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Directory 1 - Business Development Plan (PDE)
Directory 1 - Business Development Plan (PDE)
An EDP is the result of the company's planning and should contain a description of the company
and its strategies. A good EDP will allow you to evaluate future performance, clarify business
intentions, attract suppliers/customers and access financing. To achieve this, keep in mind that a
good EDP should be REALISTIC, CLEAR and COMPREHENSIVE (i.e., encompassing all important
areas of the business). Include the results up to the fourth period of play since the start of the
game.
1. Capacity v/s Business Environment: Start by defining your market.
a. Give a brief description of your current situation: type of activity by country,
production/sales capacity and your last sales (if you sold everything or not, if it
increased).
N/A N/A
Argentina N/A
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Directory 1: Business Development Plan (EDP)
b. Analyze by country the real business opportunities you have. That is, determine the
number of producers/retailers present, the amount of inventory, manufacturing
capacity (Factories)/product sales (POS) and describe the sales (retailers/consumers) on
the products the company markets.
Competitive
Country Inventories Capacity Sales
Environment
Es: 2,274,346
Fa: 2,307,387
Fi: 1,398,558
Es Li: 1,449,097
Fa Li: 1,416,575 Confite:12500 x shift
Chocolates:249
Fi Li: 904,011 Total 37,500 x factory
Brazil Confectionery:
Cal: 2,594,394 Chocolate: 6000 x shift
156 Total 18,000 x factory
Car: 3,054,005
Gom: 1,443,470
Cal ok: 1,462,134
Car ok: 1.911.025
Gom ok: 1.566.588
En: 801.734
Fa: 1,218,894
Fi: 1,072,967
Es Li: 347,641
Fa Li: 427,446 Confite:15,000 x turn
Chocolates:75 Fi Li: 284,868 Total 45.00 x factory
Mexico
Confectionery:51 Cal: 936.918 Chocolate: 7,000 x turn
Car: 1,370,298 Total 21,000 x factory
Gom: 817,255
Cal ok: 502.207
Car ok: 731,905
Gom ok: 631.913
En: 904,960
Fa: 755,025
Fi: 812,521
Es Li: 458,478
Fa Li: 310,507 Confite:11,000 x shift
Chocolates:50
Fi Li: 256,150 Total 33.00 x factory
Argentina Confectionery:51
Cal: 1,496,172 Chocolate: 5,000 x turn
Car: 1,232,339 Total 18,000 x factory
Gom: 1,174,475
Cal ok: 650.975
Car ok: 777,850
Gom ok: 896,649
S
2. Market Conditions: Describe, for all countries, the business opportunities they present. In
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Directory 1: Business Development Plan (EDP)
other words, analyze the behavior of the best product lines based on prices, inventories,
participants, demand and the country's economic conditions. Finally, comment on whether
you were able to identify an attractive market segment.
3. Corporate Objectives: Consider the analysis done previously and describe, briefly, which
objective you will pursue per country and what your plans are to achieve them. Plans may
include start-up activities, construction/sale of factories, opening/closing of POS, loans,
investments, potential contracts, specialization, projections, etc.
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Directory 1: Business Development Plan (EDP)
Brazil
Mexico
Argentina
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Directory 1: Business Development Plan (EDP)
4. Projections and Objectives: Based on the work done so far, determine the production/sales of items for 4 periods, the construction
of factories and opening/closing of POS, as well as the financial projections that this will entail. Finally, by country, determine the
break-even point in your operation.
Chocolates N/A
N/A N/A N/A
Argentina
Candies N/A N/A N/A N/A
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Directory 1: Business Development Plan (EDP)
5. Risk Analysis: Briefly describe the risks you face and why your projections may not
materialize. Additionally, propose a solution mechanism and the impact this will have on
your financial projections.
Brazil
N/A
Argentina N/A
This last section will help align your corporate objectives with the personal capabilities of each team
member, and give management a clearer picture of the internal reality of your company. Consider
that, ultimately, the goal is always to support you through feedback, as management wants your
company to succeed.
After completing the chart, you can revisit your EDP and make sure that everything is correctly aligned
and consistent. Remember that a good EDP is REALISTIC, CLEAR and UNDERSTANDING and shared by
all members of the company.