementary
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.70 0.130 0.17 0.08 0.13 0.51 0.88 0.01
Never | 5.4 1 6 1 4 | 7 ■ 6 ■ 5 | 11 1 5 1 6 1 6 1 5 1 6 1 6 1 5 1 6 1 5 1 5 | 7 1 8 1 3 1 3 1 6 | 7
Rarely | 15.9 1 16 1 15 1 17 22 ■ 13 1 9 1 17 1 16 | 19 1 16 1 12 1 15 1 17 | 14 1 17 1 15 | 20 | 14 1 13 | 20 | 19 1 17 1 12
From time to time | 46.3 | 45 | 48 | 48 ■ 48 ■ 46 1 43 1 47 | 45 1 42 1 52 | 41 1 47 | 45 | 46 | 46 | 46 | 46 | 39 100 | 45 | 50 | 48 | 39 | 48
Often | 22.0 | 22 | 22 1 21 ■ 17 ■ 24 | 28 | 23 | 20 1 24 | 18 1 27 | 20 1 25 1 25 1 21 | 22 | 20 1 31 | 26 | 20 | 20 | 20 | 23
Regularly | 9.3 1 9 | 11 | 7 ■ 7 ■ 10 1 9 1 8 13 1 9 1 9 | 11 | 11 | 7 1 8 | 10 | 10 1 5 1 17 1 8 1 6 1 8 1 17 1 9
Don't know | 1.0 1 1 1 1 1 1 ■ 1 ■ 1 1 2 1 1 1 3 1 1 1 1 1 1 1 1 1 1 1 2 1 0 1 1 1 2 1 1 1 1
Total 100%

How often do you watch following TV programs in an average week - TV series

N ever 16%
R arely 22%
O ften 16%
R e gu larly
D o n’t know 1%
Gender:
Respondent’s
c c R C£
o <D U U
03 <d _ 8 (N T—
7 .C .C 6
- R aj OZ
£ > . -e S» g
8
Q) (D (fi 'c o o <D o <D (ü St; g £ I 81 2 U > 3 (U
-4 9 lE <D & 3 O O (f) R >- CL tf) w 's £5 1
2 E O LU R
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.33 0.00________ 0.86 0.00
Never 15.8 19 13 16 17 16 16 6 19 15 13 20 14
Rarely 21.6 22 23 20 24 21 22 28 17 25 20 20 25
From time to time 35.0 34 32 38 30 35 35 35 32 50 50 28 36 38 31 40
Often 16.3 14 21 15 14 17 16 8 50 22 14 16 13 16
Regularly 10.6 11 10 10 9 10 14 6 13 10 13 3
Don’t know 0.8 1 0 0I I 1I I 1 1 3 1 0 I I 1
Total 100%

How often do you watch following TV programs in an average week - Music contests
N ever 16%
R arely 20%
O ften 14%
R e gu larly
D o n 't know 1%
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.21 0.00 0.01 0.03 0.24 0.00 0.81 0.00
Never 16.0 21 12 16 24 13 20 13 22 14 19 12 17 14 12 17 17 14 1 8 50 16 11 11 21 20
Rarely 19.8 19 23 18 27 17 17 19 23 21 17 24 19 21 14 22 19 24 17 18 26 19 17 19
From time to time 42.5 40 42 45 37 45 35 46 37 40 44 42 44 40 44 42 43 39 44 50 38 45 46 37 45
Often 14.0 13 16 13 7 17 20 15 ■ 9 18 11 14 13 16 21 12 13 14 28 | 20 13 13 13 11
Regularly ■ 6.8 ■ 6 ■ 6 ■ 8 ■ 3 ■ 8 1 8 ■ 6 ■ 8 ■ 6 ■ 8 ■ 6 ■ 6 ■ 8 ■ 8 ■ 6 ■ 7 ■ 8 1 3 ■ 6 ■ 4 10 11 ■ 3
Don’t know | 1.0 ■ 1 ■ 1 ■ 1 ■ 2 ■ 1 ■ 1 ■ 1 ■ 1 ■ 3 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 0 ■ 2 ■ 1
Total 100%

How often do you watch following TV programs in an average week -

Documentaries (science, nature, animals, geography...)
R e gu larly 4%
D o n 't know 1%
Total Child's age ReGenmferit’s EducationStratum Type Paidjob Ty
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
College
Refusal
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.98 0.00 0.00 0.01 0.24 31 1.00 0.00
Never 20.5 20 21 22 13 24 37 21 16 25 18 20 18 24 25 19 20 21 22 50 29 | 13 13 22 25
Rarely 27.4 28 28 26 28 27 15 31 26 28 26 19 31 28 24 31 23 36 38 22 21
From time to time 37.4 37 37 36 39 37 31 36 ■ 9 35 38 40 37 37 40 37 37 38 33 50 35 38 35 39 41
Often I 9.5 10 10 ■ 9 13 ■ 8 12 ■ 8 13 13 ■ 7 ■ 9 10 ■ 8 11 ■ 9 ■ 9 10 14 10 ■ 9 11 10 ■ 8
Regularly ■ 4.0 ■ 4 ■ 3 ■ 5 ■ 6 ■ 3 1 3 ■ 3 ■ 6 ■ 5 ■ 4 ■ 3 ■ 4 ■ 4 ■ 4 ■ 4 ■ 4 ■ 4 ■ 3 ■ 3 ■ 3 7 ■ 4
Don’t know | 1.1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 1 2 ■ 1 ■ 2 ■ 1 ■ 1 ■ 2 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 3 ■ 1 ■ 1 ■ 1 ■ ■
Total 100%

How often do you watch following TV programs in an average week - Reality shows
N ever 56%
R arely 15%
R e g u la rly 5%
D o n 't know
I 1%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ (D aj
Elementary
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
s J <1) 0
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “0 W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.49 0.00 0.00 0.10 0.08 0.98 0.11
Never | 55.6 | 59 | 56 | 53 ■ 63 ■ 53 1 49 1 51 1 69 1 60 1 54 1 54 1 54 1 59 1 53 I I 57 1 57 1 48 1 53 100 1 57 1 45 1 52 1 60 1 62
Rarely | 15.1 1 13 1 15 1 17 ■ 17 ■ 14 1 12 1 16 1 12 1 13 1 15 1 19 1 16 1 14 1 9 1 17 1 14 1 20 1 17 1 11 1 20 1 17 1 17 1 13
From time to time | 17.0 | 14 | 19 | 18 ■ 12 ■ 19 1 20 1 19 1 11 1 15 1 20 1 13 1 19 1 14 1 21 1 16 1 17 1 18 1 17 1 18 1 20 1 15 1 14 1 18
Often 1 6.7 1 6 | 7 | 7 ■ 5H 7 1 12 1 7 1 4 1 8 1 5 1 8 1 6 1 9 1 9 1 6 1 7 1 7 1 6 1 9 1 8 1 9 1 4 1 3
Regularly | 4.6 1 6 1 3 1 5 ■ 2■ 6 1 6 1 5 1 3 1 4 1 5 1 4 1 5 1 4 7 1 4 1 4 1 5 1 8 1 5 1 5 1 6 1 4 1 3
Don’t know | 1.0 1 2 1 0 1 1 ■ 1 2M 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 0 1 1 1 1 1 2 1 1
Total 100%

How often do you watch following TV programs in an average week - Talk shows
N ever 46%
R arely 26%
R e g u la rly 2%
D o n’t know 2%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.30 0.10 0.01 0.00 0.00 0.01 1.00 0.00
Never 45.8 51 44 44 50 44 69 42 50 61 38 42 40 55 54 43 46 41 53 50 62 35 37 45 49
Rarely 25.6 23 28 27 28 25 11 27 26 21 28 27 29 20 18 28 26 25 19 15 36 31 22 25
From time to time 19.2 17 18 20 15 21 14 21 16 12 24 20 23 12 21 19 19 22 17 50 15 21 21 19 20
Often | 5.9 ■4 ■ 7 6 ■ ■ 5 ■ 6 1 5 ■ 6 5 5 ■
6 8 5 ■8 ■ 4 I 7 ■ ■ ■ ■ ■6 ■ 8 1 6 ■ 5 ■ 5 10 ■ 8 2
Regularly I 15 ■2 ■ 2 ■ 1 ■ 1 ■ 2 ■ 2 ■ 1 ■ 0 ■ 2 ■ 1 ■ 1 ■ 2 ■ 1 ■ 2 ■2 ■ 1 1 6 ■ 1 ■ 1 3 ■ ■3
Don’t know | 1.9 ■3 ■ 1 2 ■ ■ 2 ■ 2 12 ■ 2 1 1 ■
2 2 2 ■2 2 ■ 2 ■ ■ ■ ■ ■ ■2 ■ 3 ■2 ■ 3 ■ 0 3 ■ ■2
I Total_________ ________________________________________________________ 100%

How often do you watch following TV programs in an average week - Morning program
N ever 25%
R arely 28%
O ften 12%
R e gu larly 6%
D o n 't know
I 1%
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.12 0.48 0.13 0.00 0.45 0.00 0.66 0.00
Never 25.4 31 25 21 23 26 20 25 29 26 27 22 26 24 21 27 27 19 28 24 14 19 37 33
Rarely 27.9 26 32 27 29 27 17 29 27 19 33 31 29 26 22 30 28 28 22 50 24 38 36 18 24
From time to time 27.8 23 27 31 27 28 23 28 28 27 28 29 27 30 30 27 28 25 33 27 30 25 30 27
Often 11.7 12 10 13 11 12 22 11 11 1 8 13 11 14 17 10 11 15 11 50 15 ■8 14 11 10
Regularly ■ 6.2 ■ 7 ■ 5 ■ 7 ■ 8 ■ 5 18 ■ 6 ■ 4 1 4 ■4 ■ 6 6 ■ 10 5 ■ ■6 10 1 3 10 ■9 ■ 5 ■5 ■4
Don’t know | 1.0 ■1 ■ 0 1 ■ ■ 1 ■ 1 ■ 1 ■ 1 1 1 ■1 1 ■ 1 ■ 1 1 1 ■ ■1 ■ 2 1
3 ■0 ■1 ■ 1 ■2
Total 100%

How often do you watch following TV programs in an average week - Local children's' programs
N ever 37%
R arely 22%
R e gu larly 5%
D o n’t know 1%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.08 0.00 0.00 0.29 0.75 0.05
Never 36.5 27 35 42 34 40 37 34 41 35 33 34 41 31 38 38 31 31 50 35 32 39 35 39
Rarely 21.8 18 26 23 23 21 1 9 23 21 20 22 25 22 22 19 23 22 19 39 50 21 29 21 20 20
From time to time 26.6 30 27 20 23 28 23 25 31 19 30 30 28 25 30 25 26 31 25 23 26 25 28 31
Often | 8.8 ■ 9 ■ 7 10 23 ■ 8 ■ 8 13 ■ 7 ■ 5 ■ 9 ■ 8 11 ■ 8 ■ 8 12 1 3 13 ■ 7 11 ■ 7 ■ 7
Regularly ■ 5.4 ■ 4 ■ 6 1 5 ■ 6 ■ 5 ■ 7 ■ 4 ■ 5 ■ 6 ■ 5 ■ 7 ■ 5 ■ 5 ■ 6 1 3 ■ 7 ■ 5 ■ 5 10 ■ 2
Don’t know | 1.0 ■ D L Q 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 2 ■ 1 ■ 0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0 ■ 2 ■ 1 ■
I Total_________ ________________________________________________________ 100%

How often do you watch following TV programs in an average week - Foreign children's' programs
N ever 39%
R arely 20%
R e g u la rly 5%
D o n’t know 1%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.23 0.25 0.00 0.02 0.01 0.89 0.02
Never 38.8 29 36 42 37 48 40 35 46 35 36 35 46 39 39 39 34 42 50 40 35 41 38 39
Rarely 20.0 19 22 18 23 19 1 9 21 21 17 20 26 20 19 13 22 20 19 31 50 18 27 18 16 21
From time to time 25.4 27 30 22 27 22 25 29 19 30 25 27 22 26 25 25 28 22 23 26 25 22 30
Often | 9.8 15 ■ 9 ■ 9 10 17 ■ 9 10 12 ■ 9 ■ 8 11 ■ 8 14 ■ 8 ■ 9 14 13 ■ 8 11 11 ■ 7
Regularly ■ 4.8 ■ 4 ■ 5 1 2 ■ 5 ■ 5 ■ 5 ■ 5 ■ 3 ■ 5 ■ 4 ■ 6 ■ 4 ■ 5 ■ 3 1 6 ■ 4 ■ 3 ■ 5 11 ■ 2
Don’t know I 12 1 1 ■ 1 2 ■ 1 ■ 1 1 3 ■ 1 ■ 1 ■ 1 ■ 1 ■ 2 ■ 2 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 2 ■ 1 ■ 0 ■ 2 ■ 1
I Total_________ ________________________________________________________ 100%

How often do you watch following TV programs in an average week - Prize contests and Quizzes
N ever 22%
R e g u la rly 5%
D o n 't know
I 1%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.68 0.86 0.00 0.29 0.01 0 .31 0.99 0.00
Never 21.9 22 22 23 20 23 48 20 19 27 22 15 20 26 29 19 22 23 17 50 13 24 25
Rarely 23.7 26 24 22 26 23 15 26 22 23 23 26 22 27 18 26 24 22 19 20 27 27 27 19
From time to time 34.7 34 32 37 34 35 22 36 35 33 36 36 37 31 33 35 34 34 42 50 27 37 42 32 35
Often 14.1 14 15 11 14 14 12 13 17 14 13 16 15 13 14 14 13 16 19 13 18 15 11 13
Regularly ■ 4.9 ■ 3 ■ 5 ■ 6 ■ 5 ■ 5 1 2 ■ 4 ■ 7 ■ 4 ■ 5 ■ 6 ■ 6 ■ 3 ■ 5 ■ 5 ■ 5 ■ 3 1 3 ■ 4 ■ 4 ■ 2 ■ 6 ■ 7
Don’t know | 0.8 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 1 2 ■ 1 ■ 0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1
I Total_________ ________________________________________________________ 100%

How often do you watch following TV programs in an average week - Funny videos
N ever 22%
R a re ly 19%
R e gu larly 6%
D o n 't know 1%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.15 0.33 0.24 0.00 0.05 0.50 0.78 0.06
Never 22.1 23 20 25 18 24 35 20 25 20 27 16 21 25 25 21 23 17 22 25 13 19 27 26
Rarely 18.5 22 17 18 18 19 11 20 17 22 18 15 17 21 16 19 18 22 14 50 15 24 20 18 16
From time to time 36.7 34 37 39 39 36 32 36 37 32 39 37 39 32 34 38 37 36 33 50 31 40 41 37 35
Often 15.7 15 16 15 17 15 17 16 14 19 10 22 15 17 18 15 15 15 28 20 15 15 12 16
Regularly I 6.1 ■ 6 9 ■ 3 ■ 7 ■ 6 1 3 ■ 6 ■ 7 ■ 7 ■ 5 ■ 8 ■ 7 ■ 5 ■ 6 ■ 6 ■ 6 ■ 9 1 3 ■ 8 ■ 7 ■ 4 ■ 5 ■ 7
Don’t know | 1.0 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 1 2 ■ 1 ■ 0 ■ 0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 2 ■ 1 ■ 1 ■ 0
Total 100%

How often do you watch the following TV programs in an average week? - Table of frequency
0
E
+3
Rarely
Never
1 « C
2 £ o
z Q
Movies 1050 7.1 24.9 4.6 1 0.6
Political news 1050 25.4 28.6 8.3 1 0.7
Sports & Sports news 1050 31.9 25.1 8.9 1 1.0
4.2 1 0.9
Music program 9.3 1 1.0
TV series ||0.6 1 0.8
Music contests 6.8 1 1.0
Documentaries (science, nature, animals, geography...) 4.0 1 1.1 100%
Reality shows 4.6 1 1.0
Talk shows 1.5 1 1.9
Morning program 6.2 1 1.0
Local children’s’ programs 5.4 II 1.0
Foreign children’s’ programs 4.8 1.2
Prize contests and Quizzes 4.9 I I 0.8
Funny videos 6.1 ¡ I 1.0

What are your three most favorite TV program you are watching?
M ovies 51%
TV series 36%
M usic program 36%
Sports & S po rts news 22%
D o cu m e n ta rie s scie nce , nature, anim als, g e o g ra p h y ...) 15%
M usic contests 15%
M orning program 12%
P olitical news 12%
Prize con tests and Q uizzes 11%
News on ce leb rities (film, m usic, reality s t a r s . ) 11%
R eality show s 10%
Funny vid eo s 9%
Local c h ild re n ’s ’ program s 5%
T a lk show s 3%
Foreign c h ild re n ’s ’ program s 3%
D o n ’t know 5%

What are your three most favorite TV program you are watching?
Total Child's age ReGenmferit’s EducationStratu
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
Movies 50.6 50 52 49 57 48 26 48 34 65 45 56 41 33 57 52 45 33 50 38 45 55 60 56
TV series 36.4 34 39 38 15 45 49 40 36 40 29 34 40 46 33 36 39 31 50 42 40 41 32 29
Music program 35.5 38 35 34 27 39 42 35 E S 38 33 37 34 37 35 36 36 33 50 35 34 34 40 35
Sports & Sports news 22.3 23 20 24 57 7 12 20 20 19 31 22 22 15 25 24 15 1 6 19 22 25 22 22
Documentaries science, nature, animals,
15.2 16 11 19 24 11 11 16 14 15 16 15 11 17 15 17 1 6 11 13 17 21 16
g e og raph y.)
Music contests 14.6 13 17 14 5 19 12 16 11 15 14 15 14 16 12 13 19 28 16 13 19 13 13
Morning program 12.0 12 11 14 11 12 37 11 ■9 22 ■8 5 10 15 20 ■9 11 20 1 3 17 13 13 ■8 10
Political news 11.5 ■ 8 11 16 18 ■ 9 12 12 ■9 14 11 ■ 8 13 10 10 12 11 13 1 3 50 13 16 10 14 ■ 7
Prize contests and Quizzes 11.0 ■ 8 14 11 11 11 1 3 10 15 10 11 13 12 ■ 9 10 11 11 ■ 8 14 ■8 14 ■ 8 ■ 8 16
News on celebrities (film, music, reality s ta r s .) 10.7 ■ 9 11 11 ■ 7 12 15 11 ■ 9 10 ■ 9 15 11 ■ 9 ■ 9 11 10 10 22 10 17 10 13 ■ 7
Reality shows ■ 9.5 10 ■ 8 10 3 12 15 11 ■ 4 10 10 ■ 8 ■ 8 12 16 ■ 7 10 ■ 6 22 12 13 10 ■ 9 ■ 5
Funny videos ■ 8.6 ■ 9 12 ■ 5 ■ 6 10 1 9 ■ 9 ■ 7 11 ■ 6 10 ■ 8 10 10 ■ 8 ■ 8 10 11 12 10 ■ 5 ■ 6 10
Local children's' programs ■ 5.2 11 ■ 3 0 ■ 3 ■ 6 1 5 ■ 6 ■ 4 10 ■ 3 ■ 3 ■ 4 ■ 7 10 ■ 4 ■ 5 9 1 3 11 ■ 5 ■ 4 ■ 3 ■ 3
Talk shows ■ 3.3 ■ 3 ■ 2 ■ 4 ■ 2 ■ 4 1 2 ■ 4 ■ 3 ■ 4 6 ■ 3 ■ 3 ■ 1 ■ 4 ■ 3 ■ 4 11 ■ 1 ■ 2 ■ 5 6 ■ 3
Foreign children's' programs I 3.0 5 ■ 3 ■ 1 ■ 2 ■ 4 1 9 ■ 3 ■ 3 | 7 ■ 2 ■ 0 ■ 3 ■ 3 ■ 6 ■ 2 ■ 2 ■ 6 ■ 8 ■ 3 ■ 2 ■ 2 ■ 1
Don't know ■ 5.0 ■ 5 ■ 5 ■ 5 ■ 6 ■ 5 1 2 ■ 6 ■ 4 1 3 ■ 5 9 ■ 5 ■ 5 ■ 3 ■ 6 ■ 6 ■ 2 1 6 50 3 ■ ■ 4 ■ 5 ■ 3 ■ 9

How often does your child watch the following TV programs on a TV in an average week? - Movies
N ever 33%
R arely 24%
O ften 9%
R e g u la rly 2%
D o n 't know
I 1%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
with children
o
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
'ÖÖ <D
Refusal
Female
s/foster
Center
Urban
South
s> j?
Other
North
Rural
Male
EUR
EUR
in
less
'c o o a)
=> O z >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.03 0.71 0.00 0.01 0.25 1.00 0.22
Never 32.8 61 28 8 28 35 25 33 35 34 37 22 32 34 35 32 33 29 36 50 28 30 35 38 33
Rarely 23.5 20 29 23 27 22 31 24 21 26 19 30 21 29 26 23 23 28 19 50 23 27 30 20 19
From time to time 32.1 14 36 32 32 26 32 33 27 33 37 35 26 26 34 32 34 25 32 34 27 28 38
Often | 8.9 ■ 4 ■ 4 12 ■ 8 14 ■ 9 ■8 11 ■ 8 8 9 ■ 9 10 ■ ■
8 ■ 9 ■ 7 19 ■ 13 ■ 7 ■ 7 11 ■ 7
Regularly ■ 1.9 2 ■ ■3 ■ 1 ■ 2 1 3 ■ 2 ■2 ■ 2 ■ 2 ■ 2 ■ 2 ■ 1 ■ 2 ■ 2 ■ 2 1 ■ ■2 ■ 1 ■ 1 ■ 3 ■ 2
Don’t know | 0.9 ■ 1 1 ■ ■1 ■ 1 ■ 1 1 2 ■ 1 ■1 ■ 1 ■ 1 0 1 ■ 1 1 ■ 1 1■ 1 ■ ■ ■ ■ ■2 ■ 1 ■ 1 ■ 0
I Total_________ ________________________________________________________ 100%

How often does your child watch the following TV programs on a TV in an average week? - Political news
N ever 85%
R a re ly 6%
O ften 1%
R e g u la rly 1%
D o n 't kno w 1%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ (D aj
Elementary
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.90 0.93 0.65 1.00 0.99
Never | 85.3 | 90 | 88 | 81 ■ 84 ■ 86 | 89 | 84 1 87 | 93 | | 86 1 73 | 82 | 91 | 88 | 84 | 86 1 79 | 89 100 | 88 1 87 | 85 | 80 | 85
Rarely | 5.9 1 4 1 12 ■ 7 ■ 6 1 3 1 6 | 7 1 3 | 7 1 9 1 6 1 5 1 4 1 6 1 6 | 7 1 5 | 7 1 5 | 7 1 6
From time to time | 5.5 1 5 1 5 1 6 ■ 5 ■ 6 1 5 1 6 1 5 1 4 1 6 1 8 | 7 1 3 1 6 1 5 1 5 | 7 1 8 1 5 1 4 1 5 9 1 6
Often | 1.0 1 1 1 2 1 1 ■ 2 ■ 1 1 2 1 1 1 1 1 1 1 3 1 1 1 1 1 0 1 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1
Regularly 1 12 1 2 1 1 ■ 2 ■ 1 1 2 1 2 1 0 1 5 1 2 1 1 1 0 1 2 1 1 1 4 1 1 1 1 1 2 1 2 1 0
Don’t know | 1.0 1 1 1 1 1 1 ■ 1 ■ 1 1 1 1 0 1 1 1 3 1 1 1 0 1 0 1 1 1 1 1 1 1 3 1 1 1 1 1 1 1 2
Total 100%

How often does your child watch the following TV programs on a TV in an average week? - Sports & Sports news
N ever 44%
R arely 15%
O ften 11%
R e gu larly 9%
D o n 't know 1%
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.10 0.72 0.01 0.49 0.35 0.94 0.17
Never 43.5 67 39 24 39 46 45 42 47 50 44 32 44 43 46 43 44 37 58 50 38 41 48 48 43
Rarely 15.0 13 17 16 14 16 1 9 16 14 13 15 18 15 15 11 16 15 18 1 8 13 18 ■ 9 15
From time to time 21.0 25 24 20 20 21 22 18 23 22 22 19 21 21 21 23 11 50 27 19 17 21 21
Often 10.8 11 16 14 ■ 9 14 11 ■ 9 11 ■ 9 14 10 13 13 10 11 11 14 12 10 10 ■ 9 13
Regularly I 8.7 ■ 5 18 ■ 9 ■ 8 11 ■ 9 ■ 7 ■ 8 ■ 8 12 ■ 8 10 ■ 8 ■ 9 ■ 9 ■ 8 1 8 10 ■ 8 ■ 6 11 ■ 8
Don’t know | 1.0 1 ■ 1 ■ 1 ■ 1 ■ 1 1 2 ■ 1 ■ 0 ■ 1 ■ 2 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1 ■ 2 ■ 1 ■ 1 ■ 2 ■ 1
Total 100%

How often does your child watch the following TV programs on a TV in an average week? - News on celebrities (film,
music, reality stars...)
R arely 18%
R e g u la rly 3%
D o n 't know 2%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
College
Refusal
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.89 0.94 0.03 0.11 1.00 0.01
Never 43.2 75 43 44 48 42 46 50 44 | 31 41 47 48 42 44 39 50 50 40 36 44 49 46
Rarely 17.9 11 19 17 18 14 19 17 15 19 21 16 21 12 20 18 19 19 50 14 17 27 17 15
From time to time 25.2 11 28 40 25 25 28 25 24 23 26 26 27 22 26 25 25 27 17 29 30 17 21 28
Often I 8.5 ■ 2 ■9 14 ■ 9 ■ 8 1 5 ■ 9 9 ■
9 ■ 7 11 9 ■8 8 ■ 9 8 ■ ■ ■ ■ ■ 9 14 12 10 ■ 6 ■ 7 ■8
Regularly I 3.1 ■ 1 ■2 ■ 6 ■ 4 ■ 3 1 2 ■ 3 ■ 3 ■ 2 ■ 2 ■ 7 ■ 4 ■ 2 ■ 3 ■ 3 ■ 3 ■ 4 ■ 3 ■ 5 ■ 3 4 ■ ■2
Don’t know | 2.0 ■ 1 ■2 ■ 2 ■ 3 ■ 2 1 5 ■ 2 1 1 ■
2 4 2 ■1 2 ■2 2 ■ ■ ■ ■ ■ ■ ■ 3 ■ 1 ■ 2 ■ 3 1 ■ ■3
Total 100%

How often does your child watch the following TV programs on a TV in an average week? - Music program
N ever 17%
R arely 16%
O ften 19%
R e gu larly 7%
D o n 't kno w 1%
Gender:
Stratum Type Paid job Type of household HH income per HH member
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.88 0.65 0.00 0.62 0.64 0.72 0.05
Never 17.2 31 | 11 10 16 18 17 16 21 19 19 11 18 16 18 17 17 18 17 17 13 15 21 20
Rarely 16.2 20 17 12 16 16 18 17 14 20 14 14 15 18 19 15 16 19 14 13 16 14 15
From time to time 40.0 35 46 40 43 39 35 41 38 33 45 39 41 39 37 41 41 37 28 50 38 38 45 39 39
Often 18.5 10 19 26 18 19 18 19 17 20 15 23 18 20 20 18 17 20 33 | 50 23 19 17 13 19
Regularly I 7.4 ■ 5 ■ 6 11 ■ 7 ■ 8 1 9 ■ 6 ■ 9 ■ 7 ■ 5 13 ■ 8 ■ 6 ■ 6 ■ 8 ■ 8 ■ 4 1 8 ■ 8 ■ 6 ■ 6 13 ■ 5
Don’t know I 0.7 ■ 1 ■ 1 ■ 1 ■ 1 1 2 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0 ■ 2 ■ 1 ■ 1 ■ 2
Total 100%

How often does your child watch the following TV programs on a TV in an average week? - TV series
N ever 43%
R arely 19%
O ften 9%
R e g u la rly 3%
D o n 't know
I 2%
Gender:
Stratum Paid job Type of household HH income per HH member
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.08 0.35 0.00 0.22 0.11 0.95 0.00
Never 43.1 38 45 40 42 48 48 46 31 44 42 48 42 44 39 33 41 44 43 52 38
Rarely 18.8 14 | 26 18 21 18 11 19 18 14 20 24 17 22 14 20 19 17 28 50 14 23 25 9 21
From time to time 24.4 11 | 29 34 24 24 32 24 22 25 24 24 26 22 23 25 24 27 19 50 25 27 19 22 28
Often | 8.9 ■ 5 | 6 14 ■ 9 ■ 9 11 10 ■ 6 ■ 9 ■ 6 13 ■ 9 ■ 9 11 ■ 8 ■ 8 12 17 14 | 4 ■ 9 10 ■ 8
Regularly ■ 3.2 ■ 1 ■ 3 ■ 4 ■ 3 1 5 ■ 3 ■ 3 ■ 4 ■ 2 ■ 5 ■ 3 ■ 3 ■ 2 ■ 4 ■ 3 ■ 4 ■ 4 ■ 3 ■ 3 ■ 5 ■ 2
Don’t know I 16 ■ 1 ■ 1 2 ■ 3 ■ 1 1 2 ■ 1 ■ 2 ■ 1 ■ 2 ■ 3 ■ 2 ■ 1 ■ 1 ■ 2 ■ 2 ■ 2 1 3 ■ 1 ■ 1 ■ 1 ■ 3 ■ 2
Total 100%

How often does your child watch the following TV programs on a TV in an average week? - Music contests
N ever 27%
R a re ly 19%
R e g u la rly 3%
D o n 't know 1%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ (D aj
Elementary
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.37 0.33 0.03 0.07 0.14 1.00 0.02
Never | 27.3 I 44 17 I 21 ■ 27 ■ 27 | 29 1 24 35 | 29 | 29 1 21 | 28 | 26 1 27 | 28 | 28 1 25 | 28 | 26 | 20 1 25 36 | 30
Rarely | 18.7 | 19 | 19 | 18 ■ 19 ■ 19 | 18 | 20 1 16 | 18 1 17 | 22 1 17 | 22 | 19 | 19 | 18 | 22 | 22 100 | 19 | 19 1 24 1 15 1 17
From time to time | 38.1 28 45 | 41 ■ 39 ■ 38 | 32 | 40 1 34 | 33 | 39 1 43 | 39 | 36 1 34 | 40 | 39 1 37 1 31 | 33 1 47 | 40 1 34 1 37
Often | 11.3 6 16 1 13 ■ 9 ■ 12 | 11 1 12 | 11 16 1 9 1 9 | 10 1 13 16 | 10 1 12 | 10 | 14 I 18 1 9 | 7 | 11 | 11
Regularly | 3.3 1 3 1 3 1 4 ■ 3 ■ 3 1 6 1 3 1 3 1 3 1 3 1 3 1 4 1 2 1 4 1 3 1 3 1 5 1 6 1 3 1 5 1 4 1 2 1 3
Don’t know 1 12 1 1 1 1 1 2 ■ 3 ■ 1 1 3 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 2
Total 100%

How often does your child watch the following TV programs on a TV in an average week? - Documentaries (science,
nature, animals, geography...)
R e gu larly 5%
D o n 't know 1%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
College
Refusal
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.68 0.00 0.00 0.15 0.58 0.74 0.00
Never 28.0 42 | 19 | 22 26 29 35 28 26 30 29 23 28 27 28 28 28 22 42 50 27 24 25 29 33
Rarely 20.8 17 22 24 23 20 12 24 16 16 26 17 23 18 18 22 20 26 14 16 33 27 13 16
From time to time 31.9 25 38 32 32 32 37 32 32 33 28 39 29 36 33 31 32 31 25 50 36 29 32 33 31
Often 13.1 10 16 13 13 13 1 9 13 13 15 11 15 13 13 15 12 13 16 17 14 13 11 13 14
Regularly ■ 5.0 ■ 5 ■ 5 ■ 6 ■ 4 ■ 5 1 3 3 11 ■ 3 ■ 6 ■ 5 ■ 6 ■ 4 ■ 4 ■ 5 ■ 5 ■ 3 1 3 ■ 4 ■ 1 ■ 4 12 ■ 5
Don’t know I 12 ■ 1 ■ 1 ■ 2 ■ 1 ■ 1 1 3 ■ 1 ■ 2 ■ 2 ■ 1 ■ 1 ■ 1 ■ 2 ■ 2 ■ 1 ■ 1 ■ 2 ■ 2 ■ 1 ■ 1 ■ ■ 2
Total 100%

How often does your child watch the following TV programs on a TV in an average week? - Reality shows
N ever 80%
R arely 8%
O ften
I 3%
R e g u la rly 1%
D o n 't kno w 2%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ (D aj
Elementary
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.15 0.09 0.01 0.15 0.42 0.99 0.98
Never | 79.5 | 86 | 83 1 71 ■ 82 ■ 78 | 80 1 77 1 87 | 83 | 82 1 70 1 77 | 83 | 81 1 79 | 81 1 72 1 72 100 | 82 1 76 | 80 1 75 | 82
Rarely 1 7.7 | 7 1 12 ■ 7 ■ 8 1 6 1 9 1 5 1 6 | 7 | 11 1 8 1 8 1 6 1 8 | 7 1 9 | 11 1 9 1 9 1 6 | 10 1 6
N 4
From time to time 1 7.2 1 5 1 5 10 ■ 5 ■ 8 | 11 1 8 1 4 | 7 1 6 | 10 1 8 1 6 1 9 | 7 | 7 1 9 | 14 1 6 1 9 1 6 | 7 1 8
Often | 2.8 1 2 1 3 1 2 ■ 2 ■ 3 1 3 1 3 1 1 1 2 1 2 1 6 1 4 1 1 1 2 1 3 1 3 1 4 1 2 1 2 1 4 1 3 1 2
Regularly | 1.1 1 1 1 1 1 2 ■ 1 ■ 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 3 1 1 1 2 1 2 1 1
Don’t know 1 1.6 1 1 1 1 1 3 ■ 3 ■ 1 1 1 1 3 1 1 1 2 1 3 1 2 1 2 1 0 1 2 1 1 1 4 1 1 1 3 1 2 1 2 1 1
Total 100%

How often does your child watch the following TV programs on a TV in an average week? - Talk shows
N ever 75%
R arely 12%
O ften
I 2%
R e g u la rly 1%
D o n 't know 2%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.92 0.35 0 .30 0.31 1.00 0.88
Never | 74.9 87 1 72 1 67 ■ 76 ■ 74 | 88 1 72 1 79 86 1 73 | 63 1 71 | 82 | 80 1 73 1 75 1 71 | 83 100 | 81 | 68 1 76 1 74 1 75
Rarely | 12.0 7 1 15 1 15 ■ 12 ■ 12 1 3 1 13 | 11 6 1 13 | 20 1 13 | 10 1 9 1 13 1 12 1 12 1 3 | 11 1 15 1 12 1 12 | 11
From time to time | 8.5 4 1 9 11 ■ 8 ■ 9 1 6 | 10 | 7 1 6 1 9 | 10 | 11 | 4 1 9 1 8 1 8 1 9 | 11 1 5 1 12 1 8 1 6 | 10
Often | 1.9 1 1 1 1 3 ■ 1 ■ 2 1 2 1 1 1 1 1 2 1 3 1 2 1 2 1 2 1 2 1 2 1 1 1 1 1 2 1 2 1 4 1 1
Regularly | 0.9 1 1 1 0 1 1 ■ 1 ■ 1 1 1 1 0 1 0 1 3 1 1 1 0 1 1 1 1 1 2 1 1 1 1 1 2 1 1
Don’t know | 1.9 1 1 1 2 1 2 ■ 2 ■ 2 1 3 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 1 1 2 1 1 1 5 1 3 1 2 1 3 1 1 1 2 1 2
Total 100%

How often does your child watch the following TV programs on a TV in an average week? - Morning program
N ever 67%
R arely 18%
F rom tim e to tim e 10 %
O ften
I 2%
R e g u la rly
I 2%
D o n 't know 1%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.01 0.02 0.51 0.00 0.24 0.53 0.92 0.93
Never 67.3 76 64 64 62 70 77 65 70 72 74 46 66 69 67 67 68 61 78 50 69 64 69 75 62
Rarely 17.7 12 21 19 19 17 11 18 18 16 14 27 18 17 15 19 18 16 1 6 50 16 22 17 13 20
From time to time ■ 9.8 ■ 7 10 12 14 ■ 8 1 5 11 ■ 8 ■ 7 ■ 8 19 ■ 9 11 11 ■ 9 10 10 14 ■ 9 ■ 9 10 ■ 7 12
Often | 2.2 ■ 2 ■ 3 ■ 2 ■ 2 ■ 2 1 2 ■ 3 ■ 1 ■ 3 ■ 1 ■ 3 ■ 3 ■ 1 ■ 3 ■ 2 ■ 2 ■ 5 1 3 ■ 3 ■ 2 ■ 2 ■ 2 ■ 2
Regularly I 15 ■ 2 ■ 1 ■ 0 ■ 1 ■ 2 1 6 ■ 1 ■ 1 ■ 2 ■ 1 ■ 3 ■ 2 ■ 1 ■ 3 ■ 1 ■ 1 ■ 4 ■ 2 ■ 1 ■ 1 ■ 2 ■ 2
Don’t know | 1.4 ■ 1 ■ 1 ■ 2 ■ 3 ■ 1 ■ 2 ■ 1 ■ 1 ■ 2 ■ 2 ■ 1 ■ 1 ■ 1 ■ 2 ■ 1 ■ 3 ■ 0 ■ 2 ■ 1 ■ 1 ■ 2
I Total_________ ________________________________________________________ 100%

How often does your child watch the following TV programs on a TV in an average week? - Local children's' programs
N ever 17%
R a re ly 17%
R e gu larly 16%
D o n ’t know 1%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.63 0.70 0.32 0.11 0.77 0.09
Never 16.8 17 17 20 17 16 19 18 12 16 18 14 18 18 14 1 8 19 13 14 21 18
Rarely 16.7 1 9 19 18 16 11 18 13 14 18 18 16 18 15 17 17 14 25 14 20 16 14 18
From time to time 31.0 32 34 E ÜI 33 30 32 31 33 26 33 35 33 28 33 31 31 34 25 50 27 30 30 27 38
Often 18.3 21 23 17 19 22 17 20 20 15 21 18 18 16 19 17 21 25 21 20 19 16 15
Regularly 16.0 28 14 14 17 15 15 17 20 15 12 15 18 21 14 17 13 17 50 18 15 19 21 9
Don’t know I 12 ■ 1 ■ 1 2 ■ 2 ■ 1 ■ 2 ■ 1 ■ 0 ■ 2 ■ 2 ■ 2 ■ 0 ■ 1 ■ 1 ■ 1 ■ 4 ■ 1 ■ 2 ■ 0 ■ 1 ■
I Total_________ ________________________________________________________ 100%

How often does your child watch the following TV programs on a TV in an average week? - Foreign children's' programs
N ever 17%
R arely 11%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
sJ
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.59 0.31 0.01 0.38 0.98 0.67 0.00
Never 16.7 11 15 17 26 15 18 20 16 13 16 18 18 16 17 16 14 20 12 12 27 15
Rarely 10.5 ■ 6 ■9 11 10 19 11 ■8 10 10 12 ■ 9 13 10 11 11 ■ 8 14 10 15 ■ 8 13 ■8
From time to time 28.5 25 31 28 31 27 28 30 27 23 29 36 29 27 29 28 28 37 14 31 27 28 21 33
Often 23.1 27 12 22 24 25 22 25 25 21 24 24 22 22 24 23 21 31 50 22 29 23 15 25
Regularly 20.4 32 23 6 19 21 12 20 22 21 23 14 21 19 20 20 21 16 28 50 16 17 30 23 17
Don’t know | 0.9 ■0 ■ 2 ■ 2 ■ 1 ■1 ■ 0 ■1 ■1 ■1 ■1 ■1 ■1 ■1 ■1 ■ 2 ■1 ■ 1 ■1 ■1
Total 100%

How often does your child watch the following TV programs on a TV in an average week? - Prize contests and Quizzes
N ever 33%
R arely 18%
O ften 11%
R e gu larly 6%
D o n 't know
I 1%
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
with children
o
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
’(/> <D
Refusal
Female
s/foster
Center
Urban
South
s> j?
Other
North
Rural
Male
EUR
EUR
in
less
'c o o a)
=> O z >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.80 0.18 0.01 0.01 0.05 1.00 0.07
Never 32.5 29 34 46 30 35 36 35 | 22 32 33 40 | 30 32 34 28 50 38 24 29 34 37
Rarely 17.5 19 20 15 19 17 12 19 16 19 16 19 15 22 16 18 18 14 17 19 15 21 18 14
From time to time 32.2 20 33 44 34 32 31 34 28 28 31 41 32 32 27 34 31 35 39 50 27 38 36 31 30
Often 11.2 6 15 12 12 11 1 8 11 14 13 11 ■ 9 13 ■ 9 11 11 12 10 1 8 12 16 ■ 9 ■ 8 11
Regularly ■ 5.8 ■ 5 ■ 6 ■ 6 ■ 6 ■ 6 1 3 ■ 5 ■ 7 ■ 4 ■ 6 ■ 7 ■ 7 ■ 4 ■ 6 ■ 6 ■ 6 ■ 6 1 8 ■ 4 ■ 6 ■ 4 ■ 7 ■ 8
Don’t know | 0.8 ■ 0 ■ 2 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0
Total 100%

How often does your child watch the following TV programs on a TV in an average week? - Funny videos
N ever 21%
O ften 21%
R e g u la rly 13%
D o n 't know 2%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ (D aj
Elementary
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332
485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.75 0.93 0.00 0.07 0.24 0.99 0.03
Never | 21.2 ■ 20 ■ 22 | 20 | 20 1 24 | 23 26 10 | 19 1 25 | 23 1 21 | 22 1 16 1 17 | 20 1 17 1 21 1 24 1 25
Rarely | 11.4 | 14 | 11 | 10 ■ 13 ■ 11 | 14 | 11 1 12 | 11 | 10 1 15 | 10 1 13 | 10 1 12 | 11 | 11 | 14 1 6 | 14 1 13 1 16 | 10
From time to time | 31.6 1 31 1 31 | 33 ■ 34 ■ 31 1 31 | 32 | 30 23 1 34 | 39 | 33 | 29 | 26 | 33 1 31 1 37 | 28 | 26 | 35 1 34 1 34 | 30
Often | 21.3 12 1 25 27 ■ 21 ■ 21 | 18 | 22 | 20 27 1 24 | 22 1 21 1 25 | 20 1 21 | 20 1 25 100 28 | 19 | 22 1 13 | 22
Regularly | 12.8 1 16 1 15 ■ 11 ■ 13 1 15 1 12 | 14 1 15 1 12 1 12 | 14 | 11 1 13 1 13 1 13 1 12 1 17 1 17 1 12 | 10 1 13 1 12
Don’t know 1 16 0 1 2 1 3 ■ 2 ■ 2 1 2 1 2 1 0 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 1 1 3 1 2 1 4 1 1 1 1
Total 100%

How often does your child watch the following TV programs on a TV in an average week? - Table of frequency
e
E
+3
e yl C u
> le e c
e 1 « tf o
2 £
û? O £ Q
Movies 1050 1 32.8 1 23.5 H 32.1 | 8.9 1.9 | 0.9
Political news 1050 85.3 | 5.9 | 5.5 1.0 1.2 | 1.0
Sports & Sports news 1050 43.5 15.0 | 21.0 10.8 1 8.7 | 1.0
News on celebrities (film, music, reality s ta r s .) 1050 43.2 | 17.9 | 25.2 | 8.5 3.1 2.0
Music program 1050 17.2 | 16.2 | 40.0 18.5 1 7.4 I I 0.7
TV series 1050 43.1 | 18.8 24.4 | 8.9 3.2 1 16
Documentaries (science, nature, animals, g e o g ra p h y.) 1050 5.0 I I 1.2 100%

Reality shows 1050 7.7 I 1.6
Talk shows 1050 74.9 12.0 1.9
Morning program 1050 17.7 1.4
Local children’s’ programs 1050 16.7 1.2
Foreign children’s’ programs 1050 0.9
Prize contests and Quizzes 1050 17.5 11.2 | | 5.8 0.8
Funny videos 1050 HDEd iM kM kfei 1.6

Which is favourite TV program that your child watches on TV?

Foreign c h ild re n ’s ’ program s 41%
Local c h ild re n ’s ’ pro gra m s 28%
S po rts & S po rts news 18%
F unn y vid eo s 17%
M ovies 17%
M usic program 17%
D o cu m e n ta rie s science, nature, anim als, g e o g ra p h y ...) 13%
M usic con tests 10%
TV series 9%
Prize co n te sts and Q uizzes 7%
N ew s on ce le b ritie s (film, m usic, rea lity s t a r s . ) 6%
R e ality sho w s ^ 2%
M orning pro gra m | 1%
P olitical new s 1%
T a lk sho w s 1%
D o n’t kno w 5%

Which is favourite TV program that your child watches on TV?

Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
Elementary
e
r e
9-11 years
s * 03 "O
126 - 185
4-8 years
Over 185
Q. 7=
College
Refusal
Female
s/foster
Center
fie ! <U o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o ?£
z 5 o
2 s w 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
Foreign children's' programs | 40.5 1 57 50 15 ■ 39 ■ 41 1 37 | 40 1 43 | 41 1 42 1 37 | 39 1 43 1 37 1 42 | 41 | 38 | 44 100 | 36 1 42 | 48 1 34 | 41
Local children's' programs | 27.7 | 48 | 27 7 ■ 28 ■ 28 1 31 1 27 | 30 34 | 26 | 23 | 26 1 31 1 34 | 26 | 28 | 30 1 17 | 50 1 31 | 29 1 31 | 32 18
Sports & Sports news | 18.3 ■ 51 19 1 31 ■ 22 ■ 17 | 22 | 19 1 15 1 17 | 18 1 21 1 17 1 21 | 20 | 18 | 18 | 20 | 14 | 23 | 19 1 16 | 18 1 16
Funny videos | 17.3 1 13 | 22 | 18 ■ 17 ■ 18 | 20 | 18 1 15 | 26 1 15 10 1 17 1 17 1 21 1 16 1 17 1 17 | 19 25 | 18 | 14 | 18 1 13
Movies | 17.3 1 5 | 16 | 32 ■ 16 ■ 18 1 17 1 17 1 16 1 12 | 20 | 18 | 18 1 16 1 15 | 18 1 17 | 18 | 11 1 16 1 16 1 17 | 20 | 18
Music program | 17.0 | 10 | 16 1 27 ■ 15 ■ 18 1 12 | 18 | 14 | 14 1 16 22 1 16 | 18 1 15 | 18 1 17 1 17 1 25 | 50 | 14 | 19 | 19 1 21 1 13
Documentaries science, nature, animals,
1 13.3 1 12 1 12 1 15 1 14 1 11 1 11 1 20 1 13 1 11 19 1 12 1 16 1 11 1 14 1 14 1 10 1 6 1 9 1 9 1 16 1 22 1 11
g e og raph y.) 1 13
Music contests 1 9.7 4 13 | 11 ■ 10 ■ 10 1 15 | 10 1 8 | 10 | 7 1 15 1 9 | 11 | 10 1 9 1 9 1 13 1 8 15 1 9 | 10 1 9 1 6
TV series | 8.6 2 | 7 | 18 ■ 6 ■ 10 17 1 9 | 7 1 8 1 8 1 9 1 8 | 10 1 9 1 8 1 8 1 9 | 14 1 12 | 10 | 7 1 9 1 6
Prize contests and Quizzes | 6.8 3 1 9 1 9 ■ 7 ■ 7 1 8 | 7 | 7 1 5 1 8 | 7 | 7 1 6 1 8 1 6 | 7 1 5 | 11 1 5 1 9 1 8 1 6 1 6
News on celebrities (film, music, reality s ta r s .) | 5.6 2 1 6 | 10 ■ 5 ■ 6 1 3 1 5 | 7 1 4 1 5 | 10 1 6 1 5 1 4 1 6 1 5 | 7 1 8 1 5 | 7 1 6 1 6 1 4
Reality shows | 2.0 1 1 1 2 1 2 ■ 2 ■ 2 1 2 1 3 1 1 1 1 1 6 1 3 1 1 1 0 1 3 1 1 1 5 1 6 1 0 1 3 1 3 1 3 1 1
Morning program 1 13 1 2 1 2 1 0 ■ 1 ■ 1 1 5 1 1 1 0 1 2 1 0 1 3 1 2 1 1 1 3 1 1 1 1 1 1 1 3 1 2 1 2 1 2 1 1 1 0
Political news | 0.9 1 1 1 1 1 1 ■ 1 ■ 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 2 1 1
Talk shows | 0.8 1 1 1 0 1 1 ■ 1 ■ 1 1 2 1 1 1 0 1 3 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 0
Don't know | 4.6 1 4 1 5 1 6 ■ 5 ■ 4 1 5 1 5 1 4 1 6 1 3 1 5 1 4 1 4 1 5 1 5 1 2 1 3 1 4 1 5 1 4 1 2 1 6

Now, where can your child find more of his/her favorite TV programs? - Movies
M u ltip le a n s w e rs ; B a s e : P o p u la tio n o f p a re n ts a n s w e re d m o v ie s
At local, M on te n e g ro TV
6%
ch a n n e ls
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Yes
o
z
N 182 18 52 104 51 131 11 121 43 41 99 42 123 59 40 142 148 30 4 0 34 31 36 34 47
At local, Montenegro TV channels | 6.0 22 1 6 ■ 3 ■ 4 ■ 7 1 9 ■ 6 1 5 | 7 1 3 12 ■ 7 1 5 10 ■ 5 ■ 4 17 12 | | 3 I 3 I 9 ■ 4
At International TV channels 60.4 56 60 62 67 58 55 57 74 56 58 71 58 66 57 61 63 47 75 59 26 56 82 72
Both, the same 33.5 22 35 36 29 35 36 37 21 37 39 17 36 29 33 34 33 37 25 29 71 42 1 9 23

Now, where can your child find more of his/her favorite TV programs? - Political news
M u ltip le a n s w e rs ; B a s e : P o p u la tio n o f p a r e n ts a n s w e r e d p o litic a l n e w s
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z
N 9 2 2 4 4 5 1 5 3 0 6 3 7 2 0 9 6 3 0 0 0 0 3 4 2
At local, Montenegro TV channels | 22.2 | 50 1 25 ■ 40 | 40 | 33 | 29 | 22 | 33 | 50
At International TV channels | 55.6 100 | 50 ■ 75 ■ 40 100 | 40 1 67 | 33 100 1 43 100 | 56 | 50 1 67 1 67 | 50 | 50
Both, the same | 22.2 | 50 1 25 ■ 25 ■ 20 | 20 | 33 | 33 | 29 | 22 1 17 | 33 | 33 | 50

Now, where can your child find more of his/her favorite TV programs? - Sports & Sports news
M u ltip le a n s w e r s ; B a s e : P o p u la tio n o f p a r e n ts a n w e re d S p o r ts & S p o rts n e w s
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
Colleae
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z
N 192 20 63 101 68 124 14 134 41 56 88 48 114 78 53 139 153 34 5 0 47 37 35 31 42
At local, Montenegro TV channels 15.6 40 11 11 18 15 18 10 | 7 19 19 16 15 1 9 18 16 15 15 11 14 10 26
Both, the same 38.0 30 40 40 31 42 57 38 32 46 36 31 39 37 40 37 41 29 20 36 38 49 29 38

Now, where can your child find more of his/her favorite TV programs? - News on celebrities (film, music, reality stars...)
M u ltip le a n s w e r s ; B a s e : P o p u la tio n o f p a r e n ts a n s w e re d n e w s o n c e le b ritie s
10 %
ch a n n e ls
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z
N 59 6 19 32 16 43 2 35 19 14 22 23 41 18 12 47 44 12 3 0 11 14 12 11 11
At local, Montenegro TV channels 10.2 11 13 19 ■ 7 50 14 | 7 1 5 17 | 7 17 25 1 6 | 7 17 33 1 9 | 7 17 18
At International TV channels 50.8 17 63 50 50 51 50 40 68 50 50 52 46 61 42 53 50 67 64 43 50 36 64
Both, the same 39.0 83 26 38 31 42 46 32 43 45 30 46 22 33 40 43 17 67 27 50 33 45 36

Now, where can your child find more of his/her favorite TV programs? - Music program
M u ltip le a n s w e r s ; B a s e : P o p u la tio n o f p a r e n ts a n s w e re d m u s ic p ro g ra m
Both, the s a m e 42%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
Elementary
2 e
r e
9-11 years
(1) := (Ü ~o
126 - 185
4-8 years
Over 185
Q. :=
1
College
Refusal
Female
s/foster
Center
S, <u o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o ?£
z 11 W 3
N 178 36 52 87 48 130 8 126 40 48 78 52 108 70 40 138 140 28 9 1 30 36 40 37 35
At local, Montenegro TV channels | 11.8 | 19 1 13 | 7 ■ 10 ■ 12 | 38 1 12 1 5 1 25 1 3 1 13 1 9 1 16 | 30 | 7 1 13 | 11 1 27 | 11 1 8 1 17
At International TV channels | 46.6 | 50 1 52 1 43 ■ 35 ■ 51 1 13 | 45 | 60 | 35 | 46 | 58 1 47 | 46 | 35 | 50 1 43 | 54 1 78 100 1 27 1 47 | 38 73 | 46
Both, the same | 41.6 1 31 | 35 1 51 ■ 54 ■ 37 | 50 1 43 | 35 | 40 1 51 | 29 | 44 | 39 | 35 1 43 | 44 | 36 | 22 1 47 1 42 | 55 1 27 1 37

Now, where can your child find more of his/her favorite TV programs? - TV series
M u ltip le a n s w e r s ; B a s e : P o p u la tio n o f p a r e n ts a n s w e re d T V s e rie s
At In te rn a tio n a l TV
50 %
ch a n n e ls
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
5
4-8 years
Over 185
oo
Colleae
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
ci §
less
Ces
o 6
2
1 UE
z
N 90 8 23 57 19 71 11 59 19 28 40 22 51 39 25 65 70 15 5 0 24 20 15 15 16
At local, Montenegro TV channels 13.3 25 13 11 16 13 18 14 11 21 1 5 18 16 10 24 1 9 11 13 40 17 15 20 I 7 ■ 6
Both, the same 36.7 50 17 44 37 37 55 36 26 43 38 27 39 33 32 38 36 47 20 46 65 20 13 25

Now, where can your child find more of his/her favorite TV programs? - Music contests
M u ltip le a n s w e r s ; B a s e : P o p u la tio n o f p a r e n ts a n s w e re d m u s ic c o n te s ts
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
-C fc .c c
Other
<D a
EUR
EUR
■e c 'S _Q 2 ss
ro
less
o e o o <D
2 z O w =5 cc z >-
N 102 15 42 37 30 72 10 70 21 33 34 35 62 40 28 74 78 21 3 0 31 17 22 16 16
At local, Montenegro TV channels 17.6 13 21 16 10 21 50 19 30 15 1 9 13 25 32 12 19 10 33 39 12 13 13
Both, the same 36.3 33 38 38 37 36 40 37 33 42 38 29 39 33 36 36 36 38 33 32 29 50 31 38

Now, where can your child find more of his/her favorite TV programs? -
Documentaries (science, nature, animals, geography...)
M u ltip le a n s w e rs ; B a s e : P o p u la tio n o f p a re n ts a n s w e re d d o c u m e n ta r ie s
8%
ch a n n e ls
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z
N 140 45 39 50 45 95 7 75 55 42 54 44 81 59 29 111 121 17 2 0 19 18 34 39 30
At local, Montenegro TV channels I 7.9 1 9 1 3 10 13 ■ 5 14 12 1 2 10 1 4 11 10 1 5 10 ■ 7 ■ 6 18 50 11 I 6 15 ■ 3 I 7
Both, the same 28.6 27 33 28 29 28 43 29 25 40 19 30 23 36 21 31 27 41 37 39 21 31 23

Now, where can your child find more of his/her favorite TV programs? - Reality shows
M u ltip le a n s w e rs ; B a s e : P o p u la tio n o f p a re n ts a n s w e re d R e a lity s h o w s
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2
9-11 years
(1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
S, 1
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 21 5 6 8 6 15 0 14 7 2 4 15 18 3 1 20 11 8 2 0 1 5 7 6 2
At local, Montenegro TV channels | 33.3 | 20 | 33 | 38 ■ 67 ■ 20 | 36 | 29 | 50 1 25 | 33 | 22 100 | 35 | 36 1 25 | 50 100 | 20 | 29 | 50
At International TV channels | 52.4 | 40 1 67 | 50 ■ 33 ■ 60 | 50 1 57 | 50 1 67 1 61 | 55 | 36 1 75 | 50 | 40 1 71 | 50 | 50
Both, the same | 14.3 | 40 1 13 ■ 20 | 14 | 14 1 75 1 17 100 | 10 1 27 | 40 | 50

Now, where can your child find more of his/her favorite TV programs? - Talk shows
M u ltip le a n s w e rs ; B a s e : P o p u la tio n o f p a re n ts a n w e re d T a lk s h o w s
Both, the s a m e 38%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z
N 8 3 1 4 2 6 1 6 0 0 2 6 7 1 2 6 6 2 0 0 0 1 3 3 1
At local, Montenegro TV channels | 25.0 100 1 25 ■ 33 | 33 | 33 | 14 100 | 33 1 17 | 50 | 33 | 33
At International TV channels | 37.5 1 67 1 25 100 ■ 17 100 | 33 | 50 | 33 1 43 | 50 | 33 | 33 | 50 | 33 | 33 100
Both, the same | 37.5 | 33 | 50 ■ 50 | 33 | 50 | 33 1 43 | 50 | 33 | 50 100 | 33 | 33

Now, where can your child find more of his/her favorite TV programs? - Morning program
M u ltip le a n s w e rs ; B a s e : P o p u la tio n o f p a re n ts a n s w e r e d m o rn in g p ro g r a m s
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
Elementary
21) :=
^ e
r e
9-11 years
< (Ü ~o
126 - 185
4-8 years
Over 185
Q. :=
College
Refusal
Female
s/foster
Center
y <u o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o ?£
z 1 1 W 3
N 14 7 5 1 3 11 3 10 1 5 2 7 11 3 7 7 11 2 1 0 4 4 4 1 1
At local, Montenegro TV channels | 35.7 1 57 | 20 ■ 67 ■ 27 | 33 | 30 100 | 40 | 50 | 29 | 36 | 33 1 43 | 29 | 36 | 50 | 50 1 25 1 25 100
At International TV channels | 28.6 | 29 100 ■ 36 | 40 1 57 1 27 | 33 1 57 | 18 | 50 100 1 25 1 75
Both, the same | 35.7 | 14 | 80 ■ 33 ■ 36 1 67 | 30 | 60 | 50 | 14 | 36 | 33 1 57 | 14 | 45 | 50 | 50 100

Now, where can your child find more of his/her favorite TV programs? - Local children’s’ programs
M u ltip le a n s w e r s ; B a s e : P o p u la tio n o f p a r e n ts a n s w e re d lo c a l c h ild r e n 's p ro g r a m s
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2
9-11 years
(1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
S, 1
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 291 176 90 22 88 203 20 184 84 114 124 53 173 118 91 200 234 50 6 1 64 56 68 55 48
At local, Montenegro TV channels | 30.6 | 28 | 33 | 36 ■ 35 ■ 29 | 50 | 29 | 30 1 31 | 32 | 26 | 32 | 29 1 31 1 31 1 31 | 30 1 17 | 41 1 25 1 31 | 22 | 33
At International TV channels | 34.4 | 36 | 33 1 27 ■ 30 ■ 36 1 15 1 37 | 35 1 27 1 37 1 43 | 36 | 32 1 27 | 38 | 32 | 40 1 67 100 | 28 | 29 | 38 | 49 1 27
Both, the same | 35.1 | 36 | 33 | 36 ■ 35 ■ 35 | 35 1 34 | 36 1 42 1 31 | 30 | 32 | 39 1 42 | 32 1 37 | 30 1 17 1 31 | 46 1 31 | 29 | 40

Now, where can your child find more of his/her favorite TV programs? - Foreign children’s’ programs
M u ltip le a n s w e rs ; B a s e : P o p u la tio n o f p a re n ts a n s w e r e d fo e ig n c h ild r e n 's p ro g ra m s
ch a n n e ls
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
Elementary
2 e
r e
9-11 years
(1) := (Ü ~o
126 - 185
4-8 years
Over 185
Q. :=
College
Refusal
Female
s/foster
Center
S, 1 <u o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o ?£
z 1 1 W 3
N 425 210 164 47 123 302 24 281 118 136 203 86 262 163 99 326 344 63 16 2 75 81 103 60 106
At local, Montenegro TV channels | 0.9 1 1 1 1 ■ 1 1 4 1 1 1 3 1 1 1 1 1 3 1 0 1 1 1 2 1 3 1 1 1 1
At International TV channels | 80.5 1 77 | 85 | 81 ■ 82 ■ 80 1 71 | 80 | 84 1 75 | 85 1 78 | 84 1 75 1 72 | 83 | 81 1 78 | 88 100 | 81 | 64 1 78 | 90 | 90
Both, the same | 18.6 | 22 | 14 | 19 ■ 18 ■ 19 1 25 | 19 1 16 | 22 1 15 | 22 1 15 1 25 1 25 1 17 | 19 1 21 1 13 1 16 | 36 1 21 | 10 1 9

Now, where can your child find more of his/her favorite TV programs? - Prize contests and Quizzes
M u ltip le a n s w e rs ; B a s e : P o p u la tio n o f p a re n ts a n s w e re d P riz e c o n te s t a n d Q u iz z e s
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
-C fc .c c
Other
<D a
EUR
EUR
■e c 'S _Q 2 ss
ro
less
o e o o <D
2 z O w =5 cc z >-
N 71 12 30 28 22 49 5 47 19 17 37 17 48 23 21 50 58 9 4 0 10 18 17 10 16
At local, Montenegro TV channels 18.3 25 10 21 18 18 60 15 16 29 11 24 17 22 14 20 17 11 50 40 I 6 29 20 ■ 6
Both, the same 35.2 33 37 36 36 35 38 37 41 27 47 27 52 29 38 40 22 20 39 47 50 19

Now, where can your child find more of his/her favorite TV programs? - Funny videos
M u ltip le a n s w e rs ; B a s e : P o p u la tio n o f p a re n ts a n s w e re d fu n n y v id e o s
3%
c h a n n e ls
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
Elementary
21) :=
^ e
r e
9-11 years
< (Ü ~o
126 - 185
4-8 years
Over 185
Q. :=
y
College
Refusal
Female
s/foster
Center
<u o
Urban
South
Other
North
Rural
Male
EUR
EUR
11
less
Ces
o ?£
z W 3
N 182 48 74 59 53 129 13 125 41 86 73 23 116 66 57 125 147 28 7 0 51 34 30 32 35
At local, Montenegro TV channels | 3.3 1 2 1 5 1 2 ■ 2 ■ 4 1 15 1 2 1 2 | 7 1 2 1 6 | 7 1 2 1 3 | 7 | 10 1 3
At International TV channels | 65.9 | 63 | 66 | 68 ■ 70 ■ 64 | 69 | 65 1 71 | 64 1 67 1 70 | 68 | 62 | 63 1 67 | 63 1 71 100 1 67 | 62 | 60 | 59 | 80
Both, the same | 30.8 | 35 | 28 1 31 ■ 28 ■ 32 1 15 | 33 1 27 | 29 | 33 | 30 | 30 | 32 | 30 1 31 1 34 1 21 1 24 | 38 | 40 | 38 | 20

Now, think about different things you could do trough different devices. Through which device do you most often... -
Watch Movies
Total Child's age ReGroncTent’s EducationStratum Type Paidjob T
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D =
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.36 0.10 0.00 0.00 0 .30 0.31 0.99 0.00
TV set | 80.6 | 80 | 82 | 80 ■ 80 ■ 81 1 77 | 85 1 71 | 82 | 82 1 75 1 77 1 87 | 84 1 79 | 81 1 79 | 86 100 1 79 | 83 | 86 | 69 | 83
Computer, laptop | 9.6 | 10 | 10 1 9 ■ 12 ■ 9 1 6 6 | 20 | 7 | 10 1 13 13 | 4 | 4| 11 | 11 | 7 | 7 1 9 | 7 | 20 1 8
Tablet 1 2.7 1 2 1 3 1 3 ■ 3 ■ 2 1 3 1 3 1 2 1 2 1 6 1 2 1 3 1 2 1 3 1 2 1 3 | 11 w m 1 2 5 1 5 1 2
Smartphone 1 2.1 1 3 1 1 1 2 ■ 1 ■ 2 1 6 1 2 1 2 1 2 1 2 1 3 1 3 1 1 1 3 1 2 1 2 1 4 ■04 1 3 ■ 0 1 1 1 1 2
Not consuming | 5.0 1 5 1 4 1 6 ■ 3 ■ 6 | 11 1 5 1 5 8 1 5 1 3 1 5 1 6 1 6 1 5 1 5 | 7 1 3 1 9 1 3 1 1 1 6 1 6
Total 100%

Now, think about different things you could do trough different devices. Through which device do you most often.
Follow political news
TV s e t 60%
S m a rtp h o n e 6%
C o m p u te r, la p to p
I 2%
T a b le t 1%
R a d io 1%
N o t c o n s u m in g 30 %
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
(D aj
Elementary
2 ^
9-11 years
(D = (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332
485 233 671 379 270 780 846 166 36 2 208 216 191 174 261
sig 0.31 0 .30 0.19 0.01 0.33 0.10 0.99 0.00
TV set | 59.6 | 54 | 60 | 65 ■ 68 ■ 56 | 66 | 62 1 52 | 56 | 64 1 57 1 61 | 58 | 60 | 60 | 60 | 62 | 44 100 | 60 | 73 | 66 " 1 45 T 53
Smartphone | 6.2 1 6 1 6 | 7 ■ 6 ■ 6 1 3 1 6 | 7 1 6 1 6 1 6 1 6 | 7 1 3 | 7 1 6 1 5 1 6 | 7 1 4 1 9 1 9 1 3
Computer, laptop | 1.9 1 2 1 2 1 2 ■ 3 ■ 1 1 2 1 1 4 1 1 1 1 1 4 1 3 1 1 1 1 1 2 1 2 1 2 1 2 1 1 1 2 1 2 1 2
Tablet 1 13 1 1 1 1 1 1 ■ 3 ■ 1 1 1 1 1 1 0 1 6 1 1 1 1 1 1 1 2 1 1 1 2 1 8 1 0 1 1 1 2 1 3 1 0
Radio | 1.0 1 1 1 2 1 1 ■ 2 ■ 1 1 2 1 1 1 1 1 0 1 0 1 4 1 1 1 1 1 1 1 1 1 1 1 3 1 2 1 3 1 1
Not consuming | 29.9 37 | 29 1 25 18 35 | 28 | 28 | 36 37 | 28 1 24 | 29 | 32 | 35 | 28 | 30 1 27 | 39 | 30 | 20 19 | 38 | 40
Total 100%

Follow sport events (games, championships, contests)
TV s e t 55%
C o m p u te r, la p to p 3%
R a d io 1%
T a b le t 1%
N o t c o n s u m in g 36%
Total Child's age ReGron<tent’s EducationStratum Type Paidjob Ty
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
College
Refusal
s/foster
Female
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65
694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.24 0.00 0.06 0.00 0.00 0.00 0.89 0.26
TV set 55.2 51 57 57 73 48 40 58 51 50 55 62 53 59 48 58 57 52 39 50 50 64 60 49 53
Smartphone I 4.1 ■ 5 ■ 2 ■ 5 7 ■ 3 ■ 5 ■ 4 ■ 4 ■ 3 ■ 2 ■ 5 ■ 4 ■ 5 ■ 4 ■ 4 7 ■ 2 ■ 3
Computer, laptop ■ 3.2 ■ 4 ■ 1 ■ 4 ■ 5 ■ 3 1 6 ■ 2 ■ 5 ■ 2 ■ 3 ■ 4 ■ 3 ■ 3 ■ 3 ■ 5 1 3 ■ 5 ■ 1 ■ 3 ■ 4 ■ 3
Radio ■ 13 ■ 1 ■ 2 ■ 1 ■ 3 ■ 1 ■ 2 ■ 1 ■ 1 ■ 1 ■ 4 ■ 1 ■ 2 ■ 2 ■ 1 ■ 1 1 3 ■ 1 ■ 1 ■ 0 ■ 5 ■ 1
Tablet ■ 0.6 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1 ■ 0 ■ 0 ■ 2 ■ 1 ■ 1 ■ 0 ■ 1 ■ 0 ■ 2 ■ 1 ■ 1 ■ 2
Not consuming 35.5 39 37 33 11 46 54 33 38 44 38 20 35 36 47 32 35 35 56 50 40 30 29 38 39
Total 100%

Follow sport news
TV s e t 47%
C o m p u te r, la p to p 3%
R a d io
I 1%
T a b le t
I 1%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
College
Refusal
s/foster
Female
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.82 0.00 0.22 0.69 0.00 0.98 0.22
TV set 47.4 45 46 50 65 40 34 50 43 43 48 53 48 47 41 49 48 47 33 50 42 55 51 38 49
Smartphone ■ 5.7 ■ 6 ■ 6 ■ 6 11 ■ 3■ 2 ■ 5 ■ 8 ■ 5 ■ 6 ■ 5 ■ 3 ■ 7 ■ 6 ■ 7 ■ 6 ■ 7 ■ 5 ■ 6 ■ 5
Computer, laptop ■ 3.1■ 2 ■ 3 ■ 4 ■ 5 ■ 2 1 3 ■ 3 ■ 4 ■ 2 ■ 2 ■ 3 ■ 3 ■ 3 ■ 3 ■ 3 ■ 4 1 3 4 ■ ■ 1 6 2 ■ 3 ■
Radio I 1.4 ■ 2 ■
2 ■ 1 ■ 3 ■ 1 1 2 ■ 2 ■ 1 ■ 1 ■ 1 ■ 3 ■ 2 ■
1 ■ 1 ■ 2 ■ 1 ■ 2 1 ■ ■ 2 ■ 2 1 1■ ■
Tablet ■ 1.2 ■ 2 1 1 ■2 1 2 ■ 1 1 1 ■ 3 ■ 1 ■ ■ ■ ■ ■ 1 ■
1 0 ■ 2 ■ ■ 1 61 ■ 2 ■ 1 ■ 1 ■ 3
Not consuming 41.0 44 43 39 13 53 58 39 43 49 45 22 39 44 52 37 41 40 58 50 45 35 35 49 42
Total 100%

Watch TV series
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D =
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.19 0 .30 0.00 0.00 0 . 33 0.30 0.99 0.78
TV set | 73.0 | 68 1 77 1 74 56 80 | 82 1 76 | 63 1 73 1 77 | 64 1 70 1 78 85 | 69 1 72 1 76 1 75 100 1 76 1 74 1 75 | 63 1 75
Computer, laptop | 5.0 1 6 1 6 1 3 8 ■ 4 1 4 | 10 1 4 1 4 | 10 1 6 1 3 1 1 6 1 5 1 4 1 3 1 3 1 5 1 5 1 6 1 6
Smartphone | 3.0 1 4 1 2 1 3 ■ 1 ■ 4 1 5 1 3 1 3 1 1 1 2 | 7 1 4 1 1 1 2 1 3 1 3 1 4 1 6 1 4 1 3 1 3 1 3 1 2
Tablet | 1.0 1 1 1 1 1 1 ■ 3 ■ 0 1 2 1 1 1 0 1 1 1 0 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 3 1 1 1 1 1 1 1 2 1 0
Not consuming | 17.8 1 21 1 15 | 19 ■ 33 11 1 12 1 16 24 | 20 1 17 1 16 | 18 1 17 10 | 20 | 19 1 15 | 14 1 16 1 17 1 17 25 1 16
Total 100%

Watch cartoons
T V set
48%
C o m puter, laptop
4%
S m a rtp h o n e
4%
2%
N ot co n su m in g
42%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
(D aj
Elementary
2 ^
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z >- i2t “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.03 0.29 0.00 0.00 0.54 0 .35 0.22
TV set | 48.7 | 61 | 51 | 31 | 42 ■ 52 | 48 1 51 | 45 | 44 | 55| | 43| | 49 | 48 | 53 1 47 | 48 | 58 | 28 | 44 59 1 47 | 48 | 46
Computer, laptop | 4.4 1 5 1 5 1 3 ■ 4 ■ 4 1 6 1 3 7 1 4 1 3 7 1 6 1 2 1 4 1 4 1 5 1 1 1 8 1 6 1 2 1 2 | 7 1 5
Smartphone | 3.5 1 4 1 4 1 2 ■ 3 ■ 4 1 3 1 3 1 4 1 3 1 8 1 5 1 2 1 3 1 4 1 3 1 6 1 6 1 4 1 3 1 4 1 2 1 4
Tablet 1 17 1 2 1 2 1 1 ■ 2 ■ 2 1 2 1 2 1 1 1 1 1 1 1 4 1 2 1 1 1 1 1 2 1 1 1 4 1 3 1 0 1 2 1 2 1 3 1 1
Not consuming | 41.7 28 | 39 | 62 49 ■ 39 1 42 | 41 1 43 50 | 38 | 38 | 39 1 47 | 39 1 43 1 43 1 31 | 56 100 | 45 1 34 | 44 | 40 | 44
Total 100%

Watch children’s TV program/mini - movies/songs
TV set
54%
C o m pu te r, laptop
3%
S m a rtp h o n e
3%
T a b le t
2%
N ot co n sum ing
38%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
(D aj
Elementary
2 ^
9-11 years
(D = (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.08 0.89 0.00 0.05 0.70 0.39 0.62
TV set | 54.4 | 59 38 ■ 48 ■ 57 | 58 | 54 | 54 1 51 1 57 | 54 | 54 | 56 | 58 | 53 | 54 1 61 | 33 1 52 | 64 | 53 1 52 1 52
Computer, laptop | 3.2 1 3 1 2 1 3 ■ 3 ■ 3 1 3 1 3 1 4 1 3 1 3 1 4 1 4 1 2 1 3 1 3 1 3 1 5 | 11 1 5 1 1 1 3 1 3 1 3
Smartphone | 2.6 1 4 | 2 1 1 ■ 3 ■ 2 1 5 1 2 1 4 1 1 1 2 | 7 1 3 1 1 1 3 1 3 1 2 1 4 1 3 1 3 1 2 1 2 1 3 1 2
Tablet 1 15 ■ 1 2 1 2 1 2 ■ 3 ■ 1 1 2 1 2 1 1 1 1 1 1 1 4 1 1 1 2 1 2 1 1 1 1 1 2 1 6 1 1 1 2 1 1 1 3 1 0
Not consuming | 38.3 27 | 36 | 56 ■ 43 ■ 36 | 32 | 39 1 37 | 44 | 38 1 31 | 38 | 40 | 35 | 39 | 40 | 28 1 47 100 | 38 1 31 | 40 | 39 1 42
Total 100%

Watch TV documentaries (science, nature, a n im a ls .)
Not co n su m in g
26 %
T a b le t
2%
2%
S m a rtp h o n e
3%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
with children
o
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
'ÖÖ <D
Refusal
Female
s/foster
Center
Urban
South
Other
s> j?
North
Rural
Male
EUR
EUR
in
less
'c o o a)
=> O z >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.55 0.06 0.14 0.00 0.00 0.36 0.99 0.31
TV set 66.9 65 69 66 71 65 60 67 67 67 69 62 66 69 66 67 67 68 58 50 62 77 71 61 64
Smartphone ■ 2.6 ■ 3 ■ 2 ■ 1 ■ 2 ■ 3 1 5 ■ 2 ■ 3 ■ 0 ■ 3 ■ 6 ■ 4 ■ 1 ■ 2 ■ 3 ■ 2 ■ 5 1 3 ■ 3 ■ 2 ■ 4 ■ 2 ■ 2
Computer, laptop I 2.4 ■ 2 ■ 2 ■ 3 ■ 3 ■ 2 ■ 2 ■ 5 ■ 1I I 2 ■ 4 ■ 3 ■ 1 ■ 2 ■ 3 ■ 2 ■ 2 1 6 ■ 3 ■ 2 ■ 1 ■ 4 ■ 2
Tablet I 2.0 ■ 1 ■ 2 ■ 2 ■ 3 ■ 2 ■ 2 ■ 2 ■ 0 ■ 2 ■ 5 ■ 2 ■ 2 ■ 1 ■ 2 ■ 2 ■ 3 ■ 1 ■ 3 ■ 5 ■ 2
Not consuming 26.2 28 25 27 21 29 35 26 24 31 24 24 25 28 30 25 27 22 33 50 32 19 21 28 30
Total 100%

Watch TV reality shows
T V set
36%
N ot con sum ing

60%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
(D aj
Elementary
2 ^
9-11 years
(D = (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5 o
2 " W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.54 0.00 0.00 0.04 0.05 0.16 0.89 0.11
TV set | 36.2 | 33 | 36 | 41 24 41 ■ 46 41 22 » w m | 30 1 37 | 35 1 42 1 34 | 36 1 42 | 28 | 35 | 48 | 39 | 28 | 32
Smartphone 1 2.1 1 1 1 2 1 2 ■ 3 ■ 2 1 3 1 3 1 0 1 1 1 6 1 3 1 1 1 1 1 2 1 2 1 4 1 2 1 2 1 4 1 3 1 0
Computer, laptop 1 13 1 2 1 1 1 1 ■ 2 ■ 1 1 1 1 2 1 1 1 1 1 3 1 2 1 1 1 2 1 1 1 1 1 6 1 1 1 1 1 1 1 2 1 1
Tablet | 1.1 1 1 1 1 1 1 ■ 2 ■ 1 1 1 1 1 1 0 1 1 1 3 1 1 1 1 1 1 1 1 1 1 1 3 1 1 1 2 1 3
Not consuming | 59.2 | 63 1 61 | 55 70 ■ 55 1 51 | 54 1 74 | 65 | 56 | 58 1 57 | 63 | 56 1 61 1 61 | 50 1 67 100 | 62 | 49 | 54 | 63 1 67
Total 100%

Now, think about different things you could do trough different devices. Through which device do you most o fte n . -
Watch Talk shows
TV set
43 %
S m a rtp h o n e
2%
C o m puter, laptop
2%
T a b le t
1%
N ot co n sum ing
52%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
(D aj
Elementary
2 ^
9-11 years
(D = (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5 o
2 " W 3
N 1050 369 331 324 315 735 65 694 276 332
485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.05 0 .31 0.08 0.00 0 .30 0.31 1.00 0.03
TV set | 43.0 | 36 | 48 | 45 ■ 35 ■ 47 | 29 | 46 | 38 32 | 53 | 38 1 47 | 36 | 39 | 44 1 43 | 45 | 39 31 55 | 48 1 42 | 40
Smartphone | 2.2 1 2 1 2 1 2 ■ 3 ■ 2 1 5 1 2 1 1 1 0 1 1 1 8 1 3 ■ 1 1 3 1 2 1 5 1 1 1 1 1 3 1 3 1 2
Computer, laptop 1 1.6 1 2 1 1 1 2 ■ 2 ■ 1 1 2 1 2 1 1 1 4 1 2 1 0 1 0 1 2 1 1 1 2 1 6 1 2 1 1 1 1 1 2 1 1
Tablet | 1.0 1 1 1 1 1 1 ■ 1 ■ 1 1 1 1 0 1 1 1 3 1 1 ■ 1 1 1 1 1 1 1 1 1 1 3 1 1 1 2 1 2 1 0
Not consuming | 52.1 | 60 | 49 | 49 ■ 60 ■ 49 | 66 | 48 | 58 1 67 | 44 1 47 | 46 | 62 | 60 | 49 | 53 1 47 | 53 100 65 1 42 | 45 | 50 | 56
Total 100%

Now, think about different things you could do trough different devices. Through which device do you most often. - Listen
to music
TV s e t 42%
R a d io 21%
C o m p u te r, la ptop 8%
T a b le t
I 2%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.93 0.00 0.00 0.00 0.00 0.00 0.90 0.00
TV set 42.4 42 43 43 34 ^ 46 63 | 46 28 53 40 32 39 48 54 38 42 46 42 50 48 42 30 41
Smartphone 21.1 22 21 19 21 21 14 19 28 13 22 31 25 14 16 23 22 19 19 17 14 15 | 26 31
Radio 21.0 21 20 23 24 20 12 21 25 19 25 17 20 22 17 22 22 16 25 50 17 28 25 12
Computer, laptop | 8.1 ■ 8 ■ 8 ■ 8 11 ■ 7 1 3 I 7 13 ■ 7 ■ 9 ■ 9 ■ 8 ■ 8 ■ 6 ■ 9 ■ 8 ■ 7 1 3 50 ■ 8 ■ 6 ■ 9 ■ a 10
Tablet I 16 ■ 2 ■ 1 ■ 2 ■ 2 ■ 2 1 2 ■ 2 ■ 1 ■ 1 ■ 1 ■ 5 ■ 2 ■ 1 ■ 1 ■ 2 ■ 1 ■ 4 1 8 ■ 1 ■ 1 ■ 4 ■ 1 ■ 1
Not consuming I 5.7 ■ 4 ■ 7 ■ 6 ■ 8 ■ 5 1 6 ■ 6 ■ 5 ■ 8 ■ 4 ■ 7 ■ 5 ■ 7 ■ 6 ■ 6 ■ 5 ■ 8 1 3 ■ 7 ■ 4 ■ 6 ■ 7 ■ 6
Total 100%

Engage on social media (Facebook, Instagram, Twitter, Tumbler, Pinterest)
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D =
126 - 185
4-8 years
Over 185
C £
Refusal
Female
College
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.39 0.00 0.00 0.00 0.00 0.96 0.00
Smartphone | 67.4 1 67 ■ 64 ■ 69 | 55 | 66 1 74 | 59 1 71 1 71 1 72 | 59 | 56 1 71 1 67 1 67 | 64 100 1 55 | 64 1 74 | 66
Computer, laptop | 4.8 4 1 5 1 6 ■ 6 ■ 4 1 2 1 4 8 1 5 1 5 1 4 1 5 1 4 1 6 1 4 1 4 | 7 1 3 1 5 1 4 1 4 1 5 1 6
Tablet | 2.6 ■ 2 1 2 1 4 ■ 3 ■ 3 1 2 1 3 ■ 2m 1 4 1 3 1 3 1 2 1 2 1 3 1 2 1 2 1 8 1 0 1 3 1 3 1 3 1 3
Not consuming | 25.2 19 1 25 1 34 ■ 28 ■ 24 1 42 1 27 17 | 35 | 20 | 22 20 | 35 | 36 | 22 | 26 | 23 1 25 | 39 | 29 | 19 12 1 25
Total 100%

Now, think about different things you could do trough different devices. Through which device do you most o fte n .- Read
blogs or blogging
S m artph on e
21%
3%
T ablet
2%
N ot co n su m in g
74%o
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
Female
College
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5 o
2 "
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.20 0.47 0.89 0.02 0.02 0.76 0.52 0.00
Smartphone 20.6 24 17 19 18 22 22 22 18 20 19 24 20 21 20 21 19 27 17 50 16 | 13 25 | 32 | 18
Computer, laptop ■ 2.8 ■ 2 ■ 3 ■ 3 ■ 3 ■ 3 ■ 3 ■ 4 ■ 2 ■ 3 ■ 3 ■ 4 ■ 1 ■ 2 ■ 3 ■ 2 ■ 5 1 6 ■ 2 ■ 3 ■ 3 ■ 4 ■ 2
Tablet I 1.7 ■ 2 ■ 2 ■ 1 ■ 1 ■ 2 1 3 ■ 2 ■ 1 ■ 3 ■ 2 ■ 2 ■ 1 ■ 2 ■ 2 ■ 2 ■ 2 ■ 0 ■ 2 ■ 1 ■ 2 ■ 3
Not consuming 75.0 72 78 77 78 74 75 74 77 79 75 70 74 77 76 75 77 65 78 50 82 82 70 63 77
Total 100%

Watch vlogs or vlogging
S m a rtp h o n e
15%
C o m puter, laptop
2%
T a b le t
1%
N ot con sum ing

82%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
(D aj
Elementary
2 ^
9-11 years
(D = (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
Female
College
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.61 0.14 0.35 0.02 0.50 0.30 0.15
Smartphone | 15.0 1 17 | 14 1 12 ■ 12 ■ 16 | 22 1 15 1 13 | 14 1 12 ■ 22 1 15 | 14 | 14 1 15 | 14 22 | 11 | 14 1 12 | 14 1 25 1 13
Computer, laptop | 2.2 1 1 1 2 1 3 ■ 3 ■ 2 1 2 1 2 1 4 1 1 1 2 1 3 1 3 1 1 1 1 1 3 1 2 1 4 1 6 1 0 1 2 1 4 1 3 1 2
Tablet | 1.4 1 1 1 2 1 1 ■ 1 ■ 2 1 2 1 1 3 1 1 1 2 1 1 1 2 1 1 1 1 1 2 1 2 1 0 1 1 1 3
Not consuming | 81.4 | 81 | 82 | 84 ■ 84 ■ 80 1 77 | 81 | 83 | 85 1 83 1 74 | 80 | 85 | 83 | 81 | 83 1 72 | 83 100 | 86 | 85 | 81 1 71 | 82
Total 100%

Now, think about different things you could do trough different devices. Through which device do you most often...- Send
messages (FB messenger, Viber, Snapchat, WhatsApp)
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
Female
College
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.06 0.00 0.00 0.00 0.00 0.99 0.00
Smartphone 79.0 85 79 72 74 81 62 78 86 72 83 80 82 74 69 83 79 81 75 50 68 78 87 89 75
Computer, laptop ■ 3.0 ■ 3 ■ 3 ■ 3 ■ 4 ■ 2 1 3 ■ 2 ■ 4 ■ 4 ■ 2 ■ 3 ■ 3 ■ 2 ■ 3 ■ 3 ■ 3 ■ 3 1 3 ■ 3 ■ 3 ■ 2 ■ 3 ■ 4
Tablet ■ 1.6 ■ 2 ■ 2 ■ 1 ■ 2 ■ 2 1 3 ■ 2 ■ 1 ■ 1 ■ 2 ■ 1 ■ 2 ■ 0 ■ 2 ■ 1 ■ 1 ■ 3 ■ 0 ■ 2 ■ 1 ■ 1 ■ 3
Not consuming 16.3 16 20 15 32 18 9 23 12 15 17 13 22 50 29 17 6 17
Total 100%

Now, think about different things you could do trough different devices. Through which device do you most o fte n .- Send
and receive e - mails
N ot con sum ing S m a rtp h o n e

44 % 44 %
T a b le t
2% C o m pu te r, laptop
10%
Gender:
Q1 CZ
Secondary or
University or
£ 3 3
12-17 years
TO
Elementary
2
9-11 years
(D := LU LU
O
4-8 years
LO
C £ O LO 00
Female
College
00 CN
Center
s J
Urban
South
North
Rural
13
Male
</) S» o aj 0£
less
<D TOst; £ ~ CL > 3

>- CL t f) 5 “o CO 3 O LU C£
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.08 0.01 0.00 0.00 0.00 1.00 0.00
Smartphone 44.1 50 43 38 52 41 5 44 54 30 57 49 36 45 40 42 20 | 5 5 56 | 5 5 33,
Computer, laptop 10.3 ■ 8 11 11 10 10 I 5 ■ 7 20 5 10 11 ■ 9 12 10 11 14 50 3 10 9 11
Tablet I 2.0 ■ 1 ■ 2 ■ 2 ■ 2 ■ 2 ■ 2 ■ 2 ■ 2 ■ l ■El ■ 3 ■ 3 ■ 1 2 2 ■ 2 1 3 1 2 ■ 3
Not consuming 43.6 40 44 49 36 47 89 47 24 63 36 55 43 46 42 50 32 34 32 41
Total 100%

Watch YouTube video clips and other YouTube video materials
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
Female
College
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.76 0.00 0.00 0.00 0.00 1.00 0.00
Smartphone 59.6 67 56 55 59 60 48 63 54 55 59 68 59 61 56 61 59 64 58 50 56 59 69 60 55
Computer, laptop 15.5 15 17 14 16 15 1 5 | 13 23 13 20 10 19 10 10 17 16 14 17 50 ■ 9 19 18 16 16
Tablet ■ 3.0 ■ 2 ■ 4 ■ 3 ■ 2 ■ 3 1 2I I 3 ■ 3 ■ 2 ■ 3 ■ 4 ■ 4 ■ 1I I 3| | 3 ■ 3 ■ 2 1 3 ■ 4 ■ 2 ■ 3 ■ 5
Not consuming 24 28 23 21 46 | 20 20 18 18 19 22 19 22 35 18 21 25
9
.
Total 100%

Now, think about different things you could do trough different devices. Through which device do you most often...-
Watch video tutorials (fashion, beauty, health, etc.)
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
Female
College
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.08 0.14 0.05 0.19 0.99 0.00
Smartphone 41.0 46 40 35 29 43 40 36 41 48 44 36 40 41 40 43 44 50 37 36 48 51 35
Computer, laptop I 8.0 ■ 6 ■ 7 11 ■ 6 ■ 9 1 6 ■ 7 11 ■ 8 ■ 8 ■ 7 10 ■ 5 ■ 5 ■ 9 ■ 8 10 11 ■ 6 11 ■ 6 ■ 8 ■ 8
Tablet ■ 2.6 ■ 3 ■ 3 ■ 2 ■ 2 ■ 3 1 2 ■ 3 ■ 2 ■ 2 ■ 4 ■ 2 ■ 3 ■ 1 ■ 3 ■ 2 ■ 3 ■ 2 1 3 ■ 1 ■ 3 ■ 1 ■ 3 5
Not consuming 48.5 46 50 52 67 41 63 48 47 54 47 44 43 58 52 47 49 45 42 50 56 51 44 37 52
Total 100%

Now, think about different things you could do trough different devices. Through which device do you most often...- Play
games
S m a rtp h o n e
23%
6%
T a b le t
2%
N ot co n su m in g TV set
68% 1%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
(D aj
Elementary
2 ^
9-11 years
(D = (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5 o
2 " W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 216 191
174 261
sig 0.09 0.22 0.93 0.00 0 .30 0.23 0.93 0.57
Smartphone | 22.5 28 | 19 | 18 ■ 24 ■ 22 | 23 | 22 | 23 ■ 17 I 24 1 27 26 16 | 20 | 23 | 22 | 28 | 11 | 22 1 24 | 26 | 22 | 18
Computer, laptop | 5.8 1 5 1 5 | 7 ■ 8 ■ 5 1 3 1 6 1 5 1 6 1 5 | 7 | 7 1 4 1 4 1 6 1 6 1 5 | 11 1 4 1 8 1 6 1 8 1 3
Tablet | 1.9 1 2 1 2 1 2 ■ 2 ■ 2 1 2 1 2 1 1 1 0 1 2 1 4 1 2 1 2 1 1 1 2 1 2 1 1 1 3 1 0 1 2 1 1 1 5 1 2
TV set | 1.0 1 1 1 1 1 1 ■ 1 ■ 1 1 2 1 1 1 1 1 2 1 1 1 0 1 1 1 1 1 1 1 1 1 0 1 1 1 2 1 2
Not consuming | 68.8 | 64 1 73 1 73 ■ 65 ■ 70 1 71 | 68 1 70 1 77 1 67 1 61 | 64 1 77 1 73 1 67 | 69 | 64 1 75 100 1 73 | 65 | 66 | 63 1 74
Total 100%

(Video calls) Talk via Skype, Viber, WhatsApp
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
(D aj
Elementary
2 ^
9-11 years
(D = (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
Female
College
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 216 174 191 261
sig 0.17 0.32 0.00 0.00 0.00 0.00 1.00 0.00
Smartphone | 69.7 1 73 | 69 | 65 ■ 67 ■ 71 | 46 | 71 | H 74 58 ■ 75 ■ 75 ■ 73 ■ 63 | 58 | 74 1 70 | 69 1 67 100 | 54 | 74 | 85 | 76 | 62
Computer, laptop 1 5.7 1 5 1 6 1 6 ■ 7 ■ 5 1 2 1 5 1 9 8 1 4 1 5 1 6 1 5 1 6 1 6 1 6 1 5 1 8 1 6 | 7 1 4 1 6 1 6
Tablet | 2.0 1 2 1 3 1 1 ■ 3 ■ 2 1 2 1 2 ■ 1 1 1 1 3 1 3 1 3 1 1 1 1 1 2 1 2 1 1 1 3 1 1 1 3 1 1 1 1 1 3
Not consuming | 22.6 | 20 | 22 1 27 ■ 23 ■ 22 | 22 1 15 | 33 | 18 | 18 17 | 32 | 34 | 18 | 22 1 25 | 22 9 ■ 17 B 30
Total 100%

Now, think about different things you could do trough different devices. Through which device do you most o fte n . -
Watch other on - line TV programs
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
(D aj
Elementary
2 ^
9-11 years
(D = (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
Female
College
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.53 0.17 0.00 0.00 0.00 0.00 0.95 0.00
Smartphone | 47.3 1 51 1 47 1 43 ■ 45 ■ 48 | 35 | 49 | 45 | 39 | 49 | 55 | 50 1 43 | 38 1 51 1 47 | 50 | 36 100 | 34 | 54 | 61 | 53 " | 38
Computer, laptop | 13.9 1 13 | 14 | 14 ■ 16 ■ 13 1 6 1 12 | 20 1 12 1 15 | 14 1 15 1 12 | 10 1 15 | 14 | 14 | 22 | 10 1 16 | 18 | 10 1 15
Tablet 1 2.7 1 2 1 3 1 3 ■ 4 ■ 2 1 2 1 3 1 3 1 2 1 3 1 3 1 3 1 2 1 2 1 3 1 3 1 2 1 3 1 1 1 3 1 3 1 3 1 3
Not consuming | 36.1 1 34 | 36 | 40 ■ 35 ■ 37 1 57 | 36 | 32 1 47 | 33 | 28 | 32 43 | 50 1 31 | 36 1 34 | 39 | 55 | 26 19 1 34 44
Total 100%

Total
■o
Q?
Watch Movies 1050 0^ 1 1 2.7 || 9.6
Follow political news 1050 9.6 | 1.0 1 13 1.9
Follow sport events (games, championships, contests 1050 5.2 | 1.3 1 0.6 | 3.2
Follow sport news 1050 47.4 | 1.4 1 12 3.1
Watch TV series 1050 73.0 | 1.0 | 5.0
Watch cartoons 1050 48.7 1 17 | 4.4
Watch children's TV program/mini - movies/songs 1050 54.4 1 15 3.2 2.6 38.3
Watch TV documentaries (science, nature, a n im a ls .) 1050 66.9 | 2.0 2.4 2.6
Watch TV reality shows 1050 36.2 | 1.1 1.3
Watch Talk shows 1050 43.0 | 1.0 1.6
Listen to music 1050 42.4 21.0 1 16 | 8.1 100%
Engage on social media (Facebook, Instagram, Twitter, Tumbler, Pinterest 1050
Read blogs or blogging 1050
Watch vlogs or vlogging 1050
Send messages (FB messenger, Viber, Snapchat, WhatsApp 1050
Send and receive e - mails 1050
Watch YouTube video clips and other YouTube video materials 1050
Watch video tutorials (fashion, beauty, health, etc.) 1050
Play games 1050 1.0
(Video calls) Talk via Skype, Viber, WhatsApp 1050
Watch other on - line TV programs 1050

When thinking about specific TV programs/TV shows you are watching regularly on TV stations you mentioned, which
three do you consider to be your most preferred ones?
Series 17%
S po rts com p etitio ns, ga m es and sp o rts show s 12%
M ovies 11%
M usic show s 8%
N e w s/ in fo rm a tive / political ta lk sho w 7%
D ocum entary, ed uca tion al, scie ntific 6%
E n te rta in m e n t show s 5%
M usic C o m pe titions 3%
Q uizzes 3%
R eality sho w 3%
C o okin g show s 3%
Nature, anim als 3%
P rakticn a zena 3%
Local series 2%
Parovi, reality 2%
Z vezde G randa 2%
M agazin In 2%
A m i G sho w 2%
O th er T V channels 2%
Z adruga, reality 2%
T a lk show s 2%
M orning program 2%
C artoons 1%
TV S lagalica, quiz 1%
F a sh io n / celeb rities 1%
V ece sa Ivanom Ivanovicem ■ 1%
H um anitarian 1%
O ther 5%

When thinking about specific TV programs/TV shows you are watching regularly on TV stations you mentioned, which
three do you consider to be your most preferred ones?
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
Elementary
2 er
9-11 years
<u = ra
126 - 185
4-8 years
Over 185
Q. :=
College
Refusal
Female
s/foster
Center
y <U o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o ?£
z 1 1 w 5
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
Series 17.0 15 18 19 5 22 35 17 11 21 17 11 16 19 25 14 17 17 19 50 25 20 15 15 11
Sports competitions, games and sports shows 11.8 12 ■ 9 14 32 3 1 3 11 17 ■ 9 10 19 12 11 3 15 13 ■ 8 1 3 ■ 7 11 15 11 14
Movies 11.0 ■ 9 11 12 10 1 2 12 12 6 15 11 12 ■ 9 ■ 6 13 11 14 1 8 5 ■ 9 15 17 10
Music shows I 7.5 ■ 7 ■ 9 ■ 6 ,3 B ■ 9 14 ■ 8 ■ 5 ■ 8 ■ 6 10 ■ 7 ■ 8 ■ 9 ■ 7 ■ 7 10 1 6 ■ 8 ■ 5 ■ 8 ■ 9 ■ 8
News/ informative/ political talk show I 7.2 ■ 7 ■ 7 ■ 8 12 ■ 5 12 ■ 7 ■ 6 10 ■ 7 ■ 3 ■ 7 ■ 7 ■ 9 ■ 7 ■ 7 ■ 7 1 3 11 ■ 9 ■ 7 ■ 4 ■ 5
Documentary, educational, scientific I 5.7 ■ 4 ■ 5 8 ■ 9 ■ 4 1 6 ■ 4 11 ■ 7 ■ 5 ■ 6 ■ 5 ■ 6 ■ 4 ■ 6 ■ 5 I 7 1 6 ■ 5 ■ 5 ■ 5 ■ 6 ■ 7
Entertainment shows I 5.1 ■ 8 ■ 6 ■ 2 ■ 3 ■ 6 1 6 ■ 6 ■ 3 10 ■ 4 ■ 2 ■ 4 ■ 7 10 ■ 4 ■ 4 9 1 3 9 ■ 5 ■ 4 ■ 3 ■ 4
Music Competitions | 3.2 ■ 4 ■ 3 ■ 2 ■ 1 ■ 4 1 2 ■ 3 ■ 4 ■ 4 ■ 3 ■ 2 ■ 3 ■ 3 ■ 4 ■ 3 ■ 3 ■ 4 11 ■ 3 ■ 4 ■ 4 ■ 2 ■ 3
Quizzes I 3.1 ■ 3 ■ 2 ■ 4 ■ 3 ■ 3 1 2 ■ 3 ■ 4 ■ 4 ■ 4 ■ 1 ■ 4 ■ 1 ■ 2 ■ 4 ■ 3 ■ 3 1 3 ■ 3 ■ 2 ■ 3 ■ 7 ■ 2
Reality show ■ 2.6 ■ 3 ■ 1 ■ 3 ■ 1 ■ 3 1 5 ■ 3 ■ 1 ■ 2 ■ 3 ■ 2 ■ 2 ■ 4 ■ 4 ■ 2 ■ 2 ■ 3 1 6 ■ 2 ■ 5 ■ 2 ■ 2 ■ 2
Cooking shows | 2.6 ■ 2 ■ 2 ■ 3 ■ 2 ■ 3 ■ 2 ■ 5 ■ 2 ■ 4 ■ 1 ■ 4 ■ 1 ■ 1 ■ 3 ■ 3 ■ 1 1 3 ■ 1 ■ 3 ■ 2 ■ 5 ■ 2
Nature, animals ■ 2.6 ■ 4 ■ 2 ■ 2 ■ 3 ■ 2 1 2 ■ 2 ■ 3 ■ 3 ■ 3 ■ 2 ■ 3 ■ 2 ■ 3 ■ 3 ■ 2 ■ 3 1 6 ■ 1 ■ 4 ■ 2 ■ 5 ■ 1
Prakticna zena I 2.5 ■ 2 ■ 3 ■ 2 ■ 1 ■ 3 1 3 ■ 3 ■ 1 ■ 6 1 ■ 1 ■ 3 ■ 2 ■ 4 ■ 2 ■ 2 ■ 4 1 3 5 ■ 1 ■ 2 ■ 2 ■ 2
Local series I 2.4 ■ 1 ■ 3 ■ 3 ■ 1 ■ 3 1 5 ■ 3 ■ 1 5 ■ 2 1 ■ 5 ■ 4 ■ 2 ■ 2 ■ 3 ■ 4 ■ 1 ■ 3 ■ 3 ■ 1
Parovi, reality I 2.1 ■ 1 ■ 2 ■ 3 ■ 0 ■ 3 1 3 ■ 2 ■ 1 ■ 2 ■ 3 ■ 1 ■ 2 ■ 2 ■ 3 ■ 2 ■ 2 1 3 ■ 3 ■ 3 ■ 1 ■ 2 ■ 1
Zvezde Granda I 2.1 ■ 2 ■ 3 ■ 2 ■ 3 ■ 3 ■ 1 ■ 3 ■ 2 ■ 0 ■ 2 ■ 3 ■ 4 ■ 2 ■ 2 ■ 2 1 6 ■ 2 ■ 3 ■ 2 ■ 2 ■ 2
Magazin In ■ 2.0 ■ 3 ■ 2 ■ 2 ■ 0 ■ 3 ■ 3 ■ 1 ■ 4 ■ 2 ■ 0 ■ 2 ■ 2 ■ 2 ■ 2 ■ 2 ■ 2 1 6 ■ 3 ■ 3 ■ 2 ■ 2
Ami G show | 1.8 ■ 2 ■ 2 ■ 2 ■ 2 1 2 ■ 2 ■ 2 ■ 2 ■ 2 ■ 0 ■ 2 ■ 1 ■ 1 ■ 2 ■ 2 ■ 1 ■ 3 ■ 2 ■ 1 ■ 1
Other TV channels I 17 ■ 2 ■ 2 ■ 1 3 ■ 1 1 2 ■ 2 ■ 2 ■ 0 ■ 1 ■ 5 ■ 2 ■ 1 ■ 1 ■ 2 ■ 1 ■ 4 ■ 0 ■ 1 ■ 3 ■ 4 ■ 1
Zadruga, reality I 17 ■ 1 ■ 2 ■ 2 ■ 2 1 2 ■ 2 ■ 0 ■ 2 ■ 2 ■ 0 ■ 1 ■ 2 ■ 3 ■ 1 ■ 2 ■ 1 1 3 ■ 2 ■ 2 ■ 2 ■ 2 ■ 0
Talk shows I 15 ■ 2 ■ 1 ■ 2 ■ 1 ■ 2 1 2 ■ 1 ■ 2 ■ 2 ■ 2 ■ 1 ■ 1 ■ 2 ■ 1 ■ 2 ■ 2 ■ 1 1 3 ■ 0 ■ 4 ■ 1 ■ 2 ■ 0
Morning program I 15 ■ 1 ■ 1 ■ 3 ■ 1 ■ 2 1 5 ■ 1 ■ 1 3 ■ 0 ■ 2 ■ 1 ■ 3 ■ 3 ■ 1 ■ 1 ■ 3 ■ 2 ■ 1 ■ 2
Cartoons | 1.4 ■ 2 ■ 1 ■ 1 ■ 0 ■ 2 1 6 ■ 1 ■ 1 ■ 3 ■ 1 ■ 1 ■ 2 ■ 1 ■ 4 ■ 1 ■ 1 ■ 1 1 3 ■ 3 ■ 1 ■ 1 ■ 1 ■ 1
TV Slagalica, quiz I 12 ■ 1 ■ 2 ■ 1 ■ 2 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 2 ■ 1 ■ 2 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 3
Fashion/ celebrities I 12 ■ 2 ■ 1 ■ 2 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 2 ■ 1 ■ 2 ■ 2 ■ 1 ■ 1 ■ 1 ■ 2 ■ 1 ■ 2 ■ 0
Vece sa Ivanom Ivanovicem ■ 0.9 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0 ■ 2 ■ 0 ■ 2 ■ 0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 2
Humanitarian ■ 0.5 ■ 1 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0 ■ 0 ■ 1 ■ 1 ■ 0 ■ 0
Other | 4.5 ■ 5 ■ 3 ■ 5 ■ 4 ■ 4 1 8 ■ 4 ■ 6 ■ 6 ■ 5 ■ 2 ■ 4 ■ 4 ■ 6 ■ 4 ■ 4 ■ 7 ■ 7 ■ 2 ■ 6 ■ 5 ■ 3
No favourite TV program/ TV show, none 15.6 19 15 14 16 16 11 17 13 17 16 13 16 15 13 16 17 ■ 8 22 13 16 13 ■ 9 24
Don't know | 5.0 ■ 5 ■ 5 ■ 5 ■ 6 ■ 5 1 3 ■ 6 ■ 4 ■ 4 1 3 ■ 9 ■ 5 ■ 5 ■ 5 ■ 5 1 6 50 ■ 4 ■ 6 8 ■ 4 ■ 3
No answer ■ 9.0 ■ 8 10 ■ 9 ■ 9 ■ 9 1 3 ■ 6 | 17 | 12 | 15 4 4 11 ■ 9 10 1 6 1 5 ■ 6 ■ 6 19 10

About TV channels that you watch regularly on TV, which three of them do you consider to be your most favorite ones?
Gender:
Total Gender: Child Education Stratum Paid job Type of household HH income per HH member
Respondent’s

Total Gender: Child R e G n lfe n t’s EducationStratum Type Paidjo
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
tn n
University or
Elementary
e
r e
s * (13 "O
126 - 185
Over 185
Q. 7=
College
Refusal
Female
Female
s/foster
Center
1 ! <1) o
Urban
South
Other
North
<D
Rural
Male
EUR
EUR
less
Ces
<13 o ?£
z 5 so
2 w 3
N 1050 514 510 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
HISTORY | 3.2 ■ 3 ■ 3 ■ 5 ■ 2 1 3 5 1 2 4 1 1 5 1 3 1 4 1 2 1 4 1 3 1 4 1 1 1 6 1 5 1 3 1 2
AMC | 3.0 ■ 3 ■ 3 ■ 4 ■ 3 1 3 1 4 1 2 4 1 1 4 1 3 1 2 1 1 1 4 1 3 1 2 1 3 1 3 1 4 1 3 1 3 1 2
OBN | 3.0 ■ 3 ■ 3 ■ 3 ■ 3 1 3 1 3 1 2 3 1 1 4 1 3 1 3 1 2 1 3 1 3 1 4 1 2 6 1 3 1 1 1 3
PRVA KICK | 3.0 ■ 3 ■ 3 ■ 3 ■ 3 1 3 1 4 1 2 4 1 1 2 1 2 1 4 1 1 1 4 1 3 1 3 1 1 1 3 6 1 5 1 1
PINK FILM | 3.0 ■ 4 ■ 3 ■ 2 ■ 4 1 3 1 4 1 1 1 3 4 1 1 3 1 4 1 2 1 4 1 3 1 3 1 4 1 2 1 2 1 4 1 4 1 3
FOX HD | 3.0 ■ 3 ■ 3 ■ 3 ■ 3 1 3 1 4 1 1 5 1 3 4 | 1 1 1 1 4 1 3 1 3 6 1 5 1 3 1 2
HBO 2 | 2.9 ■ 3 ■ 3 ■ 2 ■ 3 1 3 1 3 1 1 5 1 2 1 3 1 3 1 1 1 4 1 3 1 4 1 0 1 2 | 7 1 2 1 3
RTS 2 | 2.8 ■ 3 ■ 3 ■ 2 ■ 3 1 2 1 3 1 3 1 3 1 1 5 1 2 1 4 1 4 1 2 1 3 1 1 1 3 1 2 | 7 1 3 1 1 1 1
PRVA WORLD | 2.8 ■ 3 ■ 3 ■ 2 ■ 3 1 2 1 3 1 4 1 2 5 1 1 1 3 1 3 1 0 1 4 1 3 1 2 1 3 1 1 1 3 1 4 1 5 1 2
Nick Jr. | 2.8 ■ 3 ■ 3 ■ 3 ■ 3 1 3 1 3 1 2 1 4 1 2 1 3 1 1 1 5 1 3 1 3 1 3 1 4 1 3 1 3 1 2 1 4 1 2 1 2
Discovery Channel HD | 2.6 ■ 3 ■ 2 ■ 2 ■ 3 1 2 1 3 1 1 1 4 1 3 1 2 1 3 1 2 1 3 1 3 1 1 1 3 1 4 1 3 1 2 1 2 1 2
GRAND | 2.6 ■ 3 ■ 3 ■ 1 ■ 3 1 5 1 3 1 1 1 2 1 1 1 2 1 4 1 1 1 3 1 2 1 6 1 2 1 2 1 1 1 2
Pink Music 2 | 2.6 ■ 3 ■ 2 ■ 1 ■ 3 1 3 1 3 2 1 4 1 2 1 2 1 3 2 1 3 1 3 1 1 1 1 1 3 1 4 1 3 1 2
ArenaSport 3 SD | 2.6 ■ 4 ■ 2 ■ 5 ■ 1 1 2 1 2 5 1 1 1 3 1 4 1 3 1 2 1 0 1 3 1 3 1 2 1 1 1 4 1 3 1 2 1 3
Pink Action 1 2.5 ■ 2 ■ 2 ■ 2 ■ 3 1 3 1 3 ■ 2 1 4 1 2 1 2 1 3 1 1 1 3 1 2 1 4 1 3 1 2 1 2 1 5 1 1
FOX LIFE HD 1 2.4 ■ 3 ■ 2 ■ 2 ■ 3 1 2 1 3 1 1 4 0 1 2 1 2 1 2 1 2 1 1 1 4 1 3 1 3 1 1
MTV 1 2.4 ■ 2 ■ 3 ■ 1 ■ 3 1 2 1 2 1 4 1 4 1 2 1 3 1 2 1 1 1 3 1 2 1 2 1 3 1 1 1 4 1 1 1 2 1 3
SK 1 HD | 2.3 ■ 3 ■ 2 ■ 7 0 1 2 1 2 1 4 1 2 1 1 1 5 1 1 1 4 1 3 1 2 1 2 1 3 1 2 1 4 1 1 1 2
EUROSPORT1 HD | 2.3 ■ 2 ■ 2 ■ 5 ■ 1 1 2 1 2 1 3 1 0 1 1 | 7 1 1 1 4 1 3 1 3 1 1 1 1 1 2 1 4 1 2 1 2
Eurosport | 2.3 ■ 2 ■ 2 ■ 6 1 1 3 1 2 1 3 1 3|| 2 1 3 1 2 1 3 1 2 1 2 1 2 1 2 1 6 1 3 1 3 1 2 1 2 1 2
Pink Classic | 2.3 ■ 2 ■ 2 ■ 2 ■ 3 1 2 1 2 1 3 ■ 1 B I4 1 2 1 3 1 2 1 1 1 3 1 2 1 2 1 1 1 3 1 3 1 5 1 1
BN Music | 2.3 ■ 2 ■ 3 ■ 2 ■ 2 1 2 1 3 1 2 1 2 1 2 1 2 1 3 1 1 1 3 1 2 1 2 1 3 1 2 1 4 1 3 1 1 1 2
TLC | 2.3 ■ 2 ■ 3 ■ 0 ■ 3 1 3 1 2 1 3 1 3 1 2 1 1 1 3 1 2 1 3 1 2 1 2 1 2 1 3 1 2 1 4 1 2 1 1 1 2
BOOMERANG | 2.2 ■ 3 ■ 2 ■ 2 ■ 2 1 2 1 2 1 4 1 1 1 1 1 2 1 2 1 3 1 2 1 3 1 1 1 4 1 2 1 2 1 2 1 1
CINESTAR TV | 2.2 ■ 3 ■ 2 ■ 3 ■ 2 1 2 1 4 1 1 1 3 1 2 1 3 1 1 1 1 1 3 1 2 1 2 1 1 1 3 1 2 1 4 1 2
ArenaSport 5 HD | 2.2 ■ 3 ■ 2 ■ 4 ■ 1 1 2 1 2 1 3 1 1 1 2 1 4 1 2 1 2 1 0 1 3 1 2 1 2 1 0 1 3 1 4 1 2 1 2
Alsat Macedonia | 2.2 ■ 3 ■ 2 ■ 3 ■ 2 1 2 1 2 1 2 1 1 1 3 1 3 1 3 1 1 1 1 1 3 1 2 1 3 1 1 1 4 1 2 1 3 1 1
FOX MOVIES HD 1 2.1 ■ 2 ■ 2 ■ 2 ■ 2 1 2 1 2 1 0 4 1 1 1 3 1 1 1 2 1 2 1 2 1 4 1 0 1 2 1 5 1 3 1 0
Pink Folk 1 1 2.1 ■ 2 ■ 3 ■ 1 ■ 3 1 2 1 3 1 0 1 1 1 3 1 1 1 2 1 2 1 1 1 2 1 2 1 3 1 2 1 4 1 3 1 2 1 0
Cinemax 2 1 2.1 ■ 2 ■ 3 ■ 2 ■ 2 1 2 1 3 1 1 4 1 1 1 3 1 1 1 0 1 3 1 2 1 2 1 1 1 3 1 2 1 2 1 2
HISTORY HD | 2.0 ■ 2 ■ 2 ■ 2 ■ 2 1 2 1 3 1 2 1 4 1 2 1 2 1 1 1 2 1 2 1 1 1 1 1 4 1 3 1 3 1 0
FOX CRIME HD | 2.0 ■ 2 ■ 2 ■ 1 ■ 2 1 2 1 3 1 1 1 4 1 0 1 3 1 1 1 1 1 2 1 2 1 2 1 2 1 2 | 7 1 1
Atlas | 2.0 ■ 2 ■ 2 ■ 2 ■ 2 1 2 1 2 1 2 1 2 ■ 2 1 2 1 1 1 3 1 2 1 2 1 2 1 2 1 3 1 2 1 2 1 2 1 1
PINK PREMIUM | 2.0 ■ 2 ■ 2 ■ 1 ■ 3 1 2 1 3 1 0 1 4 1 1 1 3 1 0 1 3 1 2 1 1 1 0 1 3 | 7 1 1
NICK JR. | 2.0 ■ 2 ■ 2 ■ 2 ■ 2 1 2 1 1 1 1 1 3 1 2 1 1 1 3 1 1 1 2 1 2 1 2 1 1 1 3 1 3 1 2 1 2
History Channel | 1.9 ■ 2 ■ 2 ■ 3 ■ 1 1 2 1 3 1 0 1 2 1 4 1 2 1 2 1 1 1 2 1 2 1 1 1 0 1 3 1 3 1 2 1 1
Pink Thriller | 1.9 ■ 1 ■ 3 ■ 2 ■ 2 1 2 1 2 1 3 4 1 1 1 2 1 2 1 3 1 2 1 2 1 0 1 3 1 3 1 3 1 1
HBO 3 | 1.9 ■ 1 ■ 3 ■ 2 ■ 2 1 2 1 2 1 4 1 1 1 2 1 2 1 1 1 2 1 2 1 2 1 3 1 3 1 2 1 1
Cinestar TV Action | 1.8 ■ 3 ■ 1 ■ 3 ■ 1 1 2 1 1 1 0 1 3 1 2 1 2 1 1 1 0 1 2 1 2 1 2 1 1 1 3 1 3 1 3 1 0
HRT 1 | 1.8 ■ 2 ■ 2 ■ 1 ■ 2 1 2 1 2 1 2 1 2 1 2 1 1 1 2 1 2 1 3 1 2 1 2 1 1 1 3 1 3 1 5 1 1 1 1
Fox International | 1.8 ■ 3 ■ 1 ■ 1 ■ 2 1 2 1 1 1 0 1 3 1 2 1 2 1 1 1 1 1 2 1 2 1 2 1 1 1 3 1 2 1 3 1 1
PINK 2 | 1.8 ■ 2 ■ 2 ■ 2 ■ 2 1 2 1 2 1 1 1 2 1 2 1 0 1 2 1 2 1 2 1 2 1 2 1 4 1 2 1 2 1 1 1 2 1 2

Total Gender: Child R e G n lfe n t’s EducationStratum Type Paidjo
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
University or
c c
Elementary
(D aj
s *
126 - 185
=
Over 185
(13 "O
Q .7
College
Refusal
Female
Female
s/foster
Center
J
Urban

North
Rural
Male
EUR
EUR
<D
less
Ces
<13 o ?£
z 1 o“
2 W 3
N 1050 514 510 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
Pink Romance 1 1.8 ■ 2 ■ 2 ■ 1 ■ 2 1 2 1 2 ■ 0 H |4 1 0 1 2 1 2 1 1 1 2 1 2 1 1 1 0 1 1 1 2 1 5 1 1
777 TV 1 1.8 ■ 2 ■ 2 ■ 4 ■ 1 1 2 1 2 1 1II 2 1 3 1 1 1 2 1 1 1 2 1 2 1 1 1 1 1 4 1 3 1 1 1 1
ArenaSport 4 SD 1 1.8 ■ 2 ■ 2 ■ 4 ■ 1 1 2 1 2 1 3 1 0 1 2 1 4 1 2 1 2 1 0 1 2 1 2 1 2 1 0 1 4 1 1 1 1 1 2
Pink sci&fantasy 1 1.7 ■ 2 ■ 2 ■ 2 ■ 1 1 1 1 3 1 1 3 1 0 1 1 1 2 1 0 1 2 1 2 1 2 1 0 1 3 1 3 1 2 1 1
Pink Serije 1 17 ■ 2 ■ 2 ■ 1 ■ 2 1 2 1 2 1 1 3 1 2 1 1 1 1 1 2 1 2 1 1 1 4 1 0 1 5
SK 2 HD 1 17 ■ 2 ■ 1 ■ 5 0 1 2 1 1 1 3 1 2 1 1 1 4 1 1 1 2 1 2 1 2 1 1 1 1 1 1 1 3 1 1 1 2
24KITCHEN HD 1 17 ■ 2 ■ 1 ■ 1 ■ 2 1 2 1 1 1 3 1 1 1 2 1 2 1 2 1 1 1 1 1 2 1 2 1 1 1 1 1 2 1 0 1 4 1 2
History 2 1 17 ■ 2 ■ 2 ■ 2 ■ 1 1 1 1 3 1 1 1 3 1 1 1 2 1 2 1 0 1 2 1 2 1 1 1 0 1 3 1 3 1 2 1 1
CineStar Premiere 2 1 17 ■ 2 ■ 2 ■ 2 ■ 1 1 2 1 2 1 0 1 3 1 2 1 2 1 1 1 0 1 2 1 2 1 2 1 1 1 3 1 2 1 2 1 1
France 2 HD 1 1.6 ■ 2 ■ 2 ■ 2 ■ 2 1 1 1 4 1 0 1 3 1 2 1 1 1 1 1 2 1 2 1 1 1 0 1 3 1 2 1 2 1 1
Pink 3 1 16 ■ 2 ■ 1 ■ 1 ■ 2 1 2 1 2 1 2 1 1 1 2 1 2 1 2 1 1 1 1 1 2 1 1 1 3 1 1 1 2 1 2 1 1 1 2
Pink Kids 1 16 ■ 2 ■ 2 ■ 0 ■ 2 1 2 1 1 1 1 1 3 1 0 1 1 1 2 1 1 1 2 1 2 1 1 1 1 1 2 1 2 1 3 1 0
Pink Zabava 1 16 ■ 1 ■ 2 ■ 2 ■ 2 1 2 1 2 1 1 1 2 1 1 1 2 1 1 1 1 1 2 1 1 1 2 1 3 1 0 1 4 1 2 1 1 1 1
DISNEY 1 16 ■ 2 ■ 2 ■ 1 ■ 2 1 2 1 1 1 2 1 2 1 1 1 2 1 1 1 2 1 2 1 1 1 2 1 3 1 3 1 3 1 1 1 1 1 0
360 Tunebox 1 16 ■ 2 ■ 1 ■ 2 ■ 2 1 2 1 1 1 1 1 2 1 2 1 2 1 1 1 1 1 2 1 1 1 3 1 1 1 5 1 1 1 1 1 1
NICKELODEON HD 1 15 ■ 2 ■ 1 ■ 2 ■ 1 1 2 1 1 1 0 1 2 1 2 1 1 1 2 1 1 1 2 1 1 1 2 1 3 1 3 1 5 1 1
Disney Junior 1 15 ■ 2 ■ 1 ■ 1 ■ 2 1 2 1 1 1 2 1 1 1 1 1 2 1 1 1 2 1 1 1 2 1 1 1 4 1 2 1 1 1 1 1 0
CineStar Premiere 1 1 15 ■ 2 ■ 1 ■ 2 ■ 1 1 1 1 3 1 1 1 2 1 2 1 2 1 0 1 0 1 2 1 2 1 1 1 1 1 2 1 0 1 3 1 2
CARTOON NETWORK 1 15 ■ 2 ■ 2 ■ 2 ■ 1 1 2 1 1 1 2 1 1 1 1 1 3 1 2 1 1 1 2 1 1 1 2 1 2 1 1 1 1 1 4 1 1 1 0
HBO 2 HD 1 15 ■ 1 ■ 2 ■ 2 ■ 1 1 1 1 2 1 0 1 3 1 1 1 2 1 1 1 2 1 2 1 2 1 1 1 2 1 3 1 1 1 0
Pink Bravo 1 15 ■ 1 ■ 1 ■ 2 ■ 1 1 2 1 2 1 1 1 2 1 1 1 2 1 1 1 2 1 1 1 3 1 0 1 4 1 2 1 1 1 1
EUROSPORT2 1 15 ■ 2 ■ 1 ■ 4 ■ 1 1 2 1 1 1 3 1 1 1 1 1 4 1 1 3 1 1 1 2 1 2 1 1 1 0 1 2 1 2 1 2 1 2
MTV Adria 1 15 ■ 2 ■ 2 ■ 1 ■ 2 1 1 1 3 1 1 1 2 1 1 1 2 1 1 1 0 1 2 1 2 1 1 1 3 1 0 1 2 1 3
Pink & Roll 1 15 ■ 1 ■ 2 ■ 1 ■ 2 1 2 1 1 1 1 1 2 1 1 1 1 1 2 1 0 1 2 1 2 1 2 1 2 1 2 1 1 1 1 1 2
FOOD NETWORK HD 1 15 ■ 1 ■ 2 ■ 1 ■ 2 1 2 1 0 ■ 3 1 0 1 2 1 1 1 1 1 2 1 2 1 1 1 0 1 3 1 2 1 2 1 1
IDJTV HD 1 15 ■ 2 ■ 1 ■ 0 ■ 2 1 2 1 2 ■ 2« 1 1 1 1 2 1 1 1 1 1 2 1 2 1 1 1 3 1 0 1 3 1 2 1 3 1 0
Kitchen TV 1 15 ■ 2 ■ 2 ■ 2 1 1 1 2 1 0 3 1 1 1 2 1 1 1 1 1 2 1 2 1 1 1 1 1 3 1 1 1 1 1 2
Other, <1.5% 1 45.5 ■ 48 ■ 42 ■ 44 ■ 46 23 ■ 4gH | n 30 ■ gU 55 1 49 1 39 33 p a il 1 47 1 44 1 28 1 35 58 1 50 1 48 1 39
None 1 11.5 ■ 11 ■ 12 ■ 14 ■ 11 3 ■ ^ ■ 03 3 I f ë l 20 1 12 1 10 4 1 14 1 12 4 1 28 100 3 1 5 1 9 18 1 21

How do you usually choose TV programs/shows that you are going to watch?
You kn o w in
ad van ce w h ich TV
progra m s/stati ons/sh
ow s you w ill w a tch
(you prefer)
37%
You ra n d o m ly
cha ng e TV
p ro g ra m s/sta tio n s
until you find
som e th in g w h ich
in te rests you
63 %
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.57 0.16 0.15 0.46 0.45 0.12 0.58 0.03
You randomly change TV
programs/stations until you find 1 63.1 1 65 1 65 1 61 1 66 1 62 1 52 1 64 1 65 1 64 1 64 1 60 1 62 1 65 1 59 1 64 1 64 1 58 1 61 100 1 65 1 70 1 66 1 62 1 56
something which interests you
You know in advance which TV
programs/stations/shows you will 1 36.9 1 35 1 35 1 39 1 34 1 38 1 48 1 36 1 35 1 36 1 36 1 40 1 38 1 35 1 41 1 36 1 36 1 42 1 39 1 35 1 30 1 34 1 38 44
watch (you prefer)
Total 100%

When thinking about specific TV programs/TV shows, which of them did you watch together with your child during the last
week? (SPONTANOEUS)
Series 10%
S po rts co m p e titio n s, g a m e s and sp o rts show s 7%
M usic show s 4%
M ovies 4%
E n te rta in m e n t show s 4%
N e w s/ in fo rm a tive / po litica l ta lk show 3%
Z vezde G randa 3%
D o cum e ntary, ed uca tion al, scie n tific 3%
Local series 3%
P ra kticn a zena 3%
M usic C o m p e titio n s 3%
C o o kin g show s 2%
Zadru ga , reality 2%
V ece sa Ivanom Ivanovicem 2%
T V S la ga lica , quiz 2%
M agazin In 2%
N ature, anim als 2%
A m i G show 1%
Q uizzes 1%
R e ality sho w 1%
Parovi, reality 1%
M orning pro gra m 1%
C artoons 1%

When thinking about specific TV programs/TV shows, which of them did you watch together with your child during the last
week? (SPONTANOEUS)
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
Elementary
er
9-11 years
s * ra
126 - 185
4-8 years
Over 185
Q. :=
College
Refusal
Female
s/foster
Center
fie ! <U o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o ?£
z 5 so w 5
2
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
Series | 9.6 ■ 7 ■ 9 13 ■ 3 13 28 10 1 5 16 ■ 7 ■ 6 ■ 7 ■ 9 11 1 6 50 19 10 1 5 ■ 7 ■ 7
Sports competitions, games and sports shows I 7.2 ■ 8 ■ 5 ■ 8 20 ■ 2 I 3 ■ 6 12 ■ 6 ■ 6 12 ■ 7 ■ 8 9 ■ 8 ■ 6 ■ 4 ■ 7 10 ■ 7 ■ 8
Music shows | 3.9 ■ 3 ■ 4 ■ 4 ■ 4 ■ 4 1 2 ■ 4 ■ 4 ■ 4 ■ 3 ■ 6 ■ 4 ■ 3 ■ 5 ■ 4 ■ 4 ■ 1 1 8 ■ 2 ■ 3 ■ 3 ■ 4 ■ 6
Movies I 3.5 ■ 3 ■ 3 ■ 4 ■ 4 ■ 3 1 2 ■ 4 ■ 4 ■ 2 ■ 4 ■ 5 ■ 3 ■ 5 ■ 2 ■ 4 ■ 4 ■ 4 ■ 1 ■ 2 ■ 6 ■ 6 ■ 3
Entertainment shows ■ 3.5 ■ 3 ■ 5 ■ 3 ■ 2 ■ 4 1 9 ■ 3 ■ 3 6 ■ 3 ■ 1 ■ 3 ■ 4 ■ 8 ■ 2 ■ 3 ■ 5 1 6 7 ■ 2 ■ 2 ■ 3 ■ 4
News/ informative/ political talk show | 3.0 ■ 3 ■ 3 ■ 3 ■ 2 1 2 ■ 3 ■ 3 ■ 5 ■ 2 ■ 2 ■ 3 ■ 3 ■ 3 ■ 3 ■ 3 ■ 2 ■ 4 ■ 3 ■ 5 ■ 2 ■ 2
Zvezde Granda ■ 3.0 ■ 3 ■ 3 ■ 3 ■ 1 ■ 4 11 ■ 3 ■ 2 ■ 6 ■ 2 ■ 2 ■ 4 5 ■ 2 ■ 3 ■ 4 1 6 ■ 6 ■ 2 ■ 3 ■ 3 ■ 1
Documentary, educational, scientific
Local series
I
I
2.7
2.6
■ 2 ■ 2 ■ 4 ■ 4 ■ 2 ■ 2 5 ■ 3 ■ 2 V ■ 3 ■ 2 ■ 2 ■ 3 ■ 3 ■ 1 ■ 1 ■ 2 ■ 1 ■ 4 5
■ 1 ■ 3 ■ 3 ■ 1 ■ 3 1 3 ■ 3 ■ 2 ■ 3 ■ 4 1 ■ 5 ■ 2 ■ 3 ■ 3 ■ 2 ■ 2 ■ 1 ■ 5 ■ 4 ■ 1
Prakticna zena I 2.5 ■ 2 ■ 3 ■ 2 ■ 1 ■ 3 1 3 ■ 3 ■ 6 ■ 1 ■ 1 ■ 2 ■ 3 ■ 6 ■ 1 ■ 2 ■ 5 1 3 5 ■ 2 ■ 2 ■ 1 ■ 2
Music Competitions I 2.5 ■ 3 ■ 2 ■ 2 ■ 1 ■ 3 1 2 ■ 3 ■ 4 ■ 2 ■ 2 ■ 2 ■ 3 ■ 2 ■ 3 ■ 2 ■ 3 1 8 ■ 0 ■ 4 5 ■ 1 ■ 2
Cooking shows ■ 2.3 ■ 1 ■ 3 ■ 2 ■ 1 ■ 3 1 2 ■ 2 ' ■ 2 ■ 3 ■ 1 ■ 3 ■ 1 ■ 2 ■ 2 ■ 2 ■ 3 1 3 ■ 2 ■ 2 ■ 2 ■ 3 ■ 2
Zadruga, reality I 2.1 ■ 2 ■ 3 ■ 2 ■ 0 ■ 3 1 5 ■ 2 ■ 1 ■ 3 ■ 2 ■ 0 ■ 1 ■ 2 ■ 2 1 3 ■ 4 ■ 1 ■ 3 ■ 2 ■ 1
Vece sa Ivanom Ivanovicem I 17 ■ 2 ■ 2 ■ 2 ■ 1 ■ 2 ■ 2 ■ 2 ■ 0 ■ 4 a ■ 2 ■ 2 ■ 1 ■ 0 ■ 1 ■ 3 ■ 5
TV Slagalica, quiz I 17 ■ 1 ■ 2 ■ 2 ■ 2 ■ 2 1 3 ■ 1 ■ 2 ■ 2 ■ 2 ■ 1 ■ 2 ■ 2 ■ 2 ■ 2 ■ 2 ■ 3 ■ 2 ■ 1 ■ 1 ■ 2 ■ 3
Magazin In I 17 ■ 2 ■ 2 ■ 1 ■ 1 ■ 2 ■ 2 ■ 0 ■ 3 ■ 1 ■ 0 ■ 1 ■ 2 ■ 2 ■ 2 ■ 2 ■ 2 1 3 ■ 3 ■ 4 ■ 1 ■ 1
Nature, animals I 15 ■ 2 ■ 2 ■ 1 ■ 1 ■ 2 ■ 1 ■ 3 ■ 2 ■ 1 ■ 2 ■ 2 ■ 1 ■ 1 ■ 2 ■ 1 ■ 1 1 8 ■ 1 ■ 1 ■ 3 ■ 2 ■ 0
Ami G show I 13 ■ 2 ■ 2 ■ 1 ■ 0 ■ 2 ■ 1 ■ 1 ■ 1 ■ 2 ■ 0 ■ 1 ■ 1 ■ 1 ■ 2 ■ 2 ■ 1 ■ 3 ■ 1 ■ 1 ■ 1
Quizzes I 13 ■ 1 ■ 1 ■ 2 ■ 1 ■ 2 1 2 ■ 1 ■ 2 ■ 2 ■ 1 ■ 0 ■ 2 ■ 1 ■ 1 ■ 1 ■ 2 ■ 1 ■ 2 ■ 1 ■ 1 ■ 2 ■ 1
Reality show I 12 ■ 1 ■ 2 ■ 0 ■ 2 ■ 0 2 ■ 0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 1 3 ■ 0 ■ 3 ■ 1 ■ 1 ■ 0
Parovi, reality I 1.1 ■ 1 ■ 1 ■ 2 ■ 0 ■ 1 1 2
■ 1 ■ 1 ■ 0 ■ 2 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 3 ■ 1 ■ 1 ■ 0
Morning program ■ 1.0 ■ 1 ■ 0 ■ 2 ■ 1 ■ 1 1 5
■ 1 ■ 1 ■ 2 ■ 0 ■ 0 ■ 1 ■ 2 ■ 1 ■ 1 ■ 2 ■ 2 ■ 2 ■ 0 ■ 1 ■ 0
Cartoons | 1.0 ■ 2 ■ 1 ■ 0 ■ 1 1 3
■ 1 ■ 1 ■ 2 ■ 1 ■ 1 ■ 1 ■ 2 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0
Humanitarian ■ 0.9 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1 1 5
■ 1 ■ 0 ■ 2 ■ 0 ■ 1 ■ 1 ■ 2 ■ 0 ■ 1 ■ 2 ■ 3 ■ 0 ■ 1
Talk shows | 0.9 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 1 6 ■ 0 ■ 3 ■ 0 ■ 1
Other TV channels ■ 0.5 ■ 0 ■ 1 ■ 1 ■ 0 ■ 0 ■ 1 ■ 0 ■ 1 ■ 0 ■ 1 ■ 1 ■ 1 ■ 0 ■ 0 ■ 2
Fashion/ celebrities ■ 0.4 ■ 1 ■ 0 ■ 0 ■ 1 ■ 0 ■ 1 ■ 1 ■ 0 ■ 0 ■ 1 ■ 0 ■ 0 ■ 1 ■ 1 ■ 0
Other I 3.1 ■ 5 ■ 2 ■ 2 ■ 4 ■ 3 1 2 ■ 3 ■ 4 ■ 4 ■ 4 ■ 1 ■ 3 ■ 3 ■ 3 ■ 3 ■ 3 ■ 5 1 6 ■ 4 ■ 2 ■ 4 ■ 5 ■ 1
No favourite TV program/ TV show, none 48.0 51 46 45 50 47 35 49 49 37 49 62 50 45 39 51 48 46 56 50 37 49 51 54 50
Don't know | 0.5 ■ 1 ■ 0 ■ 0 ■ 1 ■ 0 ■ 1 ■ ■ 0 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1 ■ 0
No answer ■ 3.2 ■ 2 6 ■ 2 ■ 3 ■ 4 ■ 3 ■ 5 ■ 5 ■ 3 ■ 4 ■ 1 ■ 2 ■ 4 ■ 3 ■ 5 ■ 3 ■ 5 ■ 1 ■ 6

How often does your child watch different kinds of video materials on YouTube? - Music video clips
N ever 19%
R arely 17%
O ften 19%
R e gu larly 9%
D o n 't know
I 1%
Gender:
C£ a:
Secondary or
o £ c c 3 3
12-17 years
<D <D C L r= O LO 00 00
Female
00 CN
.c Ü » ^ O »-
<Da
l S> j?
n i lo
.C
-e D S» o (D * (¡3 01
less
o <D O 0 | > 3 <D

TOst;
=> o O (f) >- CL 07 (0 5 O 00 203 O LU CC
N 1050 369 331 324 315 735 65 694 276 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.17 0.10 0.24 0.23
Never 19.0 20 19 31 18 18 24 19 12 17 22 19 22 1 6 15 17 21
Rarely 16.5 20 15 20 17 14 18 15 18 16 17 m o 17 16 19 25 13 19 21 17 13
From time to time 36.1 36 36 22 36 40 24 44 37 37 34 27 39 38 32 17 50 30 38 39 34 38
Often 18.5 15 20 18 20 15 24 14 20 18 18 19 18 18 18 36 | 50 17 20 20 13 21
Regularly 9.2 ■ 8 10 1 8 ■ 8 12 ■ 9 ■ 8 12 10 ■ 7 ■ 9 ■ 9 ■ 9 ■ 8 17 ■ 9 ■ 9 ■ 7 18 ■ 6
Don’t know 0.8 ■ 2 ■ 0 1 2 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1
Total 100%

How often does your child watch different kinds of video materials on YouTube? - Vloggers or YouTube personalities
N e ver 45%
R arely 12%
O ften 11%
R e gu larly 7%
D o n 't know 7%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.61 0.15 0.00 0.01 0.02 0.63 0.00
Never | 45.4 1 42 23 ■ 43 ■ 46 1 52 | 46 1 43 | 48 | 50 33 1 42 1 51 | 53 1 43 | 46 1 43 | 36 100 | 50 | 48 | 46 | 36 | 45
Rarely | 11.9 9 1 15 1 12 ■ 14 ■ 11 1 9 1 13 | 11 1 13 1 9 1 16 | 11 | 14 1 9 1 13 1 12 1 12 | 14 | 11 | 14 | 14 | 11 | 10
From time to time | 17.2 | 20 ■ 18 ■ 17 1 12 1 16 1 21 1 13 | 19 | 20 | 20 1 13 1 16 | 18 1 17 | 18 | 19 | 18 1 12 | 11 1 17 | 26
Often | 11.4 | 10 ■ 12 ■ 11 1 17 1 12 | 10 1 12 | 11 | 11 1 12 | 10 1 13 | 11 | 10 18 1 8 1 8 1 13 1 13 | 11 1 12
Regularly 1 7.0 1 8 ■ 6 ■ 8 1 2 1 6 11 1 5 1 6 1 12 1 8 1 5 ■ 4| 8 | 7 1 5 1 8 1 4 1 5 1 8 I 18 1 3
Don’t know 1 7.0 1 5 ■ 6 ■ 7 1 8 | 7 1 5 1 8 1 6 | 7 | 7 | 7 ■ 6n r | 7 1 4 | 14 1 9 1 8 1 8 1 6 ■ 4
Total 100%

How often does your child watch different kinds of video materials on YouTube? - ‘How - to’ videos or tutorials about
hobbies/ sports/ things your child interested in
R arely 12%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.75 0.73 0.00 0.01 0.03 1.00 0.02
Never 41.9 65 37 43 41 49 41 42 41 48 29 40 45 48 40 42 45 33 46 36 38 44 44
Rarely 12.0 12 11 12 11 12 11 13 12 13 ■ 9 15 11 14 ■ 8 13 12 13 17 11 15 16 12 ■ 8
From time to time 23.1 14 27 29 24 23 18 23 26 20 22 30 25 20 20 24 24 20 14 50 18 22 23 22 29
Often 11.4 5 14 17 10 12 1 9 12 11 13 11 10 14 ■ 8 10 12 11 10 17 50 10 16 10 11 11
Regularly ■ 5.0 1 ■ 6 7 ■ 6 ■ 5 1 2 ■ 5 ■ 6 ■ 4 ■ 5 ■ 6 ■ 5 ■ 4 ■ 4 ■ 5 ■ 5 ■ 5 1 6 ■ 4 ■ 4 ■ 6 ■ 6 ■ 4
Don’t know | 6.6 3 ■ 5 12 ■ 6 ■ 7 11 ■ 7 ■ 4 ■ 9 1 4| 8 ■ 6 ■ 8 ■ 9 ■ 6 ■ 6 ■ 7 14 ■ 7 ■ 7 ■ 4 ■ 4
Total 100%

How often does your child watch different kinds of video materials on YouTube? - Game tutorials/ walk - throughs/
watching people playing games
R arely 12 %
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
College
Refusal
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.72 0.47 0.00 0.08 0.81 0.99 0.11
Never 45.0 42 46 55 43 48 46 51 30 43 49 48 44 46 45 36 48 37 44 51 45
Rarely 12.4 n u n a 11 12 13 12 14 ■ 9 14 ■ 9 17 12 14 12 12 12 16 11 50 12 13 ■ 9 11
From time to time 20.0 25 21 22 19 15 20 21 19 18 26 21 17 19 21 20 20 22 20 17 19 20 24
Often 11.2 14 15 11 11 1 6 12 12 10 12 13 12 ■ 9 10 12 11 ■ 9 14 50 ■ 8 15 12 11 11
Regularly ■ 6.0 ■ 6 1 8 ■ 7 ■ 6 1 2 ■ 7 ■ 5 ■ 5 ■ 6 ■ 7 ■ 7 ■ 4 ■ 5 ■ 6 ■ 6 ■ 7 1 6 ■ 5 ■ 8 ■ 6 ■ 7 ■ 4
Don't know I 5.4 ■ 4 ■ 6 ■ 5 1 9 ■ 5 ■ 4 ■ 7 ■ 4 ■ 7 ■ 5 ■ 6 ■ 6 ■ 5 ■ 6 ■ 4 11 ■ 7 ■ 5 ■ 6 ■ 2 ■ 6
Total 100%

How often does your child watch different kinds of video materials on YouTube? - Cartoons
N e ver 21%
R arely 12%
O ften 22%
R e gu larly 19%
D o n 't know 1%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.03 0.00 0.00 0.00 0.02 0.92 0.00
Never 21.0 11 14 41 43 1 20 17 31 17 15 18 27 28 19 21 21 17 36 15 15 23 17
Rarely 11.7 7 ■ 9 19 14 11 1 6 13 ■ 9 11 11 14 11 13 10 12 12 ■ 8 14 11 17 10 ■ 9 11
From time to time 25.3 23 30 23 24 26 18 26 24 16 30 28 26 24 21 27 25 28 14 16 23 31 29 27
Often 21.5 25 29 23 21 20 19 29 20 20 25 24 18 19 22 21 23 25 50 17 24 19 21 26
Regularly 19.0 34 18 14 21 1 9 20 20 20 20 15 20 17 21 18 19 17 31 50 17 20 24 17 17
Don’t know I 13 ■ 1 ■ 0 3 ■ 3 ■ 1 1 3 ■ 1 ■ 1 ■ 2 ■ 0 ■ 2 ■ 1 ■ 2 ■ 1 ■ 1 ■ 1 ■ 1 ■ 3 ■ 1 ■ 1 ■ 1 ■ 1
I Total___________________________________________________________________________________ 100%

How often does your child watch different kinds of video materials on YouTube? - TV shows
N e ver 48%
R arely
O ften 5%
R e g u la rly 2%
D o n 't know
I 3%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
with children
o
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
'ÖÖ <D
Refusal
Female
s/foster
Center
Urban
South
s> j?
Other
North
Rural
Male
EUR
EUR
in
less
'c o o a)
=> O z >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.27 0.76 0.00 0.05 0.02 0.94 0.04
Never 48.0 66 44 35 42 50 60 47 46 55 50 34 45 54 57 45 48 47 47 50 56 39 43 56 47
Rarely 20.3 16 27 20 23 19 14 21 20 18 19 26 21 19 15 22 21 16 25 50 12 26 25 16 21
From time to time 22.5 12 22 32 25 21 17 22 25 18 24 25 25 18 21 23 23 22 17 22 26 22 17 25
Often | 5.0 ■ 3 ■ 5 ■ 6 ■ 5 ■ 5 1 3 ■ 5 ■ 4 ■ 4 ■ 4 8 ■ 5 ■ 6 ■ 4 ■ 5 ■ 4 ■ 8 1 6 ■ 6 ■ 4 ■ 6 ■ 7 ■ 3
Regularly I 1.7 ■ 1 ■ 1 ■ 2 ■ 2 ■ 2 1 2 ■ 2 ■ 1 ■ 2 ■ 1 ■ 3 ■ 2 ■ 1 ■ 1 ■ 2 ■ 2 ■ 2 1 3 ■ 2 ■ 1 ■ 1 ■ 4 ■ 1
Don’t know I 2.5 ■ 1 ■ 2 ■ 5 ■ 3 ■ 2 1 5 ■ 2 ■ 2 ■ 2 ■ 2 ■ 4 ■ 2 ■ 3 ■ 2 ■ 3 ■ 2 ■ 4 1 3 ■ 2 ■ 4 ■ 3 ■ 1 ■ 3
Total 100%

How often does your child watch different kinds of video materials on YouTube? - TV series
N e ver 53%
R arely 19%
O ften 7%
R e g u la rly
I 2%
D o n 't know
I 2%
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ (D aj
Elementary
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.02 0.02 0.00 0.02 0.00 0.33 0.02
Never | 52.8 1 74 ■ 51 35 ■ 69 ■ 49 ■ 58 63 » 541 35 ■ 49 H 59 63 ■ 49 1 52 1 52 1 61 100 ■ 61 | 46 | 49 | 62 | 48
Rarely | 19.3 | 14 | 26 | 19 25 ■ 17 1 6 | 20 | 22 1 15 1 16 | 32 | 19 | 20 1 13 | 22 | 20 1 16 | 14 11 1 21 1 25 | 14 | 23
From time to time | 17.1 7 1 17 1 27 ■ 17 ■ 17 | 14 | 19 1 13 1 13 | 20 | 18 | 19 | 14 1 13 | 19 | 18 | 14 1 17 1 15 | 22 1 15 1 15 | 18
Often 1 7.0 3 1 4 1 13 ■ 6 ■ 7 1 8 1 8 1 4 | 7 1 6 1 9 1 8 1 6 1 9 1 6 1 6 I 14 1 3 1 9 1 5 1 9 1 4 | 7
Regularly 1 17 1 1 1 1 1 3 ■ 2 ■ 2 1 2 1 1 1 1 1 1 1 3 1 2 1 1 1 1 1 2 1 2 1 1 1 3 1 2 1 2 1 1 1 3 1 1
Don’t know 1 2.1 1 1 1 1 3 ■ 3 ■ 2 1 3 1 2 1 1 1 2 1 1 1 4 1 2 1 2 1 1 1 2 1 2 1 3 1 3 1 1 1 3 1 1 1 2 1 3
Total 100%

How often does your child watch different kinds of video materials on YouTube? - Movies
N e ver 45%
R arely 15%
O ften 10 %
R e g u la rly 4%
D o n 't know
I 2%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ (D aj
Elementary
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.70 0.07 0.00 0 .30 0.30 1.00 0.01
Never | 45.0 1 72 | 44 19 ■ 41 ■ 47 63 1 43 | 46 ■ 55 | 46 29 | 39 | 55 | 56 | 41 | 45 1 43 1 47 100 | 54 | 39 1 42 1 47 1 43
Rarely | 15.0 1 15 | 18 1 13 ■ 16 ■ 15 1 6 1 16 1 15 | 14 1 13 20 1 15 1 16 1 12 1 16 1 16 1 12 | 14 1 9 1 17 | 22 1 15 1 13
From time to time | 24.7 8 I 29 1 37 ■ 26 ■ 24 1 12 1 24 | 28 16 1 27 31 29 I 17 16 | 28 1 24 | 28 | 19 | 23 | 29 1 21 | 22 | 28
Often | 10.3 3 1 6 1 21 ■ 11 ■ 10 1 12 | 11 1 8 | 10 | 10 | 11 1 12 | 7 | 11 | 10 | 10 1 12 | 11 | 11 1 9 | 11 | 7 1 12
Regularly | 3.5 1 1 1 2 | 7 ■ 4 ■ 3 1 2 1 4 1 3 1 3 1 3 1 6 1 4 1 3 1 4 1 3 1 4 1 3 1 3 1 3 1 3 1 3 | 7 1 2
Don’t know 1 15 1 1 1 1 1 3 ■ 1 ■ 2 1 5 1 2 1 0 1 2 1 0 1 3 1 1 1 3 1 2 1 1 1 1 1 2 1 6 1 1 1 2 1 1 1 1 1 2
Total 100%

How often does your child watch different kinds of video materials on YouTube? - Sports clips or videos
N ever 47%
R arely 15%
Often 10 %
R e gu larly 8%
D o n 't know 2%
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
University or
with children
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.23 0.11 0.00 0 . 32 0.96 0.01
Never 46.5 70 42 27 41 49 55 45 49 46 29 43 53 54 44 46 45 53 50 54 41 44 49 44
Rarely 15.4 11 19 16 19 14 1 6 17 15 14 26 15 16 10 17 16 15 14 8 18 23 11 16
From time to time 18.5 12 23 21 20 18 14 19 18 22 24 21 13 16 19 19 19 | 3 | 50 16 22 16 20 19
Often I 9.7 10 17 11 ■ 9 1 8 ■ 9 12 ■ 9 10 11 11 ■ 7 11 ■ 9 ■ 9 ■ 9 19 10 ■ 6 11 ■ 7 13
Regularly ■ 8.1 17 ■ 8 ■ 8 12 ■ 9 ■ 5 10 ■ 7 ■ 8 ■ 7 ■ 9 ■ 7 ■ 8 ■ 8 ■ 8 1 8 10 ■ 9 ■ 6 11 ■ 5
Don’t know | 1.8 1 1 1 1■ 3 ■ 2 ■ 2 1 5 ■ 2 ■ 1 ■ 2 ■ 1 ■ 3 ■ 1 ■ 2 ■ 2 ■ 2 ■ 1 ■ 4 1 3 ■ 1 ■ 3 ■ 1 ■ 1I I 3
Total 100%

How often does your child watch different kinds of video materials on YouTube? - Tutorials regarding school issues
(lessons, problem solving)
R arely 14%
R e gu larly 5%
D o n 't know 3%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
with children
o
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
'ÖÖ <D
Refusal
Female
s/foster
Center
Urban
South
s> j?
Other
North
Rural
Male
EUR
EUR
in
less
'c o o a)
=> O z >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.50 0.40 0.00 0.12 0.03 0.99 0.01
Never 45.1 71 26 47 44 52 44 45 45 | 51 | 32 43 49 50 43 45 47 33 50 48 41 44 48 44
Rarely 13.8 10 19 12 14 1 6 16 12 11 13 18 14 13 10 15 13 15 14 50 ■9 14 19 13 14
From time to time 22.7 11 27 25 22 17 22 26 20 22 28 23 22 19 24 24 17 25 20 21 19 25 27
Often 10.2 5 14 ■ 8 11 11 10 11 14 ■ 7 12 12 ■ 7 12 9 ■ 10 12 17 14 ■9 13 ■ 8 ■8
Regularly ■ 5.2 I 2 ■9 ■ 5 ■ 5 1 5 ■ 5 ■5 ■ 6 ■ 5 5 ■ ■ 5 ■ 5 ■ 4 6 ■ ■5 ■ 4 1 8 ■5 ■ 4 ■ 5 ■3
Don’t know I 3.0 1 5 ■ 3 ■ 3 1 9 ■ 3 ■1 ■ 3 ■ 2 5 ■ ■ 3 3 ■ 4 2 ■ ■ ■3 ■ 4 3 1 ■4 ■4 ■ 2 ■ 1 ■3
Total 100%

How often does your child watch different kinds of video materials on YouTube? - Table of frequency

And which of them are his/her most favorite ones?

C a rto on s 39%
M usic v id e o clips 11 %
S po rts clips o r v id eo s 10%
G am e tu to ria ls / w a lk -th ro u g h s / w a tch in g pe op le playing gam es 8%
‘H o w -to ’ v id e o s o r tu to ria ls ab o u t h o b b ie s/ s p o rts / th in g s you are

6%
inte rested in
V lo g g e rs o r Y o u T u b e p e rson alities 6%
M ovies 5%
T V series 2%
I
T u to ria ls regard ing scho ol issu es (le sson s, pro b le m so lvin g ) 2%
I
T V show s 2%
I
D o n ’t know 10%

And which of them are his/her most favorite ones?

Total Child's age ReGenmferit’s EducationStratum T
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2
<u =^
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
1 1
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369
331 324 315 735 65694 276 332 485 233 671 379 270 780 846 166 36 2 208216 174 261191
sig 0.00 0.57 0.20 0.04 0. 00 0.61 1.00 0.00
Cartoons | 39.0 1 72 | 36 6 ■ 38 ■ 39 | 29 | 38 1 43 | 39 1 42 | 33 | 38 | 40 | 41 | 38 | 40 1 34 | 36 100 | 32 | 39 | 44 | 40 | 39
Music video clips | 10.9 4 | 10 | 19 ■ 11 ■ 11 | 14 | 11 1 9 | 11 1 9 | 14 | 11 | 11 | 11 | 11 | 11 | 10 | 19 | 11 1 6 | 14 | 10 1 12
Sports clips or videos | 9.6 2 | 7 | 20 ■ 12 ■ 9 | 11 | 10 1 8 | 10 | 10 1 9 | 10 1 9 | 10 | 10 | 10 | 10 1 3 1 12 | 11 | 7 1 8 | 10
Game tutorials/ walk-throughs/ watching
1 7.5 1 4 11 1 8 1 7 1 5 1 9 1 6 1 5 1 7 12 1 9 1 5 1 7 1 8 1 7 1 8 1 11 1 6 1 11 1 9 1 7 1 5
people playing games 1 9
‘How-to' videos or tutorials about hobbies/
1 6.2 2 9 1 7 1 7 1 6 1 6 1 6 1 7 1 6 1 5 1 7 1 5 1 5 1 7 1 6 1 7 1 3 1 5 1 9 1 6 1 8 1 3
sports/ things you are interested in 1 5
Vloggers or YouTube personalities | 6.0 2 1 8 9 ■ 7 ■ 5 1 3 1 5 1 9 | 7 1 5 | 7 | 7 1 4 1 4 | 7 1 6 | 7 1 3 1 4 1 3 1 6 1 12 1 5
Movies | 5.0 1 1 3 1 12 ■ 4 ■ 5 1 5 1 5 1 5 1 3 | 7 1 4 1 5 1 5 1 4 1 6 1 5 | 7 1 6 1 5 8 1 3 1 3 1 6
TV series 1 2.4 1 1 1 1 1 6 ■ 2 ■ 3 1 3 1 2 1 2 1 2 1 2 1 2 1 3 1 2 1 3 1 2 1 2 1 3 1 3 1 1 1 1 1 3 1 3
Tutorials regarding school issues (lessons,
1 2.0 1 1 1 3 1 3
1 2
1 3 1 1 1 3 1 3 1 1 1 3 1 1 1 3 1 2 1 2 1 2 1 2 1 3 1 2 1 3 1 2 1 2 1 2
problem solving) 1 1
TV shows | 1.9 1 2 1 2 1 2 ■ 2 ■ 2 1 2 1 2 1 1 1 1 1 2 1 4 1 3 1 1 1 2 1 2 1 2 1 2 1 6 1 1 1 3 1 1 1 2 1 2
Don't know | 9.5 1 9 | 11 1 9 ■ 10 ■ 10 | 20 | 10 | 7 1 12 1 8 1 9 | 7 1 15 1 12 1 9 1 9 | 11 | 11 | 18 1 6 1 5 1 5 1 13
Total 100%

Does your child prefer to watch YouTube videos or TV programs on a TV set, or does he/she like them both the same?
D o n 't know
3%
P re fe r to w a tch
Y o u T u b e vid e o s
31%
Like both th e sam e

45%
P re fe r to w a tch T V
pro gra m s on T V set
21%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ (D aj
Elementary
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.78 0.10 0.07 0.30 0.01 0.02 0.02
Prefer to watch YouTube videos | 30.6 | 26 1 31 | 36 ■ 30 ■ 31 1 25 | 32 | 29 | 29 1 31 | 33 | 30 | 32 | 30 1 31 | 30 1 31 1 47 | 30 | | 35 1 31 1 31 | 26
Prefer to watch TV programs on TV set | 21.0 1 27 | 18 I 14 ■ 23 ■ 20 32 1 21 1 17 1 25 | 18 | 22 | 20 | 23 27 | 19 | 20 1 6 I 30 I 13 1 17 1 21 | 23
Like both the same | 45.1 | 44 1 47 | 45 ■ 45 ■ 45 | 40 | 44 1 51 1 43 | 49 | 40 1 47 1 42 | 39 1 47 1 47 1 37 | 44 100 1 37 | 49 | 49 | 45 | 46
Don’t know | 3.2 1 2 1 3 1 5 ■ 3 ■ 3 1 3 1 3 1 3 1 3 1 3 1 5 1 4 1 3 1 4 1 3 1 4 1 2 1 3 1 3 1 3 1 3 1 2 1 4
Total 100%

Select those options (maximum three) that you consider most important when recommending something to your child to
watch.
M akes he r/h im laugh /

57%
en te rta in s him /h er
H elps h im /h e r to learn a b o u t or
38%
find out new thin gs
R elaxes o r helps h im /h e r to rest 37%
M akes h im /h e r th in k 31%
G ives h im /h e r som e th in g to ta lk
22%
ab ou t w ith frien ds
Inspires h im /h e r to try
14%
som e th in g new o r diffe re n t
G ives h im /h e r som e th in g to ta lk
8%
ab ou t w ith fa m ily m em bers
D o nD t know 3%
Total Child's age ReGroncTent’s EducationStra
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
(D aj
Elementary
2
9-11 years
(D = (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
- 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
Makes her/him laugh / entertains him/her | 57.1 | 69 | 56 45 ■ 59 ■ 56 | 62 1 57 | 58 1 57 | 62 1 47 | 58 | 55 | 60 | 56 1 57 | 55 | 64 | 50 | 66 | 59 1 52 | 54 | 55
Helps him/her to learn about or find out new things | 38.0 | 36 1 37 | 41 ■ 35 ■ 39 1 37 | 38 | 39 | 50 1 31 1 37 | 40 1 43 | 36 | 39 | 36 | 33 100 | 44 | 45 | 39 | 33 | 30
Relaxes or helps him/her to rest | 36.6 | 30 | 40 | 41 ■ 35 ■ 37 | 22 1 37 | 39 27 | 39 | 40 1 31 26 | 40 | 36 | 38 | 44 | 50 23 | 33 45 1 43 | 39
Makes him/her think | 31.0 | 32 | 32 | 29 ■ 30 ■ 32 | 23 | 32 | 33 39 1 25 | 33 | 28 | 36 1 31 1 31 1 31 | 30 | 36 | 50 1 27 1 31 1 42 | 32 1 25
Gives him/her something to talk about with friends | 22.1 13 1 25 ■ 23 ■ 21 | 28 | 22 | 20 ■ 21 | 23 1 21 1 21 1 24 | 23 | 22 1 21 1 24 1 31 | 23 1 21 1 25 1 21 | 20
Inspires him/her to try something new or different | 13.6 8 1 17 S S ■ 12 ■ 14 1 5 1 12 1 21 | 10 18 | 11 | 14 1 13 | 11 | 14 1 15 1 8 1 17 1 13 | 10 1 12 I 22 1 12
Gives him/her something to talk about with family
1 7.5 1 6 1 8 1 10 1 7 1 11 1 7 1 7 1 7 1 8 1 7 1 7 1 8 1 10 1 7 1 8 1 5 1 6 1 7 1 9 1 9 1 7 1 6
members 1 8
Don't know 1 2.5 1 1 1 2 5 ■ 4 ■ 2 1 5 1 2 1 3 1 2 1 2 5 1 2 1 3 1 1 1 3 1 3 1 2 1 2 1 2 1 2 1 5 1 2

How important is it that your child can watch things that include ...? - Children of the age of your child
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
21) :=
^
9-11 years
<
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 191 216 174 261
sig 0.01 0.28 0.71 0.00 0 . 32 0.30 0.20 0.00
Important 59.5 63 61 52 56 61 63 60 57 73 57 45 56 65 69 56 58 68 56 50 71 60 56 52 58
Not important 24.9 21 22 32 28 24 26 24 27 17 26 33 27 21 22 26 26 20 19 20 21 29 37 20
Neither 15.6 16 16 16 16 16 11 16 16 9 17 22 17 14 10 18 16 12 25 50 10 19 15 11 21
Total 10(3%

How important is it that your child can watch things that include ...? - Children who look like your child
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Yes
o
z
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.67 0.79 0.27 0.00 0.12 0. 03 0.01 0.03
Important 42.9 42 45 40 42 43 48 45 38 46 40 44 41 46 47 42 41 | 54 | 36 50 49 41 44 40 41
Not important 38.8 39 37 42 40 38 32 37 43 42 40 32 41 35 40 38 41 | 29 | 31 39 39 38 45 35
Neither 18.4 19 18 19 18 19 20 18 19 12 20 24 18 19 13 20 18 17 | 33 50 12 20 19 14 24
Total 100%

How important is it that your child can watch things that include ...? - Children who do not look like your child (other
gender, nationalities, children with disabilities, etc.)
N e ith e r
22%
Im p o rta n t
39%
N o t im p o rta n t
39%
Total Child's age ReGenmferit’s EducationStratum Type Paid job Type of household HH income per HH member
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
Elementary
2) :=
^ e
r e
9-11 years
(1 (Ü ~o
126 - 185
4-8 years
Over 185
Q. :=
College
Refusal
Female
s/foster
Center S, 1 <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o ?£
z 1 1 W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 216 191
174 261
sig 0.17 0.00 0.47 0.42 0.43 0.78 0.01 0.04
Important | 38.6 1 34 1 42 | 39 ■ 41 1 42 | 39 1 37 | 39 | 39 | 36 | 39 | 39 | 40 | 38 | 38 | 45 | 28 100 | 41 | 36 1 37 | 41 | 38
Not important | 39.4 1 42 | 35 | 41 47 ■ 36 1 31 | 39 1 42 1 42 1 37 | 40 | 41 1 37 | 38 | 40 1 42 | 28 | 36 | 38 | 39 1 43 | 46 1 34
Neither | 22.0 1 24 1 24 | 20 ■ 20 ■ 23 | 28 | 22 | 20 | 19 1 24 | 23 1 21 1 24 1 21 | 22 | 20 | 28 | 36 1 21 1 25 | 20 1 13 | 28
Total 100%

How important is it that your child can watch things that include ...? - Children doing the same sort of things that your child
does
Total Child's age ReGroncTent’s EducationStratum Type Paidjob Type
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ~^
9-11 years
(D
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.28 0.04 0.05 0.03 0.37 0.24 0.04
Important 50.2 48 54 47 47 52 58 52 44 55 47 51 49 53 53 49 48 61 50 50 54 49 51 52 46
Not important 30.0 31 27 34 36 28 31 28 35 31 30 28 31 28 31 30 32 22 19 32 23 30 37 29
Neither 19.8 21 19 20 18 21 11 20 21 14 23 21 20 19 16 21 20 17 31 50 14 28 19 11 25
Total 100%

How important is it that your child can watch things that include ...? - Children who are different from your child in any way
(physical or psychological characteristics, knowledge, skills, attitudes
N e ith e r
22%
Im p o rta n t
43%
35%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
r
o c c
12-17 years
Elementary
2) :=
^ e
r e
9-11 years
yt (1 (Ü ~o
126 - 185
4-8 years
Over 185
'ÖÖ <D Q. :=
Refusal
Female
s/foster
Center S, 1 <1) o
Urban
South
Other
Sjj j?
North
Rural
Male
EUR
EUR
less
Ces
'c o o ?£
=> O z 1 1 W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 216 191
174 261
sig 0.61 0. 03 0.80 0.03 0.31 0.28 0.07 0.01
Important | 43.0 | 41 | 46 | 41 ■ 38 ■ 45 1 42 | 44 | 40 | 45 1 43 | 40 1 43 1 43 | 46 1 42 1 42 1 51 | 33 100 | 49 1 42 1 43 1 43 | 39
Not important | 35.4 | 36 1 34 1 37 ■ 41 ■ 33 1 37 1 34 | 38 | 39 | 33 | 35 1 37 | 33 | 36 | 35 1 37 1 27 1 31 | 33 | 29 | 38 | 44 1 34
Neither | 21.5 | 23 | 20 | 22 ■ 21 ■ 22 | 22 | 22 | 22 1 16 1 24 1 25 | 20 1 24 | 18 | 23 1 21 | 22 | 36 | 18 28 | 20 1 13 | 26
Total 100%

How important is it that your child can watch things that include ...? - Children who live in the same country or part of the
country as your child
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Yes
o
z
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.18 0.15 0.20 0.03 0.08 0.06 Hi 0.01 0.00
Important 43.0 40 45 42 40 44 52 44 39 45 42 42 40 47 48 41 41 54 | 33 50 48 41 43 43 41
Not important 36.2 39 31 39 41 34 35 35 39 39 34 36 38 33 36 36 38 28 28 38 30 39 44 32
Neither 20.9 21 23 19 19 21 12 21 22 15 25 21 21 20 16 22 21 50 14 29 18 13 27
Total 100%

How important is it that your child can watch things that include ...? - Children doing different sort of things from what your
child does
N e ith e r
22%
Im p o rta n t
41 %
37%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
Elementary
2) :=
^ e
r e
9-11 years
(1 03 "O
126 - 185
4-8 years
Over 185
Q. 7=
College
Refusal
Female
s/foster
Center S, 1 <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o ?£
z 1 1 W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 216 174 191 261
sig 0.74 0.00 0.22 0.05 0.38 0.70 0.02 0.00
Important | 40.8 | 38 1 42 | 41 ■ 43 | 46 1 42 | 35 | 44 | 38 1 42 | 39 | 44 1 42 | 40 | 39 52 | 36 100 | 44 | 40 | 44 1 43 | 35
Not important | 37.0 | 38 | 35 | 39 45 ■ 34 1 37 | 36 | 40 | 40 | 36 | 35 | 38 | 36 | 38 1 37 | 39 | 28 | 28 | 39 | 28 | 38 1 42 | 38
Neither | 22.2 1 24 | 23 1 21 ■ 20 ■ 23 1 17 | 22 ■ 25 B 17 1 25 1 24 | 23 1 21 | 20 | 23 | 22 | 20 | 36 1 17 | 32 | 19 1 16 | 26
Total 100%

In your opinion, how important is it that your child can watch things that include...? - Table of frequency
Children of the age of your child

Children who look like your child
Children who do not look like your child (other gender, nationalities, children with disabilities, etc.)
Children doing the same sort of things that your child does
Children who are different from your child in any way (physical or psychological characteristics, knowledge, skills, attitudes
Children who live in the same country or part of the country as your child
Children doing different sort of things from what your child does

Where can your child watch more programs or videos/video materials with...? - Children of the age of your child
On TV
On the in te rn e t
76%
Gender:
Respondent’s
R cr
o re tn n U U
ry y ar wret lyi r
e e E E
t
a /c w th m i ra rd 5 5
a tn p il o 5 8 00
e e /n
st r t stCeT)^T
e O le c
h 8 (N T—
y m vi e
l h te th rn
e tso r
e 6
- R re R
el n
i lo tr tn tu g
iln tc
ih h
es o e o e
lo e
^4
-
8
9 lE e
S le UC C S R >-
a p f//s j 8
pE o i
S iw 8
1 1
2 E vOUE
2 U
R
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261

Where can your child watch more programs or videos/video materials with...? - Children who look like your child
On TV
Gender:
Respondent’s
a; c c C£ cz
O 3 3
12-17 years
03 2 <D a)
9-11 years
LU LU
o (D rzz
(Ü ~o 5 5
4-8 years
.23 0 8 8
c ~ £
(D (ü CL : = LO
Female
<D 00 CN T—
.c Q) .c IS g>M to -§
e
la
l £ > = -e c D e
r t
o (Ü ÛÎ
Q) (fi C o o Q) o <D S» o thOt L > ZD (D
(D (Ü j 8 CM ^
LU (f) ® 3 O O (f) >- CL CO O tt> 5 3 00 T- LU O LU C£
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191
216 174 261
sig 0.00 0.53 0.00 0.01 0.12 0.01
On TV | 21.3 | 30 | 20 ■ 23 ■ 21 | 19 1 26 1 27 | 19 | 20 | 28 1 17 29 I 23 1 21 1 17 1 17
On the internet | 78.7 I 70 | 80 87 ■ 77 ■ 79 | 81 | | 74 | | 73 | 81 | 80 1 72 | 83 100 | | 71 | | 77 1 79 | 83 | 83
Total 100%

Where can your child watch more programs or videos/video materials with...? - Children who do not look like your child
(other gender, nationalities, children with disabilities, etc.)
On TV
78 %
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
21) :=
^
9-11 years
<
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
N 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 216 191
174 261
sig 0.00 0.95 0.09 0.00 0.03 0 .31 0.09 0.00
On TV | 21.7 | 29 1 17 1 17 ■ 22 ■ 22 | 29 | 22 | 18 I 29 1 17 1 21 | 20 1 25 28 | 20 | 20 29 1 25 | 32 1 24 | 22 1 21 13
On the internet | 78.3 1 71 | 83 | 83 ■ 78 ■ 78 1 71 1 78 | 82 1 71 | 83 1 79 | 80 1 75 1 72 | 80 | 80 1 71 1 75 100 | 68 | | 76 1 78 1 79 » 7
Total 100%

Where can your child watch more programs or videos/video materials with...? - Children doing the same sort of things that
your child does
On TV
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
tn n
University or
12-17 years
Elementary
21) :=
^ e r e
9-11 years
< (Ü ~o
126 - 185
4-8 years
Over 185
Q. :=
College
Refusal
Female
s/foster
Center y <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
g ih
iln tc
less
Ces
o
N 11 W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 216 191
174 261
sig 0.00 0.63 0.01 0.03 0.04 0 .31 0.17 0.03
On TV | 21.9 | 31 | 20 | 13 ■ 21 ■ 22 35 | 22 | 18 1 27 | 19 | 20 | 20 1 25 28 | 20 1 21 | 28 1 17 29 | 20 25 1 17 | 18
On the internet | 78.1 | 80 1 87 ■ 79 ■ 78 | 65 1 78 | 82 1 73 | 81 | 80 | 80 1 75 1 72 | 80 1 79 1 72 | 83 100 1 71 | 80 1 75 | 83 | 82
Total 100%

Where can your child watch more programs or videos/video materials with...? - Children who are different from your child
in any way (physical or psychological characteristics, knowledge, skills, attitudes
On TV
Gender:
Respondent’s
CĆ CĆ
o e
r nn 3 3
a 2* a
r 2 ^
Q) i=
e
r e LU LU
e t
a r
a o (Ü ~o 5 5
tn ■a £ £ CL : = 8 8
e n / nst ret le h c a
s
a?
7
£le o o </>
es no
tr
o e o D
s
e
lo
en
r tso g ih
iln tc
e
2
1
aj CĆ
> Z)
lI3
<D
(Ü CL
9 LU (f) ® 3 O O (f) CĆ >- CL (f) tt> Ž 3 O LU CĆ.
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.16 0.04 0.00 0.00 0.03 0.12
On TV 20.2 18 23 19 1 29 1 21 M S 26 1 15 ■ ¡ 3 1 1 17 1 26 1 25 1 19 1 19 1 27 1 17
On the internet 79.8 II 74 II 82 86 77 81 1 71 1 79 1 84 I I 74 I I 85 I I 76 1 83 I I 74 I I 75 1 81 1 81 I I 73 I I 83 100
Total 100%

Where can your child watch more programs or videos/video materials with...? - Children who live in the same country or
part of the country as your child
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
tn n
University or
12-17 years
Elementary
21) :=
^ e r e
9-11 years
< (Ü ~o
126 - 185
4-8 years
Over 185
Q. :=
College
Refusal
Female
s/foster
Center y <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
g ih
iln tc
less
Ces
o
N 1 1 W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 216 191
174 261
sig 0.94 0.00 0.34 0.05 0.01 0.18 0.06
On TV | 25.2 | 33 | 23 ■ 25 ■ 25 | 32 | 28 16 I 28 1 24 1 25 | 23 | 29 31 | 23 1 24 | 32 | 28 1 31 | 26 1 27 1 21 1 21
On the internet | 74.8 1 67 1 77 81 ■ 75 ■ 75 | 68 1 72 1 84 | | 72 1 76 1 75 1 77 1 71 1 69 1 77 1 76 | 68 1 72 100 | 69 1 74 1 73 1 79 1 79
Total 100%

Where can your child watch more programs or videos/video materials with...? - Children doing different sort of things from
what your child does
On TV
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
21) :=
^
9-11 years
<
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
N 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 216 191
174 261
sig 0.00 0.96 0.00 0.00 0.00 0.03 0.33 0.00
On TV | 19.0 | 26 1 17 12 ■ 19 ■ 19 31 | 19 1 13 I 26 1 14 | 19 1 15 I 26 | 23 1 17 | 18 1 24 1 17 | 28 1 16 | 19 | 18 | 14
On the internet | 81.0 1 74 | 83 ■ 88 ■ 81 ■ 81 | 69 | 81 1 87 ■ 74 1 86 | 81 | 85 1 74 1 77 | 83 | 82 ■ 76 | 83 100 1 72 | 84 | 81 | 82 | 86
Total 100%

Where can your child watch more programs or videos/video materials with...? - Table of frequency
internet
On the
On TV
Total
z
Children of the age of your child 1050 23.9 76.1
Children who look like your child 1050 21.3 78.7
Children who do not look like your child (other gender, nationalities, children with disabilities, etc.) 1050 21.7 78.3
Children doing the same sort of things that your child does 1050 21.9 78.1
Children who are different from your child in any way (physical or psychological characteristics, knowledge, skills, attitudes 1050 20.2 79.8
Children who live in the same country or part of the country as your child 1050 25.2 74.8
Children doing different sort of things from what your child does 1050 19.0 81.0

Do you agree or disagree that...? - Your child finds hard to control his/her screen time
N e ith e r
9%
61%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^
Elementary
e
r
9-11 years
<1) := ra
126 - 185
4-8 years
Over 185
CL:=
College
Refusal
Female
s/foster
Center
y <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o ?£
N 1 1 W 5
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.63 0.86 0.67 0.00 0.57 0.19 0.88 0.08
Agree 30.5 28 33 29 31 30 34 30 32 39 24 33 32 28 34 29 30 33 22 50 38 33 32 27 24
Disagree 61.0 62 60 62 60 61 57 61 62 54 66 61 60 63 56 63 61 57 67 50 55 57 61 65 66
Neither ■ 8.6 ■ 9 ■ 7 ■ 9 ■ 9 ■ 8 1 9 ■ 9 ■ 7 ■ 8 10 ■ 7 ■ 8 ■ 9 ■ 9 ■ 8 ■ 8 10 11 ■ 8 10 ■ 7 ■ 8 10
| Total 100%

Do you agree or disagree th a t.? - Your child has a good balance between screen time and doing other things
N e ith e r
8%
D is a g re e
27%
A gree
65%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^
Elementary
e
r
9-11 years
<1) := ra
126 - 185
4-8 years
Over 185
CL:=
College
Refusal
Female
s/foster
Center
y <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o ?£
N 1 1 W 5
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.52 0.91 0.68 0.56 0 .31 0.82 0.03
Agree 65.2 68 64 63 65 65 57 66 64 57 71 66 65 65 60 67 66 62 56 50 58 65 66 70 67
Disagree 27.1 24 28 30 28 27 29 26 29 36 21 27 28 26 28 27 26 30 36 50 32 29 27 27 22
Neither I 7.6 ■ 8 ■ 8 ■ 7 ■ 7 ■ 8 14 ■ 8 ■ 6 ■ 7 ■ 8 ■ 7 ■ 7 ■ 9 11 ■ 6 ■ 8 ■ 8 1 8 10 ■ 6 ■ 7 ■ 3 11
| Total 100%

What is the current situation in your household regarding reality programs/shows?

W e (p a re n ts ) w a tch re a lity s h o w s , b u t w e do not

14%
a llo w o u r ch ild to w a tch th e m
W e (p a re n ts ) w a tch re a lity s h o w s to g e th e r w ith o u r

child I 6%
My child w a tc h e s re a lity s h o w s a lo n e
I 3%
My ch ild d o e s n o t w a tch re a lity s h o w s , b e c a u s e

17%
h e /s h e is n o t in te re s te d in the m
My w a tc h e s re a lity s h o w s w ith o th e r m e m b e rs of
2%
the fa m ily
N o o n e in th e h o u s e h o ld w a tc h e s re a lity s h o w s 59%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z I 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.00 0.00 0.00 0.26 0.20 0.69 0.06
We (parents) watch reality shows, but we do not
1 13.8 1 16 1 17 8 1 10 1 14 1 15 1 10 1 13 1 16 1 10 1 13 1 16 1 14 1 14 1 14 1 14 1 3 1 15 1 16 1 16 1 14 1 10
allow our child to watch them 1 16
We (parents) watch reality shows together with
1 5.5 1 4 1 3 8 1 11 1 6 1 3 1 6 1 4 1 8 1 5 1 6 1 7 1 5 1 5 1 9 1 3 1 4 1 7 1 7 1 6 1 4
our child 1 4 1 6
My child watches reality shows alone 1 2.7 1 2 1 2 1 2 ■ 3 ■ 3 1 2 1 4 1 9 1 3 1 1 1 1 1 3 1 2 1 7 1 3 1 1 1 3 ■ 5 1 6
My child does not watch reality shows, because
1 17.0 1 13 1 17 1 21 1 19 1 26 1 19 1 17 1 19 1 12 1 18 1 16 1 20 1 16 1 16 1 18 1 28 1 19 1 15 1 19 1 11 1 20
he/she is not interested in them 1 13
My watches reality shows with other members of
1 1.7 1 1 1 1 3 1 2 1 2
1 2 1 2 1 2 1 2 1 1 1 2 1 2 1 2 1 1 1 8 1 1 1 2 1 0 1 2 1 3
the family 1 1 1 2 1 1
No one in the household watches reality shows 1 59.3 1 63 1 60 1 56 69 ■ 55 1 46 1 54 1 75 1 61 1 58 1 60 1 59 1 60 1 55 1 61 1 61 1 51 1 56 100 1 60 1 58 1 53 1 61 1 64
Total 100%

There are a lot of different TV contests in which children are participating (singing, acting, dancing). What is your opinion
regarding that kind of contests?
I w o u ld not send m y
child to th a t kind o f
co n te st to receive
exp erts' critic,
b e c a u s e I th in k th a t
it is be tte r to go to
48%
Total Child's age ReGroncTent’s EducationStratum Ty
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
(D aj
Elementary
2 ^
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ 0-7=
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D ?£
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.04 0.17 0.43 0.00 0.56 0.00 0.94 0.00
I would send my child to that kind of
1 52.1 1 47 1 56 1 55 1 49 1 53 1 60 1 52 1 51 1 65 1 46 1 45 1 51 1 53 1 49 1 52 1 52 1 47 63 1 57 1 50 1 48 1 45
contest to receive experts’ critic
I would not send my child to that kind of É
contest to receive experts’ critic, 1 47.9 1 53 1 44 1 45 1 51 1 47 1 40 1 48 1 49 35 1 54 1 55 1 49 1 47 1 39 1 51 1 48 1 48 1 53 100 1 38 1 43 1 50 1 52 1 55
because I think that it is better to go to m m
Total 100%

Do you think that there i s . ?

M uch m ore TV
p ro g ra m s/co n te n ts/s
how s sp e cia lly
E qual a m o u n t o f TV pro du ced fo r boys
p ro g ra m s/co n te n ts/s 6%
how s p ro du ced fo r
M uch m ore TV
boys and girls
p ro g ra m s/co n te n ts/s
88%
how s sp e cia lly
pro du ced fo r girls
6%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ oj aj
Elementary
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
c £ Q.:=
Refusal
College
Female
s/foster
Center
S>i 2 2
o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.53 0.74 0.10 0.00 0. 30 0.42 0.02 0.04
Much more TV
programs/contents/shows specially 1 5.6 1 6 1 7 1 5 1 9 1 6 1 4 1 7 1 6 1 3 1 5 1 7 1 4 1 6 1 6 1 7 1 3 1 6 1 5 1 6 1 6 1 5
1 6 1 5
produced for boys
Much more TV
programs/contents/shows specially 1 6.2 1 7 1 5 1 5 1 3 1 7 1 3 2 1 5 1 15 1 8 1 3 1 6 1 6 1 5 1 13 1 6 1 4 1 7 1 9 1 10 1 3
1 6 1 6
produced for girls
Equal amount of TV
programs/contents/shows produced 1 88.2 1 88 1 89 1 91 1 88 1 88 1 88 1 87 1 93 1 91 1 89 1 82 1 88 1 89 1 90 1 88 1 89 1 81 1 92 100 1 90 1 88 1 84 1 84 1 93
for boys and girls
Total 100%

Do you agree that media contents produced for children - T2B (4+5)
O ften pro m ote s te re o typ e s a b o u t w o m e n 's role in

th e house and in so cie ty (d e p e n d a b le , weak,
in s e c u re ...)
O ften e m p h a size m a le 's im a ge as su p e rh e ro

43%
(strong, d e t e r m in e d . )
O ften in stiga te vio le n ce as a w a y o f p ro blem solving

e s p e c ia lly w ith in s u p e r - hero storie s like 39%
S pide rm an, B atm an, etc.
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D =
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
Often promote stereotypes about women’s
role in the house and in society 25.2 23 27 26 15 30 32 26 22 23 26 26 26 24 30 24 23 34 31 50 28 25 28 22 23
(dependable, weak, in s e c u re .)
Often emphasize male’s image as
43.4 43 47 40 36 47 52 46 35 39 47 41 45 41 45 43 42 51 44 50 40 42 54 43 39
superhero (strong, de te rm in e d .)
Often instigate violence as a way of
problem solving especially within super - 39.3 39 40 39 31 43 43 40 35 39 41 35 38 41 44 38 37 49 42 50 36 43 44 39 36
hero stories like Spiderman, Batman, etc.
Often impose gender inequality 28.8 28 26 31 25 30 31 29 26 28 27 33 29 28 33 27 27 37 33 50 30 29 31 22 30

Do you agree that media contents produced for children - B2B (1+2)
O ften pro m ote s te re o typ e s a b o u t w o m e n 's role in

th e house and in so cie ty (d e p e n d a b le , weak,
in s e c u r e . )
O ften e m p h a size m a le 's im a ge as su p e rh e ro

23%

e s p e c ia lly w ith in s u p e r - hero storie s like 23%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D =
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
Often promote stereotypes about women’s
role in the house and in society 32.8 38 28 31 42 29 35 28 43 31 34 33 33 32 30 34 34 27 31 50 31 26 30 43 34
Often emphasize male’s image as
23.0 24 19 24 32 19 18 20 31 26 20 25 23 22 24 23 24 17 28 50 26 24 14 25 26
problem solving especially within super - 23.4 25 20 24 27 22 20 22 28 24 21 27 24 23 22 24 24 18 33 50 27 19 20 31 21
Often impose gender inequality 31.0 32 29 32 38 28 15 30 37 27 33 32 32 29 27 32 33 20 33 50 30 26 30 44 28

Do you agree that media contents produced for children - Average marks
O ften pro m ote s te re o typ e s a b o u t w o m e n ’s role in

th e house and in so cie ty (d e p e n d a b le , weak, 2.8
in s e c u r e . )
O ften e m p h a size m a le ’s im a ge as su p e rh e ro
3.3

e s p e c ia lly w ith in s u p e r - hero storie s like 3.3
O ften im p ose g e n d e r in eq uality 2.9
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
with children
o
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
'« <D
Refusal
Female
s/foster
Center
rfi ^
Urban
South
Other
North
Rural
>
Male
EUR
EUR
in
less
'c Ö o <D
=> O z >-
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
Often promote stereotypes about
women's role in the house and in society 2.8 2.9 2.5 3.0 2.9 2.9 2.6 2.8 2.9 2.8 2.8 2.8 3.0 2.8 2.8 3.1 3.0 3.0 2.9 2.9 3.0 2.6 2.7
Often emphasize male's image as
3.3 3.3 3.3 3.0 3.5 3.6 3.4 3.0 3.2 3.5 3.2 3.3 3.3 3.4 3.3 3.6 3.3 3.0 3.3 3.3 3.6 3.2 3.2
problem solving especially within super - 3.3 3.2 3.3 3.3 3.0 3.4 3.4 3.3 3.1 3.3 3.3 3.1 3.2 3.3 3.4 3.2 3.6 3.1 3.0 3.1 3.4 3. 3.1 3.2
Often impose gender inequality 2.9 2.9 2.9 2.9 2.7 3.3 3.0 2.8 3.0 2.9 2.9 2.9 3.0 | 3.1 2.9 2.9 3.3 3.0 2.5 3.0 3.1 3.0 2.6 3.0

RESEARCH ABOUT PARENTS' MEDIA CONSUMPTION IN MONTENEGRO - CONTENT_______________________________________________________ October 2018
Do you agree that media contents produced for children - Table of frequency
1 - Strongly
5 - Strongly
Don’t know
disagree
agree
Total
z CS| CO
Often promote stereotypes about women’s role in the house and in society (dependable, weak, in se cu re .) 1050 18.7 14.1 29.4 12.6
Often emphasize male’s image as superhero (strong, d e term in ed.) 1050 12.9 10.1 r 24.7 | 9.0
100%
Often instigate violence as a way of problem solving especially within super - hero stories like Spiderman, Batman, etc. 1050 12.4 11.0 28.2 19.7 | 9.0
Often impose gender inequality 1050 17.0 14.0 27.3 15.2

Do you agree that media contents produced for children - Often promote stereotypes about women’s role in the house and
in society (dependable, weak, insecure...)
1 - S tro n g ly disag ree 19%
5 - S tro n g ly agree 12%
Total Child's age ReGenmferit’s EducationStratum Type Paidjob T
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
University or
with children
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.31 0.00 0.00 0.00 0.82 0.00 0.12
1 - Strongly disagree 18.7 22 14 19 25 16 22 | 15 28 20 17 20 19 18 22 18 19 19 17 23 13 | 12 20
2. 14.1 16 14 12 16 13 14 14 16 12 16 13 14 14 8 16 15 ■ 8 14 50 ■ 9 13 19 23 10
3. 29.4 28 31 30 33 28 17 33 23 27 32 27 30 29 24 31 31 22 25 22 36 34 26 29
4. 13.4 13 14 13 ■ 9 15 12 15 10 11 12 20 14 13 11 14 13 16 17 50 12 15 17 13 11
5 - Strongly agree 11.8 10 13 13 6 14 20 11 12 12 14 ■ 6 12 11 19 ■ 9 11 14 17 10 11 ■ 9 12
Don’t know 12.6 11 13 13 10 14 15 13 12 18 ■ 8 14 11 15 16 11 11 14 18 13 ■ 8 10 13
Total 100%

Do you agree that media contents produced for children - Often emphasize male’s image as superhero (strong,
determined...)
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.38 0.00 0.00 0.00 0.29 0 .i00 0.23 0.00
1 - Strongly disagree 12.9 15 10 12 18 10 12 10 21 14 11 14 14 11 16 12 13 13 11 16 ■ 9 1 4 16
2. 10.1 10 ■ 9 12 14 ■ 8 1 6 10 11 12 ■ 8 12 10 11 ■ 9 11 11 ■ 4 17 50 10 15 10 ■ 9 ■ 8
3. 24.7 25 26 25 24 25 22 25 24 20 28 23 24 27 20 26 26 19 22 21 25 27 26 25
4. 21.3 23 21 18 22 21 18 24 16 17 21 28 21 21 15 23 21 22 22 50 16 21 30 24 17
5 - Strongly agree 22.1 20 25 22 14 26 34 22 18 22 13 24 19 30 19 21 29 22 24 21 24 20 22
Don’t know | 9.0 ■ 8 ■ 8 11 ■ 8 ■ 9 1 8 ■ 9 10 14 5 11 ■ 8 11 11 ■ 8 ■ 8 14 1 6 13 ■ 9 ■ 6 ■ 6 10
Total 100%

Do you agree that media contents produced for children - Often instigate violence as a way of problem solving especially
within super - hero stories like Spiderman, Batman, etc.
1 - S tro n g ly disag ree 12 %
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.70 0.00 0.03 0.00 0.58 0.58 0.00
1 - Strongly disagree 12.4 14 10 11 16 11 15 10 18 14 10 15 13 12 15 12 13 ■ 8 14 13
2. 11.0 11 10 13 11 11 1 5 13 ■ 9 11 11 12 11 11 ■ 7 12 11 10 19 50 ■ 9 13 13 13 ■ 8
3. 28.2 28 31 26 34 26 26 29 28 22 32 29 30 25 21 31 30 22 25 23 27 31 26 33
4. 19.7 20 21 18 20 17 20 18 17 19 24 19 21 17 21 19 22 22 50 15 24 22 21 18
5 - Strongly agree 19.6 19 20 21 13 22 26 20 17 22 22 12 19 20 26 17 18 27 19 20 20 23 17 18
Don't know | 9.0 ■ 8 ■ 9 11 10 11 ■ 9 ■ 9 14 | 6 ■ 9 ■ 8 11 13 ■ 8 ■ 9 11 10 ■ 5 ■ 5 10
Total 100%

Do you agree that media contents produced for children - Often impose gender inequality
2 14%
3 27%
4 15%
D o n 't know 13%
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.81 0.01 0.00 0.00 0.16 0.00 0.08 0.00
1 - Strongly disagree 17.0 19 15 17 22 15 11 15 24 15 16 21 18 15 17 17 18 10 17 50 18 8 15 23 20
2. 14.0 13 14 15 16 13 ■ 5 15 13 12 17 11 14 14 10 15 15 10 17 12 17 15 21 ■ 8
3. 27.3 26 31 25 27 28 26 29 25 25 31 22 28 26 20 30 28 23 25 19 29 31 27 30
4. 15.2 15 14 17 16 15 11 17 11 15 13 20 15 15 12 16 14 18 19 50 12 18 20 13 13
5 - Strongly agree 13.5 13 12 14 ■ 9 16 20 12 15 13 14 13 13 14 20 11 12 19 14 18 11 12 ■ 9 16
Don’t know 13.0 14 14 12 11 14 28 12 12 8 12 11 | 17 20 10 12 20 1 8 22 16 ■ 7 ■ 7 12
Total 100%

How often does it happen to you...? - Turn on the TV and let your child watch some TV program in order to have peace
and get done with the duty/ies/work that cannot be postponed
Often
12%
N e ver
32%
From tim e to tim e

30 %
R a re ly
26%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.62 0.18 0.00 0.32 0.35 0.32 0.00
Often 11.6 15 14 6 11 12 20 11 13 13 10 14 13 10 13 11 11 17 14 14 16 ■ 7 ■ 8 12
From time to time 30.4 41 31 15 29 31 23 32 28 28 29 36 31 29 33 29 29 33 42 50 31 25 31 34 30
Rarely 25.9 26 30 23 29 25 20 27 26 22 25 32 25 27 22 27 26 23 22 50 16 27 33 22 30
Never 32.1 18 25 56 31 32 37 31 32 37 36 18 31 34 32 32 34 27 22 38 32 28 36 28
Total 100%

How often does it happen to y o u .? - Turn on the computer, laptop or tablet and let the child watch a series of video clips
or similar in order to have peace and get done with the duties/work that cannot be postponed
Often
12%
N e ver
38%
From tim e to tim e

26%
R a re ly
24 %
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.05 0.15 0.00 0.03 0.65 0.01 0.03
Often 12.3 15 13 1 6 11 13 17 12 13 10 ■ 9 22 14 ■ 9 12 12 10 22 14 13 14 10 11 13
From time to time 26.4 32 29 15 22 28 18 28 26 25 26 30 27 25 27 26 26 26 31 50 25 25 25 30 26
Rarely 24.3 27 27 20 29 22 17 24 28 22 24 28 23 27 21 25 25 17 33 50 16 21 30 21 30
Never 37.0 26 30 59 38 37 48 37 33 42 41 20 36 40 39 36 38 35 22 45 40 35 37 31
Total 100%

RESEARCH ABOUT PARENTS' MEDIA CONSUMPTION IN MONTENEGRO - INTERNET October 2018
INTERNET

Have you used Internet in the last 30 days for...?

L is te n in g to the m u s ic 48 %
F in d in g in fo rm a tio n a b o u t a product, s e rvice or c o m p a n y 37%
W a tch in g a m ovie
F in d in g s o m e place, s tre e t in the city
O n -lin e s h o p p in g
B o o kin g tickets, a c c o m m o d a tio n o r s im ila r)
D o in g a b a n k tra n s a c tio n 6%
M aking a m e d ic a l a p p o in tm e n t 6%
F in d in g a jo b 4%
M aking a vid eo call 4%
A tte nd ing an o n lin e c o u rs e | 0%
Up to 8o EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
University or
with children
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o <D
N >-
N 1o5o 369 331 324 315 735 65 694 276 332 485 233 671 379 27o 78o 846 166 36 2 2o8 191 216 174 261
Listening to the music 47.6 49 47 44 42 5o 54 47 48 52 45 47 44 54 5o 47 47 49 58 5o 54 41 46 51 46
Finding information about a product,
36.8 38 38 34 37 36 28 38 35 4o 34 36 36 39 32 38 36 39 39 5o 3o 48 42 4o 28
service or company
Watching a movie 26.9 26 25 29 3o 25 14 23 39 16 33 3o 33 16 15 31 28 2o 36 18 25 28 34 29
Finding some place, street in the city 24.6 26 24 24 3o 22 1 9 24 28 16 26 33 28 18 15 28 25 22 19 5o 18 21 24 29 3o
On-line shopping 17.2 17 19 14 17 17 1 8 15 26 9 2o 23 2o 13 9 2o 17 19 14 5o 7 12 29 21 17
Booking tickets, accommodation or similar) 1 9.2 ■ 9 1o ■ 9 1o ■ 9 ■ 7 18 ■ 5 11 12 1o ■ 8 3 11 ■ 9 ■ 8 11 1 ■ 8 11 18 ■ 9
Doing a bank transaction I 6.1 ■ 7 ■ 4 ■ 6 1o ■ 4 1 2 ■ 4 12 ■ 3 ■ 5 13 ■ 7 ■ 5 1 ■ 8 ■ 7 ■ 4 1 3 5o 1 ■ 4 ■ 6 13 ■ 7
Making a medical appointment 1 5.8 ■ 7 ■ 5 ■ 6 3 ■ 7 1 5 ■ 6 ■ 5 ■ 4 8 ■ 4 ■ 5 ■ 7 ■ 4 ■ 6 ■ 6 ■ 4 1 8 5o ■ 3 ■ 6 9 ■ 9 ■ 3
Finding a job I 3.9 ■ 3 ■ 4 ■ 4 ■ 3 ■ 4 1 5 ■ 5 ■ 2 ■ 4 ■ 4 ■ 4 ■ 4 ■ 3 I 7 ■ 3 ■ 4 ■ 5 1 3 ■ 4 ■ 5 ■ 5 ■ 3 ■ 3
Making a video call
Attending an online course
■ 3.8
1 o.2
■
■
4
o
■ 3
■ o
■ 3 ■ 6
■ 1
■ 3 1 3 ■ 3
■ o
■ 5 ■ 1 ■ 3
■ o H ■
■
5
o
■
■
2
o
■
■
2
o
■
■
4
o
■ 3
■ o
■ 6 1 6 ■ 1 ■ 3
■ 1
■
■
4
o
7 ■ 5

During the last 12 months, have you used any digital device which enables you to track your daily activities: step counter;
spending calories; tracking your sport activities?
Yes
11%
No
89 %
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
tn n
University or
12-17 years
Elementary
2 ^ er e
9-11 years
(D t= ra rd
126 - 185
4-8 years
Over 185
nh m
i p il
Refusal
College
Female
s/foster
Center
<l) o
Urban
South
Other
North
Rural
s
Male
EUR
EUR
ling ih
tc
less
o elo
N YlC 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 216 191
174 261
sig 0.08 0.07 0.00 0.00 0.12 0.00 0.01 0.38
Yes 1 11.2 1 13 1 9 1 9 ■ 14 ■ 10 1 6 1 9 I 20 6 1 11 I 19 1 12 1 9 5 1 13 1 10 I 19 1 6 1 8 1 10 1 12 1 12 1 13
No 1 88.8 1 87 1 91 1 91 ■ 86 ■ 90 1 94 1 91 ■ 80 1 94 1 89 ■ 81 1 88 1 91 1 95 1 87 1 90 1 81 1 94 100 1 92 1 90 1 88 1 88 1 87
Total 100%

RESEARCH ABOUT PARENTS’ MEDIA CONSUMPTION IN MONTENEGRO - INTERNET October 2018
Do you think that digital devices could positively influence your health and life quality?
D o n 't know
23%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
nh mi
Refusal
College
Female
s/foster
Center
g j
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o elo
N > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.71 0.16 0.00 0.00 0.03 0.00 0.35 0.00
Not at all 31.9 34 34 29 26 34 34 34 25 38 33 21 30 35 37 30 34 24 25 50 34 30 31 33 31
Mostly not 13.5 14 14 12 14 13 14 13 16 11 13 18 15 10 10 15 13 16 1 6 ■ 9 13 18 17 11
To some extent 22.8 20 21 26 25 22 1 5 23 26 17 25 28 24 21 17 25 22 29 25 13 26 26 26 24
Completely 10.9 10 10 12 12 10 9 11 11 11 11 12 10 13 11 11 11 11 1 8 11 13 10 ■ 9 11
Don’t know 21.0 21 21 21 22 20 38 19 24 24 18 22 21 21 26 19 21 19 36 50 34 18 14 16 22
Total 100%

During the last 12 months, have you used services of the companies which offer trough in te rn e t.?
O n -lin e s h o p p in g 25 %
Taxi service s 25%
Food d e live ry 18%
B o o kin g o f a c c o m m o d a tio n (a p a rtm e n ts , h o te ls ) 15%
I d id n 't u s e the s e rvice s offered on th e Intern et H%
S o m e th in g e ls e 0%
No a n s w e r 2%
Gender:
Up to 8O EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
wre t lyi
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
1 !
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
N 1 1
N 1O5O I6 9 H 1 I2 4 H5 7 I5 65 694 276 H 2 485 2H 671 I7 9 27O 78O 846 166 I6 2 2O8 191 216 174 261
On-line shopping 1 25.4 1 27 1 27 1 22 ■ IO ■ 24 1 15 1 2I 1 I 4 18 1 29 1 28 29 18 15 29 1 26 1 2I 1 19 1OO 16 1 I 1 I 4 1 29 1 2O
Taxi services 1 25.O 1 27 1 21 1 26 ■ 19 ■ 27 1 14 1 26 1 25 1 19 1 28 1 26 1 28 1 2O 17 1 28 1 24 1 26 1 I 6 1 21 1 24 1 I 2 1 I 2
Food delivery 1 18.O 1 18 1 16 1 19 ■ 19 ■ 17 I 1 17 1 22 7 1 2O 1 IO 1 2O 1 15 ■ 11 1 2O 1 18 1 19 1 19 1 6 1 19 1 2I 1 2O 1 21
Booking of accommodation
1 15 .I 1 15 1 16 1 H 2 1 H 1 24 7 1 18 1 2I 19 19 1 15 1 19 1 11 5 1 H 1 18 1 27 1 15
(apartments, hotels) 1 16 1 15
I didn't use the services offered on
1 IO.9 1 IO 1 H 1 I4 1 29 1 I2 1 68 1 I4 16 1 55 22 15 21 1 48 1 58 22 1 IO 1 I5 1 H 1 6O 1 29 1 22 14 1 28
the Internet
Something else 1 O.4 1 1 1 1 ■ 1 ■ O 1 O 1 O ■ 1 1 O 1 O 1 O 1 O 1 O 1 1 1 I 1 1 1 O ■O1
No answer 1 16 1 2 1 1 1 2 ■ 2 ■ 1 1 6 — 1 2 1 I 1 I 1 2 1 2 ■ 1 1 1 8

Do you agree that companies which offer their services and products through internet.... ? - Agree
E xploit e m p lo y e e s 6 S%
O pe ra te ille g a ly 61%
Avoid taxes 5S%
Do n o t cre a te n e w jo b s 57 %
S p a re a lo t o f m o n e y a nd tim e fo r c u s to m e rs 29 %
Have q u a lity service s 29%
C re a te o p o rtu n itie s fo r in n o va tio n s 2 S%
E nfo rce c o m p e titio n on the m a rk e t 25 %
Total Child's age ReGron<tent’s EducationStratum
Up to S0 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
2
University or
with children
12-17 years
wre ^t lyi
Elementary
9-11 years
126 - 1S5
4-8 years
Over 185
1J
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
N 11
N 1050 369 331 324 315 735 65 694 276 332 4S5 233 671 379 270 7S0 S46 166 36 2 20S 191 216 174 261
Exploit employees 1 6S.4 1 66 1 72 1 70 ■ 6S ■ 69 1 71 1 67 1 73 1 71 1 69 1 62 1 66 1 72 1 6S 1 6S 1 69 1 65 1 64 1 50 1 6S 1 63 1 73 1 77 1 63
Operate illegaly 1 61.0 1 62 1 60 1 63 ■ 61 ■ 61 1 72 1 60 1 60 1 67 1 59 1 56 1 59 1 64 1 64 1 60 1 61 1 62 1 64 1 50 1 66 1 51 1 60 1 69 1 60
Avoid taxes 1 5S.2 1 5S 1 59 1 60 ■ 57 ■ 59 1 71 1 56 1 60 1 65 1 56 1 53 1 56 1 63 1 63 1 57 1 5S 1 5S 1 67 1 50 1 65 1 49 1 5S 72 1 50
Do not create new jobs 1 57.2 1 57 1 56 1 59 ■ 57 ■ 57 1 65 1 55 1 62 1 59 1 57 1 56 1 55 1 62 1 57 1 57 1 57 1 62 1 50 1 50 1 55 1 47 1 56 1 67 1 61
Spare a lot of money and time for customers 1 29.3 1 31 1 30 1 27 ■ 32 ■ 2S 1 35 1 31 1 24 1 35 1 24 1 33 1 24 1 39 1 34 1 2S 1 27 40 1 2S 100 1 34 1 31 1 30 1 26 1 26
Have quality services 1 29.0 1 31 1 30 1 27 ■ 2S ■ 30 43 1 29 1 25 35 1 25 1 2S 1 24 1 3 S I I 41 1 25 1 2S 1 33 1 22 1 50 1 33 1 32 1 22 1 26 1 31
Create oportunities for innovations 1 27.6 1 30 1 27 1 26 ■ 25 ■ 29 1 46 1 2S 1 24 1 35 1 23 1 26 1 23 1 35 I I 37 1 24 1 2S 1 2S 1 19 1 50 1 3S 1 26 1 20 1 27 1 2S
Enforce competition on the market 1 24.7 1 2S 1 22 1 24 ■ 24 ■ 25 3S 1 25 1 21 1 2S 1 21 1 2S 19 35 31 1 22 1 24 1 29 1 22 1 50 1 2S 1 1S 1 26 1 21 1 2S

RESEARCH ABOUT PARENTS' MEDIA CONSUMPTION IN MONTENEGRO - MEDIA UNDERSTANDING October 2018
MEDIA UNDERSTANDING

Which one of these you would turn to first for accurate and true information about...? - Serious things that are going on in
the world or in the country
TV 41%
R a d io
I 2%
M agazine
I 2%
Intern et 51%
D a ilie s 1%
N o ne 4%
Total Child's age ReGroiKtent’s EducationStratum Type Paid job Type of household HH income per HH member
Up to 8o EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
nh m
i
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o elo
N > 5
2 “o
N 1o5o 369 331 324 315 735 65 694 276 332 485 233 671 379 27o 78o 846 166 36 2 2o8 191 216 174 261
sig o.78 o.35 o.o5 o.oo o. oo o. oo o.79 o.oo
TV 1 4o.5 1 38 1 43 1 42 ■ 4o ■ 41 6o 1 41 1 33 48 1 4o 29 1 37 47 1 53 1 36 1 41 1 4o 1 22 1 54 1 47 1 31 1 24 | 43
Radio 1 1.8 1 2 1 2 1 1 ■ 2 ■ 2 1 2 1 2 1 o 1 1 1 5 1 2 1 1 1 1 1 2 1 1 1 2 1 11 1 o 1 1 1 2 1 3 1 2
Magazine 1 1.8 1 1 1 2 1 2 ■ 3 ■ 1 1 2 1 2 1 1 1 1 1 6 1 2 1 1 1 o 1 2 1 1 1 5 1 1 1 1 1 4 1 3 1 1
Internet 1 5o.5 1 54 1 47 1 49 ■ 49 ■ 51 1 37 1 49 1 57 1 49 1 51 1 52 1 53 1 46 1 43 1 53 1 5o 1 5o 1 61 1oo 1 41 1 49 6o 1 57 1 46
Dailies 1 1.4 1 1 1 2 1 2 ■ 2 ■ 1 1 1 1 3 1 o 1 2 1 1 1 2 1 1 1 o 1 2 1 1 1 1 1 3 1 1 1 1 1 1 1 4 1 o
None 1 4.o 1 4 1 5 1 3 ■ 4 ■ 4 1 2 1 4 1 4 1 2 1 4 7 1 4 1 3 1 2 1 5 1 5 1 1 1 3 1 2 1 1 1 II 1 8 1 8
Total 100%

Which one of these you would turn to first for accurate and true information a b o u t. ? - Fun things like hobbies and
interests
R a d io
I 2%
D a ilie s 1%
Gender:
Respondent’s
Up to 8o EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
nh m
i
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o elo
N >- 5
2 “o
N 1o5o 369 331 324 315 735 65 694 276 332 485 233 671 379 27o 78o 846 166 36 2 2o8 191 216 174 261
sig o.77 o.14 o.oo o.oo o.oo o.oo o.91 o.oo
TV 1 21.7 1 2o 1 21 1 25 ■ 2o ■ 22 1 51 1 22 1 14 1 33 1 17 1 15 1 17 1 29 1 37 17 1 22 1 21 1 17 1 4o 1 2o 1 16 1 14 1 18
Radio 1 17 1 1 1 2 1 2 ■ 3 ■ 1 1 2 1 2 1 1 1 o 1 6 1 2 1 2 1 o 1 2 1 1 1 4 ■ o 1 2 1 5 1 2
Magazine 1 3.9 1 3 1 5 1 3 ■ 2 ■ 5 1 2 1 4 1 3 1 2 1 4 1 6 1 5 1 2 1 3 1 4 1 3 7 1 7 1 6 1 5 1 2
Internet 1 65.4 1 69 1 66 1 62 ■ 69 ■ 64 35 1 65 1 75 1 57 1 71 1 65 1 69 1 59 52 1 7o 1 66 1 59 1 72 1oo ■ 51 I 69 1 74 1 68 1 66
Dailies 1 o.7 1 1 1 o 1 1 ■ 1 ■ 1 1 2 1 o 1 1 1 1 1 o 1 1 1 1 1 1 1 1 1 1 1 o 1 2 1 o 1 1 1 1 1 1
None 1 6.6 1 6 1 7 1 7 ■ 6 ■ 7 1 11 1 7 1 5 1 6 1 7 1 6 1 6 1 7 1 7 1 7 1 6 1 7 1 11 1 7 1 3 1 ■ 7 H 12
Total 100%

Which one of these you would turn to first for accurate and true information about...? - How to build, make or create things
TV 13%
R a d io 1%
M agazine 3%
1
Intern et 73%
D a ilie s 0%
N o ne 10%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Yes
o
N
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.83 0.87 0.00 0.00 0.0 0 0.00 1.00 0.00
TV 13.2 12 14 15 12 14 40 12 ■ 9 19 11 ■ 9 10 18 23 10 13 15 1 6 50 27 ■ 9 6 ■ 9 14
Radio 1 1.1 ■ 1 ■ 1 ■ 2 ■ 2 ■ 1 ■ 1 ■ o ■ ■ 1 ■ 4 ■ 1 ■ 1 ■ o ■ 1 ■ 1 ■ 1 1 3 ■ o ■ 1 ■ 2 ■ 2 ■ o
Magazine ■ 3.2 ■ 3 ■ 4 ■ 3 ■ 3 ■ 4 1 3 ■ 3 ■ 4 1 ■ 4 ■ 5 ■ 4 ■ 2 ■ 2 ■ 4 ■ 3 ■ 5 1 3 ■ 2 ■ 5 ■ 3 ■ 5 ■ 2
Internet 72.6 76 73 69 74 72 49 1 72 79 71 74 71 74 70 65 75 73 70 75 50 58 80 82 72 71
Dailies I 0.3 ■ o ■ o ■ o ■ o ■ o ■ o ■ o ■ o ■ o ■ o ■ o ■ o ■ 1 ■ o ■ 1
None ■ 9.5 ■ 8 ■ 9 12 10 10 1 8 11 ■ 7 ■ 9 10 10 10 ■ 9 ■ 9 10 10 ■ 8 14 13 ■ 5 ■ 6 10 13
Total 100%

Which one of these you would turn to first for accurate and true information about...? - Table of frequency
Magazine
Internet
Dailies
Radio
None
Total
Serious things that are going on in the world or in the country 1050 40.5 1.8 1 50.5 1 1.4 1 4.0
Fun things like hobbies and interests 1050 21.7 1 1.7 1 3.9 65.4 I I 0.7 | | 6.6 100%
How to build, make or create things 1050 13.2 ■ 1.1 M 3.2 1 72.6 1 0.3 1 9.5

Which one of these you would turn to first for accurate and true information online (on internet) about...? - Serious things
that are going on in the world or in the country
G o o g le 60%
Y ou T ube 7%
Facebook 5%
T w itte r 1 1%
In sta g ra m | 1%
W ik ip e d ia | 1%
O n lin e n e w s po rta ls 14%
N o ne 10%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
University or c c
12-17 years
(D aj
Elementary
2 ^
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q. =
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5 o
2 “ W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.95 0.51 0.00 0.02 0.17 0.65 0.00
Google | 59.6 | 58 1 61 | 60 ■ 57 ■ 61 | 46 1 61 1 61 | 64 | 58 | 56 1 61 | 58 | 59 | | 60 1 61 | 54 | 44 100 | 53 1 70 | 65 1 52 | 58
YouTube 1 7.1 1 8 | 7 | 7 ■ 6 ■ 7 | 22 | 7 1 3 | 10 1 6 1 6 | 7 | 7 1 12 1 5 1 6 | 10 1 17 | 14 | 7 1 6 1 5 1 4
Facebook | 5.4 | 7 1 4 1 4 ■ 6 ■ 5 1 5 1 6 1 4 1 4 1 6 | 7 1 6 1 4 1 5 1 6 1 5 1 8 1 3 1 5 1 2 1 6 | 10 1 4
Twitter 1 1.2 1 1 1 1 1 1 ■ 3 ■ 0 1 2 1 0 1 1 1 4 1 1 1 1 1 0 1 2 1 1 1 1 1 3 1 1 1 1 1 1 1 3 1 1
Instagram | 1.4 1 2 1 1 1 1 ■ 1 ■ 2 1 5 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 6 1 3 1 1 1 2 1 1
Wikipedia 1 1.3 1 1 1 1 1 2 ■ 2 ■ 1 1 2 1 0 1 4 1 2 1 2 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 0 1 1 1 3
Online news portals | 14.3 | 14 1 15 1 15 ■ 14 ■ 14 1 13 | 22 8 1 17 1 17 | 14 1 15 | 7 1 17 1 15 | 10 1 25 6 | 14 1 15 1 17
None | 9.5 1 9 1 9 | 11 ■ 10 ■ 9 | 22 | 10 1 6 | 11 1 9 1 8 1 8 | 1 3 | | 14 1 8 1 9 | 10 1 8 1 17 1 5 1 4 9 1 12
Total 100%

Which one of these you would turn to first for accurate and true information online (on internet) about...? - Fun things like
hobbies and interests
G oo gle 45%
Y ouT ube 30%
F a ce b o o k 6%
T w itte r 1%
In sta g ra m 3%
W ik ip e d ia | 2%
O n lin e n e w s p o rta ls 4%
None 10%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o elo
z > 5 o
2 “
N 1050 369 331 324 315 735 65694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.14 0.04 0.01 0.05 0.01 0.00 1.00 0.00
Google | 45.3 | 40 | 50 | 46 ■ 42 ■ 47 1 37 | 46 | 45 | 49 1 42 | 48 | 44 1 47 | 48 | 44 | 46 1 43 1 47 100 1 43 | 53 | 41 | 35 ■ 52
YouTube | 29.5 | 33 | 29 1 27 ■ 32 ■ 28 1 25 | 28 | 35 I 23 | 33 1 31 1 31 1 27 1 21 | 32 1 31 | 23 1 31 1 25 | 26 39 39 1 21
Facebook | 6.2 | 7 1 6 1 5 ■ 6 ■ 6 1 6 | 7 1 5 1 5 | 7 1 5 | 7 1 4 1 6 1 6 1 6 1 8 1 8 1 6 1 5 | 7 | 7 1 5
Twitter 1 0.7 1 1 1 1 ■ 0 ■ 1 1 1 1 1 1 1 1 2 1 1 1 1 1 0 1 2 1 3 1 0 1 1 1 2 1 0
Instagram | 3.0 1 5 1 2 1 2 ■ 1 ■ 4 1 5 1 3 1 2 1 3 1 3 1 3 1 4 1 2 1 4 1 2 1 3 1 4 1 4 1 3 1 3 1 3 1 2
Wikipedia 1 16 1 2 1 1 1 2 ■ 1 ■ 2 1 1 1 3 1 2 1 2 1 1 1 2 1 1 1 1 1 2 1 2 1 2 1 2 1 2 1 1 1 1 1 2
Online news portals | 4.0 1 4 1 3 1 5 7 ■ 3 1 3 1 4 1 5 1 6 1 2 1 5 1 3 1 5 1 3 1 4 1 4 1 5 1 1 1 5 1 4 | 7 1 3
None 1 9.7 1 9 | 10 | 11 ■ 10 ■ 10 1 25 | 10 1 5 1 13 1 9 1 6 1 8 13 1 16 1 8 1 9 1 13 | 11 | 19 1 5 3 | 7 1 13
Total 100%

Which one of these you would turn to first for accurate and true information online (on internet) a b o u t.? - How to build,
make or create things
G oo gle 40%
Y ouT ube 41%
F a ce b o o k 3%
T w itter 1 1%
In sta g ra m 1%
W ik ip e d ia J 1%
O n lin e n e w s po rta ls 2%
N one 12%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5 o
2 “
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 216 191 174 261
sig 0.76 0.36 0.27 0.00 0.00 0.01 1.00 0.00
Google | 40.3 | 36 1 43 1 42 ■ 42 ■ 39 | 40 | 41 | 38 | 45 | 33 | 48 | 39 1 42 | 41 | 40 | 39 1 42 1 47 100 | 40 | 48 | 35 | 30 | 46
YouTube | 41.0 | 46 | 39 | 38 ■ 37 ■ 43 1 31 | 39 1 47 1 34 I 49 | 33 | 45 1 34 | 36 1 43 1 42 1 34 | 39 I 32 | 39 I 55 51 I 32
Facebook | 2.9 1 2 1 4 1 2 ■ 3 ■ 3 1 2 1 3 1 3 1 3 1 2 1 4 1 3 1 3 1 1 1 3 1 3 1 4 1 3 1 3 1 3 1 4 1 2
Twitter | 0.5 1 0 1 1 ■ 1 ■ 0 1 2 1 1 1 0 1 1 1 0 1 1 1 1 1 0 1 1 1 1 1 0 1 1
Instagram | 0.5 1 1 1 0 1 1 ■ 1 1 0 1 1 1 0 1 0 1 1 1 0 1 1 1 0 1 1 1 0 1 1 1 0 1 1 1 1 1 0
Wikipedia | 0.9 1 1 1 1 1 1 ■ 0 ■ 1 1 2 1 0 1 1 1 0 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 3
Online news portals | 2.3 1 2 1 2 1 3 ■ 4 ■ 2 1 2 1 2 1 2 1 3 1 1 1 3 1 2 1 3 1 1 1 3 1 2 1 4 1 0 1 4 1 2 1 3 1 2
None | 11.8 1 12 | 10 | 14 ■ 12 ■ 12 | 23 1 12 1 8 | 14 | 11 1 9 1 9 1 17 | 19 1 9 | 11 | 14 | 14 | 22 1 6 4 | 11 1 15
Total 100%

Which one of these you would turn to first for accurate and true information online (on internet) about...? - Table of
frequency
Serious things that are going on in the world or in the country

Fun things like hobbies and interests
How to build, make or create things

Do you go online to visit websites or use apps for your work / business purposes or, for instance websites suggested by
your colleagues?
Total Child's age ReG^n<ferit’s EducationStratum Type Paidjob Type ofh
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
University or
with children
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
ss
Male
EUR
EUR
less
o elo
N
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.47 0.10 0 . S3 0.20 0.44
Yes 28.6 30 29 26 32 27 20 25 41 | 30 25 35 31 25 1 17 33 | 28 27 44 50 24 29 32 28 29
No 71.4 70 71 74 68 73 80 75 59 70 75 65 69 75 1 83 67 72 73 56 50 76 71 68 72 71
Total 100%

Do you believe that all of the information you see on these websites or apps are true, most of them are true or just some
of them are true?
B a s e : P o p u la tio n o f th o s e w h o g o o n lin e to v is it w e b s ite s o r u s e a p p s f o r y o u r w o r k / b u s in e s s p u rp o s e s (2 9 % o f t a r g e t p o p u la tio n )
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
tn n
University or
12-17 years
Elementary
2 ^ e
r e
9-11 years
(D t= 03 "O
126 - 185
4-8 years
Over 185
C £ Q. =
Refusal
College
Female
s/foster
Center s J <1) o
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o elo
z > 5
2 “o W 3
N 300 109 96 83 101 199 13 172 112 98 120 82 207 93 46 254 238 45 16 1 50 70 49 56
75
sig 0.46 0.19 0.79 0.41 0.49 0.59 0.98 0.30
All are true | 5.3 1 8 1 3 1 4 ■ 4 ■ 6 1 15 1 4 1 6 1 3 | 7 1 6 1 4 1 8 1 4 1 6 1 5 | 7 1 12 1 2 1 4 | 10 1 1
Most are true | 45.3 | 41 | 46 | 49 ■ 52 ■ 42 | 46 | 44 1 47 | 48 | 48 | 38 | 44 | 48 | 39 | 46 | 45 | 49 | 38 | 40 1 52 | 49 | 55 | 35
Some are true | 49.3 | 50 1 51 1 47 ■ 44 ■ 52 | 38 1 52 | 46 | 49 | 45 | 56 1 52 | 44 1 57 | 48 | 49 | 44 | 63 100 | 48 | 46 1 47 | 35 | 64
Total 100%

Do you go online to visit social media or use social media apps like Facebook, Instagram, Snapchat, Twitter or YouTube
to find some information important to you?
Total Child's age ReG^n<ferit’s EducationStratum Type Paidjob Type of
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
tn n
University or
12-17 years
Elementary
2 ^ er e
9-11 years
(D t= 03 "O
126 - 185
4-8 years
Over 185
C £ Q-:=
Refusal
College
Female
s/foster
Center
<1) o
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o elo
N YlC 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 216 191
174 261
sig 0.04 0.07 0.86 0.00 0.71 0.09 0.56 0.17
Yes | 49.6 | 54 | 46 | 46 ■ 45 ■ 51 | 49 | 49 1 51 | 48 | 49 | 50 | 54 | 48 | 49 | 50 1 61 100 1 57 | 48 1 47 | 50 1 47
No | 50.4 | 46 | 54 | 54 ■ 55 ■ 49 1 51 1 51 | 49 1 52 1 51 | 50 | 46 1 52 1 51 | 50 | 39 1 43 1 52 | 53 | 50 | 53
Total 100%

Do you believe that all of the information you see on these websites or apps are true, most of them are true or just some
of them are true?
B a s e : P o p u la tio n o f th o s e w h o g o o n lin e to v is it s o c ia l m e d ia o r u s e s o c ia l m e d ia a p p s lik e F a c e b o o k , In s ta g ra m , S n a p c h a t, T w itte r o r Y o u T u b e to fin d s o m e in fo rm a tio n
(5 0 % o f t a r g e t p o p u la tio n )
All are true

4%
Total Child's age ReG^n<ferit’s EducationStratum Type Paidjob Type
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
YCelosse family
12-17 years
Elementary
9-11 years
S t
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Ü
Urban
South
Other
North
Rural
Male
EUR
EUR
less
o
z rP vo
N 521 201 153 149 143 378 32 341 141 212 198 111 330 191 146 375 414 83 22 2 119 91 102 87 122
sig 0.80 0.47 0.97 0.13 0.97 0.00
All are true ■ 3.6 ■ 4 ■ 3 ■ 3 ■ 3 ■ 4 1 6 ■ 4 ■ 4 ■ 5| | g | | 5 ■ 2 ■ 6 ■ 5| | 3 ■ 3 1 5 1 5 ■ 7 1 2 ■ 4| | 3| | 2
Most are true 43.4 44 41 46 39 45 38 44 43 37 54 37 43 44 29 49 44 45 32 50 38 43 50 67 27
Some are true 53.0 52 56 51 57 51 56 52 54 58 44 59 55 50 65 48 53 51 64 50 55 55 46 30 71
Total 100%

Do you go online to visit some online news portals/websites or news apps, to find news and information about what is
going on in the world?
Total Child's age ReG^n<ferit’s EducationStratum Type Paidjob Type of
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o elo
N YlC 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 216 191
174 261
sig 0.00 0.04 0.90 0.00 0.42 0.19 0.29 0.13
Yes | 49.5 | 56 1 47 | 44 ■ 45 ■ 52 1 51 | 50 | 49 | 50 | 49 1 51 | 53 | 48 | 48 | 55 | 58 100 | 56 1 47 | 50 1 51 | 44
No | 50.5 | 44 | 53 | 56 ■ 55 ■ 48 | 49 | 50 1 51 | 50 1 51 | 49 1 47 1 52 1 52 | 45 1 42 | 44 | 53 | 50 | 49 | 56
Total 100%

Do you believe that all of the information you see on news websites or news apps are true, most of them are true or just
some of them are true?
B a s e : P o p u la tio n o f th o s e w h o g o o n lin e to v is it s o m e o n lin e n e w s p o r ta ls /w e b s ite s o r n e w s a p p s , to fin d n e w s a n d in fo r m a tio n a b o u t w h a t is g o in g o n in th e w o rld (5 0 % o f
ta r g e t p o p u la tio n )
All are true

5%
S o m e are true
M o st are true
51%
44%
Total Child's age ReG^n<ferit’s EducationStratum Type Paidjob Type
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
9-11 years
S t
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Ü
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z rP vo
N 520 205 155 141 141 379 33 347 134 210 194 116 326 194 143 377 406 91 21 2 117 90 108 89 116
sig 0.33 0.97 0.52 0.63 0. 01 0.72 0.00
All are true ■ 5.0 ■ 6 ■ 5 ■ 2 ■ 5 ■ 5 1 6 ■ 5 ■ 4 ■ 6| | I N 7 ■ 4 ■ 6 ■ 8 ■ 4 ■ 4 1 9 ■ 8 | 7 ■ 3 ■ 7 ■ 2
Most are true 44.0 42 43 50 43 44 33 43 49 40 54 36 44 43 34 48 46 35 38 50 42 41 47 63 31
Some are true 51.0 52 52 48 52 51 61 52 46 54 44 57 51 51 59 48 49 56 62 50 50 52 50 30 67
Total 100%

Do you believe that all of the information you can find are true, most of them are true or just some of them are true? - on
TV
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
r
o c c
12-17 years
Elementary
21) :=
^ e
r e
9-11 years
ty < 03 "O
126 - 185
4-8 years
Over 185
'« <D Q. 7=
Refusal
Female
s/foster
Center y <1) o
Urban
South
Other
North
Rural
süf
Male
EUR
EUR
less
Ces
d o o ?£
=> O z 1 1 W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 1.00 0.84 0.91 0.04 0.24 0.12 1.00 0.10
All are true 1 6.1 | 7 1 6 1 6 ■ 6 ■ 6 1 15 1 6 1 4 1 5 1 6 1 8 1 5 | 7 1 8 1 5 1 6 | 7 1 3 10 1 4 1 5 1 6 | 7
Most is true | 45.1 | 44 | 45 | 45 ■ 45 ■ 45 1 42 | 46 | 44 | 41 | 49 | 44 | 44 1 47 | 39 1 47 | 45 | 46 | 56 1 37 1 47 1 52 1 51 | 41
Some are true | 40.8 | 41 | 41 1 42 ■ 40 ■ 41 1 37 | 40 | 44 | 41 | 39 1 43 1 43 1 37 1 43 | 40 1 42 1 37 | 33 100 1 42 | 40 1 37 | 39 | 45
Most is untrue 1 7.0 1 8 | 7 1 6 ■ 8 ■ 7 1 6 | 7 1 6 | 11 1 6 1 4 1 6 1 8 1 9 1 6 | 7 1 8 1 8 11 | 7 1 6 1 4 | 7
Not consume | 1.0 1 1 1 1 1 1 ■ 2 ■ 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 2 1 1 1 1
Total 100%

Radio
All are true

3%
N ot c o n s u m e
24 %
M ost is true
32 %
M ost is untrue
6%
S o m e are true
35%
Total Child's age ReGroncTent’s EducationStratum Type Paidjob Ty
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
21) :=
^
9-11 years
<
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Yes
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.70 0.14 0.34 0.65 0.68 0.98 0.00
All are true | 2.6 1 4 1 2 1 2 ■ 3 ■ 3 1 6 1 2 1 3 1 5| 1 Ü 2 1 2 1 3 1 3 1 2 1 3 1 2 5 1 2 1 1 1 2 1 2
Most is true | 31.6 | 30 1 31 | 33 ■ 34 ■ 31 | 32 | 32 1 31 | 30 | 36 1 24 1 31 | 33 | 29 | 32 1 31 1 34 1 31 | 26 | 30 40 | 39 | 26
Some are true | 35.8 1 37 | 36 | 35 ■ 39 ■ 35 | 29 | 36 1 37 | 30 1 37 1 42 1 37 | 35 | 35 | 36 | 36 1 34 | 33 100 | 32 | 40 | 32 | 29 1 43
Most is untrue 1 5.7 | 7 1 5 1 4 ■ 6 ■ 6 1 3 | 7 1 3 1 6 1 4 1 9 1 6 1 6 | 7 1 5 1 5 1 8 1 8 1 4 1 8 1 8 1 5 1 4
Not consume | 24.3 | 22 | 26 1 25 ■ 19 ■ 27 | 29 | 23 | 26 | 29 1 21 1 24 1 25 | 23 | 26 1 24 1 25 | 22 | 28 32 | 20 | 18 1 25 | 26
Total 100%

Do you believe that all of the information you can find are true, most of them are true or just some of them are true? - in
Magazines
All are true

1%
M ost is true
Not consum e 22%
28%
M ost is un tru e
10%
S o m e are true
39 %
Total Child's age ReGroncTent’s EducationStratum Type Paidjob Ty
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
Elementary
21) :=
^ e
r e
9-11 years
< 03 "O
126 - 185
4-8 years
Over 185
Q. 7=
College
Refusal
Female
s/foster
Center y <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Yes
o ?£
z 1 1 W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.83 0.41 0.02 0.00 0. 0 0.29 0.34 0.00
All are true | 1.4 1 1 1 2 1 2 ■ 1 ■ 1 1 2 1 1 1 1 1 1 1 0 1 4 1 1 1 2 1 1 1 2 1 1 1 2 1 6 1 1 1 3 1 2 1 1
Most is true | 21.7 1 21 | 22 | 23 ■ 21 ■ 22 | 20 | 22 | 20 | 18 26 1 17 1 21 | 23 | 20 | 22 1 21 | 26 | 11 1 17 1 25 29 | 26 14
Some are true | 38.4 | 40 | 39 | 36 ■ 39 ■ 38 | 23 | 39 | 41 | 32 | 40 | 44 1 42 1 31 | 36 | 39 | 40 | 30 1 42 100 | 29 1 42 | 38 | 35 | 45
Most is untrue | 10.1 1 9 1 8 1 12 ■ 13 ■ 9 1 6 | 11 1 9 14 6 1 12 1 8 1 13 1 9 | 10 1 9 1 6 | 10 1 13 | 10 1 6 | 10
Not consume | 28.4 | 29 | 30 | 28 ■ 26 ■ 29 | 49 | 26 | 29 ■ 34 | 27 | | 23 1 27 1 31 1 34 1 27 | 28 1 27 | 36 1 43 | 19 19 1 31 | 30
Total 100%

social media sites or apps
All are true
S o m e are true
46 %
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
Elementary
21) :=
^ e
r e
9-11 years
< 03 "O
126 - 185
4-8 years
Over 185
Q. 7=
College
Refusal
Female
s/foster
Center y <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Yes
o ?£
z 1 1 W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.19 0.84 0.00 0.00 0.00 0.10 0.99 0.00
All are true | 1.0 1 2 1 0 1 1 ■ 1 ■ 1 1 3 1 1 1 1 1 2 1 1 1 1 1 0 1 2 1 1 1 1 1 1 1 1 1 1 1 1 ■ 11 ■ 11
Most is true | 23.9 | 23 1 27 | 23 ■ 23 ■ 24 | 23 1 24 1 24 | 23 | 28 1 16 1 24 1 25 | 23 1 24 1 24 | 23 | 14 1 21 1 24 32
Some are true | 46.2 1 51 1 43 1 43 ■ 45 ■ 47 | 35 | 45 1 51 | 40 | 46 | 55 1 51 1 39 1 42 | 48 | 46 | 46 | 58 100 I 35 | 46 | 45 | 44
Most is untrue | 15.9 1 15 1 16 1 16 ■ 17 ■ 15 1 8 1 17 1 16 1 17 | 14 | 18 1 16 1 16 1 16 1 16 1 16 1 17 1 17 1 16 | 18 1 16 | 11 1 17
Not consume | 13.0 | 10 | 14 1 16 ■ 14 ■ 13 1 31 | 14 7 18 | 11 | 10 | 10 | 19 18 | 11 1 13 1 12 | 11 | 26 1 12 6 6 | 14
Total 100%

Do you believe that all of the information you can find are true, most of them are true or just some of them are true? - In
newspapers (print edition)
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
21) :=
^
9-11 years
<
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.64 0.02 0.00 0.00 0.00 0.02 0.98 0.00
All are true | 2.9 1 2 1 3 1 3 ■ 3 ■ 3 1 2 1 3 1 3 1 2 5 1 1 1 3 1 3 1 3 1 3 1 3 1 3 1 2 1 4 1 3 1 3 1 2
Most is true | 27.4 1 25 | 29 | 29 ■ 32 ■ 25 | 23 | 28 | 26 1 25 | 30 | 26 1 27 | 28 | 22 | 29 | 28 1 27 | 19 | 20 1 31 | 39 | 28 1 21
Some are true | 34.4 | 36 | 33 | 32 ■ 36 ■ 34 | 15 | 36 | 36 | 28 | 35 | 41 | 40 | 32 | 35 1 34 | 36 | 39 100 1 27 | 36 1 31 | 33 43
Most is untrue | 8.8 | 10 1 6 | 10 ■ 10 ■ 8 1 17 1 9 | 7 1 13 | 5 1 12 | 7 | 11 1 8 1 8 | 11 1 8 | 11 1 9 | 7 1 5 | 11
Not consume | 26.6 1 27 | 28 | 26 ■ 20 ■ 29 1 43 1 24 | 29 | 32 | 26 1 21 | 23 | 33 1 24 1 27 | 26 1 31 | 19 | 20 | 30 1 24
Total 100%

Do you believe that all of the information you can find are true, most of them are true or just some of them are true? - In
newspapers (online edition)
All are true

Not consum e 3%
19%
M ost is true
29%
M ost is untrue
10%
S o m e are true
39%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
Elementary
21) :=
^ e
r e
9-11 years
< 03 "O
126 - 185
4-8 years
Over 185
Q. 7=
College
Refusal
Female
s/foster
Center y <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Yes
o ?£
z 1 1 W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
o0
sig 0.36 0.38 0.07 0.08 0.24 1.00 0.00

2
.
All are true 1 2.5 1 2 1 4 1 2 ■ 3 ■ 2 1 5 1 2 1 3 1 3 1 2 1 2 1 2 1 3 1 2 1 3 1 2 1 5 1 4 1 1 1 2 1 3 ■12

Most is true | 29.0 | 28 1 31 | 29 ■ 30 ■ 28 | 20 | 30 | 29 | 29 1 31 1 24 | 28 1 31 | 26 | 30 | 29 1 31 | 28 | 23 | 35 1 42 | 26 1 21
Some are true | 39.8 1 42 1 37 | 38 ■ 40 ■ 40 | 32 | 39 1 43 | 36 | 40 | 45 1 43 1 34 | 38 | 40 | 40 | 39 | 39 100 | 36 | 39 1 37 | 39 1 47
Most is untrue | 10.1 | 11 1 9 | 10 ■ 12 ■ 9 | 11 | 11 | 7 14 1 12 | 10 | 10 | 11 | 10 | 10 1 8 | 14 1 12 1 12 | 7 | 7 1 12
Not consume | 18.6 1 17 | 20 1 21 ■ 15 ■ 20 32 1 17 | 18 | 19 | 20 1 16 1 17 1 21 | 23 1 17 | 19 1 16 | 19 25 | 14 1 12 1 25 | 18
Total 100%

Do you believe that all of the information you can find (MEDIUM/SOURCE) are true, most of them are true or just some of
them are true? - Table of frequency

It happens that people believe that some information from the media is true, but it turns out later that it was not. Has this
ever happened to you?
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
University or
with children
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
ss
Male
EUR
EUR
less
o elo
N >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.83 0.95 0.40 0.00 0.00 0.00 0.30 0.00
Yes 46.2 46 46 48 46 46 54 47 45 63 35 45 43 52 56 43 45 48 61 50 63 47 42 41 40
No 53.8 54 54 52 54 54 46 53 55 37 | 65 55 57 48 57 55 52 39 50 37 53 58 59 60
Total 100%

How easy or difficult is it to tell whether a news story or information on ... is true? - on TV
Very e a s y
Very d ifficu lt
6%
14%
Q uite e a s y
20%
Q uite d ifficu lt
18%
N e ith e r
42%
Total Child’s age t’s Education Stratum Type Paid job Type of household HH income per HH member
c c R cr
o er 2D :=
^ U U
yr y ra < e
r e E E
a
t o to ~o
0 5 5
a C " £
(D Q . :=
8 5 8 00
T—
e
y
e .c te .c 0)^(ü a o
(N
£ > = tr c d ner tso re 6
- R e r R
le es c o e
lo -C
o e o > Z) e
8
-4 9 lE tt> ® => O O (f) R >-
(Ü
CL CO i ^
LE o W 3
81 2
2 U
1 E O LU R
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261

How easy or difficult is it to tell whether a news story or information on ... is true? - on Radio
Very e a s y Very d ifficu lt

5% 11 %
Q uite e a s y
21% Q uite d ifficu lt
16%
N e ith e r
47%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
21) :=
^
9-11 years
<
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 485 332
233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.39 0.24 0.00 0.00 0 .00 0 .30 0.95
Very difficult | 10.9 | 10 1 13 | 11 ■ 10 ■ 11 | 26 | 11 1 8 | 20 | 7 1 6 6 | 19 21 | 7 | 11 | 11 1 8 1 21 | 9 | 10 | 7 ■ 7
Quite difficult | 16.0 | 18 | 11 | 18 ■ 16 ■ 16 | 20 1 16 1 13 | 19 1 13 | 18 1 15 1 17 1 16 1 16 1 16 1 16 1 17 1 15 | 19 | 19 | 19 9
Neither | 46.7 1 47 | 48 | 46 ■ 43 ■ 48 | 40 1 47 | 48 | 44 1 47 | 50 | 49 1 42 1 42 | 48 1 47 | 41 | 56 100 | 45 1 42 | 44 | 53 | 49
Quite easy | 21.1 | 20 | 22 | 20 ■ 25 ■ 20 1 9 1 21 1 24 | 20 | 23 | 18 1 17 | 22 1 21 1 25 | 14 1 13 | 23 1 24 | 19 | 26
Very easy | 5.3 1 5 1 6 1 5 ■ 6 ■ 5 1 5|| 5 1 6 4 L 6 1 6 1 6 1 4 1 4 1 6 1 5 | 7 1 6 1 5 | 7 1 3 1 1 9
Total 100%

How easy or difficult is it to tell whether a news story or information on ... is true? - in Magazines
V ery e a s y Very d ifficu lt

7% 10%
N e ith e r
46%
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
tn n
University or
12-17 years
Elementary
21) :=
^ er e
9-11 years
< 03 "O
126 - 185
4-8 years
Over 185
Q. 7=
College
Refusal
Female
s/foster
Center
y <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o ?£
z 1 1 W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.06 0.01 0.00 0.00 0.00 0.00 0.92
Very difficult | 10.2 1 9 | 11 | 11 ■ 10 ■ 10 1 31 | 10 1 6 I 19 6 1 5 6 I 18 I 20 7 | 10 | 11 1 8 1 21 I 7 | 11 1 6
Quite difficult | 14.7 1 15 ■ 14 ■ 15 1 12 1 15 1 13 1 15 | 14 | 14 | 14 1 16 | 19 1 13 1 15 | 14 1 17 1 17 | 14 1 17 1 16 | 10
Neither | 46.6 | 46 | 48 1 47 ■ 40 ■ 50 | 46 1 47 | 46 | 44 | 48 1 47 | 48 | 44 1 42 | 48 1 47 1 42 | 58 100 1 43 | 49 | 40 1 52 | 49
Quite easy | 21.5 | 18 1 24 1 21 27 ■ 19 6 1 21 | 26 1 16 1 24 1 24 1 24 1 17 1 16 | 23 | 22 | 23 | 11 13 | 23 1 25 | 22 1 24
Very easy 1 7.0 | 7 | 7 1 6 ■ 9 ■ 6 1 5 | 7 1 8 1 6 | 7 1 9 1 8 1 6 1 3 1 8 | 7 | 10 1 6 1 6 1 6 | 7 1 3 11
Total 100%

How easy or difficult is it to tell whether a news story or information on ... is true? - on social media sites or apps

8% 11 %
N e ith e r
41%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
21) :=
^
9-11 years
<
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379
780 270 846 166 36 2 208 191 216 174 261
sig 0.53 0.05 0.00 30 0.51 0.00
Very difficult | 11.0 1 12 | 11 | 10 ■ 10 ■ 12 1 31 | 11 5 | 20| 8 | 3|| 7 | 18 ■ 8 | 11 | 11 | 11 | 22 | 8 | 11 | 7 | 7
Quite difficult | 15.5 1 16 1 12 | 18 ■ 16 ■ 15 | 20 1 15 1 15 1 17 1 13 | 20 1 15 1 17 | 19 | 14 1 15 | 19 | 19 1 17 1 17 | 18 | 18 | 10
Neither | 42.0 | 40 1 43 | 44 ■ 37 ■ 44 1 42 | 44 | 38 1 42 | 40 1 47 1 42 | 41 | 40 1 43 1 42 | 38 | 56 100 1 42 | 39 1 37 | 46 | 46
Quite easy | 23.9 1 24 1 25 1 21 ■ 28 ■ 22 8 | 22 1 21 1 27 | 26 1 24 | 26 1 6 14 1 25 | 28 1 27 1 25
Very easy 1 7.6 | 7 1 8 | 7 ■ 10 ■ 7 1 8 1 10 | | 6|| 8 1 9 1 9 5 3 1 9 1 8 1 5 ■ 8 ■ 5 | 11 | 7 1 2 11
Total 100%

How easy or difficult is it to tell whether a news story or information on ... is true? - In newspapers (print edition)

7% 11 %
N e ith e r
45%
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
21) :=
^
9-11 years
<
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.11 0.00 0.00 0.00 0.00 0.00 0.82 0.00
Very difficult | 11.1 | 11 1 12 | 11 ■ 10 ■ 12 1 25 1 12 | 7 | 19 1 9 4 1 8 1 17 1 21 8 | 11 1 9 | 14 1 21 | 9 1 12 | 7 | 7
Quite difficult | 16.2 | 19 1 13 1 16 ■ 17 ■ 16 1 15 1 15 | 18 1 16 | 14 | 21 1 15 | 18 1 16 1 16 1 16 1 17 | 14 1 15 | 19 1 21 | 20 8
Neither | 45.2 | 46 | 45 1 47 ■ 37 ■ 49 | 49 | 46 | 44 | 44 | 45 | 46 | 46 | 44 1 43 | 46 | 46 | 41 | 53 100 | 45 | 41 | 38 1 52 | 49
Quite easy | 20.9 1 17 1 24 1 21 27 ■ 18 1 8 1 21 1 24 1 16 1 25 | 20 | 23 1 17 1 16 | 23 | 20 1 27 | 11 1 13 1 24 | 22 | 18 1 25
Very easy | 6.6 1 8 1 6 1 5 ■ 9 ■ 6 1 3 | 7 | 7 1 5 | 7 1 9 1 8 1 4 1 4 | 7 | 7 1 5 1 8 1 6 | 7 1 6 1 2 10
Total 100%

How easy or difficult is it to tell whether a news story or information on ... is true? - In newspapers (online edition)
N e ith e r
47 %
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
Elementary
2D :=
^ e
r e
9-11 years
< 03 "O
126 - 185
4-8 years
Over 185
Q. 7=
College
Refusal
Female
s/foster
Center
y <1) 0
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Yes
o ?£
z i 1 W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.90 0.01 0.00 0.00 0.00 0.00 0.89 0.00
Very difficult | 11.0 | 10 1 12 | 11 ■ 10 ■ 11 | 29 | 11 | 7 1 20 1 8 4 7 1 18 1 21 8 1 11 1 11 1 11 1 23 1 8 1 10 1 7 1 7
Quite difficult | 14.9 1 16 1 13 1 16 ■ 15 ■ 15 | 18 1 15 1 13 1 15 1 13 1 19 1 14 1 17 1 16 1 14 1 15 1 16 1 14 1 14 1 16 1 22 1 15 8
Neither | 46.7 1 47 1 47 | 46 ■ 41 ■ 49 | 45 | 48 | 45 1 45 1 46 1 51 1 48 1 44 1 44 1 47 1 47 1 42 1 64 100 1 45 1 46 1 39 1 56 1 49
Quite easy | 20.1 | 19 | 22 | 19 ■ 23 ■ 19 1 6 | 19 1 17 1 23 1 15 1 16 1 22 1 20 1 23 1 8 1 13 1 21 1 23 1 19 1 23
Very easy 1 7.4 1 8 | 7 | 7 11 ■ 6 ■ 2 | 7 9 7T 7 1 9 1 8 ■ 6 3 1 9 1 8 1 7 1 3 1 5 II 9 1 6 1 3 1 12
Total 100%

How easy or difficult is it to tell whether a news story or information on (MEDIUM/SOURCE) is true? - Table of frequency
=3
Quite easy
O
Very easy
difficult
Neither
"5
Quite
Total
z $
On TV 1050 14.1 18.1 42.5 19.8 | 5.5

On Radio 1050 10.9 16.0 46.7 21.1 | 5.3
In Magazines 1050 10.2 14.7 46.6 21.5 1 7.0
100%
On social media sites or apps 1050 11.0 15.5 42.0 23.9 1 7.6
In newspapers (print edition) 1050 11.1 16.2 45.2 20.9 | 6.6
In newspapers (online edition) 1050 11.0 14.9 46.7 20.1 1 7.4

RESEARCH ABOUT PARENTS' MEDIA CONSUMPTION IN MONTENEGRO - MEDIA UNDERSTANDING_________________________________________ October 2018
Have you ever heard of 'fake news'?

Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
N 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.33 0.19 0.00 0.00 0.34 0.03 0.65 0.00
No 51.3 51 56 51 48 53 65 54 41 56 54 39 50 53 57 49 52 48 44 50 60 60 49 48 43
Yes 48.7 49 44 49 52 47 35 46 59 44 46 61 50 47 43 51 48 52 56 50 40 40 51 52 57
■ ■ ■ ■

In your opinion, what is fake news?

B a s e : P o p u la tio n o f th o s e w h o h a v e h e a rd o f 'fa k e n e w s '
N ew s m ade on a d e lib e ra te m isinform atio n or hoaxes w ith the

intention to d a m ag e so m e o n e 's reputation
N ew s w h ich are m ade on g o ssip s or un verified inform ation
News in w h ich som e data or fa cts are w ro n g ly p re sen te d by

m istake and w ith o u t th e in te ntio n to pre sen t w ro ng data as true
N ew s w h ich are partly true, but exa gg erate d in so m e details
News w h ich looks like real news, but it is a parody or satire of a

rea listic event
S o m e thin g else
D o n't know 4%

In your opinion, what is fake news?

Total Child's age ReGenmferit’s EducationStratum T
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
tn n
University or
12-17 years
Elementary
2 ^ e
r e
9-11 years
(1) := 03 "O
126 - 185
4-8 years
Over 185
Q. 7=
College
Refusal
Female
s/foster
Center
“ 1 1 1 W 3
N 511 182 147 160 163 348 23 319 162 146 224 141 334 177 116 395 404 86 20 1 83 76 111 91 150
sig 0.88 0.65 0.90 0.00 0.03 0.90 0.36 0.60
News made on a deliberate misinformation
or hoaxes with the intention to damage 1 34.4 1 36 1 35 1 34 1 33 1 35 1 22 1 32 1 40 1 29 1 40 1 30 1 31 1 41 1 33 1 35 1 37 1 21 1 35 100 1 29 1 28 1 37 1 32 1 41
someone's reputation
News which are made on gossips or
1 17.2 1 14 1 18 1 19 1 22 1 18 1 17 1 18 1 18 1 15 1 19 1 13 1 16 1 18 1 16 1 23 1 15 1 19 1 16 1 18 1 23 1 13
unverified information 1 17 1 17
News in which some data or facts are
wrongly presented by mistake and without 1 17.0 1 18 1 16 1 14 1 20 1 4 1 18 1 18 1 8 1 17 1 27 1 19 1 12 1 15 1 18 1 14 1 29 1 25 1 8 1 16 1 19 1 22 1 18
1 16
the intention to present wrong data as true
News which are partly true, but
1 15.7 1 19 1 15 1 14 1 18 1 17 1 16 1 16 1 25 1 15 1 7 1 15 1 17 1 17 1 15 1 17 1 12 1 5 1 22 1 20 1 14 1 10 1 15
exaggerated in some details 1 15
News which looks like real news, but it is a
1 11.9 1 10 1 13 1 13 1 14 1 26 1 12 1 8 1 15 1 8 1 15 1 10 1 15 1 14 1 11 1 12 1 8 1 20 1 18 1 13 1 10 1 11 1 10
parody or satire of a realistic event 1 9
Something else | 0.2 1 1 ■ 1 1 0 1 1 1 1 1 0 1 1 1 1
Don't know | 3.5 1 2 1 4 1 5 ■ 4 ■ 3 1 9 1 4 1 2 1 3 1 3 1 5 1 4 1 2 1 6 1 3 1 3 1 6 1 4 1 8 1 1 1 2 1 4
Total 100%

Have you ever seen anything online or in media that you thought was a ‘fake news' story?
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
ä J
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z i 1
N 511 182 147 160 163 348 23 319 162 146 224 141 334 177 116 395 404 86 20 1 83 111 91 76
150
sig 0.55 0.61 0.61 0.21 0.06 0.62 0.11 0.01
Yes | 58.5 | 59 | 63 | 55 ■ 61 ■ 57 | 48 | 58 | 63 1 61 | 56 | 60 | 55 | 66 | 59 | 58 | 62 | 44 | 45 100 | 59 1 71 | 50 1 47 | 65
No | 15.5 | 14 1 12 | 18 ■ 13 ■ 16 | 22 1 16 1 12 1 12 1 15 | 20 1 17 1 12 1 13 1 16 | 14 | 22 1 25 | 11 | 7 1 21 25 1 13
Not sure | 26.0 1 27 | 26 1 27 ■ 25 ■ 26 | 30 | 26 1 25 1 27 | 29 1 21 | 28 | 22 | 28 1 25 1 24 1 34 | 30 | 30 | 22 | 29 ■ 27 | 23
Total 100%

Where?
M u ltip le a n s w e rs ; B a s e : P o p u la tio n o f th o s e w h o e v e r s e e n a n y th in g o n lin e o r in m e d ia t h a t th o u g h t w a s a ‘fa k e n e w s ' s to ry
On th e in te rn e t 76 %
On Tv 44%
In the m a g a z in e /
40%
new spaper
On th e radio 13%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 e ^t lyi
Elementary
wr
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
N 1 1
N 299 107 92 88 100 199 11 185 102 89 126 84 183 116 68 231 251 38 9 1 49 54 56 43 97
On the internet 1 76.3 1 80 1 80 1 69 ■ 78 ■ 75 1 45 1 74 1 84 1 58 1 83 1 85 1 76 1 77 1 66 1 79 1 76 1 74 1 89 100 1 65 1 69 1 86 1 77 1 80
On Tv 1 44.1 1 46 1 40 1 49 ■ 53 ■ 40 1 82 1 44 1 39 60 1 36 1 40 1 39 1 53 1 53 1 42 1 43 1 53 1 22 100 1 55 1 44 63 1 49 26
In the magazine/ newspaper 1 40.1 1 38 1 46 1 33 54 ■ 33 1 18 1 41 1 41 1 48 1 34 1 40 1 43 1 35 1 29 1 43 1 42 1 29 1 22 100 1 31 1 54 1 45 1 16 1 45
On the radio 1 13.4 1 13 1 13 1 13 21 ■ 10 1 27 1 11 1 16 1 13 1 11 1 17 1 14 1 12 1 12 1 14 1 13 1 21 1 8 1 15 1 21 1 14 1 10

If you saw a story on social media or online that you thought was ‘fake news' what, if anything, would you do about it?
M u ltip le a n s w e rs ; B a s e : P o p u la tio n o f th o s e w h o h a v e h e a rd o f 'fa k e n e w s '
W o u ld p ro b a b ly n o t do an ythin g a b o u t it / w o u ld ig n o re it 53%
I w o u ld te ll a frie n d / c o lle a g u e s 22 %
I w o u ld tell m y child o r o th e r m e m b e r o f m y fa m ily 22 %
I w o u ld leave a c o m m e n t sa yin g I th o u g h t it w a s fake ne w s 9%
I w o u ld s h a re it w ith p e o p le and tell th e m a b o u t ho w it's not true 9%
I w o u ld re p o rt it to the s o c ia l m e d ia s ite / w e b site 6%
I w o u ld re p o rt it to the p o lice | 1%
D o n ’t kno w 7%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
Elementary 2 e
r e
9-11 years
<1) := 03 "O
126 - 185
4-8 years
Over 185
Q. 7=
College
Refusal
Female
s/foster
Center
1 ! l 1 w 3
N 511 182 147 160 163 348 23 319 162 146 224 141 334 177 116 395 404 86 20 1 83 76 111 91 150
Would probably not do anything
1 52.8 1 52 1 60 1 49 1 48 1 55 1 48 1 52 1 54 1 60 1 55 1 42 1 53 1 52 1 54 1 52 1 54 1 45 1 55 100 1 54 1 54 1 50 1 63
about it / would ignore it
I would tell a friend/ colleagues | 21.9 | 26 | 20 | 19 ■ 23 ■ 21 | 30 1 21 | 23 1 16 | 19 | 32 1 21 | 23 | 19 | 23 | 20 34 | 10 | 23 | 20 1 27
I would tell my child or other member
1 21.7 1 20 1 23 1 24 1 24 1 43 1 20 1 21 1 29 1 20 1 17 1 17 30 1 28 1 20 1 21 1 28 1 10 1 30 1 22 1 23 1 29
of my family 1 17
I would leave a comment saying I
1 8.8 1 8 1 7 1 9 1 7 12 1 9 1 13 1 10 1 7 1 3 1 10 1 9 1 8 1 15 1 5 1 11 1 8 16 1 6
thought it was fake news 1 12 »
I would share it with people and tell
1 8.6 1 8 1 5 1 8 1 10 1 8 1 9 1 9 1 7 1 6 1 18 1 9 1 7 1 8 1 9 1 8 1 14 1 7 1 8 14 1 10 1 5
them about how it's not true
I would report it to the social media
1 6.1 1 8 1 3 1 4 10 1 4 1 4 1 7 1 6 1 5 1 13 1 7 1 3 1 2 1 7 1 5 1 8 1 10 1 2 1 3 11 1 11 1 3
site/ web site ■
I would report it to the police 1 12 1 1 1 1 1 1 ■ 2 ■ 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 | 10 1 1 1 2 1 2 1 1
Don’t know | 6.8 | 7 1 3 | 11 ■ 10 ■ 5 1 4 1 6 1 9 ■17 | 7 | 7 1 5 | 10 1 9 1 6 1 6 | 7 1 15 | 7 1 5 1 5 | 7 1 9

Do you agree with the following statements? - Agree

B est w ay to fig h t a g a in st fa ke news is to becom e m edia lite rate and to

91%
c ritica lly asse ss all news
Intern et brow sers and social m edia sho uld syste m a tica lly ve rify userQ s
90%
sta te m e n ts and a sse rtion s
Fake new s is nothing new, th e y alw ays existed, but in te rn e t helps it

89%
spre ad m ore quickly
Fake new s is ve ry da ng erou s be cau se th e y can be ea sily spre ad through

86%
in te rn e t and ne ga tively in flue nce pu blic opinion
Fake news is in te n tio n a lly placed to d iscre d it so m e o n e and influence

86%
public opinion and d ialo gu e in fa v o u r o f the crea to rs o f fa ke news
S trict control of in te rn e t usage sho uld be im p le m e n te d and th e re should

85%
be strict law s and ha rde r pu n ish m e n t o f th e fa ke news creators
Fake new s su p p o rt populism 81%
Fake new s is ju s t an o th e r hoax on in te rn e t w h ich is o ve restim a te d 73%
Intern et sho uld be le ft as a fre e sp a ce fo r anyone to e xp ress his/her

70%
opinion w ith o u t cen sorsh ip
The w h ole story ab ou t fa ke news is pro m oted by old jo u rn a lis tic elites and
reporters from pre - digital age w ho are now lo sing th e ir jo bs, influence 52%
and position be cau se o f th e internet.


Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2
Elementary
e
r e
9-11 years
 1 1 W 3
N 511 182 147 160 163 348 23 319 162 146 224 141 334 177 116 395 404 86 20 1 83 76 111 91 150
Best way to fight against fake news
is to become media literate and to 1 91.2 1 91 1 93 1 91 1 93 1 90 1 96 1 90 1 93 1 91 1 92 1 91 1 90 1 93 1 94 1 90 1 91 1 93 1 85 100 1 93 1 91 1 86 1 88 1 97
critically assess all news
Internet browsers and social media
should systematically verify user’s 1 90.4 1 89 1 93 1 91 1 91 1 90 1 91 1 88 1 94 1 90 1 92 1 89 1 90 1 92 1 90 1 91 1 90 1 92 1 95 100 1 90 1 91 1 84 1 89 1 96
statements and assertions
Fake news is nothing new, they
always existed, but internet helps it 1 89.2 1 88 1 96 1 88 1 90 1 89 1 96 1 88 1 91 1 95 1 88 1 84 1 87 1 94 1 94 1 88 1 91 1 84 1 80 100 1 98 1 91 1 85 1 78 1 94
spread more quickly
Fake news is very dangerous
because they can be easily spread
1 86.3 1 86 1 92 1 86 1 85 1 87 1 91 1 84 1 90 1 93 1 89 1 74 1 83 1 92 1 96 1 84 1 88 1 80 1 85 100 1 92 1 91 1 75 1 76 1 96
through internet and negatively
influence public opinion
Fake news is intentionally placed to
discredit someone and influence
1 85.9 1 86 1 88 1 84 1 85 1 86 1 78 1 85 1 88 1 88 1 89 1 79 1 86 1 85 1 94 1 84 1 86 1 87 1 85 100 1 89 1 86 1 78 1 82 1 92
public opinion and dialogue in favour
of the creators of fake news
Strict control of internet usage
should be implemented and there
should be strict laws and harder 1 84.9 1 84 1 90 1 84 1 85 1 85 1 87 1 83 1 88 1 91 1 90 1 71 1 86 1 82 1 91 1 83 1 85 1 85 1 75 100 1 89 1 83 1 76 1 82 1 92
punishment of the fake news
creators
Fake news support populism | 81.2 | 81 | 86 1 79 ■ 82 ■ 81 1 87 1 79 | 85 | 85 | 84 1 73 1 79 | 86 1 87 1 79 | 82 | 80 | 60 100 | 86 | 88 1 74 1 71 1 87
Fake news is just another hoax on
1 72.6 1 72 1 78 1 68 1 73 1 72 1 65 1 72 1 74 1 74 1 71 1 73 1 70 1 77 1 78 1 71 1 75 1 62 1 70 1 76 1 79 1 61 1 57 1 85
internet which is overestimated
Internet should be left as a free
space for anyone to express his/her 1 70.3 1 72 1 67 1 71 1 70 1 57 1 70 1 73 1 73 1 67 1 72 1 72 1 67 1 72 1 70 1 72 1 67 1 60 1 73 1 83 1 65 1 57 1 74
1 71
opinion without censorship
The whole story about fake news is
promoted by old journalistic elites
and reporters from pre - digital age
1 51.7 1 49 1 55 1 51 1 55 1 50 1 52 1 50 1 54 1 49 1 55 1 49 1 54 1 46 1 48 1 53 1 54 1 45 1 30 1 51 1 50 1 51 1 48 1 55
who are now losing their jobs,
influence and position because of
the internet.


W h e n I’m sea rching on G oogle, I

w ill be given th e sam e resu lts as
82%
any o th e r use r on the p lan et with
th e sam e sea rch request)
W h e n I'm sea rching on G oogle, all

the links w h ich are offered to me
are a logical resu lt o f m y search 55%
and th e re are no spo nso red links
and ad verts am o ng them
V lo g g e rs are ta lkin g ab ou t w hat's

on th e ir m ind and th e y a re n 't paid 54%
fo r reco m m en din g som e products
S ocial ne tw orks are not fin a n ce d by

a d vertising like TV, radio o r print 50%
m edia


Gender: <>tratun1
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2
Elementary
9-11 years
 1 !
N 511 182 147 160 163 348 23 319 162 146 224 141 334 177 116 395 404 86 20 1 83 76 111 91 150
When I’m searching on Google, I will be given
the same results as any other user on the 1 82.2 1 81 1 85 1 84 1 82 1 82 1 87 1 83 1 80 1 86 1 84 1 75 1 79 1 88 1 86 1 81 1 83 1 78 1 80 100 1 89 1 74 1 78 1 73 1 91
planet with the same search request)
Social media are selling data on their users to
1 64.2 1 67 1 63 1 64 1 69 1 62 1 87 1 64 1 63 1 69 1 56 1 72 1 61 1 69 1 64 1 64 1 63 1 66 1 70 100 1 75 1 72 1 68 1 64 1 51
advertisers and media agencies
When I’m searching on Google, all the links
which are offered to me are a logical result of
1 55.2 1 57 1 54 1 54 1 59 1 53 87 1 55 1 51 1 66 1 49 1 54 1 53 1 59 1 68 1 51 1 55 1 53 1 65 72 1 46 1 47 1 45 1 63
my search and there are no sponsored links
and adverts among them
Vloggers are talking about what's on their mind
and they aren't paid for recommending some 1 54.0 1 52 1 53 1 55 1 59 1 52 1 78 1 56 1 48 1 62 1 48 1 55 1 53 1 56 1 60 1 52 1 54 1 56 1 55 1 69 1 45 1 50 1 41 1 62
products
Social networks are not financed by
1 49.9 1 52 1 48 1 49 1 52 1 49 1 65 1 51 1 45 63 1 42 1 50 1 50 1 49 1 55 1 48 1 47 1 60 1 60 1 60 1 58 1 48 1 42 1 47
advertising like TV, radio or print media

If you are not sure about whether some information in media is true or false how would you check that?
B a s e : P o p u la tio n o f th o s e w h o h a v e h e a rd o f ’fa k e n e w s ’
S o m e thin g else
2%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
tn n
University or
12-17 years
2 ^
Elementary
e
r e
9-11 years
(D t= 03 "O
126 - 185
4-8 years
Over 185
C £ Q-:=
Refusal
College
Female
s/foster
Center
<1) o
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o elo
z > 5
2 “o W 3
N 511 182 147 160 163 348 23 319 162 146 224 141 334 177 116 395 404 86 20 1 83 111 91 76
150
sig 0.85 0.22 0.95 0.00 0.70 0.76 0.84 0.63
By looking at other media | 70.8 1 70 1 72 1 74 ■ 66 ■ 73 | 65 1 72 1 70 1 77 1 75 | 58 1 70 1 72 | 69 1 71 1 72 | 64 1 75 100 1 73 1 78 | 65 | 65 1 74
By asking friends | 27.6 | 29 1 27 | 23 ■ 33 ■ 25 | 35 1 27 | 28 1 21 1 24 I 41 | 28 1 27 | 30 1 27 | 26 | 35 1 25 1 25 1 21 | 32 | 35 1 25
Something else 1 16 1 1 1 1 1 3 ■ 2 ■ 1 1 2 1 2 1 2 1 2 1 1 1 2 1 1 1 1 1 2 1 2 1 1 1 1 1 1 1 4 1 1
Total 100%

Imagine you are finding out different information on some subject while searching about it on the internet with your child.
How would you check which information is true/reliable?
By se a rch in g on o th e r w e b site s. Inform a tion w h ich occu rs m ore tim e s

are m ore reliable
B y a n alysing w e b site cha ra cte ristics: w h o are th e authors, w h a t is the

p u rpo se o f the w e bsite , w h o th e w e b site is m ade f o r .
A s k an exp e rt on th e su b je c t fo r an o p in ion if I kno w one
By asking a frien d fo r an opinion
By looking fo r in fo rm a tio n in a printed ve rsio n o f an e n cyclo p a e d ia and

tru stin g th e in fo rm atio n I find th e re reg ard less
By asking a te a c h e r/s c h o o l pe d a g o g u e from th e ch ild 's scho ol fo r an

op in ion
S om e thin g else

Imagine you are finding out different information on some subject while searching about it on the internet with your child.
How would you check which information is true/reliable?
B a s e : P o p u la tio n o f th o s e w h o h a v e h e a rd o f ’fa k e n e w s ’
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
tn n
University or
12-17 years
2
<u =^ e
r e
Elementary
9-11 years
03 "O
126 - 185
4-8 years
Over 185
Q. 7=
College
Refusal
Female
s/foster
Center
1 J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o ?£
z 1 1 W 3
N 511 182 147 160 163 348 23 319 162 146 224 141 334 177 116 395 404 86 20 1 83 76 111 91 150
sig 0.97 0.18 0.65 0.00 0.02 0.30 0.80 0.04
By searching on other websites.
Information which occurs more times 1 43.6 1 46 1 47 1 44 1 38 1 46 1 57 1 45 1 38 27 1 51 1 51 1 42 1 42 1 44 1 65 100 1 63 1 39 1 44 1 44 1 35
are more reliable
By analysing website characteristics:
who are the authors, what is the
1 24.9 1 23 1 20 1 24 1 30 1 22 1 13 1 24 1 28 12 1 20 1 46 1 27 1 21 1 18 1 27 1 24 1 31 1 25 8 1 24 1 25 1 27 1 33
purpose of the website, who the
website is made f o r .
Ask an expert on the subject for an
1 13.1 1 16 1 12 1 13 1 11 1 12 1 17 1 14 1 13 1 13 1 16 1 8 1 14 1 13 1 15 1 5 1 5 1 8 1 18 1 14 1 12 1 13
opinion if I know one 1 17
By asking a friend for an opinion | 8.2 | 7 | 10 1 8 ■ 6 ■ 9 | 26 1 8 1 6 1 9 1 9 1 6 | 7 | 11 | 11 | 7 1 8 1 12 1 5 14 | 7 1 5 1 4 | 10
By looking for information in a
printed version of an encyclopaedia
1 7.0 1 5 1 9 1 8 1 8 1 7 1 10 1 7 1 4 1 8 1 6 1 5 1 8 1 8 1 5 1 4 1 11 1 9 1 7 1 6
and trusting the information I find 1 6 1 8
there regardless
By asking a teacher/school
pedagogue from the child’s school 1 2.2 1 3 1 1 1 3 1 4 1 2 1 3 1 2 1 2 1 2 1 3 1 1 1 1 1 3 1 2 1 2 1 2 1 3 1 4 1 1
1 3 1 2
for an opinion
Something else | 1.0 1 1 1 1 1 1 ■ 1 ■ 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 2
Total 100%

Before I share some news on social media I...

C h e c k the
tru th fu ln e s s o f th e se
news
17%
It’s o n ly im p o rta n t fo r
me to be th e first one
to sha re th e news
online, so I d o n ’t
ch e c k if it is true
5%
I d o n ’t sha re news
on social m edia I’m not w o rried ab ou t
75% th e tru th fu ln e s s o f
th e news, I ju s t w a n t
to be p o p u la r on
social m edia
3%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
with children
o
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
'ÖÖ <D
Refusal
Female
s/foster
Center
Urban
South
S> jy
Other
North
Rural
Male
EUR
EUR
in
less
'c o o a)
=> O z >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.59 0.06 0.27 0.00 0.37 0.03 0.00 0.00
Check the truthfulness of these news 17.0 19 17 15 16 17 12 16 21 17 17 17 17 17 15 18 16 19 22 50 19 17 13 16 20
It’s only important for me to be the first
one to share the news online, so I don’t
check if it is true
1 4.8
1 4
1 5
1 4
M 3 1 5 1 3 1 5 1 3
E
1 4
1 5
1 4
13 1 5 1 4 10 1 6
1 1
1 3 1 7 10 1 3
I’m not worried about the truthfulness of

the news, I just want to be popular on 1 3.3 1 2 5 1 2 1 6 1 3 1 2 12 1 2 1 1 1 4 1 2 1 8 1 6 1 2 1 7
1 4 1 3 1 4 1 1 1 1
social media
I don’t share news on social media 74.9 73 77 78 75 75 78 75 74 81 77 61 74 77 80 73 78 63 67 50 78 78 73 68 76
Total 100%

When commenting news on social media I.

S ha re m y personal
19%
opinion
C h e c k w h e th e r th e news
is from a tru ste d source 10%
o r not
S ea rch fo r an exp la natio n

8%
regard ing th e se news
Express m y c o n se n t with
th e se news
I 2%
A rg u e w ith o th e r users
re g ard ing th e se news
D o n ’t co m m e n t new s on
60 %
so cia l m edia
Total Child's age ReGroncTent’s EducationStratu
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary 2 ^
9-11 years
(D =
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less o <D
z >- 5
2 “o
N 511 182147 160 163 348 23 319 162 146 224 141 334 177 116 395 404 86 20 1 83 111 76
91 150
sig 1.00 0.72 0.93 0.00 0.07 0.11 0. 30 0.48
Share my personal opinion | 19.0 1 17 1 21 | 20 ■ 18 ■ 20 1 9 | 19 1 21 1 13 | 18 26 1 21 1 16 1 15 | 20 | 18 | 19 | 30 100 | 14 1 16 1 21 1 15 1 24
Check whether the news is from
1 9.8 1 11 1 10 1 8 1 10 1 9 1 10 1 9 1 8 1 13 1 6 1 9 1 11 1 12 1 9 1 10 1 13 17 1 12 1 5 1 8 1 9
a trusted source or not 1 9
Search for an explanation regarding these news 1 7.6 | 7 | 7 1 6 ■ 10 ■ 6 1 9 1 9 1 4 1 6 I 18 | 10 1 4 1 3 1 9 4 1 24 1 15 1 4 1 8 | 10 1 13 1 5
Express my consent with these news | 2.2 1 3 1 3 ■ 2 ■ 2 1 4 1 2 1 2 1 2 1 1 1 4 1 3 1 1 1 2 1 2 1 2 1 1 1 1 1 5 1 2 1 2
Argue with other users regarding these news | 1.4 1 2 1 1 1 2 ■ 2 ■ 1 1 1 1 2 1 2 1 0 1 2 1 2 1 1 1 2 1 2 1 4 1 3 1 1
Don’t comment news on social media | 60.1 | 64 | 58 1 61 ■ 58 ■ 61 1 70 | 59 1 61 75 1 61 1 43 | 56 | 68 | 68 | 58 | 64 1 43 | 55 | 60 | 64 1 57 | 60 | 60
Total 100%

Do you think that people choosing or refusing to consume some media contents can influence the fate of that media
content?
N o t a t all
6%
Y es, to s o m e extent
45%
Total Child's age ReGroiKtent’s EducationStratum Type Paidjob
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
(D aj
Elementary
2 ^
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q. =
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o W 3
N 511 182 147 160 163 348 23 319 162 224 146
141 334 177 116 395 404 86 20 1 83 76 111 91 150
2
o 0.
sig 0.72 0.44 0.19 0.00 0.28 0.00 0.21
Not at all 1 6.1 1 5 1 5 1 9 ■ 4 ■ 7 1 13 1 6 1 5 ■ 12 | | 3 1 5 1 5 | 7 | 14 1 4 1 6 1 3 10 | 11 | 7 1 3 | 7 1 5
Mostly not | 21.9 1 21 | 22 | 20 ■ 24 ■ 21 | 30 1 24 1 15 1 25 | 28 | 22 | 23 | 20 | 23 | 18 | 40 | 20 | 23 | 26 1 24 | 23 1 17
Yes, to some extent | 45.0 | 46 1 42 | 46 ■ 45 ■ 45 1 43 1 42 | 50 1 47 | 50 | 35 | 48 | 40 | 44 | 45 1 47 | 40 | 40 1 47 1 42 | 46 | 48 1 43
Yes, totally | 27.0 | 28 1 31 1 25 ■ 28 ■ 27 1 13 1 27 | 30 15 | 32 | 32 1 25 1 31 | 22 | 28 | 29 1 17 | 30 100 | 19 1 25 1 27 | 22 35
Total 100%

RESEARCH ABOUT PARENTS’ MEDIA CONSUMPTION IN MONTENEGRO - EXPERIENCES AND RISKY BEHAVIOUR October 2018
EXPERIENCES AND RISKY BEHAVIOUR

RESEARCH ABOUT PARENTS' MEDIA CONSUMPTION IN MONTENEGRO - EXPERIENCES AND RISKY BEHAVIOUR October 2018
Do you ever give any information or advice to your child about being exposed to media contents inappropriate for his/her
age? - On TV
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o elo
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.02 0.00 0.00 0.00 0.03 0.91 0.00
No, never | 9.0 14 4 ■ 9 11 ■ 8 1 6 ■ 7 14 1 6 11 10 10 ■ 7 I 7 10 ■ 9 ■ 8 1 3 ■ 7 ■ 7 ■ 8 21 1 5
Very rarely ■ 8.0 10 ■ 6 ■ 9 10 ■ 7 1 3 ■ 9 ■ 7 ■ 4 11 ■ 8 ■ 9 ■ 6 ■ 6 ■ 9 ■ 9 ■ 5 1 6 ■ 8 ■ 9 ■ 8 ■ 7 ■ 8
From time to time 23.6 24 21 25 26 23 12 26 20 21 21 33 24 23 24 23 24 22 17 50 17 29 25 24 24
Quite often 32.7 30 39 29 27 35 57 32 29 32 27 42 40 30 32 34 44 50 46 26 28 27 35
Regularly/Constantly 26.8 23 30 28 25 27 22 26 31 E 3 34 16 30 22 23 28 26 30 31 23 29 31 21 29
Total 100%

age? - On the Radio
R e g u la rly /C o n s ta n tly
20%
No, ne ver
36%
Q uite often
16%
From tim e to tim e V ery ra re ly
17% 11%
Total Child's age ReGron<tent’s EducationStratum Type Paidjob T
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o elo
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.04 0.80 0.04 0.00 0.00 0.00 1.00 0.00
No, never 36.5 42 33 36 37 36 37 37 36 35 39 33 38 35 39 36 36 38 42 36 34 37 41 36
Very rarely 11.2 10 ■ 9 14 12 11 1 6 12 12 11 ■ 8 18 10 13 ■ 7 13 11 11 1 8 50 ■ 7 12 16 13 ■ 9
From time to time 17.0 16 16 18 15 18 11 19 14 15 17 21 17 17 16 17 17 17 14 12 17 18 22 18
Quite often 15.7 16 19 13 15 16 29 14 16 23 | 11 15 12 22 | 21 | 14 16 14 19 50 27 13 11 12 15
Regularly/Constantly 19.5 16 23 19 21 19 17 19 22 16 > 25 14 23 14 16 21 20 20 17 18 25 19 22
Total 100%

age? - In magazines / newspapers
From tim e to tim e 9%

16%
Total Child's age ReGron<tent’s EducationStratum Type Paidjob T
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o elo
z > 5
2 “0
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.16 0.08 0.00 0.00 0.02 0.68 0.00
No, never 36.4 44 33 34 39 35 40 36 38 34 39 34 38 34 40 35 36 37 39 36 30 35 43 38
Very rarely 1 9.0 ■ 9 ■ 8 ■ 9 10 ■ 9 1 5 ■ 9 ■ 9 ■ 7 ■ 9 12 10 ■ 8 ■ 6 10 ■ 9 11 1 6 50 ■ 7 10 11 14 ■ 5
From time to time 15.7 13 14 20 14 17 1 9 18 12 16 14 19 16 16 15 16 17 13 11 13 19 16 13 17
Quite often 19.1 19 20 19 16 21 29 18 19 26 14 19 15 1 27 24 18 19 17 33 50 28 14 18 17 18
Regularly/Constantly 19.7 16 25 18 22 19 17 19 22 17 24 16 22 | 15 15 21 20 22 11 16 27 20 13 21
Total 100%

age? - Online
No, ne ver
12%
Very ra re ly
9%
35%
From tim e to tim e

17%
Q uite often
27%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
University or
with children
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o elo
z >-
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.03 0.00 0.00 0.00 0.00 0.26 0.00
No, never 12.1 18 7 10 16 10 12 10 17 7 13 17 13 10 10 13 12 13 | | 3 10 ■ 9 11 23 10
Very rarely | 9.3 11 ■ 7 ■ 9 11 ■ 8 1 5 11 ■ 7 ■ 7 ■ 8 15 ■ 9 ■ 9 I 7 10 ■ 8 14 | 11 ■ 8 ■ 9 11 13 ■ 7
From time to time 16.8 16 14 20 17 17 15 18 13 13 17 21 18 15 18 16 18 14 | | 8 13 16 18 15 20
Quite often 27.2 27 30 25 25 28 45 27 25 39 20 25 23 34 37 24 27 23 | 47 50 39 26 21 21 28
Regularly/Constantly 34.6 28 42 35 31 36 23 34 38 34 41 22 36 32 28 37 35 34 31 50 30 40 39 29 34
Total 100%

age? - Table of frequency
Regularly/Co
From time to
Quite often
Very rarely
No, never
nstantly
time
z
CO
On TV 1050 9.0 32.7 26.8
0
.
On Radio 1050 36.5 11.2 17.0 15.7 19.5
100%
In magazines / newspapers 1050 36.4 | 9.0 15.7 19.1 19.7
Online 1050 12.1 | 9.3 16.8 27.2 34.6

When your child watches TV, reads magazine .... if she/he sees something that she/he finds worrying or nasty, would
he/she tell someone about it?
Total Child's age ReGron<tent’s EducationStratum Type Paidjob Type o
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z >- 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.02 0.01 0.39 0.63 0.29 0.97 0.00
Yes 62.8 63 67 58 56 66 74 62 62 67 65 53 62 64 67 61 63 63 61 50 68 63 65 52 64
No 20.8 24 17 21 26 19 14 21 20 15 19 32 20 21 18 22 21 20 17 17 16 19 37 18
Don’t know 16.5 14 16 20 18 16 12 17 18 18 16 15 17 15 15 17 16 17 22 50 14 21 16 11 18
Total 100%

Whom would she/he tell first?

B a s e : P o p u la tio n o f p a r re n ts a s s u m in g t h e ir c h ild w o u ld te ll s o m e o n e a b o u t it
Me (p a re n t) 92%
F rien d 2%
l :
B ro th e r/s is te r 2%
T eacher 2%
S cho ol
0%
p e d a g o g u e /p s y c h o lo g is t
P o lice 0%
U n s u re w h o s h e /h e
2%
w o u ld tell
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ e
r e
Elementary
9-11 years
<1) := 03 "O
126 - 185
4-8 years
Over 185
Q. 7=
College
Refusal
Female
s/foster
Center
y <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o ?£
z 1 1 W 3
N 659 231 222 189 176 483 48 431 171 313 222 124 418 241 180 479 531 105 22 1 142 120 141 90 166
sig 1.00 1.00 1.00 0.98 0.94 0.67 1.00 1.00
Me (parent) | 92.4 | 95 | 94 | 88 ■ 91 ■ 93 | 92 | 91 | 96 | 95 | 94 | 84 | 91 | 94 | 98 | 90 | 94 | 88 | 86 100 | 94 | 91 | 89 | 86 | 98
Friend | 2.3 1 1 1 2 1 3 ■ 2 ■ 2 1 6 1 3 1 1 1 1 1 3 1 4 1 2 1 2 1 1 1 3 1 2 1 4 1 3 1 3 1 2 1 4 1 1
Brother/sister 1 15 1 1 1 1 1 2 ■ 2 ■ 1 1 2 1 2 1 1 1 2 1 2 1 1 1 2 1 1 1 1 1 2 1 1 1 2 | 14 1 1 1 5 1 1 1 1
Teacher 1 15 1 1 1 1 1 3 ■ 2 ■ 1 1 2 1 1 1 1 1 5 1 2 1 0 1 2 1 1 1 3 1 1 1 2 1 6 1 1
School pedagogue/psychologist | 0.3 1 0 1 0 ■ 1 ■ 0 1 0 1 2 1 0 1 0 1 0 1 0 1 1 1 1
Police | 0.3 1 1 ■ 0 1 0 1 2 1 0 1 0 1 2 1 1
Unsure who she/he would tell 1 1.7 1 1 1 1 1 3 ■ 2 ■ 1 1 2 1 2 1 2 1 1 1 3 1 2 1 2 1 2 1 2 1 2 1 2 1 1 1 3 1 2 1 1
Total 100%

During the past year, has your child seen any media contents inappropriate for children and disturbing? Examples of
these sorts of things might be nasty or hateful comments, obscene images, posts, articles, scenes of violence, drug
abuse, etc - Table of frequency
Don’t know
Total
Yes
o
z z
On TV 1050 13.2 73.2 13.5
On internet 1050 18.2 65.6 16.2 100%
In magazines/newspapers 1050 7.4 78.1 14.5

What, if anything your child did after he/she saw the most recent example of something disturbing in the media?
B a s e : P o p u la tio n o f p a r e n ts w h o s e c h ild h a v e s e e n a n y m e d ia c o n te n ts in a p p r o p r ia te f o r c h ild re n a n d d is tu rb in g d u r in g th e p a s t y e a r
T old m e 63%
Ig n o re d it, d id n ’t do anything 18%
C o m m e n te d /s h a re d it w ith frie n d s to s a y it w a s w ro n g 6%
B lo cke d the p e rso n w h o p u b lis h e d the d is tu rb in g con tent

I 5%
on s o c ia l m e d ia
R e s p o n d e d w ith a ‘d is lik e ’ to the s o c ia l m e d ia p o st

c o n ta in in g the d is tu rb in g co n te n t I 2%
T old h is /h e r b ro th e r/s is te r
I 2%
R e p o rte d it to the e d ito rs 1 1%
D o n ’t know
I
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
(D aj
Elementary
2 ^
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
<1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5 o
2 “ W 3
N 250 85
81 73 81 169 15 158 74 84 82 84 166 84 60 190 187 52 10 1 52 51 36 64 47
sig 1.00 1.00 0.88 0.05 0.84 0.97 1.00 1.00
Told me | 63.2 | 68 1 72 | 55 ■ 63 ■ 63 1 73 1 57 1 76 | 58 1 77 | 55 | 63 | 64 1 70 1 61 | 63 1 67 | 50 100 | 65 | 62 1 61 | 44 1 75
Ignored it, didn’t do anything | 18.4 | 20 1 17 1 21 ■ 17 ■ 19 1 13 | 23 | 11 1 31 1 12 1 12 1 16 1 24 | 22 1 17 | 20 1 12 | 20 | 19 | 26 | 22 1 17 | 11
Commented/shared it with friends to say it was wrong | 6.0 1 4 1 1 | 10 ■ 5 ■ 7 1 13 1 8 1 2 1 2 1 13 | 7 1 4 1 2 | 7 1 5 1 12 1 8 1 6 | 22
Blocked the person who published the disturbing
1 5.2 1 5 1 2 1 4 1 5
1 4 1 7 1 1 1 2 1 12 1 6 1 4 1 3 1 6 1 4 1 4 1 30 1 4 1 2 1 6 1 6 1 8
content on social media 1 5
Responded with a ‘dislike’ to the social media post
1 2.0 1 2 1 4 1 3 1 1 1 5 1 2 1 2 1 3 1 3 1 6 1 6
containing the disturbing content 1 2 1 2
Told his/her brother/sister 1 16 1 1 1 1 1 3 ■ 4 ■ 1 1 2 1 1 1 2 1 1 1 1 1 2 1 1 1 2 1 2 1 2 1 2 1 4 1 3
Reported it to the editors | 0.8 1 1 ■ 1 ■ 1 1 3 1 1 1 1 1 1 1 1 1 1 1 4 1 3 1 2
Don’t know | 2.8 1 2 1 4 1 3 ■ 2 ■ 3 1 3 1 3 1 5 1 2 1 1 1 4 1 2 1 3 1 4 1 4 1 6 1 3 1 2
Total 100%

What, if anything, did you do after he/she reported that to you?

B a s e : P o p u la tio n o f p a re n ts w h o s e c h ild h a v e to ld th e m a b o u t in a p ro p ria te o r d is tu r b in g c o n te n ts
T alke d ab o u t it w ith you r

84%
child
Ignored it, d id n d t do
8%
anything
R e po rte d it to th e m edia
w h e re th a t co n te n t w as
exposed I 3%
R epo rte d it to th e police

I 3%
R epo rte d it to th e school

a u th o ritie s/te a ch e r/sch o o l 1%
p sych o l
S o m e th in g else 2%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 158 58
58 40 51 107 11 90 56 49 63 46 104 54 42 116 117 35 5 1 34 31 16 48 29
sig 1.00 1.00 0.99 1.00 1.00 0.99 1.00 1.00
Talked about it with your child | 84.2 1 76 | 91 | 88 ■ 78 ■ 87 | 45 | 88 | 86 | 82 | 94 1 74 | 84 | 85 1 79 | 86 | 88 1 74 | 60 100 1 79 | 90 | 81 1 75 | 90
Ignored it, didn’t do anything 1 7.6 1 12 1 5 1 5 ■ 8 ■ 7 1 27 1 6 | 7 | 14 1 2 1 9 | 7 1 9 1 12 1 6 | 7 1 9 | 20 1 15 | 7 1 3 1 13 1 4
Reported it to the media where that
1 3.2 1 5 1 3 1 3 1 4 1 2 1 9 1 3 1 4 1 2 1 3 1 3 1 3 1 20 1 6 1 6 1 4
content was exposed 1 8 1 1
Reported it to the police 1 2.5 1 3 1 2 1 3 ■ 4 ■ 2 1 9 1 1 1 4 1 9 1 4 1 2 1 3 1 1 1 9 1 3 1 6 1 6
Reported it to the school
1 0.6 1 2 1 9 1 2 1 1 1 1 1 3 1 3
authorities/teacher/school psychol 1 1
Something else | 1.9 1 2 1 2 1 3 ■ 2 ■ 2 1 9 1 2 1 4 1 2 1 2 1 2 1 5 1 1 1 2 1 3 1 3 1 3 1 2
Total 100%

Have you ever noticed sings, symbols or warnings on some TV channels or TV shows/ movies / series which indicate
below which age these TV channels or TV shows / movies / series are inappropriate to watch?
N o t s u re
8%
No
12%
Yes
80%
Total Child's age ReGron<tent’s EducationStratum Type Paidjob Type
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
(D aj
Elementary
2 ^
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
<1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z >- 5
2 "o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 216 191
174 261
sig 0.21 0.66 0.05 0.00 0.00 0.00 0.95 0.00
Yes | 80.0 1 77 | 82 | 81 ■ 78 ■ 81 1 75 | 83 1 75 92 1 73 ■ 77 1 76 1 87 | 88 1 77 1 79 1 79 1 97 100 ■ 88 1 77 1 78 | 68 | 85
No | 11.8 1 12 1 12 | 10 ■ 12 ■ 12 1 12 | 10 1 15 5 | 14 18 | 14 1 9 | 7 1 13 1 12 1 13 1 6 1 12 1 12 | 23 1 9
Not sure | 8.2 | 11 1 6 1 8 ■ 9 ■ 8 1 12 | 7 | 10 3 1 13 ■ 1 6 | 10 1 4 ■ 1 5 1 9 1 8 1 8 1 3 ■ 1 6 | 11 | 11 1 9 1 5
Total 100%

Do you understand the meaning of these sings, symbols or warnings on some TV channels or TV shows/ movies / series?
B a s e : P o p u la tio n o f p a re n ts w h o n o tic e d s in g s , s y m b o ls o r w a r n in g s o n s o m e T V c h a n n e ls o r T V s h o w s / m o v ie s / s e rie s w h ic h in d ic a te b e lo w w h ic h a g e th e s e T V
c h a n n e ls o r T V s h o w s / m o v ie s / s e r ie s a re in a p p r o p r ia te to w a tc h
Total Child's age ReGenmferit’s EducationStratum Type Paidjob Type
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ (D aj
Elementary
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
<1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z >- 5
2 “o W 3
N 840 285 271 264 247 593 49 576 207 307 354 179 511 329 238 602 672 131 35 2 183 168 147
119 223
sig 0.95 0.88 0.11 0.04 0.23 0.49 0.75 0.98
Yes | 95.1 | 95 | 95 | 96 ■ 95 ■ 95 | 98 | 94 | 99 | 96 | 96 | | 93 | 96 | 94 1 97 | 95 | 96 | 92 | 83 100 1 97 1 97 | 93 | 91 | 96
No 1 3.7 1 4 1 4 1 3 ■ 4 ■ 4 1 5 1 1 1 4 1 2 7 1 4 1 3 1 3 1 4 1 3 1 8 | 11 1 3 1 2 1 4 1 8 1 4
Not sure 1 1 2 1 1 1 1 1 2 ■ 1 ■ 1 1 2 1 1 1 0|| 0 1 3 1 0 1 2 1 1 1 1 1 1 1 1 1 6 1 1 1 1 1 4 1 2
Total 100%

Do you pay attention to these sings, symbols or warnings on some TV channels or TV shows/ movies / series while your
child uses TV?
B a s e : P o p u la tio n o f p a r e n ts w h o n o tic e d a n d u n d e rs ta n d th e m e a n in g o f s in g s /s y m b o ls /w a r n in g s
N ot at all
N ot so often
3%
5%
R e g u la rly
23 %
V e ry rarely
13%
M ost o f th e tim e
56%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
(D aj
Elementary
2 ^
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5 o
2 " W 3
N 799 272 257 253 235 564 48 539 204 294 339 166 489 310 230 569 648 120 29 2 177 143 156 108 215
sig 0.00 0.40 0.58 0.02 0.05 0.15 0.35 0.10
Not at all | 2.9 1 2 1 1 1 5 ■ 3 ■ 3 1 6 1 3 1 1 1 3 1 2 1 4 1 3 1 2 1 4 1 2 1 3 1 3 1 3 1 3 1 2 1 4 1 2 1 3
Not so often 1 5.1 1 5 1 2 | 7 ■ 7 ■ 4 1 5 1 5 1 4 1 4 9 1 5 1 5 1 3 1 6 1 5 1 8 | 7 1 4 | 7 1 4 10 1 3
Very rarely | 13.4 | 11 1 13 1 17 ■ 12 ■ 14 1 21 | 14 1 12 1 17 | 11 | 11 1 12 1 15 1 16 1 12 1 13 | 19 | 10 1 15 | 19 1 13 1 16 | 7
Most of the time | 55.8 | 55 | 62 1 52 ■ 56 ■ 56 | 48 | 55 | 59 | 55 | 55 | 58 | 53 | 60 1 52 1 57 | 56 | 50 1 76 100 | 56 | 55 | 54 1 51 | 60
Regularly | 22.8 1 27 | 22 | 19 ■ 21 ■ 24 1 25 | 23 | 23 1 21 1 27 1 17 | 26 | 18 1 25 | 22 1 24 1 21 1 3 1 21 1 17 1 25 1 21 1 27
Total 100%

Why?
B a s e : P o p u la tio n o f p a r e n ts w h o d o n ’t p a y a tte n tio n
I do n o t care, I do n o t th in k it is im p o rta n t 26%
C h ild re n are m a tu re / a b le to eva lu ate th e m s e lv e s 18%
C h ild re n are s m a ll / I ta ke care w h a t th e y w atch 14%
O ften the ta g s are a n yw a y in a d e q u a te 5%
W e ra re ly w a tch TV 5%
O th e r 6%
D o n 't kno w 17%
No answ er 9%
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
> >
Elementary
9-11 years
126 - 185
4-8 years
Over 185
Colleae
Refusal
Female
s/foster
Center
* >
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z Ü
N 171 49 42 74 54 117 13 119 36 71 60 40 101 70 52 119 130 35 6 0 40 40 32 30 29
sig 0.03 0.74 1.00 0.17 0.42 0.71 1.00 0.99
I do not care, I do not think it is important 26.3 31 26 23 19 30 38 24 28 39 | 18 15 26 27 33 24 28 23 33 23 28 27 21
Children are mature / able to evaluate themselves 17.5 ■ 4 | 7 32 20 16 23 18 17 18 20 13 16 20 17 18 20 1 6 33 25 20 16 I 7 17
Children are small / I take care what they watch 13.5 24 17 1 5 17 12 23 11 19 15 17 1 5 13 14 17 12 14 11 17 ■ 8 15 13 10 24
Often the tags are anyway inadequate I 5.3 10 1 5 ■ 4 ■ 6 ■ 7 1 3 1 1 20 ■ 1 11 1 6 ■ 5 ■ 5 1 3 17 ■ 3 I 5 I 6 I 7 I 7
We rarely watch TV I 5.3 1 4 | 7 1 5 ■ 2 ■ 7 ■ 7 1 3 1 3 10 1 3 ■ 8 1 1 ■ 8 ■ 4 1 9 17 10 I 6 ■ 3 I 7
Other ■ 6.4 1 8 10 1 3 ■ 9 ■ 5 ■ 7 1 8 1 8 | 7 1 3 ■ 8 1 4 1 8 ■ 6 ■ 5 14 ■ 5 10 I 6 10
Don't know 17.0 14 17 18 20 15 1 8 18 14 13 17 25 18 16 12 19 15 23 17 18 13 13 37 I 7
No answer ■ 8.8 1 4 17 1 8 ■ 9 ■ 9 1 8 ■ 8 1 8 ■ 1_ 12 18 11 1 6 1 8 ■ 9 ■ 8 11 10 I 5 13 10 ■ 7
Total 100%

Do you restrict your child to watch TV channels, programs or shows with these sings if they indicate that the program is
not appropriate to his/her age?
N o t a t all
R e g u la rly 5% N o t s o often
M o st o f the tim e
48%
Total Child's age ReGron<tent’s EducationStratum Type Paidjob Typ
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
College
Female
Refusal
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 799 272 257 253 235 564 48 539 204 294 339 166 489 310 230 569 648 120 29 2 177 143 156 108 215
sig 0.00 0.20 0.89 0.00 0. 0.56 0.88 0.14
Not at all ■ 5.3 ■ 5 ■ 3H 8 ■ 6 ■ 5 1 6 ■ 5 ■ 7 ■ 3 ■ 8 ■ 4 ■ 5 ■ 6 ■ 7 ■ 5 ■ 6 ■ 4 ■ 6 ■ 4 ■ 6 ■ 9 ■ 3
Not so often 10.5 ■ 7 ■ 6 17 14 ■ 9 1 6 11 ■ 9 12 ■ 6 17 11 ■ 9 ■ 8 11 10 14 | 7 10 14 12 10 ■ 8
Very rarely 13.6 11 17 13 16 13 15 14 13 16 11 16 12 16 13 14 12 18 21 50 10 17 17 13 12
Most of the time 48.3 50 50 45 46 49 46 49 47 49 49 46 45 53 50 47 49 43 55 50 53 49 42 44 51
Regularly 22.3 28 23 16 19 24 27 21 24 20 27 18 26 16 22 22 23 20 17 21 15 23 24 26
Total 100%

Who in your household pays more attention to that kind of signs?

No o n e F a th e r
8% 4%
M other
21 %
Both
67 %
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
Elementary
2 er
9-11 years
(D ~ ra
126 - 185
4-8 years
Over 185
Q. :=
College
Refusal
Female
s/foster
Center
y <U o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o ?£
z 1 1 w 5
N 799 272 257 253 235 564 48 539 204 294 339 166 489 310 230 569 648 120 29 2 177 143 156 108 215
sig 0.00 0.13 0.36 0.79 0.28 0.51 0.00 0.68
Father ■ 4.0 ■ 3 ■ 4 ■ 6 ■ 5 ■ 4 1 4 ■ 4 ■ 4 ■ 4 ■ 4 ■ 4 ■ 5 ■ 3 ■ 4 ■ 4 ■ 4 ■ 6 1 3 ■ 4 ■ 4 ■ 5 ■ 6 ■ 2
Mother 21.2 19 21 23 16 23 17 23 17 22 20 22 22 20 23 20 18 23 83 50 20 25 21 19 21
Both 67.3 72 71 58 71 66 77 65 73 65 69 69 65 71 67 67 71 65 7 50 69 60 67 67 71
No one I 7.5 ■ 6 ■ 4 13 ■ 8 ■ 7 1 2 ■ 8 ■ 6 ■ 9 ■ 7 ■ 6 ■ 8 ■ 6 ■ 6 ■ 8 ■ 8 ■ 7 ■ 7 ■ 7 10 ■ 8 ■ 8 ■ 6
( Total 100%

Last time when you restricted your child to consume some media content, how did you do that?
T here w a s no
restrictio n lately
39%
S im p ly forbid m edia
c o n te n t co n su m p tio n
w ith o u t e xp la natio n
11%
Forbid m ed ia co n te n t
co n su m p tio n w ith an
exp la n a tio n ab ou t
th e rea son s fo r doing F orbid m ed ia co n te n t
so and offered an co n su m p tio n w ith an
alte rn a tive c o n te n t or exp la n a tio n ab o u t
a ctivity th e re a so n s fo r doing
23 % so
27%
Total Child's age ReGroncTent’s EducationStratum
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D =
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
less in
o <D
z > 5
2 “o
N 799 272 257 253 235 564 48 539 204 294 339 166 489 310 230 569 648 120 29 2 177 143 156 108 215
sig 0.00 0.12 0.00 0.00 0.14 0.100 0.46 0.00
Simply forbid media content consumption
1 10.8 1 13 1 8 1 10 1 7 1 17 1 11 1 7 I 10 1 11 1 12 1 8 | |5 1 9 1 10 1 16 1 7 1 12 1 6 1 12 1 16 1 10
without explanation 1 12 I 12
Forbid media content consumption with an
1 27.0 1 23 1 38 1 21 1 28 1 27 1 33 1 24 1 33 1 28 1 25 1 31 ^ 30 1 26 1 27 1 32 1 21 1 37 1 29 1 19 1 21 1 26
explanation about the reasons for doing so
Forbid media content consumption with an
explanation about the reasons for doing so 1 22.9 1 25 1 25 1 19 1 23 1 23 1 8 1 22 1 28 1 29 1 23 1 23 1 15 1 26 1 24 1 17 1 21 14 1 22 1 25 1 28 1 27
and offered an alternative content or activity
There was no restriction lately | 39.3 | 39 29 1 51 ■ 43 ■ 38 1 42 1 42 | 32 | 38 | 44 | 32 | 40 | 38 | 40 | 39 | 39 | 36 1 52 100 * 3 7 1 43 | 45 | 35 | 36
Total 100%

When you are not sure if some media contents are appropriate for your child, whom/where would you turn to for advice?
O ther parents 57%
M e m b e rs o f the fa m ily 6%
F riends ^ 3%
S cho ol p e d a g o g u e /p s y c h o lo g is t 1 1%
T e a ch e rs 1 1%
Intern et (g o o g le o r s im ila r) | 0%
D octor 0%
No one 10%
in o f th a t c o n te n t w ith o u t s e e k in g 21%
O ther 0%
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
ä J
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z i 1
N 799 272 257 253 235 564 48 539 204 294 339 166 489 310 230 569 648 120 29 2 177 143 156 108 215
sig 0.13 0.96 0.97 0.55 0.46 0.98 0.18 0.41
Other parents 57.1 58 61 52 61 55 71 55 59 63 51 60 53 63 60 56 59 58 | 3 | 50 68 50 55 43 61
Members of the family ■ 5.8 ■4 ■ 7 ■ 7 ■ 6 ■ 6 1 6 6 ■ ■6 ■5 ■ 5 8 ■ ■ 6 5■ ■ 5 6■ ■5 ■ 8 14 ■ 5 ■ 9 ■ 3 ■ 3 ■ 8
Friends I 2.5 ■4 ■ 1 2 ■ 2 ■
■ 3 ■ 2 ■ 3 ■ 2 ■ 3 ■ 4 ■ 3 ■ 2 ■ 3 ■ 2 ■2 ■ 4 ■ 1 ■ 3 ■ 4 4 2■ ■
School pedagogue/psychologist I 13 ■1 ■ 2 2 1 ■ 1 ■ ■ 1 ■ ■ 2 ■0 ■ 2 ■ 1 ■ 1 ■ 2 ■ 2 ■ 1 | 7 ■ 1 ■ 3 ■ 2
Teachers | 1.0 ■ 1 ■ 1 ■ 2 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 2 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1 ■ 2 ■ 5
Internet (google or similar) ■ 0.4 ■ 1 ■ 0 ■ 1 ■ 0 ■ 0 ■ 1 ■ 1 ■ 0 ■ 0 ■ 0 ■ 1 ■ 1 ■ 0
Doctor | 0.1 ■ 0 ■ 0 ■ 1 ■ 0 ■ 0 ■ 0 0 ■
No one 10.4 ■ 9 ■ 7 17 ■ 9 11 1 2 12 10 11 13 4 ■ 12 8■ 11 10 10 ■8 21 11 14 13 ■ 8 ■ 7
I will restrict consumption of that content
21.4 22 22 20 20 22 21 23 18 19 24 20 23 19 20 22 20 22 55 50 15 23 22 33 19
without seeking
Other ■ 0.1 ■0 ■ 0 ■0 ■1 ■0 ■0 ■0 1 1
Total 100%

How would you evaluate the impact of children's time spent with media, especially TV and mobile phones on th e ir.?
Mental and physical health and development
E xtre m e ly ne ga tive 11%
C a n ’t evaluate 10%
Total Child's age ReGroncTent’s EducationStratum Type Paid
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D =
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.55 0.86 0.37 0.00 0.09 0.62 1.00 0.07
Extremely negative 10.8 14 ■ 8 11 ■ 9 11 15 10 12 14 12 2 11 10 13 10 11 13 1 3 14 10 12 ■ 6 10
Mostly negative 21.8 18 25 21 22 22 23 20 25 22 21 23 19 26 23 21 21 26 17 23 23 19 17 25
Neither negative nor positive 49.8 50 49 50 49 50 40 51 51 41 55 55 54 44 47 51 50 45 55 50 42 48 53 67 46
Mostly positive I 6.9 ■ 8 ■ 6 ■ 6 ■ 8 ■ 6 1 6 ■ 6 ■ 8 ■ 7 ■ 6 ■ 7 ■ 6 ■ 8 ■ 6 ■ 7 ■ 7 ■ 6 10 ■ 6 ■ 9 ■ 8 ■ 8 ■ 5
Extremely positive ■ 1.0 ■ 1 ■ 1 ■ 1 ■ 0 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 ■ 1 1 3 ■ 2 ■ 1 ■ 1 ■ 1
Can’t evaluate I 9.8 ■ 9 11 11 11 ■ 9 17 11 ■ 5 15 5 10 ■ 9 11 10 10 10 10 10 50 14 ■ 8 ■ 8 ■ 3 12
Total 100%

How would you evaluate the impact of children's time spent with media, especially TV and mobile phones on their...?
Closeness with family members
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D =
126 - 185
4-8 years
Over 185
C £
College
Refusal
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z >- 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.56 0.97 0.29 0.00 0. 31 0.26 0.99 0.00
Extremely negative 11.1 14 ■ 9 11 10 12 17 10 12 14 12 1 3 11 12 15 10 11 11 | 7 15 ■ 8 12 | 4 13
Mostly negative 24.4 20 29 23 25 24 21 24 26 24 23 28 23 27 25 24 24 30 10 24 28 21 22 26
Mostly positive ■ 7.1 ■ 8 ■ 6 ■ 7 ■ 7 ■ 7 1 8 ■ 7 ■ 7 ■ 5 ■ 6 12 ■ 6 ■ 9 ■ 7 ■ 7 ■ 7 ■ 5 14 ■ 5 ■ 8 ■ 6 ■ 5
Extremely positive ■ 1.6 ■ 1 ■ 2 ■ 1 ■ 2 ■ 1 1 2 ■ 2 ■ 0 ■ 1 ■ 1 ■ 4 ■ 1 ■ 3 ■ 1 ■ 2 ■ 2 ■ 1 | 7 ■ 3 ■ 1 ■ 2 ■ 1 ■ 1
Can’t evaluate I 9.8 10 10 11 ■ 9 10 19 11 ■ 4 15 5 ■ 9 ■ 9 11 11 ■ 9 ■ 9 11 14 50 14 12 ■ 8 2 10
Total 100%

How would you evaluate the impact of children's time spent with media, especially TV and mobile phones on th e ir.? -
Quality of relationship with peers
E xtre m e ly negative 11%
M ostly negative
N e ith e r ne ga tive nor

50%
positive
M ostly positive 9%
E xtre m e ly po sitive
I 1%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D =
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.15 0.52 0.19 0.00 0.10 0.17 0.90 0.01
Extremely negative 10.6 14 ■ 8 10 ■ 8 12 10 10 11 12 14 1 11 10 15 9 ■ 10 13 13 14 ■9 12 ■5 11
Mostly negative 19.1 15 24 18 20 19 17 17 25 18 21 17 19 20 19 19 19 25 10 18 23 15 14 24
Mostly positive I 8.9 10 ■ 6 11 11 ■ 8 17 ■ 8 ■9 ■9 ■ 7 13 8 ■ 11 ■ 9 9 ■ ■9 ■ 6 14 ■8 10 ■ 11 11 6
Extremely positive I 13 ■1 ■ 2 ■1 ■ 2 ■ 1 ■ 2 ■0 ■1 ■1 ■ 2 1 ■ 2 ■ ■ 2 1 ■ ■1 ■ 1 13 ■3 ■1 ■1 ■1 ■ 0
Can’t evaluate 10.0 10 ■ 9 11 10 10 17 11 ■5 15 ■6 10 9 ■ 12 10 10 ■9 13 14 50 14 12 ■ 9 2 11
Total 100%

How would you evaluate the impact of children's time spent with media, especially TV and mobile phones on their...?
Quality of the relationship with parents and other family members
M ostly negative 22%

48%
positive
M ostly positive 7%
I 1%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D =
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.54 0.84 0.23 0.34 0.93 0.08
Extremely negative 10.6 13 ■ 9 10 ■ 9 11 17 10 11 12 13 11 10 13 9■ 11 13 1 3 13 10 12 ■ 4 12
Mostly negative 22.4 19 26 21 23 22 17 22 24 23 18 30 20 26 23 22 22 28 | 7 20 27 21 21 23
Mostly positive I 7.0 ■9 ■ 6 ■6 ■ 9 ■ 6 15 ■ 6 ■6 ■ 7 ■ 4 13 6 ■ ■9 ■ 8 ■ 7 ■ 7 ■ 8 | 7 ■6 ■8 10 5 ■ 7 ■
Extremely positive I 1.3 ■1 ■ 1 ■2 ■ 1 ■ 1 1 2 ■ 1 ■1 ■1 ■ 1 ■2 1 ■ ■2 ■ 2 1■ 1 ■ 3 1 ■2 ■2 ■ 1 0 ■
Can’t evaluate 10.6 10 11 12 11 10 17 12 ■6 15 5 13 9 ■ 13 12 10 10 12 17 50 16 12 ■ 8 5 10■
Total 100%

How would you evaluate the impact of children's time spent with media, especially TV and mobile phones on their...? -
Table of frequency
negative nor
Extremely
Extremely
negative
negative
evaluate
positive
positive
Neither
Mostly
Mostly
Can’t
Total
z
Mental and physical health and development 1050 10.8 21.8 49.8 | 6.9 | 1.0 | 9.8
Closeness with family members 1050 11.1 24.4 45.9 1 7.1 1 1 6 | 9.8 100%
Quality of relationship with peers 1050 10.6 19.1 50.1 | 8.9 1 1.3 10.0
Quality of the relationship with parents and other family members 1050 10.6 22.4 48.1 1 7.0 1 13 10.6

How would you evaluate the impact of parents' time spent with media, especially TV and mobile phones on t h e . ? -
Quality of the relationship with their children

46 %
positive
M ostly positive 8%
I 1%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D =
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.04 0.75 0.42 0.00 0.31 0.52 0.98 0.13
Extremely negative 11.3 14 ■ 8 12 11 11 13 11 12 14 13 4 11 11 14 10 11 14 | 7 16 10 11 ■ 7 10
Mostly negative 26.2 23 34 21 24 27 27 25 28 25 23 34 24 30 26 26 25 32 21 50 24 26 25 24 30
Neither negative nor positive 45.8 45 43 49 46 46 42 45 50 40 51 45 48 43 41 48 47 40 52 37 43 49 58 47
Mostly positive I 7.9 ■ 9 ■ 9 ■ 6 10 ■ 7 1 8 ■ 8 ■ 7 ■ 9 ■ 6 ■ 8 ■ 9 ■ 6 ■ 8 ■ 8 ■ 8 ■ 5 | 7 50 10 11 ■ 8 ■ 6 ■ 5
Extremely positive ■ 1.1 ■ 1 ■ 0 ■ 2 ■ 0 ■ 1 ■ 1 ■ 1 ■ 2 ■ 1 ■ 2 ■ 2 ■ 1 ■ 1 1 3 ■ 2 ■ 1 ■ 2 ■ 1
Can’t evaluate I 7.8 ■ 8 ■ 6 ■ 9 ■ 9 ■ 7 10 ■ 9 ■ 3 11 ■ 5 ■ 8 ■ 7 ■ 9 ■ 9 ■ 7 ■ 7 ■ 9 10 11 10 ■ 6 ■ 3 ■ 7
Total 100%

How would you evaluate the impact of parents’ time spent with media, especially TV and mobile phones on the...? -
Quality of communication with their children

45%
positive
M ostly positive 8%
E xtre m e ly po sitive 2%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D =
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
ss
Male
EUR
EUR
less
o elo
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.45 0.82 0.41 0.00 0.10 0.24 0.98 0.21
Extremely negative 11.0 14 ■ 8 12 10 11 13 12 10 14 14 1 11 11 14 10 11 13 1 3 15 13 10 1 5 11
Mostly negative 25.0 22 30 23 26 25 27 23 29 25 22 32 22 30 25 25 25 28 14 50 27 22 23 26 27
Mostly positive I 8.4 ■ 8 ■ 9 ■ 8 10 ■ 8 1 8 ■ 9 ■ 6 10 ■ 6 11 ■ 9 ■ 8 10 ■ 8 ■ 9 ■ 7 1 3 10 10 ■ 8 ■ 7 ■ 6
Extremely positive ■ 1.8 ■ 1 ■ 1 ■ 3 ■ 1 ■ 2 ■ 2 ■ 1 ■ 1 ■ 2 ■ 2 ■ 1 ■ 3 ■ 2 ■ 2 ■ 2 ■ 1 1 3 ■ 2 ■ 1 ■ 4 ■ 1 ■ 0
Can’t evaluate | 8.5 ■ 9 ■ 7 10 ■ 8 ■ 9 13 10 ■ 4 11 ■ 6 10 ■ 8 ■ 9 10 ■ 8 ■ 8 ■ 9 14 50 11 11 ■ 7 ■ 4 ■ 8
Total 100%

How would you evaluate the impact of parents' time spent with media, especially TV and mobile phones on the...? -
Quality of time they spent with their children

43%
positive
M ostly positive 9%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D =
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.23 0.94 0.51 0.00 0.14 0.49 0.99 0.16
Extremely negative 11.6 15 ■ 9 12 11 12 13 12 12 14 14 2 12 11 14 11 11 14 | 7 15 13 10 1 5 12
Mostly negative 26.7 23 33 24 27 26 25 25 31 26 25 33 24 31 24 28 27 28 17 50 24 25 28 31 27
Mostly positive I 8.5 10 ■ 8 ■ 7 ■ 9 ■ 8 1 8 ■ 9 ■ 8 ■ 9 ■ 8 10 ■ 9 ■ 8 ■ 8 ■ 9 ■ 9 ■ 6 1 3 10 10 11 ■ 7 ■ 6
Extremely positive ■ 1.9 ■ 1 ■ 1 ■ 3 ■ 1 ■ 2 1 2 ■ 2 ■ 0 ■ 1 ■ 3 ■ 1 ■ 2 ■ 2 ■ 3 ■ 2 ■ 2 ■ 2 1 3 ■ 3 ■ 1 ■ 4 ■ 1 ■ 0
Can’t evaluate | 8.4 ■ 8 ■ 8 10 ■ 9 ■ 8 15 ■ 9 ■ 4 12 ■ 5 ■ 9 ■ 8 ■ 9 10 ■ 8 ■ 8 10 14 50 11 12 ■ 5 ■ 4 ■ 8
Total 100%

How would you evaluate the impact of parents’ time spent with media, especially TV and mobile phones on the...?
Emotional exchange with their children
B a s e : T o ta l t a r g e t p o p u la tio n )
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D =
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z >- 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.20 0.88 0.40 0.00 0. 34 0.32 1.00 0.00
Extremely negative 11.1 13 ■ 9 12 11 11 1 8 11 12 12 14 3 12 10 13 11 11 13 | 7 15 12 12 ■ 6 10
Mostly negative 21.7 18 26 19 19 23 29 21 22 24 16 30 18 27 23 21 21 25 17 50 23 20 18 17 27
Mostly positive I 8.5 ■ 8 10 ■ 7 ■ 9 ■ 8 10 ■ 9 ■ 7 ■ 7 ■ 6 14 ■ 8 10 ■ 8 ■ 9 ■ 9 ■ 8 | 7 ■ 8 13 13 ■ 5 ■ 5
Extremely positive ■ 2.0 ■ 2 ■ 2 ■ 2 ■ 2 ■ 2 1 2 ■ 2 ■ 2 ■ 2 ■ 3 ■ 1 ■ 2 ■ 2 ■ 3 ■ 2 ■ 2 1 3 ■ 3 ■ 1 ■ 3 ■ 2 ■ 0
Can’t evaluate 10.0 10 ■ 8 13 11 10 15 11 ■ 5 12 ■ 8 10 ■ 9 11 12 ■ 9 ■ 9 12 14 50 12 15 ■ 7 ■ 6 ■ 9
Total 100%

RESEARCH ABOUT PARENTS’ MEDIA CONSUMPTION IN MONTENEGRO - EXPERIENCES AND RISKY BEHAVIOUR October 2018
How would you evaluate the impact of parents’ time spent with media, especially TV and mobile phones on the...? -
Table of frequency

RESEARCH ABOUT PARENTS’ MEDIA CONSUMPTION IN MONTENEGRO - PARENTAL CONTROLE OF MEDIA USAGE October 2018
PARENTAL CONTROLE OF MEDIA USAGE

RESEARCH ABOUT PARENTS' MEDIA CONSUMPTION IN MONTENEGRO - PARENTAL CONTROLE OF MEDIA USAGE October 2018
Do you do any of the following regarding your child media usage and consumption? - Watching TV
R e stricting c o n te n ts/p ro g ra m s th a t she /he can fo llo w w hile 30%
R e stricting h is/h er tim e sp e n t 30%
A skin g ab o u t w h a t has he/she been rea d in g /w a tch in g /liste n in g 20%
Being nearby and reg ularly che ckin g w h a t sh e /h e is follow ing

15%
w hile
R e stricting day part w hen she /he can be 11%
S itting beside her/him and w a tch in g h im /h er w h ile he/she is 10%
N o th in g 25%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
with children
o
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
'ÖÖ <D
Refusal
Female
s/foster
Center
Urban
South
S> jy
Other
North
Rural
Male
EUR
EUR
in
less
'c o o a)
=) O z >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
Restricting contents/programs that
30.3 33 35 25 30 31 43 26 38 36 26 30 27 36 36 28 30 30 31 50 36 25 26 26 35
she/he can follow while
Restricting his/her time spent 30.0 35 34 23 29 30 32 30 31 39 28 28 34 31 30 29 34 44 32 29 31 28 30
Asking about what has he/she been
20.2 16 24 19 19 21 18 21 18 19 18 18 21 19 25 28 50 18 18 25 24 16
reading/watching/listening
Being nearby and regularly checking
14.9 20 15 10 14 15 11 14 17 17 13 15 15 15 15 15 16 13 1 8 15 15 15 20 11
what she/he is following while
Restricting day part when she/he can be 11.1 ■ 9 13 12 10 12 1 5 11 13 ■ 8 13 12 11 12 10 11 12 10 1 8 11 10 13 17 ■ 7
Sitting beside her/him and watching
10.4 14 10 1 6 11 10 1 6 11 1 9 13 14 10 12 10 11 10 13 1 8 5 11 10 12
him/her while he/she is
Nothing 25.3 23 20 35 28 24 22 26 25 14 s 35 21 28 20 20 27 28 14 22 50 5 28 26 29
1 6
29

Do you do any of the following regarding your child media usage and consumption? - Being online
R e s tric tin g c o n te n ts /p ro g ra m s th a t s h e /h e can fo llo w w h ile 32%
R e s tric tin g h is /h e r tim e s p e n t
A s k in g a b o u t w h a t ha s h e /s h e be en re a d in g /w a tc h in g /lis te n in g
R e s tric tin g d a y p a rt w h e n s h e /h e can be
B eing n e a rb y and re g u la rly ch e ckin g w h a t s h e /h e is fo llo w in g

w h ile
S itting b e s id e h e r/h im and w a tc h in g h im /h e r w h ile h e /s h e is
N o th in g
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
University or
with children
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
31.9 31 39 28 30 33 34 29 40 39 29 29 28 38 36 31 33 27 39 50 36 33 27 30 33
Restricting his/her time spent 30.3 31 34 27 28 31 28 31 31 34 28 29 29 32 30 30 30 30 47 50 31 29 36 29 26
20.7 14 26 21 21 21 11 22 20 19 18 29 17 28 16 22 20 20 25 50 15 20 28 28 15
Restricting day part when she/he can be 12.4 11 16 11 11 13 1 6 13 12 10 14 13 11 14 12 13 13 ■ 9 14 13 10 14 18 ■ 8
11.6 14 12 1 7 10 12 1 9 11 13 16 1 9 1 9 11 13 12 11 13 1 7 1 3 13 1 8 11 17 10
1 7
1 9.6 13 1 8 M 9 10 11 1 9 10
19 1 8 15 10 1 9 10 10 10 10 1 8 10 10 10 11 1 8
Nothing 27.8 31 21 32 30 27 35 28 25 20 36 22 28 27 26 28 29 22 19 50 24 28 25 29 32

Do you do any of the following regarding your child media usage and consumption? - Reading newspapers
A s k in g a b o u t w h a t has h e /s h e been re a d in g /w a tc h in g /lis te n in g 11%
R e s trictin g h is /h e r tim e s p e n t 9%

7%
w h ile
R e s tric tin g d a y p a rt w h e n s h e /h e can be 5%
S itting b e s id e he r/h im and w a tc h in g h im /h e r w h ile h e /s h e is 5%
N othing 64%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o <D
z >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
12.2 1 8 15 15 12 12 1 9 20 11 13 12 12 13 10 13 13 11 50 10 10 13 18
she/he can follow while 1 9 1 8 1 9
11.0 1 6 12 13 12 11 1 5 12 11 6 10 21 10 14 6 13 11 11 17 50 11 16 13 11
reading/watching/listening *
Restricting his/her time spent ■ 8.6 ■ 6 11 ■ 9 ■ 8 ■ 9 1 3 ■ 8 13 10 ■ 9 ■ 6 ■ 9 ■ 8 ■ 5 10 ■ 8 11 1 6 ■ 6 ■ 9 ■ 8 11 ■ 9
1 6.8 1 7 1 6 1 7 1 7 1 6 1 6 1 8 1 6 12 1 7 1 6 1 7 1 7 17 1 4
what she/he is following while 1 6 1 4 1 5 1 8 1 4 1 3 1 8
Restricting day part when she/he can be | 5.4 ■ 4 ■ 6 ■ 7 ■ 5 ■ 5 ■ 5 ■ 7 1 ■ 8 ■ 6 ■ 6 ■ 5 ■ 5 ■ 6 ■ 5 ■ 6 1 6 ■ 4 ■ 5 ■ 6 9 ■ 4
1 4.9 7 1 4 1 5 1 5 1 5 1 4 1 7 1 2 1 5 1 4 1 2 1 6 1 5 1 6 1 4 1 7 1 4
him/her while he/she is 1 2 1 9 1 5 1 4 1 5 1 5
Nothing 63.9 71 60 64 62 65 75 66 57 70 67 49 63 66 74 61 65 60 67 50 73 63 63 60 61

Do you do any of the following regarding your child media usage and consumption? - Listening to radio
R e stricting c o n te n ts/p ro g ra m s th a t she /he can fo llo w w hile 11%
A skin g ab o u t w h a t has he/she been rea d in g /w a tch in g /liste n in g 9%
R e stricting h is/h er tim e sp e n t 9%
Being nearby and reg ularly che ckin g w h a t sh e /h e is follow ing

6%
w hile
R e stricting day part w hen she /he can be 5%
S itting beside her/him and w a tch in g h im /h er w h ile he/she is 5%
Nothing 66%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ (D aj
Elementary
9-11 years
(D = (13 "O
126 - 185
4-8 years
Over 185
C £ Q.:=
Refusal
College
Female
s/foster
Center
s J 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
1 11.0 1 8 1 15 1 11 1 11 1 9 1 9 16 1 10 1 12 1 11 1 11 1 11 1 11 1 11 1 12 1 6 1 8 1 11 1 8 1 8 1 9 1 17
she/he can follow while 1 12
1 9.2 1 10 1 10 1 10 1 6 1 10 1 8 3 1 9 1 18 1 9 1 10 3 1 11 1 9 1 12 1 6 1 9 1 12 15 1 8
reading/watching/listening 1 9
F
Restricting his/her time spent | 8.8 1 6 | 11 | 10 ■ 8 ■ 9 1 3 1 8 1 12 1 8 | 10 | 7 1 9 1 8 1 5 | 10 1 9 | 10 1 8 F1 8 1 8 1 8 | 11 1 9
1 5.5 1 7 1 5 1 5 1 8 1 5 1 6 1 5 1 4 9 1 6 1 4 1 5 1 6 1 6 1 2 1 6 1 4 1 3 1 6 1 13 1 3
what she/he is following while 1 5 1 6
Restricting day part when she/he can be | 5.3 2 1 8 | 7 ■ 6 ■ 5 1 5 8 1 1 8 1 6 1 6 1 5 1 3 1 6 1 6 1 5 1 3 1 3 1 6 | 11 1 4
1 4.5 1 6 1 4 1 2 7 1 4 1 6 1 2 1 4 1 11 1 5 1 3 1 1 1 6 1 4 1 7 1 3 1 4 8 1 2 1 5
him/her while he/she is 1 3
Nothing | 65.7 1 71 | 62 | 68 ■ 63 ■ 67 1 75 | 66 1 61 1 73 | 68 50 | 64 | 69 1 75 | 62 | 66 | 63 1 72 100 1 72 | 68 | 65 1 61 | 62

Do you do any of the following regarding your child media usage and consumption? - Using mobile
R e s trictin g h is /h e r tim e s p e n t 29 %
A skin g a b o u t w h a t has h e /sh e been re a d in g /w a tc h in g /lis te n in g 16%

11%
w h ile
S itting b e s id e he r/h im and w a tc h in g h im /h e r w h ile h e /s h e is 8%
N othing 36%
Total Child's age ReGroiKtent’s EducationStratum Type
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
Restricting his/her time spent 29.2 27 35 28 27 30 28 30 28 36 27 24 27 33 30 29 28 30 50 32 30 31 28 26
23.9 22 28 23 22 25 22 22 30 28 22 22 21 29 27 23 25 20 25 50 25 20 22 22 28
15.5 8 17 20 15 16 1 9 16 15 13 13 24 13 21 12 17 16 14 19 50 12 13 22 19 13
Restricting day part when she/he can be 11.7 ■ 8 15 12 12 12 16 12 14 ■ 8 13 13 11 13 ■ 9 13 12 11 14 13 ■ 9 17 16
11.3 13 11
8
12
1 11 1 6 12 12 14 1 8 13 10 13 12 11 11 11 1 8 11 1 7 14
1 7.8 1 8 M 8 1 8 1 5 1 7 11 1 7 1 6 12 1 7 1 9 1 7 1 8 1 8 1 6 10 1 6 10 1 5
him/her while he/she is 1 9 1 6 1 8 1 9
Nothing 36.2 43 29 38 37 36 43 35 37 29 46 27 39 32 34 37 38 28 28 50 33 37 32 40 40

Do you do any of the following regarding your child media usage and consumption? - Reading magazines
A s k in g a b o u t w h a t has h e /s h e b e en re a d in g /w a tc h in g /lis te n in g 10%
R e s tric tin g h is /h e r tim e s p e n t 9%
B eing n e a rb y and re g u la rly c h e c k in g w h a t s h e /h e is fo llo w in g

6%
w h ile
S itting b e s id e h e r/h im and w a tc h in g h im /h e r w h ile h e /s h e is 4%
N o th in g 66%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o <D
z >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
11.8 15 14 11 12 1 9 10 18 10 13 12 11 13 10 12 13 1 7 11 50 11 1 9 13 16
she/he can follow while 1 8 1 9
10.2 11 12 11 10 11 10 11 5 1 9 18 12 12 10 11 50 10 13 12 10
reading/watching/listening 1 6 1 9 1 6 1 8 1 5
Restricting his/her time spent ■ 8.9 ■ 7 11 ■ 9 ■ 9 ■ 9 ■ 8 13 ■ 8 ■ 9 ■ 9 ■ 9 ■ 8 ■ 5 10 ■ 9 12 1 3 ■ 6 10 ■ 9 12 ■ 8
1 6.4 1 7 1 6 1 8 1 6 1 5 1 6 1 8 1 5 11 1 6 1 7 1 6 1 7 1 6 17 1 4
what she/he is following while 1 5 1 5 1 6 1 4 1 5 1 2 1 6
Restricting day part when she/he can be I 6.1 ■ 4 ■ 7 ■ 7 ■ 7 ■ 6 1 5 ■ 6 ■ 8 2 ■ 8 ■ 9 ■ 6 ■ 6 ■ 4 ■ 7 ■ 6 ■ 9 1 3 ■ 3 ■ 5 ■ 8 10 ■ 5
1 5
1 4.3
1 5
1 3
1 4
1 4 1 4 1 6 1 1 4 10
1 5
1 3
1 1
1 5 1 4
14 1 8
1 2
1 3
1 6
1 6 1 4
Nothing 65.6 74 62 65 62 67 74 67 59 72 69 49 64 68 75 62 66 60 72 50 73 65 64 61 64

For how long (in minutes per day) you are restricting time viewing? - Average (min)
B a s e : P o p u la tio n o f p a r e n ts w h o re s tr ic tin g tim e s p e n t o n T V w a tc h in g
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2
Elementary
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
S, 1
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o <D
z > 1 1
N 314 128 110 73 92 222 21 204 86 128 138 48 187 127 84 230 242 56 16 0 66 56 66 49 77
For how long (in minutes per day) you
1 94.1 1 90 102 1 92 1 93 1 95 1 90 1 92 101 107 1 90 1 96 1 96 1 81 104 1 85 1 92 1 92 1 99 102
are restricting time viewing?

What kind of TV contents you are - Not allowing to be watched by your child
M u ltip le a n s w e r s ; B a s e : P o p u la tio n o f p a r e n ts w h o re s tric tin g tim e s p e n t o n T V w a tc h in g
S c e n e s o f v io le n ce 41%
R e a lity p ro g ra m s 40%
Everything th a t is n o t a p p ro p ria te fo r th e ch ild 's a g e 19%
H o rro r m o vie s 14%
S ce n e o f s e x 10%
M ovies and s e rie s 8%
P o litics H 6%
N o s p e c ia l re s tric tio n s J 3%
O th e r 18%
No a n s w e r 4%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
1 !
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z l 1
N 318 120 117 81 93 225 28 179 106 121 127 70 182 136 98 220 257 49 11 1 75 48 57 46 92
Scenes of violence | 40.6 | 48 | 38 | 33 ■ 33 ■ 44 | 54 | 41 | 36 | 49 | 39 | 30 | 35 | 48 | 46 | 38 1 42 | 41 | 18 | 49 1 31 | 46 | 59 | 26
Reality programs | 39.9 | 33 | 45 1 42 ■ 48 ■ 36 | 29 | 41 1 42 | 33 | 44 | 44 1 42 | 38 | 35 1 42 | 40 1 43 1 9 100 | 36 1 42 | 44 | 46 1 37
Everything that is not appropriate for
1 19.2 1 26 1 15 1 16 1 22 1 18 1 11 1 19 1 22 1 18 1 20 1 19 1 18 1 21 1 18 1 20 1 21 2 1 45 1 9 1 23 1 19 1 24 1 23
the child's age
Horror movies | 14.2 1 15 1 12 1 16 ■ 12 ■ 15 | 32 1 15 1 8 1 24 | 10 1 13 1 15 | 26 1 9 1 12 1 31 23 1 15 1 9 1 17
Scene of sex | 10.1 1 8 | 10 1 12 ■ 13 ■ 9 | 11 1 12 1 12 1 9 9 | 11 1 9 1 5 1 12 1 12 1 4 1 3 1 21 1 16 1 13 1 5
Movies and series 1 7.5 1 3 1 12 | 7 ■ 3 ■ 9 | 14 1 6 1 8 1 6 13 1 1 1 9 1 5 1 8 | 7 1 5 | 18 1 9 1 8 1 8 | 7 1 15 1 3
Politics | 6.3 1 3 | 7 | 11 ■ 2 ■ 8 1 4 1 6 1 8 1 3 1 13 | 10 1 1 1 4 | 7 1 4 | 20 1 4 1 8 1 9 | 11 1 3
No special restrictions 1 2.5 1 3 1 2 1 4 ■ 1 ■ 3 1 3 1 2 1 2 1 9 1 2 1 4 1 4 1 2 1 2 | 18 1 4 1 4 1 4 1 2
Other | 17.9 1 17 | 19 | 19 ■ 16 ■ 19 | 14 | 18 | 19 | 19 | 19 | 14 | 18 | 18 | 18 | 18 | 19 | 14 1 9 | 20 1 13 1 21 | 22 1 15
No answer | 4.1 1 3 1 5 1 4 ■ 2 ■ 5 1 4 1 6 1 6 | 7 1 4 1 4 1 1 1 5 1 4 1 2 1 9 1 1 1 2 1 2 1 2 | 10

What kind of TV contents you are - Allowing to be watched by your child

M u ltip le a n s w e r s ; B a s e : P o p u la tio n o f p a r e n ts w h o re s tric tin g tim e s p e n t o n T V w a tc h in g
C a rto o n s 40%
S h o w s, m u s ic and m o vie s fo r ch ild re n 27 %
Everything is a p p ro p ria te fo r the ch ild 's age 18%
E d u ca tio n a l, s c h o o l, e d u c a tio n a l p ro g ra m s 17%
M u sic sh o w s 14%
S p o rt 13%
D o c u m e n ta ry s h o w s (na tu re, a n im a ls ...) 8%
E n te rta in m e n t s h o w s , c o m e d y 7%
O th e r 14%
No a n s w e r 5%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2
9-11 years
(1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
S, 1
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 317 120 116 81 92 225 28 179 105 121 127 69 181 136 98 219 256 49 11 1 75 48 57 45 92
Cartoons | 40.4 | 56 | 45 11 ■ 35 ■ 43 | 64 1 37 | 41 | 40 | 45 | 32 1 43 | 38 1 47 1 37 | 39 1 47 | 45 1 37 1 52
1 37 1 42 | 38
Shows, music and movies for children | 26.5 | 35 1 31 7 ■ 25 ■ 27 | 18 1 31 | 23 | 28 | 28 | 20 1 24 | 29 1 24 1 27 1 25 | 33 1 27 | 19 1 |
25 35 1 24 | 29
Everything is appropriate for the child's age | 18.0 1 17 1 15 1 25 ■ 20 ■ 17 1 4 1 21 1 15 1 15 1 17 1 25 1 17 | 19 | 10 1 21 | 18 | 10 | 36 100 1 16 | 19
1 25 | 11 | 18
Educational, school, educational programs | 17.0 1 12 1 21 | 20 ■ 24 ■ 14 1 21 | 18 | 14 26 | 10 1 13 1 13 | 22 1 24 | 14 1 16 1 24 1 9 1 31 1 |
17 11 1 16 | 11
Music shows | 13.9 1 8 1 17 1 17 ■ 10 ■ 16 | 18 | 10 | 20 | 11 | 20 1 9 1 15 1 12 | 14 | 14 1 12 27 | 11 1 |
15 18 1 24 1 9
Sport | 12.9 2 1 16 1 25 ■ 17 ■ 11 | 11 1 13 1 13 1 9 1 15 1 16 1 12 1 15 | 11 | 14 1 13 | 14 1 13 | 10
1 9 | 22 1 12
Documentary shows (nature, animals...) 1 7.6 1 8 1 5 | 11 ■ 5 ■ 8 | 7 1 4 1 12 1 3 1 4 | 10 1 4 | 7 1 8 1 8 1 6 1 5 | 11 1 16 1 8
Entertainment shows, comedy 1 7.3 1 8 | 7 | 7 ■ 9 ■ 7 | 18 1 6 1 8 12 1 6 1 1 1 8 | 7 | 10 1 6 | 7 | 10 1 13 1 4 1 5 1 4 | 7
Other | 13.6 1 8 1 12 | 23 ■ 8 ■ 16 | 11 1 13 | 14 ■ 15 | 14 | 10 1 15 1 12 | 14 1 13 | 14 1 12 1 12 | 10 | 14 | 18 | 14
No answer 1 4.7 1 5 1 4 1 5 ■ 4 ■ 5 1 4 1 4 | 7 1 6 | 10 1 6 1 3 1 3 1 5 1 4 1 6 1 9 1 3 1 4 1 2 | 11 1 5

What are the main criteria for restricting your child to watch certain TV contents?
B a s e : P o p u la tio n o f p a r e n ts w h o re s tr ic tin g tim e s p e n t o n T V w a tc h in g
V id e o co n te n ts with
e xp licit v io le n ce
V id e o co n te n ts m arked
as in a p p ro p ria te fo r the
a ge o f m y child
e xp licit scen es o f drug
abuse
e xp licit sex scen es
V id e o co n te n ts w hich
pro m ote v a lu e s and 8%
a ttitu d e s w h ich are
O th e r kind o f video
con tents
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary 2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less o elo
5
z >- 2 “o
N 318 120
117 81 93 225 28 179 106 121 127 70 182 136 98 220 257 49 11 1 75 57 4648 92
sig 0.72 0.19 0.08 0.00 0.07 0. 30 0.52 0.00
Video contents with explicit violence | 33.0 | 33 | 33 | 32 ■ 32 ■ 33 | 54 1 31 | 32 1 31 7 | 29 | 39 48 | 26 | 32 1 43 | 18 | 56 1 31 | 19 | 35 | 23
Video contents marked as inappropriate for the
1 30.5 1 30 1 31 1 31 1 28 1 32 1 32 1 35 13 1 39 44 1 35 1 24 1 19 1 35 1 33 1 16 1 45 1 15 1 31 1 28 1 26 1 47
age of my child ■ H 1H
Video contents with explicit scenes of drug abuse | 11.3 1 8 1 13 1 15 ■ 6 ■ 13 1 25 1 13 1 6 | 20 | 7 1 4 1 9 1 15 1 17 1 9 | 10 | 18 1 9 1 13 1 17 1 5 1 16
Video contents with explicit sex scenes | 10.4 1 13 1 9 1 9 ■ 12 ■ 10 | 11 | 11 1 9 1 13 1 6 1 13 1 13 | 7 1 9 | 11 1 9 20 1 9 1 13 | 18 1 15 1 3
Video contents which promote values and
7.9 1 7 1 9 1 7
1 12
1 6 1 7 1 7 1 8 1 3 1 6 1 19 1 8 1 7 1 4 1 10 1 10 1 4 1 6 1 14 1 13 1 5
attitudes which are
Other kind of video contents | 6.9 | 10 1 4 1 6 ■ 10 ■ 6 1 6 | 10 | 10 1 13 | 7 | 7 1 2 1 9 | 7 1 2 1 27 100 1 3 1 2 1 16 | 11 1 5
Total 100%

What do you worry most about regarding his/her media consumption? - Watching TV
H o w m u ch tim e
C o n te n t s h e /h e is
e xp o se d to w h ile
44%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.43 0.43 0.00 0.00 0.00 0.02 0.00
How much time he/she spends 25.4 31 25 26 25 28 25 27 28 25 24 28 21 26 25 24 32 31 28 28 19 21 30
Day part used for ■ 6.9 ■ 6 ■ 7 ■ 6 ■ 8 ■ 7 1 2 ■ 8 ■ 5 2 ■ 5 18 ■ 7 ■ 7 ■ 4 ■ 8 ■ 6 1 12 B 8 ■ 3 ■ 7 10 13 ■ 3
Content she/he is exposed to while 4 3 4 | | 39 49 43 54 42 45 61 35 36 38 53 54 40 44 41 33 50 55 37 45 37 42
Nothing 24.3 24 19 32 17 25 23 9 35 22 27 19 16 27 26 | 15 28 50 14 27 26 30 25
100%

What do you worry most about regarding his/her media consumption? - Being online
H o w m u ch tim e
h e /s h e s p e n d s
53%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
21) :=
^
9-11 years
<
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.05 0.42 0.71 0.00 0. 00 0.13 0.73 0.00
How much time he/she spends | 17.2 1 16 | 18 | 18 ■ 19 ■ 16 | 14 | 18 1 17 | 20 1 16 1 16 | 19 1 15 1 16 | 18 1 17 | 19 | 22 1 16 | 22 1 12 | 14 1 21
Day part used for 1 4.7 1 4 1 5 1 4 ■ 4 ■ 5 1 2 1 5 1 4 1 1 5 1 9 1 6 1 3 1 4 1 5 1 4 | 7 | 11 1 5 1 4 1 6 9 1
Content she/he is exposed to while | 52.9 | 49 1 57 | 53 ■ 49 ■ 54 | 58 1 51 | 56 | 65 44 | 54 | 49 | 60 | 59 1 51 | 53 1 52 1 47 100 | 60 | 49 | 58 | 48 | 49
Nothing | 25.2 | 31 | 20 1 25 ■ 27 ■ 24 | 26 | 26 | 23 14 | 35 1 21 1 27 | 22 1 21 1 27 | 26 | 22 | 19 | 26 1 24 | 29 | 30

What do you worry most about regarding his/her media consumption? - Reading newspapers
H ow m uch tim e
he /she spe nd s
7%
D ay part used fo r
3%
C o nten t she /he is

exposed to w h ile
25%
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
S, 1
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.04 0.31 0.51 0.00 0.11 0.02 0.42 0.01
How much time he/she spends I 7.1 ■ 7 ■ 7 ■ 6 ■ 7 ■ 7 1 5 ■ 6 ■ 9 ■ 6 ■ 7 ■ 9 ■ 8 ■ 6H 5| | 8 ■ 6 11 1 6 ■ 6 ■ 7 ■ 4 ■ 5 12
Day part used for ■ 3.0 ■ 2 ■ 4 ■ 2 ■ 4 ■ 2 1 3 ■ 3 ■ 3 ■ 2 ■ 9 ■ 3 ■ 3 ■ 1 ■ 4 ■ 2 ■ 5 1 6 ■ 1 ■ 4 ■ 5 ■ 5 ■ 1
Content she/he is exposed to while 25.0 19 27 28 25 25 29 24 28 28 20 31 23 29 23 26 26 19 25 50 25 21 25 29 25
Nothing 64.9 72 62 63 63 65 63 67 60 66 71 51 66 62 71 63 65 64 64 50 67 68 66 62 62
100%

What do you worry most about regarding his/her media consumption? - Using mobile
H o w m u ch tim e
36%
Total Child's age ReGenmferit’s EducationStratum Type Pa
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
1 !
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z l 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.01 0.23 0.74 0.00 0. 00 0.10 0.12 0.00
How much time he/she spends 24.9 22 29 24 23 25 26 25 24 | 31 23 19 27 22 28 24 24 30 25 27 25 19 20 31
Day part used for ■ 6.4 ■ 5 ■ 7 ■ 7 ■ 8 ■ 6 1 6 ■ 7 ■ 4 ■ 2 ■ 6 14 ■ 6 ■ 7 ■ 4 ■ 7 ■ 5 17 ■ 6 ■ 8 11 ■ 7 1
Content she/he is exposed to while 35.3 31 36 38 32 37 35 34 37 | 44 40 31 44 39 34 36 31 39 50 41 31 39 36 31
Nothing 33.4 28 31 37 32 32 33 34 | 23 43 27 36 28 29 35 35 29 19 50 26 36 31 36 37

What do you worry most about regarding his/her media consumption? - Listening to radio
H ow m uch tim e
he /she spends
8% D ay part used fo r
6%
C o n te n t she /he is
exposed to w h ile
19%
N othing
67%
Gender:
Respondent’s
c c R R
o e
r 2D :=^ U U
yr a
r < e
r e E E
ta yt o to "a 0 5
a C ÖÖ (D " £ CL : =
(D 8 5 8
e e O) i (
ü to -§ 2
.c te .c
y £ 1 Jy tr c ner tso
JD re
e s 'c o o e o 0 E > Z) e
8

4
- 9 LU tt> ® UC C (f) R >-
(Ü
CL t f) i
L> ô c/)'£ O 8
6 U
2
1
O LU R
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.0 0.48 0.60
How much time he/she spends 7.6 6 8 8 6 8 9 7 9
Day part used for 5.6 5 7 4 7 5 6 5
Content she/he is exposed to while 18.5 21 21 18 19 17 18 22
Nothing 68.3 r 76 64 67 69 68 74 69 64 56
100%

What do you worry most about regarding his/her media consumption? - Reading magazines
H ow m uch tim e
he /she spe nd s
6% D ay part used for
5%
C o n te n t she /he is
exposed to w hile
21%
N othing
68%
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.86 0.11 0.00 0.00 0.01 0.02 0.00
How much time he/she spends ■ 5.7 ■ 4 ■ 6 ■ 6 ■ 6 ■ 6 1 6 ■ 5 ■ 8 ■ 5H 5| | 8 ■ 7 ■ 4 ■ 3 ■ 7 ■ 5| | 8 11 ^ 6 1 2 ■ 5| | 8
Day part used for ■ 5.1 ■ 4 ■ 5 ■ 4 ■ 6 ■ 5 1 3 ■ 6 ■ 3 0 ■ 4 15 ■ 6 ■ 3 ■ 3 ■ 6 ■ 4 11 1 3 ■ 2 ■ 5 10 ■ 7 ■ 2
Content she/he is exposed to while 21.4 15 26 24 21 22 17 21 25 25 19 21 16 31 19 22 23 14 22 50 17 21 24 22 22
Nothing 67.7 77 63 65 67 68 74 69 64 70 72 | 56 71 62 75 65 68 67 64 50 75 66 64 65 68
100%

What do you worry most about regarding his/her media consumption? - Table of frequency
time he/she
exposed to
How much
she/he is
used for
Day part
content
Nothing
cnendc
Total
z
Watching TV 1050 25.4 6.9 43.4 24.3
Being online 1050 17.2 1 4.7 52.9 25.2
Reading newspapers 1050 7.1 25.0 64.9
100%
Using mobile 1050 24.9 | 6.4 35.3 33.4
Listening to radio 1050 7.6 | 5.6 18.5 68.3
Reading magazines 1050 5.7 1 5.1 21.4 67.7

Do you think your child is aware of...? - Inappropriate contents on TV for his/her age
Gender:
Respondent’s
C£ cz
Secondary or
c c
University or
£ 3 3
Elementary
<D (U
T
O
9-11 years
LU LU
O to "a
4-8 years
LO
CL : = O LO 00
<D
College
00 CN
Center
IS Q) -§
Urban
South
North
Rural
Si o ci § aj 01
less
a> TOSt; > ZD <D

>- CL t f) tt) 5 00 2 3 O LU 01
N 1050 369 331 65 694 276 332 485 233 671 379 208 191 216 174 261
sig 0.00 0.07 0.00 0.00 0.00 0.00 0.93
Yes 58.2 60 66 53 60 | 83 | 56 | | 59 82 47 46 53 67 58 60 56 50
Not enough 13.8 12 13 15 17 12 || 9 14 12 8 13 23 14 13 15 13 17 14 50 10 15
No
Don’t know I
Total
24.3
3.7
24
■ 4
18
■ 2 5 I
26
3
24
4
1 5
II 3
| 26 25 1 7 | 35 27
| | 4 ■ 4 ■ 2| | 5 ■ 4 ■ 4 ■ 2
100%
28 17
3 II 25
4 I 4
20
4
31

Do you think your child is aware of...? - Inappropriate contents in magazines/newspapers for his/her age
Gender:
Respondent’s
cr CZ
0 a; c c 3 3
03 <D ZD e
4 9 LU
(D
(f) &
(fi
3 O
Q)
O
o
(f) >-
(Ü
CL t f) i
PE ô cn 5^ 8 2 3 O LU 01
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261

Do you think your child is aware of...? - Inappropriate contents on the radio for his/her age
D o n ’t kno w
8%
10%
Total Child's age ReGroncTent’s EducationStratum Type Paidjob Type
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
21) :=
^
9-11 years
<
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Yes
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.14 0.40 0.09 0.00 0.00 0.00 1.00 0.00
Yes 34.3 31 41 31 35 34 45 32 37 49 26 31 30 42 41 32 35 33 28 50 46 30 29 40
Not enough ■ 9.9 10 ■ 9 11 11 ■ 9 1 5 10 11 ■ 8 ■ 9 15 11 ■ 8 ■ 6 11 10 10 11 ■ 4 12 13 13 ■ 9
No 47.7 50 44 49 47 48 37 50 45 34 57 48 51 41 41 50 47 48 53 50 39 51 51 59 42
Don’t know ■ 8.1 ■ 9 ■ 7 ■ 9 ■ 6 ■ 9 14 ■ 8 ■ 8 ■ 9 ■ 8 ■ 6 ■ 8 ■ 8 11 ■ 7 ■ 8 10 1 8 11 ■ 7 ■ 7 ■ 5 ■ 9
Total 100%

Do you think your child is aware of...? - Inappropriate video or online games for his/her age
D o n ’t know
6%
No
29%
Yes
53%
N ot en ough
12%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2) :=
^
9-11 years
(1
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
S, 1
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0. 03 0.04 0.00 0.09 0.i00 0.79 0.00
Yes | 53.2 | 55 | 61 1 45 ■ 47 ■ 56 | 69 1 52 | 53 72 | 44 | 45 1 51 | 58 | 66 | 49 | 53 | 55 | 58 100 1 67 1 51 | 50 | 40 | 56
Not enough | 12.1 | 11 1 13 | 11 ■ 14 ■ 11 1 8 1 13 | 11 1 9 | 11 18 1 13 | 11 1 9 1 13 1 12 1 16 1 3 1 8 1 13 | 14 1 15 1 12
No | 29.0 | 28 | 22 | 38 ■ 34 ■ 27 11 | 30 | 30 15 | 38 1 31 1 31 1 25 16 33 | 30 | 23 | 33 18 1 31 | 32 | 40 | 26
Don’t know 1 5.7 1 6 ■15 ■ 16 ■ 5 ■ 6 ■ 12 1 5 1 6 ■14 | 7 1 6 1 5 1 6 9 ■15 1 6 1 6 1 6 ■17 1 5 1 5 ■ R5 | 7
Total 100%

Do you think your child is aware of...? - Inappropriate contents on the internet for his/her age
D o n’t know
5%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2) :=
^
9-11 years
(1
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
S, 1
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.06 0.11 0.00 0. 01 0. 00 0.86 0.00
Yes | 60.1 | 59 | 53 ■ 54 ■ 63 1 75 | 60 | 59 1 79 50 | 54 | 56 | 66 | 73 | 56 1 61 1 57 1 61 100 | 75 1 56 | B 59 1 47 1 61
Not enough | 10.6 1 9 | 10 | 11 ■ 12 ■ 10 1 5 | 11 | 11 1 6 | 11 1 17 1 12 1 8 1 6 1 12 | 10 1 15 1 8 1 5 H 1 3 I H 12 16 1 8
No | 24.7 | 26 18 31 ■ 29 ■ 23 I 11 1 25 1 25 11 | 33 | 26 1 27 I 21 I 14 28 1 25 | 22 | 28 13 1 25 1 27 1 25
Don’t know 1 4.7 1 5 1 4 1 6 ■ 4 ■ 5 1 9 1 5 1 4 1 4 1 6 1 3 1 5 1 4 1 6 1 4 1 5 1 5 1 3 ■17 1 6 1 2 2 1 6
Total 100%

Do you think your child is aware of...? - Table of frequency
Not enough
Don’t know
Total
Yes
No
z
Inappropriate contents on TV for his/her age 1050 58.2 24.3 3.7
Inappropriate contents in magazines/newspapers for his/her age 1050 38.8 | 9.5 43.7 | 8.0
Inappropriate contents on the radio for his/her age 1050 34.3 | 9.9 47.7 | 8.1 100%
Inappropriate video or online games for his/her age 1050 53.2 12.1 29.0 1 5.7
Inappropriate contents on the internet for his/her age 1050 60.1 10.6 24.7 1 4.7

Have you ever talked to your child about... - Inappropriate contents on TV for his/her age
N e ver
9%
33%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0. 02 0.00 0.00 0.31 0.54 0.89 0.00
Never ■ 9.2 12 5 11 10 ■ 9 11 ■ 7 15 ■ 7 10 11 10 ■ 7 ■ 7 10 10 ■ 9 1 3 10 ■ 6 ■ 8 20 ■ 5
Rarely 15.6 18 11 16 20 14 14 17 12 11 15 25 16 15 14 16 15 19 11 14 15 17 18 14
From time to time 33.2 32 35 32 34 33 28 36 27 35 30 37 33 34 35 33 34 30 31 50 27 36 37 29 36
Regularly 41.9 37 50 41 36 45 48 40 46 47 45 27 41 44 43 42 41 43 56 50 49 43 38 32 45
100%

Have you ever talked to your child about... - Inappropriate contents in magazines/newspapers for his/her age
23% R a re ly
15%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
21) :=
^
9-11 years
<
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.04 0.58 0.01 0.80 0.40 0.98 0.02
Never 35.0 46 28 31 35 35 32 35 35 31 38 35 36 34 38 34 35 35 36 36 33 32 39 35
Rarely 15.0 12 18 15 13 16 11 16 12 13 15 18 15 15 13 16 15 15 22 50 13 15 21 16 11
From time to time 22.8 20 20 26 28 21 25 22 23 26 19 26 23 22 21 23 23 24 22 17 23 25 26 23
Regularly 27.3 21 34 28 24 29 32 26 30 30 29 21 26 29 28 27 28 26 19 50 33 29 21 20 31
I Total_________________________________________________________________ 100%

Have you ever talked to your child about... - Inappropriate contents on the radio for his/her age
R a re ly
13%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
21) :=
^
9-11 years
<
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.15 0.83 0.00 0.71 0.48 0.55 0.01
Never 41.3 40 42 41 35 42 43 37 45 39 42 40 44 41 42 36 47 40 37 43 47 40
Rarely 13.1 11 15 14 11 14 12 13 14 13 10 19 12 15 11 14 12 18 19 50 12 14 19 14 ■ 9
From time to time 19.9 19 17 22 23 18 20 20 18 21 17 23 20 21 18 21 20 20 19 50 16 21 18 22 23
Regularly 25.6 20 33 24 23 27 32 25 26 28 27 19 26 25 27 25 26 25 14 ■ 33 28 20 17 28
Total 100%

Have you ever talked to your child about... - Inappropriate video or online games for his/her age
N ever
19%
R e g u la rly
38%
R a re ly
13%
From tim e to tim e

30%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
21) :=
^
9-11 years
<
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.09 0.15 0.98 0.32 0.86 0.06
Never | 18.7 | 25 | 11 | 20 ■ 21 ■ 18 1 15 1 17 1 24 ■ 12 | 21 | | 23 | 19 | 18 1 15 | 20 | 19 1 16 | 19 1 15 1 13 | 19 | 28 | 19
Rarely | 12.6 | 14 | 10 1 13 ■ 11 ■ 13 | 11 1 13 | 11 | 10 | 11 | 19 1 13 1 12 1 12 1 13 1 12 | 14 | 19 1 9 | 14 1 13 1 13 1 13
From time to time | 29.9 1 27 | 28 1 34 ■ 34 ■ 28 | 32 1 31 1 25 1 31 1 27 ■ 34 | 30 | 30 | 32 | 29 | 29 | 35 | 19 1 31 | 32 | 29 1 27 | 30
Regularly | 38.9 1 34 | 50 1 34 ■ 34 ■ 41 1 42 | 38 | 41 46 | 41 24 | 38 | 40 | 41 | 38 | 39 | 36 1 42 100 | 44 | 41 | 39 | 32 | 38
I Total__________________________________________________________________ 100%

Have you ever talked to your child about... - Inappropriate contents on the internet for his/her age
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
21) :=
^
9-11 years
<
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0. 32 0.00 0.00 0.67 0.55 0.95 0.00
Never | 11.5 | 19 6 1 9 ■ 13 ■ 11 | 14 1 9 | 18 1 9 | 14 | 10 1 12 | 11 | 11 1 12 1 12 1 13 1 3 1 12 1 8 | 10 1 21 1 9
Rarely | 11.5 | 14 1 8 | 11 ■ 13 ■ 11 1 9 1 13 1 8 1 8 | 10 | 19 1 12 | 11 | 10 1 12 | 11 1 13 1 17 | 11 | 10 1 16 | 14 1 8
From time to time | 29.7 | 29 1 25 | 33 ■ 34 ■ 28 1 31 1 31 | 26 | 30 | 26 ■ 36 | 30 | 29 | 29 | 30 | 30 | 30 | 22 | 26 | 32 1 27 | 29 | 33
Regularly | 47.2 38 | 60 | 46 ■ 40 ■ 50 | 46 | 48 1 47 1 52 | 50 35 | 46 | 50 | 50 | 46 1 47 1 43 | 58 100 1 51 | 49 1 47 | 36 | 50
Total 100%

Have you ever talked to your child about...? - Table of frequency
From time to
Regularly
Rarely
Never
Total
time
z
Inappropriate contents on TV for his/her age 1050 9.2 15.6 33.2 41.9
Inappropriate contents in magazines/newspapers for his/her age 1050 35.0 15.0 22.8 27.3
Inappropriate contents on the radio for his/her age 1050 41.3 13.1 19.9 25.6 100%
Inappropriate video or online games for his/her age 1050 18.7 12.6 29.9 38.9
Inappropriate contents on the internet for his/her age 1050 11.5 11.5 29.7 47.2

Do you, as a parent, have any of these rules about?

W h ich in te rn e t co n te n ts yo u r child can c o n s u m e 64%
W h ich TV p ro g ra m s /s h o w s /m o v ie s /s e rie s yo u r child can w a tch 63%
W h ich TV c h a n n e ls yo u r child can w a tch 63%
W h ich w e b s ite s you r ch ild can visit 60%
W h ich kind o f vid eo o r o n lin e g a m e s you r ch ild can play 55%
W h ich kind o f m a g a z in e s /n e w s p a p e rs yo u r child can read 36%
W h ich kind o f rad io p ro g ra m s yo u r child can liste n to 35%
W h ich kind o f m u s ic yo u r child can lis te n to on th e radio 33%
W h ich ra d io s ta tio n s you r child can liste n to 32%

Do you, as a parent, have any of these rules about?

Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
1
2
9-11 years
<u =
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
11
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
Which internet contents your child can consume | 64.2 | 68 1 73 52 ■ 59 | 65 | 63 | 68 73 1 57 | 66 | 63 | 66 | 69 | 63 | 64 | 64 1 67 100 | 69 | 63 | 62 | 56 | 69
Which TV programs/shows/movies/series your child
can watch
1 62.8 1 70 1 69 501 57
■
1
67
65 1 75 1 61 1 66 1 77 1 56 1 58 1 59 1 70 74 1 59 1 62 1 66 1 58 1 50 75 1 59 1 61 1 53 1 63
Which TV channels your child can watch
Which websites your child can visit
| 62.5 1 72 1 67
| 59.9 | 64 | 66 E ■
■
57
56
■
■
65
62
1 75 | 60 1 67
| 63 1 57 1 67 R | 55 | 58 | 59 | 69 72 | 59 | 62 | 68 | 53 | 50 76 1 61 1 57 | 53 | 64
1 51 1 61 | 58 | 64 | 64 | 58 | 60 | 60 | 64 | 50 | 66 1 57 1 57 | 55 | 62
Which kind of video or online games your child can
1 55.0 1 62 1 63 40
1 51
1 56 1 58 1 53 1 61 1 66 1 48 1 53 1 55 1 56 1 58 1 54 1 54 1 60 1 58 100 1 63 1 55 1 50 1 52 1 54
play
Which kind of magazines/newspapers your child can
read
1 36.0 1 34 1 42 1 32 1 1 33 37 1 38 1 34 1 40 1 40 1 32 1 39 1 34 1 40 1 37 1 36 1 37 1 33 1 36 1 50 1 37 1 35 1 34 1 30 1 41
Which kind of radio programs your child can listen to
Which kind of music your child can listen to on the
radio
Which radio stations your child can listen to
| 34.8 | 39 | 38 ■ 27 ■
1 32.5 39 1 35
| 31.7 ■ 34 1 34 ■ 27 ■
HI 1
32
30
29
■
1
■
36
33
33
1 43 | 33 1 37 | 41 | 30 |
1 32 1 30 1 37 1 32 1 32 1 35 1 32 1 34 1 36 1 31 1 33 1 34 1 22
46 | 29 | 36 39 | 28 |
36 | 33 | 39 | 40 | 33 | 35 1 37 | 28
30 1 31 | 33 39 | 29 | 32 | 33 | 14
| 40 1 37 | 29 1 27 | 39
1 34 1 33 1 30 1 26 1 37
41 | 28 124 | 26 1 37

Which of the rules or restrictions, regarding his/her media and devices’ usage you introduced, he/she can - Hardly stick to
A d h e re s to a lm o s t all rules 33%
W h a t co n te n t on the TV s h o u ld w atch 14%
T h e re are no rules and re strictio n s 9%
H o w lo ng can th e y w a tch TV and w h a t ch a n n e ls 8%
U s in g Internet 5%
N o rule is e a s y to a cce p t 4%
A g re e s to a tim e lim it 3%
W h ich m a g a z in e s s h o u ld read 1%
O th e r 4%
D o n 't know 6%
No a n s w e r 13%
Gender:
Respondent’s
o R CĆ
re U U
yr ra 2 ^
0) r= E E
ra c/ 0 5 5
a d nh mi 5 8 00
e n 8 (N T—
y o e
t ! » g j 6
- R e r R
cs tr tn ra ss n
r tso
e u
f
es no o e ru elo in p
8

4
- 9
(N
e
S le => o o
o
S R >-
a
p f//s 5“
2 o iS w O U 81 2
2 UE vO EU
1
fe
R
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig
Adheres to almost all rules 33.0
What content on the TV should watch 13.9
There are no rules and restrictions 8.7
How long can they watch TV and what channels 8.2
Using Internet 4.9
No rule is easy to accept 4.2
Agrees to a time limit 3.0
Which magazines should read 1.0
Other 3.5
Don't know 6.3
No answer 13.3
Total 100%

Which of the rules or restrictions, regarding his/her media and devices’ usage you introduced, he/she can - Easily stick to
T here are m ainly no rules w h ich are hard to acce pt 28%
R e striction s con ne cte d w ith tim e and con tents on Internet 10%
R e striction s con ne cte d w ith tim e and con tents on TV 8%
T here are no rules and restrictions 8%
R e striction s ab o u t usage o f m ob ile phone 6%
P roh ib ition s to play gam es I 5%
T im e restrictions 5%
M ainly has d ifficu ltie s to a cce p t rules 3%
O th e r 4%
D on't know 7%
No answ er 17%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.40 0.57 0.00 0.00 0.00 0.95 0.00
There are mainly no rules which are hard to accept 27.8 30 25 27 28 28 28 28 27 26 34 18 31 22 26 28 29 24 17 25 28 26 21 36
Restrictions connected with time and contents on Internet 10.1 ■ 8 13 10 ■ 9 10 11 10 11 13 ■ 9 ■ 9 11 ■ 8 13 ■ 9 10 11 17 15 12 ■ 9 ■ 4 10
Restrictions connected with time and contents on TV ■ 8.3 15 ■ 6 3 10 ■ 8 1 6 ■ 9 ■ 6 11 ■ 7 ■ 7 ■ 7 11 11 ■ 7 ■ 9 ■ 5 11 50 10 10 ■ 7 ■ 9 ■ 6
There are no rules and restrictions I 7.6 ■ 4 ■ 7 13 ■ 9 ■ 7 1 5 ■ 9 ■ 5 ■ 7 ■ 8 ■ 8 ■ 8 ■ 7 ■ 5 ■ 8 ■ 8 ■ 6 11 ■ 4 ■ 7 ■ 6 ■ 5 13
Restrictions about usage of mobile phone | 5.6 ■ 3 ■ 7 ■ 7 ■ 5 ■ 6 11 ■ 5 ■ 6 ■ 9 ■ 4 ■ 4 ■ 5 ■ 7 ■ 7 ■ 5 ■ 5 ■ 8 1 8 10 ■ 5 ■ 5 ■ 6 ■ 3
Prohibitions to play games ■ 5.3 ■ 6 ■ 7 ■ 3 ■ 3 ■ 6 1 3 ■ 5 ■ 7 ■ 7 ■ 5 ■ 5 ■ 5 ■ 6 ■ 5 ■ 6 ■ 5 ■ 7 11 50 ■ 8 ■ 7 ■ 5 ■ 4 ■ 3
Time restrictions I 4.7 ■ 5 ■ 5 ■ 4 ■ 5 ■ 4 1 2 ■ 5 ■ 5 ■ 7 ■ 4 ■ 3 ■ 5 ■ 4 ■ 3 ■ 5 ■ 5 ■ 4 1 3 ■ 3 ■ 5 ■ 6 ■ 5 ■ 4
Mainly has difficulties to accept rules I 3.1 ■ 3 ■ 2 ■ 5 ■ 4 ■ 3 1 2 ■ 4 ■ 2 ■ 2 ■ 3 ■ 5 ■ 3 ■ 3 ■ 2 ■ 3 ■ 4 ■ 1 1 6 ■ 1 ■ 3 ■ 5 ■ 2 ■ 3
Other | 3.8 ■ 3 ■ 5 ■ 4 ■ 3 ■ 4 1 8 ■ 4 ■ 3 ■ 8 1 ■ 3 ■ 3 6 ■ 5 ■ 3 ■ 4 ■ 5 1 6 ■ 3 ■ 1 ■ 3 ■ 5 ■ 6
Don't know ■ 6.8 ■ 8 ■ 6 ■ 6 ■ 9 ■ 6 15 ■ 6 ■ 7 ■ 8 3 13 4 12 11 ■ 5 ■ 6 10 1 3 11 ■ 5 10 ■ 5 ■ 3
No answer 16 16 17 11 15 22 4 22 24 18 15 12 18 17 20 ■ 8 9 16 18 33 12

Talking about different rules and restrictions you introduced, regarding usage of media and devices, would you say that
they are......?
S et to be follow e d
w ith o u t any
discussio n
T here are no rules 17%
26%
S et to be fo llo w e d ,
but can be discu sse d
/ ne go tiated
57%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
University or
with children
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o elo
z >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.90 0.82 0.00 0.38 0.52 0.20 0.09
Set to be followed without any discussion 17.3 24 19 9 17 17 15 18 16 18 17 16 17 17 17 17 17 22 14 21 16 16 20 14
Set to be followed, but can be discussed / negotiated 56.8 54 63 52 58 56 55 56 58 59 52 64 55 59 54 58 56 60 64 50 54 63 61 51 55
There are no rules 25.9 22 | 19 39 25 26 29 25 26 22 31 20 27 23 29 25 28 18 22 50 25 21 23 29 31
Total 100%

As a parent, do you think that... ?

T h e re sho uld be no R u le s and

rules and restrictio n re strictio n s ab ou t
a b o u t m ed ia and m ed ia and d e v ic e s ’
de vice s usage usa ge fo r girls
re g a rd le ss o f the sho uld be m ore strict
g e n d e r o f th e child and tig h t
18% 10%
R u le s and
re strictio n s ab o u t
R u le s and m edia and d e v ic e s ’
re strictio n s ab ou t usa ge fo r boys
m edia and d e v ic e s ’ should be m ore strict
usa ge fo r boys and and tig h t
girls should be the 8%
sam e
64%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
tn n
University or
12-17 years
Elementary 2 ^ e
r e
9-11 years
(D t= 03 "O
126 - 185
4-8 years
Over 185
C £ Q. =
Refusal
College
Female
s/foster
Center
s J 2 o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.04 0.39 0.00 0.00 0. 00 0.07 0.10 0.00
Rules and restrictions about media and devices’
1 64.1 1 64 1 68 1 62 1 62 1 65 1 82 1 63 1 64 73 1 61 1 58 1 60 1 72 1 70 1 62 1 65 1 60 1 53 100 44 1 72
usage for boys and girls should be the same
There should be no rules and restriction about
media and devices usage regardless of the 1 18.1 1 17 1 14 24 1 18 1 18 1 9 1 16 1 26 1 13 1 24 1 14 1 20 1 14 1 16 1 19 1 19 1 14 1 25 1 13 1 18 1 13 1 32 1 17
gender of the child
1 9.5 1 8 1 9 1 9 1 5 1 11 1 5 5 1 7 1 22 1 11 1 7 1 6 1 11 1 8 1 16 1 17 1 6 1 12 1 13 14 1 5
usage for girls should be more strict and tight 1 12 1 9
1 8.3 1 10 1 9 1 6 1 5 1 10 1 5 1 9 1 9 1 6 1 9 1 7 1 8 1 8 1 8 1 10 1 6 1 11 1 7 1 8 1 10 1 5
usage for boys should be more strict and tight 1 9 1 8
I Total________________________________________________________________________________________ 100%

Why do you think so?

Due to eq ua lity / no diffe re n ce / gender

is not im p ortan t
They sho uld be eq ua lly pro te cted from

in ap prop ria te contents
I have co n fid e n ce in my childre n/there

is no need fo r restriction
Due to pro pe r up bringing and grow ing

up o f children
W h a t's im p o rta n t is se n sitive age, not

ge nd er
Due to childre n's secu rity
The rules m ust be th e sam e for

everyone
G irls are m ore sen sitive , m ore delicate,

m ore pliable...
Boys are m ore restless, m ore free,

m ore rebellious, and m ore
O ther
D on't know

Why do you think so?

Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o e
lo
z >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.39 0.31 0.00 0.00 0.00 0.00 1.00 0.00
Due to equality / no difference / gender
35.1 39 33 33 30 38 1 57 35 30 48 31 26 29 46 43 32 35 34 42 50 I 46 32 29 31 36
is not important
They should be equally protected from
1 8.8 1 8 10 1 9 1 9 M 9 1 9 1 8 1 9 1 9 10 1 9 1 8 1 8 1 7 12 10
inappropriate contents 1 9 1 9 1 8 1 8 1 8 1 9 1 6
I have confidence in my children/there is
1 6.0 1 4 1 8 1 9 1 5 1 3 10 1 5 1 7 1 6 1 4 1 7 1 7 1 4 1 3 1 6 1 6 11 1 5
no need for restriction 1 6 1 4 1 6 1 5 1 4
Due to proper upbringing and growing
1 5.4 1 7 1 5 1 6 1 5 11 1 5 1 6 1 7 1 6 1 6 1 8 1 7 1 6 1 3
up of children 1 4 1 5 1 4 1 5 1 5 1 5 1 5 1 6
What's important is sensitive age, not
1 5.1 1 5 1 5 1 5 1 2 1 5 1 7 1 4 1 1 1 8 1 6 1 3 8
gender 1 5 1 5 1 6 1 3 1 6 1 6 1 4 1 6 1 6 1 3 1 5
Due to children's security I 3.5 ■ 5 ■ 2 ■ 3 ■ 4 ■ 3 ■ 4 ■ 3 ■ 3 ■ 5 ■ 1 ■ 4 ■ 2 ■ 2 ■ 4 ■ 3 ■ 4 1 3 ■ 2 7 ■ 5 ■ 3 ■ 1
The rules must be the same for
1 3.4 1 4 1 4 1 3 1 3 1 5 6 1 4 1 4 1 2 1 3
everyone 1 3 1 3 1 3 1 3 1 1 1 3 1 3 1 4 1 3 1 5 1 4 1 4
Girls are more sensitive, more delicate,
1 3.3 1 4 1 3 1 3 1 1 1 3 1 3 1 8 6 1 4 1 2
more pliable... 1 3 1 4 1 4 1 3 1 4 1 4 1 3 1 4 1 3 1 3 1 2 1 3
Boys are more restless, more free,
1 2.6 1 3 1 2 1 3 1 1 1 2 1 2 1 6 1 3 1 3 1 2
more rebellious, and more 1 2 1 2 1 3 1 2 1 3 1 3 1 3 1 3 1 2 1 2 1 3 1 3
Other ■ 5.9 ■ 5 ■ 5 ■ 7 ■ 5 ■ 6 1 5 ■ 7 ■ 4 ■ 6 ■ 4 ■ 9 ■ 6 ■ 6 ■ 9 ■ 5 ■ 6 ■ 7 50 ■ 6 ■ 8 ■ 8 ■ 2 ■ 5
Don't know I 8.3 ■ 8 ■ 8 ■ 9 10 ■ 8 1 6 ■ 9 ■ 8 ■ 8 ■ 6 14 ■ 9 ■ 7 ■ 6 ■ 9 ■ 8 ■ 7 14 ■ 5 ■ 6 11 12 ■ 8
No answer 12.5 10 16 11 13 12 1 5 10 20 1 19 16 15 7 ■ 7 14 12 14 1 8 ■ 8 12 ■ 8 15 19
Total 100%

Do you ever negotiate with your child any of your rules or restrictions regarding his/her media consumption?
D o n' t have s u c h kint

o f ru le s (re s tric tio n s )
F re q u e n tly
34 %
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.01 0.03 0.00 0.00 0.40 0.04 0.00
Sometimes | 39.6 | 38 1 42 | 39 ■ 44 ■ 38 1 51 | 41 1 34 | 45 31 50 1 37 | 45 | 44 | 38 | 39 1 42 | 36 | 45 | 41 | 40 | 40 | | 34
Frequently | 33.7 | 33 | 38 | 30 ■ 28 ■ 36 | 32 1 34 1 34 40 | 33 1 27 1 34 1 34 | 33 1 34 | 32 | 40 1 42 100 | 35 | 39 1 34 | 23 | 35
Never | 9.5 1 15 1 8 | 5 ■ 7 ■ 10 1 8 | 10 1 9 1 6 1 13 | 7 | 10 1 9 1 9 | 10 1 9 1 12 1 6 1 8 1 8 1 12 | 11 1 9
Don't have such kind of rules (restrictions) | 17.1 | 14 | 12 | 26 ■ 21 ■ 16 1 9 | 15 | 23 9 | 23 1 16 | 20 | 12 1 15 | 18 | 19 7 1 17 1 13 1 12 | 14 | 26 1 21
100%

Do you ever negotiate with your child rules or restrictions regarding time he/she spends with?
D o n ' t have s u c h kind

F re q u e n tly
37%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.15 0.05 0.00 0. 03 0.45 0.00 0.00
Sometimes | 37.8 | 38 | 40 | 33 ■ 41 ■ 36 1 51 1 37 | 36 1 42 | 33 1 42 | 36 | 41 | 40 1 37 | 36 48 | 28 | 44 | 38 | 39 | 36 | 33
Frequently | 36.5 | 35 | 40 | 35 ■ 32 ■ 38 | 28 1 37 1 37 1 42 | 35 | 32 | 36 | 38 1 34 1 37 | 36 1 37 | 44 100 | 36 | 45 | 38 | 29 | 35
Never | 9.2 13 1 8 | 7 ■ 8 ■ 10 | 11 | 10 | 7 1 6 | 11 1 9 | 10 1 9 | 11 1 9 1 9 | 11 1 6 1 8 | 7 | 10 | 11 1 9
Don't have such kind of rules (restrictions) | 16.5 ■ 13 1 12 | 26 ■ 18 ■ 16 | 11 1 15 | 20 9 1 21 1 17 | 19 1 12 1 15 1 17 | 19 4 | 22 1 12 | 10 1 13 24 22
Total 100%

Do you ever negotiate with your child rules or restrictions regarding media contents he/she can consume?
D o n' t have s u c h kint

F re q u e n tly
35%
Total Child's age ReGroiKtent’s EducationStratum T
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 216 191
174 261
sig 0.00 0.02 0.02 0.00 0.00 0.72 0.03 0.00
Sometimes | 36.1 1 37 | 36 | | 34 ■ 40 ■ 34 52 | 36 | 33 | 38 1 31 44 | 33 | 41 | 39 | 35 | 35 1 42 1 31 1 43 | 35 1 37 | 35 | 32
Frequently | 35.4 | 33 | 44 | 31 ■ 32 ■ 37 | 28 | 36 | 36 1 47 1 31 | 29 | 35 1 37 1 34 | 36 | 35 1 34 1 42 100 | 39 1 43 1 37 1 25 | 33
Never | 11.5 1 17 1 9| | 8 ■ 8 ■ 13 1 6 1 13 | 10 1 5 | 10 1 13 1 9 | 11 1 12 | 11 17 1 6 1 6 | 10 1 13 1 16 1 12
Don't have such kind of rules (restrictions) | 17.0 1 13 1 12 1 27 ■ 20 ■ 16 | 14 1 15 1 21 1 17 | 20 | 12 1 16 1 17 | 19 7 | 22 1 12 1 13 25 23
I Total__________________________ _________________________________________________________ 100%

Have you installed/applied any kind of protection (pin code) on TV sets in your household which does not allow your child
to watch specific TV channels?
D o n ' t know
5%
68%
Total Child's age ReGroiKtent’s EducationStratum Type Paidjob Type
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z >- 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.78 0.72 0.33 0.06 0.04 0.98 0.00
Yes 26.6 27 27 24 27 26 37 26 25 30 24 31 32 25 26 29 25 50 38 20 26 21 26
No 68.9 69 69 70 69 69 58 69 71 61 63 71 65 63 71 70 66 67 50 58 75 70 76 67
Don’t know ■ 4.6 ■ 4 ■ 4 ■ 6 ■ 4 ■ 5 1 5 ■ 5 ■ 4 ■ 2 ■ 5 ■ 7 ■ 5 ■ 4 ■ 5 ■ 4 ■ 4 ■ 5 1 8 ■ 4 ■ 5 ■ 4 ■ 2 ■ 7
Total 100%

Why not?
B a s e : P o p u la tio n o f p a re n ts w h o d id n 't in s ta lle d /a p p lie d a n y k in d o f p r o te c tio n (p in c o d e ) o n T V s e ts
I d o n ’t kno w how to
install th a t
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ (D aj
Elementary
9-11 years
(D = (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5 o
2 “ W 3
N 723 255 229 227 217 506 38 480 197 201 376 146 478 245 170 553 589 109 24 1 120 143 151 133 176
sig 0.62 0.15 0.75 0.01 0.87 0.44 0.89 0.78
I have confidence in my child | 61.1 | 58 | 60 | 66 ■ 61 ■ 61 | 39 | 63 1 61 | 54 | 64 | 63 | 63 | 58 | 54 | 63 | 63 | 50 | 63 | 56 1 57 | 64 | 59 | 68
I don’t know how to install that | 23.9 1 27 | 26 | 19 ■ 20 ■ 25 1 34 1 24 1 24 1 24 1 25 1 21 | 23 1 25 | 28 | 23 | 22 | 32 1 25 100 | 28 1 24 1 21 | 29 | 20
I have no time to take care of it | 12.3 1 13 | 10 1 13 ■ 17 ■ 10 1 21 | 11 1 12 | 19 7 1 16 1 12 1 13 | 14 1 12 1 12 | 14 1 13 1 13 1 17 | 11 | 11 | 10
Something else | 1.8 1 2 1 2 1 2 ■ 1 ■ 2 1 3 1 2 1 2 1 1 1 3 1 1 1 2 1 1 1 2 1 2 1 2 1 1 1 1 1 4 1 2 1 1
Don't know/No answer | 0.8 1 0 1 1 1 1 ■ 1 ■ 1 1 3 1 1 1 1 1 2 1 1 1 0 1 2 1 3 1 0 1 1 1 2 1 2 1 1 1 1
Total 100%

To what extent are you sure that your child is following your restrictions and rules regarding media consumption (time and
content restrictions)?
N ot sure at all
I 2%
M o stly N ot sure 6%
Sure, to som e exte nt 30%
C o m p le te ly sure 48%
D o n 't care 1%
Have no rules or
13%
restrictio ns
Total Child's age ReGenmferit’s EducationStratum Type Paidj
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.57 0.15 0.00 0.03 0.82 0.06 0.01
Not sure at all I 2.0 ■ 2 ■ 2 ■ 2 ■ 3 ■ 2 1 3 ■ 1 ■ 3 ■ 2 ■ 1 ■ 4 ■ 2 ■ 2 ■ 1 ■ 2 ■ 2 ■ 4 ■ 2 ■ 2 ■ 3 ■ 3 ■ 1
Mostly Not sure ■ 5.5 ■ 5 ■ 4 ■ 6 ■ 6 ■ 5 1 9 ■ 6 ■ 3 ■ 5 ■ 3 12 ■ 7 ■ 3 ■ 4 ■ 6 ■ 4 11 1 8 ■ 7 ■ 6 ■ 6 ■ 8 2
Sure, to some extent 30.1 27 36 26 31 30 25 30 33 38 26 29 30 31 31 30 29 36 22 34 32 29 21 33
Completely sure 47.7 54 47 43 43 50 42 50 44 44 53 42 45 53 49 47 49 39 56 50 44 50 52 47 46
Don't care ■ 12 ■ 1 ■ 2 ■ 1 ■ 2 ■ 1 1 2 ■ 1 ■ 1 ■ 2 ■ 1 ■ 1 ■ 1 ■ 1 ■ 2 ■ 1 ■ 1 ■ 2 1 3 ■ 1 ■ 2 ■ 1 ■ 1 ■ 1
Have no rules or restrictions 13.4 11 ■ 9 22 15 13 20 12 16 10 16 13 15 11 12 14 15 ■ 8 11 50 12 ■ 8 ■ 8 21 18
Total 100%

How do you control that your rules and restrictions regarding media consumption (time and content restrictions) are
followed by your child?
I believe to m y child th a t he /she is fo llo w in g my rules and restrictions 31%
I ta lk to my child ab ou t how he /she sp e n d s day tim e
I ta lk to my child ab ou t the con tents th a t he/she fo llo w e d in d iffe re n t m edia

16%
every day
I'm che ckin g devices 11%
I d o n 't control 4%
I d o n 't care 2%
S om e thin g else 2%
I have no rules or restrictions 15%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerat i
with children
o
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
'ÖÖ <D
Refusal
Female
s/foster
Center
Urban
South
Other
s> j?
North
Rural
Male
EUR
EUR
in
less
'c o o a)
=> O z >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.41 0.25 0.00 0.14 0.25 0.86 0.03
I believe to my child that he/she is following my rules
31.0 29 32 32 33 30 38 33 25 30 29 35 29 35 31 31 30 37 33 50 32 37 36 22 28
and restrictions
I talk to my child about how he/she spends day time 19.9 18 25 16 17 21 12 19 23 23 18 20 21 18 18 21 20 17 22 20 22 18 17 21
I talk to my child about the contents that he/she
15.7 15 18 14 16 16 1 8 16 17 13 19 13 16 16 15 16 16 12 17 15 15 17 20 14
followed in different media every day
I’m checking devices 10.7 14 10 ■ 7 11 10 11 11 ■ 9 14 ■ 7 12 10 12 13 10 10 16 1 6 10 ■ 8 13 11 11
I don’t control 1 3.5 ■ 4 ■ 2 ■ 5 ■ 3 ■ 4 1 8 ■ 3 ■ 3 ■ 5 ■ 4 ■ 1 ■ 3 ■ 4 ■ 5 ■ 3 ■ 4 ■ 4 1 3 ■ 7 ■ 3 ■ 3 ■ 3 ■ 2
I don’t care I 15 ■ 2 ■ 2 ■ 1 ■ 2 ■ 1 1 5 ■ 1 ■ 1 ■ 2 ■ 1 ■ 2 ■ 1 ■ 2 ■ 1 ■ 2 ■ 2 ■ 2 ■ 0 ■ 3 ■ 1 ■ 2 ■ 1
Something else 1 2.2 ■ 5 ■ 1 ■ 1 ■ 1 ■ 3 ■ 2 ■ 2 ■ 1 ■ 4 ■ 0 ■ 3 ■ 1 ■ 4 ■ 2 ■ 2 ■ 3 ■ 1 ■ 2 ■ 3 ■ 3 ■ 2
I have no rules or restrictions 15.4 14 10 24 17 15 18 14 19 12 18 15 17 13 14 16 16 10 19 50 14 10 10 22 20
Total 100%

RESEARCH ABOUT PARENTS’ MEDIA CONSUMPTION IN MONTENEGRO - PARENTAL CONTROLE OF MEDIA USAGE October 2018
Regarding the situation in your household, who is responsible? - For setting the media consumption rules and restrictions
Gender:
Respondent’s
C£ C£
o <D c c U U
<D (U
2* T
O
O E E 5 5
ta 03 T3
0 5 8 00
a C (D CL :=
8 (N
<D <D Q) .C IS O) ( a o (fi
£ .c e t
o 1 (¡j ÛÎ £
> = -e C £ 8 .c
Q)lE (D (fi C O o (D o <D p 181 E > Z) <D
8
-4 9 (f) ® =D O O (f) R >-
TOSt;
CL tf) iLE ô c/)'£ O U
2
6
1 U
O LU R
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.00 0.01 0.00
Both parents 65.9 71 57
Mother 16.0 14 18 17 10 19 11 18 13 18 14 18 17
No one
Father
14.1
4.0
11
4 4 | 4
18
5
12
3
8
5
12
5 2 5 4
16
4
100%
II
17
4I I
9
4

Regarding the situation in your household, who is responsible? - For controlling the respect of media consumption rules
and restrictions
F a th e r
4%
No one
Gender:
Respondent’s
ÙL
81 - 125 EUR
o a;
T
O 2
(D :=
Z)
LU
TO o 5
126 - 185
c £ O
TO T3 oo
Refusal
00
<D C Q) S>i
o 03
EUR
o </> -e c (/) S» g (Û 01
a? (D </> c o o (D O 13 <D TOst; Cl. > Z)
4 <D & => O O (f) C£ >- CL t f) 5
LE “
o Z) O LU
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00
Both parents 63.7 68 62 67 55 63
Mother 17.4 14 22 14 18 16
No one 14.6 13 12 13 24 18
Father 4.3 ■ 4 I 7 ■ 3 ■ 2
Total 100%

Regarding the situation in your household, who is responsible? - For negotiating with the child media consumption
restrictions and rules
Gender:
Respondent’s
Q1 a:
o Q) 3 3
T
O 2 ^
(D t= LU LU
TO O c £ O 5 5
a T3 5 8 00
e C 00 (N T—
t
e S>i
a? o o </> -e c to (/) S» g (Ü oz 13
(D </> c o o e o D elo TOst; iPE so CL 81 CN > 3 %
4 <D & 3 O o (f) C£ >- CL t f) 3 ^ LU O LU a:
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261

Regarding the situation in your household, who is responsible? - Table of frequency
Both parents
No one
Mother
Father
Total
z
For setting the media consumption rules and restrictions 1050 1 4.0 16.0 65.9 14.1
For controlling the respect of media consumption rules and restrictions 1050 1 4.3 17.4 63.7 14.6 100%
For negotiating with the child media consumption restrictions and rules 1050 1 5.0 18.1 63.9 13.0

RESEARCH ABOUT PARENTS' MEDIA CONSUMPTION IN MONTENEGRO - SHARING MEDIA EXPERIENCE October 2018
SHARING MEDIA EXPERIENCE

How often does it happen...? - That you watch some TV show or content along with your child
R e g u la rly N e ver
7% 5%
From tim e to tim e

40%
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.01 0.12 0.00 0.00 0.01 0.09 0.81 0.00
Never ■ 5.0 ■ 5 1 2 8 ■ 5 ■ 5 1 3 ■ 3 ■ 9 ■ 2| 6 ■ 7 ■ 6 ■ 3 ■ 2 ■ 6 ■ 6 ■ 2 I 4 ■ 4 1
Rarely 16.9 15 17 18 19 16 20 19 12 16 13 26 15 20 17 17 16 20 17 50 17 19 20 13 16
From time to time 40.6 40 44 38 44 39 38 42 37 38 41 44 39 42 41 40 40 43 50 50 41 41 42 35 43
Often 30.6 30 32 30 25 33 29 28 36 35 33 20 31 30 33 30 31 29 31 33 30 28 28 34
Regularly ■ 5 ■ 6 ■ 7 ■ 7 1 9 ■ 7 ■ 7 10 ■ 7 ■ 3 | 8 | 4 ■ 7 ■ 7 ■ 7 ■ 6 1 3 I 6 ■ 6 ■ 7 ■ 9 ■ 7
.0
Total 100%

How often does it happen...? - That you talk to your parents about some TV show or content that you saw
Total Child's age ReGroiKtent’s EducationStratum Type Paidjob Ty
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.18 0. 00 0.00 0.00 0.39 0.23 0.23 0.00
Never ■ 6.0 ■ 7 ■ 5 ■ 6 ■ 7 ■ 5 1 9 | 4 11 ■ 3 ■ 6 9 ■ 7 ■ 4 ■ 4 ■ 7 ■ 7 ■ 4 I 5 ■ 5 ■ 3 19 2
Rarely 16.4 16 15 17 20 15 20 18 12 14 15 23 15 18 16 17 16 19 14 50 17 18 18 12 16
From time to time 39.2 39 39 40 43 37 40 41 35 38 39 42 39 39 42 38 38 46 28 50 41 43 41 32 39
Often 29.7 27 33 31 22 33 22 29 33 35 30 22 29 31 31 29 30 26 53 | 30 28 27 26 35
Regularly ■ 8.7 12 ■ 9 ■ 5 ■ 7 ■ 9 1 9 ■ 9 ■ 9 10 10 ■ 4 ■ 9 ■ 8 ■ 7 ■ 9 ■ 9 ■ 5 ■ 6 I 7 ■ 6 11 11 ■ 8
Total_________ ________________________________________________________ 100%

How often does it happen...? - That you recommend to your child some TV show or content that could be of his/her
interest
Up to 80 EUR
81 - 125 EUR
Secondary or
Single parent
parents/carer
Multigenerat i
University or
with children
12-17 years
Elementary
onal famil y
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z >
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.03 0.05 0.00 0.00 0.22 0.18 0.66 0.00
Never ■ 7.9 ■ 9 ■ 5 ■ 9 ■ 8 ■ ■ 8 14 ■ 5 12 ■ 5 ■ 8 10 ■ 9 ■ 6 ■ 6 ■ 8 ■ 8 ■ 9 1 3 50 I 9 11 ■ 5| 17 1
Rarely 18.7 16 17 23 24 16 18 22 11 19 15 25 18 20 20 18 18 20 17 20 19 17 16 21
From time to time 39.4 37 42 39 39 40 37 42 33 38 41 37 38 41 40 39 38 45 44 50 40 40 42 34 40
Often 25.9 27 28 23 22 27 23 23 34 29 25 24 27 25 28 25 26 22 33 25 23 28 22 29
Regularly ■ 8.1 11 ■ 7 ■ 6 ■ 7 ■ 9 1 8 ■ 7 11 ■ 9 10 ■ 3 ■ 8 ■ 8 ■ 5 ■ 9 ■ 9 ■ 4 | 3 I 6 ■ 7 ■ 8 11 ■ 9
Total 100%

How often does it happen...? - That your child discusses with you about something you both saw on TV
9% 7%
R a re ly
18%
Often
27%
F rom tim e to tim e

39%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.70 0.06 0.00 0.00 0.70 0.48 0.43 0.00
Never ■ 6.8 ■ 7 ■ 5 ■ 8 ■ 8 ■ 6 1 6 ■ 5 12 H 4 H 7 10 ■ 7 ■ 6 ■ 5 ■ 7 ■ 8 ■ 4 I 6 ■ 4 ■ 6 18 ■ 3
Rarely 17.6 17 17 18 19 17 26 20 10 19 14 22 17 18 19 17 17 20 17 50 20 22 19 11 15
From time to time 39.9 40 42 38 44 38 34 41 39 38 41 41 40 40 40 40 39 46 42 50 41 39 40 37 41
Often 27.2 26 28 29 21 30 25 27 27 29 28 23 27 28 29 27 27 25 42 27 28 25 22 31
Regularly I 8.5 10 ■ 8 ■ 7 ■ 8 ■ 9 1 9 I 7 12 10 10 3 ■ 9 ■ 8 ■ 7 ■ 9 ■ 9 ■ 5 I 6 ■ 7 10 10 ■ 9
Total_________ ________________________________________________________ 100%

How often does it happen...? - That your child talks to you about some interesting content he/she found out at any media
8% 9%
Often
25 %
39%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.21 0.41 0.00 0.00 0.40 0. 33 0.58 0.00
Never ■ 8.8 11 ■ 5 ■ 9 10 ■ 8 11 ■ 6 14 ■ 5 10 12 ■ 9 ■ 8 ■ 7 ■ 9 ■ 9 ■ 7 ■ 7 ■ 8 ■ 7 | 22 3
Rarely 18.9 18 19 20 19 19 29 21 12 21 16 22 18 20 23 17 19 20 14 21 19 24 10 18
From time to time 39.4 37 41 40 42 38 38 41 35 42 38 40 38 42 43 38 38 46 47 50 44 41 38 35 39
Often 25.0 24 27 24 21 27 14 25 28 24 27 23 27 22 21 26 25 21 36 50 22 26 22 23 31
Regularly ■ 7.9 ■ 9 ■ 7 ■ 7 ■ 8 ■ 8 1 8 I 7 11 ■ 8 10 3 ■ 8 ■ 7 ■ 6 ■ 9 ■ 9 ■ 5 1 3 ■ 5 ■ 6 ■ 9 10 ■ 9
Total_________ ________________________________________________________ 100%

How often does it happen...? - That you search for news updates at any media with your child regarding things which
interest your child
7% 11%
F rom tim e to tim e

37 %
Total Child's age ReG^n<ferit’s EducationStratum Type Paidjob T
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
(D aj
Elementary
2 ^
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q_~
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o <D
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.03 0.01 0.00 0.02 0.54 0.68 0.77 0.00
Never | 11.0 1 13 6 1 15 ■ 11 ■ 11 1 17 1 9 | 14 1 8 1 13 1 12 1 12 | 10 1 12 | 11 | 11 | 11 1 8 1 13 | 10 | 10 | 20 5
Rarely | 20.9 1 21 1 21 | 20 ■ 24 ■ 19 1 31 1 24 12 | 23 | 19 | 22 | 20 | 22 | 23 | 20 | 20 1 27 | 14 1 25 1 17 | 23 | 14 1 24
From time to time | 36.6 1 34 | 39 1 37 ■ 42 ■ 34 | 28 | 38 | 36 | 35 | 35 1 42 | 35 | 39 1 34 1 37 | 36 1 37 1 47 100 | 33 | 39 | 41 | 32 1 37
Often | 24.1 1 24 | 26 | 23 ■ 17 ■ 27 | 14 | 23 | 29 | 26 1 25 | 20 1 25 | 22 1 25 1 24 1 25 | 19 | 28 | 22 | 28 | 19 1 24 1 27
Regularly 1 7.4 1 9 1 8 1 5 ■ 1 6 ■ 8 | 11 1 6 1 9 1 9 1 8 1 3 1 8 | 7 1 6 1 8 1 8 1 6 1 3 1 6 | 7 1 8 | 10 | 7
Total 100%

How often does it happen...? - That you recommend to your child to listen to some music which she/he could like
R e g u la rly
7% N e ver
33%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.0 0.03 0.00 0.00 0.31 0.01 0.75
Never 22.2 24 18 26 24 21 42 21 21 27 19 21 22 23 29 1 20 22 27 14 50 37 18 19 26
Rarely 21.0 16 24 24 23 20 22 24 14 25 16 25 19 24 21 21 21 22 22 50 19 22 27 14 21
From time to time 32.6 35 32 30 34 32 15 1 34 33 26 37 32 34 31 31 33 32 34 42 24 39 31 33 35
Often 17.2 16 20 16 11 20 14 15 23 15 19 17 18 16 15 18 18 13 14 16 16 13 17 22
Regularly I 7.0 ■ 9 ■ 6 ■ 4 ■ 7B H 7 1 8 ■ 6| | 9 ■ 8 ■ 8 ■ 4 I 7 ■ 6 ■ 4 ■ 8 I 7 ■ 5 1 8 ■ 4 ■ 5 10 10 ■ 7
Total_________ ________________________________________________________ 100%

How often does it happen...? - That parents talk to you about some music that they do not think is appropriate for you
R e g u la rly
31%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.21 0.00 0.01 0.37 0.04 0.74 0.00
Never 25.0 29 20 28 28 24 40 | 23 26 29 22 26 25 25 31 | 23 24 28 25 50 37 19 25 31 16
Rarely 18.5 14 21 22 18 19 18 22 11 21 15 22 17 21 19 18 18 20 17 50 18 19 22 11 20
From time to time 31.7 30 34 30 31 32 22 32 32 27 36 30 32 31 28 33 31 34 39 25 38 28 34 34
Often 17.2 17 20 15 14 19 12 17 21 16 18 18 18 16 16 18 19 12 11 14 18 16 13 23
Regularly ■ 7.5 11 ■ 6 ■ 5 ■ 9 ■ 7 1 8 ■ 7 10 ■ 8 ■ 9 ■ 5 ■ 8 ■ 6 ■ 6 ■ 8 ■ 8 ■ 5 1 8 ■ 6 ■ 5 ■ 9 11 ■ 7
Total_________ ________________________________________________________ 100%

Some children share their experiences and activities on media or devices with their parents, but others don't. On the
other hand, some parents share their experiences and activities on media or devices with their children, but others don't.
How often does it happen...? - Table of frequency
From time to
Regularly
Rarely
Never
Often
time
z
That you watch some TV show or content along with your child 1050 5.0 16.9 40.6 30.6 1 7.0
That you talk to your parents about some TV show or content that you saw 1050 6.0 16.4 39.2 29.7 1 8.7
That you recommend to your child some TV show or content that could be of his/her interest 1050 7.9 18.7 39.4 25.9 II 8.1
That your child discusses with you about something you both saw on TV 1050 6.8 17.6 39.9 27.2 | 8.5
That your child talks to you about some interesting content he/she found out at any media 1050 8.8 18.9 39.4 25.0 II 7.9
That you search for news updates at any media with your child regarding things which interest your child 1050 11.0 20.9 36.6 24.1 II 7.4
That you recommend to your child to listen to some music which she/he could like 1050 22.2 21.0 32.6 17.2 1 7.0
That parents talk to you about some music that they do not think is appropriate for you 1050 25.0 18.5 31.7 17.2 1 7.5

Have you lately watched any content on You Tube together with your child? If yes, name them
C a rto o n s 14%
F u n n y v id e o c lip s 6%
M u sic v id e o s and m u s ic c o m p e titio n s 5%
C h ild re n 's p ro g ra m s , c h ild re n 's s o n g s 3%
Movies 3%
S p o rt 3%
D o c u m e n ta ry / e d u c a tio n a l/ s c h o o l p ro g ra m | 2%
'H o w -to ' v id e o s o r tu to ria ls a b o u t h o b b ie s | 2%
O th e r 4%
None 66%
I d o n 't re m e m b e r 0%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2
Elementary
9-11 years
(D =
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5 o
2 “
N 1050 369 331 324 315 735 65694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
Cartoons | 13.9 | 29 | 10 2 ■ 12 ■ 15 1 | 14 | 14 | 14
8 1 15 | 11 1 16 | 11 | 18 1 13 1 15 | 11 | 14 | 14 1 15 1 13 | 11 1 16
Funny video clips 1 6.1 1 3 | 7 1 9 ■ 7 ■ 6 1 1 6 |
3 7 1 8 1 5 1 5 1 6 1 6 1 4 | 7 1 6 1 6 1 8 1 6 1 6 1 6 1 9 1 4
Music videos and music competitions | 5.0 1 4 | 7 1 3 ■ 4 ■ 6 1 3
1 5 1 6 1 5 1 4 | 7 1 5 1 5 1 3 1 6 1 5 1 4 1 3 1 4 1 6 1 6 1 3 1 6
Children's programs, children's songs 1 3.4 ■ 1 7 1 3 1 ■ 1 ■ 4 1 2
1 3 1 5 1 4 1 4 1 1 1 3 1 4 1 3 1 4 1 4 1 4 1 2 1 4 6 1 3 1 2
Movies | 3.0 1 1 1 2 1 6 ■ 4 ■ 2 1 2
1 3 1 3 1 2 1 4 1 3 1 4 1 2 1 3 1 3 1 3 1 5 1 3 1 4 1 3 1 2 1 1 1 4
Sport 1 2.5 1 2 1 3 1 2 ■ 6 1 1 3
1 2 1 3 1 1 1 3 1 4 1 2 1 4 1 1 1 3 1 3 1 2 1 1 1 2 1 6 1 2 1 2
Documentary/ educational/ school program | 1.9 1 1 1 3 1 2 ■ 3 ■ 2 1 2
1 2 1 3 1 2 1 1 1 3 1 2 1 2 1 1 1 2 1 2 1 2 1 3 1 2 1 2 1 2 1 2 1 2
'How-to' videos or tutorials about hobbies | 1.8 1 1 1 3 1 1 ■ 1 ■ 2 1 2 1 3 1 1 1 3 1 1 1 3 1 1 1 2 1 2 1 2 1 2 1 1 1 2 1 1 1 1 1 3
Other | 4.0 1 2 1 4 1 5 ■ 2 ■ 5 1 3 1 2 1 8 1 6 1 3 1 3 1 4 1 4 1 4 1 4 1 4 1 3 | 11 1 4 1 3 1 4 1 4 1 5
None | 65.5 | 58 | 66 ■ 75 ■ 67 ■ 65 | 80 | 66 | 60 1 67 | 63 | 69 | 63 1 70 | 69 | 64 | 65 1 70 | 64 100 | 69 | 65 | 63 1 67 | 64
I don't remember | 0.4 ■ 1 1II 1 ■ 1 1 2 1 0 1 1 1 0 1 0 1 1 1 0 1 1 1 0 1 0 1 0 1 1 1 1 1 1

When the whole family is watching TV together, who has the remote controller.
Gender:
Respondent’s
C£ &
o er c c U U
yr y ra e
r e E E
t
a o (Ü " a
0 5
a C CL : = 5 8
e e <D 8 (N
y .c t
e .c IS O) ia o 1
£ > = tr c d ner tso o
t re R
8 e
l es c o o e o e
lo (Ü i s p 181 1 E > ZD
6 U
2 e
-4 9 lE tt> ® 3 O O (f) R >- CL t f) LE o W 5 U O LU R
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261

RESEARCH ABOUT PARENTS' MEDIA CONSUMPTION IN MONTENEGRO - MEDIA ATTITUDES October 2018
MEDIA ATTITUDES


To pro te ct childre n from bad m edia in flue nce w e need to te a ch the m how to
87%
cho ose good m edia con tents and how to eva lu ate them
B est w a y to pro te ct childre n from bad m edia in flu e n ce is to ta lk to the m about

85%
in a p p ro p ria te m edia contents
M edia are not bad or good fo r children. T h e ir in flue nce depe nd s on how the y are
85%
used.
P arents are m ost resp on sible fo r p ro te cting childre n from bad m edia in flue nce I 83%
P arents and children can in flue nce the quality o f m edia con tents by not
co n su m in g th e bad ones, w h ich will e ve ntua lly de crea se th e ir m edia auditorium 80%
and m ake them irre le va n t fo r m edia to d isse m in a te anym ore
Best protection of children from bad m edia in flue nce is d e ve lo p m e n t o f the ir
80%
critical th in kin g and m edia lite racy
To pro te ct children from bad m edia influence, all c h ild re n D s m edia con sum p tion
72%
sho uld be strictly con tro lled
P rote ction o f children from bad m edia in flue nce is m ostly the resp on sibility of
57%
m edia be cau se th e y produce th e se contents
M ed ia have g e ne rally bad in flu e n ce on children 57%
P arents are po w e rless in fro n t o f th e m edia w h ich are pro du cing lo w - quality
54%
m edia contents
M edia in general have good in flue nce on children Ds d e ve lo p m e n t 47%


Gender: <>tratun1
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
u
South
Other
North
Rural
ss
Male
EUR
EUR
less
o elo
z > i 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
To protect children from bad media influence
we need to teach them how to choose good 1 87.2 1 87 1 89 1 88 1 88 1 87 1 85 1 88 1 87 1 91 1 88 1 79 1 86 1 89 1 90 1 86 1 87 1 87 1 86 1 50 1 89 1 90 1 85 1 81 1 90
media contents and how to evaluate them
Best way to protect children from bad media
influence is to talk to them about inappropriate 1 85.4 1 86 1 88 1 82 1 84 1 86 1 86 1 86 1 86 1 89 1 87 1 76 1 86 1 84 1 88 1 85 1 86 1 82 1 89 1 50 1 86 1 90 1 82 1 77 1 90
media contents
Media are not bad or good for children. Their
1 84.8 1 85 1 85 1 87 1 82 1 86 1 78 1 85 1 86 1 88 1 87 1 76 1 86 1 83 1 87 1 84 1 86 1 81 1 81 100 1 84 1 86 1 85 1 76 1 89
influence depends on how they are used.
Parents are most responsible for protecting
1 82.5 1 85 1 83 1 80 1 85 1 81 1 85 1 84 1 78 1 86 1 83 1 76 1 83 1 82 1 86 1 81 1 83 1 80 1 81 1 87 1 87 1 80 1 70 1 86
children from bad media influence
Parents and children can influence the quality
of media contents by not consuming the bad
ones, which will eventually decrease their 1 80.4 1 83 1 82 1 77 1 80 1 80 1 75 1 81 1 80 1 81 1 85 1 70 1 80 1 80 1 82 1 80 1 82 1 73 1 83 1 50 1 79 1 78 1 78 1 77 1 87
media auditorium and make them irrelevant for
media to disseminate anymore
Best protection of children from bad media
influence is development of their critical 1 79.5 1 79 1 82 1 79 1 81 1 79 1 75 1 80 1 80 1 87 1 76 1 76 1 79 1 80 1 84 1 78 1 80 1 77 1 81 1 50 1 84 1 66 1 79 1 76 1 89
thinking and media literacy
To protect children from bad media influence,
all children’s media consumption should be 1 71.5 1 76 1 74 1 66 1 66 1 74 1 86 1 72 1 68 1 86 1 67 1 61 1 68 1 77 84 1 67 1 71 1 76 1 67 1 50 86 1 66 1 65 1 64 1 75
strictly controlled
Protection of children from bad media
influence is mostly the responsibility of media 1 56.9 1 56 1 60 1 56 1 55 1 58 1 63 1 58 1 54 1 68 1 51 1 52 1 54 1 62 1 70 1 52 1 57 1 57 1 50 1 50 68 1 52 1 52 1 49 1 60
because they produce these contents
Media have generally bad influence on
1 56.6 1 59 1 56 1 53 1 58 1 56 1 63 1 55 1 59 1 68 1 51 1 52 1 58 1 55 1 65 1 54 1 56 1 64 1 42 1 65 1 56 1 54 1 45 1 60
children
Parents are powerless in front of the media
which are producing low - quality media 1 54.2 1 54 1 58 1 52 1 53 1 55 74 1 55 1 48 1 66 1 53 40 1 52 1 58 1 61 1 52 1 51 1 70 1 53 1 50 1 71 1 53 1 53 1 45 1 49
contents
Media in general have good influence on
1 47.0 1 47 1 45 1 51 1 49 1 46 1 54 1 44 1 51 1 47 1 47 1 46 1 47 1 46 1 51 1 45 1 48 1 46 1 31 1 50 1 49 1 42 1 49 58 1 39
children’s development
To protect children from bad influence, internet
and video games should be forbidden
1 40.8 1 44 1 38 1 40 1 38 1 42 58 1 42 1 33 1 55 1 35 1 31 1 40 1 42 51 1 37 1 39 1 54 1 36 1 54 1 35 1 40 1 30 1 42

Have you heard of media literacy?

Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
N 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.69 0.13 0.00 0.01 0.67 0.00 0.67 0.00
Yes 41.0 40 39 42 44 39 29 38 51 36 41 48 41 40 33 44 42 37 44 50 36 34 37 42 53
No 59.0 60 61 58 56 61 71 62 49 64 59 52 59 60 67 56 58 63 56 50 64 66 63 58 47
Total 100%

Which of the following is media literacy

M u ltip le a n s w e r s ; B a s e : P o p u la tio n o f p a r e n ts w h o h a v e h e a rd o f m e d ia lite r a c y
A b ility to u s e d iffe re n t
24%
m e d ia con tents
A b ility to evaluate
23%
d iffe re n t m e d ia con tents
A b ility to find d iffe re n t

15%
m e d ia con tents
A b ility to p ro d u ce /cre a te
14%
d iffe re n t m e d ia con tents
A b ility to s h a re d iffe re n t
11%
m e d ia co n te n ts
All the above 55%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary 2 ^
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 430 146 130 137 140 290 19 265 141 120 197 113 278 152 90 340 352 61 16 1 74 65 79 73 139
Ability to use different media contents | 23.7 1 27 1 25 | 20 ■ 23 ■ 24 | 26 1 25 | 22 | 30 | 20 | 23 1 24 1 24 | 29 | 22 | 22 | 28 | 38 100 | 26 1 25 1 34 1 25 1 16
Ability to evaluate different media contents | 22.8 1 25 | 18 | 26 ■ 25 ■ 22 1 16 1 21 | 28 | 19 1 24 1 24 1 24 | 20 | 22 | 23 | 22 | 18 | 44 100 | 19 | 20 | 23 | 32 | 22
Ability to find different media contents | 15.3 1 21 1 12 1 12 ■ 16 ■ 15 1 21 | 14 1 17 | 10 | 14 24 1 15 1 16 | 18 1 15 1 13 1 25 1 25 100 1 12 1 9 | 19 25 1 13
Ability to produce/create different media contents | 13.7 | 14 1 16 1 12 ■ 16 ■ 13 | 11 | 14 1 13 1 8 1 17 | 14 1 13 1 15 | 11 | 14 1 13 | 10 | 38 100 | 11 1 9 1 15 | 18 | 14
Ability to share different media contents | 11.4 1 13 1 12 1 9 ■ 11 ■ 12 1 16 | 11 1 12 1 8 | 10 1 17 | 10 | 14 | 14 | 11 1 12 1 8 1 6 100 1 12 1 8 | 10 ■ 25 1 6
All the above | 55.1 | 53 | 58 | 54 ■ 55 ■ 55 | 58 | 54 1 57 | 53 | 54 | 58 | 48 68 | 56 | 55 | 59 | 39 | 38 100 | 54 | 54 1 51 | 41 | 66

What is, in today’s world, more important for child development...?

B a s e : P o p u la tio n o f p a r e n ts w h o h a v e h e a rd o f m e d ia lite ra c y
M edia lite ra cy (a b ility

to use, find, produce,
sha re and eva lu ate
d iffe re n t m edia
co n te n ts)
11%
T ra d itio n a l lite racy

(reading, w riting,
co m p u tin g )
23%
Both e q ua lly
66%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
tn n
University or
12-17 years
Elementary 2 ^ e
r e
9-11 years
(D t= 03 "O
126 - 185
4-8 years
Over 185
C £ Q. =
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less o elo
5
z > 2 “o W 3
N 430 146 130 137 140 290 19 265 141 120 197 113 278 152 90 340 352 61 16 1 74 79 73 65
139
sig 0.12 0.89 0.41 0.00 0. 30 0.11 0.57 0.00
Both equally | 66.7 | 60 | 69 1 72 ■ 66 ■ 67 1 74 | 65 1 70 1 77 | 58 1 72 | 59 81 1 71 | 66 | 68 1 57 | 69 100 | 66 | 65 | 68 | 58 1 72
Traditional literacy (reading, writing, computing) | 22.8 1 25 | 23 1 21 ■ 22 ■ 23 1 16 | 26 | 18 | 18 | 29 1 16 | 28 1 13 1 24 | 22 | 22 1 25 1 25 | 23 | 26 | 23 1 15 1 25
Media literacy (ability to use, find, produce, share
1 10.5 1 15 1 8 1 7 1 11 1 10 1 11 1 9 1 12 1 5 1 13 1 12 1 13 1 6 1 4 1 12 1 9 1 18 1 6 1 11 1 9 1 9 1 27 3
and evaluate different media contents)
Total 100%

Who is the most responsible for child’s media literacy development?

All o f th e m
24%
P are nts
40%
S ch o o l
8%
M edia
10%
S o c ie ty in g e n e ra l
18%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
N 1 1
N 430 146 130 137 140 290 19 265 141 120 197 113 278 152 90 340 352 61 16 1 74 65 79 73 139
o 0.
sig 0.37 0.99 0.33 0.09 0.38 0.96 0.08

2
Parents | 39.5 | 41 | 45 | 30 ■ 38 ■ 40 1 37 | 40 | 39 | 38 1 37 1 47 1 37 | 45 1 34 | 41 | 41 1 34 1 25 1 31 1 42 1 42 | 45 | 39
Society in general | 18.1 1 21 1 12 | 23 ■ 21 ■ 17 | 11 | 19 | 18 | 18 | 20 1 15 | 20 1 15 1 17 | 19 1 17 | 23 1 25 100 | 18 | 14 1 24 1 12 | 20
Media | 10.0 | 11 1 6 1 12 ■ 9 ■ 10 | 11 1 9 1 12 1 8 | 10 1 12 | 11 1 9 | 14 1 9 1 9 1 15 1 6 18 1 3 1 9 1 15 | 7
School | 8.4 1 8 1 12 1 6 ■ 11 ■ 7 | 11 1 8 1 9 1 6 1 9 | 10 | 10 1 5 | 7 1 9 1 9 | 7 1 8 1 15 1 3 | 7 1 9
All of them | 24.0 | 18 | 26 | 30 ■ 21 ■ 26 | 32 1 24 | 22 | 30 1 24 1 17 | 22 1 27 | 28 | 23 1 24 1 21 | 44 | 26 | 26 | 23 1 21 1 24
Total 100%

Who do you expect to support parents in developing children’s media literacy in the first place?
M edia
30%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
nh mi
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o e
ol
N > 5
2 “o
N 430 146 130 137 140 290 19 265 141 120 197 113 278 152 90 340 352 61 16 1 74 65 79 73 139
sig 0.54 0.82 0.18 0.04 0.27 0.34 0.98 0.28
School 1 57.9 1 60 1 62 1 52 ■ 59 ■ 58 1 58 1 63 1 49 1 64 1 49 1 67 1 58 1 59 1 66 1 56 1 59 1 46 1 69 100 1 65 1 72 1 54 1 37 1 60
Media 1 30.5 1 28 1 30 1 34 ■ 31 ■ 30 1 37 1 25 41 1 29 1 35 1 24 1 28 1 35 1 26 1 32 1 30 1 38 1 19 1 28 1 22 1 30 47 1 27
NGOs 1 7.0 1 6 1 4 1 11 ■ 5 ■ 8 1 8 1 6 1 2 1 10 1 7 1 8 1 5 1 3 1 8 1 7 1 10 1 6 1 5 1 3 1 6 1 10 1 9
Someone else 1 2.8 1 4 1 3 1 1 ■ 3 ■ 3 1 3 1 3 1 3 1 4 1 1 1 3 1 2 1 4 1 2 1 3 1 2 1 2 1 4 1 5 1 3
Healthcare institutions 1 1.9 1 2 1 2 1 2 ■ 3 ■ 1 1 5 1 2 1 1 1 2 1 3 1 1 1 3 1 1 1 2 1 1 1 5 1 6 1 1 1 2 1 5 1 1 1 1
Total 100%

There are different ways to support parents in understanding and developing media literacy of their children. Which of the
following best suits you?
B a s e : P o p u la tio n o f p a re n ts w h o h a v e h e a rd o f m e d ia lite ra c y
TV s h o w s and co n te n ts p la ce d on TV 43%
L e ctu re s and p re s e n ta tio n s 29%
A rticle s, d is c u s s io n s , o p in io n s , re c o m m e n d a tio n s and c o m m e n t 9%
V id eo co n te n ts on Y o u T ube 8%
S o cia l m e d ia p o sts and c a m p a ig n s 5%
L e a fle ts, flyers o r p rinted p ro m o m a te ria ls d e live re d by pos 4%
S o m e th in g e ls e 1%
R a d io s h o w s 1%
Gender:
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
tn n
University or
12-17 years
2 ^ e
r e
Elementary
9-11 years
<1) := 03 "O
126 - 185
4-8 years
Over 185
Q. 7=
College
Refusal
Female
s/foster
Center
y <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o ?£
z 1 1 W 3
N 430 146
130 137 140 290 19265 141 120 197 113 278 152 90 340 352 61 16 1 74 79 73 139 65
sig 0.92 0.31 0.97 0.69 0.00 0.81 1.00 0.01
TV shows and contents placed on TV | 43.3 1 42 | 45 1 43 ■ 40 ■ 45 | 63 | 45 1 37 | 48 1 42 | 41 | 35 | 59 1 47 1 42 | 45 1 34 | 44 100 | 55 ■ 38 ■ 54 ■ 47 1 31
Lectures and presentations | 29.3 1 27 | 32 1 31 ■ 29 ■ 30 | 26 | 28 1 31 | 33 | 26 | 30 | 30 | 28 | 36 | 28 | 29 | 28 | 38 1 27 ■ 31 ■ 22 | 14 1 42
Articles, discussions, opinions,
1 9.1 1 14 1 6 1 8 1 7 1 10 1 10 1 9 1 6 1 12 1 7 1 12 1 3 1 8 1 9 1 9 1 11 1 6 1 4 1 12 1 9 1 19 1 5
recommendations and comment
Video contents on YouTube 1 7.9 1 8 1 8 | 7 13 ■ 6 1 5 | 7 | 11 1 4 1 8 1 12 1 9 1 5 1 6 1 9 1 8 | 10 1 6 1 4 1 6 1 5 | 10 1 12
Social media posts and campaigns | 4.9 1 3 1 4 1 5 ■ 6 ■ 4 1 5 1 5 1 5 1 4 1 5 1 6 | 7 1 1 1 2 1 6 1 4 | 10 1 6 1 5 1 8 1 6 1 5 1 2
Leaflets, flyers or printed promo materials
1 4.4 1 5 1 3 1 6 1 4 1 6 1 4 1 5 1 4 1 5 1 3 1 1 1 5 1 5 1 5 1 4 1 5 1 3 1 4 1 6
delivered by post or by newspapers 1 5 1 4
Something else 1 0.7 1 1 1 2 ■ 1 ■ 1 1 0 1 1 1 2 1 1 1 1 1 1 1 1 1 2 1 1 1 1
Radio shows | 0.5 1 1 1 1 ■ 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Total 100%

What is the best place where that kind of presentations and lectures should be organized in your opinion?
B a s e : P o p u la tio n o f p a r e n ts w ith w h o m e b e s t s u its le c tu re s a n d p r e s e n ta tio n s
L o cal s c h o o ls
Lo cal cu ltu ra l c e n te r
L o ca l NG O s
L o ca l p re s c h o o ls
E ls e w h e re
Lo cal th e a tre
L o ca l h e a lth c a re c e n te r
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z 1 1
N 126 39 41 42 40 86 5 75 44 52 40
34 83 43 32 94 103 17 6 0 20 20 17 10 59
sig 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00
Local schools | 83.3 1 77 | 93 1 79 ■ 88 ■ 81 100 | 81 | 86 | 93 1 73 | 88 | 81 | 88 | 91 | 81 | 84 1 76 | 83 | 90 1 75 | 94 100 1 78
Local cultural center | 5.6 1 8 1 5 1 5 ■ 5 ■ 6 | 7 1 5 1 5 1 2 1 12 1 5 | 7 1 3 1 6 1 4 1 12 1 17 | 10 | 10 1 5
Local NGOs | 4.8 1 3 1 12 ■ 5 ■ 5 1 5 1 2 1 3 | 10 | 7 1 6 1 4 1 4 1 12 1 5 1 8
Local preschools | 4.0 | 10 1 2 ■ 3 ■ 5 1 4 1 5 | 10 1 5 1 2 1 5 1 5 1 5 1 6 1 5
Elsewhere | 0.8 1 2 ■ 1 1 1 1 2 1 1 1 1 1 1 1 2
Local theatre | 0.8 1 2 ■ 1 1 2 1 2 1 2 1 1 1 1 1 2
Local healthcare center | 0.8 1 3 ■ 1 1 1 1 2 1 1 1 1 1 1 1 5
Total 100%

RESEARCH ABOUT PARENTS' MEDIA CONSUMPTION IN MONTENEGRO - EVALUATION & CREATIVITY (ACTIVISM) October 2018
EVALUATION & CREATIVITY (ACTIVISM)

Would you say that there are enough contents which are...? - Appropriate for children of age as yours
At local, M o n te n e g ro TV
c h a n n e ls
At in te rn a tio n a l TV
ch a n n e ls
In d a ilie s 7%
On the in te rn e t 58%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 e ^t lyi
Elementary
wr
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
1 J
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
N 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
At local, Montenegro TV channels 1 29.3 1 34 1 24 1 27 ■ 31 ■ 28 1 32 1 31 1 25 1 29 1 29 1 30 1 29 1 30 1 29 1 30 1 29 1 28 1 39 1 28 1 32 1 33 1 27 1 26
At international TV channels 1 56.1 1 59 1 56 1 54 ■ 56 ■ 56 1 57 1 55 1 58 1 62 1 51 1 59 1 54 1 60 1 55 1 57 1 57 1 53 1 58 100 1 59 1 57 1 59 1 51 1 54
On the radio 1 8.6 1 6 1 7 12 ■ 9 ■ 8 1 14 1 9 1 5 1 8 1 7 12 1 8 1 9 1 9 1 9 1 9 1 5 1 14 1 10 1 8 1 11 1 8 1 7
In magazines 1 10.6 1 7 1 8 1 16 ■ 10 ■ 11 1 14 1 11 1 8 1 9 1 11 1 12 1 11 1 10 1 11 1 10 1 10 1 11 1 17 1 13 1 13 1 12 1 10 1 7
In dailies 1 6.7 1 5 1 5 1 8 ■ 8 ■ 6 1 8 1 7 1 4 1 5 1 5 1 13 1 7 1 5 1 6 1 7 1 7 1 4 1 11 1 8 1 8 1 6 1 6 1 5
On the internet 1 58.0 1 54 1 63 1 59 ■ 57 ■ 59 1 49 1 57 1 64 1 60 1 58 1 56 1 58 1 57 1 55 1 59 1 59 1 52 1 50 1 50 1 62 1 61 1 60 1 54 1 54

Would you say that there are enough contents which are...? - Interesting for children of age as yours
30%
c h a n n e ls
60 %
ch a n n e ls
On the radio 8%
In m a g a z in e s 10%
In d a ilie s 6%
On the in te rn e t 65 %
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
N
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
At local, Montenegro TV channels 29.6 34 27 26 33 28 43 30 25 30 31 27 29 31 33 28 30 25 36 33 31 32 26 26
At international TV channels 60.2 63 60 58 60 60 58 59 64 61 60 59 58 64 58 61 61 54 69 50 59 61 63 61 58
On the radio I 7.9 ■ 7 ■ 7 ■ 9 ■ 9 ■ 7 14 ■ 8 ■ 5 ■ 7 ■ 6 14 ■ 7 ■ 9 ■ 8 ■ 8 ■ 8 ■ 7 1 8 10 ■ 8 10 ■ 7 ■ 5
In magazines ■ 9.6 ■ 7 ■ 9 13 ■ 8 10 1 9 10 ■ 9 ■ 8 11 10 ■ 9 11 ■ 9 10 10 ■ 8 17 10 12 14 ■ 9 ■ 5
In dailies 1 6.0 ■ 3 ■ 7 ■ 7 ■ 7 ■ 5 1 9 ■ 7 ■ 3 ■ 5 ■ 4 12 ■ 6 ■ 7 ■ 7 ■ 6 ■ 6 ■ 5 14 ■ 8 ■ 7 ■ 8 ■ 6 2
On the internet 65.0 63 68 65 63 66 60 63 71 62 68 62 64 67 61 66 67 58 56 64 65 70 67 60

Would you say that there are enough contents which a r e .? - Useful for children of age as yours
32 %
c h a n n e ls
51 %
ch a n n e ls
On the radio 7%
In d a ilie s 6%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
N
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
At local, Montenegro TV channels 31.9 36 30 28 36 30 38 33 26 30 33 33 31 34 34 31 32 29 36 50 31 34 39 29 28
On the radio I 7.2 ■ 7 ■ 5 ■ 9 ■ 8 ■ 7 11 ■ 7 ■ 6 ■ 5 ■ 5 15 ■ 7 ■ 7 ■ 6 ■ 8 ■ 7 ■ 8 1 8 ■ 7 ■ 7 10 ■ 7 ■ 6
In magazines 11.3 10 11 13 10 12 12 11 12 ■ 8 12 14 11 13 12 11 12 10 14 ■ 9 14 14 14
In dailies 1 6.2 ■ 5 ■ 6 ■ 7 ■ 7 ■ 6 1 6 ■ 7 ■ 5 ■ 4 ■ 5 12 ■ 7 ■ 6 ■ 7 ■ 6 ■ 6 ■ 4 11 ■ 6 ■ 7 ■ 9 ■ 6 ■ 4
On the internet 59.7 57 64 59 60 60 52 59 65 62 59 58 59 61 60 60 61 55 47 62 60 59 63 56

Would you say that there are enough contents which are...? - Easy to understand for children of age as yours
40 %
c h a n n e ls
50 %
ch a n n e ls
On the radio 11%
In d a ilie s 9%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
N
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
On the radio 11.3 ■ 8 10 16 11 12 1 9 12 ■ 9 ■ 8 10 19 10 13 10 12 12 ■ 8 19 ■ 9 14 16 11 ■ 8
In magazines 13.2 ■ 8 13 19 13 13 1 9 14 12 ■ 9 15 16 13 14 13 13 14 ■ 9 17 11 16 17 16 ■ 8
In dailies 1 9.1 ■ 6 ■ 8 13 11 ■ 8 1 6 11 ■ 6 ■ 7 ■ 7 17 ■ 9 ■ 9 ■ 6 10 ■ 9 ■ 9 11 ■ 6 12 16 ■ 7 ■ 5
On the internet 59.7 56 61 64 60 60 55 59 64 60 58 62 59 61 56 61 60 58 53 50 62 63 61 59 56

Would you say that there are enough contents which are...? - Inspiring for children of age as yours
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
On the radio | 6.8 ■ 4 ■ 5 10 ■ 9 ■ 6 1 8 ■ 7 ■ 5 ■ 5 ■ 5 13 ■ 7 ■ 7 ■ 8 ■ 6 ■ 7 ■ 4 11 ■ 7 ■ 7 10 ■ 7 ■ 3
In magazines 10.3 ■ 7 10 13 10 10 11 10 10 ■ 7 12 12 10 11 11 10 11 ■ 7 1 8 11 10 14 11 I I 7
In dailies I 7.3 ■ 5 ■ 8 ■ 9 ■ 8 ■ 7 1 9 ■ 8 ■ 5 ■ 7 4 I 15 ■ 7 ■ 8 ■ 8 ■ 7 ■ 7 ■ 6 11 ■ 8 ■ 9 12 ■ 6 ■ 3
On the internet 58.9 51 64 61 58 59 48 59 60 59 59 58 59 59 56 60 59 58 56 50 64 60 58 59 54

Would you say that there are enough contents which a r e .? - Engaging/stimulating for children age as yours
27%
c h a n n e ls
48%
ch a n n e ls
On the radio 6%
In d a ilie s 6%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 e ^t lyi
Elementary
wr
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
1 J
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
N 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
At local, Montenegro TV channels 1 26.6 1 30 1 25 1 23 ■ 30 ■ 25 1 32 1 28 1 22 1 27 1 28 1 24 1 26 1 28 1 29 1 26 1 27 1 22 1 33 1 50 1 30 1 25 1 31 1 22 1 25
At international TV channels 1 47.5 1 46 1 49 1 48 ■ 48 ■ 47 1 37 1 48 1 49 1 48 1 45 1 53 1 44 55 1 45 1 48 1 47 1 46 1 56 100 1 47 1 48 1 48 1 49 1 47
On the radio 1 5.6 1 4 1 5 1 8 ■ 5 ■ 6 1 8 1 6 1 4 1 4 1 4 1 11 1 6 1 5 1 6 1 6 1 6 1 5 1 6 1 6 1 6 9 1 3 1 4
In magazines 1 9.6 1 7 1 10 1 12 ■ 10 ■ 9 1 8 1 10 1 9 1 8 1 10 1 12 1 8 1 12 1 9 1 10 1 9 1 10 1 17 1 9 1 14 1 13 1 10 1 4
In dailies 1 5.8 1 4 1 6 1 6 ■ 7 ■ 5 1 8 1 6 1 5 1 5 1 4 1 12 1 6 1 6 1 6 1 6 1 6 1 4 1 11 1 6 1 5 1 8 1 7 1 3
On the internet 1 56.7 1 54 1 60 1 56 ■ 58 ■ 56 1 52 1 56 1 60 1 58 1 54 1 60 1 55 1 59 1 54 1 58 1 57 1 55 1 56 1 50 1 60 1 58 1 53 1 59 1 56

Would you say that there are enough contents which are...? - Amusing for children of age as yours
c h a n n e ls
ch a n n e ls
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
On the radio | 9.0 ■ 7 ■ 7 13 ■ 8 ■ 9 11 10 ■ 5 ■ 7 ■ 7 16 ■ 8 10 ■ 9 ■ 9 ■ 9 ■ 8 19 50 11 ■ 9 14 ■ 6 ■ 5
In magazines 11.0 ■ 8 12 14 10 11 11 12 10 ■ 8 12 12 10 13 11 11 11 ■ 9 11 12 14 16 11 4
In dailies I 7.1 ■ 5 ■ 5 11 ■ 6 ■ 7 1 6 ■ 7 ■ 7 ■ 4 ■ 5 15 ■ 8 ■ 6 ■ 6 ■ 7 ■ 7 ■ 8 14 ■ 7 ■ 8 11 ■ 7 ■ 3
On the internet 69.5 66 71 73 67 71 63 69 72 68 72 67 68 72 64 71 71 63 69 50 73 72 72 70 63

Would you say that there are enough contents which are...? - Educative for children of age as yours
c h a n n e ls
c h a n n e ls
In d a ilie s 7%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 e ^t lyi
Elementary
wr
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
1 J
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
N 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
At local, Montenegro TV channels 1 34.6 1 37 1 32 1 33 ■ 37 ■ 33 1 46 1 36 1 28 1 37 1 34 1 32 1 34 1 36 1 38 1 33 1 35 1 30 1 47 1 41 1 36 1 37 1 29 1 31
At international TV channels 1 52.1 1 49 1 55 1 53 ■ 54 ■ 51 1 52 1 50 1 56 1 58 1 48 1 53 1 49 1 58 1 51 1 52 1 52 1 49 1 56 100 1 56 1 52 1 49 1 55 1 49
On the radio 1 8.3 1 7 1 6 11 ■ 9 ■ 8 1 14 1 9 1 5 1 6 1 5 1 18 1 8 1 8 1 9 1 8 1 8 1 7 1 17 1 9 1 8 1 11 1 6 1 7
In magazines 1 11.9 1 9 1 13 1 13 ■ 9 ■ 13 1 14 1 13 1 9 1 9 1 13 1 13 1 11 1 13 1 12 1 12 1 12 1 10 1 11 1 13 1 14 17 1 9 1 7
In dailies 1 6.9 1 6 1 5 10 ■ 7 ■ 7 1 11 1 7 1 5 1 6 1 5 11 1 7 1 7 1 7 1 7 1 7 1 6 1 19 1 9 1 5 1 8 1 8 1 5
On the internet 1 60.4 1 55 1 65 1 63 ■ 59 ■ 61 1 60 1 59 1 65 1 65 1 56 1 62 1 59 1 63 1 61 1 60 1 61 1 54 1 72 1 50 1 65 1 62 1 58 1 60 1 57

There are TV programs/contents which could be specifically produced for children. Which kind of special programs for
children you would like to be produced? (SPONTANOUS)
E du ca tio n a l p ro g ra m / sc ie n c e / school
22%
program
C artoons 7%
S p o rt/ h e a lth y life 6%
Q uizze s and co m p e titio n s fo r children 5%
E n te rta in m e n t/ fun ny 5%
M usic shows, com p etitio ns 4%
A nim als, nature 4%
D o cu m e n ta rie s/g e o g ra p h y/tra ve lo g u e s 3%
P rog ram s 'as w e on ce ha d'/ Branko

3%
K o ckica / Na slovo na slovo
C ulture, art, fairytales 2%
P rog ram s w ith cre a tive co n te n t that

2%
stim u la te children
M ust be ad ap te d fo r children 2%
H istory 2%
M ovies fo r children 1%
O th e r 3%

There are TV programs/contents which could be specifically produced for children. Which kind of special programs for
children you would like to be produced? (SPONTANOUS)
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2
9-11 years
 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
Educational program/ science/ school program | 22.2 | 19 | 26 1 24 ■ 16 ■ 25 | 45 1 21 | 20 | 38 16 12 | 19 28 | 35 18 1 21 31 1 17 1 37 1 21 1 17 1 16 | 20
Cartoons | 6.8 1 13 1 5 2 ■ 6 ■ 7 | 14 | 7 1 6 1 9 1 6 1 5 | 7 | 7 | 10 1 6 | 7 1 9 1 8 1 6 1 5 1 5 10
Sport/ healthy life | 6.3 3 1 8 1 9 ■ 3 ■ 7 1 6 1 6 | 7 1 5 9 1 2 1 5 1 8 1 5 | 7 1 6 1 6 1 6 1 5 1 5 | 7 11 1 4
Quizzes and competitions for children | 5.4 1 4 1 8 1 5 ■ 4 ■ 6 1 5 1 5 1 6 1 6 1 5 1 6 1 5 1 6 1 6 1 5 1 5 | 7 1 6 1 5 9 1 5 1 3 1 5
Entertainment/ funny 1 5.2 1 6 1 6 1 3 ■ 7 ■ 4 1 9 1 5 1 4 | 7 1 6 1 1 6 1 5 9 1 4 1 5 1 8 1 3 | 7 1 5 1 5 1 4 1 5
Music shows, competitions 1 3.7 1 5 1 5 1 1 ■ 2 ■ 4 1 5 1 4 1 3 1 4 1 4 1 3 1 3 1 5 1 6 1 3 1 3 1 5 1 8 1 6 1 3 1 5 1 3 1 2
Animals, nature | 3.6 1 3 1 4 1 5 ■ 2 ■ 4 1 2 1 4 1 3 1 3 1 4 1 4 1 2 6 1 4 1 4 1 4 1 3 1 3 1 4 1 2 7 1 4 1 2
Documentaries/geography/travelogues 1 3.1 1 2 1 5 1 2 ■ 4 ■ 3 1 3 1 4 1 2 1 4 1 3 1 2 1 5 1 2 1 3 1 3 1 4 1 3 1 1 1 4 1 3 1 4
Programs 'as we once had'/ Branko Kockica/ Na
1 3.0 1 3 1 4 1 2 1 5 1 3 1 2 1 7 1 1 1 1 1 3 1 2 1 4 1 2 1 3 1 3 1 3 1 5 1 3 1 3 1 1 1 2
slovo na slovo 1 3 1 3
Culture, art, fairytales | 2.3 1 3 1 2 1 2 ■ 3 ■ 2 1 3 1 2 1 3 1 3 1 2 1 2 1 2 1 3 1 3 1 2 1 2 1 2 1 4 1 2 1 1 1 2 1 2
Programs with creative content that stimulate
1 2.2 1 2 1 2 1 2 1 2
1 2 1 2 1 3 1 2 1 1 1 3 1 2 1 2 1 2 1 2 1 1 1 3 1 4 1 3 1 3 1 2
children 1 3
Must be adapted for children | 2.0 1 3 1 2 1 1 ■ 2 ■ 2 1 5 1 2 1 1 1 2 1 2 1 1 1 2 1 2 1 3 1 2 1 2 1 1 1 3 2 1 1 3 1 1 1 3 1 0
History 1 15 1 1 1 1 1 2 ■ 3 ■ 1 1 2 1 1 1 2 1 1 1 1 1 2 1 2 1 1 1 2 1 1 1 2 2 1 1 0 1 2 1 2
Movies for children | 1.0 1 1 1 1 1 2 ■ 2 ■ 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 3 2 1 1 1 1 2 1 1
Other | 3.0 1 2 1 4 1 3 ■ 4 ■ 3 1 3 1 3 1 4 1 3 1 1 1 3 1 3 1 3 1 3 1 3 1 4 4 1 1 5 1 3 1 3 1 1
None | 45.2 | 45 | 41 | 48 ■ 49 ■ 44 | 29 | 46 1 47 27 1 47 1 67 | 48 | 41 29 51 1 47 | 36 1 47 100 28 1 43 56 | 54 | 46
Don't know | 2.3 1 2 1 1 1 3 ■ 2 ■ 2 1 2 1 2 1 3 1 2 1 2 1 2 1 3 1 2 1 2 1 2 1 2 1 8 1 2 1 4 1 2 1 2 1 1
No answer | 1.8 1 1 1 3 1 2 ■ 2 ■ 2 1 1 4 1 0 1 3 1 2 1 2 1 1 1 0 1 2 1 2 1 3 1 0 1 2 1 1 1 1 1 5

If your child were offered to participate in the production (making) of a TV program for children, would you be willing to
support her/him to do so?
N ot fo r sure 8%
P ro b a b ly no 8%
N ot sure 35%
P ro b a b ly yes 29%
Y es fo r sure 20%
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2 ^
9-11 years
(D =
126 - 185
4-8 years
Over 185
sJ
C £
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o elo
z > 5
2 “o
N 1050 369 324331315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
Not for sure 1 7.9 | 10 | 7 ■ | 7 11 1 6 1 8 1 8 | 7 | 10
Probably no
Sum -
1 7.7
| 15.6
1 8
| 18
|
1 6
7 ■
1 8
| 14
1 15 ■ 14
6
8
■
■
■
9
8
16
1
1
1
6
6
12
1 9
1 16
1 9
1 6
1 16
1 5
1 5 | 7 1 13 1 8
| 18 | 18 1 16
| 7 1 5
1 15 1 12
1 8
1 9
1 17
1
1
1
8
8
16
1
1
|
9
5
14
1 8
1 8
1 17
1
1
6
41
1
S3 6
16
1 12 1 8
| 10 1 13
22 21
Not sure | 35.4 | 38 | 33
| 35 ■ 41 ■ 33 | 26 1 34 | 41 | 40 | 41 | 38 | 32 24 | 39 | 36 | 35 1 25 100 | 28 | | 37 | 40 | 41 | 32
Sum + | 49.0 | 44 | 53
| 50 ■ 45 ■ 50 | 62 | 50 | 44 | 40 | 46 | 54 | 63 | 48 1 51 | 58 | 62 | 55 | 44 1 37 | 46
Probably yes | 29.4 1 27 1 31 | 30 ■ 29 ■ 30 | 26 1 31 | 26 | 38 | 2 3 | 30 | 28 | 33 | 33 | 28 | 30 | 32 | 35 | 28 | 28 | | 25
Yes for sure | 19.5 1 17 | 23 | 20 ■ 16 ■ 21 | 35 | 19 | 18 | 28 | 18 10 | 19
100%
1 21 1 31 1 16 | 19
1
1
27
24
1 42
1 17 | 29 | 20 116 9 1 21
Mean 3.4 3.3 3.6 3.5 3.4 3.5 3.8 3.5 3.4 3.8 3.3 3.3 3.4 3.5 3.7 3.3 3.4 3.5 3.5 a° 3.8 3.6 3.3 3.1 3 .4

Have you ever tried or actually made some media content with your child? - % of Yes
M u sic o r m u s ic th e m e 16%
V id eo c o n te n t 33%
A u d io c o n te n t 28%
A rticle o r a s im ila r p rin t

26%
co n te n t
Total Child's age ReGron<tent’s EducationStratum Type Pai
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
Music or music theme 16.2 16 16 15 14 17 11 15 22 19 14 16 16 16 18 16 17 11 25 50 15 15 14 15 21
Video content 32.9 31 35 31 35 32 18 31 27 33 41 | 34 31 27 35 35 26 22 50 24 37 33 30 38
Audio content 27.8 27 29 25 26 28 11 28 J 320- 21 27 40 | 28 28 23 29 29 22 25 50 20 29 29 28 32
Article or a similar print content 26.4 20 32 25 24 27 22 26 30 24 23 37 27 26 23 27 26 30 28 50 23 26 23 22 36

RESEARCH ABOUT PARENTS' MEDIA CONSUMPTION IN MONTENEGRO - CULTURAL EVENTS October 2018
CULTURAL EVENTS

During the last 12 months have you been in the theatre?

Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
c c
University or
12-17 years
2 ^ (D aj
Elementary
9-11 years
(D t= (13 "O
126 - 185
4-8 years
Over 185
C £ Q. =
Refusal
College
Female
s/foster
Center
s J <1) o
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o W 3
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.83 0.32 0.00 0.00 0. 00 0. 30 0.22 0.00
No | 75.0 1 76 1 74 1 78 ■ 77 ■ 74 | 86 | 81 58 87 1 72 | 64 1 71 | 82 | 85 1 72 1 77 | 66 | 81 100 | 81 | 80 1 78 | 66 1 70
Only once | 11.3 | 11 1 12 1 9 ■ 10 ■ 12 | 11 | 10 | 14 6 1 12 | 18 1 13 1 8 9 112 | 11 11 3 | 11 1 13 | 10 | 14 | 11
2 to 3 times | 8.1 1 8 1 8 1 8 ■ 6 ■ 9 1 3 1 6 1 13 1 5 1 9 1 12 1 9 | 7 ■ 4 1 9 | 7 12 17 1 1 8 1 7 | | 7 11 8 | 1
More than 3 times | 5.5 15 1 6 5 6 1 5 ■ ■ 2 | 14 3 7 6 1 | 1 | 7 13 ■D |
7 6 5 1 1 0 | 1 1 5 10 | 10
Total 100%

During the last 12 months have you been in the theatre with your child?
B a s e : P o p u la tio n o f p a r e n ts w h o h a v e b e e n in th e th e a tr e
M ore th a n 3 tim e s
No
19%
24%
2 to 3 tim e s
24%
O n ly on ce
33%
Total Child's age ReGenKeent’s EducationStratum Type Paidjob Type o
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
>
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Ü
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z i i
N 262 87 87 70 72 190 9 134 115 44 134 84 192 70 40 222 198 57 7 0 39 39 47 60 77
sig 0.93 0 02 0.09 0.00 0.64 0.00 0.68 0.00
No 24.4 22 26 29 26 24 11 26 24 23 24 24 20 25 27 19 23 23 17 22 32
Only once 32.8 37 32 30 21 37 56 35 29 41 34 27 31 39 45 31 33 32 43 38 51 38 32 18
2 to 3 times 24.0 25 22 23 24 24 22 28 20 39 18 26 25 21 35 22 20 35 57 36 21 32 20 18
More than 3 times 18.7 16 20 19 29 15 11 11 27 20 15 24 20 16 22 21 14 1 3 1 5 13 27 31
I T otal___________ ___________________________________________________________________ 100%

During the last 12 months have you been in a cinema?

M ore tha n 3 tim e s

8%
Gender:
C£
81 - 125 EUR
Secondary or
o £ c c 3
12-17 years
<d (u
Elementary
T
O
9-11 years
(D := LU
O to ~o
126 - 185
4-8 years
Over 185
'ÖÖ <D £ £ CL : = O
Female
00
s> j?
North .C a o
<D (U
EUR
EUR
D S» o
less
CO .c
'c o <D O 0 TO <D
=> O o (f) >- CL (f) W 3 C£
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 270 780 166 36 2 208 191 216 174 261
sig 0.18 0.15 0.00 0.00 0.00 0. 00 0.90 0.00
No | 68.5 | 69 | 65 1 74 ■ 72 ■ 67 | 88 1 73 53 | 88 | 82 | 64 70 64 I I 61 100 82 1 75 | 68 1 57 61
Only once | 11.7 1 13 | 11 | 10 ■ 10 ■ 12 1 9 | | 12 1 12 6 12 18 151 7 1 9 I I 13 11 | 14 1 17 | 1 4 | | 13 17 8
2 to 3 times | 11.4 | 11 | 14 1 9 ■ 9 ■ 13 ■ 2 | 10 1 17 3 15 13 9 6 1 13 11 | 11 | 14 1 6| 13 | 14
More than 3 times | 8.4 1 8 | 10 | 7 ■ 9 ■ 8 ■ 2 5 | 18 ■ 3 10 3 I 10 I 8 | 11 1 8 1 5|| 7 | 11
100%

During the last 12 months have you been in the cinema with your child?
B a s e : P o p u la tio n o f p a r e n ts w h o h a v e b e e n in a c in e m a
Total Child's age ReGron<tent’s EducationStratum Type Paidjob Type
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Yes
o
z
N 331 116 115 83 87 244 8 189 131 41 197 93 251 80 48 283 257 60 14 0 38 48 69 74 102
sig 0.12 0.44 0.02 0.72 0.12 0.22 1.00 0.00
No 25.1 33 20 24 21 27 27 24 20 27 24 26 23 23 25 25 20 43 21 38 22 24 24
Only once 36.0 29 38 41 36 36 75 40 29 44 32 40 36 36 46 34 37 35 29 53 48 43 28 25
2 to 3 times 24.2 28 25 19 24 24 25 25 23 24 26 20 22 33 25 24 23 27 29 26 10 20 34 25
More than 3 times 14.8 ■ 9 17 16 20 13 ■ 8 24 12 15 16 17 1 9 1 6 16 15 18 ■ 4 14 14 | 26
I T otal___________ ____________________________________________________________________ 100%

During the last 12 months have you been in a museum?


2 to 3 tim e s ô/
4%
O nly once
10%
No
83%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
2
9-11 years
(D =
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5 o
2 "
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.50 0.02 0.04 0.00 0.06 0.10 0.84 0.00
No 83.7 82 86 86 82 85 85 86 79 86 89 83 85 88 82 84 82 81 50 86 86 85 80 82
Only once I 9.7 10 ■ 9 ■ 8 ■ 9 10 14 ■ 9 11 ■ 7 ■ 7 10 ■ 9 ■ 7 11 10 10 1 8 50 ■ 8 ■ 9 11 15 ■ 7
2 to 3 times ■ 4.0 ■ 5 ■ 3 ■ 4 ■ 5 ■ 4 1 2 ■ 3 ■ 6 ■ 4 ■ 4 ■ 5 ■ 5 ■ 2 ■ 3 ■ 4 ■ 3 ■ 7 11 ■ 5 ■ 3 ■ 4 ■ 4 ■ 4
More than 3 times 1 2.6 ■ 3 ■ 2 ■ 2 5 ■ 2 ■ 2 5 ■ 3 1 ■ 6 ■ 2 ■ 4 ■ 1 ■ 3 ■ 3 ■ 1 ■ 1 ■ 2 ■ 1 ■ 1 ■ 7
Total 10(D%

During the last 12 months have you been in a museum with your child?
B a s e : P o p u la tio n o f p a r e n ts w h o h a v e b e e n in a m u s e u m
M ore th a n 3 tim e s
12% No
2 to 3 tim e s
16%
O nly on ce
48%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z I 1
N 171 67 46 44 58 113 10 98 59 46 53 72 114 57 32 139 133 30 7 1 30 27 33 35 46
sig 0.97 0. 02 0.12 0.73 0.19 0.53 1.00 0.02
No 1 24.0 1 24 1 26 1 25 ■ 24 ■ 24 1 20 1 24 1 24 1 30 1 23 1 21 1 19 1 33 1 19 1 25 1 25 1 20 1 14 100 1 13 1 41 1 24 1 34 1 13
Only once 1 48.0 1 45 1 46 1 52 ■ 34 ■ 55 1 60 1 50 1 42 1 41 1 53 1 49 1 49 1 46 1 56 1 46 1 47 1 50 1 71 1 57 1 41 1 48 1 51 1 43
2 to 3 times 1 16.4 1 18 1 20 1 16 ■ 21 ■ 14 1 20 1 19 1 12 1 20 1 15 1 15 1 18 1 12 1 22 1 15 1 14 1 27 1 14 1 23 1 15 1 21 1 11 1 13
More than 3 times 1 11.7 1 13 1 9 1 7 21 ■ 7 1 6 22 1 9 1 9 1 15 1 13 1 9 1 3 1 14 1 14 1 3 1 7 1 4 1 6 1 3 1 30
Total 100%

During the last 12 months have you been in at some art gallery or exhibition?
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
Urban
South
Other
North
Rural
s
Male
EUR
EUR
less
o elo
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.90 0.04 0.00 0.00 0.06 0.02 0.55 0.03
No 87.8 88 89 89 84 90 88 90 82 89 91 79 86 91 93 86 88 85 92 50 88 89 88 91 84
Only once ■ 6.6 ■ 6 ■ 7 ■ 6 ■ 8 ■ 6 1 9 ■ 5 10 ■ 5 ■ 6 ■ 8 ■ 4 ■ 5 ■ 7 ■ 6 ■ 8 1 6 50 ■ 9 ■ 7 ■ 6 ■ 4 ■ 7
2 to 3 times ■ 3.3 ■ 3 ■ 2 ■ 3 ■ 5 ■ 3 1 3 ■ 3 ■ 4 ■ 3 ■ 7| 4 ■ 2 ■ 1 ■ 4 ■ 3 7 1 3 ■ 2 ■ 3 ■ 5 ■ 3 ■ 3
More than 3 times I 2.3 ■ 3 ■ 2 ■ 2 ■ 3 ■ 2 ■ 1 ■ 5 ■ 2 1 1■ 4 | 2 ■ 2 ■ 1 ■ 3 ■ 3 1 1 ■ 1 ■ 1 ■ 2 ■ 6
Total_________ ________________________________________________________ 100%

During the last 12 months have you been in at some art gallery or exhibition with your child?
B a s e : P o p u la tio n o f p a re n ts w h o h a v e b e e n a t s o m e a rt g a lle r y o r e x h ib itio n

14%
28%
2 to 3 tim es
20%
O nly once
38%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a) 5 8
z > 2 o
N 128 43 38 37 51 77 8 66 51 36 42 50 94 34 20 108 99 25 3 1 24 21 26 16 41
sig 0.44 0.90 0.16 0.62 0.65 0.74 1.00 0.12
No 1 28.1 1 40 1 21 1 27 ■ 27 ■ 29 1 13 1 26 1 33 1 19 1 29 1 34 1 26 1 35 1 25 1 29 1 27 1 28 1 33 100 1 21 1 29 1 38 1 31 1 24
Only once 1 37.5 1 30 1 47 1 32 ■ 35 ■ 39 1 75 1 44 1 25 1 44 1 40 1 30 1 38 1 35 1 50 1 35 1 36 1 48 1 58 1 48 1 27 1 25 1 32
2 to 3 times 1 20.3 1 19 1 16 1 27 ■ 24 ■ 18 1 13 1 23 1 18 1 22 1 14 1 24 1 22 1 15 1 10 1 22 1 19 1 20 1 67 1 21 1 19 1 27 1 31 1 12
More than 3 times 1 14.1 1 12 1 16 1 14 ■ 14 ■ 14 1 8 1 24 1 14 1 17 1 12 1 14 1 15 1 15 1 14 1 17 1 4 1 5 1 8 1 13 1 32
Total 100%

During the last 12 months have you been in at some music event?

7%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.25 0.11 0.00 0.01 0.02 0.00 0.97 0.01
No | 66.1 | 65 | 64 1 71 ■ 66 ■ 66 1 74 1 70 | 55 | 62 1 71 1 61 | 63 1 72 1 70 | 65 | 66 | 64 | 64 100 | 66 1 70 1 70 | 65 1 61
Only once | 15.0 | 14 1 17 | 14 ■ 13 ■ 16 | 18 | 14 | 18 1 17 | 14 1 15 1 16 1 13 | 14 1 15 1 15 1 16 | 14 | 18 | 10 | 14 1 16 1 16
2 to 3 times | 11.5 | 11 1 12 | 10 ■ 11 ■ 12 1 6 | 11 | 14 1 15 1 8 1 13 1 13 1 8 | 14 | 11 | 11 | 14 | 14 | 11 1 16 1 8 | 14 | 10
More than 3 times 1 7.3 1 9 | 7 1 5 ■ 10 ■ 6 1 2 1 5 | 14 | 7 ■ 6 | 10 1 8 1 6 2 1 9 1 8 1 5 1 8 1 5 1 4 | 7 1 6 1 13
Total 100%

During the last 12 months have you been in at some music event with your child?
B a s e : P o p u la tio n o f p a re n ts w h o h a v e b e e n a t s o m e m u s ic e v e n t

13%
O n ly on ce
28 %
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z
N 356 128 118 94 108 248 17 211 125 127 139 90 250 106 82 274 284 59 13 0 71 58 64 61 102
sig 0.18 0.48 0.07 0.01 0.70 0.14 0.86 0.00
No 42.7 38 44 51 44 42 24 42 46 32 50 46 44 41 37 45 44 39 38 41 47 38 52 39
Only once 28.1 33 30 17 23 30 53 33 18 32 28 22 28 28 33 27 26 39 31 39 28 36 23 19
2 to 3 times 16.3 16 14 20 18 16 18 14 20 24 12 13 17 15 22 15 17 12 23 15 19 16 16 16
More than 3 times 12.9 13 12 12 16 12 1 6 11 16 12 10 19 12 16 1 9 14 14 10 1 8 1 4 1 7 11 ■ 8 1 26
Total 100%

During the last 12 months have you been in discotheque / night club?
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 485 332
233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.00 0.01 0.01 0.00 0.02 0.00 0.63 0.11
No | 86.7 | 83 | 84 | 93 ■ 83 ■ 88 | 92 1 87 | 83 | 91 | 86 | 82 | 84 | 91 | 95 | 84 1 87 | 84 | 86 100 | 92 | 86 | 85 | 85 | 85
Only once | 5.3 1 5 8 1 3 ■ 6 ■ 5 1 6 1 5 1 5 1 6 1 8 1 6 1 4 1 2 | 7 1 5 9 1 5 1 6 1 5 1 5 1 6
2 to 3 times | 3.5 1 5 1 4 1 2 ■ 3 ■ 4 1 4 1 3 ■ 1 5 1 3 1 4 1 2 1 2 1 4 1 3 1 4 1 8 1 1 1 4 6 1 5 1 2
More than 3 times | 4.5 7 1 4 1 2 ■ 8 ■ 3 1 2 1 3 1 9 1 5 ■ 3 7 1 5 1 3 1 1 1 6 1 5 1 2 1 6 1 2 1 4 ■ 4 1 6 | 7
Total 100%

During the last 12 months have you been in discotheque / night club with your child?
B a s e : P o p u la tio n o f p a r e n ts w h o h a v e b e e n in d is c o th e q u e /n ig h t c lu b
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
h >
Elementary
9-11 years
(D t
126 - 185
4-8 years
Over 185
c F
Refusal
Colleae
Female
s/foster
Center
S>J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
P "o
N 140 61 52 23 52 88 5 87 47 29 69 42 106 34 14 126 109 26 5 0 17 26 33 26 38
sig 1.00 0.93 1.00 0.65 0.96 0.96 0.99 1.00
No 81.4 82 85 78 83 81 60 82 85 97 88 60 80 85 79 82 86 65 60 71 85 76 77 92
Only once 10.0 1 8 1 8 17 ■ 8 11 20 13 1 4 1 3 | 7 19 11 1 6 21 ■ 9 ■ 7 23 12 12 12 12 I 5
2 to 3 times ■ 5.0 1 3 1 6 1 4 ■ 6 ■ 5 1 5 1 6 1 1 14 ■ 5 1 6 ■ 6 ■ 4 1 8 20 12 ■ 4 I 9 ■ 4
More than 3 times | 3.6 | 7 1 2 ■ 4 ■ 3 20 1 1 1 4 1 3 | 7 ■ 4 1 3 ■ 4 ■ 3 1 4 20 I 6 I 3 ■ 8 I 3
Total 100%

During the last 12 months have you been some sport event (game, championship, contest)?

9%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
(D t=
126 - 185
4-8 years
Over 185
C £
Refusal
College
Female
s/foster
Center
s J
Urban
South
Other
North
Rural
Male
EUR
EUR
in
less
o a)
z > 5
2 “o
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.25 0. 00 0.00 0.24 0. 02 0. 30 0.83 0.23
No | 70.8 | 69 1 70 1 75 51 ■ 79 | 83 1 72 | 64 1 70 1 74 | 65 | 68 1 76 | 80 | 68 | 69 1 75 | 83 100 1 72 1 67 1 70 ■ 75 1 71
Only once | 10.7 | 11 1 12 1 9 15 ■ 9 | 11 | 11 | 11 | 10 | 10 1 13 | 11 1 9 | 10 | 11 | 11 | 11 1 13 1 13 | 10 1 5 | 11
2 to 3 times | 9.4 1 9 | 11 1 8 13 ■ 8 1 5 1 9 1 12 1 9 1 9 | 10 | 11 1 6 | 7 | 10 | 10 | 7 1 17 1 9 | 10 | 11 | 11 | 7
More than 3 times | 9.1 | 11 | 7 1 9 ■ 21 4 1 2 ■ 8 H l4 | 10 | 7 1 12 | 10 ■ 8 3 | 11 | 10 | 7 1 6 | 10 1 9 | 10 | 11
Total 100%

During the last 12 months have you been some sport event (game, championship, contest) with your child?
B a s e : P o p u la tio n o f p a re n ts w h o h a v e b e e n a t s o m e s p o r t e v e n t
Total Child's age ReGronlfent’s EducationStratum Type Paidjob Type
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
Multigenerati
University or
with children
12-17 years
Elementary
ona l family
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z
N 307 116 100 81 154 153 11 193 100 98 128 81 217 90 55 252 260 41 6 0 59 63 65 44 76
sig 0.16 0.00 0.25 0.98 0.09 0.08 0.98 0.00
No 18.6 23 18 14 31 7 1 9 17 24 18 18 20 20 16 11 20 18 22 19 22 11 11 26
Only once 31.6 30 33 30 64 33 27 30 34 31 28 40 44 29 30 39 33 49 29 28 30 25
2 to 3 times 26.4 22 33 26 18 18 31 20 27 27 25 29 19 29 26 26 22 67 14 30 45 25 18
More than 3 times 23.5 24 16 31 28 1 9 20 29 26 21 25 23 26 16 25 25 17 19 19 17 34 30
I T otal___________ ____________________________________________________________________ 100%

What kind of music event?

M u ltip le a n s w e rs ; B a s e : P o p u la tio n o f p a re n ts w h o h a v e b e e n a t s o m e m u s ic e v e n t
Pop m u s ic 46%
F o lk m u s ic 26 %
R o ck 23%
C h ild re n s m u s ic 12%
F o lk lo r m u s ic 11%
U rb a n tra d itio n a l fo lk m u s ic 10%
C la s s ic a l m u s ic 6%
E le k tro n ic m u s ic 3%
T u rb o fo lk / M odern fo lk I 3%
H ip -H o p 2%
Jazz 2%
Total Child's age ReGroncTent’s EducationStratum Type Paidjob
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
Elementary
>
9-11 years
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center
Ü
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
z i i
N 356 128 118 94 108 248 17 211 125 127 139 90 250 106 82 274 284 59 13 0 71 58 64 61 102
Pop music 45.5 43 50 48 42 47 35 45 49 51 46 37 40 58 38 48 47 34 62 35 52 41 44 53
Folk music 25.6 27 25 26 26 25 53 31 | 14 28 21 22 24 34 31 42 19 22 23 22
Rock 23.0 22 21 23 27 21 21 30 26 41 25 18 27 24 24 1 8 31 23 31 24
Childrens music 12.4 16 13 1 5 12 13 12 13 11 12 13 10 10 13 12 17 1 19 23 15 ■ 6
Folklor music 11.0 13 ■ 8 12 13 10 24 13 ■ 6 18 ■ 6 1 9 12 ■ 9 17 ■ 9 10 19 1 8 21 10 13 1 8 ■ 5
Urban traditional folk music I 9.8 13 ■ 8 10 11 ■ 9 12 ■ 8 ■ 7 10 13 11 ■ 8 1 9 10 10 12 1 4 12 17 | 7 10
Classical music ■ 5.6 ■ 7 ■ 6 1 3 ■ 6 ■ 5 1 6 ■ 4 ■ 7 ■ 2 ■ 4 12 ■ 7 ■ 2 1 2 ■ 7 ■ 5 | 7 15 1 6 1 3 I 9 1 8 ■ 3
Elektronic music ■ 3.4 ■ 2 ■ 3 1 3 ■ 6 ■ 2 ■ 3 ■ 4 ■ 2 ■ 2 1 8 ■ 3 ■ 5 ■ 4 ■ 4 1 3 1 1 1 2 I 8 1 3 ■ 3
Turbo folk / Modern folk ■ 2.5 ■ 3 1 4 ■ 3 ■ 2 ■ 3 ■ 1 ■ 2 ■ 2 1 4 ■ 2 ■ 3 1 1 ■ 3 ■ 2 1 3 1 1 1 2 I 5 1 2 ■ 3
Hip-Hop I 2.2 ■ 5 ■ 2 ■ 2 ■ 2 ■ 3 ■ 1 ■ 1 | 7 ■ 3 1 2 ■ 2 ■ 1 | 7 1 3 1 5 I 3 1 2
Jazz I 2.0 ■ 2 ■ 3 ■ 2 ■ 2 1 6 ■ 0 ■ 4 ■ 2 1 4 ■ 2 ■ 1 ■ 3 ■ 2 1 1 1 2 1 5 ■ 2
Other kind of music ■ 0.3 ■ 1 ■ 0 ■ 0 ■ 1 ■ 1 ■ 0 ■ 0 1 2

What kind of music event? (with child)

M u ltip le a n s w e rs ; B a s e : P o p u la tio n o f p a re n ts w h o h a v e b e e n a t s o m e m u s ic e v e n t w ith h is /h e r c h ild
Pop m u s ic 37%
C h ild re n s m u s ic 29 %
F o lk m u s ic 21%
R o ck 12%
F o lk lo r m u s ic 12%
U rb a n tra d itio n a l fo lk m u s ic 4%
C la s s ic a l m u s ic 3%
T u rb o fo lk / M odern fo lk 3%
Jazz 3%
H ip -H o p 2%
E le k tro n ic m u s ic 1%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
h >
Elementary
9-11 years
(D t
126 - 185
4-8 years
Over 185
c F
Refusal
College
Female
s/foster
Center
te l
Urban
South
Other
North
Rural
Male
EUR
EUR
less in
o <D
z > P o
N 204 80 66 46 61 143 13 122 67 86 69 49 141 63 52 152 160 36 8 0 42 31 40 29 62
Pop music 37.3 30 47 46 34 38 15 37 42 28 27 29 37 38 39 33 13 29 55 33 41 35
Childrens music 29.4 36 36 ■ 4 26 31 1 8 23 46 61 20 31 H 15 34 33 11 38 5 32 30 34 42
Folk music 20.6 15 21 28 16 22 54 20 15 27 14 35 37 15 18 33 13 38 ■ 6 13 14 24
Rock 12.3 11 11 13 ■ 7 15 12 13 | 7 12 22 13 10 1 8 14 13 11 | 7 16 15 10 13
Folklor music 11.8 15 1 8 13 16 10 31 12 | 7 19 1 9 1 4 13 1 8 17 10 11 17 13 26 ■ 6 13 ■ 7 I 6
Urban traditional folk music ■ 3.9 1 4 1 5 1 4 ■ 7 ■ 3 ■ 5 1 3 1 5 1 1 1 6 ■ 4 1 5 ■ 5 ■ 4 1 6 | 7 ■ 3 ■ 7 I 3
Classical music I 3.4 1 5 1 4 ■ 5 ■ 3 1 3 1 1 1 6 1 4 ■ 5 1 2 ■ 4 ■ 2 1 8 13 | 7 ■ 8 ■ 3
Turbo folk / Modern folk ■ 2.9 1 3 1 2 | 7 ■ 2 ■ 3 ■ 4 1 1 1 1 1 3 1 6 ■ 4 1 2 ■ 4 ■ 2 1 8 1 2 ■ 8 ■ 3 I 2
Jazz I 2.5 1 3 1 2 1 4 ■ 8 1 8 ■ 2 1 1 1 1 1 1 1 6 ■ 4 ■ 3 ■ 2 1 6 1 2 ■ 3 ■ 3 I 3
Hip-Hop I 15 1 1 1 2 1 2 ■ 2 ■ 1 ■ 2 1 1 1 6 ■ 2 ■ 2 ■ 1 13 ■ 5 ■ 3
Elektronic music | 1.0 1 3 ■ 2 ■ 1 ■ 2 1 1 1 2 ■ 1 ■ 1 ■ 1 13 ■ 3 ■ 3

During the last 12 months have you been ...? - Table of frequency
More than 3
2 to 3 times
Only once
times
Total
No
z
During the last 12 months have you been in the theatre? 1050 11.3 | 8.1 1 5.5
During the last 12 months have you been in a cinema? 1050 68.5 11.7 11.4 | 8.4
During the last 12 months have you been in a museum? 1050 83.7 9.7 4.0 2.6
During the last 12 months have you been at some art gallery or exhibition? 1050 87.8 6.6 3.3 2.3 100%
During the last 12 months have you been at some music event? 1050 66.1 15.0 11.5 1 7.3
During the last 12 months have you been in discotheque / night club? 1050 86.7 5.3 3.5 4.5
During the last 12 months have you been some sport event (game, championship, contest)? 1050 70.8 10.7 | 9.4 9.1

Are you a member of a local library?

Yes
81%
Gender:
Respondent’s
Up to 80 EUR
81 - 125 EUR
Secondary or
parents/carer
Single parent
University or
with children
12-17 years
2 ^
Elementary
9-11 years
<1) :=
126 - 185
4-8 years
Over 185
College
Refusal
Female
s/foster
Center y
Urban
South
Other
North
Rural
Male
EUR
EUR
less
Ces
o
N 1 1
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
sig 0.79 0.12 0.00 0.00 0.22 0.66 0.61 0.62
Yes 19.4 18 18 20 17 21 17 16 28 26 14 21 21 17 19 20 19 18 28 50 22 18 17 22 18
No 80.6 82 82 80 83 79 83 84 72 74 86 79 79 83 81 80 81 82 72 50 78 82 83 78 82
Total 100%

Does your child borrow books from the local community or school library
Gender:
Respondent’s
c c R R
o er 2 > U U
yr y ra <D := e
r e E E
a ta o to ~o 0 5
a e C " £
(D Q . :=
8 5 8
e y e O) W(ü 2
y .c t
e .c a o e
£ > = tr c d ner tso .C re R
Q) es c o o e o <d E > ZD e
8

4
- 9 LU tt> ® => O O (f) R >-
(Ü
CL (f) iLE >o^ W 3 8
6 U
2
1
O LU R
N 1050 369 331 324 315 735 65 694 276 332 485 233 671 379 270 780 846 166 36 2 208 191 216 174 261
0.66 0.47 0.35 0.98 0.00
Yes 48.7 48 49 54 I I 48 f l 51
No 51.3 52 51 46 | | 52 | | 49

Research About Parents&#39; Media Consumption in Montenegro

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RESEARCH ABOUT PARENTS’ MEDIA

Conducted within the media literacy campaign Let’s Choose What We

How to read tables 9

Ipsos Strategic Marketing 2

How often do you watch following TV programs in an average week - M ovies..............................................................................................................................................................................................................53

Ipsos Strategic Marketing 3

Ipsos Strategic Marketing 4

Ipsos Strategic Marketing 5

Ipsos Strategic Marketing 6

Ipsos Strategic Marketing 7

Ipsos Strategic Marketing 8

HOW TO READ TABLES

• T o ta l in th e fir s t c o lu m n show s p e r c e n ta g e s fo r each c a te g o r y o f th e

sig 0.00 0.00 • T h e la s t ro w in th e ta b le 1 0 0 % in d ic a te s th a t a ll v a lu e s in c o lu m n s a re a d d e d

O ne -tw o y e a r v o ca tio n a l school 1 1 1 1

• T h e r e a re s ig n ific a n tly m o r e r e s p o n d e n ts w ith fa c u lty , a c a d e m y (le v e l 0 .0 1 ) in

Ipsos Strategic Marketing 9

Please assess general

G rade 3 35.1 35 36 Which brands do you know?

I d o n't kno w any 1 0.2

Ipsos Strategic Marketing 10

Ipsos Strategic Marketing 11

Ipsos Strategic Marketing 12

Is there any of the following devices at your home?

Less ad va n ce d m ob ile phones 40%

R adio re ce ive r o r any o th e r de vice tro u g h w h ich you

Ipsos Strategic Marketing 13

Less ad va n ce d m ob ile phones 23%

R adio re ce ive r o r any o th e r de vice tro u g h w h ich you

Ipsos Strategic Marketing 14

Does your child have his/her own (personal)....?

R a d io re ce ive r o r a n y o th e r de vice tro u g h w h ic h you

Ipsos Strategic Marketing 15

TV set - Which type?

Ipsos Strategic Marketing 16

Mobile phone - Which type?

Ipsos Strategic Marketing 17

Do you have your own (personal)...?

R a d io re ce ive r o r a n y o th e r de vice tro u g h w h ic h you

Ipsos Strategic Marketing 18

TV set - Which type?

Total Child's age ReGwmfent’s EducationStratum Type Paidjob Type ofh

Ipsos Strategic Marketing 19

Mobile phone - Which type?

Ipsos Strategic Marketing 20

How often you are using (MEDIUM/DEVICE) in a typical week? - TV set

E very day 77%

O nly durin g w o rkin g days | 2%

M ost days in w e e k (5-6

S eve ral tim e s a w e e k (3 ­

Total Child's age ReGroncTent’s EducationStratum Type P

Ipsos Strategic Marketing 21

How often you are using (MEDIUM/DEVICE) in a typical week? - Cable TV

E very day 65%

O nly durin g w o rkin g days 2%

O nly durin g w e eke nd

M ost days in w e e k (5-6

S eve ral tim e s a w e e k (3 ­

Total Child's age ReGroncTent’s EducationStratum Type P

Ipsos Strategic Marketing 22

How often you are using (MEDIUM/DEVICE) in a typical week? - Satellite TV

O nly durin g w o rkin g days

O nly durin g w e eke nd

Research About Parents' Media Consumption in Montenegro

Research About Parents' Media Consumption in Montenegro

S eve ral tim e s a w e e k (3

S eve ral tim e s a w e e k (3

S eve ral tim e s a w e e k (3

S eve ral tim e s a w e e k (3

S eve ral tim e s a w e e k (3

S eve ral tim e s a w e e k (3

S eve ral tim e s a w e e k (3

S eve ral tim e s a w e e k (3

S eve ral tim e s a w e e k (3

S eve ral tim e s a w e e k (3