ESTABLISHING A FILIPINO-CULTURED LIBRARY CAFE ON NAVARRO STREET,

ZAMBOANGA CITY: FOSTERING INTELLECTUAL ENRICHMENT AND

CULTURAL APPRECIATION

This Feasibility Study is presented in partial fulfillment of the requirements in Practical Research

Abdurahman, Shiek II N.

Arap, Fatima Shamira J.

Pahar, Shahada S.

Pamintuan, Gio P.

Research Proponents

Ms. Leonides S. Espinosa

Research Adviser

REGIONAL SCIENCE HIGH SCHOOL-IX

Malasiga, San Roque, Zamboanga City

September 2023
 EXECUTIVE SUMMARY

Project Title ESTABLISHING A FILIPINO-CULTURED LIBRARY CAFÉ

ON NAVARRO STREET, ZAMBOANGA CITY: FOSTERING

INTELLECTUAL ENRICHMENT AND CULTURAL

APPRECIATION

Business Name Kape Kultura

Project Location Navarro Street, Zamboanga City

Project Proponents Shiek N. Abdurahman II

Fatima Shamira J. Arap

Gio P. Pamintuan

Shahada S. Pahar

Project Objective To identify the feasibility of establishing a library café in Navarro

Street, Zamboanga City

Initial Investment ₱ 300,00 (if Rent)

₱ 1,500,000 (Own land)

 TABLE OF CONTENTS

I. Introduction……………………………………………………………………..………..1

a. Entrepreneurial Background………………………………………………..……..2

b. Statement of the Problem………………………………………………………….2

c. Vision, Mission, Goals, and Objectives……………………………..……….……2

i. Goals…………………………………………………………………..…..2

ii. Vision Statement…………………………………………………..………2

iii. Mission Statement…………………………………………………………3

iv. Objectives……………………………………………………………..…..3

v. Philosophy…………………………………………………………..…….3

vi. Core Values………………………………………………………………..3

d. Business Profile………………………………………………………………..….4

i. Name of the Company…………………………………………………….4

ii. Contact Information…………………………………………………..…...4

iii. General Business Information……………………………………………..4

iv. Description of the Logo……………………………………………..…….5

e. Significance of the Study………………………………………………………….6

f. Scope and Limitation……………………………………………………………...6

II. Organization and Management Aspect………………………………………………...8

a. Form of Business Organization…………………………………………………...8

b. Organizational Structure………………………………………………….……….8

c. Hired Personnel……………………………………………………………………9
d. Personnel Duties and Responsibilities…………………………………………...11

e. Personnel Salary Structure……………………………………………………….12

f. General Working Policies………………………………………………………..13

g. Management Schedule…………………………………………………………...13

h. Other Management Activities……………………………………………………17

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CHAPTER 1

INTRODUCTION

Entrepreneurial Background

In an age marked by rapid globalization and digitalization, the preservation of cultural

heritage and the promotion of intellectual enrichment have never been more crucial. In the heart

of Zamboanga City, where rich Filipino traditions intersect with the modern world, we envision

the establishment of a unique and innovative establishment - a Filipino-cultured library cafe on

Don Navarro Street. This feasibility study explores the viability of such an endeavor, aiming to

not only provide a cozy and inviting space for patrons but also to foster intellectual growth and

deepen the appreciation of Filipino culture.

Our proposed Filipino-cultured library cafe seeks to intertwine the quintessential elements of

a traditional library with the ambiance and flavors of Filipino culture. It is an ambitious project

driven by a passionate belief that literature, art, and heritage are the pillars of intellectual

development and cultural identity. By creating a space where individuals can immerse

themselves in books, engage in meaningful discourse, and savor Filipino-inspired cuisine, we

aim to enrich the lives of the people of Zamboanga City and beyond.

This study will delve into the comprehensive assessment of market demand, financial

feasibility, regulatory considerations, and the cultural impact of our proposed venture. Through

rigorous analysis and consultation with experts, we aim to determine the viability of the Filipino-

cultured library cafe, ensuring it not only becomes a sustainable business but also a cherished

institution that contributes to the intellectual and cultural growth of the community.

The researchers identified the latest market trends that can be highly profitable and

sustainable.
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The researchers chose to establish a cafe since its market is on an uptrend and highly

preferred by most millennials and Gen Z.

By brainstorming, an excellent location has been navigated that is a midpoint of multiple

schools and offices which is Don Navarro Street, Zamboanga City. The researchers innovated

the idea of adding a library inside the cafe to provide a convenient, quiet, and peaceful

environment for students and office employees who would like to study, work, or rest.

The cafe would produce good quality products such as bread and coffee, that are Filipino-

centric so that the citizens will further appreciate Filipino Culture and Tradition. The researchers

made a short SWOT analysis and identified that there are numerous opportunities ahead for the

business.

Statement of the Problem

This study aims to determine the feasibility and sustainability of Kape Kultura in Don

Navarro Street, Zamboanga City. Specifically, this feasibility study aims to answer the following

questions:

1. How much is the capital needed in establishing the business?

2. Is the proposed business feasible?

3. What are the social contributions of the proposed business?

4. What are the cultural effects of the proposed business?

5. What are the advantages and disadvantages of the proposed business?

Goals, Vision, Mission, and Objectives

Goals

To be the first and best Filipino-cultured café

Vision Statement
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To become the premiere destination where Filipino culture comes alive, where every cup of

coffee is infused with heritage, and where students' Intellectual prowess will be enhanced.

Mission Statement

To celebrate Filipino culture, literature, and cuisine while fostering intellectual growth and

cultural appreciation in a welcoming environment.

Objectives of the Study

The main objective of the study is to identify the feasibility of Kape Kultura, specifically:

1. To determine the strengths, weaknesses, opportunities, and threats of the business

2. To determine the needed financial resources for the business

3. To identify the overall cost needed to start up the business

4. To examine the marketing environment of the business

5. To identify the overall feasibility of the Kape Kultura business

Philosophy

Taste the warmth of Filipino culture in a cup of coffee in an environment blending literature

and cuisine sparks cultural appreciation.

Core Values

1. Passion for Quality- We are committed to delivering the highest quality coffee, food,

and service. We take pride in every cup we brew and every dish we serve.

2. Community-Centric Approach- Our customers are at the heart of everything we do. We

listen, learn, and adapt to their preferences to provide an exceptional experience every

time.
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3. Passion for Art and Culture- Our cafe is a canvas for local artists and a stage for

cultural events. We celebrate art, music, and literature, enriching the cultural tapestry of

our community.

4. Creativity and Innovation- We constantly seek fresh and innovative ways to delight our

customers. From unique drink creations to inventive menu items, we aim to surprise and

inspire

5. Sustainability-First- We believe in taking care of the planet as much as we care for our

customers. We source ethically, reduce waste, and support sustainable practices in all

aspects of our business.

Business Profile

Name of the Company

‘’Kape Kultura’’

Contact Information

shahadapahar@gmail.com

fatimashamira.aa@gmail.com

giopamintuan01@gmail.com

samabdurahman11306@gmail.com

General Business Information

This business is created for Filipinos to further appreciate and enhance Filipino Culture. To

taste the warmness of Filipino culture in a cup of coffee in an environment blending literature

and cuisine sparks cultural appreciation.

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Description of the Logo

The logo for "Kape Kultura" is a harmonious blend of elements that symbolize the essence of

this Filipino-Cultured library cafe. It captures the spirit of intellectual enrichment, cultural

appreciation, and the warmth of Filipino hospitality. Here's a detailed description about the

elements presented in the logo:

The letter "K" in Baybayin: The use of Baybayin reflects the café's dedication to preserving

and showcasing the Philippines' rich linguistic history. The "K" stands for "Kape," the Filipino

word for coffee, highlighting the café's core offering.

Coffee Cup. The coffee cup represents the café's dedication to serving high-quality Filipino

coffee and promoting the coffee culture of the Philippines

Sun Rays (Inspired by the Philippine Flag). These radiant rays represent the optimism, hope,

and enlightenment that "Kape Kultura" offers to its visitors. Rising behind the coffee cup and

books are rays of sunlight, drawing inspiration from the sun on the Philippine flag. These radiant

rays represent the optimism, hope, and enlightenment that "Kape Kultura" offers to its visitors.
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Smiley Face. The smile located at the word "Kultura" embodies the warm and welcoming

nature of Filipinos. It reflects the friendly and hospitable atmosphere that patrons can expect at

this library cafe where smiles, laughter, and shared experiences are cherished.

Significance of the Study

The proposed business, Kape Kultura, is significant since it is designed to be a space for

intellectual growth and development. It provides access to books for reading and studying. The

library cafe can serve as a place where people gather for various purposes, including meetings,

discussions, and socializing. It fosters a sense of community and social interaction.

This study can be beneficial to:

• Students and Teachers. This study can provide access to a diverse collection of books,

thereby fostering intellectual enrichment among students, and teachers. They can use this place

as a quiet and conducive space for reading and studying.

• Office employees. Teachers, office clerks, and working citizens are also benefited since they

can be provided with their preferred environment and space for their work that needs to be done.

• Nearby residences. This establishment can be utilized as a quiet and peaceful facility for those

people who intend to relax and do their interests in a gentle manner.

▪︎ Future Researchers. Researchers studying similar projects may find valuable data and

insights in this study.

Scope and Limitation

This feasibility study focuses on promoting Cultural appreciation and fostering intellectual

enrichment specifically Don Navarro St., Zamboanga City, wherein the market potential
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customers are the students, employees, and senior citizens surrounding the area. Moreover, a

sample of these potential customers will be included as part of the respondents. Kape Kultura

offers an environment where people can taste the value of Filipino culture while studying what

piques their interests. Kape Kultura will offer premium services for those loyal customers. It will

be determined through the Loyalty Reward Stamp.

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CHAPTER 2

ORGANIZATIONAL CHART AND MANAGEMENT TEAM

Form of Business Organization

After careful evaluation, our feasibility study recommends the establishment of the Filipino-

Cultured Library Cafe on Navarro Street, Zamboanga City, as a Partnership.

Organizational Structure

Owner

Fatima Shamira J. Shiek N. Abdurahman Shahada S. Pahar Gio P. Pamintuan

Arap

 Human  Inventory  Marketing  Planning

Resource Manager Manager Manager
 Manager  Supply chain  Brand  Finance
 Operation Manager Promotion manager
Manager  Distribution  Customer
and production service
Barista Manager Manager

Hired Personnel

Head Barista Head Chef Waitstaff and

Servers
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This hiring and selection process outlines the steps and criteria for assembling a team that

aligns with the project's objectives and values.

1. Job Position Identification -Identify the various job positions required for the Library

Cafe project, including cafe staff, librarians, cultural ambassadors, and management

roles.

2. Job Description and Requirements - Develop comprehensive job descriptions for each

position, delineating roles, responsibilities, and qualifications. Establish specific

requirements, including educational background, relevant experience, and cultural

competence.

3. Recruitment Strategy - Develop a recruitment strategy incorporating a blend of online job

postings, local advertisements, and partnerships with local educational institutions.

Leverage local networks and organizations to attract talent deeply passionate about

Filipino culture and intellectual enrichment.

4. Application Submission - Create a streamlined application process, allowing candidates to

submit their resumes, cover letters, and relevant documents through the project's website

or designated channels.

5. Resume Screening - Rigorously review submitted resumes to identify candidates who

meet the fundamental job requirements and possess pertinent experience.

6. Initial Interview - Conduct preliminary interviews with shortlisted candidates to assess

their cultural awareness, fervor for the project, and alignment with its values. - Evaluate

their interpersonal and communication skills, as these are pivotal for cultivating a

welcoming and intellectually stimulating atmosphere.

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7. Skills and Knowledge Assessment - Administer assessments or tests to evaluate

candidates' skills and knowledge pertinent to the positions they seek, such as culinary

skills, library management, or cultural expertise.

8. Reference Checks - Initiate contact with provided references to verify candidates'

qualifications and employment history. - Inquire about their capacity to thrive in diverse

cultural settings and contribute meaningfully to intellectual enrichment.

9. Final Interviews - Conduct in-depth interviews with the top candidates to gauge their

cultural competence, alignment with the project's mission, and their potential to

contribute to the cultivation of cultural appreciation and intellectual growth.

10. Team Dynamics Assessment - Deliberate on how candidates will integrate into the

broader team. Evaluate their potential for effective collaboration and positive

contributions to the work environment.

11. Cultural Sensitivity Training - Upon selection, provide cultural sensitivity training to new

hires to ensure their comprehension of the project's goals and values, as well as the

significance of promoting Filipino culture and intellectual enrichment.

12. Onboarding and Integration - Craft a comprehensive onboarding process that facilitates

the seamless integration of new employees into the team and acquaints them with the

project's operations, goals, and expectations.

13. Performance Evaluation - Implement a systematic performance evaluation system to

assess employee contributions and provide constructive feedback.

14. Retention Strategies - Formulate strategies to retain top talent, including the provision of

opportunities for career growth, acknowledgment of outstanding contributions, and the

perpetuation of a supportive and inclusive workplace culture.

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This Hiring and Selection Process ensures that the team assembled for the "Filipino-Cultured

Library Cafe" project in Zamboanga City is not only qualified but also culturally sensitive and

deeply aligned with the project's mission of fostering intellectual enrichment and cultural

appreciation. By meticulously selecting and nurturing talent, the project aspires to create a

thriving and culturally enriching space for the community.

Personnel Duties and Responsibilities

Partners/Owners of Kape Kultura Duties and Responsibilities

Arap, Fatima Shamira - Human Resource Management. In

charge of the employees’ performance
and team-building trainings.
- Operation. In charge of the overall
operation in the business. Monitoring
and controlling the workflow inside
the business.
Abdurahman, Shiek N. - Inventory Management. In charge of
the overall inventory of the business.
- Supply Chain Management. In charge
of the overall flow of supplies in and
out of the business, distribution of
products, and production management.
Pahr, Shahada Jannah - Marketing. In charge of the marketing
team. To create promotional activities
to increase brand image and market
size.
- Customer Service. In charge of
handling relationships between the
business and customers, receiving
customer feedbacks, and providing
benefits to loyal consumers.
Pamintuan, Gio P. - Planning. In charge of plans and
budget preparations.
- Financing. In charge of the cash flow
of the business.
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Personnel Salary Structure

The proposed personnel salary structure for Kape Kultura is as follows:

 Cafe Manager

(55k monthly)

Salary: Competitive salary with performance-based bonuses.

Responsibilities: Oversees cafe operations, staff management, quality control, and strategic

planning.

 Head Barista

(1800 per day)

Salary: Competitive salary with potential performance bonuses.

Responsibilities: Lead the coffee preparation team, train baristas, maintain quality standards,

and create coffee recipes.

 Kitchen Chef

(1500 per day)

Salary: Competitive salary with potential bonuses.

Responsibilities: Supervise kitchen staff, manage food preparation, maintain food quality,

and create menu items.

 Baristas

(800Php per day)

Salary: Competitive hourly or monthly wage, with tips if applicable.

Responsibilities: Prepare and serve coffee, interact with customers, and ensure cafe

cleanliness.
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 Kitchen Staff

(700Php per day)

Salary: Competitive hourly or monthly wage.

Responsibilities: Assist the chef with food preparation, cooking, dishwashing, and kitchen

hygiene.

 Waitstaff and Servers

(500Php per day)

Salary: Competitive hourly wage with tips if applicable.

Responsibilities: Take orders

General Working Policies

1. Employees should be time-compliant. Employees should be aware and arrive at the time

of their shifts in the business. Penalties will be charged after 3 attempts. (except for valid

reasons)

2. Respect. Employees and the staff should respect one another especially towards

customers.

3. Proper uniform. Employees and the staff should be in their proper uniform. (alternative

uniforms are allowed depending on the management)

4. Be mindful. This applies to all, staff and valued customers. Keep your personal

belongings, when talking to others, and be environment-friendly.

5. Be quiet. The library cafe promotes a silent environment to the students and working

section of the establishment for better focus and productivity of students and others.

Management Schedule
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Creating a management schedule for a feasibility study is crucial to ensure that all aspects of

the project are planned, executed, and monitored effectively. Here's a sample management

schedule for your feasibility study on establishing a Filipino-cultured library cafe in Zamboanga

City:

Month 1: Project Initiation and Planning

Week 1:

- Define the project objectives and scope.

- Identify key stakeholders.

- Establish the project team.

Week 2:

- Conduct a project kick-off meeting.

- Develop a detailed project plan.

Week 3:

- Identify and secure necessary resources.

- Begin the feasibility study literature review.

Month 2: Feasibility Study

Week 1:

- Continue the literature review.

- Gather data on the target market.

Week 2:

- Conduct competitor analysis.

- Begin financial analysis and cost estimation.

Week 3:
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- Evaluate the technical feasibility.

- Analyze legal and regulatory requirements.

Week 4:

- Complete the feasibility study report.

- Present findings to stakeholders.

Month 3: Concept Development

Week 1:

- Define the cafe's concept and theme.

- Develop a preliminary business plan.

Week 2:

- Explore potential library partnerships.

- Identify suitable locations on Navarro Street.

Week 3:

- Conduct initial market research surveys.

- Start designing the cafe's layout.

Month 4: Business Plan Development

Week 1:

- Refine the business plan.

- Identify potential suppliers.

Week 2:

- Develop a marketing and promotional strategy.

- Create a financial forecast and budget.

Week 3:
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- Seek investor or funding opportunities.

- Finalize the business plan and pitch presentation.

Month 5: Legal and Administrative Processes

Week 1:

- Register the business and acquire permits.

- Secure necessary licenses and insurance.

Week 2:

- Begin recruiting and training staff.

- Set up accounting and financial systems.

Week 3:

- Finalize supplier agreements.

- Design the cafe's branding and logo.

Month 6: Implementation and Launch

Week 1:

- Begin construction or renovation of the cafe space.

- Purchase equipment and furniture.

Week 2:

- Develop the cafe menu and library catalog.

- Execute marketing and promotional campaigns.

Week 3:

- Complete staff training.

- Conduct a soft opening for testing.

Week 4:
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- Address any issues from the soft opening.

- Officially launch the Filipino-cultured library cafe.

Post-Launch: Ongoing Operations and Monitoring

- Implement regular reviews and performance evaluations.

- Continuously assess customer feedback and adjust operations as necessary.

- Monitor financial performance against the forecast.

- Make improvements and adaptations based on real-world data.

Other Management Activities

1. Financial Planning and Budgeting. Develop a comprehensive business plan, including a

detailed financial projection covering startup costs, operating expenses, revenue

forecasts, and break-even analysis.

2. Funding and Financing. Explore various funding options such as loans, grants, or

investors to secure the necessary capital for launching and sustaining the library cafe.

3. Human Resource Management. Recruit, hire, and train staff, including baristas,

librarians, and support personnel. Develop clear job descriptions, HR policies, and a staff

training program.

4. Marketing and Promotion. Create a marketing plan that includes branding, advertising,

and promotional strategies to raise awareness about the library cafe and attract patrons.

5. Financial Reporting and Accountability. Implement comprehensive financial reporting

systems and processes to provide financial management transparency and accountability.