Chapter 3: - COMPANY PROFILE

3.1 Process Followed and Methodology used

1. Data Collection- The first step was data collection as I had collected data from
various sources as I had collected data on the basis of target audience.
2. Definition of the Plan and Product- I had Clearly stated the Yoga Plan's attributes,
advantages, and cost. Find out what is covered by the plan, including the kind of
lessons offered, their length, supplementary services, available payment choices, and
any special offers.
3. Target Audience- Then I had targeted the audience as we have to target the
housewife and old age person This help me to tailor the marketing and sales
approach accordingly.
4. Marketing & Promotion: Create a marketing strategy to raise awareness and interest
in the yoga programmed. Through social media, websites I had done a marketing and
also, I had made calls by the data I had collected.
5. Lead Generation: To attract new consumers, implement lead generation tactics such
as offering free trials or introductory lessons, conducting events or seminars, or
providing relevant material. Collect contact information from people who are
interested in following up.
6. Consultation and Information Sessions: Then I had made an information session to
provide specific details on the yoga strategy on calls, chats, mail too. I had given a
detailed information about the plans, then asked the any issues related to health and
at last I had cleared their doubts.
7. Sales Presentation: I had presented the yoga plan in a captivating and persuasive
manner, emphasizing its unique selling aspects as well as how it addresses the
customer's objectives and aspirations. Communicate the value of the package as well
as any additional advantages or incentives.
8. Pricing and Payment alternatives: I had sent them the pricing structure and payment
alternatives for the yoga plan clear. We have generated a employee panel link and
those link I had send to customer to purchase the plans, its very easy and comfortable
was to do the payment.
9. Closing the sale: Once a potential customer is ready to commit, facilitate the sales
process by guiding them through the necessary steps. This may involve providing
membership registration, scheduling classes, or setting up access to online resources.
10. Follow-up and customer support: After the sale, follow up with new customers to
ensure they have a positive experience. Provide support, answer any further
 questions they may have, and encourage their ongoing engagement with the yoga
program.

3.2 Methodology used:

Methodology
Used

Consultative Selling

Relationship Selling

Solution Selling

Social Selling

Direct Sales

Online Sales

1. Consultative Selling: This strategy entails assessing potential client’s wants, goals,
and issues and giving personalised solutions. Sales people actively listen to
customers, ask pertinent questions, and make personalised recommendations based
on their tastes and circumstances. The focus is on establishing trust, educating the
customer, and portraying the yoga programme as the appropriate solution to their
individual needs.
2. Relationship Selling: Building strong relationships with potential customers is a
key component of this methodology. Sales representatives focus on establishing
 rapport, understanding the customer's journey, and nurturing long-term
connections. They emphasize communication, responsiveness, and ongoing
support, creating a sense of loyalty and trust between the customer and the yoga
program provider.
3. Solution Selling: This approach centers around identifying the customer's pain
points and positioning the yoga program as a solution. Sales representatives
highlight the benefits and unique features of the program, showcasing how it
addresses the customer's specific needs and delivers tangible results. The focus is
on demonstrating value and showing how the yoga program can improve the
customer's well-being, physical fitness, and overall quality of life.
4. Social Selling: With the rise of social media platforms, social selling has become
increasingly popular. It involves leveraging social media channels to engage with
potential customers, build relationships, and establish credibility. Sales
representatives share relevant content, provide valuable insights, and actively
participate in online communities, positioning themselves as trusted advisors. They
create a presence on platforms such as Facebook, Instagram, LinkedIn, or
YouTube, showcasing the benefits of the yoga program and encouraging
interaction with interested individuals.
5. Direct Sales: This method involves one-on-one interactions between sales
representatives and potential customers. It can take place through face-to-face
meetings, phone calls, or video conferences. Direct sales provide an opportunity
for personalized communication, active demonstration of the yoga program, and
immediate responses to questions or objections. This approach requires effective
communication skills, product knowledge, and the ability to adapt to the
customer's preferences and communication style.
6. Online Sales and E-commerce: In today's digital age, many yoga programs are sold
online through e-commerce platforms or dedicated websites. This sales
methodology involves creating an optimized online presence, providing detailed
program descriptions, high-quality visuals, testimonials, and an easy-to-use
purchasing process. The emphasis is on delivering a seamless online experience,
providing clear information about the program, and leveraging various online
marketing strategies to attract and convert potential customers.

3.3 Data Analysis

 o Overall growth
The global yoga market attained a value of USD 105.9 billion in 2022 and expected to
grow in the forecast period of 2023-2028 at a CAGR of 9% to reach USD 177.6 billion by
2028.
The online yoga course segment is predicted to expand at the fastest CAGR during the
forecast period, owing to the COVID-19 epidemic, which has forced individuals to stay at
home and exercise. The growing shift towards online yoga courses can be attributed to the
fact that various online yoga platforms have emerged amidst this pandemic, which are
convenient to access, thereby bolstering the segment growth. Also, online yoga courses
witnessed a surge in demand amid the pandemic as yoga studios were closed and people
needed guidance and expertise of trainers to carry out yogic exercises and meditation
techniques. Considering highly infectious nature of the virus and no sign of immediate
recovery, the global yoga industry is transforming rapidly with much of the focus on high
quality, easy to understand, and interactive virtual yoga content, which is contributing to
the segment growth. Meanwhile, in Europe, people's desire to workout at home has
increased tremendously. People have become more interested in bodyweight exercise,
yoga, pilates, and martial arts in order to maintain their physical and mental health, which
is expected to create lucrative growth opportunities for the expansion of the online yoga
classes segment in the region.

3.4 Major player in the industry

 Yoga works- In 1987 they opened the first Yoga Works studio in Santa Monica, CA,
quickly becoming known for gathering the best yoga instructors and many styles of
yoga under one roof. Since then, we’ve expanded our reach globally with Yoga
Works digital live and on-demand classes.
  Core Power- CorePower Yoga is a prominent yoga studio chain with locations across
the United States. They specialize in delivering heated power yoga classes that
combine strength, flexibility, and mindfulness.

 Yoga international- Yoga International is an online platform that offers a wide range
of resources and content related to yoga, meditation, and holistic living. It provides a
comprehensive collection of yoga classes, workshops, articles, videos, and courses
taught by experienced yoga instructors and experts.

3.5 SWOT Analysis

1. Strength
 Expertise and Knowledge: The company is led by highly skilled and knowledgeable
yoga instructors who bring a wealth of expertise to their teaching.
 Variety of Offerings: Jiyonwall offers a diverse range of yoga classes and programs,
catering to different levels of expertise and interests.
 Online Presence: Jiyonwall has a strong online presence, offering virtual classes and
resources, allowing them to reach a wider audience.

2. Weakness

 Limited Physical Location- If Jiyonwall only operates from a limited number of

physical locations, it may limit their ability to reach customers in other areas.
 Scalability- Expanding the business and maintaining the same quality of instruction
may pose a challenge for Jiyonwall.
 Competition- The yoga industry is highly competitive, with many established yoga
studios and online platforms. Jiyonwall must differentiate itself to stand out among
competitors.
 Local Provider- Local provider is a very vital weakness of the company as they
 provide services from many years and for the new company its very tough to capture
the market.
 Gap between Registration and Services- There is a gap between registration and
services as the customer get the services after 15 to 20 days of registration.

3. Opportunity
 Market Growth: The demand for yoga and holistic wellness practices is increasing
globally. Jiyonwall can capitalize on this growing market by expanding its offerings
and reaching new customers.
 Corporate Partnerships: Jiyonwall can explore partnerships with corporations to offer
yoga classes as part of employee wellness programs, providing a new revenue stream
and increasing brand exposure.
 International Expansion: With its online presence, Jiyonwall has the opportunity to
expand its reach beyond its current geographical location and cater to a global
audience.
 Government Initiative: As we all know the Government is also taking initiative to
promote yoga in life and every International Yoga Day is celebrated and a great
initiative is taken through the world by Government.
 Ability to pure disease through yoga and wellness: Through yoga we can come up
with many diseases during pregnancy yoga is very helpful for the mother, many
therapy are there which pure the diseases.

4. Threats
 New Competitors: New yoga studios and online platforms may enter the market,
intensifying competition for Jiyonwall.
 Economic Factors: Economic downturns or fluctuations can impact consumers'
discretionary spending, potentially affecting Jiyonwall's business.
 Changing Consumer Preferences: If consumers shift their preferences towards other
fitness activities or wellness practices, it may impact Jiyonwall's customer base.
 Technological Disruption: Advancements in technology and online platforms may
disrupt the traditional yoga studio model, requiring Jiyonwall to adapt and innovate
3.6 Results Achieved:
 I had done sales of Rs. 2697 in which I had sold 3 plans of Rs. 899 to 4 customers.
 I had 3 more leads which I will close till 10 June 2023.