"Get a Jump-Start On Black Friday With a Deal

So Smokin’ HOT Even Turkey-Day’s Guest of Honor

Won’t Want to Miss Out!”

Black Friday is the world’s busiest shopping day. So I want to give you a special deal for
Thanksgiving so you don’t have to get up at 3am to line up Friday morning, that I’m calling:

[HOT OFFER TITLE]

Why am I doing this? Because I am thankful that you’re one of my customers and I want you to
beat the rush come Friday. Here’s what you get:

 [OFFER BULLET 1]
 [OFFER BULLET 2]
 [OFFER BULLET 3]

Plus, we’ll even toss in:

 [BONUS BULLET]

And here’s the deal: [TYPE OF OFFER] and [PRICING].

But you better take action, because this deal ends [SCARCITY].

Sincerely,

[YOURNAME]

P.S. T’is the season to give thanks. And when you [CALL TO ACTION] you’ll be thanking me for
such a Smokin’ Hot Deal. And you won’t have to battle the crowds, fight for parking and get
stressed out this Thanksgiving.

But hurry because this ends when [SCARCITY]. And you’ll miss out and have to wait until next
Thanksgiving to take advantage.