Creative Brief

Introduction: A brand is a perception, it's what people think and feel about your business.
If successfully implemented, the words you type are your brand; my role is to translate these
words into visuals that will contribute to the experience you want to create. To help me
develop the brand you envision thoroughly answer all the questions. Don’t worry about
giving a fancy answer, just keep it clear & simple.

1) Please mention the list of Product(s) you sell? Also mention the key products.
Mining Bucket – Shovel, Excavator and Loader up to 12 CuM
Side Dump Bucket – Loader for Tunnel Work
Rock Grab – Rocks up to 8 ton
Long Reach – Boom and Arm
Hi-Temperature Bucket – for slag handling in steel plants
Perforated Bucket
Trapezoidal Bucket
Hardox Bucket – For high abrasive work conditions

2) How do you make your product? Technology or unique method

Buckets are 100% made in our unit based in Visakhapatnam. Special care
in taken in raw material procurement to ensure high quality. Steel grades
for each part of the product is decided based on the specific work
conditions elasticity and abrasive protection required.

Welding processes developed and maintained over the years have

ensured reduced failures in heavy work conditions.

3) What are the main pain points alleviated or benefits that come from using your
product/service (the benefits can be emotional or practical) to your end customer?
Due to proper steel selection for each part and proper welding processes,
premature failures are prevented. Proper selection of wear parts ensure
longer life of buckets.
Reduced downtime of machine and lower maintenance cost

4) What is your vision (the vision focuses on the future; what do you hope to become in the
future? what does success look like? e.g: to create the most compelling car company of the
21st century)?
We want to be leader in supply of high-quality mining buckets with
improved productivity Made in India and shipped across the globe. We
look ahead to work together with OEMs to develop innovative products to
help ease work and improve machine utilization.

5) What is your company’s mission statement (the mission focuses on the present; what do
you do today and how do you do it to achieve your long-term vision and aspirations? e.g: to
create and promote great-tasting, healthy, organic beverages)?
Products that perform in adverse conditions and meet the specific needs
of each customer.

6) What is your unique selling point (what distinguishes you from your competitors)?
Customer satisfaction on the quality of products supplied to existing
customers.

7) What are your corporate values (what principles guide your business decisions and
behavior, e.g: honesty, innovation, authenticity, understanding...)?

High Quality raw material and consumables, provide proper information

to customers and understand challenges faced by customer to develop
better products.

8) How would you best describe your target audience (try to describe the typical customer of
your business in terms of Age, Gender, lifestyle, income, interests...)?

Mining Contractors, OEMs, PSUs

9) Who are your main competitors?

Bhilai Engineering, Garg Engineers (Sokhi Engineering), BSES India Pvt.
Ltd., Unique Perfect Buckets.

We would like to grow to the level of Austin Buckets (Australia), Bradken

(Australia), Professional Buckets (Russia), VR Steel (South Africa)
10) What should be the tone/look and feel of the logo (this question is so important as it reflects
the personality of your brand, e.g: dynamic, organic, Playful, luxurious, professional, feminine,
modern...)?
We need a logo that is easy to cut in steel and weld on products. Would
be helpful if the customer can do a google search of the logo and it
would lead to us.

11) What are the applications of the logo (where the logo will be used, e.g: on merchandise,
embroidered, online...)?
Logo will be welded on all the products.

12 ) Are there any examples you can provide of logos you think might match your expectations or
be a good fit style-wise for your business (note: try to be objective, a logo that you like might be
inappropriate for your business or audience)?
Nothing specific.

13)Please type the full company name as you like to display it on your logo
VEE

14)is there a tagline or any other information that needs to be included in the logo?
Tagline required.

15)Is there a meaning or a story behind the name of your business?

The name was coined after our founder. Mr. Varghese.

16)Feel free to add any additional information or notes you think might be helpful.