GROUP 4

BIDA SOLUSYON COVID-19

 BIDA SOLUSYON COVID-19

The COVID-19 pandemic, also known

as the coronavirus pandemic, is an
ongoing pandemic of coronavirus
disease 2019 (COVID-19) caused by
severe acute respiratory syndrome
coronavirus 2 (SARS-CoV-2). It was
first identified in December 2019 in
Wuhan, China.(Wikipedia, 2019). This
virus had caused lost of many lives,
lost of jobs and lost of resources of
the basic needs of the people.
Before losing everything Department
of Health (DOH) take action by
developing and implementing BIDA
Solusyon.
BIDA SOLUSYON COVID-19

BIDA Solusyon is a program that aims

to teach people what to do to prevent
COVID-19 from spreading and
encourage everyone to follow the rules.
It is expected that everyone will follow
the policy while we are in the midst of a
pandemic. The BIDA Solusyon program
reinforces the implementation of four
main ideas that will help us avoid this
pandemic.
The program encourages people
to #BIDASolusyon (Be The
Solution) by following 4 BIDA
behaviors:
B – BAWAL WALANG MASK (DON’T GO OUT WITHOUT A MASK)

I – I-SANITIZE ANG MGA KAMAY, IWAS HAWAK SA MGA BAGAY (SANITIZE YOUR HAND, AVOID TOUCHING THINGS)

D – DUMISTANSYA NG ISANG METRO (KEEP YOUR DISTANCE OF 1 METER)

A – ALAMIN ANG TOTOONG IMPORMASYON (KNOW THE RIGHT INFORMATION)

 PURPOSE
BIDA SOLUSYON COVID-19

THE PURPOSE OF THIS PROGRAM IS TO ENCOURAGE FILIPINOS TO “BE PART OF THE SOLUTION,
HUWAG ANG CONTRAVIDA”. THIS PROGRAMS GOALS ARE TO REACH EVERY FILIPINOS THEY WANT
THIS PROGRAM TO GROW AND EXPAND THROUGHOUT THE COUNTRY ORGANICALLY AND ENABLE
FILIPINOS THEY WANT TO BE AN ENGINE TO DRIVE SOCIAL DETERMINANTS OF HEALTH.
In achieving the 1.COLLABORATE WITH NATIONAL GOVERNMENT AGENCIES.
purpose in goal they 2.LINK WITH PRIVATE SECTOR STAKEHOLDERS.

have 4 objectives: 3.ENGAGE WITH CIVIL SOCIETY ORGANIZATIONS.

4.CONNECT WITH DEVELOPMENT PARTNERS.

BIDA SOLUSYON COVID-19

Activities Done by the
Program:

BIDA SOLUSYON COVID-19

1.CURRENT ENGAGEMENTS WITH NATIONAL GOVERNMENT AGENCIES

PCOO
LAUNCHING OF THE BIDA SOLUSYON DURING THE PRE-SONA EVENT
COORDINATION WITH OTHER NGAS’ COMMUNICATIONS DIVISIONS/UNITS
RELEASE OF TVC AND RC AT AVAILABLE PCOO’S CHANNELS
DOTR
RELEASE OF BIDA CAMPAIGN MATERIALS IN ALL TRANSPORT SECTOR STAKEHOLDERS (AIRPORTS, SEAPORTS, RAIL, AND ROAD)
DTI
COORDINATION WITH PRIVATE STAKEHOLDERS AND OTHER OWNERS FOR RELEASE OF BIDA CAMPAIGN MATERIALS.
MMDA
RELEASE OF BIDA CAMPAIGN VIDEOS IN LED BILLBOARDS
DILG
COORDINATION FOR POSSIBLE RELEASE TO LGUS FOR IMPLEMENTATION
Activities Done by the
Program:

BIDA SOLUSYON COVID-19

2.CURRENT ENGAGEMENTS WITH PRIVATE SECTOR STAKEHOLDERS P&G (PROCTER & GAMBLE)
PRODUCTION OF BIDA KITS (EST. 70,000 KITS) ○ PARTNERSHIP VIRTUAL LAUNCH WITH DOH
CREATION OF MASS EDUCATION VIDEOS AND OTHER ACTIVITIES

3.CURRENT ENGAGEMENTS WITH CIVIL SOCIETY ORGANIZATIONS

YOUTH FOR PEACE DEVELOPMENT AND MOVEMENT
RELEASE OF BIDA CAMPAIGN MATERIALS IN DIFFERENT CHAPTERS ACROSS THE COUNTRY.
REDSCOPE COMMUNICATIONS INC. RELEASE OF BIDA CAMPAIGN MATERIALS IN THEIR PROJECTS SUCH AS (COMMUNITY -
HOUSE TO HOUSE VISITATIONS, INCLUSION IN NEWSLETTERS, OFFICE CARAVANS, AND HOSPITAL VISITATIONS)
4. CURRENT ENGAGEMENTS WITH DEVELOPMENT PARTNERS
USAID
PRODUCTION OF BIDA CAMPAIGN MATERIALS (PRINT, RADIO COMMERCIAL, AND TELEVISION COMMERCIAL.
ASSIST IN THE OVERALL IMPLEMENTATION OF THE BIDA CAMPAIGN ○ PRODUCTION AND DISTRIBUTION OF BIDA KITS
Other Institutions that
helps this program:

BIDA SOLUSYON COVID-19

1. ABOITIZ 11. MEGA

2. ANGKAS 12. METRO PACIFIC INVESTMENTS CORPORATION
3. CDO 13. MCDONALD’S
4. DAMOSA LAND 14. NCCC
5. DDB 15. ORGANIQUE
6. FOODEE GLOBAL CONCEPTS 16. RS CONCEPTS
17. SHELL PHILIPPINES
7. FWD LIFE INSURANCE PHILIPPINES
18. SM
8. IPG
19. UNITED NEON
9. LCC 20. 7/11
10. MAX’S GROUP
Target Audience The
Lower “D” And “E”
Classes

BIDA SOLUSYON COVID-19

THEY ARE GRAVELY AFFECTED BY THE CQ AS MOST ARE DAILY WAGE EARNERS.
THEY DO NOT HAVE THE LUXURY TO WORK FROM HOME AS THEIR SOURCE OF INCOME REQUIRES THEM TO LEAVE
HOME.
THEY LIVE IN CRAMPED SPACES, TAKE PUBLIC TRANSPORTATION, GO TO PUBLIC MARKETS AND OTHER PUBLIC AREAS
WHERE PHYSICAL DISTANCING IS CLOSE TO IMPOSSIBLE.
THEY GET INFORMATION ON COVID-19, ITS DANGERS AND PRECAUTIONS VIA SOCIAL MEDIA AND COMMUNITY LEADERS.
 IMPACT

THIS PROGRAM HAS A GREATER IMPACT SINCE THE SENSE OF NATIONALISM AND THE TERM
“BAYANIHAN” HAVE BEEN AWAKENED WHEREIN EVERY PERSON CAN BE THE “BIDA” OR HERO ON THEIR
OWN BY FOLLOWING THE 4 BIDA BEHAVIORS AND WHERE IN THERE’S SO MANY AGENCIES AND
INSTITUTIONS THAT HELPS TOGETHER JUST TO SPREAD THIS PROGRAM TO REACH EVERY FILIPINOS.
 SUCCESFUL
IN THE END, THE DEPARTMENT OF HEALTH (DOH) PHILIPPINES EARNED THE SILVER AWARD FOR EXCELLENCE IN LAUNCH/RE-
LAUNCH MARKETING FOR ENCOURAGING MILLIONS OF FILIPINOS TO PLAY AN ACTIVE ROLE IN PROTECTING THEMSELVES AND THE
WHOLE COMMUNITY AGAINST COVID-19. “THE B.I.D.A SOLUSYON SA COVID-19 CAMPAIGN SUCCESSFULLY REACHED MILLIONS OF
HOUSEHOLDS ACROSS LUZON, VISAYAS, AND MINDANAO,” SAID BY DOCTOR BEVERLY HO, DIRECTOR, HEALTH PROMOTIONS
BUREAU AT THE DOH. THEREFORE, THIS PROGRAM

IS SUCCESSFUL SINCE THE RULES THAT HAVE BEEN IMPLEMENTED WERE FOLLOWED, THE CASES OF COVID-19 WERE REDUCED
AND LASTLY THIS PROGRAM COMPLETED THEIR GOALS
MEMBERS:
Ashlee Cerezo
Angel Macaalay
Elisa Boquiren
Ivan Pata
King Aboy
Mary Joy Mamaril
Melisa Cruz
Olsen Domantay
Shayrieka Palomino
Sunshine Mamaril
Ellyad Caranto