Text Type: What is a Proposal?

Why write a proposal?

The essence of this text type is to
“sell” a concrete idea rather than to
win an abstract argument. Therefore,
this involves suggesting specific
practical changes to a given situation,
and the notion of “selling” will involve
address to a specific audience
 Approach

Problem exist? Propose a

solution

A good proposal needs to be:

relevant, practical, attractive
 Basic Format
1. Overall subject title
2. Main Headings
3. Sub-headings, bullet points, numbered sections,
● Explicit clear organization
a. Present context/background (existing problem)
b. Need
c. Solutions
- Summary
- Detailed (Methodology/Process involved)
d. Benefits/ Possible drawbacks (emphasize benefits)
e. Cost (if needed) and Timeline
f. Conclusion (Summary) and Recommendation, Restating the benefit of
the proposal
 Conceptual Understanding

Context and
Audience Purpose Tone and Register

What is the What is the What should be

proposal about? purpose of writing the language
Who will read the a proposal? register and tone
proposal? of a proposal?
 Conventions
Have a title to
Use a style aimed to
summarize the overall
persuade
subject

Effectively use the features Has an introduction

such as: headings, short
clear paragraphs, sections
and conclusion
identified by letters and/or
numbers
Language
 To wrap up
Should pay close
The basic background attention to the Present possible
of the proposal as audience - individual or solution/s to an
stated in the question. a group existing problem

Context Audience Purpose

professional , polite,
courteous
Avoid: exaggerated Use of headings,
emotions or Formal language sub-headings, bullet
expressions points,

Tone Register Convention