Research Project Proposal Assignment (10%)

Your Task: Respond thoroughly and thoughtfully to the following prompts. Write your
responses in the text boxes provided, then use “Save As” to give the file a new name;
this will ensure that you do not accidentally submit the blank template for grading.

1. State Your Research Question: In one sentence, phrased as a question,

present the question you intend to answer in your research report. Your
question will be graded according to its clarity and construction.

Is network network marketing a legit and ethical way to sell market products or
is it a pyramid scheme?

2. Explain Why You Chose This Research Question: In approximately 2-3

sentences, explain why this research question is relevant and appropriate to you.
You will be graded on your ability to support you answer with reference to
your program of study, your career goals, and/or your personal interests.

New products entering the market face many challenges including high level of
risk, high cost of research and development, and high demands for innovation.
Decision making in the marketing of the products is complicated by the
dynamic business environment and high competition from established brands.
Network marketing offers various solutions to these challenges such as
increased sales, job creation, reduced costs, and enhances brand reputation.
However, critics have compared network marketing to pyramid schemes
because of its business model. This research question clears the air on the
negative perceptions people have on MLM.

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3. Demonstrate Your Ability to Find Appropriate Information: In the space

below, present your instructor with three potentially useful sources of information.
You are not necessarily required to use these texts in your final report, but they
should illustrate your ability to find relevant and reliable sources of information.
For each text, provide the following three details, in the appropriate column:

a. Title: Provide the title of the article, book chapter, web page, etc. If you are
unable to locate a title, you may want to reconsider whether it is a suitable
resource.

b. Name and Type of Source: Provide the name of the newspaper,

magazine, website, etc. and also indicate what kind of text it is. You will
be graded on your ability to present a variety of source types.

c. Potential Research Value: In this section, briefly indicate the kind of

information or perspective this text will add to your understanding. In other
words, what makes it useful and/or different from your other texts? You
will be graded on your ability to demonstrate that each text is
potentially relevant to your research.

Title of Text Name and Type of Potential Research

Text Value of Text

1 Network Marketing The study provides a

Strategies in Sale and deeper understanding
Marketing Products http://www.ijtef.org/, of network marketing
Based on Advanced Research paper by highlighting its core
Technology in database website functions and
MicroEnterprises. strategies including it
benefits at an
enterprise level.

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2 Multilevel (network) https://fardapaper.ir The article provides

marketing: An Research paper valuable information
objective view database website on multilevel
marketing also known
as network marketing.
It describes the
characteristics of
network marketing
from an objective
angle.

3 Study of Consumer https://poseidon01.ssr The study provides

Perceptions of the n.com/ detailed information on
Products Sold the perceptions of
Through Multilevel consumers on
Marketing Research paper products sold through
publication website. network marketing.

4. Summarize One Potential Resource: Pick one of the three texts that you listed
above and use the summary writing skills we practiced in class to write a short
summary of the text. Remember to identify the text clearly in the first sentence,
focus on the text’s main ideas rather than its minor points, and use your own
words throughout to paraphrase rather than quote the text’s main ideas. Your
summary will also be graded on its ability to identify how this text will
contribute to your research.

The second article, Multilevel (network) marketing: An objective view, has been
selected for summary. The article provides an objective overview of network
marketing as a product distribution channel and how it affects both distributors
and consumers. It also addresses concerns in whether the practice is a
pyramid scheme and the issue of ethics in the concept. It makes an argument
that multilevel marketing is neither illegal nor unethical. This mainly because
most salespeople are paid in terms the commission earned. In all aspects, it
concludes by asserting that the practice is legitimate and ethical with many
benefits for the users.

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5. Document the Text You Have Summarized: In the space below, record the
publication information for the article exactly as it would appear in a reference
list. Your reference will be graded on the accuracy with which you follow the
documentation style that you have been practicing in class.

The Marketing Review, 2011, Vol. 11, No. 4, pp. 347-

361http://dx.doi.org/10.1362/146934711X13210328715902 ISSN1469-347X print
/ ISSN 1472-1384 online ©Westburn Publishers Ltd.

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