Professional Documents
Culture Documents
Skill: Applied
Learning Objective: 7-1 Describe the eight steps in the decision-making process.
Learning Objective: 7-1 Describe the eight steps in the decision-making process.
Net income has fallen for the second consecutive quarter, and Amanda is understandably
worried. She knows there will be a lot of questions for her at the board of directors
meeting Wednesday, and she will be expected to reveal her plan to avoid any third-
quarter losses. Amanda begins to analyze the company's financial reports to try to
determine the cause of the loss. After much consideration, it appears that expenses have
risen dramatically over the last few months. Amanda wonders why. She decides a
meeting of the department heads is in order first thing tomorrow morning. At the
meeting, Amanda would like to generate several possible solutions to the increased
expenses. She wonders how to effectively explore all the options. Next morning, the first
option presented at the meeting is to downsize the research and development department,
since it is not essential to current operations. Several managers believe the plan will help
stem the losses and immediately move to approve it. However, Amanda suggests that
they need to look further at the issue and explore other potential solutions. Several
suggestions are made, many of which appear to be viable. Amanda wonders what to do
next.
Colleen is a student, and her older brother has loaned her an old car. The car is in need of
several repairs before she will feel comfortable driving it.
It seems Dave spends most of his day making decisions. Every time he turns around,
someone wants him to make a decision about something. This morning, the office
assistant came in and asked if she could reorder paper for the fax machine. That seemed
like a routine decision that he should not have to deal with. If Dave could avoid those
types of decisions, then he could focus more time and attention on the more complicated
issues, such as the one presented to him by the production supervisor this afternoon.
According to the supervisor, a major piece of equipment urgently needs repairs, and the
repair bill could cost almost as much as a new machine!
Step 2: Identify decision criteria—Once the manager has identified a problem that needs
attention, the decision criteria important to resolving the problem must be identified) That
is, managers must determine what's relevant in making a decision.
Step 3: Allocate weights to criteria—At this step, the decision maker must weigh the
items in order to give them the correct priority in the decision. A simple approach is to
give the most important criterion a weight of 10 and then assign weights to the rest
against that standard.
Step 4: Develop alternatives—The fourth step requires the decision maker to list the
viable alternatives that could resolve the problem. No attempt is made in this step to
evaluate the alternative, only to list them.
Step 5: Analyze alternatives—Once the alternatives have been identified, the decision
maker must critically analyze each one) From this comparison, the strengths and
weaknesses of each alternative become evident.
Step 6: Select an alternative—The sixth step is the important act of choosing the best
alternative from among those considered. All the pertinent criteria in the decision have
now been determined and weighted, and the alternatives have been identified and
analyzed.
Step 7: Implement the alternative—Implementation involves conveying the decision to
those affected by it and getting their commitment to it. If the people who must carry out a
decision participate in the process, they're more likely to enthusiastically support the
outcome than if they are just told what to do.
Step 8: Evaluate decision effectiveness—The last step in the decision-making process
involves appraising the outcome of the decision to see if the problem has been resolved.
Did the alternative chosen and implemented accomplish the desired result? If not, the
manager may consider returning to a previous step or may even consider starting the
whole decision process over.
Diff: 3 Page Ref: 163-167
Skill: Recall
Learning Objective: 7-1 Describe the eight steps in the decision-making process.
evaluating alternatives is low, the organizational culture supports innovation and risk
taking, and outcomes are relatively concrete and measurable However, most decisions
that managers face in the real world don't meet all those tests.
Bounded rationality injects limitations on a person’s ability to interpret, process, and act
on information. Because they cannot possibly analyze all the information on all
alternatives, managers often make decisions that are satisfactory and sufficient rather than
the best decision. They settle on an alternative that is good enough for the situation with
an acceptable level of performance.
Diff: 2 Page Ref: 168
Skill: Recall
Learning Objective: 7-2 Explain the four ways managers make decisions.