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CASE STUDY 1 – MANAGEMENT RESEARCH

BUSI- 600 Case Study 2

Sampling Strategy-Question
Questions 3 and 4
Fitz
Liberty University
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CASE STUDY 1 – MANAGEMENT RESEARCH

Describe the sampling strategy. How appropriate were the various sampling design

decisions?

In reviewing the case for NCR Country Club, the appropriateness of the design Cooper

and Schindler (2014), suggested that in the formulation of the research and the design of the

samples, the population must be identified. This means that, if designed properly, the consensus

would take into consideration the full target population and the sample examines a part of this

population.

The following was the result of the McMahon group’s research. The target population

was established as current club members and comprise of the people, events, or records that

comprise of the measurement question (Cooper and Schindler, 2014, p 84). Firstly, according to

Cooper and Schindler (2014) and agreed by Krosnick (2002). a sample looks on that percentage

of the target population and overall that portion should represent the whole of the population

with regards to the validity. In the design of the sample there are some questions that must be

addressed. Firstly, what is the proper sample method? What size sample is needed? What is the

target population? What are the parameters of interest? And finally, what is the sampling frame?

(pp .84 - 86). To address the sample method, means what process or technique will be used; there

are four primary sampling strategies: random sampling, stratified random sampling, systematic

sampling, and rational sub-grouping.

Six focus groups were used and were made up of 34 members, seven non-members and

12 NRCCC employees. According to Cowley (2000) this focus group can be beneficial to the

research because of its straightforward nature and also the participants understood the issues at
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hand (p. 19). The majority of the participants were members for over 20 years or more, these also

represent ages over 46 and older, while 65% were either NCR employees or retirees. Based on

the survey conducted and the results derived, the age groups were as follows: Participants under

the age of 46 were19%, participants under the age of 46 - 55 were 23%, those participants under

the age of 56 – 65 were 26% and participants under the age of 66 and over were 33% which was

appropriate based on the nature of the research needed.

What, if any, problems did you find with the questionnaire as a whole? Consider structure,

directions, question order, question phrasing, appropriateness of response strategy chosen,

etc.

When observing the strategy used, the author can conclude that the survey was complete

and extensive in many forms. Although it took a leap on used a majority of the participants that

are current members or employees, it benefited from the current population, what went wrong

and how they can improve the relationship with new members.

Regarding the appropriateness, a good approach would have been that the majority of

surveys would be sent to people under the age of 46. Those that were targeted should be

categorized as prospective client with children and those without children. The sampling

technique would remain random to ensure that the population selected is valid. Any testing of

validity should also be in order to complete the research. According to 1 Corinthians 1:9 it state’s

God’s will is a relationship. The Bible says in “God invited you into this wonderful friendship

with his Son, even Christ our Lord” this can be a good start to building the research base.
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Finally, a suggestion by Marshall (1996) suggested that stratified sampling would have

been adequate for this type pf research. He described stratified random sampling as “a variant of

random sampling, which allow subgroups to be studied in greater detail” (Marshall, 1996, p.9).
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References

Cooper, D.R., & Schindler, P.S. (2014). Business research methods (12th ed.) New York,

NY: The McGraw-Hill Companies, Inc.

Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management

Review,14(4), 532-550.

McCaslin, M. L., & Scott, K. W. (2003). The five-question method for framing a qualitative

research study. The Qualitative Report, 8(3), 447-461

Marshall, M. (1996). Sampling for qualitative research. Fam Pract. 1996 (6) 522-5.

Krosnick, J. (2002). The Causes of No-Opinion Responses to Attitude Measures in Surveys:

They Are Rarely What They Appear to Be. New York: Wiley, 88-100