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Course Name: Principles of Management Dated :17-Nov-22

Course Instructor: Mr. Usama Najam


Task: Assignment No # 3

Q # Contrast the culture of any two organization of your choice on the basis of 7 dimension discussed in
the class.

Dimensions of Organizational Company 1: KFC Company 2: Fri-Chicks


Culture

Strong: This brand and its employees Weak: This brand is not much focused
have a very sound sense of attention to on attention to detail which is visible
Attention to detail detail e.g., branding, logos, food quality. through their food quality and
Branding.

Strong: This brand is very focused on Weak: This brand just focuses on the
outcome because their employees work cash flows running rather than putting
Outcome Orientation according to set SOP’s which help them effort for positive outcome and Growth.
a lot for desired outcomes.

Strong: This brand is focused on people Weak: This brand is also weak on
and development culture giving equal people’s orientation and caring for
People Orientation opportunities regardless of gender, them as their employees come and go
physical deficiencies etc. very fast

Strong: Every outlet of this company has Weak: This brand is not team oriented
a proper team from Security guard till rather their employees just look for
Team Orientation the manager so that their team working their own benefits following survival of
motives are in line. the fittest strategy.

Strong: This company is aggressive Weak: This brand is not aggressive for
towards retaining customers and business and just captures the audience
Aggressiveness attracting new customers through new who has little knowledge of the market
products and different modes of and are left from other brands.
marketing.
Strong: This company was founded in Weak: This brand hasn’t taken any
1952 and is the second largest fast-food steps so that the brand can be made
Stability chain in the world and is still growing stable to survive over time rather it’s
and stabilizing continuously because of outlets are reviewed badly and
Strong Values. ultimately closed.
Strong: This company continuously adds Weak: This brand is not innovative and
new food items in their menu with has been serving almost same menu
Innovation and Risk Taking changing trends and since its founding which makes harder
to retain & attract new customers.

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