Factors Affecting Students’ Revisit Intentions in Coffee Shops within the

Vicinity of UST

A Thesis
Presented to the
College of Tourism and Hospitality Management
University of Santo Tomas

In Partial Fulfillment of the

Requirements of the Degree
Bachelor of Science in Hospitality Management
Major in Hospitality Leadership

by
Norman Bonifacio M. Bordadora II
Justine Nicole D. Pili
Aira Nicole P. Pinuela
Aaron Tristan M. Santiago
Alex Louis R. Ticman

4HHL1

Mary Angel D. Elacion

Research Adviser or Co-author

April 2023

i
APPROVAL SHEET

ii
CERTIFICATE OF ORIGINALITY

iii
TURNITIN CERTIFICATE

iv
ENGLISH EDITING CERTIFICATE

v
 TABLE OF CONTENTS

Page

Cover Page ............................................................................................................................................. i

Approval Sheet ...................................................................................................................................... ii

Certificate of Originality ...................................................................................................................... iii

Turnitin Certificate .............................................................................................................................. iv

English Editing Certificate .................................................................................................................... v

Table of Contents ................................................................................................................................. vi

1. INTRODUCTION ............................................................................................................ 2

2. THEORETICAL BACKGROUND ................................................................................. 3

2.1. Theoretical Framework… .................................................................................3

2.2. Literature Review .............................................................................................. 4

2.3. The Hypothesized Model................................................................................. 12

3. METHOD ....................................................................................................................... 13

3.1 Subject ............................................................................................................ 13

3.2 Instruments .....................................................................................................13

3.3 Data Collection Procedures ............................................................................ 14

3.4 Data Analysis ................................................................................................ 14

3.5 Ethical Considerations ................................................................................... 15

4. RESULTS ..................................................................................................................... 16

4.1. Age of Respondents ...................................................................................... 16

4.2. Gender of Respondents.................................................................................. 16

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 4.3. School of the Respondents.............................................................................17

4.4. Year Level of Respondents ........................................................................... 18

4.5. Coffee or Beverage Quality .......................................................................... 19

4.6. Price ............................................................................................................. 20

4.7. Menu Options............................................................................................... 21

4.8. Service Quality............................................................................................. 22

4.9. Location ....................................................................................................... 23

4.10. Convenience ............................................................................................... 24

4.11. Atmosphere ............................................................................................... 25

4.12. Revisiting in Coffee Shops ........................................................................ 26

4.13. Comparison Across Age ............................................................................ 27

4.14. Comparison Across Gender ....................................................................... 28

4.15. Comparison Across Level.......................................................................... 29

4.16. Regression.................................................................................................30

5. DISCUSSION ............................................................................................................ 30

6. CONCLUSION ........................................................................................................... 35

7. RECOMMENDATION.............................................................................................. 36

ACKNOWEDMENT....................................................................................................... 37

REFERENCE ..................................................................................................................38

APPENDICES ................................................................................................................. 48

A. Communication Letters ....................................................................................... 48

B. Conforme Letter as Research Adviser and Co-author...................................... 51

vii
C. Face Validity Certification ................................................................................. 53

D. Research Instruments ......................................................................................... 54

E. Curriculum Vitae of the English Editor ........................................................... 66

F. Curriculum Vitae of the Research Adviser and Co-author .............................. 67

G. Curriculum Vitae of the Student Researchers................................................... 68

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