REFERENCES

5 Most 'Controversial' Filipino Commercials That Were Banned

https://www.clickinsights.asia/post/5-most-controversial-filipino-commercials-that-were-banned

12 Most Controversial Ads and What We Can Learn From Them

https://www.brid.tv/controversial-ads/

11 Controversial and Banned Filipino Advertisements

https://filipiknow.net/controversial-advertisements-in-the-philippines/
 VILLAVERDE, JONAS JR. D. ZGE 1105 – PS1A SCORE:

10/02/2023 ASSIGNMENT #1- Midterm Dr. Martin Romeo

1. Nice Day: Ellen Adarna Commercial

- It was a coffee brand advertisement from 2014.
This advertisement, which portrays Ellen Adarna
in sensual poses while promoting the brand, was
prohibited due to the ad being inappropriate for
children.

2. LBC Spelling Bee : Edu Manzano Commercial

- It was a courier company brand advertisement
from 2009. Manzano can be heard asking three
young children to spell the words "remittance,"
"affordable," and "instant," and then
congratulating them when they respond with
LBC instead of the right spelling. It is prohibited
because it encourages wrong spelling among the
students.
3. EQ diapers : Lapu-lapu Ad
- It was a diaper brand advertisement from 2013. It
was deemed inappropriate since the commercial
depicts Lapu-Lapu challenging Ferdinand
Magellan to a fight because he objected to the
diapers given to him by the latter. Members of
the National Historical Commission and residents
of Lapu-Lapu City slammed it for "mocking and
distorting" history.
4. Dove : Body wash..What is your skin color?
- It was a personal care product advertisement
from 2017. We see that a black woman takes off
her brown shirt and — voila! A white woman in
a light shirt is underneath and it is offensive
because of whitewashing.

5. Gillette's 'We believe: the best men can be' razors

commercial takes on toxic masculinity
- It was a personal care product company from
2019. Despite the ad's purpose of providing
Gillette's take on the Me Too movement, both
men and women criticized it. It was not only
denounced for its derogatory generalizations, but
it was also condemned for emasculating men.
This divisive advertisement screamed bully,
sexual predator, toxic, and much more.