PHASE 4 STRATEGIC PROPOSAL

Annex 4 – Facebook Case

Presented by:

Viviana Bobadilla Narváez c.c. 52.932.699

Michael Stiven Herandez Cruz C.C. 1012394442

Jose Henry Mejía C.C. 80,775,559

Luisa Gómez

Strategic Management

Presented to

KARLA NATHALIA TRIANA

Universidad Nacional Abierta y a Distancia

Academic and Research Vice-rector

Industrial Engineering

Mayo 2021; Bogotá D.C.

 Contenido

Introduction....................................................................................................3

Objectives.......................................................................................................4

 Overall objective.......................................................................................4

 Specific objectives.....................................................................................4

Individual activity..............................................................................................5

Link: Viviana Bobadilla: http://somup.com/crhiYJFEHK.............................................9

Link 2: José Henry Mejía: https://1drv.ms/v/s!AiyNK5FXOvqKbnhiql8UQgPsMTg?e=ishkL3......9

Link 3:........................................................................................................9

Link 4:........................................................................................................9

Collaborative.................................................................................................10

Organizational Behavior Activities Assignment and Work Responsibilities..........................11

Organizational Behavior Strategies: JOSÉ HENRY MEJÍA.........................................14

Infografía Jose Henry Mejía................................................................................23

Conclusions...................................................................................................25

References.....................................................................................................26
 Introduction

Reviewing technological growth and modifications to what is in force, most companies are taking

options for change and continuous improvement with the focus of creating the coverage of the

best needs of their clients, for the fulfillment of mutual objectives, both financial and satisfactory.

This is why by reviewing the proposals made by the technical, managerial and operational

department that pledges its life and its knowledge for the continuous growth of the company in

which it provides its service and that is where it receives an amount which depends of the

financial continuity of the company; where each investment and the management of cash flows,

which make the company sustain its risk or stability situations to continue with projects that

generate a small investment with fairly high results, to give positive results to the strategic

management that invades the majority of companies when it is economically affected and

promotes growth alternatives.

 Objectives

 Overall objective

Analyze strategies to lead teams to achieve strategic objectives from the appropriation of

different concepts framed in theories of leadership and management of change and

conflict within organizations.

 Specific objectives

• Describe the general business of the company in the case of Annex 4 – Facebook Case

• Identify the problem the company is facing in the Annex 4 – Facebook Case

• Analyze the causes of the problem in the Annex 4 – Facebook Case

• Publicize the consequences of the problem in the Annex 4 – Facebook Case study
 Individual activity

Individual

1. Read the following case, attached as Annex 4 – Facebook Case:

Facebook Poised for Exodus of Current Employees. (2018). The New American, 24, 7.

2. According to the previous reading, your own understanding of the company in the case and

your search on internet:

Hand draw a billboard using the resources you have (cardstock, paper, acrylic board) as a visual

aid for a presentation of the case including:

 Student´s name

 Date

 Case name: Facebook Case

 A synoptic table with problem, causes and consequences of the situation faced by the

company in the case

Michael Stiven Hernandez
Viviana Bobadilla Narváez
Luisa Gómez
3. Record and post in YouTube a 2 - 3 minutes video where the student appears himself

with the hand draw billboard presenting in English the problem of the company in the

case, mentioning:

 Student´s name

 Date

 General description of the company in the case study

 Problem faced by the company in the case study

 Causes of the problem in the case study

 Consequences of the problem in the case study

Link: Viviana Bobadilla: http://somup.com/crhiYJFEHK

Link 2: José Henry Mejía: https://1drv.ms/v/s!AiyNK5FXOvqKbnhiql8UQgPsMTg?

e=ishkL3

Link 3: Luisa Gómez: https://youtu.be/oCVnJtTPXOw

Link 4:
 Collaborative

The group develops the following activities:

4. Each student reads and reviews the following references for Unit 3 at the Learning

Environment:

 Hiriyappa, B. (2009). Organizational Behavior (pp.186-195).

 McManus, J. (2006). Leadership : Project and Human Capital Management (pp.1-21).

5. In order to propose the organizational behavior strategies for the company in the case,

each student of the group chooses one of the following topics:

 Organizational Politics

 Power

 Organizational Conflict

 Leadership

 Team building

6. Post the topic selection in the Discussion forum – Unit 2, according to the following

chart, also, identify who will oversee delivering the final document at the Evaluation

Environment:
 Organizational Behavior Activities Assignment and Work Responsibilities

Group Number: 212053_2

Case title: Annex 4 – Facebook Case

Student name Mark with (X) the student chosen

Selected topic to submit the final document to

the Evaluation Environment

Student 1. Michael Stiven

Team Building X
Hernandez

Student 2. Luisa Gómez

Power x
Martinez

Student 3. Viviana Bobadilla Leadership x

Student 4. José Henry Mejía Organizational Conflict x

Student 5. Name

7. In the context of the case study, according to the topic selected previously, the review

of Unit 3 references and his own search on internet, each student designs some

organizational behavior strategies following the instructions below and posts its

results in the Discussion forum:

Student name: Viviana Bobadilla

Date: May 7 2021

Concept Summary Reference (Use APA)

Project leaders are responsible

McManus, J. (2006). Leadership :
for directing the project and
Project and Human Capital
managing and motivating their
Management (pp.1-21). Retrieved
work team to achieve the
from: http://eds.a.ebscohost.com.bib
Why Leadership is objectives.
liotecavirtual.unad.edu.co/eds/
crucial? In addition, the leader must
ebookviewer/ebook?sid=68abea0e-
continuously monitor the project
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plan to establish possible
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deviations and take the necessary
&ppid=pp_1&vid=0&format=EB
corrections.

McManus, J. (2006). Leadership :

Project and Human Capital

 Insight Management (pp.1-21). Retrieved

Drucker´s  Coaching from: http://eds.a.ebscohost.com.bib

leadership  fruitful relationship liotecavirtual.unad.edu.co/eds/

competences  Establishing brigde ebookviewer/ebook?sid=68abea0e-

9988-4bab-8339-

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 McManus, J. (2006). Leadership :

 Listen Project and Human Capital

 Communicate Management (pp.1-21). Retrieved

 Willingness not to alibi from: http://eds.a.ebscohost.com.bib

Leadership skills yourself liotecavirtual.unad.edu.co/eds/

 Willingness to realize ebookviewer/ebook?sid=68abea0e-

how unimportant you are 9988-4bab-8339-

compared to the task 1f440a71d829%40sessionmgr4008

&ppid=pp_1&vid=0&format=EB

 Revel inefficiency.

 Very left-brained. McManus, J. (2006). Leadership :

 Tend to be inflexible. Project and Human Capital

 Opposed to change. Management (pp.1-21). Retrieved

 Focused on short-term from: http://eds.a.ebscohost.com.bib

Transactional
goals. liotecavirtual.unad.edu.co/eds/
leadership
 Favor structured policies ebookviewer/ebook?sid=68abea0e-

and procedures. 9988-4bab-8339-

 Thrive on following rules 1f440a71d829%40sessionmgr4008

and doing things &ppid=pp_1&vid=0&format=EB

correctly.

Transformational  Transformational https://www.google.com/search?

leadership leadership is a leadership rlz=1C1SQJL_esCO785CO785&sx

style in which leaders srf=ALeKk02ZOMubuCNVPE41Ph

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encourage, inspire and
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motivate employees to
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Organizational Behavior Strategies: JOSÉ HENRY MEJÍA

Concept:
Reference (Use
Organizational Summary
APA)
Conflict

Conflict Managers can adopt a few different conflict resolution Hiriyappa, B.

resolution strategies: (2009).

strategies - Using authority: Chief executive officer or Organizational

manager act as mediation and try to open the Behavior. New Age

situations so that the parties in conflict can find their International.

own solution.

- Changing task relationship: managers can use a

matrix structure to provide the integration necessary to

(Hiriyappa, 2009)
resolve conflict.

- Changing controls: Conflict is managed by altering

the organization control and evaluation system.

Steps in the

Changing

process
MICHEL STIVEN HERNANDEZ

Team building -Michael Hernandez

CONCEPT SUMMARY REFERENCE

The project manager instructs and

evaluate team members in the usual

way:tasks are assigned,and results are

observed the characteristic of a leader in

team development:Initia the initial is:advises team McManus,J.

Management stage menbers,delegates (2006),pp(19-20)

responsibility,initiates most of the

interactions and those of a follewer

is:takes advice follows instructions,buils

trust demonstrates

Team the tendency of team members to take McManus,J.

development:Mentoring more initiative by acting as a project (2006),pp(20)

stage manager in terms of

initiatingprojects,suggesting solutions

and taking responsibility,the follower

begins to shae part of the action and

enthusiasm of the project management

function,learn the hardened

information,exercise more flexibilit in

the allocation of a leader in the

 mentoring stage are:acts as pastor,shares

information,builsd confidant,builds

awareness and a follower is:Takes

Initiatives,suggests solutions,take of

responsibility,bulds on relationships

Here the special relationship becomes

normaland perhaps even formalized in

the structure of organizational and in its

policy manual .junior project managers

Team
tend to become special assistants,or McManus,J.
development:Normalizati
receive some other formal title ,being (2006),pp(20)
on stage
recognize as empowered individual in

their own rigth even while continuing

their special relationsship with the

project

LUISA GOMEZ MARTÍNEZ

Concept Summary Reference

(Use APA)

Power Is defined as “the ability of one individual, function, Hiriyappa, B. (2009).

or division to cause another individual, function, or Organizational Behavior

division to do something that it would not otherwise (pp.188-189). New Age

have done”. International. Retrieved

from:
 https://bibliotecavirtual.u

nad.edu.co/login?

url=http://search.ebscoho

st.com/login.aspx?

direct=true&db=nlebk&

AN=268251&lang=es&s

ite=eds-

live&scope=site&ebv=E

B&ppid=pp_184

Source of Major sources of power are identified below: Hiriyappa, B. (2009).

Power Ability to Cope with Uncertainty Organizational Behavior

Power can be reduced for another function of (pp.188-189). New Age

organization. International. Retrieved

from:

Centrality https://bibliotecavirtual.u

Powers also derives from the centrality of a division nad.edu.co/login?

or function. Centrality refers to the extent to which url=http://search.ebscoho

a division or function is at the center of resource st.com/login.aspx?

transfer among divisions. direct=true&db=nlebk&

AN=268251&lang=es&s

Control Over Information ite=eds-

Control over information is the basic needs for live&scope=site&ebv=E

power. Division manager control over information B&ppid=pp_184

when they are operated it ultimate effective

 formulation and implementation of organizational

goals. Therefore, information is the asset of

company even technology information kept control

by division manager. It is the better way control

over information.

Non Substitutability

A function or division can accrue power

proportionately to the degree to which its activities

are non substitutable - that is cannot be duplicated.

Control over Contingencies

The nature of contingencies is the opportunities and

threats facing a company from the completive

environment will change as the environmental

changes.

Control over Resources

The final source of power will be the ability to

control and allocate scarce resources in on

organization.

Effects of Politics and power can strongly influence a Hiriyappa, B. (2009).

power and company’s choice of strategy and structure. Organizational Behavior

politics
on Strategic Company’s has to maintain organizational structure (pp.188-189). New Age

Change and is responsible of the various divisions, International. Retrieved

functions and managers and need to changes in the from:

remote environment. Companies have to face power https://bibliotecavirtual.u

problems within the organizational structure. nad.edu.co/login?

Therefore, changes of the environmental trends of url=http://search.ebscoho

the organization. When environment is changes, st.com/login.aspx?

companies are not responding faster. In this direct=true&db=nlebk&

circumstance excessive politicizing and power AN=268251&lang=es&s

struggles to reduce a company’s flexibility. It cause ite=eds-

inertia and erode competitive advantage. live&scope=site&ebv=E

B&ppid=pp_184
Infografía Viviana Bobadilla:
Infografía Michael Stiven Hernandez
Infografía Jose Henry Mejía
Infographic Luisa Gómez Martínez
 Conclusions

Facebook is a company that, although it had a great potential for exploitation, it did not find the

ways to emerge and remained stagnant, leading it to bankruptcy; that is why carrying out an

adequate strategic planning, fulfilling it to the full, would have allowed the company to enter the

current market.
 References

Cameron, S. (2018, October 26). https://bizfluent.com/about-5063071-value-statement-.html.

Henderson, B. B. (1981 , JANUARY 01). https://www.bcg.com/publications/1981/concept-of-

strategy.

Lew, b. C. (2017, July 25). https://knowyourteam.com/blog/2017/07/25/what-is-company-vision-

a-picture-of-a-better-place/.

MapsofWorld.com, E. B. (2020). http://www.eiiff.com/strategic-management/model.html.

WARD, B. S. (2020, June 29). https://www.thebalancesmb.com/mission-statement-2947996.

Hiriyappa, B. (2009). Organizational behavior. New Age International (P) Ltd., Publishers.

Concentration Strategies. (s. f.). saylordotorg. Retrieved April 6, 2021, from

https://saylordotorg.github.io/text_mastering-strategic-management/s12-01-concentration-

strategies.html.

Morris, J. (2019, June 15). Concentration Strategies - Strategic Management. Pressbooks.

https://open.oregonstate.education/strategicmanagement/chapter/7-concentration-strategies/

Shaw, A. A. (2021, February 8). Concentration Strategy - Definition, Types & Examples -.

Marketing Tutor. https://www.marketingtutor.net/concentration-strategy/