Dekanat: Jln. Pupuk Raya No. 57 Gn. Bahagia Fax. (0542) 764205 Balikpapan 76114.

Emai
l : sastra@uniba-bpn.ac.id. Website : sastra.uniba-bpn.ac.id

FINAL TEST ACADEMIC YEAR 2022/2023

Course Title : English for Tourism Lecturer: Anna A. T. Latumeten, M.Hum.

Day/Date : Tuesday, July 11th 2023 Allotted time : 90 minutes
Semester/Class : VI/A

Final Project English for Tourism: Copywriting and Content Writing for Tourism
1. Tourism Copywriting Task
Acting as a social media content creator for a tourism destination, curate 9 posts and c
opies (captions) for the destination of your choice. In-Picture Captions and Post Capti
ons MUST be in English. The content guideline for your post should follow the instru
ction below:
 Stunning Scenery: Capture a breathtaking view of the tourist attraction site, whet
her it is a landscape, a landmark, or a picturesque location. Use a compelling capt
ion to describe the beauty and invite followers to visit.
 Behind-the-Scenes: Offer a glimpse behind the scenes at the tourist attraction site.
Show the dedication and hard work that goes into maintaining the site or prepari
ng for events. Share interesting facts or stories related to the attraction.
 Historical Significance: Highlight the historical importance of the tourist attractio
n site. Share fascinating details about its origins, significant events that took plac
e there, or notable figures associated with the location.
 Unique Features: Showcase the unique features or activities available at the site.
Whether it is an interactive exhibit, a thrilling ride, or a hidden gem, emphasize
what makes the attraction stand out from the rest.
 Visitor Experiences: Share testimonials or photos from visitors (by the way, you
are acting as the visitor here) who have had memorable experiences at the tourist
attraction. Include quotes or captions that convey their excitement or highlight th
e special moments they had while visiting.
 Seasonal Delights: Capture the site's beauty during different seasons or special ev
ents. Whether it is the vibrant colors of autumn, a winter wonderland, or a festive
celebration, share images that evoke the seasonal charm of the attraction.
 Fun Facts: Educate your followers with intriguing facts or trivia about the tourist
attraction. Share lesser-known information that will surprise and engage your aud
ience, making them curious to learn more.
 Local Cuisine: Showcase the local cuisine or food offerings available near the tou
rist attraction site. Highlight popular dishes, unique dining experiences, or recom
mend nearby restaurants to enhance visitors' overall experience.
 Engage with the Audience: Encourage your followers to share their own experien
ces or memories from the tourist attraction site. Use interactive captions or ask qu
estions to spark conversations and create a sense of community among your audi
ence.
 To help you create visually appealing posts, feel free to edit in Canva. Feel free to us
e Stock Photos or Non-Copyrighted photos, or your personal documentation in your
posts.
Here are some Instagram accounts you can study as references:
 Travel company
o Traveloka: https://www.instagram.com/traveloka.id/
o Pegi-pegi: https://www.instagram.com/pegipegi/
 Official Tourism Destination IG accounts
o Bromo Park: https://www.instagram.com/bbtnbromotenggersemeru/
o GWK Cultural Park: https://www.instagram.com/gwkbali/
o Prambanan Park: https://www.instagram.com/prambananpark/
o Borobudur Park: https://www.instagram.com/borobudurpark/
 Travel blogger
o Sowan Suwun: https://www.instagram.com/sowansuwun/
Feel free to use other references of your choice. All Instagram posts are submitted in o
ne Instagram account prepared specifically for this task by the class captain. Make sur
e not to scatter the submission. A student should upload 9 complete posts into the feed
before another student can proceed with another 9.

2. Tourism Content Writing Task

Make a tourism article based on any tourism of your choice. These are the basic guide
line you can pay attention to in the making of this tourism product:
 Write an article suitable for a travel magazine, a travel blog, or an in-flight magazi
ne. It should be a 2-pages spread, and add pictures to make the article even more i
nteresting to read. Pictures should be professionally taken Stock Photos or Non-C
opyrighted photos, or a well-taken documentation of your choice.
 You are to educated your reader about this selected tourism attractions so be sure t
o use an informative approach combined with the descriptive approach to make su
re you persuade people to come to visit the place.
 The language used MUST be English.
 Submit the file in the form of .pdf to the google drive link given by your class capt
ain
 Be careful of typos and grammatical mistakes.
 Take a look at the reference from Garuda Indonesia’s In-Flight magazine: https://v
ersoview.com/openview/airlines/garuda-indonesia/colours/2023/February/#p=1
Feel free to contact me if you have any question or technical difficulty related to this final pro
ject’s submission. Good luck!