Test Bank for Managing Innovation: Integrating Technological Market and Organizational Chang

Test Bank for Managing Innovation: Integrating

Technological Market and Organizational Change,
6th Edition Joe Tidd John Bessant

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Tidd & Bessant, Managing Innovation: Integrating Technological, Market and Organizational Change,
6th edition

Testbank questions
Chapter 09 Making the Innovation Case

Correct answers are indicated with a *

1. The focus of innovation for sustainability is different to that of innovation for

competitiveness, except for:
A) Networks of stakeholders, rather than firms
B) Social and political imperatives, not only markets
*C) Conservation, rather than change
D) Evolution of technological regimes, not management of technology

2. Innovation can contribute to sustainability in a number of ways. Which of the following is

not an example of a positive contribution?
*A) Faster replacement of obsolete products
B) Development of more efficient processes
C) Creation of new systems and services
D) Generation of more technological alternatives

3. The likelihood of the development and adoption of alternative technologies depends on the
perceptions of potential users. Which of the following is generally not true?
A) Buyers' perceptions of differences between alternative technologies influence adoption.
B) The perceived cost of switching between alternative technologies influences adoption.
C) The perceived rate of technological change influences the adoption.
*D) Buyers' perceptions of the total benefits influence adoption.

4. Identifying novel niches is more difficult than conventional marketing or new product
development because:
A) Novel niches demand more radical innovation.
*B) Segmentation provides limited insights.
C) Novel niches require new knowledge.
D) Consumer markets are different to business markets.

5. Innovation in socio-technical systems has a number of distinctive characteristics that make it

impossible to manage. Which of the following is not a characteristic of innovation in such
systems?
*A) Users' needs are less important than technology trends.
B) Interfaces and interactions are difficult to anticipate.
C) Adoption and diffusion is lengthy and uncertain.
D) Technology and markets co-evolve.

6. Bundling component innovations into new integrated systems or services has many
advantages, but also some drawbacks. Which of the following is not an advantage of
integrated systems or service innovations?
A) Allows better management of interfaces
B) Can help to optimize overall performance
*C) Likely to appeal to sophisticated customers
D) Higher added value of developers
Tidd & Bessant, Managing Innovation: Integrating Technological, Market and Organizational Change,
6th edition

7. The most effective relationship between developers and users depends on a number of
factors, including the diversity of potential applications and users. Which of the following
statements is not true?
A) When there are few applications and few users, negotiation is desirable.
B) When there are few applications, but many potential users, careful segmentation is
necessary.
C) When there are many applications, but few users, customization is possible.
*D) When there are many applications and many users, multiple offerings must be
developed.

8. Lead users have a number of important defining characteristics. Which of the following is
NOT typical of a lead user?
*A) Technologically more advanced than competitors
B) Recognize future market requirements early
C) Perceived to be innovative by their peers
D) Positioned to benefit more from innovations

9. The concept of an innovation network is used widely, but can be difficult to define or
operationalize. Which of the following traits would you not expect an innovation network to
have?
A) Evolve over time, path-dependent.
B) Include many actors and stakeholders.
C) Involve complex interactions and relations.
*D) Optimal organization for innovation.

10. Which characteristics are not positively associated with the rapid diffusion and widespread
adoption of an innovation?
A) Observability
*B) Complexity
C) Trialability
D) Compatibility

11. The adoption of an innovation depends on its relative advantage. Which of the following is
not generally considered to be a relative advantage?
*A) High attribute gap between the innovation and expectations
B) High degree of primary benefits
C) High degree of secondary attributes
D) High degree of non-economic factors

12. Observability and trialability are normally positively associated with diffusion and adoption,
but in what circumstances might these limit diffusion and adoption?
A) Promote imitation
B) Improve proto-typing
*C) Reveal shortcomings
D) Provide feedback

13. The most common model of the process of the diffusion of innovation is the epidemic or “S-
curve” model. This is useful, but is based on a number of unrealistic assumptions. Which of
these is not an assumption of the basic epidemic model?
*A) The population consists of two different groups, adopters and imitators.
B) The population is homogeneous.
Test Bank for Managing Innovation: Integrating Technological Market and Organizational Ch

Tidd & Bessant, Managing Innovation: Integrating Technological, Market and Organizational Change,
6th edition

C) The population has perfect knowledge of the innovation.

D) Information is spread by contact and observation.

14. To be effective, scenario planning must satisfy a number of conditions. Which of the
following is not essential?
A) Compelling problems
B) Inclusive participation
*C) Normative goals
D) Plausible outcomes

15. The design of a Delphi study for forecasting the future should follow all but which of the
following guidelines?
A) Identify a broad community of experts
B) Consist of a number of iterations
*C) Feature interviews and workshops
D) Include questions of timing and probability

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