Facebook is one of the most used social media sites since its formation and because of this it grew to

become more than just a place to connect and has become a place for business operations for self-
promotion as a start-up business and for businesses to interact with their own customers and promote
their own products. Through a Facebook business page one can develop their brand identity and form a
better business character for your target audience, advertising can also be done through Facebook’s
very own ads.

Twitter was not as popular as Facebook when it was formed but it has grown since then, its short and
precise form in social media made it gain various audiences and it reached the 10 million mark for most
users faster than Facebook. In marketing the main factor contributing to its use in reaching more people
is that twitter has 13.5% of sharing in social media and this number grows every year meaning if you
want to promote a product or service via twitter it is most likely to go viral. This is possible since twitter
uses hashtags and the search function both of which boost the chances of target audiences seeing that
information.

Instagram is one of the common sites used in marketing seeing that people or a business interact
directly with their audiences and is notably one of the massive social media platforms at the moment,
but to effectively know how to use it as a marketing tool one needs to know the specific way to do it.
Like I twitter, it also has a thorough use of hashtags which are relevant both to your brand and your
audience and they should relate with the ongoing trending topics. Instagram story should also be used
frequently to connect with your audience and make them feel comfortable use it to strengthen your
brand, also you should share user generated content to continue engaging the audience with your
business.

Pinterest is not popular like the other social media sites but it is a unique way for building your business
and engages most of the users in the site, since it is fairly used the main way to reach your audience is
through vision by using either pictures or videos or both which will attract them. After that constantly
engage them by chatting or showing them how you make your product and even promotions or
discounts, finally you should constantly feature blogs in all your posts to bring audience to your website
directly.