OVERVIEW OF

EVENT
MANAGEMENT
TOPICS:
Value of MICE
The concept of event management
The processes, domains and phases of
modern international event management
Major MICE venues, activities and Prepared by:
trends in Asia ABRAHAM P. CEA
 LEARNING
OBJECTIVES
 Explain the value of MICE
 Discuss the concept of
event management
 Define the processes,
domains and phases of
modern event management
 Identify major MICE
venues, activities and
 Value of
MICE

“bleisure” the combination of

Business and Leisure which
ultimately provides a higher revenue
and impact for the destinations
 Value of
MICE

reasons which make

tourism hugely
important for
economy, growth
and social structure
of a country.
The concept of event
management

ORGANIZA
TIONAL

The concept of event PERSONA

CULTURE
management is one of the most L

advanced and significant forms

of marketing or advertising LEISURE

products or brands.
Best Practices in  Prove event ROI

Modern Event  Network and build tactical partnerships

 Secure events
Management
 Know your target audience
 Drive online event registration
 Delegate tasks and responsibilities
 Promote the event
 Track your attendance
 Create strong attendee experiences
 Manage your contact database
 Measure your event results
 Gather views on event management strategy
The processes, domains
and phases of modern
international event
management

The EMBOK (Event Management

Body Of Knowledge) is a three
dimensional description of the
knowledge and skills essential to
create, develop and deliver an event. .
The processes of modern
international event
management

A process is series of
step by step tasks or
activities that are
repeated in the
management of an
event.
The domains of modern
international event
management

The EMBOK term for

these areas
is Knowledge
Domains.
The phases of modern
international event
management

The Phases emphasize the

importance of time in any
project model and the fact that
each component in the
Knowledge Domain has a time
dimension.
The core values of modern
international event
management

The core values of the EMBOK

framework are values that
permeate all aspects of the
event management process. 
Major MICE venues and
activities in Asia

Sở du lịch Thành phố Hồ Chí

Minh (hochiminhcity.gov.vn)
MICE venues in Asia

SINGAPORE EXPO
CONVENTION & EXHIBITION
CENTRE
MARINA BAY SANDS EXPO AND
CONVENTION CENTRE,
SINGAPORE
SUNTEC SINGAPORE
INTERNATIONAL CONVENTION
AND EXHIBITION CENTRE

ASIAWORLD-EXPO, HONG
KONG
GUANGZHOU INTERNATIONAL
CONVENTION AND EXHIBITION
CENTRE, CHINA
 MICE venues in Asia

More about the Thailand Convention & Exhibition

Bureau. (businesseventsthailand.com)
 MICE venues in Asia

Beijing Tourism - a non-profit website supervised by the Beijing Munici

pal Culture and Tourism Bureau (visitbeijing.com.cn)
MICE venues in Asia

Explore MICE offerings - Meetings & Exhibitions Hong Kong (MEHK)

(mehongkong.com)
MICE venues in Asia

MyCEB | HOME
MICE venues in Asia

Meetings, Incentives, Conferences, Exhibitions i

n Singapore – MICE Singapore (visitsingapore.c
om)
MICE venues in Asia

The Official Shanghai China Travel Information

- Shanghai travel
guide,incentive travel to Shanghai,Shanghai
Tourism Board,Shanghai
hotels,tours,exhibitions,event
- The Official Shanghai Travel Website - Meet-i
n-Shanghai.net
MICE venues in Asia

Home | Seoul Convention Bureau (miceseoul.co

m)
MICE venues in Asia

Macau

澳門會展網 - MICE
MICE venues in SMX CONVENTION CENTER

Philippines

PHILIPPINE INTERNATIONAL
CONVENTION CENTER (PICC) An architectural landmark on
its own, housing works of
various Filipino master
artists in painting, the
Philippine International
Convention Center made
history as Asia’s first
convention center, setting a
trend that led to countries to
build their own.
The country's newest and
largest privately-run exhibition
and convention center, SMX
is a world-class venue for
international exhibitions,
large-scale local trade events,
major medical and other
industry conventions and
corporate functions.
 MICE venues in
Philippines CEBU INTERNATIONAL CONVENTION CENTER
(CICC)

WORLD TRADE CENTER – MANILA

In the Philippines, World Trade
Center Metro Manila is the first
world-class exhibition center
which was inaugurated on
November 1996. The first of
two exhibition halls cover a
total floor space of 8,300
square meters.
The Cebu Convention Center (Cebu International
Convention Center, CICC) is a structure built by the
Cebu Provincial Government in time for the 12th
Asean Summit in January 2007 and the 2nd East Asia
Summit.
It is a three-story structure with a gross floor area of
28,000 square meters and situated on 3.8 hectares of
land in Mandaue City.
MICE activities in
Philippines
World Food
Exhibition (WOFEX)

Manila International
Book Fair (MIBF) Manila Fame

Philippine
Construction and
Suppliers Exhibition
(PHILCONSTRUCT)
MICE activities in Asia

PRESS_ RELEASE_ITB_Asia_
to_gear_up_for_a_physical_inte
rnational_travel_trade_show_in
_October_2021.pdf (itb-asia.co
m)
s
MICE trends in Asia Sustainability
•Use local suppliers for catering which
are sourcing seasonal ingredients.

•Opt for sustainable hotels and venues.

•Use environment-friendly means of

transport such as bikes, e-scooters, solar
panel busses.

•Incorporate CSR elements to your

teambuilding.
MICE trends in Asia Authenticity

Guests want to have

honest, transparent
and real experiences
when they visit the
destination for leisure
as well as business
purposes.
MICE trends in Asia Bleisure
This unique concept describes a
combination of the business and
leisure trips where the event
organizer is not only the
coordinator of the event but can
provide a unique insight into the
destination from the leisure
perspective.
MICE trends in Asia Well-Being
•Add a wellbeing zone – tech-free
and quiet spaces for participants to
relax in between sessions.

•Provide group activities such as

meditation or yoga classes.

•Opt for wholesome meals powering

the brain.
 IMPACT OF MICE IN ENHANCING THE ECONOMY OF A DESTINATION – Global MIC
References:
E Summit
MICE Industry Value Chain (tumblr.com)
Best Practices in Modern Event Management - GlobalSign.in (globalsignin.com)
Various types of event management services - Works that works (workthatworks.org)
The International EMBOK Model - ppt download (slideplayer.com)
EMBOK Facets and Applications
EMBOK - Event Management Body of Knowledge – Phases
Asia's Best MICE Destination 2020 « World MICE Awards
4 MICE Trends in 2020 | Hadler DMC Scandinavia
Philippine Department of Tourism - MEETINGS, INCENTIVES, CONVENTIONS AND EX
HIBITIONS (MICE) (experiencephilippines.org)
MICE Exhibition | MICE Show Asia | Singapore