Latest Issue Magazine

T E
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Yash Anand
Editor, Prime Insights
“With every adversity there lies the seed of an equivalent advantage. In every defeat is a lesson showing
you how to win the victory next time.”
W ith the current pandemic shaking up small, medium, and even large businesses, it’s easy for entrepre-
neurs to feel disheartened. The dismantling of world economies has resulted in spikes in unemploy-
ment rates, drainage of financial reserves, and decreased confidence levels while investing in any form of
business. While the apparently dismal conditions might seem like a solid reason to quit business, one can
always choose to look at the silver lining. The changed dynamics of the industry have created new business
opportunities; domains that were previously unexplored and not optimized to their maximum potential.
Owing to this restructuring of industries, entrepreneurs are required to rethink their business approach
and develop strategies that are smarter, more flexible, and immune against any crisis. These evolved busi-
ness approaches have necessitated the emergence of the advanced entrepreneur – a global leader with the
courage to adapt to new challenges.
Amidst the collapsing of big corporations, several emerging stars have managed to steal the limelight.
These players have taken advantage of the adversity presented to them, transmuting the hindrances of the
pandemic into auspicious business opportunities. Some such companies include Medesun Global in the
biomedical sector, Euro Exim Bank in the financial sector, Skynet Experts Pvt. Ltd in the educational assess-
ment sector, and Optiminastic Infomedia in the digital marketing sector. They’ve also encouraged others in
their respective industries to be tactful opportunists and create crisis-proof business models.
We hope that you’ll derive some inspiration through the success stories of the aforementioned companies.
They are testament to the resilience and optimism of the entrepreneurial spirit.
Last but not the least, I’d like to thank the entire team at Prime Insights magazine for being supportive of
each other during such difficult teams. Wishing all the readers good health, a happy family life, and abun-
dance in their business.
Yash Anand
Editorial Associate
www.primeinsights.in | Edition- July 2020 2 Prime Insights
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Editorial Coordinator:- Siddhant Pengoriya,Khushi Rawat,

Yash Anand , Shweta Singh , Kaustav Sarkar
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Tarush Rajawat
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Advertising & Promotion: - Rohan Batra, Pakhi Vats, Gaurav Singh,

Suhani Joshi, Sakshi Jain
Sr. Business Development Manager:- Arindam Sarma , Yashwinee Singh

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Prime Insights 3 www.primeinsights.in | Edition- July 2020

Contents
COVER STORY
Dr. Rajesh Joshi

Chairman & Managing Director
Skynet Experts Pvt Ltd.

Dalitso: Mr. Manoj Tandon’s
Vision To Empower SME’s 16
The top 8 big data and data

22 analytics certifications for 2020
Dr. Santosh Kumar Gupta

Medesun Healthcare Solution 24
Anti-covid products flying off

26 GeM shelves
Is Safety in Public Spaces

Impacting Women’sWork- 30
force Participation?
Optiminastic Infomedia Pvt. Ltd. –

34 A “Go Getter” In India’s Digital
Marketing Space

Top 10 Startup Companies 38
in India 2020
Top 10 Real Estate Companies

42 in India 2020
Top 10 Technology companies

in India 2020 46
Director
50 Mr. Kaushik Amritlal Punjani
Euro Exim Bank Ltd.
CFO’s and CIO’s Synchroni-

zation can bring sizeable
benefits for businessesafter 6
pandemic
Top 5 Electric Vehicle

58 Makers in India

COVER STORY
Dr. Rajesh Joshi

Chairman & Managing Director
Skynet Experts Pvt Ltd.

An Emerging Pioneer In Educational Assessment
A
n efficient management system is essential for any organization or any business model seeking assessment and
guidance on quality management. It helps the organization fulfil the needs and expectations of not only its cus-
tomers but also other interested parties. Skynet Experts is a reputable ISO 9000:2015 which provides top quality
management system services like- Online training, Business Consultancy, Domestic & International Placements, AI
based Proctoring, Assessment & Product Developments company, etc. Established by a team of highly qualified and
experienced IIT, IIT Alumni, IIM, and PhD Holders, Skynet Experts Pvt Ltd is a renowned ISO with top-level profes-
sionals at the forefront, like- the Chairman & Managing Director of the company, Dr. Rajesh Joshi, an IIT, IIM and PHD
holder in IT and Operations from Californian Public University , who has also worked in reputable companies like HCL
and Microsoft. He also has nearly a decade’s experience in policy designing for Central and State governments of India,
Thailand, Nepal, Malaysia, Saudi Arabia and UAE. Dr. Rupali Joshi, Chief Operative Officer and Director Operations
who Heads the entire Operations of the company, has over 20 years of experience in diversified sectors such as Corporate
Insurance Broking, Health Insurance, etc, apart from being a Neuro-Linguistic Practitioner and ICF Coach. Dr. Firoz
Syed, Chief Marketing Officer and Director International Business the Head of International Business who has 20+ years
of experience in IT services, Education & Placement Industry in India and abroad. Mr. Devdatta Sathe, Chief Informa-
tion Officer and Director Information Technology who has more than 20 years of experience in the fields of Information
Systems, IT Product Developments, software programming, and Web & Applications Development. He has worked for
top companies such as IBM and Lupin Pharma.
These professionals have years of expertise in the fields of technology, management, evaluation, skill development, etc.
It is because of these exceptionally brilliant employees that Skynet Experts has collaborated with some of the top Skill
Universities, Competency Councils, and States in the field.
Skynet Experts Pvt Ltd has expanded its reach to the different parts of the globe like the Middle East, Asia, Africa and
UAE, bridging the gap between organizations and talented applicants.
Owing to its innovative approach towards educational assessment, it is regarded by many as the much-needed
“game-changer” in the industry.

Skynet Experts’ AI-Powered Talent Acquisition Skynet’s Diverse Portfolio
Skynet Experts utilize the latest, most advanced AI-based Having access to over a million applicants through various
technological apparatus that helps any organization ap- online assessment platforms, Skynet Experts has conduct-
praise talent and select the ideal workforce which would ed assessments on more than 15 states, with approximately
help them accelerate their growth and development. 3.5 Million candidates across diverse sectors with the Sec-
Through its advanced assessment platforms, the compa- tor Skills Council like Agriculture, Domestic Sector Skill
ny caters to the needs of various Skill Universities, Cen- Council, Telecom, Rubber, Sports, etc. The company has
tral/State governments, Vocational Institutions, as well also affiliated and worked with various MNC’s under the
as NGO’s belonging to Skill Development platforms. The RPL (Recognition of Prior Learning) Project. In addition
company has also established a record in the Indian Book to this, the company has also supplied assessments to vari-
of Records and ASIA Book of Records for the successful ous fields like Capital Goods, Automotive, IT, Mining, Re-
evaluation of 3000 candidates on 15th July, 2019 on World tail, Hospitality, Beauty & Wellness, Rubber, Telecom, Gem
Skills Day. & Jewellery, and so on.

A Skills System That Inspires Reformative Change Skynet: A Trustable Name In Educational Assess-
A truly successful company is one that manages to inspire ment
and help others through their services and policies. It fo- In today’s times, it is difficult to trust any brand as most of
cuses on adding value to its customer’s life and the soci- them are mainly focused on making a quick buck or trick-
ety as a whole. Today, a great percentage of the companies ing you into purchasing substandard services. What a cli-
only focus on reaching new financial highs. In a bid to ent primarily looks for is a trusted, reputed company with
gain huge profits, they sharply compromise on their eth- years of experience and goodwill. Customers have ranked
ics and customer satisfaction. They do not care about the trust as one of the top factors when considering a purchase.
inconveniences experienced by their employees, clientele For this reason, Skynet Experts gives utmost importance
or their customers. The core value of Skynet Experts is to to qualities like reliability and integrity, which are vital for
inspire business models, organizations and talents to grow securing the customers’ trust. Skynet Experts is a ranked
and excel in their area of expertise. The relentless focus on brand that has delivered quality services to its customers
value-creation is what makes it stand out from its competi- over the years. It is a brand that understands the concerns
tors. Its policies are geared towards generating measurable, and issues of its customers and aims at providing the best
reformative change in the educational assessment space. possible solutions in any situation.
It provides a platform to millions of applicants as well as Skynet Experts has always aimed at maintaining stability
organizations to help get in touch with these talented ap- and consistency in terms of not only delivering quality as-
plicants. sessment tools and AI services to its current clientele, but
Skynet’s Skills System is like a breath of fresh air in the sat- also being supportive of its previous clientele, regardless
urated educational industry. It is inspiring others in the of whether they are purchasing the company’s solutions or
field to adopt a more ethical, value-based approach to their not. This assures the customers that the company is reliable
business. in all senses. The company firmly believes in making a sig-
nificant difference and adding value to its customers’ lives.
Skynet’s Strategic Approach Towards Marketing Due to such consistent efforts, Skynet Experts has emerged
For a business to run effectively, it is essential to understand as a trusted brand with a loyal customer base and a com-
the importance of the right kind of promotion. The kind of mendable reference record.
promotion a business would require for its goods and ser-
vices can be identified through marketing initiatives. It also Overcoming Adversities as A Skill-System-Based
depends on the size and reach of your business, amongst Start-up
other variables. Failing to take such variables into account, While venturing out, each and every company faces certain
a lot of companies lose out on lucrative business oppor- challenges. Being a Skill System-based company comes
tunities and clientele growth. For this reason, it’s essential with its own trials and tribulations. Customers have great
to strategize a promotion after a thorough market analysis expectations in terms of the quality of training and assess-
Skynet believes that for a Skills System, having frequent ment delivery the company offers. To add to this, Skill Sys-
Tech Talks with deployment capabilities proves to be the tems in India rely heavily on 3rd party assessment bodies
most effective marketing initiative. It helps resolve a lot of that operate independent of training providers, for their
hindrances that would otherwise interfere with the smooth recognition and certification. This can prove to be excep-
execution of such activities. tionally challenging, considering the lack of interest these
Having highly qualified experts in the marketing forefront, 3rd party assessment bodies show to arising Skill Systems.
Skynet is constantly improvising its marketing strategies Like any other Skill System-based organization in the
in accordance with the changing demands of the industry. country, Skynet also had to face adversities during its ini-
It adheres to the time-tested approach “Improvise, Adapt, tial days. Difficulties with funding and finding the right
and Overcome”.

Skynet Experts overcame the trying times with hard work,
a collective team effort, and a customer-centric approach.
The company’s persistent efforts to deliver only premium
quality services to its clients and the desire to create an
innovative Skill System is what helped the company reach
where it is today. This approach can inspire many upcom-
ing business models to never give up and follow what it
believes in.
With the current pandemic, a lot of restrictions have been
imposed on the business. In spite of the deterrents, the
company believes in being patient and grabbing any op-
portunity as and when it comes their way. It is still optimis-
tic about the year and has greater ambitions for the years
to come.
Skynet’s Vision for The Future

While most companies are only focused on growing and
expanding their businesses, few are concerned about giv-
ing back to the society. It is rare to see a company strive for
the betterment of the country it has been established in.
In a market which values thrift and selfish behaviour, pa-
triotism is of secondary importance to a business. Skynet’s
agenda for the future is to create space for education op-
portunities for the workforce of the country. The company
Dr. Rajesh Joshi also aims to work towards the development of the agricul-
Chairman & Managing Director tural sector of the country by providing employment and
self-Dependant, opportunities to Women and the farmers
of India. This project is expected to have been started by
April 2020. Apart from this, the company is also focusing
on introducing programs for the Rural and Tribal popula-
location to carry out its operations were two of the major tions of the country.
One of the most ambitious projects of the company is
targeted towards Self-Development and Self-Defence for
concerns for the company. Also, most of the government women. For this, the company has partnered with the State
funded programmes operate at national level and neces- Government and Maharashtra Police.
sitate assessors to be deployed to different regions. This is Inspired by the Indian Government’s initiative of collab-
also a major issue as oftentimes, freelance assessors pos- orating with international industrialized and developed
sessing the appropriate skills are not available at such short countries, the company has plans of expanding its reach
notice. This causes delay in assessments and disrupts the in the Middle East, Africa, Nepal, Thailand, and Malaysia.
initial plans of the company. In addition to this, the trav- The idea is to imbibe the deep local knowledge and prac-
el involved and the fee charged by the assessors prove to tices into business practices through global affiliations and
be too much for the company, especially during the initial collaborations.
stages. Skynet in association with the UAE government, Saudi
In spite of being deterred by the aforementioned problems,

Government and the Middle East Government is about to launch a Gateway Portal
for the Skilled Employees to be employed in respected countries
Skynet’s Grand Vision for the future is fuelled by a drive to integrate values like
patriotism and equality with economic growth.
Dr. Rajesh Joshi’s Message To The Readers Of Prime Insights

Being a beacon of light for young entrepreneurs, Dr. Rajesh Joshi
is always striving to provide upliftment and positivity to the com-
munity. According to him, our attitude is the precursor for all ex-
ternal change. He attributes his current position to his optimistic
and dynamic attitude. Here’s a message from him to all aspiring
entrepreneurs who are seeking success:
“We are mostly influenced by the environment and our attitudes.
Environment and attitudes are two inseparable entities and they
influence each other. But the attitudes of the people exert more
influence on the environment. Though we are responsible for
moulding the environment in which we are placed, we always
find it difficult to break the inherent barriers of development,
thereby becoming the prisoner of the environment in which
there is the creator. But the attitudes of man are not static,
they are ever-changing. Man, in his attempt to improve his
lot, constantly endeavours to conceive new ideas and better
ideas and indulges in experiment on them. So, we should
constantly look towards changing our attitude. This process
leads to changed attitudes and the changed environment and
further gives us wings to fly there up in the horizon and achieve
our dreams. vision, focus, consistency, sustenance and family sup-
port are the things which has helped us to get where ever we are.
I will advise all Youngsters to work on similar directions for their
success.”
Dr. Rajesh Joshi

(Chairman & Managing Director at Skynet Experts Pvt Ltd.)

Dalitso: Mr. Manoj Tandon’s Vision
To Empower SME’s
opment, Revenue Generation and Operations including
Delivery, HR etc.).
Dalitso is a boutique consulting company based out of
Delhi-NCR in India and has clients in the US, Europe,
and United Kingdom. The company’s expertise lies in the
fields of Technology and Technology driven businesses.
Dalitso’s team is led by experienced consultants who have
worked in leading global IT and Consulting firms.
Dalitso’s consulting approach is renowned for its:
Active Involvement with Clients: Instead of mere-
ly doing studies and providing reports to clients, Dalitso
is actively involved with them through each step of the
process.
Sustainable Growth: Dalitso has a relentless focus
towards giving its clients sustainable growth. To ensure
this, it provides sales, delivery, HR & process driven exe-
cution in a hassle-free, efficient manner.
Data Driven Insight: Combining data driven insights
with experience, Dalitso adopts a holistic approach to
growth. It helps the SME’s gain a competitive advantage
in the market.
Flexible Engagement: Considering the uniqueness
of each problem, Dalitso makes sure that it tailors its ap-
proach according to the specific demands and challenges
Manoj Tandon of a given situation. This flexible engagement might in-
CEO at Dalitso clude activities like employee-training, individual coach-
ing, and personal counselling.
Mr. Tandon’s Inspiration Behind Dalitso
I
After working for nearly 30 years in the corporate world,
n spite of the deregulation in India, many companies in Mr. Manoj felt the need to contribute to the business world.
the nation have flourished immensely, giving overseas During these 3 decades, he came across numerous SME
companies a run for their money. One such growing owners who were confused and didn’t know how to go
brand is Dalitso. about their business. Their business would usually plateau
A vision of Mr. Manoj Tandon, Dalitso specializes in pro- and they wouldn’t have a plan to get their growth back and
viding SME owners hands-on consulting, guidance in scale up.
Business Planning, Financial Planning, Strategy Devel- Having low spending capacity, SME’s generally aren’t

capable of hiring an experienced senior person/consultant To ensure customer’s success, Dalitso does every-
to help and guide them through the nitty-gritties of the thing from strategy to operations & hands-on consulting.
business. Acknowledging this need for expert guidance, Its range of services include Business Planning, Strategy
Mr. Manoj Tandon decided that he would help SME’s in Development, Financial Planning, Helping and guiding in
boosting their business. He only charges minimal fees for Revenue Generation, Delivery, HR etc.
the services to ensure seriousness on both sides. He con- What makes Dalitso’s services unique is that they
siders his services as his way of giving back to the world of not only consult with the SME’s but they also work with
business. leadership team (on a close operative basis). They help
Having a strong commitment towards serving businesses, them develop the necessary skills, capability, methods,
the only thing that matters to his company is producing and processes that are required to succeed. Right from the
substantial end results for clients. concept to implementation and success, Dalitso assists the
SME’s through every step of the journey.
Overcoming Challenges As An SME Dalitso gives great importance to making the cli-
ents feel a strong connect with the work they do for them.
Consulting Startup They associate their brand image with this golden virtue.
When Dalitso was conceived in 2013, the concept of SME
With minimal optics, a deep involvement in customers’
Consulting was very new. The newness of the industry
business, showing consistent results, and supporting them
caused the company to experience great uncertainty and
in their failures, Dalitso has managed to establish a strong
confusion. Mr. Tandon and team had to work out various
presence in the industry.
nitty-gritties of the process, including the methods de-
ployed, how they’ll actually do the consulting on a daily
basis, how they’ll measure the results, etc. Even the SME
Dalitso’s Journey Of Expansion and Growth
Mr. Tandon describes his entrepreneurship journey as
owners had a hard time understanding how Dalitso could
one that was “exhilarating”, “fulfilling”, “delightful”, and re-
be of service to them.
quired “lots of hard work”.
Over the years, Dalitso secured the trust of several clients
in the market and has developed expertise in conceptualis-
Over the years, the company has gradually increased its
ing and implementation of its services.
pace, experiencing consistent growth. Beside India, the
company is now consulting with companies in the US and
Why Customers Generally Distrust SME UK.
Consulting Services
Generally, customers distrust SME Consulting Services as On the personal front, Mr. Tandon is planning to dedicate
there’s too much of optics happening and too little solid, more time to his passion for writing. He plans to spend the
grounded work that shows results. coming year writing blogs, articles, and books.
While most consultants talk big, few are actually trying to
do heads down, intelligent work.
It is quite similar to someone trying to build a beautiful
Mr. Manoj Tandon’s Advice For Young
building without a foundation; it will eventually come Entrepreneurs
crumbling down. Statistically speaking, a majority of the startups fail in the
Due to the aforementioned inadequacies, the customers’ first few years of their conception. Having worked with
doubts are often genuine and valid. several young entrepreneurs (startup and SME owners),
Mr. Tandon has observed some common mistakes that are
How Dalitso Has Carved A Niche In SME’s made by these business owners. He advices young entre-
preneurs to “feel uncomfortable”, that only 10% of startups
Consulting succed. as it’ll help them become more careful and avoid
Dalitso believes that the only way to win a customer’s trust
joining the 90% of startups that fail. To ensure success, he
and retain it is to do solid work, show tangible results, and
encourages them to do the “right things” in the “right way”.
have a consistent success record.

Here are some of the most common reasons 3. Are You Really Solving A Long Term
he has seen, due to which, startups fail: Problem Of Your Market and Customers?:
This question reveals multiple issues/problems that might
lie with a startup. Is it really solving a long term problem of
the market/customers? Or Simply solving imaginary, tem-
porary issues which are not much of a need/pain for the
customer?
Questions For People Wanting To Begin A

Startup
To help people assess the potential of their startup idea,
Mr. Tandon presents a set of questions to aspiring entre-
preneurs. These questions will help the readers really un-
derstand whether they’re serious about the startup, how
sound their business model is, and whether the problem
being solved is a real, long-term need of the market.
1. Creating A Startup Because Everyone Here’s the set of questions:

Around Is Doing The Same: Many youngsters
nowadays consider “doing startups” to be a game. Not un- While
doing a startup,
derstanding the seriousness of running a startup, they start
one simply because others around them are doing so
1. Would you like to work:
a. For 16 hours a day
2. Weak Business Model: As most of the startups b. Have no earnings for at least 1 year
today (especially in the E-Commerce Space) are running
c. Get no holidays
in losses, it’s all the more important to have a robust busi-
d. and be okay with nobody recognizing you.
ness model. If we buy something at Rs. 100 and sell at Rs.
80 and use the investor funds to bridge the gap, it will even-
tually fall flat. Loss leading philosophy can work but only 2. If the answer to the above questions is
if it is well thought out, is reasonable to execute and turns “yes”, then is it because:
around to profits within a reasonable time frame and at a a. You think that you’ll eventually succeed because:
reasonable scale. i. Many around you are succeeding
ii. You dream of days when you will be driving a swanky
There are some companies and investors which have car and living in apalatial home.
gone from launch, to seed, to Series A, B etc., and are still
not making money. Every next line of investors puts in OR Is it because:
money at a higher valuation hoping to get an exit at an even iii. You’re seriously passionate about something and want
higher valuation. If the basic business model and execution to see the idea coming to fruition? Also, you wish to benefit
is not sound, this “investor-climbing” will not sustain for a the users (Business or Consumers).
long time. If your choice from Question 2) is i) and/or ii, then please
reconsider your decision. If you’re chasing the money,
A weak business model is a sure-shot way to fail as an you’re adopting a short-sighted approach towards wealth
upcoming startup. creation. Lasting fortunes are only built by entrepreneurs
who excel in problem-solving.

The top 8 big data and data analytics
certifications for 2020
B
usiness organizations from different industries rely on big data for most business decisions. At every stage, there
are new challenges for a business owner to tackle. Such as new products to create, new markets to enter, new in-
vestments, and newly targeted audience. Big data analysis helps a lot in making the right decisions and identify the
incompetency and other business-related issues.
Data Analyst allows business owners, stakeholders, and executives a vision created with the accumulated data to make
the right business decisions. The Analysts are liable to explain competitive environmental factors, internal and external
business factors, and also lack of particular data sets required to the stakeholders.
Big data certifications are now obligatory for accurate judgment of knowledge and skillsets as desired to become a profes-
sional data analyst. Most of the organizations have their yardsticks for evaluation of candidate’s skill sets.
Data analysts need to have both, leadership as well as technical skill sets. Technical skills refer to proficiency in database
languages like SQL, R, or Python, spreadsheet tools like Microsoft Excel or Google Sheets, and also in data visualization
software. While leadership skills help in decision making and problem-solving. Mathematical and statistical skills are

other precious skills required for collection, measurement, 4 . EMC Proven Professional Data Scientist Associ-
organization, and analysis of data. ate (EMCDSA) - EMCDSA certification is to certify that
Such skills inspire analysts in strategy formulation from candidate is capable of contributing and taking part in any
information gathered and help stakeholders to make an big data projects as data science member. This certification
effective business decision by using such information ac- comprises various crucial activities related to data science
curately. Data analysis reveals the most important metrics as deploying data analytics lifecycle, application of analytic
that help projects to find different problems occurring and technique, explaining tools for big data analysis and devel-
forecasting different actions addressing a problem. oping statistical models, shortlisting suitable data visual-
izations, and much more. This course is sponsored by Dell
1. Cloudera Certified Associate (CCA) Data Ana- EMC Education Services.
lyst- CCA Data Analyst certification is for aspiring SQL
developers willing to stand firm in the competitive mar- 5. SAS Certified Data Scientist (SAS9)-The SAS Cer-
ket. SQL developer earning CCA Data Analyst certifica- tified Data Scientist with SAS 9 certification indicates that
tion sponsored by Cloudera has to reveal relationships and the candidate can deploy and perform meaningful analy-
fetch the valuable results out of raw data. The candidate has sis from big data with diverse SAS tools, provide referenc-
to crack the CCA Data Analyst Exam (CCA159). The exam es from complicated learning models, and then organize
is a remote-procured set of 8 to 12 performance-based models within SAS environment. For gaining this certif-
tasks to be done on the CDH 5 cluster. The candidate has to icate, the candidate needs to pass five exams including
apply a technical solution for each task. He gets 120 min- MCQs, short answers, and interactive questions as well.
utes to complete the assignment.
6. MapR Certified Data Analyst-The MapR Certified
2. Certified Analytics Professional-The CAP (Certi- Data Analyst certification authenticates that certified in-
fied Analytics Professional) is a common analytics dividual can perform analytics on large datasets with the
use of various tools that includes Apache Hive, Apache Pig,
certificate for entry- level analytic professionals. Spon-
and Apache Drill. This exam judges the skills of candidates
sored by Informs, it certifies the entire analytics process,
to execute complicated ETL tasks to operate data for ex-
including business process framing, analytic problem
ecuting queries. This certification is sponsored by MapR
framing, acquiring data, methodology, model building,
technologies.
deployment, and model lifecycle management. The CAP
certification requires completion of CAP exam and loyalty
with the CAP Code of Ethics. 7. IBM Data Science Professional Certificate-It is
a certification for data analytics professionals at the
3. Microsoft Certified Solutions Expert (MCSE): beginner level. It defines a candidate’s skills related to data
Data Management and Analytics- MCSE-Data Man- science topics that include methodologies, open-source
agement and Analytics offer certification for the varied tools, SQL, Python databases, data analysis, data visualiza-
skillsets belonging to SQL administration, data solutions, tion, and machine learning, etc. This certificate includes
controlling business intelligence data in both on-premise nine courses.
and cloud as well. Sponsored by Microsoft, this certifica-
tion ask senior secondary exam certificate. This course is at 8. Open Certified Data Scientist-The Open CDS is a
an advanced level and is good for candidates experienced global certification that certifies the accurate skills, knowl-
in SQL administration, leveraging business intelligence edge, and experience of a data scientist. Open CDS ask
data, and developing data solutions for enterprises. candidates to reveal their skills as well as experience as per

MEDESUN-Dr. Santosh Guptha’s dream to make
Telangana a Medical Coding and Healthcare BPO Services Capital
care procedures, medical services, apparatus, and diagnosis into

medically universal alphanumeric codes. These diagnoses, pro-
cedures and services are extracted from medical documents like
laboratory results, physician’s notes, medical records, etc. This
takes place each time an individual visits a healthcare provider.
It is the responsibility of medical coding professionals to ensure
that the codes are applied and registered correctly throughout
the medical billing process. To verify whether the codes are ap-
plied correctly or not, the coding professionals extract informa-
tion from medical documents, assign the appropriate codes, and
create a medical claim that is to be paid by insurance carriers.
What is medical billing?

Medical billing refers to a payment practice which involves the
submitting, appealing of, and following up on claims with health
insuranc e companies. The primary purpose of medical billing
is to receive payment for the delivery of any service such as test-
ing, procedures or treatments. Medical billers play a pivotal role
in the efficient flow of the financial cycle of all health care pro-
viders, be it a single-provider practice or a large medical centre.
Why do USA based Medical Billing Companies outsource

to India?
In recent times, many Medical Billing Companies in the US are
outsourcing their operations to India. Here are some of the most
Dr. Santosh Kumar Gupta common reasons for outsourcing operations to India:
Medesun Healthcare Solution
#1 Cost Effective
One of the main reasons as to why these companies outsource to
India is cost-effectiveness. Running the same operations in the
US would prove to be more expensive in terms of infrastructure,
W ith an increase in the demand for quality healthcare and training, recruitment, amongst many other factors. Outsourcing
spending for the same, the medical coding market is ex- these operations to India cuts down the cost by nearly 50%, cre-
periencing an unprecedented boom. Owing to this increase in ating space for more profits to usher in.
demand, it is estimated that the medical billing market will reach
a value of $16.9 billion by the year 2024. #2 Linguistic advantage
Language proves to be another reason as to why US based wMed-
What is medical coding? ical Billing Companies prefer to outsource to India. In India, a
Medical coding can be defined as the modification of health- greater number of individuals can speak in English than in the

US or UK. This factor resolves the company’s issues of commu- Medesun have worked for various Telemedicine initiatives, Ro-
nicating with clients. bust LMS (Learning Management System), Electronic Medical
#3 Quality of rendering services Records Projects, One-on-One classes, etc. The brand has thou-
In India, the education system is such that it trains individuals on sands of testimonials showcasing their success. IP-DRG, Medical
additional skills through private institutions. This further hones Coding Auditing, CPC and CCS Exam preparation are the main
their capabilities, ensuring candidature of the highest quality. courses offered over here.
#4 Technology & Infrastructure How Medesun Sets Their Students Up For Success
The continuous growth of technology and infrastructure in India Apart from offering training in Medical coding and billing ser-
is another reason as to why US companies choose this country. vices, Medesun also offers BPO services, Auditing Services, HCC
The rapid growth in the number of IITs and technology univer- coding and training in HIM, HIPAA Compliance, Revenue Cy-
sities is evidence that India adopts to newer technology faster. cle Management (RCM) services, Medical Coding Auditing, etc.
Opting for candidates from such a country will guarantee a dras- The company has also developed numerous tools for ICD-10-
tic decrease in downtime. AM coding such as- ICD-10-AM coding desk reference, CPT
While there is an increase in the number of US-based Medical cross coders, ACHI, for Saudi, NZ, Australian markets, etc.
Coding Companies seeking candidates from India, there seems
to be a shortage of training and consultancy services revolving Overcoming Challenges As A Medical Coding-Based
around Medical Coding and Billing. Medesun Healthcare Solu-
Startup
tions is one of the few reliable training and consultancy services
During the initial days of the brand, many prospective coders
company that offers quality coaching in Medical Coding, Billing
were apprehensive of the placements and assurance. However,
Training, ICD-10-AM Training, and RCM Services.
after doing significant work to make Hyderabad be known as the
Medical Coding Capital of the country, by rigorously training
An Idea That Sparked A Change Within India’s Medical manpower, sourcing skilled candidates to companies, corporate
Coding Scene training, etc., the brand has won the trust of many companies,
The visionary behind Medesun is Dr. Santosh Guptha, a world big and small.
record holder with 45 certifications in medical coding, includ- Medesun’s Vision For The Future
ing CCS-P, CCS , CPC, COC, CIC, CPC-P, CRC, CCC, CPCO, CANPC, Medesun is striving to work towards the implementation of
CPB, CPMA, CEMC, CEDC, CIMC, CFPC, CUC, COBGC, CPCD, COSC, Medical Coding in the Indian healthcare system. They aspire to
CPRC, CPEDC, CHONC, CENTC, CRHC, CGIC, CASCC, CGSC, CSFAC, do so by bringing awareness of the advantages of medical coding,
CCVTC, RMC, RMA, CMBS, CMRS, CSCS, CSBB, FCR, FNR, FOR, and how hospitals and the government could benefit from it. The
CHA, CHL7, AHIMA Approved ICD-10 Trainer, AHIMA ICD-10 Ambas- brand is also working towards providing customized solutions to
sador, and HIMAA ICD-10-AM Level-3 Certifications. He has also hospitals and payers. Apart from that, Medesun is also actively
been featured in the India Book of Records, Genius Book of Re- working alongside various healthcare agencies as a means to gen-
cords, and Wonder Book of Records. erate employment for medical coders in India. Dr Santosh Gup-
tha aims to make Hyderabad a Medical Coding and Healthcare
In 2003, on his visit to the US, he observed a shortage of skilled BPO services Capital and get world recognition for the same.
medical billers/coders in many hospitals and clinics. At the time,
medical transcription in India was at a good stage, however,
medical coding was still at an embryonic stage. He realised that
A Message From Dr. Santosh Guptha To The Readers of Prime In-
there was a huge demand for certified coders and billers, which sights Magazine
inspired him to offer manpower and services in the medical cod- Emphasising on the importance of hard work, Dr. Santosh Gup-
ing domain. He worked at a medical coding company for nearly tha has a message for all the success-hungry readers of Prime
6 years, and in 2009, he established Medesun Medical Coding Insights Magazine: “To be a better person in life and to get the
Academy. success, you have to work hard. The result of hard work is always
rewarding. Consistency, Determination and Smart work takes
precedence.”
Medesun’s Expert Medical Coding Guidance
Established in 2009, Medesun has over 20+ trainers who have Dr. Santosh Guptha, Medesun Healthcare Solutions.
years of experience working for the US healthcare industry. Their
expertise, international exposure, and knowledge helps them www.medesunglobal.com
guide and train students in an exceptional manner. Trainers at

Anti-covid products flying off GeM shelves
Covid-19 prevention stuff is frequently released from the the sellers coming under COVID-19 categories.
shelves of the Government e-Marketplace (GeM), the cen-
tral government’s e-procurement portal reaching gross After seeing the excessive struggle of few states to obtain
sales until ₹400 crores. UP and Delhi State Governments PPE supplies, a need emerges for simplifying the process of
are the leading state-level governments making most pur- procurement of anti-COVID items and PPE for states and
chases at portal price ₹105 crores and ₹75 crores sequen- central institutions. There are a huge number of suppliers
tially. This bulk purchase majorly includes alcohol-based getting on-boarded on the GeM portal after getting their
hand sanitizers, masks, PPFs, flooring cleaners as well as products approved by the Government. Any Government
surgical gloves from nearly 17,000 sellers. entity is allowed to obtain PPE from them.
The last two weeks portrays the highest figure of purchase This process is desired to be a faster procurement proce-
done by the State Governments from the GeM portal till dure unlike other processes requiring tenders issue. Each
price worth ₹67 lakh. The virtuous response inspired the supplier registered with the GeM has qualified all quality
GeM portal for the value management and thus initiat- standards prescribed by the Ministry of Health and is al-
ing the ‘infrastructure classes’ to the portal related with lotted a uniform certification code. It is quite unfortunate
Covid-19 that can signify the Anti-COVID kit sale for ar- that the COVID-19 virus is shattering the medical system
ranging ICU wards, isolation wards and victims of subtle worldwide. There is huge demand arising for such PPE
symptoms and basic amenities for COVID hospitals. (Personal Protection Equipment).
The Union Health Ministry furthermore has insisted states The current global supply of PPE seems short, specifical-
for the conventional purchase of PPEs (Personal protective ly for the PPEs like masks and respirators. The shortage
equipment) solely from the dealers on-boarded with the also has been noticed for gowns and goggles. Falsification,
GeM portal and also the PPE transmitted by the center. terror for buying early, and storage are going to create an
The GeM portal has shortened the procurement cycle for additional shortage of PPE worldwide. Limited capacity
anti-COVID items thereby minimizing the bid cycle for for expanding PPE production is unable to meet exceed-
these items from ten days to three days. It opened a great ing demand for respirators and masks, particularly in most
option for buyers to have a reduced delivery period. GeM prevailing misuse of PPE.
portal has prioritized the product and brand approval for

Is Safety in Public Spaces Impacting
Women’sWorkforce Participation?
The safety and job access establishes a direct connection Outrageous Downfall of Women Workforce
that requires all female participants to revive their thinking at Public Places
after consideration covering the space. This what women While having a deliberation on India’s plummeting figures
do after making several adjustments against their hopes of female workforce and connexion, shortfall of safety at
and desire. public places is frequently emphasized topic that interests
Every woman might have gone through such feelings while the women while approaching women accessing jobs.
standing among the people in crowd. The place can be There always exists a threat of gender-based brutality that
any-public metro, market and bus as well, a feeling of walk- can be seen in any form, from shameless comments to
ing alone, outside home, always threatens them, especially physical mugging at public places is becoming common.
at the time of late working hours. Women move across such terrorizations on an everyday
The tendency for a woman to adjust into a smaller space basis.
just to avoid getting highlighted for any reason, from mas- Most women try to combat with such fear after facing
culinity to prejudice, women’s personal space is always physical and emotional contusions at their home. Still,
threatened due to fear of wrong exposure. Not doing what many women are controlled by their families and lack the
is needed to be done seems better than doing what we need power to choose where and how to go at a place. They even
to do, just to avoid any more threatening circumstances. fight for taking small decisions on an everyday basis. Ma-

jorly, women are forcefully imposed on other’s decisions just for safety concerns for outside criminal activity, still
and taken out control over their life dominantly. inside a home they are facing issues for upholding their in-
Safety at public spaces has become a major worry for a dividualities and their participation are proved irrelevant.
woman nowadays, especially for working ones. Two main Places outside home attract women for adoring manifes-
concerns are needed to be focused upon-first, if public tation of sovereignty and authority allowing them to live
places are unsafe, a home is still a safe place today. Last, influentially and relish their rights. Thus, home is avowed
but not the least, issues that get ignored among safety dis- as an unsafe place, still, society compels women to stay at
cussions for women are women’s endeavors and women’s home for the sake of safety.
sovereignty. Public space is always full of opportunities, at the same
Are Private Spaces Safer than Public Spac- time, access to the opportunities is the dominant factor
es in Reality? that hinders their free flow of work at the public spaces.
COVID-19 crisis spreading worldwide is also spreading Women customarily go on adjusting with the risks, surviv-
concern for domestic violence. WHO told about its estima- ing at the threats just for having access to their work. Many
tions that around ‘one in third’ women all over the world surrender their opportunities just for safety concerns in
have passed through either physical or sexual violence in public spaces.
their lifetime? Due to a lack of efficient public transport system, every-
The world is currently facing lockdowns and restrictions day women need to tolerate the crowded buses, travel in
on people’s travel. Few social activists are working on do- shared auto-rickshaws that seems disgraceful. The govern-
mestic violence have declared that home is no safer than ment will have to take more dynamic actions like embed-
the outside world. It has been seen that violence outside the ding CCTV cameras at public places and separate com-
home is just magnification of domestic violence. partments for women in public transport for uplifting the
Studies reveal that typical absurdity regarding emerging women’s courage to join the workforce powerfully equiva-
trends of women being independent and working, even lent to men.

33
Optiminastic Infomedia Pvt. Ltd. – A “Go
Getter” In India’s Digital Marketing Space
penses by companies have reduced substantially, creating chaos
and panic amongst professionals across the globe.
In spite of the hindrances, many businesses are optimistic of the
current situation and are carrying out their activities by introduc-
ing work-from-home opportunities. Optiminastic is one such tech-
nology-based firms with a “come what may” attitude.
A vision of Mr. Akshae Golekar, Mr Ashitosh Wadkar and Mr. Del-
zad Doctor, Optiminastic is a data-driven digital marketing agency
founded in 2018. The company specializes in offering services like
Social Media Marketing, Digital PR, Online Reputation Manage-
ment (ORM), Influencer Marketing, Pay-Per-Click (PPC), SEO,
etc.
Optiminastic aims at helping organizations reach their maximum
potential as a business.
How Optiminastic Has Expanded Its Clientele

Over The Years
Despite being established fairly recently, Optiminastic has man-
aged to expand its network by garnering services to renowned com-
panies like AVIVA Life Insurance, Nykaa, Resso App, Helo App,
Parivar Chai, etc.
The company believes in offering services which generate value
whilst helping their clients stay a step ahead of their competitors.
Due to such a relentless commitment towards value-creation, Op-
timinastic has managed to be at the top of its game for a while now.
Optiminastic’s Inspiring Entrepreneurship

Journey
Mr. Akshae Golekar Mr Ashitosh Wadkar Optiminastic was established by Mr. Akshae Golekar and Mr.
Founder of Optiminastic Infomedia Pvt. Ashitosh Wadkar. Though Mr. Akshae’s family hailed from a ser-
vice-oriented background, he wanted to start a business of his own.
With this goal in mind, he moved to Dubai and spent three years
Digital marketing plays a pivotal role in expanding any business, working and learning various aspects of the marketing industry.
especially when considering the fact that at present, over 95% of Even after gaining a substantial amount of knowledge and experi-
the world has access to digital technology. It helps any business ence in the field, Mr. Akshae and his childhood friend Mr. Ashitosh
acquire a global reach, personalise their services according to their had to face many hardships while setting up their business. After
client base, and gain social capital. Despite the evident benefits, overcoming numerous hurdles, they finally managed to conceptu-
there has been a major decline in various business verticals in- alize an idea into something tangible. They ventured out with the
cluding digital marketing due to the global pandemic. Digital ex- startup from a co-operating workspace. In due course they joined

hands with their third business partner, Mr. Delzad Doctor.
Due to financial constraints, the trio wasn’t initially able to afford
a co-working space. They had to temporarily make do with Mr. Ak-
shae’s living room as their workspace. In the first year, they man-
aged to gain only 1 client, which resulted in capital exhaustion.
They waited for their first payment for months. Things were looking
grim but the trio was optimistic that the company would flourish
soon.
With persistent efforts, the company started to flourish. It gradually
attracted new clients and gained more recognition in the market.
As the company witnessed a booming phase, it garnered projects
from reputable brands, acquired a permanent employee base, and
most importantly, a workplace to call their own.
Today, amid the global pandemic, Optiminastic is consistently pro-
viding top-notch services through over communicative and over
delivering tactics. Even during such trying times, the company has
managed to help numerous start-ups and SMEs with their busi-
nesses. The company has also joined hands with the renowned
brand ATIV and VARATAN Designs, a luxury brand owned by the
Mittal’s, along with other notable ones.
At present, the company is transitioning into a third-phase expan-
sion, especially after moving into their new office just before the
lockdown.
Staying Afloat During The Coronavirus Pan-

demic
This year has been exceptionally hard for many businesses across
the globe. In spite of losing many brands in the initial days of the
lockdown, Optiminastic has maintained its stance in the forefront
by maintaining quality service standards. In the past few months,
it has inculcated some renowned brands on board. Mr Ashitosh Wadkar, Mr. Akshae Golekar, and Mr. Delzad Doctor,
Throughout the lockdown, the company’s zealous team has worked
extremely hard to stay consistent with the company’s promise of
delivering top-notch digital solutions. The efficient employees at
Optiminastic have kept a systematic track of day-to-day opera-
tions, co-ordinated the company’s framework, and maintained a pand, despite the global pandemic. Their aim is to garner 100+
daily follow-up for the ongoing activities. clients by the end of 2020 and further expand their network by
The trio truly believes that the company wouldn’t have been able providing digital solutions to companies across the globe.
to survive the current crisis if it weren’t for his hardworking and A Message From The Founder of Optiminastic Pvt. Ltd
dedicated team. Being a relentless optimist, Akshae is enthusiastic about help-
ing businesses get back on track after enduring the impact of
Optiminastic’s Vision For The Future COVID-19. Here’s his message to the readers of Prime Insights
Headquartered in Mumbai, Optiminastic has grown exponentially Magazine:
in terms of performance as well as acquiring clients since 2018. “We are here to guide the brands- start-ups or established, with our
The company was also recently featured on the “Top 10 Adver- expertise to bounce back during and post pandemic we are always
tising start-ups in 2020” by Silicon India Magazine and has also on our toes to help our clients!”
been regarded as one among the “Top 500 start-ups in 2019” and
was recognised by The CEO Story as “Companies Booming despite ~Akshae Golekar, Founder of Optiminastic Infomedia Pvt. Ltd.
the Lockdown” recently.
Optiminastic is positive that their company will continue to ex-

Top 10 Startup Companies in India 2020
Founded in 2008, Zomato is an Indian food delivery and restaurant aggregator startup.
The company is one of the most successful and popular food delivery startups in the
country, with a total funding of approximately $755.6 Million.
Over the years, the company has also managed to expand its network across different
countries like Sri Lanka, UAE, etc., establishing itself as an international business.
Founded in 2008, PolicyBazaar is regarded as India’s largest online insurance aggregator

startup. The company specializes in providing well-researched, comparative analysis of
various insurance policies and products, based on their key benefits, price, and quality.
Over the years, the company has made tremendous progress and garnered a total fund-
ing of approximately $496.6 million.
Aisle is an online dating app which helps people develop meaningful connections.
The company was founded in 2014 by Able Joseph, with the intent to curate an online
relationship-focused dating app that helped individuals seeking a relationship find their
ideal partners.
At present, the company has a total funding of approximately $300K.
Cure.Fit is a health and fitness based startup that offers online and offline training/assis-
tance on nutrition (eat.fit), fitness (cult.fit), and well-being (mind.fit). The company was
founded in 2016, by Mukesh Bansal and Ankit Nagori.
Cure.Fit has a total funding of approximately $174.6 Million, with nearly 160 centres
across 6 cities in the country.
Vedantu is an Indian Interactive online tutoring startup founded in 2011. The company
provides a platform to teachers and students through a real-time virtual learning envi-
ronment named WAVE technology.
Vedantu offers a wide range of live online classes and tests from some of the best tutors
in India. The company has grown substantially over the years, and has a total funding of
nearly $21.6 Million.

FreshToHome is a meat and fish delivery service company founded in 2016. The company
has a total funding of approximately $31 million and has expanded its network across nearly
20 cities in the last few years.
Founded in 2013, POPxo is a digital media startup that provides a platform to millions of
young, urban Indian women to work with fashion, beauty, and lifestyle brands. The company
collaborates with many upcoming brands, thereby helping small brands gain popularity.
Over the years, POPxo has helped many young metropolitan women express their talents. At
present, POPxo has a total funding of approximately $12.4 million.
Bombay Shaving Company is an Indian based startup that provides men’s grooming and
lifestyle products. The company offers a wide range of grooming products like shaving kits,
skincare creams, etc.
At present the company has a total funding of $3.2 million.
Founded in 2017, &Me is an Indian startup which specializes in women’s food and nutrition.
The company focuses on creating nutrition products which are a blend of ancient Ayurveda
and modern science, to match the active lifestyle of 21st Century Indian women.
The company has grown increasingly popular among Indian women in recent times and
holds a total funding of approximately $1.0 million.
MilkBasket is India’s first ever subscription-based grocery delivery startup. The company
specializes in delivery household items like milk, eggs, butter, juices, and a lot more.
Founded in 2015, the company has established its name as a popular micro delivery service
delivering household items to people across the country. At present, the company holds a
total funding of approximately $19.4 million.

Top 10 Real Estate Companies in India 2020
Establishedinin1990
Established 1990 bybyAdiAdi Godrej,
Godrej, Godrej
Godrej Properties
Properties comescomes
amongamong
the topthe
10 top
real 10 real
estate
companies in India.inA India.
estate companies subsidiary of Godrej of
A subsidiary Industries
Godrej Ltd., company’s
Industries Ltd.,primary products
company’s
include Commercial
primary Complexes,
products include Residential
Commercial Buildings, and
Complexes, Townships.
Residential Buildings, and
Over the
Townships.years, the company has expanded its network exponentially across the country
in cities
Over thelike Mumbai,
years, Nagpur, Pune,
the company Bangalore,
has expanded itsHyderabad, Chandigarh, etc.
network exponentially across the
A visionary initiative of Chaudhary Raghvendra Singh, DLF Ltd. was founded in 1946. The
company specializes in constructing apartments, offices, hotels, shopping malls, in-
frastructure, golf courses, etc. About three years from its establishment, the company
started its first residential project in Krishna Nagar in East Delhi.
The company is also well-known for its IT and ITES services.
Oberoi Realty Ltd is a popular Indian real estate company founded in 1980. It specializes
in offices, apartments, hotels, shopping malls and golf course construction projects. The
company has numerous successful projects across Mumbai, some of which are Oberoi
Gardens in Kandivali East, Oberoi Splendor in Andheri East, and Oberoi Crest in Khar
West.
Founded in the year 2006, Indiabulls Real Estate Ltd is a globally acclaimed real estate
company. It deals with real estate projects and allied activities, and specializes in real es-
tate project advisory, investment advisory, engineering, industrial and technical consul-
tancy, maintenance of completed projects, marketing, and other ancillary activities.
Founded by M.R. Jaishankar in the year 1986, Brigade Enterprises is accredited as one of the
top 10 companies in India. The company specializes in dealing with projects like Leisure &
Hospitality, Shopping Malls, Villas, Retail, Commercial offices, Apartments, etc. A flagship
of the Brigade Group, the company has its main office in Dubai, along with several branch
offices across the southern part of India.

Housing Development and Infrastructure Ltd (known as HDIL) was founded in the year
1996. The real estate company deals with owned or leased properties, and has many proj-
ects in the Mumbai metropolitan Region. It specializes in various aspects of real estate
business like retail projects, commercial projects, land development, slum rehabilita-
tion, etc.
HDIL handles all its slum rehabilitation projects under the supervision of a
government scheme offering development rights in exchange for clearing and
redeveloping slum lands. These projects aim to provide replacement housing for
Founded by Razack Sattar in 1986, Prestige Estates Projects is a popular real estate com-
pany in India. The company deals with the construction of villas, shopping malls, golf
courses, retail, apartments, Leisure & Hospitality, etc.
Omaxe Ltd is a leading real estate company, founded by Rohtas Goel in 1989. The company
specializes in construction projects like shopping malls, apartments, offices, penthouses,
villas, etc.
Omaxe Ltd. has various projects throughout the country, some of which include Omaxe
Heights, Omaxe Connaught Place, and Omaxe New Chandigarh.
Ansal Properties and Infrastructure Ltd was established in 1989 by Shri Surendra Kumar
Saigal and Charanjilal Ansal. The company deals with real estate promotion, residential
and commercial segment development, as well as business verticals such as condo-
miniums, malls, hotels, shopping complexes, special economic zones (SEZs), IT parks,
townships, etc.
Established in the year 1995, Sobha Ltd is a renowned real estate company based in Bangalore,
India. The company deals with the construction and development of commercial, resi-
dential projects, and contractual projects. The company has two main sub-divisions that
include SOBHA Manufacturing and SOBHA Contracting. While SOBHA Manufacturing
deals with Interiors, Glazing, and Concrete Products Division, SOBHA Contracting deals
with end-to-end solutions, project conceptualization and completion.

Top 10 Technology companies in India 2020
I
ndia is considered to be a rising in the last fifty years. The company has delivery to industry verticals like Trans-
star in the global tech scene, also been listed on the National Stock portation & Logistics, Media, Publishing,
with big players like Infosys, HCL Exchange (NSE) as well as BSE. Retail, etc.
Technologies, etc., managing to A subsidiary of the Tata Group, TCS pro- Currently, HCL Technology boasts of
grab increased attention from vides IT services, Consulting, Business a revenue of ₹ 65,643 Cr and a ROE of
foreign investors. With the unprecedent- Solutions, technology and engineering approximately 25.76%.
ed boom in the industry, experts predict solutions to businesses across the globe.
India to be a global leader in tech by the The company has a work force of approx- Wipro
end of the decade. imately 420,000 employees with decades Established in 1945, Wipro is an Indian
As of 2020, here’s the list of the of experience in the field. multinational company which provides
IT services, Consultancy, Technology,
Top 10 Technology Companies in HCL Technologies and Business solutions. The company
India: Established in 1976, HCL technologies is holds a revenue of ₹ 60,137 Cr and a
one of the high performing Tech Com- Market Cap of approximately ₹ 153,043
Tata Consultancy Services panies in India that provides a platform Cr, with nearly 160,00 trained employees
Established in 1968, Tata Consultancy to global enterprises and businesses to across 6 continents.
Service is the leading technology com- innovate and evolve their business mod- Wipro is one of the leading, globally rec-
pany in India, which has collaborated els, with the help of Digital Technology ognized Tech companies in the country
with some of the largest businesses of Transformation. that offers cognitive computing, analytics,
the world since its establishment. With With the help of its Mode 1-2-3 growth robotics, hyper-automation, etc., to its
a revenue of nearly ₹ 152,497 crores and strategy, HCL aims at providing a consol- clients to help them get accustomed to
a Market Capitalization of ₹ 845,337 idated portfolio of business and technol- the new-age digital world.
crores, the company grown immensely ogy solutions and holistic multi-service

country. Established in 1993, the compa-
ny has managed to garner a revenue of
approximately ₹ 47,996 Cr and a Market
Capitalization of ₹ 4,438 Cr. Today, the
company provides supply chain solutions
and operational efficiencies to nearly 220
international IT brands and caters to over
30 emerging markets.
At a ROE of 15.00%, the company is
growing at a rapid pace and is expected
to see further boom in the coming years.
Rolta
Established in 1989, Rolta is an Indian
multinational corporation which spe-
cializes in IT solutions, Geospatial and
Engineering services, BigData Analytics,
etc. It is one among the top public Indian
Infosys of 21.58%, the company has managed to IT companies and has also been listed on
With nearly 228,000 employees and a flourished exponentially since its estab- BSE.
market capitalization of approximately lishment, making its mark as the highest
US$ 47.7 billion, Infosys is one the lead- ranked Non-U.S. Based Company on the
ing tech companies in India. Established Forbes Global Digital 100 list (2018), as Mindtree Ltd
well as the Forbes Fab 50 companies in Established in 1999, Mindtree is a sub-
in 1981, the company has been listed on
Asia (2018). sidiary of the Larsen & Toubro Group.
NYSE as one of the best Global Consult-
The company specializes in technology
ing and IT Services company.
consulting services, and has successful-
With a revenue of ₹ 87,371 Cr and a cap- Larsen & Toubro Infotech Ltd ly dealt with over 350 enterprise client
ital of nearly US$ 11.8 billion, as of FY19 Larsen & Toubro is an Indian multina- engagements.
revenues, Infosys has claimed its spot tional conglomerate that specializes in With a ROE of 24.94% and a revenue of
among the Top 10 Technology Compa- construction, technology, manufacturing, ₹7,375 Cr, the company operates through
nies of India in 2020. engineering and financial solutions and its 21,000 employees across 15+ coun-
services. Established in 1938, the compa- tries.
Tech Mahindra ny currently has a revenue of ₹ 10,014 Cr
Established in 1986, Tech Mahindra is a and a Market Cap of ₹ 29,302 Cr.
At present, the company has catered to Hexaware Technologies
subsidiary of the multinational conglom- Established in 1990, Hexaware Technol-
360+ clients and offers its services across
erate Mahindra Group. The company has ogies is one of the fastest growing BPO,
30 countries.
over 125,700 professionals serving across IT and consultancy services provider in
90 countries, offering quality custom- India. With a Market Cap of ₹ 10,165
er-centric technology services to global Redington India Ltd and a revenue of ₹ 5,306 Cr, the company
enterprises and businesses. Redington India Ltd is a leading distrib- operates across 33 offices globally and has
With a revenue of ₹ 35,119 Cr and a ROE utor of IT products and services in the over 18,294 employees.

A Rising Star In The Global Financial Scene
A financial institution plays a signifi-

cant role in handling the monetary
and financial affairs of any business mod-
el, organization, corporate institute, etc.
To run efficiently, an economy requires
consistent monitoring of transactions
and regulation of monetary policies, this
is where financial institutions come into
play.
E uro Exim Bank Ltd. is one of the fastest growing in-

ternational financial institutions. Established in 2015,
Euro Axim Bank is headquartered in St. Lucia, West Indies.
EEB also deals exclusively with registered corporates and
clients based in active markets like UAE, Malaysia, Indone-
sia, Vietnam, Thailand, China, Africa and India. The com-
The institution also has a Representative Office in London, pany imports goods like non-perishable sourced frozen
along with a network of highly qualified agents, affiliates, food, garments, sewing machines, plastic piping, ceramics,
and partners designated in key locations who serve the im- plumbing accessories, pulses, raw metals, automobiles, etc,
port and export businesses across the globe. These partners from these markets.
play a pivotal role in facilitating the trade finance of the At present, the bank is focusing on expanding its network
company. by establishing offices in Singapore, Dubai and Chennai.

The idea behind establishing offices in these places is to paper, handling diverse and complex records pertaining
take maximum advantage of the rise in trade affairs be- sanctions and the variety of goods, the increasing burden
tween the Middle East and Far East. By doing so, the com- of AML (Anti-money Laundering), PEP checking, KYC
pany will also be able to build sales and provide vital ser- sanctions, a need for experienced staff with the appropri-
vices in Africa and the Indian subcontinent. ate skill set, etc, were a few out of the many initial Anoth-
er major adversity was understanding the complex nature
Euro Exim Bank’s Multifaceted Team of the trade ecosystem and its players, processes, expec-
The company has diverse team of trade experts who have tations and timings. However, after persistent hard work,
decades of experience in cross-border trade, financial constant updating through training, understanding local
messaging, systems, etc. With the help of these experts culture, and awareness of threats from cyber and fraudu-
and innovative technology, the company is able to gen- lent entities, the company has established itself as one the
erate first drafts, complete complex KYC processes, and top financial trade institutions.
send instructions with tight deadlines at a rapid pace.
Euro Exim’s international team of experts have immense
knowledge and experience in Trade Finance and SWIFT
messaging for transmission of complex instruments, all
thanks to their extensive network of contacts and coun-
terparties spread out in emerging markets of the Middle
East, South America, Africa and Asia.
How A Small Financial Institution Carved

A Niche In The Global Market
Euro Exim Bank was originally a small payment institu-
tion which encountered a highly competitive environ-
ment with lean operating margins and inadequate vol-
umes in the market. However, the bank observed a gap
in the market facilitating global trade. Many major banks
were withdrawing from the market in international trade.
Grabbing this opportunity, the company applied for a
Class ‘A’ license in St. Lucia, under the authority and su-
pervision of the FSRA (Financial Services Regulatory Au-
EEB’s Cutting-Edge wqBanking Solutions
Euro Exim Bank offers varied banking services including
thority). This qualified them to supply a range of banking
guarantees for bids and big budget tenders to contractors.
services, with their speciality being in trade finance and
The company is certified to issue Bid Bonds, Retention
the ability to expand into other areas.
Guarantees, Tender Guarantees. as well as Performance
Owing to this development, the company is now entitled
Bonds.
to provide Letters of Credit, Standby Letters of Credit,
The bank is one of the first regulated banks to have im-
along with Performance Bonds and Bank Guarantees,
plemented the latest payment technology, thanks to their
from their headquarters in St. Lucia. In addition to that,
collaboration with RippleNet and xCurrent. Through
the bank is also planning to expand their platforms based
xCurrent, the bank track real-time payments accurate-
on foreign exchange service, introduction of tradeable
ly and effectively, without the hassle of multiple routing.
digital assets, merchant accounts and pre-paid cards.
Their On-Demand Liquidity (ODL) services help clients
gain unlimited, low-cost access to liquidity with the help of
Overcoming Challenges As An Emerging the XRP digital asset. The XRP digital asset provides guar-
Financial Institution anteed exchange rates and immutability with frictionless
As an emerging financial institution, Euro Exim Bank transfer and settlement.
had to overcome many hurdles. The necessity for less The bank is also facilitating Online Bank Accounts with

24x7 availability, and an option to operate corporate ment, the company has built a strong bond with its clients
or personal savings account from anywhere in the world, and customers. It is this customer driven attitude that at-
safely. In addition to this, EEB has also started Merchant tracts clients over and over again.
Bank Accounts for buyers and sellers who operate from EEB is built on years of market experience, personal re-
across the globe. These Merchant Bank accounts would al- lationships, leadership, country expertise, and trust. The
low them to accept online payments, use any type of card company is also currently an active member on virtual
for their transactions with low rates to ensure safe and se-conferences, major industry events, and gatherings across
cure transactions. the globe, which helps them give their clients the latest and
the most accurate information. Their speed of response,
EEB’s Relentless Focus On Customer Sat- cost-effective instruments, service delivery, strong exec-
isfaction utive support, product innovation, geographic reach and
Currently, emerging nations are producing goods in coun- accurate information sharing has helped them acquire nu-
tries where it was not previously deemed possible to do so merous laurels and citations.
economically, or even considered to be a trusted , viable
source of goods. With trade wars and sanctions in estab- How EEB Evaluates Customers’ Trust In
lished economies, new sources of raw materials are be- Their Brand
coming more accepted as supply chains change with new Although EEB hasn’t yet applied any particular analytics
customers and global players. to evaluate their customers’ trust, they believe that the
EEB believes that customers are the lifeblood of any com- true measure of it is reflected in the volume of their re-
pany, and hence should be treated as such. The company peat business, on-boarding of new clients, and the range
has always aimed at working closely with their clients, to of goods and countries that their instruments cover. With
better understand them and fulfil their such elements increasing year-by-year, they feel assured
expectations. Through consistent that they’re putting their experience into practice and also
marketing efforts such as provid- communicating their Unique Selling Points (USP) effec-
ing competitive rates, attentive tively.
services, and efficient manage- Over the past two years, EEB’s marketing efforts, speaking
arrangements and published articles have become synon-
ymous with heightened brand awareness. Owing to these
efforts, the brand has garnered widespread recognition
Graham Bright and trust from clients and prospective customers world-
Head of Compliance and Operations wide.
How EEB’s Marketing Team Harnesses

Various Platforms
Euro Exim Bank has become well-versed in
graphics, web-design, article construction and
dissemination of key information, all thanks
to the consistent efforts of their strong mar-
keting team. Here’s a detailed breakdown of
their initiatives:
International Publications With

Thought Leadership Articles: EEB’s
team aims to ignite an inspirational spark
within readers. Having years of experi-
ence in financial markets, they’ve con-
tributed to major financial publications
on topics such as Impacts of Free Trade
Agreements, the opportunities in Africa
www.primeinsights.in | Edition- July 2020 Prime Insights

as alternative markets, Emerging market liquidity, Resolv- In the coming years, EEB’s strategy is to build the largest
ing the stifling of international through sanctions, and In- most professional sales team in trade of any institution and
novative payment solutions for emerging economies. Such be the pre-eminent trade finance issuers universally. It has
thought-leadership articles help EEB gain more exposure already started recruitment in India, and shall soon con-
through values-based marketing. tinue the process in other key locations. With the contin-
Conference panels: EEB has a professional team of speakers ued growth in international trade, even with the Covid-19
who are often sought as thought leaders. As their opinion is pandemic, new opportunities are arising each day for EEB’s
held in high regard, they’ve discussed key topics at SIBOS, target market, and it is positioning itself to take advantage
GTR, TXF, Caribbean Association of Banks, Ripple and of new markets and areas where major banks are retracting
other key financial conferences over the years. their services.
Video and digital output: In a quest to provide infor- EEB’s Outlook On Success And Entrepre-
mation to companies looking to import for the first time, neurship
EEB’s team has created information-sharing campaigns Like any pioneering company, EEB has taken small steps
across different platforms and mediums. This includes its and always been pragmatic, agile, and responsive in ap-
website content, knowledge-sharing videos, and more re- proach. Currently, with many businesses affected by
cently Leadership podcasts breaking down the complexi- Covid-19 and other pressures to survive, it is fanatical re-
ty of the trade sector, and providing information to such garding cashflow.
companies. Such knowledge-rich content is especially According to EEB, an entrepreneur is not just a person who
helpful for such companies where local barriers make it sets up a business or businesses and takes on financial risks
traditionally difficult to compete. in the hope of profit, but someone who has a greater vision
in mind. Along its journey, EEB has navigated through sev-
What Lies in Store For The Next Year? eral creative ideas, staff growth, product innovation, mar-
To take advantage of the massive opportunities in India and ket opportunities, etc. Standing firm to its altruistic virtues,
Asia, Euro Exim Bank has expanded its offices and build a Team EEB has also strived to serve the world as responsible
powerful sales team to fuel its operations. This move com- citizens with strong corporate and social responsibility.
plements the issuance and relay services for trade instru-
ments. It’s also strategically timed as many major banks A Message To The Readers Of
re-structure and de-commit to the region.
Apart from the aforementioned plans, EEB has also ex-
Prime Insights Magazine
Taking great pride in being recognised as one of the “Com-
panded its RippleNet xCurrent payments and ODL liquid-
panies of the Year 2020” by Prime Insights, EEB is con-
ity connectivity, and introduced Merchant Account ser-
fident that it’ll be retaining its position for many years
vices, enabling rapid settlement of business transactions
to come and shall be working with us in the future. The
globally.
financial institution considers its regional experience, in-
novative trade platform, account services, international
The Brand’s Vision For The Future expansion and trade digitalization with blockchain & AI
From its humble beginnings with few trades of limited val- capabilities as key to positioning itself as a leading trade
ue to being a major player in international markets, Euro finance facilitator.
Exim Bank’s journey has been one of growth, evolution, Here are some golden nuggets from EEB to all young, am-
and expansion. Owing to its increasing volumes, servicing bitious entrepreneurs who seek lasting success: “Building
more clients from many more countries, and linked with a business takes years, and relies on solid foundations. In
its ability to offer accounts, RippleNet real-time settlement the current uncertain economic climate, firms must be re-
driven by blockchain technology, EEB’s value proposition alistic in profit and investment outlook, exercise pragmatic
is growing annually. The brand is renowned for providing management, hire professionals, release the unproductive,
invaluable information, thought leadership content, valued listen and learn constantly from peers and competition,
analysis, and access to experienced professionals. Being an understand value and contribution, not just expenditure,
internationally recognised name, it retains its leading posi- and ultimately work out what customers want and keep
tion in conferences, publications and video output sources delivering it.”
as well.

CFO’s and CIO’s Synchronization can bring
sizeable benefits for busnessesafter pandemic
solutions.
Each CIO is making high efforts for

fetching maximum growth out of a
constrained budget. Businesses are
struggling to perform more with much
fewer resources available. Also, they are
moving on the path of ‘do it now’.
Though CFO possesses proficiency in

assessing costs, managing the balance
sheets, and controlling the finance. But,
in this dark period of the pandemic,
analyzing own capacities and estab-
lishing their business above the tech-
nological trend prevailing will require
collaboration with CIO.
The COVID-19 has persuaded all
CFOs to keep an eye on the company’s
each expense in detail. Today, data play
an inevitable role in the economy. To
analyzethe company’s actual financial
position, data plays an imperative role.
Predicting the right actions out of large
information is tough.
IT has come tothe forefront of gather-
ing indispensable data to form business
strategies. CFO’s work is to analyze the
COVID-19 pandemic has affected the entire world in every way and has crashed data received and improve their strate-
the economy of even powerful countries of the globe. People have accepted this new gic solutions. Now is the time for CFOs
world with numerous compromises to be made just to survive in the crisis and grow and CIOs to interact more than ever.
as well. The world is agonizing in various ways like loss of human lives, economical Powerful IT solutions are there to pro-
crash, and financial crisis. vide the most relevant data for CFOs
Until the vaccine is introduced for ending this pandemic, it is going to take a long to get more insight into their business
time to make the world to embellish again. IT sector has played an imperative role scenario and make authentic financial
in the lockdown by continuing its business through work from home policy. It has decisions.
inspired the business world to move towards digitalization which has noticeable
benefits like business endurance, flexible working hours, and intensified teamwork. Post-COVID Challenges
The time has come to make the entire earth digital. Technological innovation is Usually, CFOs are unmindful about
bringing a revolution in the businesses and efforts are made for discomforting cyber technical discrepancies for an indi-
threats. Issues for happening cybercrime arises after open access and teamwork is vidual company. Pandemic has come
the mainstream at the moment. along with unmatched financial threats
The Covid-19 pandemic has brought digital modernization to grow in India. A rapid and excessive pressure to work with
increase is predictedpredominantly in the IT sector. In the future, IT operations are financial constraints wisely. This chal-
going to become customary for all businesses making it mandatory to bring digital lenging phase of crisis can be simplified

just by establishing synchronization between CIOs with CFOs.
CIOs can provide CFOs a viewpoint regarding what tech costs to
consider and what to ignore.
Currently, businesses are focusing majorly on their cash flows
and expenses. Most of them are adjourning their outlays just
to prevent capital expenses until the situation becomes normal
again. Reduction in the IT costs is possible for CFOs only after
courteouscommunication with CIO.
There is a need to review all ad hoc expenses occurring inside
the company and CFOs and CIO’s unified efforts for shortlisting
technology items in the essential and non-essential categories
are going to work in such a crisis. This entire procedure requires
CIO’s authentic data and proficiency as well.
Creating Trustworthy Relationship

It is not easy for CFOs to keep in tune with CIOs. Evolution in
the IT sector can be felt quite rapid and needs enough knowl-
edge and skills. When it comes to technological development,
non-technical employees are always left behind. A CFO’s work is
limited to just cost analysis while CIOs letthe organization know
its capacities and follow the latest tech trends.
At the time of bringing technological insurgence, a CIO of busi-
ness has to focus on financial of the projects. This collaboration
will make the CIO use their technical knowledge to move along
with the technological shift within the financial budget available.
Swaying Role of ITs in Businesses

ITs are responsible for business advancement by offering fre-
quenttechnical solutions and allow some keen benefits like ex-
panding income opportunities, escalating business productivity,
and eradicating surplus costs. CIOs and CFOs collaboration will
result in effective implementation of the progressions discov-
ered. Businesses are now going to be most efficient than ever.
Few key benefits of this allianceare better hardware deployment,
easier hardware and software expenses observation, measuring
the accurate value of projects, cost reduction prospects, genu-
ine financial decisions, and allowing financial benefits for a pro-
longed duration, etc. The pandemic has brought several other
advancements along with the crisis.

Top 5 Electric Vehicle
Makers in India
Tata Motors
Tata Motors is set to address all range issues associated with EVs with its recently launched Nexon EV
which gives a range of approximately 300km. The Nexon EV is powered by ZIPTRON technology which
offers fast charging capability, high voltage system, excellent battery life, and a motor warranty of eight
years.
Hero Electric
A subsidiary of the Hero Group, Hero Electric

has already manufactured more than a dozen
electric vehicles in the past decade. The company
is one among the leading electric vehicle manu-
facturers in the country. With launches such as
the ER series, E2 series, and E5 series, the com-
pany has also manufactured electric two wheelers
like Optima, Flash, Photon, and Nyx.

Mahindra Electric
With the initial launch of its famous Reva
electric car, Mahindra Electric paved the
way for many EV manufacturers in the
country. Over the years, the company has
branched out in various segments, offer-
ing a series of electric autos, vans, and
three-wheelers like Mahindra eAlfa Mini,
Mahindra eSupro, Mahindra eVerito, etc.
Lohia Auto
Being one of the largest Electric Vehicle manu-
facturers in India, Lohia Auto has consistently
manufactured a wide range of electric scooters,
e-rickshaws, and electric three-wheelers over the
years. As of recently, the company is focused on
launching two-wheeler e-scooters to take on the
e-Chetak challenge. One of the most popular
launches by the company was the Comfort E-Au-
to HS in 2018, which has a seating capacity of 5
people and a loading capacity of 40 kg.
Ashok Leyland
Owned by the Hinduja Group, Ashoke Leyland is one of the largest commercial vehicle manufacturing com-
panies in the country. Over the years, the company has launched various electric buses, and is now focusing on
introducing battery swapping in electric buses, as a means to resolve the e-mobility related issues in the country.
One of the most popular launches of the company was the Circuit-S Electric Bus at the India Auto Expo in 2018.
This electric bus was powered by SUN Mobility’s Swappable Smart Battery™, one of the first of its kind in the
country.

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T E

Editorial Coordinator:- Siddhant Pengoriya,Khushi Rawat,

Art Director:- Aryan Jha

Graphic Designer :- Bhavana N Sivadas, Deepanshu Bisariya

Head Of Distribution & Production:- Shivani Lath, Kaashvi Jain,

Web Development & Maintenance :- Apoorva Jain

Advertising & Promotion: - Rohan Batra, Pakhi Vats, Gaurav Singh,

Sr. Business Development Manager:- Arindam Sarma , Yashwinee Singh

Data Analysis: - Aditya Tomar,Athul Vijay K,Shaurya Agarwal

Prime Insights 3 www.primeinsights.in | Edition- July 2020

Dr. Rajesh Joshi

www.primeinsights.in | Edition- July 2020 4 Prime Insights

The top 8 big data and data

Dr. Santosh Kumar Gupta

Anti-covid products flying off

Is Safety in Public Spaces

Optiminastic Infomedia Pvt. Ltd. –

Prime Insights 5 www.primeinsights.in | Edition- July 2020

Top 10 Real Estate Companies

Top 10 Technology companies

CFO’s and CIO’s Synchroni-

Top 5 Electric Vehicle

www.primeinsights.in | Edition- July 2020 6 Prime Insights

Dr. Rajesh Joshi

www.primeinsights.in | Edition- July 2020 8 Prime Insights

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Skynet’s Vision for The Future

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Dr. Rajesh Joshi’s Message To The Readers Of Prime Insights

Dr. Rajesh Joshi

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Mr. Tandon’s Inspiration Behind Dalitso

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1. Creating A Startup Because Everyone Here’s the set of questions:

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care procedures, medical services, apparatus, and diagnosis into

What is medical billing?

Why do USA based Medical Billing Companies outsource

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Optiminastic’s Inspiring Entrepreneurship

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Staying Afloat During The Coronavirus Pan-

Prime Insights 35 www.primeinsights.in | Edition- July 2020

Founded in 2008, PolicyBazaar is regarded as India’s largest online insurance aggregator

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A financial institution plays a signifi-

E uro Exim Bank Ltd. is one of the fastest growing in-

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