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  • Problem Marketing

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    danang.suhandoyo
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    The document discusses challenges in marketing processes, including segmentation, targeting, and communication channels. Specifically: 1. For segmentation, the main challenges are lack of support from government and low environmental awareness among most consumers and contractors. Materials like wood and plastic are still preferred. 2. For targeting, contractors are unfamiliar with alternative materials and most hotels prefer materials perceived as exclusive like wood and stone. 3. For communication channels, there are few environmental conferences and most online buyers prefer cheaper, non-eco-friendly products from China.

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    Problme problem marketing

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    The document discusses challenges in marketing processes, including segmentation, targeting, and communication channels. Specifically: 1. For segmentation, the main challenges are lack of support from government and low environmental awareness among most consumers and contractors. Materials like wood and plastic are still preferred. 2. For targeting, contractors are unfamiliar with alternative materials and most hotels prefer materials perceived as exclusive like wood and stone. 3. For communication channels, there are few environmental conferences and most online buyers prefer cheaper, non-eco-friendly products from China.

    Copyright:

    © All Rights Reserved
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views5 pages

    Problem Marketing

    Uploaded by

    danang.suhandoyo
    The document discusses challenges in marketing processes, including segmentation, targeting, and communication channels. Specifically: 1. For segmentation, the main challenges are lack of support from government and low environmental awareness among most consumers and contractors. Materials like wood and plastic are still preferred. 2. For targeting, contractors are unfamiliar with alternative materials and most hotels prefer materials perceived as exclusive like wood and stone. 3. For communication channels, there are few environmental conferences and most online buyers prefer cheaper, non-eco-friendly products from China.

    Copyright:

    © All Rights Reserved
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Kendala dalam Marketing proses

    Segmentasi
    No Descrtiption Problem
    konsumen sebagian besar masih dari
    pencinta lingkungan, kontraktor eco
    1 Berdasarkan konsumen : green sedangkan pemerintahan,
    pendidikan dan masyarakat umum
    masih kurang
    Masyarakat masih banyak menyukasi
    material yang menggunakan material
    2 Berdasarkan Material yang tidak ramah lingkungan seperti
    kayu, mainstell, biji plastik

    Targeting

    populasi konntraktor eco green tidak


    1
    Kontraktor kontruksi eco green sebanyak kontraktor umum

    sebagian besar lebih menyukai interior


    2 Hotel, resort dan restoran yang berbahan Alam dan tidak ramah
    lingkungan
    Communication Channel
    minimnya acara Pameran Lingkungan
    yang menyangkut dengan dengan
    1 Konferensi dan Pameran
    interior decor

    peminat interior decor di platform lebih


    2 Plaform E-comers dan mareket place menyukai produk dari china yang murah
    dan tidak ramah lingkungan
    alam Marketing proses

    Segmentasi
    Rootcause Action

    kurang dukungan nya dari pemerintah,


    dan minimnya rasa peduli masyarakat
    akan lingkungan

    karna material seperti kayu, mainstell


    dan plastik di anggap ekslusif

    Targeting

    pengusaha kontraktor masih


    menggunakan material umum karena
    kurang familiar material Waste

    karna material seperti kayu, batu alam,


    mainstell dan plastik di anggap ekslusif

    munication Channel

    jarang yang menjadi tuan rumah dan


    wadah acara tersebut

    karena prduk china saat ini jauh lebih


    murah dan populasi lebih banyak
    dengan kualitas membaik
    Segmentasi
    No Deskripsi Challenging
    Konsumen menginginkan Fast moving product mengikuti kondisi
    1 Berdasarkan konsumen :
    persaingan pasar

    2 Berdasarkan Material Saat ini hanya bisa mengandalkan 2 web supplier di Indonesia
    Targeting

    terdapat bermacam packaging yang dimiliki oleh calon kustomer


    1 Target Customer dengan referensi jenis packaging untuk lebih ramah lingkungan dengan
    tuntutan harga lebih murah

    Communication Channel
    Mengandalkan channel dari group perusahaan dan kontak orang yang
    1 Link komunikasi
    dikenal di perusahaan tempat calon pelanggan
    Rootcause
    Banyak nya e-commerce dan produk import dengan harga bersaing
    yang berpengaruh pada konsumsi masyarakat
    Investasi besar untuk pembuatan proses web dari biji plasik menjadi
    plastik lembaran

    Ketika memutuskan untuk menggunakan material ramah lingkungan,


    belum banyak pengelola yang mampu menyediakan karena tingginya
    investasi, berbanding terbalik dengan permintaan cost down

    keterbatasan penyedia dan pengelola website untuk pemasaran


    Action

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