BIRLA INSTITUTE OF TECHNOLOGY & SCIENCE, PILANI

WORK INTEGRATED LEARNING PROGRAMMES

Digital

Part A: Content Design

Course Title Supply Chain Management

Course No(s) MM ZG621/POM ZG621/QM ZG621

Credit Units 4

Content Authors SUDEEP PRADHAN

Course Objectives (CO)

CO-1 To learn the concept of supply chains and importance of managing supply chains

CO-2 To learn analytical methods for the design of supply chains

CO-3 To learn how local and global companies design and manage supply chains of different kinds of products

Textbook

T1 Sunil Chopra and Dharam Vir Kalra, Supply Chain Management, Pearson Education,
7th Ed., 2018.

Reference Books

R-1 David Simchi-Levi, Phipip Kaminsky, Edith Simchi Levi and Ravi Shankar. Designing and Managing the
Supply Chain. Third Edition. McGraw-Hill Education India Private Limited. New Delhi. 2011.
R-2 David Blanchard. Supply Chain Management Best Practices. Second Edition. John Wiley & Sons, 2011.

R-3 John J. Coyle, Edward J Bardi and C John Langley Jr. The Management of Business Logistics: A Supply
Chain Perspective. Seventh edition. Thomson Asia.
R-4 Ronald H Ballou. Business Logistics/Supply Chain Management. Fifth edition. Pearson Education, India.
2003.

Content Structure

 Understanding the supply chain

o What is a supply chain
o The objective of a supply chain
o Decision phases in a supply chain
o Process views of a supply chain
o Examples of supply chains
 Achieving strategic fit in a supply chain
o Competitive and supply chain strategies
o How is Strategic Fit achieved?
o Supply Chain levers to deal with uncertainty
o Expanding Strategic scope
o Challenges to achieving and maintain strategic fit
o Simultaneous pursuit of Responsiveness and Efficiency

 Supply chain drivers and metrics

o Impellers of supply chain
o Supply Chain concepts
o Financial measures of performance
o A framework for supply chain decisions
o Facilities
o Inventory
o Transportation
o Information
o Sourcing
o Pricing
o Infrastructure
o International logistics

 Designing distribution networks and applications to Omni-channel retailing

o Factors affecting distribution network design in the supply chain
o Design options for a distribution network
o Online sales and Omni-channel retailing

 Network design in the supply chain

o The role of network design in the supply chain
o Factors influencing network design decisions
o Framework for network design decisions
o Models for designing a Regional Network configuration
o Models for identifying potential sites in a region
o Models for demand allocation and plant location

 Designing global supply chain networks

o The impact of globalization on supply chain networks
o The importance of total cost in global networks
o Risk management in global supply chain
o Evaluating network design decisions using decision trees
o To onshore or to offshore

 Demand forecasting in a supply chain

o The role of forecasting in a supply chain
o Components of a forecast and forecasting methods
o Time series forecasting methods
o Measures of forecast error
o Building forecasting models using Excel

 Coordination in a supply chain

o Lack of supply chain coordination and its impact on performance
 o Obstacles to coordination in a supply chain
o Managerial levers to improve coordination
o Some practical approaches to improve supply chain coordination

 Managing economies of scale in a supply chain: Cycle inventory

o The role of cycle inventory in a supply chain
o Economies of scale to exploit fixed costs
o Aggregate multiple products in a single order
o Why do suppliers offer quantity discounts?
o Short term discounting: Trade promotions
o Managing Multi-echelon cycle inventory

 Managing uncertainty in a supply chain: Safety inventory

o The role of safety inventory in a supply chain
o Factors affecting the level of safety inventory
o Determining the appropriate level of safety inventory
o Impact of supply uncertainty on safety inventory
o Impact of aggregation on safety inventory
o Impact of replenishment policies on safety inventory
o Managing safety inventory in a multi-echelon supply chain
o Managerial levers to reduce safety inventory

 Linking Product availability to profit

o Factors affecting desired level of product availabilty
o Evaluation optimal level of product availability
o Management levers to improve supply chain profitability

 Transportation in a supply chain

o Transportation modes and their role in a supply chain
o Transportation infrastructure and polices
o Design options for a transportation network
o Tradeoffs in transportation design
o Tailored transportation

 Sourcing decisions in a supply chain

o The sourcing decision in a supply chain
o Total cost of ownership
o Designing a sourcing portfolio: Tailored sourcing
o The impact of incentives on third-party behavior
o Sharing risk and reward in the supply chain

 Pricing and revenue management in a supply chain

o The role of pricing and revenue management in a supply chain
o Differential pricing for multiple price segments
o Dynamic pricing and overbooking for perishable assets
o Discounting and peak pricing for seasonal demand
o Construct a portfolio of bulk contracts and spot buying

 Sustainability and the supply chain

o The role of sustainability in a supply chain
o The tragedy of commons
 o Key pillars of Corporate Social Responsibility
o Sustainability and supply chain drivers
o The role of incentives and regulation for sustainability

Learning Outcomes (LO):

LO-1 The student would be able to analyze, design, and plan for operating different kinds of supply chains

LO-2 The student will be able to develop/analyze models for demand forecasting, network design, inventory
control, aggregate planning, sourcing, and pricing for design and management of supply chains

LO-3 The student will be able to use Excel and Excel-based optimization tools to analyze and optimize
supply chain models
 Part B: Learning Plan

Academic Term First Semester 2023-2024

Course Title Supply Chain Management

Course No MM ZG621 / POM ZG621 / QM ZG621

Lead Instructor SUDEEP PRADHAN

Lecture-1

Type Content Ref. Topic Title Study/HW Resource Reference

Pre CH   Watch recorded lecture on Chapter-1

During CH 1.1 to 1.5 Understanding the supply chain T1, Chapter-1

Post CH 1.1 to 1.5 Understanding the supply chain T1, Chapter-1 Discussion questions

Lecture-2

Type Content Ref. Topic Title Study/HW Resource Reference

Pre CH 2.1 to 2.6 Achieving strategic fit in a supply Read T1, Chapter-2
chain Watch recorded lecture on Chapter-2

During CH 2.1 to 2.6 Achieving strategic fit in a supply T1, Chapter-2

chain

Post CH 2.1 to 2.6 Achieving strategic fit in a supply T1, Chapter-2 Discussion questions
chain

Lecture-3

Type Content Ref. Topic Title Study/HW Resource Reference

Pre CH 3.1 to 3.12 Supply chain drivers and metrics Read T1, Chapter-3
Watch recorded lecture on Chapter-3

During CH 3.1 to 3.12 Supply chain drivers and metrics T1, Chapter-3

Post CH 3.1 to 3.12 Supply chain drivers and metrics T1, Chapter-3 Discussion questions

Lecture-4
 Type Content Ref. Topic Title Study/HW Resource Reference

Pre CH 4.1 to 4.3 Designing distribution networks and Read T1, Chapter-4
applications to Omni-channel retailing Watch recorded lecture on Chapter-4

During CH 4.1 to 4.3 Designing distribution networks and T1, Chapter-4

applications to Omni-channel retailing

Post CH 4.1 to 4.3 Designing distribution networks and T1, Chapter-4, Discussion questions
applications to Omni-channel retailing

Lecture- 5 & 6

Type Content Ref. Topic Title Study/HW Resource Reference

Pre CH 5.1 to 5.6 Network design in the supply chain Read T1, Chapter-5
Watch recorded lecture on Chapter-5

During CH 5.1 to 5.6 Network design in the supply chain T1, Chapter-5

Post CH 5.1 to 5.6 Network design in the supply chain T1, Chapter-5, Discussion questions,
Exercises

Lecture-7

Type Content Ref. Topic Title Study/HW Resource Reference

Pre CH 6.1 to 6.5 Designing global supply chain Read T1, Chapter-6
networks
Watch recorded lecture on Chapter-6

During CH 6.1 to 6.5 Designing global supply chain T1, Chapter-6

networks

Post CH 6.1 to 6.5 Designing global supply chain T1, Chapter-6, Discussion questions,
networks Exercises

Lecture- 8

Type Content Ref. Topic Title Study/HW Resource Reference

Pre CH 7.1 to 7.5 Demand forecasting in a supply chain Read T1, Chapter-7
Watch recorded lecture on Chapter-7

During CH 7.1 to 7.5 Demand forecasting in a supply chain T1, Chapter-7

Post CH 7.1 to 7.5 Demand forecasting in a supply chain T1, Chapter-7, Discussion questions,
 Exercises

Lecture-9

Type Content Ref. Topic Title Study/HW Resource Reference

Pre CH 10.1 to 10.4 Coordination in a supply chain Read T1, Chapter-10

Watch recorded lecture on Chapter-10

During CH 10.1 to 10.4 Coordination in a supply chain T1, Chapter-10

Post CH 10.1 to 10.4 Coordination in a supply chain T1, Chapter-10, Discussion questions

Lecture-10

Type Content Ref. Topic Title Study/HW Resource Reference

Pre CH 11.1 to 11.6 Managing Economics of Scale in a Read T1, Chapter-11

Supply Chain: Cycle inventory
Watch recorded lecture on Chapter-11

During CH 11.1 to 11.6 Managing Economics of Scale in a T1, Chapter-11

Supply Chain: Cycle inventory

Post CH 11.1 to 11.6 Managing Economics of Scale in a T1, Chapter-11, Discussion questions,
Supply Chain: Cycle inventory Exercises

Lecture-11

Type Content Ref. Topic Title Study/HW Resource Reference

Pre CH 12.1 to 12.8 Managing uncertainty in a supply Read T1, Chapter-12

chain: Safety inventory
Watch recorded lecture on Chapter-12

During CH 12.1 to 12.8 Managing uncertainty in a supply T1, Chapter-12

chain: Safety inventory

Post CH 12.1 to 12.8 Managing uncertainty in a supply T1, Chapter-12, Discussion questions,
 chain: Safety inventory Exercises

Lecture-12

Type Content Ref. Topic Title Study/HW Resource Reference

Pre CH 13.1 to 13.5 Linking Product availability to profit T1, Chapter-13

During CH 13.1 to 13.5 Linking Product availability to profit T1, Chapter-13

Post CH 13.1 to 13.5 Linking Product availability to profit T1, Chapter-14, Discussion questions,
Exercises

Lecture-13

Type Content Ref. Topic Title Study/HW Resource Reference

Pre CH 14.1 to 14.5 Transportation in a supply chain T1, Chapter-14

Watch recorded lecture on Chapter-14

During CH 14.1 to 14.5 Transportation in a supply chain T1, Chapter-14

Post CH 14.1 to 14.5 Transportation in a supply chain T1, Chapter-14, Discussion questions,
Exercises

Lecture-14

Type Content Ref. Topic Title Study/HW Resource Reference

Pre CH 15.1 to 15.5 Sourcing decisions in a supply chain Read: T1, Chapter-15
 During CH 15.1 to 15.5 Sourcing decisions in a supply chain T1, Chapter-15

Post CH 15.1 to 15.5 Sourcing decisions in a supply chain T1, Chapter-15, Discussion questions,
Exercises

Lecture- 15

Type Content Ref. Topic Title Study/HW Resource Reference

Pre CH 13.1 to 13.5 Pricing and revenue management in a Read T1, Chapter-16
supply chain
Watch recorded lecture on Chapter-16

During CH 13.1 to 13.5 Pricing and revenue management in a T1, Chapter-16

supply chain

Post CH 13.1 to 13.5 Pricing and revenue management in a T1, Chapter-16, Discussion questions,
supply chain Exercises

Lecture-16

Type Content Ref. Topic Title Study/HW Resource Reference

Pre CH 17.1 to 17.5 Sustainability and the Supply Chain Read T1, Chapter-17

Watch recorded lecture on Chapter-17

During CH 17.1 to 17.5 Sustainability and the Supply Chain T1, Chapter-17

Post CH 17.1 to 17.5 Sustainability and the Supply Chain T1, Chapter-17, Discussion questions,
Exercises

Experiential Learning

Chapter-7: Demand forecasting in a supply chain Using MS Excel for Demand Forecasting

Chapter-10: Coordination in a supply chain Harvard Business School’s Simulation- Root Beer Game
 Chapter-11: Managing Economics of Scale in a Using MS Excel for Cycle inventory models
Supply Chain: Cycle inventory

Chapter-12: Managing uncertainty in a supply Using MS Excel for Safety inventory models
chain: Safety inventory

SCM in Practice Supply chain practices and recent initiatives in managing

the supply chain by select companies.

Evaluation Scheme:
Legend: EC = Evaluation Component; AN = Afternoon Session; FN = Forenoon Session
No Name Type Duratio Weight Day, Date, Session, Time
n
EC-1 Quiz-I Online - 5% September 1-10, 2023
Quiz-II Online - 5% October 1-10, 2023
Experiential Individual - 10%
Learning November 1-10, 2023
(Assignment/Quiz)
EC-2 Mid-Semester Test Open 2 hours 35%
24/09/2023 (FN)
Book
EC-3 Comprehensive Open 2½ 45%
26/11/2023 (FN)
Exam Book hours

Syllabus for Mid-Semester Test: Chapter Nos 1 to 7

Syllabus for Comprehensive Exam: Chapters 1 to 7, Chapters 10 to 12, and Chapters 14 to 17.

Important links and information:

Elearn portal: https://elearn.bits-pilani.ac.in

Students are expected to visit the Elearn portal on a regular basis and stay up to date with the latest
announcements and deadlines.

Contact sessions: Students should attend the online lectures as per the schedule provided on the Elearn portal.

Evaluation Guidelines:
1. EC-1 consists of an Assignment and three Quizzes. Students will attempt the quizzes through the course
pages on the Elearn portal. Announcements will be made on the portal, in a timely manner.
2. For Closed Book tests: No books or reference material of any kind will be permitted.
3. For Open Book exams: Use of books and any printed / written reference material (filed or bound) is
permitted. However, loose sheets of paper will not be allowed. Use of calculators is permitted in all
exams. Laptops/Mobiles of any kind are not allowed. Exchange of any material is not allowed.
4. If a student is unable to appear for the Regular Test/Exam due to genuine exigencies, the student should
follow the procedure to apply for the Make-Up Test/Exam which will be made available on the Elearn
portal. The Make-Up Test/Exam will be conducted only at selected exam centres on the dates to be
announced later.
It shall be the responsibility of the individual student to be regular in maintaining the self study schedule as given
in the course handout, attend the online lectures, and take all the prescribed evaluation components such as
Assignment/Quiz, Mid-Semester Test and Comprehensive Exam according to the evaluation scheme provided in
the handout.