STARBUCKS COFFEE ZUS COFFEE GLORIA JEANS

Vission : to inspire and nurture the human Vission : building a unified family who
Vission : strive to understand what coffee consistently serve the highest
spirit one person, one cup, and
means to you and commit ourselves quality coffee
one neighborhood at a time
to deliver greater convenience and Mission : provide outstanding and
Mission : to establish Starbucks as the
accessibility for the community. personalised service in a vibrant
premier purveyor of the finest
Mission : to bring speciality coffee inherently store atmosphere.
coffee in the world
seen as expensive to the local values : We're committed to upholding a
values : We're committed to upholding a
ommunity at an affordable price culture where inclusion, diversity,
culture where inclusion, diversity,
values : Never trust anyone who doesn't equity and accessibility are valued
equity and accessibility are valued
drink coffee and respected
and respected

The mainly products of Starbucks The mainly products of Zues The mainly products of Gloria
are handcrafted drinks from high are handcrafted drinks from high Jeans Coffee are handcrafted
quality Arabica coffee. quality Arabica coffee. drinks from high quality Arabica
coffee and pasteries.

Consumption by all Consumption by all Consumption by all

age groups age groups age groups

It's not just coffee, it's A Necessity, not a Luxury Better than Home
Starbucks

interesting product Many varieties of coffee Many varieties of coffee

show are available are available

The coffee they sell is Available in selected places The price range is a little
a little expensive expensive

Website, apps, billboards Website, apps, billboards Website, apps, billboards

flyers and posters flyers and posters flyers and posters

product they are product they are product they are

selling are the same selling are the same selling are the same
with our company with our company with our company
The use of ingredients to make
the coffee and the concept
of the company is diffrent
from others
Vertical lines specifically
can be used to convey
stability, progress and
growth,
They didn't use typeface
for their logo but uses it They used san serif in regular
in their website. They
used san serif in regular
form to show the elegant
design and show that
their product is the best
They use custom
photography by
shooting their
product in a studio
They only used
illustration to mark
their ingredients and
product in a
advertisment
The use of ingredients to make The use of ingredients to make
the coffee and the concept
of the company is diffrent
from others
Vertical lines specifically
can be used to convey
stability, progress and
growth,
They used san serif in regular
form to show the elegant
design and show that
their product is the best
They use custom
photography by
shooting their
product in a studio
They only used
illustration to mark
their ingredients and
product in a
advertisment
the coffee and the concept
of the company is diffrent
from others
Vertical lines specifically
can be used to convey
stability, progress and
growth,
form to show the elegant
design and show that
their product is the best
They use custom
photography by
shooting their
product in a studio
They only used
illustration to mark
their ingredients and
product in a
advertisment