communication, The imparting or exchanging of

information by speaking, writing, or using some other

medium. …The successful conveying or sharing of ideas
and feelings.
What is communication

Communication is simply the act of transferring information

from one place, person or group to another. Communication is
the act of giving, receiving, and sharing information talking or
writing, and listening or reading. Good communicators listen
carefully, speak or write clearly, and respect different opinions.
 , communication is
more than simply the
transmission of
information. The
term requires an
element of success in
transmitting or
imparting a message,
whether information,
ideas, or emotions.
A communication therefore has three
parts: the sender, the message, and the
recipient.
 The sender ‘encodes’ the message, usually in a mixture of words and
non-verbal communication. It is transmitted in some way (for
example, in speech or writing), and the recipient ‘decodes’ it.
 Of course, there may be more than one recipient, and the complexity
of communication means that each one may receive a slightly
different message. Two people may read very different things into
the choice of words and/or body language. It is also possible that
neither of them will have quite the same understanding as the sender.
 In face-to-face communication, the roles of the sender and recipient
are not distinct. The two roles will pass back and forwards between
two people talking. Both parties communicate with each other, even
if in very subtle ways such as through eye-contact (or lack of) and
general body language. In written communication, however, the
sender and recipient are more distinct.
Types of Communication

 There are four main categories or communication

styles including verbal, nonverbal, written and visual
Verbal Communication,
• Spoken or Verbal
Communication, which includes
face-to-face, telephone, radio or
television and other media. Verbal
communication is the use of
language to transfer information
through speaking or sign language.
It is one of the most common
types, often used during
presentations, video conferences
and phone calls, meetings and one-
on-one conversations. Verbal
communication is important
because it is efficient. It can be
helpful to support verbal
communication with both
nonverbal and written
communication.
Non-Verbal Communication,
Nonverbal communication is the use of body
language, gestures and facial expressions to
convey information to others. It can be used
both intentionally and unintentionally. For
example, you might smile unintentionally when
you hear a pleasing or enjoyable idea or
piece of information. Nonverbal
communication is helpful when trying to
understand others’ thoughts and feelings.
If they are displaying “closed” body
language, such as crossed arms or hunched
shoulders, they might be feeling anxious,
angry or nervous. If they are displaying
“open” body language with both feet on the
floor and arms by their side or on the table,
they are likely feeling positive and open to
information.
Written Communication
Written communication is the act
of writing, typing or printing
symbols like letters and numbers
to convey information. It is helpful
because it provides a record of
information for reference. Writing
is commonly used to share
information through books,
pamphlets, blogs, letters, memos
and more. Emails and chats are a
common form of written
communication in the workplace.
Visual Communication

Visual communication is the act of using photographs, art, drawings,

sketches, charts, maps, logos and other visualizations and graphs to
convey information. Visuals are often used as an aid during presentations
to provide helpful context alongside written and/or verbal
communication. Because people have different learning styles, visual
communication might be more helpful for some to consume ideas and
information.
Assignment Click & Caption
 Propose a suitable caption for the Photograph
 for the parameters namely, Circumstance and
Importance.
Thank You

Santhosh Kumar Pedagadi,

Assistant Professor in Fine Arts,
Dept Of Architecture, SPAV