ROI

Home City Influencer Marketing Cost Profit ROI on Purchases

Los Angeles 1 $2,000,000
Chicago 2 $1,000,000
New York 3 $1,000,000
San Francisco 4 $1,000,000
Los Angeles 5 $1,000,000
New York 6 $2,000,000
New York 7 $1,000,000
Miami 8 $1,000,000
Orlando 9 $1,000,000
New York 10 $1,000,000
Los Angeles 11 $1,000,000
Sacramento 12 $1,000,000
Park City 13 $1,000,000
Miami 14 $1,000,000
New York 15 $2,000,000
Baltimore 16 $1,000,000
Los Angeles 17 $1,000,000
New York 18 $1,000,000
New York 19 $1,000,000
San Francisco 20 $1,000,000
Average $1,150,000
Min $1,000,000
Max $2,000,000

Conversion Rates
Home City Influencer Marketing Cost TikTok Facebook
Los Angeles 1 $1,000,000
Chicago 2 $1,000,000
New York 3 $1,000,000
San Francisco 4 $1,000,000
Los Angeles 5 $1,000,000
New York 6 $1,000,000
New York 7 $1,000,000
Miami 8 $1,000,000
Orlando 9 $1,000,000
New York 10 $1,000,000
Los Angeles 11 $1,000,000
Sacramento 12 $1,000,000
Park City 13 $1,000,000
Miami 14 $1,000,000
New York 15 $1,000,000
Baltimore 16 $1,000,000
Los Angeles 17 $1,000,000
New York 18 $1,000,000
New York 19 $1,000,000
San Francisco 20 $1,000,000
Average $1,000,000
Min $1,000,000
Max $1,000,000

CAC
Home City Influencer Marketing Cost TikTok Facebook
Los Angeles 1 $1,000,000
Chicago 2 $1,000,000
New York 3 $1,000,000
San Francisco 4 $1,000,000
Los Angeles 5 $1,000,000
New York 6 $1,000,000
New York 7 $1,000,000
Miami 8 $1,000,000
Orlando 9 $1,000,000
New York 10 $1,000,000
Los Angeles 11 $1,000,000
Sacramento 12 $1,000,000
Park City 13 $1,000,000
Miami 14 $1,000,000
New York 15 $1,000,000
Baltimore 16 $1,000,000
Los Angeles 17 $1,000,000
New York 18 $1,000,000
New York 19 $1,000,000
San Francisco 20 $1,000,000
Average $1,000,000
Min $1,000,000
Max $1,000,000
 # of Referrals by Channel
TikTok Facebook Instagram Twitter YouTube
4914 10032 20079 2671 1870
156 2345 4691 5500 26217
25800 3010 118 16400 233372
8256 64 191 609 1236
1256 829 829 2965 3558
1006 92 184 2200 115060
19846 172 40 8125 221000
3010 672 67 1057 4863
1911 229 46 7622 9375
3468 53 53 1027 4725
2150 37 111 1950 27690
1032 15 2 2225 5258
4035 1429 1714 12900 7740
1720 6 12 3308 17203
774 2 2 2516 35803
297 1778 1 2933 5950
453 0 0 23342 35480
60000 0 0 44450 58118
358 0 0 17333 117867
42 9333 0 687 1805

Instagram Twitter YouTube Blog Average

Instagram Twitter YouTube Blog Average
 # of Conversions by Channel (Number of Purchases)
Blog TikTok Facebook Instagram Twitter YouTube Blog
0 344 7223 7229 187 112 0
0 34 516 516 605 3146 0
5491 516 60 60 328 4667 2800
19280 413 34 34 329 667 3470
50634 289 191 191 682 818 11646
46681 888 18 18 440 2301 4668
61200 1548 10 10 975 13260 15912
2543 241 54 54 148 389 2035
25501 172 21 21 686 844 11475
12421 1144 18 18 339 1559 4099
102176 129 2 2 117 1661 2044
4031 83 1 1 178 473 2177
10723 484 86 86 516 310 4396
91473 206 1 1 397 2064 5488
21482 194 0 0 629 8951 5370
11603 27 160 0 264 536 2785
39859 17 0 0 887 1064 15146
60850 1200 0 0 889 4649 9432
31824 11 0 0 520 7072 8486
12272 6 1400 0 103 271 1416
 Total Customer Spend
TikTok Facebook Instagram Twitter YouTube Blog
$26,556.80 $397,265.00 $7,079,373.00 $16,643.00 $12,342.00 $0.00
$2,655.68 $39,835.20 $39,835.20 $46,706.00 $242,871.20 $0.00
$39,835.20 $4,647.44 $4,647.44 $25,321.60 $360,326.37 $216,195.82
$31,868.16 $2,655.68 $2,655.68 $25,398.80 $51,523.28 $267,921.06
$22,307.71 $14,725.47 $14,725.47 $52,650.40 $63,180.48 $899,058.23
$11,153,624.40 $1,422.69 $1,422.69 $33,968.00 $177,652.64 $360,381.07
$119,505.60 $796.70 $796.70 $75,270.00 $1,023,672.00 $1,228,406.40
$18,589.76 $4,153.02 $4,153.02 $11,425.60 $30,033.01 $157,072.62
$13,278.40 $1,593.41 $1,593.41 $52,959.20 $65,139.82 $885,901.50
$88,352.83 $1,358.02 $1,358.02 $26,170.80 $120,385.68 $316,442.36
$9,958.80 $172.13 $172.13 $9,032.40 $128,260.08 $157,759.90
$6,373.63 $102.14 $102.14 $13,741.60 $36,533.03 $168,051.92
$37,377.15 $6,617.14 $6,617.14 $39,835.20 $23,901.12 $339,395.90
$15,934.08 $55.33 $55.33 $30,648.40 $159,371.68 $423,700.99
$14,938.20 $30.64 $30.64 $48,558.80 $690,991.72 $414,595.03
$2,065.53 $12,352.00 $15.62 $20,380.80 $41,343.91 $214,988.32
$1,327.84 $0.00 $0.00 $68,476.40 $82,171.68 $1,169,303.01
$92,640.00 $0.00 $0.00 $68,630.80 $358,939.08 $728,133.57
$829.90 $0.00 $0.00 $40,144.00 $545,958.40 $655,150.08
$490.28 $108,080.00 $0.00 $7,951.60 $20,901.35 $109,314.05
 New Memberships
TikTok Facebook Instagram Twitter YouTube Blog
15 97 160 70 154 34
56 83 3 190 49 67
33 187 104 28 47 37
4 173 188 9 164 182
2 2 88 48 86 1
100 196 78 78 134 188
130 19 120 117 171 160
37 149 112 119 25 41
107 45 84 162 108 190
32 146 73 180 152 193
147 98 166 19 161 200
170 60 172 159 198 12
96 65 47 106 123 49
165 112 99 6 48 163
127 171 122 63 113 25
14 47 102 4 132 197
27 183 93 120 109 138
0 16 196 91 114 0
119 141 86 139 12 189
95 87 43 113 92 59
 ROI
Home City Influencer Marketing Cost Profit
Los Angeles 1 $2,000,000 $7,532,180
Chicago 2 $1,000,000 $371,903
New York 3 $1,000,000 $650,974
San Francisco 4 $1,000,000 $382,023
Los Angeles 5 $1,000,000 $1,066,648
New York 6 $2,000,000 $11,728,471
New York 7 $1,000,000 $2,448,447
Miami 8 $1,000,000 $225,427
Orlando 9 $1,000,000 $1,020,466
New York 10 $1,000,000 $554,068
Los Angeles 11 $1,000,000 $305,355
Sacramento 12 $1,000,000 $224,904
Park City 13 $1,000,000 $453,744
Miami 14 $1,000,000 $629,766
New York 15 $2,000,000 $1,169,145
Baltimore 16 $1,000,000 $291,146
Los Angeles 17 $1,000,000 $1,321,279
New York 18 $1,000,000 $1,248,343
New York 19 $1,000,000 $1,242,082
San Francisco 20 $1,000,000 $246,737
Average $1,150,000 $1,655,655
Min $1,000,000 $224,904
Max $2,000,000 $11,728,471

Conversion Rates
Home City Influencer Marketing Cost TikTok
Los Angeles 1 $1,000,000 7%
Chicago 2 $1,000,000 22%
New York 3 $1,000,000 2%
San Francisco 4 $1,000,000 5%
Los Angeles 5 $1,000,000 23%
New York 6 $1,000,000 88%
New York 7 $1,000,000 8%
Miami 8 $1,000,000 8%
Orlando 9 $1,000,000 9%
New York 10 $1,000,000 33%
Los Angeles 11 $1,000,000 6%
Sacramento 12 $1,000,000 8%
Park City 13 $1,000,000 12%
Miami 14 $1,000,000 12%
New York 15 $1,000,000 25%
Baltimore 16 $1,000,000 9%
Los Angeles 17 $1,000,000 4%
New York 18 $1,000,000 2%
New York 19 $1,000,000 3%
San Francisco 20 $1,000,000 15%
Average $1,000,000 15%
Min $1,000,000 2%
Max $1,000,000 88%

CAC
Home City Influencer Marketing Cost TikTok
Los Angeles 1 $1,000,000 $0.01
Chicago 2 $1,000,000 $0.00
New York 3 $1,000,000 $0.01
San Francisco 4 $1,000,000 $0.00
Los Angeles 5 $1,000,000 $0.01
New York 6 $1,000,000 $0.00
New York 7 $1,000,000 $0.03
Miami 8 $1,000,000 $0.00
Orlando 9 $1,000,000 $0.01
New York 10 $1,000,000 $0.01
Los Angeles 11 $1,000,000 $0.00
Sacramento 12 $1,000,000 $0.00
Park City 13 $1,000,000 $0.01
Miami 14 $1,000,000 $0.01
New York 15 $1,000,000 $0.01
Baltimore 16 $1,000,000 $0.00
Los Angeles 17 $1,000,000 $0.02
New York 18 $1,000,000 $0.02
New York 19 $1,000,000 $0.02
San Francisco 20 $1,000,000 $0.00
Average $1,000,000 $0.01
Min $1,000,000 $0.00
Max $1,000,000 $0.03
 # of Referrals by Channel
ROI on Purchases TikTok Facebook Instagram Twitter
277% 4914 10032 20079 2671
-63% 156 2345 4691 5500
-35% 25800 3010 118 16400
-62% 8256 64 191 609
7% 1256 829 829 2965
486% 1006 92 184 2200
145% 19846 172 40 8125
-77% 3010 672 67 1057
2% 1911 229 46 7622
-45% 3468 53 53 1027
-69% 2150 37 111 1950
-78% 1032 15 2 2225
-55% 4035 1429 1714 12900
-37% 1720 6 12 3308
-42% 774 2 2 2516
-71% 297 1778 1 2933
32% 453 0 0 23342
25% 60000 0 0 44450
24% 358 0 0 17333
-75% 42 9333 0 687
14% 7024 1505 1407 7991
-78% 42 0 0 609
486% 60000 9333 4691 44450

rsion Rates
Facebook Instagram Twitter YouTube Blog
72% 36% 7% 6% 0%
22% 11% 11% 12% 0%
2% 51% 2% 2% 51%
54% 18% 54% 54% 18%
23% 23% 23% 23% 23%
20% 10% 20% 2% 10%
6% 26% 12% 6% 26%
8% 80% 14% 8% 80%
9% 45% 9% 9% 45%
33% 33% 33% 33% 33%
6% 2% 6% 6% 2%
9% 54% 8% 9% 54%
6% 5% 4% 4% 41%
12% 6% 12% 12% 6%
25% 25% 25% 25% 25%
 9% 24% 9% 9% 24%
0% 0% 4% 3% 38%
0% 0% 2% 8% 16%
0% 0% 3% 6% 27%
15% 0% 15% 15% 12%
17% 22% 14% 13% 26%
0% 0% 2% 2% 0%
72% 80% 54% 54% 80%

Facebook Instagram Twitter YouTube Blog

$0.02 $0.22 $3.75 $3.76 $3.77
$0.01 $0.05 $0.09 $0.13 $0.37
$0.05 $0.05 $0.06 $0.08 $0.44
$0.04 $0.04 $0.04 $0.07 $0.12
$0.04 $0.05 $0.06 $0.12 $0.18
$5.58 $5.58 $5.58 $5.60 $5.69
$0.15 $0.15 $0.15 $0.23 $1.24
$0.02 $0.03 $0.03 $0.04 $0.07
$0.03 $0.03 $0.03 $0.08 $0.15
$0.09 $0.10 $0.10 $0.12 $0.24
$0.01 $0.01 $0.01 $0.02 $0.15
$0.01 $0.01 $0.01 $0.02 $0.06
$0.04 $0.05 $0.06 $0.10 $0.12
$0.02 $0.02 $0.02 $0.05 $0.21
$0.01 $0.01 $0.01 $0.04 $0.38
$0.01 $0.02 $0.02 $0.04 $0.08
$0.02 $0.02 $0.02 $0.09 $0.17
$0.11 $0.11 $0.11 $0.18 $0.53
$0.02 $0.02 $0.02 $0.06 $0.60
$0.00 $0.11 $0.11 $0.12 $0.14
$0.31 $0.33 $0.51 $0.55 $0.73
$0.00 $0.01 $0.01 $0.02 $0.06
$5.58 $5.58 $5.58 $5.60 $5.69
 # of Conversions by Channel (Number of Purchases)
YouTube Blog TikTok Facebook Instagram Twitter
1870 0 344 7223 7229 187
26217 0 34 516 516 605
233372 5491 516 60 60 328
1236 19280 413 34 34 329
3558 50634 289 191 191 682
115060 46681 888 18 18 440
221000 61200 1548 10 10 975
4863 2543 241 54 54 148
9375 25501 172 21 21 686
4725 12421 1144 18 18 339
27690 102176 129 2 2 117
5258 4031 83 1 1 178
7740 10723 484 86 86 516
17203 91473 206 1 1 397
35803 21482 194 0 0 629
5950 11603 27 160 0 264
35480 39859 17 0 0 887
58118 60850 1200 0 0 889
117867 31824 11 0 0 520
1805 12272 6 1400 0 103
46710 30502 397 490 412 461
1236 0 6 0 0 103
233372 102176 1548 1400 516 975

Average
21%
13%
18%
34%
23%
25%
14%
33%
21%
33%
5%
24%
12%
10%
25%
 14%
8%
5%
6%
12%

Average
$1.92
$0.11
$0.11
$0.05
$0.08
$4.67
$0.32
$0.03
$0.05
$0.11
$0.04
$0.02
$0.06
$0.06
$0.08
$0.03
$0.05
$0.17
$0.12
$0.08
Number of Purchases) Total Customer Spend
YouTube Blog TikTok Facebook Instagram Twitter
112 0 $26,556.80 $397,265.00 $7,079,373.00 $16,643.00
3146 0 $2,655.68 $39,835.20 $39,835.20 $46,706.00
4667 2800 $39,835.20 $4,647.44 $4,647.44 $25,321.60
667 3470 $31,868.16 $2,655.68 $2,655.68 $25,398.80
818 11646 $22,307.71 $14,725.47 $14,725.47 $52,650.40
2301 4668 $11,153,624.40 $1,422.69 $1,422.69 $33,968.00
13260 15912 $119,505.60 $796.70 $796.70 $75,270.00
389 2035 $18,589.76 $4,153.02 $4,153.02 $11,425.60
844 11475 $13,278.40 $1,593.41 $1,593.41 $52,959.20
1559 4099 $88,352.83 $1,358.02 $1,358.02 $26,170.80
1661 2044 $9,958.80 $172.13 $172.13 $9,032.40
473 2177 $6,373.63 $102.14 $102.14 $13,741.60
310 4396 $37,377.15 $6,617.14 $6,617.14 $39,835.20
2064 5488 $15,934.08 $55.33 $55.33 $30,648.40
8951 5370 $14,938.20 $30.64 $30.64 $48,558.80
536 2785 $2,065.53 $12,352.00 $15.62 $20,380.80
1064 15146 $1,327.84 $0.00 $0.00 $68,476.40
4649 9432 $92,640.00 $0.00 $0.00 $68,630.80
7072 8486 $829.90 $0.00 $0.00 $40,144.00
271 1416 $490.28 $108,080.00 $0.00 $7,951.60
2741 $5,642 $584,925 $29,793 $357,878 $35,696
271 $0 $490 $0 $0 $7,952
13260 $15,912 $11,153,624 $108,080 $39,835 $75,270
 New Memberships
YouTube Blog TikTok Facebook Instagram Twitter
$12,342.00 $0.00 15 97 160 70
$242,871.20 $0.00 56 83 3 190
$360,326.37 $216,195.82 33 187 104 28
$51,523.28 $267,921.06 4 173 188 9
$63,180.48 $899,058.23 2 2 88 48
$177,652.64 $360,381.07 100 196 78 78
$1,023,672.00 $1,228,406.40 130 19 120 117
$30,033.01 $157,072.62 37 149 112 119
$65,139.82 $885,901.50 107 45 84 162
$120,385.68 $316,442.36 32 146 73 180
$128,260.08 $157,759.90 147 98 166 19
$36,533.03 $168,051.92 170 60 172 159
$23,901.12 $339,395.90 96 65 47 106
$159,371.68 $423,700.99 165 112 99 6
$690,991.72 $414,595.03 127 171 122 63
$41,343.91 $214,988.32 14 47 102 4
$82,171.68 $1,169,303.01 27 183 93 120
$358,939.08 $728,133.57 0 16 196 91
$545,958.40 $655,150.08 119 141 86 139
$20,901.35 $109,314.05 95 87 43 113
$211,775 $435,589 74 104 107 91
$20,901 $0 0 2 3 4
$1,023,672 $1,228,406 170 196 196 190
YouTube Blog
154 34
49 67
47 37
164 182
86 1
134 188
171 160
25 41
108 190
152 193
161 200
198 12
123 49
48 163
113 25
132 197
109 138
114 0
12 189
92 59
110 106
12 0
198 200