MEDIA REPORT ON

STUDENT INDUSTRIAL WORK EXPERIENCE SCHEME(SIWES)

UNDERTAKEN AT

UNILAG MEDIA HOLDINGS

BY

OLUWADARE KOREDE IFEOLUWA

MATRIC NUMBER: 200406038

SUBMITTED TO THE DEPARTMENT OF MASS

COMMUNICATION CRAWFORD UNIVERSITY ARTS AND COMMUNICATION

IN PARTIAL FILLFULMENT OF THE REQUIREMENTS FOR

THE AWARD OF BACHELOR OF SCIENCE (B.Sc.) DEGREE IN MASS COMMUNICATION.

DEDICATION

This media report is dedicated to Almighty God for granting me the grace .
ACKNOWLEDGEMENT

I give gratitude to God Almighty for the protection and mercy through my life

I appreciate the staff of UNILAG MEDIA HOLDINGS for making my industrial training experience
successful.

I also appreciate all my lecturers in my department, may God bless them, Amen.
My regards to my amazing parents MR. & MRS. OLUWADARE who also supported my education, may
God bless them.

TABLE OF CONTENTS
Title page

Dedication

Acknowledgement

Table of contents

Abstract

CHAPTER ONE: ABOUT INDUSTRIAL TRAINING FUND (L.T.F)

Background of SIWES

Bodies Involved in The Management Of SIWES

Aims and Objectives Of SIWES

CHAPTER TWO: ABOUT UNILAG MEDIA HOLDINGS

Brief History and Background of UNILAG MEDIA HOLDINGS

Our vision and mission

Various departments in UNILAG MEDIA HOLDINGS

CHAPTER THREE: The Attachment coverage story

Skills developed and techniques learnt

Challenges

Conclusion

ABSTRACT
The student industrial work experience scheme established by the federal government of Nigeria was
aimed at exposing students of higher institutions to acquire industrial skill courses of study and also to
prepare the student for the industrial work which they are likely to meet after graduation. This report is
based on my experience I gain for the past two month of industrial training at Unilag Media Holdings.
STUDENT INDUSTRIALWORK EXPERIENCE SCHEME (SIWES) BACKGROUND

In the earlier stage of science and technology education in Nigeria, students were graduating from their
respective institutions without any technical knowledge or working experience. It was in this view that
students undergoing science and technology related courses were mandated for students in different
institution in view of widening their horizons so as to enable them have technical knowledge or working
experience before graduating from their various institution. The Student Industrial Work Experience
Scheme (SIWES) was established by the Industrial Training Fund (ITF) in 1973 to enable students of
tertiary institution have technical knowledge of industrial work base on their course of study before the
completion of their program in their respective institutions. The scheme was designed to expose
students to industrial environment and enable them develop occupational competencies so that they
can readily contribute their quota to national economic and technological development after
graduation.

The major benefit accruing to students who participate conscientiously in Students Industrial Work
Experience Scheme (SIWES) are the skills and competencies they acquire. The relevant production skills
remain a part of the recipients of industrial training as life-long assets which cannot be taken away from
them. This is because the knowledge and skills acquired through training are internalized and become
relevant when required to perform jobs or functions.

BODIES INVOLVED IN THE MANAGEMENT OF SIWES

The bodies involved are: The Federal Government, Industrial Training Fund (ITF). Other supervising
agents are: National University Commission (NUC), National Board for Technical Education (NBTE) and
National Council for Colleges of Education (NCE)The functions of these agencies above include among
others to:

Ensure adequate funding of the scheme;

Establish SIWES and accredit SIWWES unit in the approved institutions;

Formulate policies and guideline for participating bodies and institutions as well as appointing SIWES
coordinators and supporting staff;
Supervise students at their places of attachment and sign their lob-book and IT forms

Vet and process student’s log-book and forward same to ITF Area office;

Ensure payment of allowances for the students and supervisors.

Therefore, the success or otherwise of the SIWES depends on the efficiency of the Ministries, ITF,
Institutions, Employers of labor and the general public involved in articulation and management of the
program is necessary.

OBJECTIVES

The Industrial Training Funds Policy Document No. 1 of 1973 which established SIWES outlined the
objectives of the scheme. The objectives are to:

Provide an avenue for students in higher institutions of learning to acquire industrial skills and
experiences during their course of study.

Prepare students for industrial work situations that they are likely to meet after graduation.

Expose students to work methods and techniques in handling equipment and machinery that may not
be available in their institutions.
Make the transition from school to the world of work easier and enhance students’ contacts for later job
placements.

Provide students with the opportunities to apply their educational knowledge in real work situations,
thereby bridging the gap between theory and practice.

Enlist and strengthen employers’ involvement in the entire educational process and prepare students
for employment in Industry and Commerce (Information and Guideline for SIWES, 2002).

NATURE AND SCOPES OF ADVERTISING

2.1 Nature and scopes of Advertising

Advertising is the means of informing and influencing a vast audience to buy a product or service
through visual, oral or written messages. Advertise is a paid form of non-personal presentation and
promotion of ideas goods and services.

Advertising is the prominent element of the promotional mix, advertising is pervasive in nature. An
advertising message should be: consumer oriented, visually attractive, a unique selling proposition,
attention seeker

2.2 ABOUT UNILAG MEDIA HOLDINGS

Unilag Media Holdings is an independent privately owned Media firm in Nigeria. UNILAG MEDIA
HOLDING COMPANY LIMITED was started in 2019. UNILAG MEDIA HOLDING COMPANY LIMITED's
headquarters is located at VICE CHANCELLOR'S OFFICE, 10TH & 11TH FLOOR, SENANTE HOUSE,
UNIVERSITY OF LAGOS., LAGOS, LAGOS STATE

3.3 VISION AND MISSION OF UNILAG MEDIA HOLDINGS LIMITED

To be one of Africa’s leading media companies in the development, production and promoting goods
and services to global audience and also to help grow all online business.

2.4 VARIOUS DEPARTMENTS IN THE ORGANISATION AND FUNCTIONS

TV/RADIO Production Department: Producing audio and video to audience

Marketing department: there two types of marking field marketing that is those that source for advert
and those that stay at office to receive the advert and make sure it is being delivered

Editing suite: they edit video materials, audio etc with applications like Adobe, capcut.

Camera unit: they are responsible for powering the video camera for TV distribution

Compliance unit: they deal with collation of videos meant for advert.

1.2 SKILLS DEVELOPED AND TECHNIQUES LEARNT

With joy and gladness flooding my heart, I can boldly say that 2022 SIWES Programmes has help me
learnt a lot in the line of pursuing my career, as it immensely added to my knowledge bank, below are
some of the skills developed.

News collating

Human Relations Skills

Production of commercials

News story developing

Creation of landing page

Mini developer

How to fund AD account (Instagram & facebook)

How to boost adverts on social media platform

How to create ad account, ad manager ,business manag

During my 9weeks in industrial training, I was exposed to the practical aspect of news distribution, and I
learnt a lot of things

3.2 CHALLENGES

The challenges I encountered during my course of training shall be discussed in these subsequent
paragraphs.

There are less required equipment i.e .

Inadequate power supply

Poor internet connection

Finance During my course of training the transport fare from my house to my place of work was high.

Inspite of all this challenges faced, it has built me to become a better version of myself and given me the
opportunity to learn and equip myself with the cogent experience needed for me in the field of public
relation and advertisement in the nearest future.

CONCLUSION

The students industrial Training Experience Scheme (SIWES) has provided a training ground where skills
relating to how advertising is done ,how to own a marketing firm and it has expanded my knowledge in
term of practical which I can add up with my theorical experience . This has gone a long way in
equipping me in merging what has been learnt in the class room environment to what is actually done
on the field.

These two months has also given me the opportunity to have a feel of what I would be like after
graduation when I start working in my desired profession.

Finally, I would like to conclude by encouraging all students to make good use of their time during SIWES
and appreciate his or her profession, via this training. It is actually a forum for ushering one into the
labour market.