Practice Peer Graded Assignement

1a)

The website which I am choosing is https://www.globalpayex.com/ which is a Fintech company

providing SAAS Product solutions to their customers.

The important goal of the website is to improve the working capital efficiency of the organisations
through account receivable & payable automated solutions.

1b)

Long Tail Keyword Opportunities:

 “Automated account receivable & payable solutions for B2B customers”

 “ FreePay EIPP solution by Global PayEX”

Question-based Keywords:

 “ Why automate your account receivables?”

 “ Why automate your account payables?”
 “How to optimize your working capital?”
 “What are working capital optimization solutions?”

The first long-tail keyword mentioned above is in the evaluation stage where the user is evaluating
the solutions available in the market & the second keyword is in the purchase stage where the user
is targeting a specified brand & product to buy. Whereas the question-based search queries are all in
the awareness stage as the user is trying to find out what & why is it required.

All the search queries mentioned above are the informational type of search queries.

All these keywords would help meet the goal as all the keywords revolve around the products that
the website offers & their goal. Consider the first long tail keyword where it mentions what kind of
products the website offers & the customer base it is targeting. The second keyword would help
customers who are searching for a specific product on the website whereas the question-based
queries describe the need for these products.

These keywords can draw organic traffic to the site because they address issues faced by financial
departments in all corporates & for which everyone is looking a solution for.

I believe that the business can compete well in these keywords as the industry in which they are a
part is a niche industry with fewer competitors, hence, there is a high chance to effectively compete
for these keywords.

1c)
 Practice Peer Graded Assignement

Checking the company website, the people who frequently visit these sites are financial executives
of large corporates as the product aims to solve the common issues revolving around working capital
optimization. The majority of the users are from India which is found in the Google Console. This
says that the following site can be made reachable by writing blogs with keywords during the
financial year ends as the search is more during that period. Moreover, as the site is more in India,
introducing products which are India specific can help in increasing the organic search.

The major traffic source of this website is desktop devices & the primary searches are from Youtube
& Linkedin links. There are more organic searches too which causes primary traffic to the site. This
shows us that the users take time & sit through to read the site instead of during travel. The
recommendation would be to bring in more user intent content & blogs to the site.

The potential target audience for this site sees its LinkedIn reach are senior officials in the finance
department of different corporates. This is useful as bringing in more specific content can lead to
purchasing of the products as they are decision-makers in their respective organisation.

1d)

Buyer Persona:

Name: Tom

Job: CFO, XYZ industries

Problem: Improve working capital optimization

Traits: Heading Financial departments of multi-million dollar companies as the issues normally occur
there mostly manufacturing, Ecom & modern trade

2a)

Homepage: https://www.globalpayex.com/

Key page: https://www.globalpayex.com/ar-solutions/freepay/ - One of their main product page

https://www.globalpayex.com/ar-solutions/algoriq/ - One of their main product page

https://www.globalpayex.com/case-studies/ - Case studies

2b)

https://www.globalpayex.com/

 The Page - Home Page

 Practice Peer Graded Assignement

 The Page URL - https://www.globalpayex.com/

 The Title Tag of the Page.- Accounts Payable and Receivable Services | Automated
Account Reconciliation Solutions
 The Meta Description of the Page - Global PayEX is the best Accounts Receivable (AR)
and Accounts Payable (AP) automation software and management company offering
services like AR and AP solutions, invoice discounting, and accounts receivable factoring
and financing, etc."
 The H1 of the Page - Let’s improve your working capital efficiency
 The H2 of the Page - What PayEX can do for you?

Our Story

Solution of choice of Fortune 100 companies

OUR PARTNERS
Processing over $1 billion of transactions every month through our banking partners
The smartest working capital optimization solutions

https://www.globalpayex.com/ar-solutions/freepay/

 The Page - Product Page

The Page URL - https://www.globalpayex.com/ar-solutions/freepay/

 The Title Tag of the Page.- Freepay - Invoice Payment Solution | EIPP Platform &
Solution
 The Meta Description of the Page - Global PayEx offers accounts receivable invoice
automation; invoice payment solutions. We also offer systems and solutions for electronic
invoice presentment and payment.
 The H1 of the Page - FreePay
 The H2 of the Page – Features

What our clients have achieved

What our customers have to say
REQUEST DEMO

https://www.globalpayex.com/ar-solutions/algoriq/

 The Page - Product Page

The Page URL - https://www.globalpayex.com/ar-solutions/freepay/

 The Title Tag of the Page.- Account Reconciliation Automation Solutions

 Practice Peer Graded Assignement

 The Meta Description of the Page - Global PayEx provides an end-to-end automated
bank reconciliation software solution with continuous machine learning for intelligent AR
cash applications
 The H1 of the Page - AlgoriQ

 The H2 of the Page – Features

How it works

What our clients have achieved

What our customers have to say

https://www.globalpayex.com/case-studies/

 The Page - Case Studies

 The Page URL - https://www.globalpayex.com/case-studies/
 The Title Tag of the Page.- Case Studies - Global PayEx
 The Meta Description of the Page - €7 Million Working Capital Unlocked in 9 months with
FreePay How we did it What our clients have achieved
 The H1 of the Page - No H1
 The H2 of the Page – €7 Million Working Capital Unlocked in 9 months with FreePay

What our clients have achieved

We have implementations with 50+ national and multi-national organisations to improve

their cash-flow-efficiencies

2C)
https://www.globalpayex.com/

 The Title Tag of the Page.- Accounts Payable and Receivable Reconciliation Solutions
for working capital optimization
 The Meta Description of the Page - Global PayEX is the best Accounts Receivable (AR)
and Accounts Payable (AP) automation software and management company in the B2B
space
 The H1 of the Page - Let’s improve your working capital efficiency
 The H2 of the Page - What PayEX can do for you?
https://www.globalpayex.com/ar-solutions/freepay/

 The Title Tag of the Page.- Account Reconciliation Automation Solutions for Corporate -
Dealer payment
 The Meta Description of the Page – Electronic Invoice Presentment & Payment Solution
for corporates
 Practice Peer Graded Assignement

 The H1 of the Page - FreePay

 The H2 of the Page – Features

https://www.globalpayex.com/ar-solutions/algoriq/

 The Title Tag of the Page.- Account Reconciliation Automation Solutions for Institutional
Customers
 The Meta Description of the Page - Global PayEx provides an end-to-end automated
bank reconciliation software solution with continuous machine learning for intelligent AR
cash applications
 The H1 of the Page - AlgoriQ

 The H2 of the Page – Features

https://www.globalpayex.com/case-studies/

 The Title Tag of the Page.- Global PayEX Success Stories

 The Meta Description of the Page - Client testimonials regarding Global PayEX success
 The H1 of the Page - What our clients have achieved
 The H2 of the Page –No need for H2