Enpathize Create

Start to look at the

Gain an empathic

Creative
problem from different
understanding of the
perspectives and ideate
problem you are trying
innovative solutions.
to solve.

Prototype
Produce a number of
inexpensive, scaled down

Thinking
versions of the product

Define
Analyze your observations Test
to define the core problems
you have identified up to Rigorously test the
this point. complete product using
@reallygreatsite the best prototype.