1.

Analyze its corporate social responsibility in terms of the three dimensions put forward by Porter and Kramer; In terms of a dimension put forward by Porter and Kramer, one of general social issues that Globe Telecom prioritized is nature preservation; an example is the Globe BridgeCom project with the Cordillera Conservation Trust (CCT) that encouraged mountain bikers to register and pledge at least PhP 1,000 to join a biking challenge in Baguio 1. Unless the Cordillera is bulldozed to make way for cellular towers of Globe, its not affected by the companys operations nor does its preservation bring about long-term competitiveness to the company but it does help enforce a positive image to customers. Other environmental projects cited by Globe in its 2008 sustainability report are green house gas accounting (reduction of energy used by the organization), lead-acid battery recycling, and sold waste management in Globes facilities. In terms of social dimensions of competitive context, an opportunity Globe has prioritized in its corporate social responsibility program is their entrepreneurship program for provincial settings; an example is the livelihood competition the company launched in Bulacan that awarded seed capital prizes to the best business proposals submitted2. The program aimed to partner Globe with the community in its development. Prizes for the competition included Globe Autoload Max starter packs which help the company penetrate the market of these small business starters. A value chain social impact of the operations of Globe can be less access to mobile communication services by the underprivileged. In light of the recent Sun Cellular-PLDT merger, Rep. Teddy Casio of Bayan Muna raised concerns over service pricing connivance between Smart and Globe now that they are the key players of the telecommunications market3. In its sustainability report however, Globe maintains access to communication is one of its great opportunities to contribute to society with its prepaid services for low income groups. 2. Is the company making a real difference to society? How? If not, how can it make a difference?
1

Daily Inquirer. (n.d.). Globe Cordillera Challenge on - The Philippine Star News Sports . hilippine News for the Filipino Global Community . Retrieved August 8, 2011, from http://www.philstar.com/sportsarticle.aspx?articleid=688335&publicationsubca
2

Globe Telecom encourages Bulacan youth to become micro-entrepreneurs. (n.d.).Globe Press Release. Retrieved August 8, 2011, from https://sites.google.com/site/globepressreleases/august2011/globetelecomencouragesbulacanyouthtobecomemicro-entrepreneurs
3

Manila Times. (n.d.). Telcos merger could affect text, call promos | Nation. The Manila Times | Trusted since 1898. Retrieved August 8, 2011, from http://www.manilatimes.net/index.php/news/nation/460-telcosmerger-could-affect-text-call-promos

Yes, Globe Telecom is making a real difference to society with its CSR program. A good example is the G-CASH program, it empowers the customers to send and receive money, buy prepaid load, pay bills, and do a lot of other money-related transactions, anytime, anywhere with just 1 text message from any Globe or TM cellphone. G-CASH makes money for Globe which charges P10 for every P1,000 or just 1%. G-CASH also allows customers especially those in far flung areas who cant afford to have a bank account to engage in banking and other consumer transactions. G-CASH was even cited as an exemplary strategic CSR practices alongside Philips Electronics, and Whole Foods, under the Strategic CSR Principle Develop New Markets. 4 3. How does the companys corporate social responsibility approach affect its competitiveness? Globes CSR approach is integrated and geared towards its business objectives i.e. transforming and enriching lives through communications, harnessing the power of information and communications technology to empower people CSR would give an edge against Globes competitors because its efforts and goodwill actions towards the development of the community will be incorporated in their brand. This gives consumers the mentality that if they buy the products and services of Globe, they likewise be a part of Globes objective of bridging the community.

Peter Heslin and Jenny Ochoa, Understanding and Developing Strategic Corporate Social Responsibility, http://pheslin.cox.smu.edu/documents/Understanding_and_Developing_Strategic_Corporate_ Social_Responsibility.pdf