BYJU’S Redefined Online
Learning, Paved Way For
Innovation in Ed-Tech Space
L
earning mathematics and science was
perhaps never so easy and a joyful
experience for students before the
arrival of the BYJU’S. Not only the
school children and the senior students
preparing for various competitive exams were
benefited by it, even the elders watched the
BYJU’S videos with so much curiosity and great
enthusiasm to understand the intricate
formulas and concepts of mathematics, and
dive deep in the fascinating world of science, to
be able to eventually guide their children. With
the increasing demand for the BYJU’S videos,
many teachers also began watching them,
initially out of curiosity to understand the
reasons behind their popularity only to end up
finding them useful. They learnt how learning
mathematics and science, often considered as
difficult and boring, could be a joyful
experience for every student in a class with the
help of technology and interesting methods of
teaching that catches their attention. This was
indeed a revolution in the education sector,
which Byju Raveendran brought to this country
with his innovative idea of an Ed-Tech
company.
Initially started as a test prep solution by
Raveendran and his team, BYJU’S is today
the biggest Ed-Tech company in India and a
leading market player, with the highest
market share in the growing Ed-Tech space
of the country. It has over 80 million
registered users and over 5.5 million annual
paid subscriptions.
Its flagship product, ‘BYJU’S - The
Learning App’, caters to students from grades
4 to 12. It also focuses on preparing them for
competitive exams like JEE, NEET and the
UPSC. The learning app has been designed
to adapt to every student’s pace, size and style
of learning. The BYJU’S’ primary focus has
been the K-12 segment.
In addition to the flagship product, BYJU’S
has also collaborated with Disney to create
an app for children in Lower KG to grade-3.
‘Disney BYJU’S Early Learn’ app has
personalised, interactive programs featuring
Disney’s timeless stories and characters. The
app also features a complete “phygital
learning” experience for kids.
Acquisition of Osmo, a Palo Alto-based
maker of educational games has allowed
BYJU’S to integrate hands-on practise and
real-time feedback with digitally enabled
worksheets into its app. The company also
acquired White Hat Jr in 2020, a Mumbai-
based programming start-up focused on
empowering children with coding skills.
Keeping up with its growth story and bet at
redefining online tuitions, the BYJU’S recently
launched ‘BYJU’S Classes’—a comprehensive
online tutoring program that aims at redefining
tuitions for school students. Given the growing
necessity of home-learning solutions, the brand
believes that students are currently missing a
sense of schedule to their learning as well as
personal mentoring and guidance. With its
new offering, students have access to some of
India’s best teachers, dedicated one-to-one
mentors and instant doubt resolution, all from
the comforts of their homes.
As part of its philanthropic efforts, the
BYJU’S launched the “Education for All”
Initiative in 2020 to help democratise
education in India. Under this initiative,
BYJU’S has pledged to impact the lives of 5
million students from underserved
communities by 2025. With this initiative, the
Ed-Tech giant brand aims to solve the problem
of accessibility to quality education for all
students. It has also launched the ‘BYJU’S Give’
initiative under the ‘Education for All’
initiative. Through the ‘Give’ initiative, the
company is encouraging people to donate
their old or unused smart devices, which will
be refurbished and powered with the ‘BYJU’S
contents for free’, and distributed to children
with no access to online education. The ‘Give’
initiative is focused on bringing equal and
quality learning for every child as well as
addressing the critical area of responsible
recycling of old tech.
Regional Expansion on BYJU’S’ Cards
The BYJU’S was started with an aim to
democratise quality education. The BYJU’S
app has students from more than 1700 cities
and over 65% of the students come from
outside the top 10 cities of India. The Ed-Tech
leader is continually working towards going
deeper into the regional market, beyond
metro and tier-one cities, with learning
programs in regional languages. Students in
classes 4-10 can now learn mathematics and
science on the BYJU’S app, in regional
languages such as Malayalam, Kannada,
Gujarati, Marathi, Telugu and Bengali.
Currently, the app has 30 percent of regional
users across 100 cities.