MTS 313 Organization Behavior

SOCIAL MEDIA

Presented by Group 3
 INTRODUCTION
Social Media is a tool that has emerged in the last 10 years as a
new way for companies to expand marketing techniques and
alter organizational behavior. By positively affecting the behavior
and attitudes of employees, the structure of the organization can
be strengthened if social media is properly implemented.
 Question 1

ARE THE DRAWBACKS OF THE

CORPORATE LEVERAGING OF
SOCIAL MEDIA SUFFICIENT TO
MAKE YOU THINK IT'S BETTER
FOR THEM TO AVOID CERTAIN
MEDIA? IF SO, WHICH MEDIA?
 2.Communication
Question 1
Confidentiality Social Media is designed
to be accessible to all groups and access
rights are limited to a certain extent.
DISADVANTAGE OF
COMMUNICATING VARIOUS Unlike platforms that are designed to
INFORMATION IN THE communicate directly within the
ORGANIZATION ON SOCIAL MEDIA organization.

Difficult when accessing multiple

people’s files Files on Social Media are
1. File Creator
difficult to store. The location of the file
Managing and storing files is tricky
storage is unclear like sharing information
When there are more and more files
through a server system Multi person
that the creator wants to send to
access requires specifying a location to
others.
access files every time.

Hard to search files Social media files

Difficult to share big files When sharing
are hard to match with its search
large files via social media sometimes
engine because the platform is not
cannot be done because it is a limitation
designed specifically for file search,
of the platform or some files are
compressed to the point that important
information is lost.
 Question 1

3.TARGET FILE

The status of file is unclear The

status of the latest file on Social
Media cannot be verified from the
creation date, modified date or
even editor because there is no
function to support such data
identification making it difficult to
trace backwards. Sometimes such
files disappear from the system
due to platform limitations.
 Question 2

WHAT FEATURES WOULD

YOU LOOK FOR IN A SOCIAL
MEDIA OUTLET?
There are several aspects that are crucial for every
company's social media platform. The outlet should be free,
and that is its most important quality. One shouldn't have to
pay anything to access social networking sites. Additionally,
it must be credible and able to establish relationships with
both present and new clients.

Focus on user concentration and put effort to reach and gain

a large number of people by using social media advertising.
Social media advertising is a form of digital marketing that
involves sending sponsored advertisements to your target
audience through social networks like Facebook, Twitter,
and Instagram. Ads on social media are quick and effective
approach to reach your target audience and expand your
marketing campaigns.
 Question 2

WHAT TYPES OF INFORMATION

WOULD YOU AVOID MAKING PART OF
YOUR SOCIAL MEDIA STRATEGY?

There is some information that shouldn't be

shared when developing the social media plan.
The business should take precautions to prevent
organizational secrets from being shared on
social media. The company should offer secure
social media platforms that are resistant to
threats.
 Question 2

WHAT TYPES OF INFORMATION

WOULD YOU AVOID MAKING PART OF
YOUR SOCIAL MEDIA STRATEGY?

The possibility for a cyber threat, such as

malware, to infect the firm network is one
of the significant effects of social media on
business. Using social media platforms,
hackers can install malware that is
extremely harmful for your company and
may harm the computers or network of
your organization.
 Example

BURGER KING
The company wanted the key phrase, “Women belong in the
kitchen,” in their Twitter post to raise awareness of the lack
of gender diversity in the restaurant industry. Burger King UK
was actually promoting a new scholarship program for
female employees to pursue a culinary career among the
dominance of male chefs.

However, none of those good intentions stood out. All

people could focus on was “Women belong in the
kitchen.” It was a cheeky but highly insensitive
message that went viral largely because it was
posted on International Women’s Day. Amid swift
backlash from Twitter users, Burger King posted an
apology and deleted the initial tweet.
 Question 3

WHAT DO YOU THINK IS THE FUTURE

DIRECTION OF SOCIAL MEDIA IN
BUSINESS?
To begin our discussion on the direction of social
media, in this section, we highlight three themes that
have surfaced in the current environment that we
believe will continue to shape the social media
landscape in the immediate future.

These themes—omni-social presence, the rise of influencers, and trust and

privacy concerns—reflect the ever-changing digital and social media
landscape that we presently face. We believe that these different areas will
influence a number of stakeholders such as individual social media users,
firms and brands that utilize social media, and public policy makers.
Question 4

Find a real-life example of an

organization that either has succeeded or
failed in its social media strategy, analyze
and provide evidence what strategy they
use to make them succeed/fail. Then
present your recommendation on how
the organization should improve upon
the current strategy to response to the
emerging technological trend in the next
five years.
 Question 4

SUCCESS
Social media is one of the most dominant
marketing tools today. Not only does it allow
businesses and brands to send their message
and build their brand, but it also enables direct
communication with the target audience. Not to
mention tons of useful data, instant feedback,
and endless opportunities to reach new people.
But this is only possible if you know how to use
social media marketing like a pro.

www.reallygreatsite.com
 EX. success

Nike
The 231 million followers Nike has on Instagram and 9.3 million on
Twitter speak for themselves. So, what is Nike doing that is making
people respond so well?
It’s actually quite simple – Nike’s social media is all about the people.
We’re guessing Nike knows that around 44% of people use
Instagram to shop weekly and that they need to get their piece of
this cake.

source: Instagram
They use their social media to showcase athletes and real-life people
who are their brand ambassadors. They share these people’s stories
trying to inspire, motivate, and lift others who can relate.
 Question 4

FAIL
What if they catch your attention for the wrong reason? Like
offending your values or making you feel totally alienated from
their brand?

Brands, big and small, make mistakes on social media all the
time and in today’s age, they are certainly never forgotten.

When brands put a wedge between themselves and their

followers, you can bet everyone is going to be talking about it.

Here are social media fails for popular companies and how you
can avoid making the same mistake for your business.

www.reallygreatsite.com
 Failed

Department of
Education: W.E.B. DuBois
In this social media fail, the Department of Education sent out a
tweet to highlight the importance of education. The tweet itself was
great, but see if you can spot the issue below.

Did you catch it? Whoever sent out the tweet misspelled DuBois as
DeBois and Twitter went off! Considering that this was coming from
an organization that is supposed to stand for the importance of
reading, writing, and arithmetic among other things, this mistake
reflected badly on their cause and values.
 Question 4

FAIL
The lesson learned here is, be careful of your
spelling and grammar Always be sure to double
check what you’re posting as it can be seen as
not only careless but unprofessional. In this
case, the typo even took a jab at the
organization’s greater platform. So, always
proofread!

The Department tweeted an apology but again had a spelling error in the tweet
causing everyone on Twitter to do a collective Facepalm.
 Question 4 : Starbucks: Blonde Espresso

FAIL
Starbucks has been the center of a couple of controversial stories
recently, but this campaign is more focused on a less controversial
post. If you entered any Starbucks store late last year, you saw that it
was taken over by ads for their new Blonde Espresso. Not only were
the stores taken over but their social media accounts as well. One ad
that really stuck out to myself and a lot of others was this one:
 Question 4

Our recommendation on how the

organization should improve the
current strategy for the emerging
technological trend

1. Publish content consistently

2. Select the right platforms
3. Monitor trends
In the next 5 year AI is one of the most emerging technological
trends and how should the organization improve their strategy.
Digital transformation has been making its way into our lives
and our economy through various waves, and AI is the next
wave. Organizations need to develop a high level plan to ensure
that AI fits with the business mission.

This includes determining if AI is suitable for the business,

whether the customer base is prepared for it, whether top
leaders are committed, and whether the organization is capable
of utilizing data and statistical methods to measure AI
outcomes.
 Group 3

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