FATHER SATURNINO URIOS UNIVERSITY

San Francisco St. Butuan City 8600, Region XIII

Caraga, Philippines
Nursing Program

Business Plan:
Serenity Sphere
Business

By: group 5
Xera Marie Asis
Kirztine Kate Catubig
Rosebill Manolong
Crecia Mae L. Maghuyop
 Business Plan

I. Executive Summary

Serenity Sphere is a pioneering venture dedicated to providing transformative health and wellness
coaching specifically tailored for teenagers grappling with drug abuse. Our business specializes
in employing holistic coaching methodologies to guide adolescents towards recovery,
empowering them to embrace a life of vitality and well-being.

II. Business Description

We are dedicated to guiding teenagers on a transformative path towards recovery and wellness
through our innovative health and wellness coaching programs. Our center specializes in
leveraging holistic coaching methodologies to empower teenagers battling drug abuse, fostering
a journey of healing, growth, and renewed vitality

III. Mission, Vision, Goals, Objectives, Products and Services

Mission:

Our mission is to provide comprehensive and personalized rehabilitation programs tailored to

teenagers grappling with drug abuse. Through evidence-based therapies, holistic support, and
nurturing guidance, we aim to foster a safe and supportive space for recovery. We are
committed to empowering teenagers with the tools, skills, and mindset necessary for sustained
sobriety, enabling them to embrace a brighter, drug-free future.

Vision:

To create a compassionate and empowering environment where teenage individuals, affected by

drug abuse, rediscover their potential, embrace sobriety, and flourish as confident, resilient
contributors to society. Our vision is a world where every teenager battling substance abuse
finds hope, healing, and a renewed sense of purpose.

Goals:

Client-Centric Approach: Tailor coaching programs to suit individual needs, ensuring personalized
support and guidance for each client.

Education and Empowerment: Offer resources, tools, and knowledge that enable clients to make
informed choices and take charge of their well-being.

Community Engagement: Create a supportive community through workshops, events, and online
platforms, fostering a culture of wellness and mutual support.

Measurable Impact: Measure and track client progress, aiming for tangible results in their health
and wellness journeys.
Expansion and Accessibility: Extend services to diverse populations, ensuring accessibility and
inclusivity in promoting wellness for all.

Services:

1. Personalized Coaching Programs:

○ Individualized sessions focusing on nutrition, fitness, stress management, mental
health, and overall wellness.
○ Goal setting, behavior change strategies, and accountability support.
2. Group Workshops or Seminars:
○ Conducting group sessions covering various wellness topics, fostering community
support and shared learning.

3. Online Coaching or Telehealth Services:

○ Offering remote coaching sessions via video calls or online platforms for clients'
convenience.

Products:

1. Wellness Journals or Planners:

○ Designing and selling journals or planners focused on tracking wellness goals,
habits, and progress.
2. Self-Care and Relaxation Kits:
○ Kits that may help recovery after rehabilitation of drug abuse.
3. Online Resource Libraries:
○ Offering access to a comprehensive online resource library with articles, videos, and
resources on wellness topics.

IV. Marketing Plan

In a world full of temptation Serenity Sphere is a business wherein we help youngsters

overcome the desires to abuse drugs. Today’s generation specifically teenagers needs our
help in getting away or much better preventing drug abuse from happening. Internet
marketing allows us to focus on treating and improving the lives of clients. And
improving our online presence will ensure that they will be able to find your center
when they are ready to make a call.

1.Increasing the visibility is one of the largest benefits of Internet marketing.

Well-optimized websites will appear higher in search engine results pages (SERPs). And
the higher a page appears, the more likely it is to generate clicks and views.

2. Increase the authority. The quantity and caliber of links pointing to a website from
other websites on the internet are the main factors that determine its authority.
 3. Improved content and user experience. Enhancing the user experience will also
extend the time that prospective customers and their families spend on your website
and lower bounce rates.

V. Market Research and Strategies

Market Research:

1. ChildHope reports that globally, more than 250 million individuals engage in drug use, with
over 35 million experiencing drug use disorders. In the Philippines, approximately 1.7 million
Filipinos are known to be involved in drug use. Similar to other nations, the drug issue in the
Philippines is linked to various factors such as poverty, inequality, restricted healthcare access,
and systemic governance issues. These factors contribute to the complexity of the drug
problem in the country. With our services and programs, we can reach out to the people
struggling to overcome their substance abuse.

2. According to the Dangerous Drugs Board, in terms of the age when individuals first start using
drugs, approximately 41.32% fall within the 15 to 19-year-old bracket. Nearly 38.73%
acknowledged consuming drugs between two (2) to five (5) times per week, with about 24.68%
using drugs on a monthly basis, and around 20.62% on a weekly basis.

3. The primary competitor for our business would be online coaching platforms;. websites or apps
providing virtual coaching and support for individuals seeking recovery from substance abuse,
offering guidance, tools, and resources remotely. Holistic wellness centers; businesses offering
holistic approaches to wellness, incorporating elements like yoga, meditation, and nutrition
counseling as part of addiction recovery programs.

Marketing Strategies:

1. Educational Campaigns: Develop informative content aimed at teenagers and their

families about the benefits of wellness coaching in overcoming drug abuse. Use engaging
visuals, videos, and infographics to convey the message effectively.
2. School Partnerships: Collaborate with schools to offer workshops, seminars, or
educational sessions on the importance of wellness in combating drug abuse. Provide
resources for teachers, counselors, and parents.
3. Social Media Engagement: Utilize platforms popular among teenagers to share relatable
and informative content. Engage with them through interactive posts, stories, and
challenges focused on wellness and recovery.
4. Collaboration with Youth Organizations: Partner with youth-focused nonprofits or
organizations dealing with substance abuse prevention. This could involve sponsoring
events or creating joint initiatives.

VI. Description of Management and Organization

Management Team:
 Founder/CEO:

· Responsible for setting the vision, mission, and overall strategic direction of the business.

· Oversees the management team and ensures alignment with the company's goals.

Director of Programs:

· Manages the development and implementation of wellness coaching programs tailored for
teenage drug abusers.

· Works closely with coaches and counselors to ensure programs align with best practices and
evolving needs.

Executive professional who handles the planning, promotion, implementation, and evaluation
of programs at an organization. They manage team members and ensure all programs operate
within budget and on time.

Clinical Director/Lead Counselor:

· Provides clinical oversight and guidance for the coaching programs.

· Supervises counselors and coaches, ensuring quality and effectiveness of services provided.

Marketing Manager:

· Develops and executes marketing strategies to reach teenagers, parents, schools, and relevant
stakeholders.

· Organize and manage marketing campaigns to raise awareness of and generate demand for
products and services.

Operations Manager:

· Responsible for implementing and maintaining the processes that an organization uses.

· Coordinates scheduling, resource allocation, and ensures smooth program delivery.

Coaching Team:

Certified Wellness Coaches:

· Work directly with teenage clients, providing personalized coaching sessions and guidance.
· Responsible for implementing coaching strategies, monitoring progress, and offering support.

Wellness coaches focus on their client's physical, emotional, and behavioral health.

Counselors/Therapists:

· Offer specialized counseling and therapeutic interventions tailored for teenagers dealing with
drug abuse.

Professional counselors help clients identify goals and potential solutions to problems which
cause emotional turmoil

· Collaborate with coaches to provide holistic support and guidance.

Administrative Staff:

· Assist in administrative tasks, client coordination, and ensuring a seamless client experience.

· Client-Centric Approach:

The organization revolves around meeting the unique needs of teenage clients and their families.

Contributions:

Xera Marie Asis - Executive Summary, Mission and Vision, Goals, Objectives

Rosebill Manolong - Business Description, Products and Services

Kirztine Catubig - Marketing Plan, Description of Management and Organization

Crecia Mae Maghuyop - Description of Management and Organization

References:

https://ddb.gov.ph/2022-statistical-analysis/#:~:text=Considering%20the%20age%20at%20first,on
e%20percent%20(20.62%25)%20weekly.

https://childhope.org.ph/community-health-problems/#:~:text=Nutrition%20and%20Degenerati
ve%20Diseases&text=Cardiovascular%20diseases%2C%20such%20as%20heart,growing%20global%
20public%20health%20problem.

https://www.webfx.com/industries/health/rehab-addiction-treatment/drug-treatment-marketing-s
trategies/

https://www.indeed.com/recruitment/job-description/clinical-director

https://ca.indeed.com/hire/job-description/program-director

https://www.coursera.org/articles/marketing-manager#:~:text=Marketing%20managers%20organi
ze%20and%20manage,Directing%20social%20media%20engagement%20strategy

https://www.wgu.edu/career-guide/business/operations-manager-career.html#:~:text=An%20oper
ations%20manager%20is%20responsible,of%20operations%20in%20any%20organization.

https://www.betterup.com/blog/wellness-coaching#:~:text=Wellness%20coaches%20focus%20on
%20their,changes%20to%20support%20their%20goals.