BEAUTY STANDARDS OF PAKISTAN

SUBMITTED TO: MADAM NOREES NAVROZ

MUSKAN MUSTAFA (2347268)

PAKISTAN STUDY ASSIGNMENT
BS-AF (I)
 Beauty Standards of Pakistan
Beauty standards in Pakistan, like in many other parts of the world, are influenced by a variety of
factors, including culture, history, media, and social influences. These beauty standards can have
both positive and negative consequences, and there is a growing awareness of the need for more
inclusive and diverse beauty ideals. Here's a closer look at the beauty standards in Pakistan, their
reasons, drawbacks, and some suggestions for promoting a more inclusive perspective.

Beauty Standards in Pakistan:

1. Fair Skin: Fair skin is often favoured in Pakistan, and this preference is partly rooted in
historical and colonial influences, where lighter skin was associated with higher social status.
2. Modesty in Dress: Modesty in clothing, such as wearing a shalwar kameez and covering one's
head with a dupatta (scarf) for women, is considered elegant and in line with cultural norms.
3. Long Hair: Long, well-maintained hair is admired, and many Pakistani women take pride in
their hair care routines.
4. Symmetrical Features: Symmetry in facial features and well-defined facial structures are
often associated with beauty.
Reasons for these Standards:
1. Historical and Colonial Influences: The preference for fair skin can be traced back to British
colonial rule when lighter-skinned individuals were often given higher social status and
privileges.
2. Societal Norms: Modesty in dress and behaviour is deeply ingrained in Pakistani society,
influenced by cultural and religious values.
3. Media and Influence: Media, including television, films, and advertisements, often promote
certain beauty standards that can shape public perceptions.
Drawbacks:
1. Pressure and Insecurity: Strict adherence to these beauty standards can create pressure and
insecurity among individuals who don't naturally fit these ideals.
2. Low Self-Esteem: People who do not conform to these standards may suffer from low self-
esteem and negative body image.
3. Colorism: The preference for fair skin can perpetuate colourism and discrimination based on
skin colour, which is harmful and divisiv
Suggestions for Promoting Inclusive Beauty Standards:

1. Diverse Representation: Media should promote diverse beauty ideals that reflect the range
of skin tones, body shapes, and features found in Pakistan.
2. Education: Promote awareness and education about the harmful effects of colourism and the
importance of self-acceptance.
3. Challenge Stereotypes: Encourage discussions and challenge stereotypes related to beauty in
schools, communities, and the media.
4. Self-Confidence: Promote self-confidence and self-worth regardless of adherence to
traditional beauty standards.
5. Celebrate Natural Beauty: Encourage the celebration of natural beauty and individuality.
6. Media Responsibility: Encourage media outlets to portray a wide range of beauty ideals and
avoid promoting unrealistic or harmful standards.
7. Role Models: Highlight diverse role models who have achieved success and recognition in
various fields, breaking away from traditional beauty norms.

Impact of Beauty Standards in Pakistan:

The impact of beauty standards in Pakistan can be profound and far-reaching, affecting
individuals' self-esteem, mental health, and overall well-being. Here's a closer look at some of
the consequences:

1. Pressure and Insecurity: The pressure to conform to traditional beauty standards can lead to
feelings of insecurity and inadequacy, especially among those who do not naturally fit these
ideals. This can result in a constant quest for external validation and physical alterations, such as
skin-lightening treatments or plastic surgery.
2. Negative Body Image: Strict adherence to beauty standards can contribute to negative body
image issues. People may develop unrealistic expectations about
their own bodies, leading to dissatisfaction and, in some cases,
eating disorders or extreme dieting practices.

3. Colorism: The preference for fair skin can perpetuate

colourism, where individuals with darker skin tones face
discrimination and bias. This can have detrimental effects on
individuals' self-esteem and opportunities in various aspects of
life, including education and employment.

4. Gender Roles: Beauty standards can reinforce traditional gender roles, with women often
feeling more pressure to conform than men. This can limit women's opportunities and reinforce
stereotypical notions of femininity.

5. Economic Impact: The beauty industry, including cosmetics, skincare products, and beauty
treatments, can be lucrative. However, the emphasis on these products and services can lead to
financial strain for individuals and families who feel compelled to spend a significant portion of
their income on them.

Promoting Inclusive Beauty Ideals:

Promoting more inclusive beauty ideals in Pakistan requires a multi-faceted approach that
involves individuals, communities, the media, and policymakers. Here are some strategies to
consider:

1. Media Literacy: Promote media literacy to help individuals critically analyze the portrayal of
beauty in the media. Encourage discussions about how beauty standards are constructed and
perpetuated through various forms of media.

2. Diverse Representation: Encourage media outlets to feature a wide range of models and
celebrities who represent diverse beauty ideals. Highlight success stories of individuals who have
achieved recognition and acceptance without conforming to traditional standards.
3. Education and Awareness: Incorporate discussions about body image, self-esteem, and
diversity into school curricula. Raise awareness about the harmful effects of colourism and the
importance of embracing all skin tones.

4. Community Initiatives: Community organizations and leaders can play a role in organizing
events and workshops that celebrate diversity and promote
self-acceptance. These initiatives can help foster a sense of
belonging and support for individuals who feel marginalized
due to beauty standards.

5. Supportive Parenting: Parents can play a crucial role in

fostering self-confidence and self-esteem in their children.
Encourage parents to promote positive body image and
discourage negative self-talk.
6. Corporate Responsibility: Encourage beauty and fashion
industries to adopt responsible advertising practices that do
not perpetuate unrealistic beauty standards. Recognize and
reward brands that embrace diversity in their marketing campaigns.
7. Policy Measures: Policymakers can consider implementing regulations that restrict the
promotion of harmful beauty treatments and products. They can also support initiatives that
promote diversity and inclusion in media and advertising.
8. Mental Health Support: Recognize the importance of mental health support for individuals
who may be struggling with body image issues or self-esteem. Encourage access to counselling
and therapy services.

Promoting inclusive beauty ideals in Pakistan is a long-term endeavour that requires a shift in
societal attitudes and practices. It involves challenging deeply ingrained norms and stereotypes
while celebrating the beauty of individuality. By working collectively across different sectors of
society, Pakistan can move toward a more inclusive and accepting beauty culture that embraces
diversity and empowers individuals to feel confident in their own skin.
Reference:
https://www.heremagazine.com/articles/five-global-beauty-gurus-break-down-beauty-standards-
from-around-the-world
https://images.dawn.com/news/1191107
https://tribune.com.pk/story/2394895/fair-or-dare-what-does-it-take-to-look-beautiful-on-
pakistani-television
https://www.coursehero.com/file/93716921/Research-Proposaldocx/