Product/Service Description

Personal Events
 Family Reunion
 Gender Reveal
 Anniversary

SWOT Analysis
STRENGTH
 Good venue location.
 Well-knowledge staffs.
 Enthusiastic team.
 Strong relationship with supplies
WEAKNESS
 High-cost structure.
 Limited Awareness.
OPPORTUNITY
 Growing demand.
 Support from local authorities.
 Improve customer engagement.
 Expand target market.
THREATS
 High Competition.
 Negative Exposure.
 Rough Weather.

General Manager
 Design strategy and set goals for growth.
 Ensure employees work productively and develop professionally.
 Ensure staff follows health and safety regulations.
 Ensure employees are motivated and productive.
 Provide solutions to issues (e.g. profit decline, employee conflicts, loss of business to
competitors).

Secretary
 Acting as a receptionist and/or meeting and greeting clients.
 Organizing and servicing meetings (producing agendas and taking minutes).
 Arranging new meetings and appointments.
 Answering calls, taking messages and handling correspondence.
 Typing, preparing and collating reports.

Program Committee
 Monitoring the quality of implementation, the effectiveness of planned activities, and
timely reporting to various stakeholders.
 Identify and communicate all technical needs.
 Assist staff in the development and maintenance of a communication link with
referring agencies.
 The program committee is in charge of selecting the speakers for the program,
including people of color, dignitaries who will deliver awards, and special visitors.
 The member committee is in charge of keeping a database of special visitors and
sending confirmation letters to each segment of the program in accordance with its
format and timetable.
Logistics Committee

 In-charge of the physical supplies for the event, as well as the equipment needed to put
it on.
 Handling activities related to the accommodation and transport facilities.
 Ensure a smooth transition given that there will only be a narrow window of about a
week.
 Overseas purchases, payments, accounting.
 Responsible for the narrative and financial reporting.

Finance Committee

 Logging or processing bills or expenses.

 Provides financial analysis and oversight of the organizations budget.
 Maintain budgets and optimize expenses.
 Preparing and presenting accurate, timely and meaningful financial statements to the
board.
 Helping the boards to understand the organization’s finances.

Marketing Committee

 To create the vision for and oversee the agency's entire marketing strategy, as well as to
guarantee that the organization's complete marketing program is in sync with the
agency's strategic direction and needs.
 set the vision for and manage the overall marketing strategy of the agency.
 Ensure that the organization’s total marketing program with the strategic direction and
needs of the agency.
 Charged with focusing the organization and its board on marketing.
 Setting policies, priorities, and goals for marketing programs for current fiscal year.

Registration Committee

 Plans and runs registration procedures including handling of credit card fees, and
cancellation policy.
 Providing directions and information to the event attendees.
 Distribute and collect contact hour forms.
 Review all matters relating to applicants for registration and determine applicants’
eligibility for registration.
 Develop policies and requirements with respect to the registration of new,
renewing and reinstating registrants.

ACTION PLAN

 Organize supplies beforehand.

 Look for more sponsors.
 Prepare medical treatments.
 Provide back-up equipment.
 Create a list of all emergency contact numbers.
 Create awareness for action planning.