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  • VM Portfolio - Stores of The Week

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    The document describes before and after photos of merchandising changes made across multiple areas in two CMS stores in Singapore. The changes included refreshing displays of men's and gender-free apparel, keylook walls, mannequins, footwear walls, accessories, and incubate products. The goal was to showcase new products, follow brand guidelines, create cohesive stories, and increase sales metrics.

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    vm portfolio - stores of the week

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    The document describes before and after photos of merchandising changes made across multiple areas in two CMS stores in Singapore. The changes included refreshing displays of men's and gender-free apparel, keylook walls, mannequins, footwear walls, accessories, and incubate products. The goal was to showcase new products, follow brand guidelines, create cohesive stories, and increase sales metrics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    36 views15 pages

    VM Portfolio - Stores of The Week

    Uploaded by

    api-310192813
    The document describes before and after photos of merchandising changes made across multiple areas in two CMS stores in Singapore. The changes included refreshing displays of men's and gender-free apparel, keylook walls, mannequins, footwear walls, accessories, and incubate products. The goal was to showcase new products, follow brand guidelines, create cohesive stories, and increase sales metrics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    CMS STORE – JEWEL, SG

    Before After
    • Refresh the men’s apparel wall.
    • Rearranged the products for a better colour & product story.
    CMS STORE – JEWEL, SG

    Before After

    • Refresh the outfits on the keylook wall panel.


    • Changed the black hangers to the green hangers as per the guideline to highlight the new collection.
    CMS STORE – JEWEL, SG

    Before After

    • Refresh the incubate table to showcase gender-free product.


    CMS STORE – JEWEL, SG

    Before After

    • Refresh the outfit of the mannequins to showcase new products.


    CMS STORE – JEWEL, SG

    Before After

    • Rearranged the footwear wall to follow the correct display as per the converse guideline.
    CMS STORE – JEWEL, SG

    Before After
    • Rearranged the footwear wall to follow the correct display as per the converse guideline.
    CMS STORE – JEWEL, SG

    Before After
    • Refresh the accessory wall for a better product story.
    CMS STORE – JEWEL, SG

    Before After

    • Refresh the table to showcase incubate product.


    • Created a full product story to encourage cross-merchandising and increase ATV & UPT.
    CMS STORE – NEX, SG

    Before After

    • Rearranged the apparels to the proper zoning.


    • Rearranged the apparels for a better colour & product story.
    CMS STORE – NEX, SG

    Before After

    • Rearranged the apparels for a better colour & product story.


    CMS STORE – NEX, SG

    Before After

    • Rearranged the apparels for a better colour & product story.


    • Swapped the bags for a full outfit instead so that there are no empty spaces.

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