Course Outline

School: Commun., Media Arts & Design

Department: Art and Design

Course Title: Publication Design

Course Code: GMD 202

Course Hours/Credits: 42

Prerequisites: GMD 123

Co-requisites: N/A

Eligible for Prior Learning, Yes

Assessment and Recognition:

Originated by: Dagmar Glisch

Revised by: Lisa Rebnord

Revision Date: Fall 2016

Current Semester: Fall 2019

Approved by:

Chairperson/Dean

Students are expected to review and understand all areas of the course outline.

Retain this course outline for future transfer credit applications. A fee may be charged for
additional copies.

This course outline is available in alternative formats upon request.

GMD 202 CENTENNIAL COLLEGE Publication Design

Acknowledgement of Traditional Lands

Centennial is proud to be a part of a rich history of education in this province and in this city. We
acknowledge that we are on the treaty lands and territory of the Mississaugas of the Credit First Nation
and pay tribute to their legacy and the legacy of all First Peoples of Canada, as we strengthen ties with
the communities we serve and build the future through learning and through our graduates. Today the
traditional meeting place of Toronto is still home to many Indigenous People from across Turtle Island and
we are grateful to have the opportunity to work in the communities that have grown in the treaty lands of
the Mississaugas. We acknowledge that we are all treaty people and accept our responsibility to honor all
our relations.

Course Description
This course is continuation of Editorial Design GMD 123. Students develop original solutions in book,
magazine and corporate publication design. They focus on structure and methodology to solve design
problems.

The emphasis of this course is on the final stages of design process ensuring professional quality of
product in accordance with current practises and appropriate presentation. Students apply planning and
project management skills to achieve project goals.

Intro to multi unit publication and history of corporate publication is included.

This course includes a series of critiques and evaluations in respect of project criteria and implementation
of creative strategies in social/cultural context.

Students are encouraged to maintain professional attitude and manner towards colleagues and clients.
Course content is delivered through short lectures, critiques, discussions and presentations.

Program Outcomes
Successful completion of this and other courses in the program culminates in the achievement of the
Vocational Learning Outcomes (program outcomes) set by the Ministry of Advanced Education and Skills
Development in the Program Standard. The VLOs express the learning a student must reliably
demonstrate before graduation. To ensure a meaningful learning experience and to better understand
how this course and program prepare graduates for success, students are encouraged to review the
Program Standard by visiting http://www.tcu.gov.on.ca/pepg/audiences/colleges/progstan/. For
apprenticeship-based programs, visit http://www.collegeoftrades.ca/training-standards.

Course Learning Outcomes

The student will reliably demonstrate the ability to:
1. Produce design solutions in accordance with acceptable ethical and legal guidelines
2. Produce effective solutions in editorial design
3. Develop creative strategies to satisfy client needs
4. Use standard industry procedures and technology
5. Apply knowledge of social and cultural context of editorial design
6. Use innovative design solutions in collaborative projects to develop entrepreneurial skills
THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 2
GMD 202 CENTENNIAL COLLEGE Publication Design

7. Apply knowledge of how editorial design content must abide by unique criteria as it pertains to both
print and online communication

Essential Employability Skills (EES)

The student will reliably demonstrate the ability to*:
1. Communicate clearly, concisely and correctly in the written, spoken, and visual form that fulfills the
purpose and meets the needs of the audience.
2. Respond to written, spoken, or visual messages in a manner that ensures effective
communication.
4. Apply a systematic approach to solve problems.
8. Show respect for diverse opinions, values belief systems, and contributions of others.
9. Interact with others in groups or teams in ways that contribute to effective working relationships
and the achievement of goals.
10. Manage the use of time and other resources to complete projects.
*There are 11 Essential Employability Skills outcomes as per the Ministry Program Standard. Of these 11 outcomes, the following will be
assessed in this course.

Global Citizenship and Equity (GC&E) Outcomes

The student will reliably demonstrate the ability to*:
1. Identify one's roles and responsibilities as a global citizen in personal and professional life.
2. Identify beliefs, values and behaviours that form individual and community identities and the basis
for respectful relationships.
6. Support personal and social responsibility initiatives at the local, national or global level.
*There are 6 institutional Global Citizenship & Equity outcomes. Of these 6 outcomes, the following will be assessed in this course.

Text and other Instructional/Learning Materials

Text Book(s):
There is no mandatory text for this course.
Material(s) required for completing this course:
MacBook Pro, Adobe Creative Cloud software

Evaluation Scheme
➮ Fact Sheet: Students will design a two-page fact sheet using supplied text.
➮ Newsletter: Students will create a newsletter aimed at the Centennial College student body.
➮ Book Design: Students will design a prototype for a non-fiction book.
➮ Catalogue Design: Students will design a catalogue that can function in both print and digital
formats.
➮ Quiz: Based on material covered in class.
➮ Professionalism: Students will be assessed on professional attitude throughout the semester.

THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 3

GMD 202 CENTENNIAL COLLEGE Publication Design

Evaluation Name CLO(s) EES GCE Weight/100

Outcome(s) Outcome(s)
Fact Sheet 1, 2, 3, 4, 5 1, 2, 8, 10 1, 6 5
Newsletter 1, 2, 4, 5 1, 2, 8, 10 1, 6 25
Book Design 1, 2, 3, 4, 5, 1, 2, 8, 9, 1, 6 25
6, 7 10
Catalogue Design 1, 2, 3, 4, 5, 1, 2, 8, 9, 1, 6 25
6, 7 10
Quiz 1, 3, 5, 7 1, 4, 10 6 10
Professionalism 1, 8, 9, 10 1, 2 10
Total 100%
If students are unable to write a test they should immediately contact their professor or program Chair for
advice. In exceptional and well documented circumstances (e.g. unforeseen family problems, serious
illness, or death of a close family member), students may be able to write a make-up test.

All submitted work may be reviewed for authenticity and originality utilizing Turnitin®. Students who do not
wish to have their work submitted to Turnitin® must, by the end of the second week of class,
communicate this in writing to the instructor and make mutually agreeable alternate arrangements.

When writing tests, students must be able to produce official College photo identification or they may be
refused the right to take the test or test results will be void.

Student Accommodation
The Centre for Accessible Learning and Counselling Services (CALCS) (http://centennialcollege.ca/calcs)
provides programs and services which empower students in meeting their wellness goals,
accommodation and disability-related needs. Our team of professional psychotherapists, social workers,
educators, and staff offer brief, solution-focused psychotherapy, accommodation planning, health and
wellness education, group counselling, pscyho-educational workshops, adaptive technology, and peer
support. Walk in for your first intake session at one of our service locations (Ashtonbee Room L1-04,
Morningside Room 190, Progress Room C1-03, The Story Arts Centre Room 285, Downsview Room 105)
or contact us at calcs@centennialcollege.ca, 416-289-5000 ext. 3850 to learn more about accessing
CALCS services.

Use of Dictionaries
• Any dictionary (hard copy or electronic) may be used in regular class work.
• English-Additional Language (e.g. English-Chinese) or Additional Language-English (e.g. Russian-
English) dictionaries may be used in regular class work.

Program or School Policies

N/A

Course Policies
Students in the Graphic Design Media program will be put on academic probation for the following
reasons; Violation of the College plagiarism policy, failing one or more program core courses, failing two
or more other course. Refer to Academic Honesty and Plagiarism Policy number AC 101 07. Any of these

THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 4

GMD 202 CENTENNIAL COLLEGE Publication Design

violations result in the student being placed on academic probation for the following semester. The
students must pass all courses that semester to be eligible to move on to the next semester, at which
point he or she will be no longer on academic probation.

If the student does fail a course, he or she will be advised to withdraw from the program. This decision is
made at the discretion of the program coordinator.

Letters and contracts will be sent to each student who will be placed on academic probation as soon as
the evaluation is completed. The students will be asked to sign one copy of the contract and return it to
the Graphic Design Media Program. The student will meet the program advisor several times during the
following semester to describe his or her progress and receive academic guidance and support. Students
in the Graphic Design Media program must complete all core courses except one to be able to register for
Field Placement.

Turnitin®
Students agree that by taking this course, all submitted assignments may be subject to submission to
Turnitin® for the purpose of verifying proper documentation of sources and borrowed material. The
instructor will provide you with further details on the use of Turnitin® within this course. Note that student
work submitted to Turnitin® may become part of the Turnitin® database. Students who do not wish to
have their work submitted to Turnitin® must, by the end of the second week of class, communicate this in
writing to the instructor and make mutually agreeable alternate arrangements.

Originality and Integrity

– all creative work assigned must be original to the course. No work can be re-purposed or recycled for
submission in this course unless discussed and agreed upon in advance with the professor
– all creative work containing content gathered through research, fieldwork (image or footage collection)
or factual interview must be original to this course and its originality traceable to this semester or a
verifiable source. Material must not be recycled or fabricated in any way.

College Policies
Students should familiarize themselves with all College Policies that cover academic matters and student
conduct.

All students and employees have the right to study and work in an environment that is free from
discrimination and harassment and promotes respect and equity. Centennial policies ensure all incidents
of harassment, discrimination, bullying and violence will be addressed and responded to accordingly.

Academic honesty is integral to the learning process and a necessary ingredient of academic integrity.
Academic dishonesty includes cheating, plagiarism, and impersonation. All of these occur when the work
of others is presented by a student as their own and/or without citing sources of information. Breaches of
academic honesty may result in a failing grade on the assignment/course, suspension or expulsion from
the college.

For more information on these and other policies, please visit www.centennialcollege.ca/about-
centennial/college-overview/college-policies.

THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 5

GMD 202 CENTENNIAL COLLEGE Publication Design

Students enrolled in a joint or collaborative program are subject to the partner institution's academic
policies.

PLAR Process
This course is eligible for Prior Learning Assessment and Recognition (PLAR). PLAR is a process by
which course credit may be granted for past learning acquired through work or other life experiences. The
PLAR process involves completing an assessment (portfolio, test, assignment, etc.) that reliably
demonstrates achievement of the course learning outcomes. Contact the academic school to obtain
information on the PLAR process and the required assessment.

This course outline and its associated weekly topical(s) may not be reproduced, in whole or in
part, without the prior permission of Centennial College.

THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 6

GMD 202 CENTENNIAL COLLEGE Publication Design

Semester: Fall 2019 Professor Name: Lisa Rebnord

Section Code: 301 Contact Information: lrebnord@centennialcollege.ca
Meeting Time & Location: Wednesday, 3:30 - 6:20
Rm 189

Topical Outline (subject to change):

Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Evaluation Evaluation
Strategies Name Date
1 Indesign review Various online Ongoing: Encourage students to collect Presentation A1 Fact Sheet Due Week
resources publications that fulfill their mandate well and Discussion 2
those that perform poorly. Discussion groups InDesign excercise
will be held on a regular basis on their
collection of materials

Determining your design strategy based on

client needs - function, audience, budget

Understand the roles and responsibilities of

designers in today’s world

Design two pages utilizing grid template and

style sheets
2 The creative thinking Handouts Acknowledge the importance of the strategic Presentation Fact sheets Due Week
process creative process in design Discussion due 5

A2 Newsletter
3 Designing for your Assigned reading Conceptualizing appropriately for your given Newsletter - work Newsletter
audience audience session roughs due

Selection of fonts, logo design, wordmarks,

images and infographics
4 InDesign for digital Handouts Adding interactivity to pdfs In-class exercise Newsletter
use Critique comps due

Production protocol
5 Effective Handouts Defend your design strategy and final result In-class exercise Newsletters Due Week
presentation Critique due 9

A3 Book
Prototype
Design

THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 7

GMD 202 CENTENNIAL COLLEGE Publication Design

Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Evaluation Evaluation

Strategies Name Date
6 Relating and Handouts Applying knowledge of social and cultural Presentation Book roughs
delivering to the Assigned reading context as applied to book design Discussion due
client/audience In-class exercise

Indesign skills
7 Design for non- Handouts Developing effective solutions to page design Group discussion Book
fiction vs fiction book and layout prototype
titles comps due
Adding interactivity to pdfs
Indesign skills
8 Refining your ideas n/a Defend your design strategy Critique Book critique
Work session
9 Effective n/a Defend your design strategy and final result Critique Book
presentation Prototype due
10 Effective catalogue Handout Determining your design strategy based on Presentation Quiz Due Week
design client needs - function, audience Demonstration 14
A4 Catalogue
design
11 Researching project Handouts Developing effective solutions to page design Presentation Catalogue
needs and and layout Group discussion roughs due
formalizing the final
product
12 Project organization n/a File management in complex projects In-class exercise Catalogue
Work session comps due
Indesign skills
13 Indesign and Handouts Create an interactive form with Indesign and Presentation Catalogue
Acrobat skills Acrobat Demonstration critique
in-class exercise
Critique
14 Effective n/a Defend your design strategy and final result Critique Catalogues
presentation due

THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 8