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Test Bank for Sociology in Action A Canadian Perspective 2nd Edition by Symbaluk

Test Bank for Sociology in Action A Canadian


Perspective 2nd Edition by Symbaluk

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chapter 6

Indicate whether the statement is true or false.

1. Jackson is a 16-year-old who watches about 20 hours of TV per week. He is on par with other teenagers his
age.
a. True
b. False

2. YouTube is a disruptive force against commercial media forms.


a. True
b. False

3. The meaning of a particular image emerges primarily from the characteristics of the image.
a. True
b. False

4. Fewer than half of adults, on a global scale, read a daily newspaper either in print or online.
a. True
b. False

5. Herman and Chomsky’s theory concerning elite control over the news is known as “the propaganda model.”
a. True
b. False

6. Approximately 73 percent of Canadian households have more than one television set.
a. True
b. False

7. Marshall McLuhan would argue that despite new forms of media, the experience of receiving the message is
the same.
a. True
b. False

8. Ticket sales at theatres in North America declined slightly in 2013, while the global trend has been an
increase in sales.
a. True
b. False

9. Conflict theorists argue that a small powerful group determine how we come to view certain things.
a. True
b. False

10. Among the top four Canadian multimedia companies, Quebecor Media is first.
a. True
b. False

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11. Media literacy enables a person to make informed choices about messages contained in the mass media.
a. True
b. False

12. Girls internalize media messages about beauty and femininity between the ages of 8 and 10.
a. True
b. False

13. Social learning theory promotes learning in groups to encourage the imitation of positive actions.
a. True
b. False

14. According to the Privacy Commissioner of Canada’s (2012) inspired report on the general public’s
knowledge of privacy-related issues linked to media use (i.e. smartphones), Canadians largely are very
comfortable with their capacity to manage media-related privacy, and were comfortable with their knowledge of
their privacy rights and their ability to protect themselves.
a. True
b. False

15. Canadians are a close second to Americans in how much time per month is spent online.
a. True
b. False

16. According to Tomi T. Ahonen, email is the “new” 7th mass media.
a. True
b. False

17. Cultivation theorists argue that media representations of violence and disorder tend to convince viewers that
the world is a meaner and more brutish place than it really is.
a. True
b. False

18. People are powerfully influenced by media messages because they think they are invulnerable to such
messages.
a. True
b. False

19. Representation is a term used to describe how meaning is attributed to media images.
a. True
b. False

20. The music industry does not reflect the same concentration of ownership as newspapers, television, or
movies.
a. True
b. False
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21. The functionalist framework examines how media fits into our daily lives.
a. True
b. False

22. The evidence from experimental studies demonstrates the potential long-term link between TV violence and
aggressiveness.
a. True
b. False

23. The link between images of violence and real-life violence remains one of simple cause and effect.
a. True
b. False

24. The average Canadian spends almost 24 hours a week watching TV.
a. True
b. False

Indicate the answer choice that best completes the statement or answers the question.

25. If a functionalist analysis of the mass media is done, what would be the focus of the work?
a. how the media is used to make society function more efficiently
b. how the media makes life easier for members of society
c. how the media disrupts old practices and creates new practices
d. how the media contributes to the maintenance of stability in society

26. The six largest American media-interest corporations have holdings of diversified media companies.
According to the text, what specific name is given to this kind of corporation?
a. diversified corporation
b. conglomerate
c. media mogul
d. monopoly

27. Which of the following is NOT a debated question in the study of violence in the media?
a. What constitutes an act of aggression?
b. How should violence be measured?
c. How do we distinguish between agents of aggression?
d. Is violence in a video game the same as violence on television?

28. Which of the following is composed of large-scale organizations that use print or electronic means to
communicate with large numbers of people?
a. popular media
b. social media

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c. mass media
d. alternative media

29. According to Tomi T. Ahonen, by what name is the eighth mass medium known?
a. assisted realism
b. augmented reality
c. amassed reality
d. amplified pragmatism

30. Matthew was moving from Saskatoon to Vancouver to start a new job with an architectural firm. He had
never driven in Vancouver before and he was using a smartphone app to see an up-to-date map of the area while
also getting spoken directions as well. According to Tomi T. Ahonen, what is the term assigned to Matthew’s
use of his smartphone?
a. digital multitasking
b. app surfing
c. amplified mapping
d. augmented reality

31. Billy is 15, and he watches a lot of television, especially cop shows and gory movies, as well as spending
time playing first-person shooter games online. Although Billy lives in a safe area, he carries a knife “just to
feel safe.” Which of the following identifies Billy’s condition?
a. the violence delusion
b. mean world syndrome
c. screen-time paranoia
d. mean streets syndrome

32. According to the text, what are the possible short-term effects of exposure to violence in the media?
a. increased risk of emotional trauma
b. increased risk of placing oneself in dangerous situation
c. increased risk of engaging in physical assaults
d. increased physical and verbal behaviours

33. According to the text, what is the term used for an overgeneralization about a group that is often based on
faulty assumptions?
a. critique
b. complaint
c. stereotype
d. framing

34. Nicole has realized that her favourite television drama promotes marriage and family values. Nicole wonders
if this message contributed to her disappointment when her friend Amy announced she was getting a divorce.
What kind of sociological framework did Nicole use to analyze the television show?
a. a functionalist framework
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b. a conflict framework
c. a feminist framework
d. a postmodern framework

35. Cultivation analysis is about how people with long-term exposure to something develop, or cultivate,
perceptions that are at odds with reality. With respect to television violence, which term captures this effect?
a. mean world syndrome
b. mean streets syndrome
c. violence begets violence
d. sticks and stones effect

36. Ivana almost never uses the phone because she prefers using email to send messages. What is the common
term sociologists use for this kind of interaction?
a. electronic mediation
b. electronically mediated socialization
c. electronically mediated conversation
d. electronically mediated communication

37. How an interaction or event is depicted or framed is integral to its perceived meaning. This theory is
attributed to which well-known sociologist?
a. Stuart Hall
b. Robert Entman
c. Erving Goffman
d. Karen Dill

38. Which of the following is Marshall McLuhan’s famous phrase about the mass media?
a. The future is cell phones.
b. The medium is the message.
c. The experience is influenced by form.
d. Technology is a religion unto itself.

39. According to the text, how many main networks does Canadian television operate?
a. 4
b. 5
c. 6
d. 7

40. The television industry has declining revenues due to which change in the mass media?
a. reduced interest in advertising
b. reduced costs of advertising
c. increased interest in other media
d. increased costs of production
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41. An eight-year-old boy grows up in a home where his father demonstrates ethnic intolerance. One day while
watching TV, the boy’s father yells at a man on the television, “Why don’t you go back home where you
belong?” The next day the boy sees a schoolmate of the same ethnic background and repeats what he heard his
father say. Which theory predicts this kind of behaviour from the boy?
a. observational theory
b. technological theory
c. critical theory
d. social learning theory

42. According to the text, which of the following is NOT part of new media?
a. tele-banking
b. twitter
c. video podcasts
d. electronic commerce

43. Postmodern theorists encourage consumers to do which of the following when exposed to the mass media?
a. think critically about the messages taken in
b. be aware of the mean world syndrome
c. appreciate the influence of violence in the media
d. control the short- and long-term effects of media exposure

44. According to the text, which medium has had a resurgence due to its use in the music industry?
a. the vinyl record
b. the phonograph
c. the Internet
d. the compact cassette

45. A large oil company also owns a chain of print and broadcast news media. At one of its gas stations there is
a large fuel spill, which leaks into a nearby harbour. This incident caused significant environmental damage, yet
nothing was reported about it in the company’s news media. What kind of media activity is represented by the
absence of reporting this news in the company-owned papers, and on its radio and television stations?
a. biasing
b. framing
c. controlling
d. obscuring

46. Some researchers have opted for a broader approach to studying media violence rather than condemning or
supporting it. What two factors might be implicated in how violence is encouraged within the media context?
a. social and political
b. social and cultural
c. cultural and marketability

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d. economic and political

47. According to the text, what is the most researched topic in the area of mass media?
a. stereotypes
b. women
c. advertising
d. violence

48. According to the text, which theory states that repeated exposure to television violence results in cumulative
effects on viewers?
a. violent theory
b. desensitization theory
c. cumulative theory
d. cultivation theory

49. A researcher conducts an analysis of people’s television viewing habits and their perceptions of the world,
and concludes that people who watch more television tend toward a greater perception of being victimized by
criminals. What term best categorizes this kind of analysis?
a. survey analysis
b. perception analysis
c. cultivation analysis
d. self-analysis

50. According to the text, what are the possible long-term effects of exposure to violence in the media?
a. increased risk of emotional trauma
b. increased risk of placing oneself in dangerous situation
c. increased risk of engaging in physical assaults
d. increased physical and verbal behaviours

51. How would Robert Entman label the framing technique used when a news story is placed in the context of a
larger political system or issue?
a. cultivation
b. agency
c. generalization
d. categorization

52. According to the text, Canada’s telecommunications industry has had a growth in revenues because of which
increased use in the mass media?
a. flat-screen televisions
b. cell phones
c. high-speed Internet services
d. online gaming
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53. News headlines such as “Radicalization an issue for Imams,” and “RCMP determined to identify radicalized
citizens/Imams urged to cooperate,” serve to frame concerns over responsibility for alleged terrorist actions in
Canada. To which of the four properties of news narratives does this scenario refer?
a. saliency
b. agency
c. categorization
d. identification

54. Allyson and Jennifer own and run a clothing design and manufacturing shop in a mid-sized city in Western
Canada. They market a particular style of adult clothing that caters to adults who spend much of their days in
wheelchairs. They recently made the decision to stop advertising in print-based magazines and have moved
their marketing and advertising needs strictly to digital copies of magazines. According to the text, which trend
have the owners recognized?
a. Advertising to a smaller but very select audience will result in more sales.
b. Digitized copies of magazines reflect a growing environmental shift away from print copies.
c. Print magazines sales have been declining while digitized copies with smaller markets are increasing
in popularity.
d. People who purchase their specialized clothing designs are more likely to shop and order online.

55. Marissa is a big fan of a popular TV reality show that features amateur singers performing for industry
experts. While watching the show on her TV screen, she uses her smartphone to vote for her favourite
performer, after which she will participate in a contest for her favourite TV drama. What term describes
Marissa’s activity?
a. simultaneous second screening
b. synchronised multi-screening
c. media overconsumption
d. compulsive media multitasking

56. According to the text, how might parents reduce the amount of violence to which their children are exposed?
a. use V-chips and other program-blocking technology
b. encourage playing video games instead of television viewing
c. spend time with their children
d. contact the Action Group on Violence on Television

57. Bill and Marta watch the evening news while they eat their dinner. However, while watching the relatively
short news clips on TV, they also have their smartphones synced into the program. They are able to follow up
on news stories for more in-depth coverage. What is the name given to the specific type of app used to
accomplish this task?
a. companion app
b. secondary display app
c. “buddy up” app
d. enhanced display
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58. A mass media corporation that pushes a particular political agenda is said to be following what kind of
model?
a. the conflict model
b. the propaganda model
c. the corporate model
d. the conglomerate model

59. Which of the following is an assertion reflected in a conflict analysis of the mass media?
a. The media serves the economic interests of a few powerful people and organizations.
b. The media attempts to suspend bias and be objective.
c. The media simply reflects common societal interests.
d. The media’s news is not filtered nor interpreted but merely reported.

60. By what name is the newly developed digital currency known?


a. buycoins
b. digicoins
c. bitcoins
d. bytecoins

61. Earle, a 20-year-old university student, has recently renewed his public library account. He also borrows
books from the university library system. He borrows on average 8 to 10 books per month. According to the
text, with which research findings does his behaviour correspond?
a. Earle has developed the skill of speed reading due to the vast amount of written information that
young readers encounter in the digital age.
b. Research shows that young readers are not yet convinced of the monetary value of e-readers and e-
books.
c. Young readers prefer the choice and availability of print books as opposed to being constrained in
choice of reading material from a particular e-source.
d. Young readers prefer print books to e-books.

62. A media analyst warns that the “media conglomerate” is selectively contributing to hysteria about global
warming because the focus is only on stories that allege manmade carbon emissions are the problem. The
analyst further states that there are plenty of opposing opinions from credible scientists that don’t get airtime.
He concludes that we are being deceived with an unbalanced, media-selected view. Which theoretical
perspective has informed this critic’s observations?
a. functional
b. anarchist
c. postmodern
d. conflict

63. What label does the text give communications that target large audiences in print or in electronic format
using audio and/or images?
a. mass communications
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b. mass media
c. technological communications
d. media communications

64. According to a conflict framework, which of the following contributed to the homogenization of news in the
print media?
a. competitive media
b. media monopolization
c. competitive television
d. consumer tastes

65. Fiona prefers to send text messages and emails rather than engage in a real-time conversation on her phone.
She also plays several popular games on her smartphone and chats regularly with opponents from all over the
world. Fiona prefers the company of her social network community to that of face-to-face interactions. By what
term is this new media-inspired social phenomenon known?
a. media attachment
b. together but apart
c. alone together
d. digital association

66. According to the text, what is one of the major foci of the Canadian Radio-television and
Telecommunications Commission?
a. to encourage communications that serve the interests of Canadians
b. to encourage ethnic community solidarity
c. to encourage global distribution of Canadian television shows
d. to encourage diversification in programming

67. “Everywhere I turn, there is a story about the trial of a man who murdered his wife. It’s on the front page of
every paper and the lead story in every broadcast, covering every detail. It’s like nothing else is going on in the
world.” According to the text, this statement is providing what kind of analysis of the news coverage?
a. placement
b. narrative
c. leading
d. sizing

68. According to Robert Entman, which of the following is NOT used by the media to frame and create
meanings in news narratives, highlighting certain aspects of a news event?
a. cultivation
b. agency
c. generalization
d. categorization

69. Jack buys a Nike T-shirt. He does not realize that his choice has likely been influenced by the main character
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in the movie he watched last night who was wearing a Nike T-shirt. According to Karen Dill, why are we
regularly influenced by the media?
a. because we want to mimic Hollywood stars whom we see in the media
b. because we want to follow popular trends portrayed in the media
c. because we want to purchase quality products we see stars using in the media
d. because we want to believe we are invulnerable to such messages

70. According to the text, what does the social learning perspective tell us about violent behaviours?
a. People are intrinsically/naturally aggressive.
b. Nonviolent people prefer to watch violent TV.
c. Aggression stems from lack of socialization.
d. Aggression is learned like any other behaviour.

71. According to the text, what does a conflict framework analysis of the media attempt to demonstrate?
a. It asserts that multimedia outlets reproduce local community values and interests.
b. It asserts that a monopolized media can shape public perception about certain issues.
c. It asserts that ownership and control of the media is becoming decentralized.
d. It focuses on current trends and values in society to help construct the media’s content.

72. According to the text, what is the newest form of mass media?
a. the video game console
b. the video conference
c. the cell phone
d. the Internet

73. Danielle loves using the mobile apps on her cell phone. She keeps track of the news, does her banking,
follows her favourite celebrities, texts her friends, and plays games on the bus. She would prefer to use her apps
than have dinner with her family. According to the text, Danielle’s activities reflect which major concern
associated with all of the electronic-mediated communication?
a. reduced interaction in real life
b. inability to distinguish real life
c. improper grammar resulting from texting
d. eye impairment from screen use

74. According to postmodern theorists, which of the following is NOT considered part of being media literate?
a. All media are constructions.
b. Media have commercial interests.
c. Media have social and political implications.
d. Meaning in media is the same for all audiences.

75. According to the text, which medium is an example of how the Internet has changed existing media and
created new markets?
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a. digital audio
b. smartphones
c. Apple-inspired apps
d. satellite radio

76. According to the text, why is it so hard to study the media influence in society?
a. because there are too many media to obtain a comprehensive study
b. because media exposure is different for every individual
c. because people do not accurately report the influence of the media
d. because media-specific studies are of more relevance

77. The effect of media on violence in society is the most researched area with respect to media influence.
According to the text, what is the second most researched area with respect to media influence on individuals?
a. gaming
b. cell phones
c. children
d. advertising

78. The pilot for a new television show included a character that helped a teenager obtain an abortion. Since a
major shareholder on the television network’s board of directors was anti-abortion, the show was not purchased.
According to the text, what sociological approach could be used to analyze the influence of the shareholder?
a. socialization
b. monopolization
c. functionalist framework
d. conflict framework

79. According to the text, what is the term used when a company has exclusive control over a particular product
or service such as having exclusive control of news print media for an entire province?
a. socialization
b. monopoly
c. persuasive
d. elite

80. An elderly woman received a new smartphone as gift from her children. She did not know that she should
set up a password to protect her phone. According to the text, this scenario reflects what particular concerns
identified by the Privacy Commissioner of Canada’s (2012) report?
a. Canadians did not indicate any significant concerns related to media use and privacy related issues.
b. Canadians were concerned about their lack of knowledge concerning their privacy rights and felt a
corresponding lack of ability to protect media-related privacy.
c. Canadians were content to follow the American standards of media use and personal privacy policy.
d. Canadians were confident that the RCMP, CRTC, and Privacy Commissioner of Canada were firmly
in control of the policies and regulations regarding privacy protection.
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81. According to the text, what was the main feature of a Canadian–American joint arrangement policy of “net
neutrality”?
a. a principle of equality and detachment with respect to how information on the internet is treated by
network providers
b. a policy of equal treatment of both Canadian and American customers regarding fair pricing and
access to both Canadian and American network providers
c. more freedom of choice for what kind of material and information customers might access from
media providers
d. a principle of open access to stations, channels, and fair competition, with fair pricing

82. What is the term for the approach to media effects that was pioneered by George Gerbner and his associates?
a. the ideology model
b. the cultivation analysis
c. the hegemony model
d. the propaganda analysis

83. What is one critique or negative consequence of the consolidation of media properties?
a. narrowcasting—fragmentation of programming to specialty or niches
b. globalization—a boy in Mumbai listening to Mustang Sally on his MP3
c. making the media less open and diverse in terms of ideas and cultural products
d. sharing critical information/news around the world almost instantaneously

84. According to Tomi T. Ahonen, what is the newest form of mass media?
a. cell phone
b. Internet
c. Blu-Ray
d. gaming consoles

85. A news production crew decides that the lead story of the day is about the war in Afghanistan rather than
about the famine in Somalia. This decision makes the war central to the evening newscast, making it seem more
important than the famine to those watching the news that night. What sociological theory is reflected by this
analysis?
a. the conflict model
b. the propaganda model
c. the corporate model
d. the conglomerate model

86. According to the text, the “sizing” of a news story involves which of the following considerations?
a. how a story is framed
b. how a story is presented in relation to other stories
c. who the reporter is
d. what the story is

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87. Nassir was upset at the one-sided news coverage of a rally he attended. The news on television showed only
the police being bombarded by students and no there was no mention of the police brutality that began the
incident. Nassir decided to upload video of the police attacking his friend onto YouTube. This is a
demonstration of which role that YouTube currently plays online?
a. It disrupts traditional forms of media.
b. It is a widely popular source of information.
c. It challenges commercial media.
d. It is exploited by the mass media.

88. Olympia believes that women should not be on the street alone after dark because they will likely be raped
or killed. She draws this conclusion based on all of the police dramas she watches on television. What
sociological term would Gerbner and his colleagues use to explain her fear?
a. imagined fear syndrome
b. mediated fear syndrome
c. street violence syndrome
d. mean world syndrome

89. Mike is taking a sociology course titled Mass Media and Communications for the 21st century. His interest
in this class emerges from his concern with how media might be negatively or positively affecting society
through subtle messages embedded in a variety of media formats. What is the main intent of this course?
a. media literacy
b. mass media analysis
c. media deconstruction
d. critical multimedia research analysis

90. What is a consequence of media violence, according to social learning theory?


a. Media violence has no impact on aggression in children.
b. Media teaches children scripts about how and when to behave aggressively.
c. Media effects of violence are offset by pro-social family socialization.
d. Media effects on violence are inconclusive in most social research.

91. Albert Bandura’s classic study in social psychology used a “Bobo the Clown” toy to study which theoretical
concept?
a. social learning theory
b. violent tendency theory
c. desensitization theory
d. cultivation theory

92. Sandra’s favourite television show is about a family in which the father is a hitman and the mother stays
home to raise five children, except when she is needed to distract a target with her feminine wiles. What
stereotyped role does this show NOT reinforce for the female viewers who watch it?
a. nurturing
b. independent
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c. sexy
d. mothering

93. Media can play a role in connecting us to each other in ways that make us more socially aware and
responsive to each other, our communities, current events, and many social issues. Into which theoretical
framework does this role fit?
a. feminist
b. postmodern
c. holistic
d. functionalist

94. According to the text, significant exposure to which media can lead girls to have restricted notions of female
beauty?
a. books
b. video games
c. magazines
d. television

95. In which city was the first Canadian newspaper printed?


a. Montreal
b. Halifax
c. Ottawa
d. Toronto

96. In a picture, there is a group of people divided by a long, narrow red carpet. Walking down the carpet are a
woman in a white dress and a man in a tuxedo. What sociological term best explains why most Canadians
would interpret this picture as a wedding?
a. religion
b. ideology
c. representation
d. sizing

97. Jack and Jill have used blocking technology to prevent their children from watching inappropriate, violent
television at home. The technology helps Jack and Jill control the amount of violence to which their children are
exposed. According to the text, what might these parents be trying to protect their children from?
a. television fatigue
b. mean world syndrome
c. disruptive socialization
d. violent consumerism

98. Which of the following corporations is the largest entertainment-multimedia chain in the world?
a. General Electric

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b. CBS
c. Bell Canada Enterprises
d. Time Warner

99. According to the text, what can we state about an individual if he or she is able to recognize, critically
assess, and make informed choices about the messages contained in mass media forms?
a. She or he is socially aware.
b. She or he is critically educated.
c. She or he is a feminist.
d. She or he is media literate.

100. The companies that dominate the mass media do which of the following on a regular basis?
a. influence what topics we are interested in
b. provide unbiased information
c. give voice to the underdogs of society
d. provide points of view on a single topic

101. What is the majority opinion among researchers about television violence?
a. It has a strong negative impact on young children.
b. It has little or no impact on everyday life.
c. It is a major contributor to violent crime.
d. Research results are inconclusive.

102. Gary has watched many violent movies and television shows so he no longer cringes at watching people
get stabbed multiple times. What theory would best explain his lack of reaction to such acts of violence?
a. reductive theory
b. observational theory
c. desensitization theory
d. cultivation theory

103. A Canadian entrepreneur started a small publishing company that grew over the years. Eventually the
publishing company bought up other publishers, newspaper chains, radio and television outlets, and a network
of cellular services, becoming a Canadian corporate giant. How would you classify this company’s trajectory?
a. one of corporate convergence
b. one of corporate concentration
c. one of corporate compression
d. one of corporate conglomeration

104. The producers of a weekly Italian community news program want to expand and broadcast every day. The
Canadian television station that currently makes time available for the show denies them further time even
though the station is not meeting the content standards set for Canadian broadcasters. Which organization will
have the responsibility of enforcing the standards?

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a. Canadian Heritage
b. the Italian-Canadian Congress
c. the Canadian Radio-television and Telecommunications Commission
d. the federal government

105. According to the text, for what purpose are Canadians increasingly using the Internet?
a. to make their laptops more productive
b. to multitask regardless of where they are
c. to reach a large audience
d. to substitute for traditional media

106. Briefly outline how the vast communicative capacities of smartphones have changed how we do or do not
interact with others.

107. “… The medium is the message.” Outline why this famous quotation is so important.

108. Briefly outline how the media reinforce stereotyped images of women and men.

109. Briefly outline why framing is considered important to the analysis of the news media.

110. Discuss the new reality of privacy issues regarding our media devices and the concept and applicability of
“net neutrality.” In what way is Internet regulation of particular interest to Canadian media providers and
consumers?

111. Discuss how smartphones are changing the mass media.

112. YouTube is both a distributor and producer of popular culture. In what context is it a disruptive force?

113. Briefly outline cultivation theory and offer examples to explain how the theory is reflected in our society.

114. Discuss whether you believe mass media should be considered a social institution. Give examples of
instances where mass media exists as a social institution and compare those experiences to Canada’s mass
media reality.

115. Discuss whether you believe the mass media has a negative or positive impact as a socializing agent for
children.

116. Choose a news item and demonstrate how the mass media (you may choose only one medium) frame and
define the news. Be sure to talk about both Goffman’s and Entman’s contribution to the study of news
narratives.

117. You have been hired by the Canadian government to provide advice on how to increase the content of
Canadian culture on television programming in Canada. How would you describe the current situation to
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chapter 6

government officials and what solutions would you propose?

118. Using specific examples, outline what it means to be media literate.

119. What is the impact of the concentration of corporate ownership and control of media in Canadian society
on the freedom of the press and the diversity of opinion?

120. Discuss the interactionist framework relative to how media shapes our perceptions. Include a discussion of
the three prevailing concerns about mass media vis-à-vis product advertising. Give examples to illustrate your
understanding.

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Name: Class: Date:

chapter 6
Answer Key
1. True

2. True

3. False

4. False

5. True

6. True

7. False

8. True

9. True

10. False

11. True

12. False

13. False

14. False

15. False

16. False

17. True

18. True

19. True

20. False

21. False

22. True

23. False

24. False

25. d
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Name: Class: Date:

chapter 6
26. b

27. c

28. c

29. b

30. d

31. b

32. d

33. c

34. a

35. a

36. d

37. c

38. b

39. b

40. c

41. d

42. a

43. a

44. a

45. b

46. a

47. d

48. d

49. c

50. c

51. c
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Name: Class: Date:

chapter 6

52. b

53. b

54. c

55. a

56. a

57. a

58. b

59. a

60. c

61. d

62. d

63. b

64. b

65. c

66. a

67. d

68. a

69. d

70. d

71. b

72. d

73. a

74. d

75. a

76. b

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Name: Class: Date:

chapter 6
77. c

78. d

79. b

80. b

81. b

82. b

83. c

84. a

85. b

86. b

87. c

88. d

89. a

90. b

91. a

92. b

93. d

94. d

95. b

96. d

97. b

98. a

99. d

100. a

101. d

102. c
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Test Bank for Sociology in Action A Canadian Perspective 2nd Edition by Symbaluk

Name: Class: Date:

chapter 6

103. a

104. c

105. d

106. The ubiquitous and multiple capacities of smartphones place them in their own category of media
(Ahonen), augmented reality, apps, “alone together.” Student responses will vary.

107. Stated by Marshall McLuhan; different media provide different experiences; helps explain why older media
(e.g., newspapers) still used.

108. Student responses will vary.

109. Student responses will vary.

110.
Student responses will vary.

111. Student responses will vary.

112.
Student responses will vary.

113. Student responses will vary.

114. Student responses will vary.

115. Student responses will vary.

116. Student responses will vary.

117. Student responses will vary.

118. Student responses will vary.

119. Student responses will vary.

120. Student responses will vary.

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