Professional Documents
Culture Documents
Act #1 - GG
Act #1 - GG
BSA-2A
ACTIVITY 1
1. You just graduated from the university and landed a job as a management trainee in a
multinational FMCG (fast-moving consumer goods). Write a personal plan on how you can
initiate your participation in the company’s CSR engagements.
1. Understand: It's normal not knowing everything at first, so I will begin by thoroughly
learning the organization's overall significant information, especially the existing CSR
initiatives, objectives, and core principles. In addition, I will perform a detailed review of
local community needs, social concerns, and essential stakeholders to find prospective
areas where the organization may have a significant effect.
2. Collaborate: I plan to connect with the CSR team and convey my desire to participate. I
will look for ways to work with them, attend CSR events, and offer my skills and thoughts to
existing operations. Also, to acquire knowledge from their experience and expertise.
3. Determine: I will research and analyze areas where the organization can increase its
CSR impact. These will require a study of local community requirements, an understanding
of societal issues, and the identification of stakeholders with whom to engage.
4. Propose: Besides collaborating with the CSR team, I am eager to propose innovative
CSR initiatives that address pressing societal and environmental concerns. I will use my
creativity, critical thinking, and problem-solving skills to generate creative ideas that align
with the organization's CSR strategy. Also, by volunteering, I can participate in CSR
initiatives.
6. Measure: I will employ essential metrics to assess the effectiveness of CSR initiatives.
These may include social, environmental, and economic indicators such as the number of
beneficiaries served, the positive environmental impact, employee engagement, and
stakeholder feedback.
7. Communicate: I will share CSR initiatives' success narratives and outcomes through
effective internal and external communication channels. These may include reports,
presentations, social media, and other forms of communication designed to raise
awareness and encourage participation.
How would you go about evaluating the impact of each of the three initiatives? What are the key
metrics that should be part of your evaluation?
c. Feeding Programs
Metrics:
Number of provided meals
The nutritional content of food
Impact on reducing starvation and improving the health of consumers
Cooperation of local non-governmental organizations and stakeholders
Response from beneficiaries and stakeholders on the efficacy of the program