ENGLISH PRACTICAL EXAM PROPOSAL

- LEMONILO FRIED NOODLE advertising -

A. PRODUCT BACKGROUND
Indonesia become second country with the most instant noodle consumption in the world after
China with 12.6 billion packs (World Instant Noodle Association (WINA) 2017).
Unfortunately, this large amount of instant noodle consumption causes many health problems
for the people of Indonesia. Lemonilo is here by offering a choice of instant noodles, namely
Lemonilo Mie Goreng Instant in 2017. In fact, the interest and enthusiasm of the Indonesian
people for healthier instant noodles is quite high.

B. PRODUCT CATEGORIES

Lemonilo, is a natural instant noodle that is considered safe and healthy for consumption.
Lemonilo Natural Instant Noodle with Fried Noodle Flavor has the same dry texture as instant
noodles in general, but the color of this noodles is green . The green color of Lemonilo noodles
is because it is made from spinach.

C. PRODUCT COMPETITIVE ADVANTAGE

Lemonilo Natural Instant Noodles are made with natural ingredients, without preservatives,
without added MSG, and lower in gluten. As a result, Lemonilo natural instant fried noodles are
better and safer for our body because they contain natural nutrients and 0% trans fat (trans fat).

D. HOW TO USE / PRESENT THE PRODUCT

 The method of presentation is relatively easy. You just need to follow the method of serving
Lemonilo Instant Fried Noodles below:

1. Boil the noodles in 400 cc of boiling water for 5 minutes while stirring.

2. Prepare the spices on the plate.

3. Drain the noodles and mix the noodles into the seasoning on the plate. mix well.

4. Delicious and healthy fried noodles are ready to eat!

E. PRODUCT NAME (BRAND)

PT Lemonilo Indonesia Sehat or Lemonilo is a consumer startup company based in West

Jakarta. Lemonilo was founded by Shinta Nurfauzia (Co-CEO), Ronald Wijaya (Co-CEO), and
Johannes Ardiant (Chief Product & Technology)

F. VIDEO SCRIPT OF ADVERTISEMENT

Did you know that there are still many people who are lazy to live a healthy life, an unhealthy
life can cause many problems in our lives. But, don't worry. Now life is fun and easy with
Lemonilo fried noodle. Lemonilo Natural Instant Noodles are made with natural ingredients,
without preservatives, without added MSG, and lower in gluten. Lemonilo fried noodles are
better and safer for our body because they contain natural nutrients and 0% trans fat (trans fat).
Lemonilo fried noodle can be found at the nearest supermarket or the lemonilo website and
application. So, let's start living healthy every day with Lemonilo

G. LINK VIDEO IKLAN

https://youtu.be/2IJj2XvX1Eo