Analysis of destined country/market: Miami, FL-USA

Paradise Beauty Product decided to export Glow Spray to Miami Florida, USA. Miami is a very

popular tourist destination but also the central business district of the southern part of Florida,

which is one of the southern states of the 50 United States of America. Miami is surrounded on

the east by Biscaybe Bay and at the arm of the Atlantic Ocean. Miami has a year round semi-

tropical climate with longer summers followed by mild, dry winters. Its geographical climate

also has an average temperature of 68.1° F in January, 83.7° F in July and with an annual

average of 76.7° F (CityData.com, 2022). So, many of its residents and visitors enjoy the nice

sunny weather along the beaches and city of Miami. Therefore, Miami’s climate make it an ideal

location with a demand to export sunburn relief spray. Miami is the second largest city in the

southern State of Florida, USA; with a population of 450,797 in 2022 (World Population

Review, 2022). It is home to many immigrants from Central America and Cuba. Miami has seen

a tremendous increase in population by 0.96% in 2021. In 2000, Miami’s origin in the

population was recorded as 34.1% Cuban, 5.6% Nicaraguan, 5.5% Haitian, 3.3% Honduran,

1.7% Dominican and 1.6% Colombian. Presently, it is still one of the most growing cities in

Florida (World Population Review, 2022). The Port of Miami is one of the fastest growing ports

in Florida; despite the effects of the pandemic, the port is back to its normal operations. Port of
Miami is a member of the International Trade Community, which includes government

organizations such as consulates, foreign trade offices, bi-national chambers of commerce,

economic development organizations and federal government agencies. In order to export to

Miami, international businesses must have all required registrations, permits prior to legally

exporting goods/services.

 Location: surrounded on the east by Biscaybe Bay and at the arm of the Atlantic Ocean.

 Geographical climate: has an average temperature of 68.1° F in January, 83.7° F in July and

with an annual average of 76.7° F (CityData.com, 2022).

 Population: 450,797 in 2022 (World Population Review, 2022).

 People: besides its citizens it’s also home to many immigrants from Cuba, Nicaragua,

Columbia, Dominica and Central America.

 Language: English and Spanish

 Market Demand: High

 Port of Miami

Exportation process