Entrepreneurship -- MGS B22

Course Syllabus: Fall 2022

Instructor: Bill McConkey bill.mcconkey@utoronto.ca Lecture: Mon 9-11(L01) and 3-5(L02)

TA Brian Hanratty james.hanratty@rotman.utoronto.ca Office: IC264
Classroom: IC200 Office Hrs: Mon 11-1,Tue 12-2,Wed 11-1

Introduction

Entrepreneurship is intended to give the student a variety of tools, approaches and perspectives that will assist in the
creation and management of the small firm. A framework for entrepreneurial analysis will be developed in parallel to
the study of real-life cases of entrepreneurism at work.

The successful student will demonstrate both the ability to use the tools they learn and the judgement to know when
and when not to apply such tools while making difficult decisions.

Required Text: Introduction to Entrepreneurship, 1st Canadian Edition

By Bill McConkey, available at TopHatMonacle.com
Invitations to purchase access to the text will be sent from Top Hat Monocle

Grading

Individual Work Group Work

Individual Reflections 10% BP First Phase 10%
Midterm Exam 20% Final Business Plan 20%
Final Exam 35% BP Presentation 05%

The Business Plan (BP)

Each group of 5 or 6 students will create a comprehensive business plan for the formation of a new company. In both
submissions, each member will receive the same mark. A special time will be arranged for each group to present their
findings, where each team will be marked on the caliber of their presentation.

This is a management course. It is up to each student to make good management decisions such that he or she is
successful in all group initiatives. Therefore, choose your group members wisely, and manage your group efforts
effectively.

Individual Reflections

You will be required to submit your ‘reflections/responses’ to the end of chapter questions in two of the
chapters of your text.

Reflection #1`: Chapter Two

Reflection #2: Chapter Seven

MGSB22F – Entrepreneurship – Course Outline

 Schedule of Classes and Assignments

CLASS TOPIC CHAPTER(S)

PART ONE: INTRODUCTION TO ENTREPRENEURSHIP

1 Sep 12 Overview of Entrepreneurship 1

The Entrepreneurial Environment

PART TWO: STARTING A BUSINESS

2 Sep 19 Innovation 2
Resources & Capabilities

3 Sep 26 Business Planning 4

Reflection 1 is due 11:59pm Sep 26

4 Oct 03 Developing the Product/Service 3, 5

Oct 10 READING WEEK

5 Oct 17 Strategic Issues 6

BP First Phase due 11:59pm Oct 17

To Be Scheduled by The Reg. Office MIDTERM includes all readings and lectures to date

6 Oct 24 Research/Validation Workshop TBA

Led by Management Librarian Mariana Jardim

7 Oct 31 Financing the Business 8

PART THREE: RUNNING A BUSINESS

8 Nov 07 Marketing Strategy 7

Guest Lecture
Reflection 2 is due at 11:59pm Nov 7

9 Nov 14 Managing a Small Business 9

10 Nov 21 Intrapreneuring, Franchising slides

11 Nov 28 Presentation of BP’s

12 Dec 01 Exit Strategies 10

Final Business Plans are due 11:59pm Dec 1
Final Exam to be scheduled during the December Exam Period

MGSB22F – Entrepreneurship – Course Outline

Academic Support – Where to get help and support

The Department of Management, in collaboration with the UTSC library, will be providing academic research support in
the IC Building. To refine your research skills or to learn more about various scholarly resources, please contact the
Librarian for Management and Economics students.

Marian Jardim, Subject Librarian, Management and Economics

Room IC375
Email: lmjardim@utsc.utoronto.ca
Web: http://guides.library.utoronto.ca/utsc_mgmt

The English Language Development Centre (ELDC) helps students develop the critical thinking, vocabulary and
academic communication skills essential for achieving academic and professional success. Personalized support
includes: RWE (for academic writing); Communication Cafés (oral); Discussion Skill-Building Cafés; Vocabulary Cafés;
seminars/workshops; personal ELD consultations; drop-in sessions. http://ctl.utsc.utoronto.ca/eld/

The Writing Centre (TWC) offers invaluable services to students (learn to become a better writer!) and offers many
different kinds of help: drop-in sessions, individual consultations, workshops, clinics, and online writing handouts.
http://ctl.utsc.utoronto.ca/twc/

Academic Misconduct

Students should note that copying, plagiarizing, or other forms of academic misconduct will not be tolerated. Any
student caught engaging in such activities will be subject to academic discipline ranging from a mark of zero on the
assignment, test or examination to dismissal from the university as outlined in the academic handbook. Any student
abetting or otherwise assisting in such misconduct will also be subject to academic penalties.

MGSB22F – Entrepreneurship – Course Outline