PROBLEM SOLUTION VALUE UNFAIR CUSTOMER SEGMENTS

PROPOSITION ADVANTAGE
❖ Part-time Jobs. ➢ Flexible Be your own boss
schedules. and generate money ✓ Designed for university
❖ mode of at your own pace • Get to your students and teachers to
➢ flexible pricing.
transportation. from a click of a location fast facilitate their mobility on
➢ travel routes button. with just one and off campus.
❖ driver and available at any call.
information. time. High-level
Concept
➢ choice of U-way is a way
❖ high prices for
vehicles to suit to move around Early Adopters
transportation your preference. the city paying
services. low prices and ✓ Personalized
➢ Reliable with the peace
transportation service
drivers/conscious of mind of
qualifications. arriving safely Channels
and on time to • Reference ✓ Private service
your
destination. and user
Key Metrics ratings
➢ Number of
trips.

➢ Number of
users.
Marketing costs.

technology infrastructure costs.

Cost Structure Revenue Streams ✓ Subscription
regulatory compliance costs. Income
maintenance and upgrade costs.

- Yaren De la Vega Paez