Case Study: ITE MICE Hong Kong

ITE MICE Hong Kong is an annual trade show that focuses on the M.I.C.E. (Meetings, Incentives,
Conferences, and Exhibitions) industry in Asia. The event provides a platform for exhibitors to
showcase their products and services to a wide range of potential buyers, including event planners,
corporate travel managers, and other industry professionals.

In 2019, ITE MICE Hong Kong attracted over 11,000 visitors and more than 280 exhibitors from
around the world. The event featured a wide range of exhibitors, including hotels and resorts, event
venues, destination management companies, technology providers, and other service providers. One of
the key features of ITE MICE Hong Kong is its comprehensive program of seminars, workshops, and
networking events. These sessions cover a range of topics related to the M.I.C.E. industry, including
event planning, destination management, event technology, and sustainability. The program also
includes networking events that allow attendees to connect with other industry professionals and build
relationships that can lead to new business opportunities.

Through its focus on the M.I.C.E. industry, ITE MICE Hong Kong has become an important event for
driving growth in this sector in Asia. It provides a platform for exhibitors to connect with potential
buyers, learn about the latest trends and developments, and build relationships that can help to drive
business growth. As the M.I.C.E. industry continues to expand in Asia, events like ITE MICE Hong
Kong will play an increasingly important role in shaping its future.