Professional Documents
Culture Documents
Presented to
Business Simulation
SUBMITTED BY
Nazareno, Maxenne C.
Nogra, Althea Laiza G.
Torres, Maekyla D.
Escalera, Kate Janelle
Renegado, Glorevie
Jabar, Abdul
Ocang, Jean Princereyl
SUBMITTED TO
Page
1. Executive Summary 1
2. Our Business 3
3. Introduction 8
4. Marketing Plan
Products 11
Proprietary Position 11
Comparative Analysis 11
Market Analysis 13
Pricing 15
Uniqueness of Product 15
5. OPERATIONAL PLAN
Business Process 17
Quality Control 18
Waste Disposal 19
Raw Materials 19
Equipment 22
Staffing Requirements 24
6. ORGANIZATIONAL PLAN
Ownership 26
Management Personnel 26
Job Description 28
Pre-Operating Activities 29
Pre-Operating Cost 30
7. FINANCIAL PLAN
Projected Statement of
Comprehensive Income 33
Projected Statement of
Financial Position 34
Financial Assumption 35
8. REFERENCES 36
LIST OF TABLES
Table 4 : Equipment 22
Comprehensive Income 33
The Taste Buds is new exciting milkshake business that offers you
ages. The Taste Buds aims to become your go-to shop for flavourful and
a warm welcoming atmosphere that will keep you want from coming back.
located at Senior High School in Digos City, 1 st building. The Taste Buds is
thriving shakers that offer a diverse menu for everyone’s different taste and
such as Choco Kisses, Double Dutch, Mango Graham, and Ube Macapuno
that is made with the finest ingredients and served in vibrant energy. With a
The business operates with high dignity in offering best of the best
relationship not just with its customer but also with their suppliers. The
organs that are found in your tongue and allow you to experience tastes like
1
The Taste Buds shall be managed by the store manager also known as
store supervisor supported with the financial, and operation manager. There
will be four (4) staffs and personnel will be supervised by the operation
will be prioritized for the smooth flow of the business. The business will be
having seven (7) owners with the same percentage of the company’s assets.
2
OUR BUSINESS
High-quality milkshake
fresh People
weakness for
sweets
Relationship
Sourcing which Food supplies
3
suppliers customer Freight-in
preparation suggestions
includes customers
management media
Marketing and
promotion
participation
4
Key Partners. Refers to the external partners or suppliers The Taste
Buds relies on to run its operations. Food suppliers provide the ingredients
needed for the menu items. Equipment suppliers provide all equipment and
Social media influencers can help with the promotion of the business
Key Activities. This refers to the main activities The Taste Buds
the key activities of the business since the business offers specially made
the primary activity, where the personnel assigned prepares the menu item
to serve its customers. This also includes stocking to insure that there will
necessary to attract new customers and retain the existing ones. Customer
with customers.
Key Resources. This refers to the physical and human resources The
for the food preparation. The food suppliers are necessary for the business
to provide its superior value. A website and social media accounts are also
essential for marketing and promotion. Qualified staffs and personnel are
The Taste Buds offer affordable snack for elevens and mid-afternoon. The
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snack station is located in SHSDC first building where the busy customers
are. It extends item cater to satisfy your weakness for sweets, and high-
Buds seeks to establish and maintain with its customers. The Taste Buds
Channels. This refers to the channels The Taste Buds uses to reach
its customer segments. The snack station location is the primary channels
provide information about the business and menu items. Local event
The Tastes Buds target with its value proposition. Working professionals
looking for affordable drink options, students on tight budget, sweet tooth,
Cost structure. This refers to the cost The Taste Buds incurs to run
its business operations. Food supplies and ingredients are a significant cost
transportation cost for busying the supplies are another cost the business
6
Revenue Streams. These refer to the different sources of revenue The
Tastes Buds generates from its business activities. Sales from the snack
station operations are the primary revenue stream. Catering services for
Vision
Mission
Goals
suppliers
7
Introduction
memorable experience for our beloved customers. The Taste Buds blend
growth and has become popular choice among consumers of all ages.
compound annual growth rate of 6.5% from 2017 to 2023 (Market Research
childhoods when milkshakes were a cherished treat. The familiar taste and
and enjoyable way to satisfy cravings and beat the heat. Milkshakes have a
8
Moreover milkshake business have adapted to the changing
needs. This inclusivity ensures that everyone can enjoy the goodness of a
Taste Buds is their extensive menu of flavours and toppings. From classic
cream, ube macapuno, or mango graham, The Taste Buds have something
for every palate. We believe that the foundation of a great milkshake lies in
the quality of its ingredients. That’s why we source the freshest and finest
flavours.
and vibrant atmosphere where you can relax, socialize, and enjoy your
choosing the perfect milkshake, ensuring that your visit The Taste Buds is a
memorable one.
9
MARKETING
PLAN
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PRODUCT DESCRIPTION
Product
creatively inspired by the owner’s taste buds itself. A high quality of drink
contain with high quality of ingredients are tailored to the preferences of its
customers. The Taste Buds is a drink station that extends drinks of any
flavour with justifiable prices. Its unique menu items like mango, ube
macapuno, and double dutch with a variety of toppings that is based on the
Proprietary Position
The business's Official name is The Taste Buds. "Taste buds" are
sensory organs that are found on your tongue and allow you to experience
tastes that are sweet, salty, sour, and bitter. This hints on our type of
Comparative Analysis
ingredients
11
milk shake
Mouth-
watering
drink with
justifiable
price
customer
service
ty canteens’
entrance
designed
stall
drinks
Market Analysis
12
Environment. The environment around the business has a wide
surrounding could help on the sale of the business because there will be
more people within the area. The competitive landscape could also impact a
maintain market share. This may also lead to decrease of revenue since
takes more money to buy the product now than it did in the past. If people’s
incomes fail to keep up with the rise in average price levels, the inflation
rate, and consumer spending will drop, resulting in lower demand and sales
consumer preferences towards healthier lifestyles may affect the demand for
a certain product. Our business for instance we sell sweets which contains a
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productivity, and customer experience. Automation technologies like AI and
robotics can help reduce labour costs and increase accuracy. The risk of
widespread use of mobile devices has changed the way businesses interact
The Taste buds aims to cater those working professionals looking for
affordable snack options practically in Digos City. They are also known as
The Taste buds will use social media (Facebook, Instagram) to give
awareness about the product they serve. This will also be the "stage" of the
business which they can project and show what product they specifically
sell. Posting updates and pictures about the menu will be convenient in
Pricing
14
The Taste buds will use cost-plus pricing strategy or mark-up
added on top of the product cost. It involves taking the amount it cost the
percentage to determine the final price. The business will also offer
discounts for those customers who is buying bundle of goods and who have
the owners’ preference itself. Sweet and creamy drinks for sweet tooth’s and
15
OPERATIONAL
PLAN
Business Process
16
Figure (1) shows the process flow of The Taste Buds as well as the
where the staff is checking for the quality of goods to be purchased. This will
be perform by the operation staff before purchasing the raw ingredients and
materials and will ensure that the goods are in quality conditions and can
the staff will purchase the raw ingredients and materials from the suppliers
Preparation for selling. The operation staff will prepare the raw
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the costumer and staff that includes exchanging the goods with a financial
owing money from the business. This process also includes collecting those
accounts receivables.
Inventory to plan production, manage stock levels, and determine the cost of
goods sold. Stocking on the other hand includes purchasing of stocks for
manufacturing.
Quality Control
supplier and other sources rests with the operation staff. Upon pickup or
delivery, the operation staff shall check the quality and quantity of the goods
before it is hand over for storage. They are also tasked with scrutinizing the
preparation for the selling, ensuring that each of it are thoroughly examined
before the actual vending of the goods. Upon selling, it shall also be
Waste Disposal
18
The business shall observe proper waste segregation and disposal.
The management shall develop and have a waste management plan. There
shall be designated bins for each type of waste, and that they are clearly
labelled and can be easily accessible for both staffs and customers. Waste
shall be divided into different categories such as food waste, plastic, and
papers. Garbage near the station will be put out by the staff to remain the
surrounding clear.
Raw Materials
Table 3. Shows the raw materials The Taste Buds use.
19
Shake powder flavour, milk or chocolate.it
shake.
consisting essentially of
grocery store.
20
Evaporated milk makes the milk shake rich
store.
Toppings
those.
21
Cups A cup specifically plastic cup
as containers to hold
beverages.
Straws
the mouth.
Equipment
Table 4.Shows the equipment The Taste Buds use for its operation.
Equipment Description
22
Measuring spoons
when cooking.
Container
23
consisting of a container with
Staffing Requirements
order for it to function well, it needs man power. The Taste Buds needs an
Operational manager will be the one who will oversees the day-by-day
manager also is the one who will manage the store staffs and will assess
questions from the customers. The management will need four (4) personnel
for the job of delivering superior value to the customers. There will be two (2)
shifts in a day, two (2) personnel will serve customers in the first four (4)
hours; after the time end, another two (2) will be shifted in. There are things
needs a financial manager who will help the business in managing its
finances.
24
ORGANIZATIONAL
PLAN
25
LEGAL STRUCTURE OF BUSINESS
Ownership
Each person own 14.32% of the business assets. This figure comprises the
Kate Escalera
staff/personnel
Jean Prince-ryl
Ocang
staff/personnel
Maxenne Nazareno
operation manager
Abdul Jabar
staff/personnel
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Store Manager. It is responsible for overseeing the daily
quality control.
the business. They perform various tasks and functions that are
but they will work together to ensure that the business runs
growth. They develop financial plans and budgets, manage cash flow
risks.
27
Job Description
Table 5. Shows jobs description of the jobs The Taste Buds require.
environmental regulations.
28
statements. Creating and
Pre-Operating Activities
Activities Mo Mo Mo Mo Mo Mo Mo Mo Mo Mo Mo Mo
1 2 3 4 5 6 7 8 9 10 11 12
1.Conducting
Market
Research
2.Securing
Funding to
cover Start-up
Costs
3.Identifying
and Selecting
Suppliers
29
4.Designing
the Physical
Business
5.Developing a
Marketing
Plan
6.Establish
Relations with
Schools
Administrators
and Negotiate
the term of
their presence
in the school
canteen
Pre-Operating Cost
Total 750.00
30
FINANCIAL PLAN
31
Total Project Cost
Amount in Php
Total 750.00
32
Projected Income Statement
REVENUE
Raw Material and Ingredient Cost 3,995.00 27,965.00 31,960.00 47,940.00 49,100.00 50,260.00
Total Cost of Goods Sold 3,995.00 27,965.00 31,960.00 47,940.00 49,100.00 50,260.00
NET INCOME (PROFIT) BEFORE TAX 1,585.00 11,095.00 12,680.00 14,420.00 20,220.00 15,895.00
NET INCOME (PROFIT) AFTER TAX 1,585.00 11,095.00 12,680.00 14,420.00 20,120.00 15,795.00
33
Projected Balance Sheet
Figure 4. Details of The Taste Buds projected balance sheet.
ASSESTS
Current Assets
Non-Current Assets
LIABILITIES &
SHAREHOLDERS’ EQUITY
Current Liabilities
Drawings - - - - - -
34
Financial Assumption
35
REFERENCES
https://www.futuremarketinsights.com/reports/ready-to-drink-
shake-market
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