[Title]

[Learner Name]
[Course Name]
te:
this templa
To use
Gmail
to your
Sign in
t→
Accoun Copy
Make a
File →
Problem Space

1. Selected problem:

Develop a solution to predict and prevent over-budget spending for a digital advertising agency. The solution should
provide actionable insights and recommendations to optimize advertising campaigns, focusing on efficient budget
allocation, effective audience targeting, and strategic bidding to enhance ROI.

2. Key phases to solve:

● Context Preparation
● Generative AI Tool Selection
● Prompt Design & Experimentation
● Prompt Refinement & Output Development
● Output & Process Evaluation

2
Tools Used

ChatGPT 4- Advanced Data Analysis for

generating insights and recommendations based
on the advertising campaign data.

3
Successful Prompts

Given the advertising campaign data with the following metrics: budget allocation, actual spending, ROI, audience
engagement, and conversion rates, please generate actionable insights and recommendations to prevent over-budget
spending for a Digital Advertising Agency. Consider the following aspects while generating the insights and
recommendations:

- Efficiency in budget allocation

- Optimization of audience targeting to focus on high-conversion demographics
- Refinement of bidding strategies to balance reach and cost
- Monitoring and adjustment of campaign parameters based on performance data

Please analyze the hypothetical scenario where the budget allocated for a campaign was $10,000, but the actual spending
went up to $15,000, with a lower-than-expected ROI and audience conversion rate. Provide coherent and actionable insights
and recommendations to optimize future advertising campaigns and prevent over-budget spending.

4
Your Project Deliverable

Showcase and explain your final deliverable.

Provide key snippets of the end result and any
visuals if applicable

5
Challenges and Highlights

1. Challenges:
● The complexity and limitations of generative AI tools like GPT-4 which may contain billions or even trillions of
parameters, is substantial and demands a nuanced approach
●

6
Reflection

If relevant, consider answering any of the provided

questions:

- Considering what you learned with this - Did using generative AI tools change the
experience, how well would generative AI way in which you thought about the
tools fit outside of this self-contained problems or came up with ideas?
exercise? What would their implementation
- Were there any limitations?
look like in a business or enterprise setting?
- What would you do differently if you were
- Reflect on your use of generative AI tools.
to apply generative AI tools in a real-world
Where was it helpful? Where was it not so
scenario next time?
helpful?
- Were there any ethical problems or
- Did using generative AI change the way you
considerations?
would have approached these problems
regularly? 7
Thank you!
Appendix
Appendix (Optional)

Please submit any further details about your

project in this section. This might include:

- Any relevant research

- Further information about your
deliverable
- Other prompts you tried
- Further details on your project reflection.

10