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  • BYJU'S

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    D-65 Yogesh Gupta
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    BYJU'S is an Indian edtech startup founded in 2011 that offers online learning programs and apps. It has first mover advantage in India, offers diverse products, and has high customer retention due to its strong finance and acquisitions of competitors. However, it faces weaknesses such as low returns on investment, bad reviews, and less enrollment of younger students. Opportunities for growth include increased online education trends during COVID-19 and support from India's new education policy. Threats are imitators copying its business model, data privacy issues, competitive edtech firms, and potential economic recession.

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    swot analysis

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    BYJU'S is an Indian edtech startup founded in 2011 that offers online learning programs and apps. It has first mover advantage in India, offers diverse products, and has high customer retention due to its strong finance and acquisitions of competitors. However, it faces weaknesses such as low returns on investment, bad reviews, and less enrollment of younger students. Opportunities for growth include increased online education trends during COVID-19 and support from India's new education policy. Threats are imitators copying its business model, data privacy issues, competitive edtech firms, and potential economic recession.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    77 views3 pages

    BYJU'S

    Uploaded by

    D-65 Yogesh Gupta
    BYJU'S is an Indian edtech startup founded in 2011 that offers online learning programs and apps. It has first mover advantage in India, offers diverse products, and has high customer retention due to its strong finance and acquisitions of competitors. However, it faces weaknesses such as low returns on investment, bad reviews, and less enrollment of younger students. Opportunities for growth include increased online education trends during COVID-19 and support from India's new education policy. Threats are imitators copying its business model, data privacy issues, competitive edtech firms, and potential economic recession.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    BYJU'STHE

    LEARNING

    Industry : Edtech
    Founded : 2011 -2012
    Founders: Raveendran and Divya Gokulnath
    Products :BYJU'S – The Learning App
    SWOT ANALYSIS

    Strengths Weaknesses
    LOW R ETUR N O N I N VE STME N T
    F I R S T MO V E R A D V A N T A G E BAD R EVI EWS
    DIVERSE PRODUCTS I NVENTORY MAN AGEME N T
    H I G H C U S T OME R R E T E N T I ON LES S US CHI L D R EN EN RO L L ME N TS
    STRONG FINANCE
    A C Q U I S I T I ON O F C OMP E T I T OR
    C U S T O ME R L OY A L T Y
    Opportunities Threats
    INCREASED TREND OF ONLINE
    BUSINESS MODEL
    EDUCATION
    EDUCATION DUE TO COVID -19 CAN BE IMITATED
    NEP 2020 ENCOURAGES ONLINE DATA PRIVACY
    EDUCATION COMPETITORS
    INTRODUCE PROFESSIONAL
    COURSES
    ECONOMIC
    RECESSION

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