SONERI BANK LTD

INTERNSHIP REPORT
MATHLESH KUMAR
20201-27420

NAME: Mathlesh Kumar

ID: 20201-27420
PROGRAM: BBA (HONS)
SEMESTER: SIXTH
ORGANIZATION: Soneri Bank Ltd
DEPARTMENT OF INTERNSHIP: Marketing
DURATION: Six Weeks
REPORT BASED ON: Option 1
DUE DATE OF REPORT: 29th August 2023
REPORT SUBMITTED ON: 22nd August 2023

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TABLE OF CONTENTS:

Contents
Acknowledgement................................................................................................... 3
Mission..................................................................................................................... 4
Vision........................................................................................................................4
About the Company.................................................................................................4
INTERNSHIP DETAILS................................................................................................5
DEPARTMENT FUNCTIONS.......................................................................................6
MY TASKS IN THE DEPARTMENT..............................................................................7
RELEVANT COURSES LEARNED AT IOBM................................................................. 8
RECOMMENDATIONS...............................................................................................9
CONCLUSION............................................................................................................ 9

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 Acknowledgement
"First I would like to thank Mr. Hishmat Rai, Branch Manager Of Soneri
Bank, Mithi for giving me the opportunity to do an internship within the
organization. I also would like all the people that worked along with me
with their patience and openness they created an enjoyable working
environment. It is indeed with a great sense of pleasure and immense
sense of gratitude that I acknowledge the help of these individuals."

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 Mission
We Provide Innovative and Efficient Financial Solutions to our Customers.

Vision
To better serve customers to help them and the society grow.

About the Company

Soneri Bank Limited was formally incorporated on September 28, 1991. The first
Branch commenced operations in Lahore on April 16, 1992, followed by the
launch of Karachi's first Branch on May 09, 1992. The bank currently operates
350+ branches, spread all over Pakistan including the Northern Areas of the
country.

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 INTERNSHIP DETAILS

DEPARTMENT: Marketing
SUPERVISOR NAME: Hishmat Rai
DESIGNATION: Branch Manager
DURATION: 6 weeks

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 DEPARTMENT FUNCTIONS
● Advertising and promotion of different campigns
● To achieve favorable public perception and media coverage, managing
relationships with stakeholders, influencers, and the media is necessary.
● Collaboration with different companies for ads.
● The marketing division works to improve the working and learning
environment for its workers. The stakeholders are often informed on the
company's brand image, including how the business is faring, its growth
rate, and its potential for improvement. To enhance the working conditions
for Soneri bank workers, the department organizes a variety of internal
events and training sessions. Eid celebrations, International Women's Day
events, Independence Day events, calcium awareness sessions, staff
professional development sessions, Bastille Day celebrations, World Cancer
Day celebrations, etc. are just a few of the many activities. The department
makes sure that workers have the chance to develop professionally while
also feeling a sense of belonging to the organization. The department
provides an equal balance of social and professional life, in accordance
with.
● Managing one's online presence, which includes online advertising, social
media participation, search engine optimization, and website optimization.

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 MY TASKS IN THE DEPARTMENT
● Developing and updating the content of News and Media.
● Social media management.
● Coordinate with media agencies.
● Design a campaign strategy for ad.
● Email marketing of different discount offers.
● Customer feedback analysis.

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 RELEVANT COURSES LEARNED AT IOBM

Organizational Behavior:
This course assisted me in better comprehending the environment, organizational
structure, and operational procedures of several departments. This course has
deepened my understanding of organizational value and firm equity.
Marketing Management:
This course was useful to me since it showed me how marketing management is
carried out both internally and with clients, as well as how to portray a favorable
picture of the business. Press releases, marketing initiatives, social events, and
business gatherings are handled by the department where I worked.
Brand Management:
I learned a lot from this course about how to bring fresh ideas, designs, and
updates to websites through news clippings. My ideas about the nature of
business operations and brand architecture are now more solid thanks to this
course.

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 RECOMMENDATIONS
The overall experience I had at Soneri Bank was excellent, and I learned a lot
about how business work is truly done there. I would advise Soneri Bank to
continue to get better. The internship program should support interns by offering
a generous stipend because doing so can increase their enthusiasm in their work,
according to the first criterion. For the training and development of employees
and interns, more workshops, sessions, and seminars should be held so they can
keep up with emerging technology. To reduce the amount of files and paper work,
they must have some sort of online facility for storing records and other firm data.

CONCLUSION
My time spent interning at Soneri Bank was really enjoyable, and I gained a lot of
knowledge about corporate work, the environment and culture of the firm as a
whole, and the efficacy of the teamwork among the employees. Soneri Bank is the
ideal location for students who wish to obtain practical experience and corporate
sector experience, and it has a reputable company in the corporate sector.

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